How To Get AI To Say Your Shopify Brand's Name

0:00OmniSend just shipped something that I've always wanted. You can now connect OmniSend to ChatGPT or Claude and just say, where can my email and SMS campaigns be making more money? And it actually figures it out. It reads your store data, all your campaign details, your store history, and it tells you and the insights are legit good. And even better, you can then say, okay, let's fix that or build that campaign. And it actually does it right from your chat. It's wild. Now, if you're one of our listeners, you can get 30 % off for three months on OmniSend. Just go to the show notes. There's a link there.

0:31Or you can just use the code J30, J-A-Y-3-0 when you sign up. Now, if you're using another email and SMS platform and you want to switch to OmniSend, which is a great idea, they will do the migration for you. Just give them five days and then you show up with everything set, ready to go. Now, they've migrated thousands of stores from Klaviyo. And on average, they're saving 35 % on their email and SMS bills. If you're listening to this show, you clearly care about your Shopify business. If your store isn't backed up and protected, it could all be for nothing. That's why I tell every store owner I know who cares about their business, you 100 % need Rewind installed.

1:07It's a non-negotiable for me. One bad CSV import, one app that edits your store the wrong way, which has happened to basically everyone I know. One bulk edit gone wrong, and now AI making changes for you. Listen, Shopify does not have an undo button. Rewind is the undo button. Go to shopify1percent.com slash rewind for 30 days free on us. Links in the show notes too. Here's a sentence that is either going to scare you or excite you depending who you are and well, what you're doing right now. If AI can't explain your brand in one clean paragraph, it won't recommend you. Now, that could be scary.

1:51That also could be exciting if you're doing some of the right things right now. Now, this is not theoretical. So chat GPT is a couple of months ago, it was 400 ,000. I did a podcast and I looked up the stat today. I looked it up again and it's sorry, not 400, 400 million today. It's 800 million. That's up from 400 million just in a few months. Weekly active weekly users right now. It's insane. It's, you know, we talk about influencers out there. Chat GPT is the number one influencer in the world and Claude and Gemini and others. but I just, I use chat GPT unanimously for all of them. So this is not some nerd tool.

2:31This is a global recommendation engine and Google, Google's already rolling out their AI overviews. In fact, roughly 25 % of search queries in 2025 showed the AI overview and it's going up. That's going to probably be 50 % this year. So what does this mean? The consumer is seeing a synthesized answer first. They're seeing what the AI is recommending. They're seeing what the AI influencer is telling that customer. And sometimes they never even click anything. I'm sure you've done this. You've typed something into Google, read the AI overview and never clicked anything. AI is the influencer. So if you're a Shopify brand, there's a shift happening here.

3:14You're not competing for that blue link in the Google search result. You're competing to be the name that AI says out loud. And I think, you know, this, this isn't new, but we're going to get into some strategies to make it say you out loud. So AI assistants, they don't find websites. They guide decisions. Okay. So we got to, first of all, change the way we think when someone says, how do I fix X or what's the best routine for X or who are the experts in skincare or X or whatever it else. the AI model is trying to do one job, reduce risk for the user. It wants to recommend something that sounds correct, safe, and credible.

3:57That's its job. So it needs a few things nailed down, four things. It needs who you are, what you do, who you help, and why you're credible. Okay, so think you, your brand right now, what you're selling, your product. It needs to clearly know who you are, what you do, who you help and why you're credible. Those four things. Now, if those are fuzzy, the AI will play it safe and it will recommend someone else or generic categories or nothing. If it can't make a credible recommendation, it will make a generic recommendation or suggests something not specific to you or a brand. And so I'm going to tell you one quick story why one brand gets named and another disappears.

4:46And so pick a shopper with a real problem. Their faces, let's say it's red, it burns, it flares up after workouts. What do they do? They go into AI and they go, how do I calm rosacea flare ups? That's probably what they would do. They don't look for a specific lotion or cream. They ask AI. Now, the AI doesn't want to show them buy this moisturizer. It wants to give a plan. So it will say, well, avoid these triggers. It'll say protect the skin barrier. It'll say use gentle ingredients, skip harsh activities. It'll say pick products that match the condition. Then it does its key move. After giving the plan, it'll say it will actually name brands.

5:32And here's what's wild. two brands can sell identical formulas identical products but only one gets mentioned because only one has a public footprint that screams we know this problem it doesn't matter about the product it doesn't matter that it's the exact same ingredients you might think that ai is going to scan your ingredients list and recommend it because it knows it's so smart and it knows what the best product for rosacea is it doesn't it is looking for who has the best public footprint which means you're an authority that shows i know this problem so it's not we sell skincare that's what you know every brand puts on their site it's we solve rosacea related redness and irritation and i'm going to just use this as an example but think about your store and your category and what you sell.

6:26Are you selling beauty products or are you selling them that specific products that solve a certain problem? Are you selling clothes or are you selling golf clothes for tall men that solve a specific problem? Because that's the expertise and that's, that's a claim. Now here's why most Shopify stores get it wrong. Most do one of these things. The first mistake, they confuse content with authority. They post five tips for glowing skin and they call it a day and they probably got ChatGPT to write the post. It's a good post. Not saying don't do it. It does help. It's good for SEO. I'm a big fan of blogs, but there's zero identity in that post.

7:08So mistake number two, they write like they're scared. So they don't have a point of view. They have no focus. They don't really have proof. It's just a lot of words, writing a list. And, you know, everything sounds like it was written by a committee. You need to have a strong opinion in whatever you write. Mistake number three, they kind of hide the good stuff. So like the lab testing, the founder background, clinical advisors, customer outcomes, it's kind of scattered or buried or missing entirely. They try to make the post too readable. So that stuff is actually really important for AI. And I know we've have, we're used to trying to make blog posts really fun to read for a human, but if it doesn't have the authority and the references for AI, it won't get recommended and it won't know that you're an expert in this stuff.

8:00Mistake number four is they don't repeat the same message everywhere. Now, I'll just kind of say this and then I have some thoughts, but like, this is what I wrote that. So they're, they're about us page says one thing. Their Instagram bio might say another, their podcast intro says something else. And AI sees this as inconsistency and goes, okay, cool, but I'm not going to bet on that. I'm not going to recommend that. I'm not going to make that part of my plan if there's inconsistency here. Now, sometimes as humans, we think if we say something once, we don't want to say it again. And that's actually the worst thing you can do.

8:34You need to sound like a beating drum and you might think it's repetitive. You might think you go on, you write five blog posts or you are go on 10 podcasts or you post a bunch of things and it's repetitive to you. But remember, people are only seeing one 10th or one 100th of one 1000th of what you put out. It doesn't feel repetitive to them. You go and look at some of the best brands out there. Their message is the same. It might be told in different ways and different mediums or with different images and videos and look different, but it's the same message. It's super, super important. You got to be a drum beating.

9:12Think of yourself. Boom, boom, boom. It doesn't, the sound doesn't change. It just keeps beating. So what is your drum beat? What is that sound that you're going to beat over and over? Okay. So what do some of the best brands do? well they they make it super super easy for ai and humans to understand them so we've kind of got this concept i'm gonna lay out here it's called claim frame and prove and i didn't invent this concept actually i heard it recently from shoot i'm forgetting his name i was on another podcast he's the founder of cali cube i'll put it in the show notes but it's i didn't invent this but claim, frame, and prove.

9:53But here's the concept. It's floating. Think of it like this. Claim, say what you're the expert in. Frame, put it in context so it sounds natural and specific. Prove, stack evidence from trusted places, your site, third-party sources, wherever you can find evidence. So claim, say what you're the expert in. Say it. Frame, put it in context. And stack, Sorry, prove stack evidence. And then here's the part that I love for Shopify brands. Your store can actually be the hub for all this. A lot of people make a separate kind of founder website, which I highly encourage if you have the time and capacity to do that.

10:38You have a website, I'm going to use my name, for example, jmeyers.com or that helps build my authority on whatever the subject is that I'm selling. but since you already have a website you don't need a separate one to start you can house it there your Shopify domain is already your authority domain because it's where your transaction happens so you can build the authority layer right where your buyers are landing and this isn't just theory so let's let's keep the skincare example going here because it's clean and it works and there are brands already publishing condition level education so not fluff, but condition level education.

11:16This is an example, a skincare brand published a detailed rosacea guide focused on tips, triggers, ingredients with a clear kind of education matters stance. I'll put a link to it in the show notes. And it's not just SEO. This is positioning. So start thinking about positioning when you write content, not keyword stuffing, positioning, not just do I have the word rosacea in my title, my H1, but what position am I taking on this topic? It's we understand the problem, but then you need evidence to show that in, in the content. So, um, there was another dermatologist, uh, Dr. Zinovia, I found, did a great job of this, that he led a skincare brand that literally teaches customers how to read ingredients labels.

12:06He calls out these, all these dermatologist approved ingredients, and he links to an ingredient glossary saying exactly what each one of them means. And that's how you become an expert in, in, in his topic, an expert, the expert brand, instead of just another product page. And AI sees that and AI sees all the content that you're putting out. And now Dr. Zinovia is an expert in this and he will get recommended and his products. Well, I'll put a link to that one as well in the show notes. Okay, so here's kind of 2026 coming up. Here's what I'm going to call your 2026 accelerant to put on the fire.

12:42AI bots are consuming the entire web aggressively. In fact, as of today, I just read a report that one out of every three visits to your website is an AI bot. It's going up. It'll probably be more this year. AI is indexing sites fast and AI search is it's just it's rising. So whether we like it or not, your next reader is likely a machine on your website. So let's give that machine something it can confidently understand and repeat back to who it's talking to. So here's the strategy. We're going to build an AI authority hub inside your Shopify store. Okay. I'm going to give you a step-by-step guide here that works, whether you're doing 20 ,000 a month or 20 million a month, it doesn't matter.

13:34This is important for every size brand. Okay. You might want to get out your pen and paper here or save this episode because there's going to be some kind of very structured notes I've laid out here that you'll definitely want to implement. So step one, pick your problem, not a feature. pick your expert problem I should say not a feature so you know it's not about fast shipping premium ingredients made in Canada made in the USA pick a problem that you can teach for years that you can be an authority on pick a problem think about your products right now what you sell what are you what is your expert problem you're solving you probably have one but you probably haven't become the ultimate authority on it, but that's okay.

14:24We're going to get there, but pick a problem. Step number one. And now some examples are, like I mentioned, rosacea flare-ups could be adult acne after workouts. Like these are very niche things. Eczema repair, dog allergies and itching. What is your problem? So if here's your rule, if you could be a guest on 20 podcasts and talk about it, it's a good topic. So I was thinking about this before the episode, I was kind of listing ones and I made a, I had a couple of examples. One was, uh, actually, well, the, the golf, the golf apparel for tall people was one example I thought about using, but that might not be something you could talk about on 20 podcasts.

15:05It's a good, it's a good feature of your products and you want to make sure, but, you know, solving challenges for tall golfers. Maybe it could be, but just use that as your framework. Is it, could you be a guest on 20 podcasts and talk about it? If so, that's a good problem. And it's a good topic. Now you want to write your one liner is we help which person. So we help overweight men. We help teens. We help solve a certain problem using what's the method proven by proof. So I'm just going to say that whole sentence. We solve person. Sorry. I'm sorry. Say that again. We help person solve problem using this method proven by show the proof.

16:00There's four variables and I'll, you know, I'll put that sentence in the show notes. It's the framework to use, but you need to fill in the person, the problem, the method and the proof. So we help which person solve which problem using this method proven by here's the proof. You need to be able to, that's your one liner. You're not going to maybe say that like at a cocktail party, but that is your one liner and it should be somewhere on your website and you should know it intimately. That is the exact problem. Who we help which person solve which problem, exactly how you do it and how is it proven?

16:34Okay, so that's number one. Pick your expert problem. Step number two, you're going to create five core pages on your Shopify site. And this is the kind of start here, clean and powerful way to get going here. And there's more we can do this, but this is the starting. You're going to have an authority page. Okay. And this is going to be your pillar page. So rosacea, what triggers, routines, ingredients to use, what to avoid. This page should be roughly 1 ,500 to 3 ,000 words that's actually useful. Clear sections, FAQs, internal links, guides, glossaries, detailed information on whatever the problem is that you are solving.

17:17This is your authority page. Like I should come to this and I should be able to answer all the common questions, read, So rosacea issues, like what triggers it, what routines, what ingredients to use, what to avoid that could cause it more like everything that shows I'm an authority. This is your authority page. Page number one. Page number two, a proof library. At the beginning of the show, I told you why everyone serious about their Shopify business should have their store backed up and protected with Rewind. There is no excuse not to. There literally is no undo button for Shopify. Shopify's own terms actually say that your data is 100 % your responsibility.

18:00Your products, your theme, your customizations, your settings, everything. They don't back up any of it. And no, a CSV export does not cover it. With CSV exports, there's no images, no meta fields, no themes, settings, etc. Nothing. I was talking to the people at Rewind about a brand where one team member actually ran a bulk update and accidentally overwrote 11 ,000 products. Orders, customers, contacts, all of it gone in a single action. Luckily though, with Rewind, it was a simple one-click rollback. It could be anything. A bad CSV import, a random app you just installed that messes everything up, or all of these AI tools that everyone's using to manage their store now.

18:40I have heard so many horror stories. Rewind just gives you peace of mind no matter what. If you don't have Rewind installed, you absolutely should have it. Go now and get it. Shopify1percent.com slash Rewind. You'll get an exclusive 30 days free on me. The link is also in the show notes. This is going to be press citations, any certifications you might have, any articles you've been in, any references, quotes, reviews that mention you mention the problem mention your product testimonials before and after case studies anything any proof you have that that is that you are an authority on solving this problem so that's number two number one authority page number two a proof library number three you need a method page so this is your personal philosophy of what you believe remember you need a strong opinion here.

19:41So using the rosacea example, what's your belief in the best way to solve that? So you could call it the barrier first or fragrance-free approach or clinical first or whatever. What's your personal philosophy on the problem you are solving? Think about your problem right now. And then explain why you made your products to solve it because of that philosophy. This is called your method page. Number four, your about page. Now this is most brands do have an about page. I would say they do a pretty decent job of telling their story and, but they don't have what's really good for AI. And so you might want to consider having a, our story page, which is what most brands have right now as an about page.

20:32It's actually like our founding story and which is important, but the about page in this hub, um, should say who you are, what you do, who you serve, why you're credible. It needs to be very specific, not I wrote, don't be poetic, be specific. It, a lot of about pages are, you know, wonderful, great imagery pictures of how they got started in their basement or in their garage and the, in the impact they're making in the world through the charity that they're giving back from their profits. And like, that's super important, but that should be like our why our mission, our story, something else in this hub that we're creating here.

21:13It should be very specific to who you are as a company, what you do, who you serve and why you're credible. Make sure it clearly answer those. You can even put those as your titles. Okay. And then number five, an FAQ hub, super, super important. Add as many as you can here and think about the way customers ask questions to AI and have, and use those as the questions. So can I use X ingredient with rosacea? What ingredients would trigger a flare up? How long until I see results? Think about every question that someone might answer. Sorry, I might ask an LLM related that it could then recommend your product.

21:59If you don't have those answers on your site, they won't know. The AI won't know and it won't mention you. Okay. So those are the five core pages, the authority page, the proof library, the method page, the about page, and the FAQ hub. Those five on your site. Now, kind of one, it's kind of specific to Shopify, I don't call it trickier, it works is use meta objects for FAQs and for anything that is an evidence term. So you can reuse them across other pages without copying and pasting hundreds of hundreds. So some of these FAQs you can add as a content block or a meta object and then reuse them on product template pages.

22:43It's just a great way to like have them surface in other areas too. That's kind of like a bonus tip. Definitely good to do. The main thing is you have one page that has them all. You could link to it, but if you can include them on the individual product pages, that's good. Okay. So step number three, remember step number one was let me go back to my, oh yeah, pick your expert problem. make sure you know your problem. We help which person solve what problem using what method proven by what proof. Step number two, you're going to have your, create your five core pages on your Shopify site. Step number three is add authorship.

23:20Like you mean it, not just your name, not just founder or just not something, but the AI confidence goes up when it can attribute expertise to content. So every one of those, every educational page, in fact, not just one of those five, but every other page that you put a blog or anything should have, of course, your author name credentials, even if it's, you know, founder, 12 years in skincare formulation, clinical advisor, registered nurse, something, whatever, add it, add an author bio page, have a page about yourself, add links to relevant profiles, add links to any other content that you've created, articles you've maybe published, interviews you've done.

24:04If you have a dermatologist or formulator tool, feature it properly. If you don't, feature your process that you use and your sources. Anything that can show that you are a expert and you have authority in this area and link to it and add that to any area that you have content. So authorship. That's number three. Number four, you're going to, this is a, this is one that I think is might scare some people, but I think it's really important. You're going to start going on podcasts. It's a move that most brands miss because they think, well, they're not a content creator. They don't have a lot to talk about, but you do.

24:46If you have, if you're following these steps and you have a very unique problem that you're solving for a specific type of prefer specific niche or person with a specific method, you do have something you can talk about. You're not just selling discount pants. You're solving a unique problem. And so you're going to create a podcast press section on your site. And for every appearance that you go on, you're going to embed the episode link. You're going to write your own show notes. Now, this is, of course, this takes time, but this is how you get, how you beat your competition. so often when you go on a podcast they create show notes and they create a transcript but the show notes remember are for them they're trying to i don't say you sell skincare and you go on a a leadership podcast let's just say because you know leaders need good skin too they're trying to optimize for leadership so they might write their show notes in a certain way to get ranked for that but it's not maybe the best for you so take their show notes and if you don't have the time, put it in an AI, give it the guidance that these are the highlights you want to pull out and rewrite it, but make sure it's aligned crystal clear with your big claim, your big problem that you're solving.

26:07Cause it might not be on that podcast that you go on. So rewrite it and put it on yours and that's perfectly fine. You can do that. You can list the podcast you're on and here's what we talked about it. Put it in your words, include a cleaned transcript, Make sure you have speaker names, timestamps. This is so easy to do with AI now. There's a ton of tools out there. A lot of times you go on a podcast, they might not even include a transcript. If you ask for the audio version of the episode, you can throw it in a tool like Descript or Riverside. I use both of them. You can throw it in. I think Gemini and Chat and GPT can both transcribe now.

26:45There's a lot of tools. And then one key is proofread it because there will be mistakes in niche things in your space that it doesn't spell properly. So take 10 minutes and skim it. You don't read it slowly, but just skim through it. Look for spelling mistakes. Make sure it's right. That's going to give you one step up above your competition. Transcripts are machine readable and AIs love them. Even though your customers will probably never read it, have it on this, this press and podcast page. now I think you should try to get on every podcast you can for so many reasons it helps with the authority your authorship on on and on what you're selling it's also great inbound links to your site but even if you're not podcasting or maybe you don't feel comfortable that there's a lot you can still do like you you probably part of interviews that you've done you've maybe been on webinars maybe you've done some Q &A's anything you can do bring it into your site transcribe it create summaries and publish them on your site AI loves this so this is your um your kind of your your press and podcast hub okay step number five when you do guest podcast control your show notes I mentioned this a little bit I just want to go into it a little bit here but at the top of the show I mentioned, OmniSend can now talk to ChatGPT and Claude.

28:09And I want to tell you why that's even bigger than it sounds. So if you missed it, quick catch up. OmniSend is what I use for email and SMS on every Shopify store I work with, plus for this show as well. And you can now connect your AI, Claude, ChatGPT, straight to your OmniSend account. Your data, your campaigns, your flows, everything. You open a chat and you ask, what should I focus on this week to make more money? And it will come back with real answers about your store, which flow is underperforming, which automation needs improvement, which customers are going quiet, what's missing, everything.

28:44My favorite part, though, is AI segments. I used to build these by hand, clicking through filters forever. Now I just type something like customers who bought twice but ignored my last campaign and it just builds it. and anything it writes already sounds exactly like your brand because it pulls from all your previous emails from your website, your logo, your color, your voice, everything. I've been doing this for 15 years and this is the closest I've ever felt to having a full-time marketer sitting right beside me. I have a link for you in the show notes that will give you 30 % off for your first three months or you can just use code J30 when you sign up, J-A-Y-3-0.

29:19If you're ready to migrate from Klaviyo to Omnisend like thousands of others, they will do everything for you. You just show up and all your campaigns and automations from Klaviyo will be set up and running in OmniSend, ready to go. And usually at 35 % less what you were paying Klaviyo. You can, of course, control everything that's on your own site. You can rewrite them. You can do anything. But often when the host writes the show notes, it might not be in a specific way that you like. It's perfectly fine to reach out to them and ask them to change something. In fact, I've had a few guests do that on our podcast.