Billionaire Secrets Exposed and my chilling encounter with Vladimir Putin

15 Oct 2024 · 1 h 19 min

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Podcast Summary: Secret Leaders - Episode with Lionel Barber

Episode Overview In this engaging episode of Secret Leaders, hosts Dan Murray-Serter and Chris Donnelly interview Lionel Barber, the former editor of the *Financial Times* and author of the book *Gambling Man*. The discussion revolves around Barber’s insights into billionaire Masayoshi Son and his detailed encounters with world leaders, particularly Vladimir Putin. The conversation includes reflections on the current state of journalism, the intricacies of high-stakes investments, and the lessons learned from interviewing influential figures.

Key Themes and Insights

Changes in Journalism

  • Impact of Social Media: Barber notes a significant shift towards instant news coverage that often lacks depth. He emphasizes the need for journalists to verify information through multiple sources.
  • Current Events: The global political landscape, including the U.S. presidential election and conflicts in Ukraine and the Middle East, is described as chaotic yet rich in content.

Perspective on Masayoshi Son

  • Risk Appetite: Barber describes Masayoshi Son as having an unprecedented risk appetite among billionaires, often betting the company on major ventures multiple times.
  • Background and Early Life: Son's unconventional rags-to-riches story is highlighted, including his childhood in a shanty town and his relentless drive to prove himself.
  • Notable Investments: Son’s investments in companies like Alibaba are covered, including how he turned $100 million into $100 billion.

Interviewing Vladimir Putin

  • Intimidation Factor: Barber shares his experience of interviewing Putin, emphasizing the psychological pressure and the need for thorough preparation.
  • Cultural Challenges: The interview required understanding Putin's background and utilizing the German language as a connection point.

Lessons from Interviews

  • Resilience: A recurring theme Barber identifies is the importance of resilience among successful figures. Mistakes and failures are necessary for growth.
  • Listening Skills: Effective interviewing hinges on not interrupting and allowing subjects to speak freely to elicit deeper insights.

Future of SoftBank and AI Investments

  • SoftBank's Vision: Barber speculates on the future of SoftBank post-Masayoshi Son, suggesting that the company will struggle without his leadership.
  • AI Investments: Discussion of Son’s recent investment in OpenAI indicates a renewed focus on artificial intelligence, with Barber expressing cautious optimism about its potential.

Conclusion Lionel Barber’s conversation intricately weaves together the stories and philosophies of influential business leaders while reflecting on the current state of journalism. The episode provides listeners with a rich understanding of high-stakes decision-making and the personal philosophies that drive today’s most successful entrepreneurs.

Key Takeaways

  • Adaptation in Journalism: The need for verifying information in an era dominated by social media.
  • Masayoshi Son’s Unique Business Approach: His high-risk strategies and transformative investments.
  • The Importance of Resilience: A vital trait for success in business and journalism alike.
  • Listening and Preparation: Crucial skills for effective communication and interviewing.

Additional Notes

  • Barber's Book: *Gambling Man* offers a deeper dive into Masayoshi Son's life and the lessons derived from his experiences.
  • Cultural Insights: The podcast provides a glimpse into the nuances of interviewing global leaders, highlighting the complexities of international relations and personal connections.

This episode serves as both a captivating narrative of business acumen and a reflective look at the evolving landscape of journalism.

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Transcript

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0:00Hi, I'm Lionel Barber, former editor of the Financial Times, and author of Gambling Man, a new book out now. You're obviously a former editor of the Financial Times. You left five years ago. So how do you think journalism's changed since you left the FT? In general, it's just got tougher. A lot more social media, everything, you know, instant coverage, everything in the moment. We've got to be careful that people need to use two sources, not one source, not a rush to judgment. And apart from that, the world's in total disarray. Yeah, it's good content, though. Never short of content anymore. No, you're certainly not.

0:40I mean, the presidential election in America is, you know, maybe the most consequential since 1968. It's had everything. You got a war in Ukraine and then the Middle East. So huge news. And, of course, technology, AI, people making fortunes, stock market booming, kind of total disconnect between happy markets and unhappy geopolitics. And happy people. Yeah. What is your take on the American election right now? Ooh, are you going to put me on the spot? It's an interesting time to ask you. But I also imagine that it's not the first time you've thought about it. Well, I've done a couple of dinners in the city of London with some finances, got interviewing people in America on Zoom, and I got put on the spot.

1:26And I decided, because it's a special program, I'm going to say it's still, it's Trump's to lose. Because she hasn't made the case on the economy. And in a really uncertain world, it's a big ass to have a first woman in the White House. I don't think the African-American thing is massive. But it's a big, it's a big ass. And Trump, for all the weirdness, I think he's still, and it's all going to come down to 100 ,000 votes, probably in a few states in the Midwest. But here's the caveat. People just may have said, think, you know, it's time for a change. I don't want more Trump. I don't want more chaos.

2:07So the cycle has moved. But it's really close. I heard a brilliant quote on Joe Rogan, actually, Shemath Palihapitiya. I think I pronounced it correctly. Yes, I'm familiar with the tech investor in the West Coast. Yeah, so he said... Talks a good game. Yeah, he does talk a good game. This isn't about that, don't worry. I feel like I want to unpack that. Yeah, yeah. No, he said the thing with Trump is right message, wrong messenger. And I thought that was actually really interesting. That's about one of the smartest things he said. Totally. It was really... Definitely on the money. I mean, if you go to America, which I do regularly, you know, six, eight trips a year, everybody says, do we have to have this choice between...

2:48Yeah, yeah, yeah. But of course, Biden was even worse. I mean, he was not functioning. I couldn't believe that the media missed that story. And he would have lost, dead certain. I mean, the debate was a disaster, but actually the debate was cognitive functions and everything else so Kamala Harris it's by the way normally American presidential campaigns are like marathons or decathlins just on and on and all the obstacles this is like a 200 meter sprint it's a sprint isn't it yeah how does Masa-san his appetite for risk compared to other billionaires that you've come across it's off the charts.

3:28It's totally different. Masayoshi Son, founder and CEO of this media conglomerate soft bank based in Japan. It's global. And he founded it 40 plus years ago, 1981. It was originally a software distribution company. And I mean, think about it. How many times have you guys met somebody who's prepared to bet the company five, six times in life, who's made and lost several fortunes and he's now worth i don't know maybe 35 billion dollars not bad from somebody who will talk about where he came from him he grew up in a shanty town in western japan so very unconventional rags to riches story here's isn't it yeah very unconventional because masayoshi son and i think this is key to answering your question about risk taking and risk appetite if you're an outsider in Japan and Koreans are and you want to prove that you're better and you're going to make it and you're going to be number one your kind of risk appetite is much much higher because you're desperate to to show that you're a nobody you're born a nobody but you really want to be a somebody if you could give son one piece of advice what would it be oh do you think I'm entitled financial times for 14 plus years and i'm going to tell this multi-billionaire advice well i would say why is it given all the assets that you own he had that stake in alibaba which was his great bet where he put in 100 million it then turned into 100 billion on paper at least.

5:15One of the best investments ever. Best investments ever. Made it in 1999-2000 at the near the top of the tech bubble, the dot-com bubble. The advice I would give him is, look, you own all these assets, but if you look at the share price, your share price is below what all the assets are worth. So why don't you do a few things to get the share price a bit more up to reflect the value of the underlying assets? Because he's got a mobile phone business, He's got Yahoo Japan. He's got blah, blah, blah. He's got investments in 500 companies around the world. Can you believe that? That's amazing. Blah, blah, blah, not to be confused with Alibaba.

5:56That's Alibla, blah. Alibla, blah, yeah. What's the most valuable lesson that you've actually learned from interviewing any of these great people that you have in business and your role as a Financial Times editor? Resilience.

6:11Everybody's going to make mistakes. everybody's going to fail at some point but and risk taking involves failure so don't take it really personally just accept i mean jeff bezos the amazon founder talks about good failure and bad failure bad failures if you kind of you know you've done it the same thing before so why are you repeating it good failure is i'm trying to do something different so maybe i don't fail who is the most difficult person you've ever interviewed vladimir putin wow that's pretty cool that you interviewed him i did in 2019 in the kremlin well he kept me waiting for four hours i think that's fair enough it is he he is psychologically he's really intimidating And he only speaks in Russian, right?

7:03Yes, but I decided to try and, you know, get on the right side of the interview by being polite, but speaking to him in German, because he was a KGB agent in East Germany, and he spoke back in German. His German is flawless. That was a way of connecting. But if you interview him with those watery eyes that he has and he looks right through you, it's fairly intimidating. Blimey. What was the most exciting insight that you got out of him? Did you feel like you got anything out of him that you wanted to? Like your job is to get things out and his job is to withhold, right? You bet I got something because I did.

7:45Again, it's worth thinking about how do you do an interview with someone like that? Well, the answer is you do prep. You don't read lots and lots of books, but you talk to people who know Putin. So I rang up Bill Burns, who's now the director of the CIA. And he'd been ambassador in, you know, I like to drop names. This is a quality podcast. Yeah, yeah, quality people. Quality people. So I rang him up and he was, he had been ambassador in Moscow. He'd also been deputy secretary of state. So he'd met Putin for hours. And I just said, just tell me, you know, what shouldn't I do? And he said, don't talk down to him.

8:24Be very respectful at the beginning. And then I said, thank you, Bill. It's been absolutely great. I've known him for a number of years. And I said, tell me the question you would ask him. And he came up with this great question, which was, Mr. President, you've been in power for 20 years. Would you say that your risk appetite has gone up or down after 20 years? So this was translated, it was consecutive translation. and Putin looked at me and he kind of gave a, I'm not going to answer that, you know, it's difficult to say. And then I looked at him kind of and he said, we have a Russian saying, those who do not take the risk do not get to drink the champagne.

9:15That just captured Putin. Because if you think of what happened 18 months later with Ukraine, he's drinking champagne. He was up for the risk-taking. So it's that kind of, that was a bit of a moment. What did you think of Tucker Colson's interview with Putin? Terrible. Did you? Because he basically was just a sycophant. He was a total sycophant. Now, again, I don't want to be smart-ass because I've made lots of mistakes, but this interview that I did with Putin was probably one of the highlights of my career. And I did bring my colleague Henry Foy, who's now the Brussels Bureau Chief. He was the West Moscow correspondent, and he was useful.

9:52He was with me. I did the questioning but I said I looked at Tucker Carlson and he was sycophantic at the beginning and Putin when he asked his first question Putin said I thought this was going to be a serious interview and this is just like a talk show host absolutely see he masterminded him so hard he did but when I saw Putin I just said thank you very much in German and he looked at me and he said because i said i'd met him before and he said where did you learn your german and i said well actually at oxford university but i also was a student in germany but i studied german and modern history at oxford and putin looked at me and immediately said in German what is modern history at this point I'm like a prize fighter that's just been hit on the nose the chin I'm gasping for air what do I say and I I kind of got it together and I said Mr.

11:00President modern history is everything after 1989 he loved that and then he said okay now sit down so yeah that versus Tucker Carlson yeah it's a I mean look again I've made lots of mistakes but that was to just establish that i had a bit of a brain you know i mean carlson was useless terrible interview so who is master son he is a korean japanese who grew up in the western island of kyushu now if you're trying to imagine kyushu on a map it's a bit like cuba jutting towards Florida. That's Kyushu juts towards Korea. It's really close. And his grandparents came from Korea at the turn of the century.

11:52And at that time, Korea was part of the Japanese empire, Imperial Japan. And they went there for jobs. And his grandfather worked in a colliery. Well, fast forward, Japan is annihilated in World War II, the atom bombs fall, and the son family goes back to korea but they're seen as traitors in that why what you're from japan go you you should go back to japan so they do and at that point it's destitution i mean it's terrible and i describe this in the book just and and and they go back to a shanty town a slum next to the railway station and that's where masa is born now before you start feeling too sorry for him actually the deprivation only lasts for about four or five years because his father left school at 14 and by the way i've interviewed his father amazing interview in the family home when he was 87 and this guy was a bootlegger aged 14 then he went into pig breeding which was quite profitable after the uh second world war and then he goes into loan sharking so and then crucial point he goes into slot machine gambling called pachinko well and that's two things about that One is that's where the Koreans work a lot because it's undercover.

13:27It's sort of in the margins, gray zone. But it's a huge business, this gambling. It accounted for at one point about 3 % or 4 % of Japan's GDP. Can you imagine? So it's huge business. So this guy made a lot of money in pachinko. But pachinko is viewed as underworld. It's dodgy. and masa he says i don't want to follow my father i want to be somebody i want to be a teacher his father says you can't be because you're korean and you if you're korean you can't work as a teacher in japan by the way he's also got two names he's got a japanese alias because all these koreans are pretending to be japanese right but they're not full japanese citizens they haven't got japanese They've got two names.

14:17Anyway, he says, I'm leaving. He escapes. He goes on a journey, which, by the way, many entrepreneurs do. The great entrepreneurs, great people, they do something in their teens. They go somewhere. And he goes to America to complete his education and learn English. And that is the big move. Two questions on that. Firstly, what was his father's home like? when I went there, it was like a shrine to Masayoshi Son. Masayoshi Son and SoftBank own a baseball team. I'll come to that a bit later. It's called the SoftBank Hawks in Fukuoka. Baseball's huge in Japan as well, right? It's worth saying. Big.

15:05By the way, it's a championship winning team, of course, because Masa loves to be a winner. Yep. So I go in this house with my translator, and Masayoshi-son's father, who's 87 years old by this time, he's definitely a slightly dodgy character, and he's got his partner, it's not his wife, he calls his wife an old hag, that's Masa's mama, just I can't be dealing with her. I mean, and I'm mind-blown by this, right? But in the house, all the photographs are of Masa wearing a baseball cap and crucially some of masa's own paintings because he's a painter he's got a creative streak wow and one of the paintings and i deliberately i asked can i take a picture of this painting is a self-portrait when masa is about 14 years old and it's so sad he looks utterly he's got these sort of deep serious eyes fierce stare but he's depressed and this is a story and masa himself said at that age i felt suicidal because i wanted to be somebody but i was living undercover with a false name and i was so unhappy and i couldn't be a teacher and that portrait which I put in the book because I took a picture of it tells you again everything and by the way his father talking about master said I told him he was a genius when he was he was treated like a princeling even though he was the second son um I I looked at him and he then said I said well how do you know he was a genius how did you know he was special and he said let me tell you when he was about seven years old, he got into a sumo wrestling fight with his brother and he lost, but he wouldn't give up.

16:57And he just held onto his brother and I had to tear him away. And then I looked at his eyes and his eyes were at this wolf's eyes. And I thought, this bastard is not human. That's what his father said. Can you believe it? And I'm writing all this down and recording and thinking, this has got to be good. This is good material. Definitely. What is the most outrageous story of Sun that you didn't put into the book? Well, I didn't leave much on the cutting room floor. I'd have to think about that. That's something that I put pretty well everything in. I mean, you know. What about the fact that he stood you up twice?

17:39Ah. Outrageous to me. I put that in the Financial Times article and I need to check whether I put it in at the back end of the book. But yeah, I mean, but, you know, we need to get over the fact that, okay, so he's a multi-billionaire. He doesn't want this book being written about me. He's got some ex-editor turns up at his, you know, I said I was coming. This was straight after COVID. So maybe the first time I, he, there are rumors that he was not well. And he's, by the way, he almost died from hepatitis B when he was in his mid-twenties. So he's had health issues. And by the way, if you're talking about risk, you were talking about earlier, then if you recover from hepatitis B and you're only given two or three years, that makes you probably...

18:31A bit invincible. Yeah. So, yeah, maybe I could have said that I was stood up. Yeah. What do you think about the future of SoftBank when Masa's son presumably steps down? I think he's going to be carried out in the coffin. I mean, he is not going to step down, in my view. And SoftBank without Masa is not SoftBank. The SoftBank is two, broadly speaking, two entities. I mean, one is it's a sort of solid, I can understand this type of business, which is mobile phones. e-commerce, Yahoo Japan, SoftBank Mobile. But there's this other stuff, the SoftBank Group, which is this giant investing outfit, which is also leveraged.

19:19It's borrowing a lot of money against other assets. And it's got sort of what I describe as the Jackson Pollock theory of investing, the sort of spray all over the place and prey. And, you know, that is harder to understand. Now, I think after Masa, and it would become more the operating business with some investment it would shrink i think who would take over i'm pretty certain a japanese would take over i you know he he did flirt with a couple of other people and it didn't work it didn't got it did not go it did not end well if you had to bet do you think that his ai gamble is going to pay off i do and and i don't want to sound as I'm a patsy because you know you don't have patsies on the show right no well depends depends on your answer yeah here we go no pressure I would say that he he's definitely making a comeback this podcast is is taking place in the week that Masa has put in 500 million dollars into a six and a half billion dollar funding round for open ai by sam and that is the you know chat gtp is their big product and that is the biggest uh thing going around at the moment and must has been desperate to to get into uh chat gpt why do you think he waited so long like there's been so many funding rounds before and he's got the gravitas it seems very late stage for him he wanted to get in he couldn't get in sam altman kept him waiting really he must he must absolutely love that about sam altman as well you can just imagine him genuinely being like you know you've seen the the adam newman stuff play out as well he just loves people that are that crazy too right well it's true but you have to remember that in 2021 and 2022 masa was flat on his back.

21:22I mean, we'll probably go into a bit more about how he's almost gone bankrupt at least four or five times. But in 2021, 2022, you know, the SoftBank Vision Fund, this gigantic$100 billion fund, was sort of semi-underwater. SoftBank Vision Fund 2 was definitely underwater, totally in the red. And he'd made huge losses in options trading. so you know we'd had we work which would talk about this the you know the public thing so all this meant that you know his star had fallen and he wasn't necessarily he wasn't at the top table so he couldn't really get into that funding round he had some of the money but he's waited and now he's got 500 million so he's a second tier investor in chat gpt tell us tell us who the uh the least enjoyable interview you've ever done other than Putin.

22:18That's right, the most enjoyable in many ways. It's the most challenging. Who's the least enjoyable? I used to hate interviewing David Cameron because he'd always interrupt. And he'd always, it was as if he was patting you on the head saying, yes, yes, I know where you're coming from. It's the sort of person who says, let me tell you how this ends, this movie. And so I don't dislike David Cameron, but I didn't like interviewing him. did you find boris johnson any better worse but i've known boris johnson for 30 years i was a correspondent in brussels when boris was there he's a total charlatan and and i can't take him seriously and when i saw him in the foreign office he became foreign secretary i'm being very indiscreet here but what the hell i don't work for the ft anymore the first thing i said because you know he tried to say you don't believe in brexit and started trying to give me a lecture so I said well I think we should talk about your tax affairs in Brussels because we shared the same accountant that shut him up that's brilliant um you've said this is the hardest book you've ever written why is that if you do something about Japan and the Japanese and you don't speak the language that's tough if you're trying to get to a multi-billionaire who's totally secretive obsessed by his privacy and wants to control everything, that's tough.

23:45And I'm not a student of Japanese history either. I'm a student of American history. I've worked for 12 years in America. I know European history because I did that at school. So this was foreign to me. So I had to find ways of getting around that. And the first and most important was to get a researcher and through a great friend at Stanford University, now Neil Ferguson, the historian and author, he put me in touch with someone who, can you believe it, was Japanese-Korean like Masayoshi Son. And key point, he spoke English because he was so fed up with being a student in Japan, he went to the UK and he got into Eton.

24:29So my research is brilliant, talks too much, like most people from Eton. But it was brilliant. So there we are. So this is a story of the most secretive man, pretty much. One of the most secretive billionaires on earth. And you've written the definitive guide. So it's really a first opportunity for the public, for the curious, to have a deep, insightful peek inside the life of this crazy rich billionaire, Master Sun. And you chose a brilliant title, but you chose the name Gambling Man. so what were some of his big bets what led you to that title give us a little bit of a picture of why he's the gambling man yeah it's funny i met masa again in america in the summer and i was thinking what's he going to say when he sees that title and he said oh oh barber son i said yes hello masa son and he said gambling man huh why do you write gambling man and then he said oh maybe i'm gambling man actually amazing you're like the old wise sage for him you just have to look at him and he finds the answer within himself yeah i've outed it i well because first of all he's bet the company several times just saying you know i i want i want i'm gonna i'm gonna take a bet on software distribution in 1981 when he comes back from berkeley california where he finished his degree he can't get a bank loan and, you know, he's on his uppers, but he blows all the money from the bank loan on one exhibition where, you know, he's basically giving away the stuff.

26:13I mean, that is a lost leader kind of approach. Then, you know, the gamble, he went for Yahoo when it was not a household name and he's up against the VC giants like Sequoia. And he says, no, I'm not just going to put 20 i'm going to put 100 million and then when jerry yang who i interviewed the co-founder of yahoo says well we don't need 100 million and master says everybody needs 100 and by the way if you don't take 100 million i will put it in your competitor and i will kill you that's he's a pretty tough cookie on that respect and then obviously you know we work he on the office leasing company that adam newman created this jesus-like figure i mean you know he he just bet billions on that he came up with a stratospheric valuation of 4.7 million by the way he does when you talk about bets let's let's do something simple like how many people have you met that sign a billion dollar check after meeting somebody in after five minutes herman namarula the great entrepreneur in the uk he runs improbable that's right he goes on a plane he's hoping to get 50 million dollars from masa goes to tokyo masa gives him a 500 million dollar check i mean herman doesn't know what to do with the money so this is a guy you know who just he's sprayed he's he's he's made a lot of people rich by the way including the banks because they always charge because he takes such risks such a gambler they all charge extra on the fees so they're happy uh you know he's amazing i mean i came across just one other thing we're in this document we find the kevin costner dances with wolves connection and that's the one thing by the way they wouldn't answer one of the things they wouldn't answer is how come masa lent kevin costner 50 million dollars for some real estate venture in South Dakota next to Dances with Wolves because Kevin Costner was doing this gambling casino hotel development and Massa met him clearly and just said I'll give you a phone you know that's what it's like it's amazing let's talk about Alibaba first yeah you know you just listed some of his investments that wasn't one you listed so there's it's one of the most famous things in tech he invested 20 million dollars and that is it became one of the greatest investments ever what happened first of all he goes it's 1999 so we're near the top of the bubble and he goes to beijing and he goes speed dating and he brings about three or four of his chinese co-investors including somebody i've interviewed several times in san francisco a guy called hong Lu.

29:09And they meet this guy called Jack Ma, who's even smaller than Masa. Also a teacher. Also a teacher, a guide, by the way. Jerry Yang had met him about four years ago, I think. And Jack Ma talks about Alibaba. It's only about 15, 20 minute meeting. And Masa is the only person in the group of investors who says, I'm going to put money in Alibaba, in Jack Ma, because this guy Jack Ma is the real deal. So he puts in 20 million and then he comes in with 80 million a few months later. Goldman Sachs, by the way, had come in a few months earlier and put in a load of money. But Masa sticks with it. And, you know, 14 years later, this thing goes public and And Masa's stake is worth about, wait for it, 140 billion.

30:07Wow. Not bad. $20 million to 140 billion. It's nice money if you can make it. But Masa also influenced. And I talked to Joe Tsai, who's the co-founder of Alibaba, a great man. He's actually chairman of Alibaba now. And Joe was saying that actually, Jack Masa helped with the development of the business. He took an interest in the business. He didn't, in other words, put in the money, take five times earnings, and then quit. Actually, he believed in Alibaba, and he was the one who told them they had to do B2B. They had to take on, they could take on eBay and the likes of it. eBay, by the way, wanted to buy Alibaba.

30:50and he did a fantastic deal which i go into detail with yahoo where he kept his stake and uh and put in money into yahoo and this is incredibly complicated deal but i explain it and at the end jerry yang looks at co-founder yahoo looks at marson says i think you're my you know i'm your atm machine you've done so well i mean he's very clever on financial engineering and stuff where did where did the original money come from if you're making a 20 million dollar investment early on where were you getting an 80 million a few months later so you're talking about you know at least 100 million and presumably that's part of the money you don't make it all in one company where the hell does that kind of money come from at that point so just remember at that point the stock market's going up he's floating bonds on the stock market he's also got his stake in yahoo which is going up so crucially in 1998 i think it is he sells a bit of his yahoo stake when the stock is racing up so he's got money to spend right okay he's putting money everywhere there is another point i mean he was paying just think about this in the mid 90s he paid 800 million dollars for the top tech trade fair in america called comdex which was owned by a slightly tough guy shall we say bugsy malone type in las vegas called sheldon adelson um who owns the marina bay hotel is now deceased and sheldon adelson can't believe that massa's paying 800 million and everybody's saying is he's he's paying over the odds but what he's doing number one he's raising money on the japanese bond market and he's doing that when interest rates are rock bottom after the bubble crashed popped the real estate bubble in japan so in other words he's borrowing that's where he's getting his money to plus he's got the yahoo investment to answer your question.

33:04Can we go back a step? So, you know, you interviewed his father. He had this interesting childhood. He leaves at 14, sorry, at 16. You said, you know, he seemed like he was depressed at 14, etc. He wanted to get out and he moves to America. He learns English as a pivotal moment. So for people who are listening to and learning about a story like Master's Son in becoming one of the world's great visionary billionaires, I think what's interesting is that how do how does a regular person emulate that kind of early experience to go on that journey what were the sort of years between landing in America going to Berkeley and learning English and then having the money to invest in Yahoo what's that gap in that story because all the research I've ever done on Master Sun misses that it's murky yeah Yeah, it's really murky.

33:57There are a number of lessons. So first of all, find the point of differentiation. And in Japan, that clearly is learn English, because then you can be the gateway between America and Asia and America and Japan, which is a mass consumer market. But he's the guy, and I interviewed Bill Gates at some length, length who was selling software in japan in the early 80s and he meets masa and masa he describes it like a breath of fresh air because instead of you know spending all night in some bar where you talking to japanese who don't really speak english and you can't work out what's going on there's this little guy who's a big enthusiast and he speaks english so that point of differentiation really important.

34:47I think the second is figure out the big trend. What's really happening in the market? And for Masa, he arrives in California in the late 70s. Well, you guys know this. What's happening in the late 70s? The answer is the microprocessor and the personal computer. And Steve Jobs has launched Apple in the garage with Steve Wozniak. And, you know, Masa's aware of this, right so he's he's saying this is huge and by the way it's not something which is going to be a big deal for a couple of years this is going to be a big deal for decades and similarly with the internet and i think the third point which you know you guys know it's all about the network have you got people you know that are going to help you in trouble and masa he's known by the way his his I'll try and do the accent here.

35:47Chi-chi. You know what that means. Of course we do, yeah. Yeah. But for the audience. Okay. Old man killer. See? Yeah, I knew you knew that. Yeah, of course. My nickname for Chris. You don't look that old, Chris. He has a way of getting older people to be fascinated by him, to give him advice, to be a mentor, to stand him alone, to put up their house. And this is a feature of his life in the first two decades. So I would say to a lot of people out there, you know, having a mentor is really important. And if they've got some money, even better. Do you think there's almost something mystical and interesting and curious, you know, like ethnographically almost about him being a little Japanese guy in the West Coast when, And, you know, he's like you said, that sort of gateway to this massive market.

36:44It's unusual that you can speak English, have the same interest in the future trends, etc. You know, I know there's only a handful of Steve Jobs and Bill Gates is around anyway, but probably everyone kind of looked like them regardless. So there's this fascination of this person. Yeah. And it's the self-confidence that he has. He keeps talking about being a visionary. um but also and i would say this by the way about giving advice to people it does help if you've got a bit of a sense of humor and you know he consciously developed this image of being a bit of a joker a bit of a prankster and he has this story that in the early 2000s when he gets into launching broadband he can't get the regulations changed so he turns up at the telecoms ministry and says if you don't let me have my license i'm literally going to pour kerosene over myself and torch myself and the building at which point the frightened bureaucrat goes i'll get back to you and guess what the rails changed now when masa tells this story in california you know they all think it's hilarious because it's the little guy against the establishment they just love it and of course massa who knows american business culture and everything he's figured that out right so massa has thought of himself as napoleon so tell us about that what's that what's the takeaway from that for you well first time i heard this was when i was uh talking uh Off the record, I don't think that they, I won't say who it was, but Elliott Management, which is a very well-known activist hedge fund based in New York, you know, they're big.

38:35and they decide to take a stake in SoftBank in late 2019-20, partly because all this bad news, the stock price has gone down and they think, you know, if we can get them to take certain measures, clean up the board, bring in some new outsiders, do a stock buyback or whatever, then the stock price is going to go up and we're going to make money. So they go out to Tokyo and they've got this, essentially, a presentation, which is uh if you do this this is how your stock market go back and you can learn from warren buffett and and or indeed mark zuckerberg's meta you know or bill gates at microsoft look at the quality of the board and masa suddenly goes well i'm not i'm not like them i mean they're just one company businesses one sector i mean i'm i'm all over the place and i'm like napoleon or genghis khan or emperor chin of the great war yeah and these guys are going jesus we we you know we did a powerpoint on warren buffett we didn't do one for napoleon bonaparte um but he is he is obsessed by napoleon because napoleon is an empire builder and massa sees himself as an empire builder i'm in the eco tech ecosystem around the world and i've got stakes in 500 companies but also there's a couple of other points.

40:01One is that like Napoleon, he's an outsider. Napoleon is Corsican. He's not really French. Similarly, Masa is Korean. He's Japanese, but he's Korean. And I think that appeals to him. And then the other point is, you know, in fact, somebody, a great friend of mine from the West Coast emailed me last night and said, so you didn't realize that you were writing in fact a biography of Napoleon because he does overreach like Napoleon. who marched on Moscow in winter. And funnily enough, guess what? In his house, and I got him finally to admit this. He's got a painting of Napoleon with his generals on the retreat from Moscow with Moscow burning in the background.

40:45He thinks it's about loyalty of the generals and all his guests go, no, it's about overreach. Yeah, it didn't go so well for Napoleon, that one, did it? There's everything you need to know about him. So how does Massa keep finding these billion pound companies? How is he omnipresent in all of these unbelievable sectors? Yeah, the ultimate unicorn hunter. Yeah, and he's got a network again. By the way, it's important to note that 10 years ago or so, the company changed. He bought Sprint, the loss-making telecoms maker, and he hoped he got it all wrong for seven years. And finally, his grand plan to merge it with T-Mobile and create a third force in telecoms in America did come off.

41:33But at the same time, he's trying to go back into global investing. And he brings in people who have great contacts and networks. And a number of them are ex-Deutsche Bank, one of them being a financial magician by the name of Rajiv Misra. and through these contacts he gets into the gulf right where there's all the money the saudis uh the emiratis so masa is very good um if you get him on email by the way i won't give you exact email but by the way just tell it's very revealing off camera yeah i mean it's let's just say it's got big boss in there somewhere so it's very revealing about the old ego and everything and his tail fin on his plane by the way the real napoleon is tail fin on his plane by the way is one td guess what that stands for putting you on the spot here come on guys one trillion dollars you know i mean there's there's all the signs of the ego it's just it's it's slightly hidden you need to be for that yeah and he's though well for a japanese as well one of his visitors This secret home in central Tokyo, which is three conjoining houses with the 27 meter below basement with the artificial golf course.

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42:53I mean, one of his visitors described this as, you know, half Armani, half empire. Yeah. It's hilarious. But anyway, the company did change and it brought in all these ex-Deutsche Bank people. And it became a little bit more mercenary, a little bit more cutthroat. culture you know changes when you bring in people a bit of a lesson recently chris and i've been fortunate enough to get to uh become you know friends and get to know herman hauser and he's coming on the podcast brilliant man amazing um so as obviously you know founder of amadeus capital co-founder of arm he has a particular take i guess on whether or not massa stole the crown jewel of UK tech, which is Arm, which for those of you that don't know, is one of the highest valued British companies.

43:46It's last time we checked$170 billion. Obviously, that's going up and down with all the AI news, but it's a remarkable business and overtook Intel, right? So it's essentially the main competitor to NVIDIA if there was one globally. So how did that all come into play well i interviewed herman and he is a genius and he as you say was the man who came up with uh creating a you know design of an advanced semiconductor company talk about visionaries uh he was a visionary austrian birth by the way again an outsider but genius i mean a real genius very charming and very charming and i interviewed him and you know he he he's right This is the story I tell in the chapter, which is understated title, smash and grab.

44:37You know, Masa bought that company in cash, 23 billion pound, 32 billion dollars in, wait for it, 15 days. Wow. And it's in the middle of Brexit. So there's no government. Right. Right. So nobody there's no real scrutiny of this. He's offered so much money up front that all the shareholders and the institutions go, well, we can't really not accept it. And he bullies the board. The chairman summons to a meeting at a restaurant in Marmaris on the Turkish Riviera. The guy's on holiday. Masa, by the way, says, we're on holiday. I mean, I'll just land my helicopter on your new boat. the guy says well actually i've only got a sloop it's not like some russian oligarch's boat so he you know and he just steamrolled them but the other thing that i tell in the book and i got to choose my words carefully because we are talking about the operation of the british establishment but it's true that there was a special connection in this deal where sir simon robey um by the way nicknamed sir suspenders because he always wore braces everybody else is dressed down and the Massa entourage, but Simon goes over to America and he's wearing these red braces and Massa thinks it's hilarious, this posh Englishman with his braces.

46:00Anyway, the serious point here is that Simon Roby had a special connection with Jeremy Hayward, who was the cabinet secretary. They had worked at Morgan Stanley together. Simon Roby was at Morgan Stanley, then launched his own boutique investment bank, very successful, probably the most successful boutique investment bank, Roby Warshaw, now employs, by the way, George Osborne, former chancellor of the Exchequer. And Roby has a hotline to Hayward. And he'd used that hotline on other deals, the EADS, British Aerospace Systems deal, also AstraZeneca, which fortunately was not sold to Pfizer in the pharmaceutical sector.

46:47And on this deal, I mean, Jeremy Hayward, and I described this in great detail, he was a very powerful figure, but he basically negotiated that deal with Masa, who gets a one-on-one while David Cameron is giving his speech in the Commons, his having stepped down, his last speech in the House of Commons. There's Hayward dealing it, right so i think that chapter is a bit of a warning um and i share some of um herman hauser's reservations about the deal because there was no condition about well are you going to float in london yeah if you if you sell this company and when it floats again it didn't float in london it went to new york as you say it's now worth you know it was 32 billion he paid everybody thought he was paying a lot.

47:35It's now 140 plus. By the way, SoftBank has 90 % of the stock. So if they sold, probably the stock would go down. But still, your point's well taken. The 40 billion Arm and Nvidia deal that collapsed. Can you tell us more about that? Well, that was the big, giant plan. And Musk is always about concentration if he can do it, and putting himself right at the center. NVIDIA was also the advanced chip computer graphics company. It's now worth, by the way,$3 trillion plus. And Masa did have 5 % of NVIDIA in 2019. But we were talking about the timing of exits. He sold too early. So he made a profit, a tidy profit in 2019.

48:26But if he'd hang on, it would have been as good as Alibaba. but he had this plan to merge ARM and NVIDIA and here's where the regulators suddenly go you know this is a hang on here and the Chinese regulators were against it so it never happened. Okay I'm going to show you a clip Lionel. The question going with the clip is how did Massa Sun convince the prince of Saudi Arabia crown prince of Saudi Arabia to pull 45 billion dollars into SoftBank's Vision Fund in just 45 minutes. Okay, this is the clip. And as I understand the story, you went in, and in one hour, you convinced him to invest $45 billion.

49:09No, no, it's not true. Okay. 45 minutes,$45 billion. Okay, sorry. Okay, I apologize. In other words, if you had had... $1 billion per minute. That is some hubris, right? That must have wound up the Saudis. Yeah, they were unhappy about that. Well, I mean, that's bullshit, to use a technical term, because there was a fair bit of groundwork done in about two months, ten weeks, where he used some people from a boutique investment bank called Centricus in London. One of them says there's a Saudi there called Nizar al-Nasan. and I describe how he goes to Tokyo. First of all, by the way, before he goes to Tokyo, they go to Qatar to try and raise money for the vision fund.

50:05Masa has initially talked about a$10 billion vision fund and then he just adds a zero. And at this point, they're all having a heart attack. What, 100 billion? I mean, it's never been done before, what? And he then says he doesn't get anywhere with Qatar and he says, I'm going to Tokyo because I want to meet the crown prince. He's then the deputy crown prince, Mohammed bin Salman. So Nizar and others, they're desperately trying to get to the Saudis and sell them on the idea of making a big investment. And they go through several ministers and there's a memorable exchange where one of these Saudi ministers says to Masa, well, you know, what makes you so special?

50:49You know, you've lost all this money. he got wiped out and you're a one-man show and he masa turns around and says well i was wiped out but i'll come back and by the way yeah my record's pretty good and i've got alibaba so they then get the meeting later uh in in tokyo and and there's a coincidence of interest that's the key thing that the Saudi prince wants to be part of the West, modernizing. And he's got money because he knows he's going to sell part of the Saudi Aramco, this giant state oil company. So he's got money to spend. And he thinks that Masa is his ticket to Silicon Valley, to all these companies.

51:37They've already invested in one or two, like Uber, the ride-hailing app. and they say, you know, why not? Because that's the thing about Masa. His great question is, why not? And there's a FOMO effect, I think. I think maybe that's one of the most important things. You know, the$100 billion vision fund has been called, you know, bubble maker. So how much do you think that his investment and what that actually did to the market, you know, helped create this frothy environment that ultimately was bound to collapse and did? I mean, totally. If you go to Silicon Valley, and I think I did eight trips, and I went around, I spoke to founders, there come incredible stories.

52:22You know, these people, like Massa, and his henchman, Rajiv Misra, they come in, Rajiv's vaping, he puts his feet on the desk. I mean, they'll think, you know, who are you? yeah and these venture people are furious because and i you know i talked to bill gurley at benchmark and you know mike moritz they're furious because he's disrupted their party yeah but the point you make about froth i mean he created help create a tech bubble because he comes in with 100 billion then tiger global sequoia they all feel they have to raise not five like two to five they have to raise 20 yeah and then they're all funnel it into to stocks and there is a bubble and i think he did distort the market and he he came in you know in his high mind he says i'm putting in i'm doing something different i'm putting in loads of money into companies it's not really vc it's mid-stage they've already raised they're growing they've kind of maybe round three of funding, and then he turbo charges them.

53:35So it's slightly different. But obviously, if you look at what happened and the dogs and the valuations, yeah, he was responsible for fueling the bubble. I agree. So Mass have famously put 10 billion into WeWork at a 47 billion valuation, and obviously now famously crashed. There have been documentaries. We crashed. Like fantastic story. And I think that's where a lot of people know Massa from. But can you tell us a little bit about that story? It's interesting also on that with We Crashed. I don't know if you've seen the show, but Massa is such a big part of it and they feature him so little in it.

54:18So little. He's even in that. It's so mysterious, barely, like pretty much anonymous, which in itself, perfect example of how he operates. definitely under the hood. And I mean, I'm going to quote a book because I drew on it, The Cult of We by Maureen Farrell and Elliot Brown, then of the Wall Street Journal. It's a good book. And I did use some of the material there. And there's Reed Weidman's book as well. So those are the kind of two books to read about WeWork. What I did was talk to people who interacted with Adam Neumann, this Jesus-like figure. He's about six foot six, got flowing locks, and, you know, he claimed to be in the Israeli armed forces.

55:02He's dyslexic, by the way. Interesting, again, we're talking about people who are, you know, different, have what might appear to be a liability. I mean, they can use that to then actually become something extraordinary because they have a high degree of self-belief. They don't get weighed down by it. And, you know, he's a great salesman, and he thinks big. And they were kind of, they were egging each other on. And when Masa meets him through, actually, I'm trying to remember how he meets, but there's one chap, very important figure, because he was briefly on the SoftBank board, called Sunil Bharti Mittal.

55:47the Indian telecoms billionaire. He helped me with this book and he met Adam Newman in Delhi when Adam Newman's proselytizing and saying, you know, you must be a lot of high and mighty talk. It's not just about money. Oh yes, it is. Um, he's introduced to Masa and Masa sort of is bewitched by him. And it's almost what I call founder's syndrome. You know, I see the spirit, I feel the force. And they're kind of mutually reinforcing each other to the point where some of Masa's colleagues, I just quote this, they're horrified. And you mentioned that $47 billion valuation. When these financiers hear that, they go, Masa, what are you talking about?

56:32It's not worth$47 billion. You've got to stop. And he says, every time you tell me that I should stop. I just remember Alibaba and they told me to stop then. And I was right and they were wrong. And that's what I feel about Adam Neumann. It took him ages to wake up to the risk there. It's extraordinary. I think what's interesting about that story as well is, you know, they're fundamentally different businesses. So he's like bewitched by the entrepreneur, which is reasonable, right? Jack Ma and Adam Neumann, enigmatic, fascinating characters. The bewitchment is fair enough, but Alibaba fundamentally has a serious business model behind it for the scale.

57:10WeWork, I've been in many offices in my various companies. WeWork was the greatest deal I've ever had. I mean, we just had everything on tap for free, pretty much nonstop. It was the most reasonable price for the offices. It was in the best location. The offices were incredible. You're just constantly like, what is literally going on here for years like that? and everyone had the same story. There's no way that it made sense. And you only had to look at it, surely, from a business point of view to be like, there's only so much money you can prop up for these things. They still at some point have to make sense.

57:44The only way you can understand this is to grasp that Masa is not about profit. He's about growth. He's never really cared about profit. And the second thing, which you alluded to, is that he doesn't deal in detail. he's a vision guy and therefore he was sold on adam newman because adam newman talked about world domination in real estate leasing and office space and it looked cool and he went with that he was just thinking about this could be the biggest thing but the actual detail showed that all the leasing arrangements were massive loss makers up front now again masa it's true on broadband, when he launched broadband in Japan, for four years, he lost a billion dollars a year.

58:35This is the guy that was wiped out in the dot-com bubble, nearly. So he's saying, well, actually, lost leading, it's okay. I remember talking with Bill Ford of General Atlantic, who dealt with Masa 25 years ago during the dot-com bubble. And they, you know, gave credit to Masa for having this theory about it's called total accessible market you know this is the market out there you can take the losses up front because the market's so big that's what he applied to we work and we've just had one of those moments now so um massa has invested 500 million into open ai and open ai are doing the biggest uh vc investment of 6.5 billion uh 150 billion valuation what is your take on that?

59:26That is future gazing, AI is the future, open AI is the future. Mas has been talking about artificial intelligence and the moment that robots and computers become more intelligent than human beings, the so-called singularity, for at least 20 to 25 years. And he's been desperate to get into open AI and desperate to cuddle up with Sam Altman. But because he was on his back, flat on his back in 2021, 2022. He kind of missed the chat GPT phenomenon. So this is a sign that Masa's coming back, but he's not got the biggest slug of equity at 500 million. There are others. Thrive Capital is one. Obviously, Microsoft has put in, I think, 14 billion.

1:00:13So they've been in at the basement. Masa's coming in a little late, but he's there. and you know this is the big thing this is open uh open ai ai intelligence the application of ai across the board is what he wants to be in and you know that's his next uh round of comeback and at this point i suppose for the maths to make sense he's essentially assuming this is the next trillion dollar company because that's not even a 10x at that point and they don't really have the remote like NVIDIA does in reality. They're one of multiple excellent companies. And a lot of people think, you know, not just Google Gemini or Claude, obviously Amazon's a huge investor in, but actually, you know, the most interesting move in this space is Mark Zuckerberg just open sourcing all the LLMs and stuff.

1:01:09So it's a really bold bet with a open source play going on at the same time to say that this will at least be a trillion dollar business when there just isn't that moat? Well, I'm not going to disagree with that. I would say that 500 million actually, given that he's got firepower of probably around 30 to 40 billion dollars to actually that he could spend, it's not so much. But you're right. You're both right that he's making a big bet on this company. I wouldn't be surprised, by the way, if he's also trying to put his money in others, because that's his record. I mean, he put money into Uber, but then he suddenly turned around and put money into Lyft.

1:01:50So he hedges his bets. He's somebody who likes to put all his chips across every square of the board. Matt's son was at one point the richest man in the world. Three days. In 2000. February, mid-February 2000. He's the richest man in the whole world. Yep, richer than Warren Buffett, richer than Rupert Murdoch. Steve Jobs, all of them. Yeah. And then another point in his life, he loses 96 % of all of his wealth over several months. What do you think that does to a man in that same year? Well, I've talked to Steve Schwartzman, who is the highly successful co-founder of Blackstone, probably worth 40, 43 billion dollars.

1:02:34He told me a story about meeting Masa at Davos in, I think it was 2003. and masa you have to remember in the 90s davos you know international elite all cool and he's the big new thing of japan he's the new face of japan terribly successful and he's put up there in lights but by 2003 he's a nobody he's on his he's really on his uppers so steve describes meeting masa in this sort of shitty little restaurant with plastic chairs and masa he says he thought i'm going to meet him because you know how many people have lost that amount of money what's he like and he said you know how do you feel now having lost 97 percent of your wealth and he says yes i've lost that amount of money but i'll be back and there is that thing which I think comes across in the story is he just always thinks he's going to bounce back.

1:03:37He's got this tremendous self-belief and he's a bit like that character in Greek mythology, Sisyphus rolling the boulder up the hill and he does it and does it and then it falls back down again, but he's back up again and he seems never satisfied. You know, he said to me in my last interview, you know, I haven't really achieved anything in my life. And I've just got to, he described his personal features. I'm getting old, what a shitty face, actually his words. I'm thinking this is incredible. This is a man who's achieved so much. So Master is, I mean, he's a warrior, but he's 67 now. And so how much longer will he go on?

1:04:18It sounds like he feels he's got so much more to do. oh definitely but also he's told friends that he's going to live to 120 or 130 anyway thanks to modern science ai etc so mortality is not something although he talked about you know what am i i'm getting old actually by his measure he alleged yeah yeah i think i think he feels he's definitely got one big new chapter and is definitely around what he said when I asked him about his legacy it's artificial general intelligence thinks it's going to come and change the world can I ask you about the man in like is he is he health conscious is he you know is he like a modern person is he exercising every day is he being super healthy does he look after himself do you see anything about his habits to me like in this sort of mythology he comes across as a bit sort of you know uh old school character like i can associate him with sitting in a in a bar having a strong drink you know i'm not seeing super health conscious longevity focus but then for a man of that wealth he definitely watches his diet because of his bout of hepatitis b so he's careful i mean when i did my first interview i had to take four PCR tests before I got to see him.

1:05:46I was kept well away. Uh, he loves playing golf and he's pretty good at golf. Uh, he also, um, can take a 75 mile an hour fastball in baseball. So he's 67. That's pretty good. He, I don't know about other exercise machines or anything. It was hard enough finding anything about him in that respect. What I do know is that he does love Domaine Romani Conti Burgundy, a claret. And that is the most expensive DRC red wine in the world. And it's sometimes up to$6 ,000 plus a bottle. And when I went into his private headquarters at his invitation after the last interview, and it was taken to this magic, magic place on the 28th floor of the skyscraper at Softbank headquarters.

1:06:50There's rock pools in the room. I mean, giant rock pools with hand-painted leaves, gold leaves. And there was a dining table and three bottles of this DRC wine. Did he offer me a drink? Nada.

1:07:08Wow, I was not expecting the story to end there. That's disappointing. I was going to ask what it tastes like. I was a bit disappointed when he said, you can't write anything about this. And I said, what do you mean? And he said, because you're a journalist. I said, I'm not a journalist, I'm an author. And he kind of laughed. So he also, by the way, has the finest sushi of these dinners. He sends his cookout to Tokyo Fish Market at 4 o 'clock in the morning to get the best catch. Can cost up to$35 ,000 for a giant tuna. It's personally prepared. Use me? And, yeah, and one of my American friends said to the chef, who's this unbelievable chef, that he flies around with him for the really special dinners.

1:07:59He said, well,$35 ,000 for the tuna. know i mean and it's you know he has guests for 16 what happens to the rest of the fish and there's because you have to get up at four o 'clock in the morning and the chef goes there are some advantages um you've obviously profiled so many of the world's elite people so other than master son who's one of the most fascinating people that you've interviewed i think it's got to be vladimir putin i mean to get an interview as the first western journalist for years get an interview in 2019 in the summer, you know, spent five years sort of just generally sounding out whether it'd be a possibility.

1:08:40It took five years to get that interview. Yeah. And I wasn't going to beg because obviously they'd invade. You're not Tucker Carlson. No, I'm certainly not. No. And I don't have a bow tie either. But, you know, Russia had invaded Crimea. I'd been invited in a very small group to beat Vladimir Putin at the Russian embassy in 2013. and it was an extraordinary dinner where exactly two hours, and then he goes off and suddenly looks at us and says in Russian, which is translated immediately, I play the piano. Would you like to listen to piano? And we all have to go, yes. Yes, of course. And so he goes, doom, doom, doom on the piano, and it's like and he looks up and he says muskva muska and then he goes sort of chinese you know

1:09:43and we go what on earth is that and he says saint petersburg and then we have to clap was it as bad as you're describing by the way because i can't tell it was it was atrocious totally surreal so going then to moscow to interview putin with my colleague henry foy was a big deal it was fascinating i did a lot of preparation for it just the dynamics the theater it was all being filmed recorded on russian television broadcast the next night and you know nobody had interviewed him and he why did he do it because he was going to the g20 right in osaka that year in 2019, and he wanted to be the sort of statesman.

1:10:27And I'd said, you know, treat him, you are the most experienced statesman, which he was, 20 years in power. And he thought, I'll do it. So I guess a better question is, who's the worst piano player you've ever heard? He's up there. I think probably myself, when I tried to play the piano, which is appalling. Right. What was it like meeting Bill Gates and interviewing Bill Gates. What was that experience like? He's very fluent, Bill Gates. And he's quite funny. He's become a lot better than he was 20 years ago when he was a total geek. And he would sort of talk at you. I think he's become more reflective.

1:11:08And he was very generous with his time in America when I saw him and has a great fondness. And he also knew... Look, he knows how to tell a good anecdote. What's it like meeting him? Why is he special? Which we talked about, you know, this gateway between America and Asia. And then he was just funny about Masa buying the Comdex tech exhibition because previously, you know, he talked about the gouging that was going on with Sheldon Adelson and he actually said, I don't know, can we use bad language on this show? Absolutely. Oh, okay. so you know you know gates said adelson ran this thing you know and we kept saying we're not going to put up with this shit anymore you know we're being really fucked you know on the price because they're making us pay a year in advance and but we never got around to setting up an alternative and then massa takes over so it was kind of funny working with him he was very very very helpful i'm very grateful to him.

1:12:18Who are you more impressed with when doing these interviews? You've got legendary investors like Bill Gurley, Michael Moritz, and Bill Gates. You know, who's the one that you sort of resonated with the most? Oh, they're all incredibly impressive. I mean, Mike Moritz's accountant was something of a friend. He was very helpful as an advisor when I was editor at the Financial Times. But he hates Masa. Really? He cannot stand Masa because he got bettered in the Yahoo deal. He'd never forgot him for that. Mike's very competitive, but he also just could not stand Masa the way he blew up Silicon Valley with his, with his venture fund of a hundred billion dollars.

1:12:56Um, I was extremely, I love Jerry Yang is incredible, uh, guy, really nice, very thoughtful. And he described Masa as Buddha. You know, he's, you never quite know what you're seeing you know he changes faces um very thoughtful i was i and um i mean look it was amazing um i've got to know bobby kotick who i've got an incredible amount of time for built the activision games empire that was sold to microsoft for a was only 65 billion was it 68 billion something like that well bobby knew bobby met um massa in the 1980s in caesar's palace in las Vegas. And all he remembers, because Bill Gates had told him to go and see Masa, he goes into this hotel room and there's three Japanese people in suits and a, you know, a steam bath in the middle of the room.

1:13:53And as somebody said to me, well, were the Japanese people in suits in the bath or outside the bath? So you have personally interviewed some of the most influential people in the world what's the one lesson that stuck with you oh to listen you know we always want to fill the silence and it took me years to understand this and if there's any journalist listening yeah i think to learn don't interrupt you know just look at the person and wait for them to finish the sentence don't ever finish the sentence like i was talking david cameron loves to do you know if you're interviewing somebody first of all do your prep but don't fill the silence and be curious don't be cynical because cynical you're never going to find anything if you're scoring a point which is by the way it happens a lot on television and radio interviews you're never going to actually find out and i really practice this and i had to with this book uh you know it was the david frost approach to interviewing which is listen we're about to interview herman hauser as I mentioned, one of the greatest minds in technology globally.

1:15:08What should we ask him? Oh, you could ask him that. Do describe how Masa tried to persuade you that the ARM deal was a good one for SoftBank and Britain. You'll get a great answer. I've got it in the book. I won't spoil it. So Masa's son is definitely one of the biggest founders and funders of startups, you know world over so what's the biggest lesson that entrepreneurs can take away from masa believe in your vision and masa is extraordinary because he he always talks about vision he's always talking about the future and somebody described i i try to get somebody to explain why does he always talk about vision and what where does he get this self-confidence from and this guy said to me and he worked closely with masa for a long time he said it's a bit like ronald reagan and star wars now for those who don't remember this but i did it because i was in washington at the time as a correspondent reagan had this vision of a space shield that could stop incoming missiles in outer space and defend the country and all the experts said it's rubbish.

1:16:25I mean, you know, what are you talking about? And Reagan just believed in it. Now, we're seeing this today with Iron Dome in Israel, you know, it can happen. So Masa has this view that, well, I believe it and therefore it's going to happen. Now, you don't want to take it to extremes, but I think for entrepreneurs, you know, having that core self-belief that it can happen and do everything, trying to enlist others to help, by the way. But that's really, really important. Well, thank you very much. I really appreciate you inviting me over.

From the publisher

In this gripping interview, former Financial Times editor Lionel Barber reveals the secrets behind billionaire Masayoshi Son and shares chilling details about his unforgettable encounter with Vladimir Putin at the Kremlin.
Lionel offers exclusive insights from his new book 'Gambling Man,' diving into his time spent with Masa Son and recounting some of his most impactful interviews as editor of the Financial Times.
Discover untold stories about global power players, insider business tactics, and what it’s like to sit across from one of the world’s most powerful leaders. Watch now for a rare glimpse into the world of high-stakes journalism and secretive billionaires
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