🏆 SHOPIFY 1% WINS: 85% of Your Visitors Leave Empty-Handed (Fix This Now)

0:00OmniSend just shipped something that I've always wanted. You can now connect OmniSend to ChatGPT or Claude and just say, where can my email and SMS campaigns be making more money? And it actually figures it out. It reads your store data, all your campaign details, your store history, and it tells you and the insights are legit good. And even better, you can then say, okay, let's fix that or build that campaign. And it actually does it right from your chat. It's wild. Now, if you're one of our listeners, you can get 30 % off for three months on OmniSend. Just go to the show notes. There's a link there.

0:31Or you can just use the code J30, J-A-Y-3-0 when you sign up. Now, if you're using another email and SMS platform and you want to switch to OmniSend, which is a great idea, they will do the migration for you. Just give them five days and then you show up with everything set, ready to go. Now, they've migrated thousands of stores from Klaviyo. And on average, they're saving 35 % on their email and SMS bills. If you're listening to this show, you clearly care about your Shopify business. If your store isn't backed up and protected, it could all be for nothing. That's why I tell every store owner I know who cares about their business, you 100 % need Rewind installed.

1:07It's a non-negotiable for me. One bad CSV import, one app that edits your store the wrong way, which has happened to basically everyone I know. One bulk edit gone wrong, and now AI making changes for you. Listen, Shopify does not have an undo button. Rewind is the undo button. Go to shopify1percent.com slash rewind for 30 days free on us. Links in the show notes too. Hey friends, welcome to another daily short of the Shopify 1 % podcast. These are short 7 to 10 minute episodes where I share a thought, something that can help you grow at least 1%. Because remember, if you grow 1 % every day for a year, you will 37x.

1:56Yes, that's right. You will grow 3 ,700 % because when you compound 1 % over a year, growth compounds. So I'm on my commute here and I wanted to share something that I think will make a huge impact. This might make more than a 1 % impact, but that's okay. I was talking to someone the other day and they shared a really insightful comment. And I'll actually put a link to the conversation in the show notes. But the feedback was that when someone comes to your website, every single visitor should have something they can get. And they call it, I can't remember if they called it, or in the conversation we came up with this term calling it an irresistible offer.

2:41So what this means is like generally right now you think your website is about selling your products, which it is. You know, everything leads towards that. You've got a great homepage. You've got testimonials, reviews. You're doing everything right. You're doing those the first 60 seconds, right, that we talked about the other day, you know, to lead them to your product page, to click add to cart. But the bottom line is even the best of the best websites convert, I don't know, maybe eight or nine percent. The best I've ever heard of is 15 percent. Industry average is around two. So like literally, let's say like the best I've ever heard of is 15 percent.

3:15If you're doing above 15 percent, by the way, message me and I would love to have you on this podcast. Because that's amazing. But the bottom line is even for the very best, 85 % of visitors are still not buying. So what do you have for them? What do you have for that 85 %? You got nothing. Like if the only thing you're doing is selling your products, you're missing out the opportunity on the other 85%. And maybe, which is lame, but maybe you have somewhere on your website, a thing to join your email list for, for discounts, and maybe you give them a 10 % off coupon. I mean, you have to do that.

3:50That's table stakes. I'm sorry, I shouldn't say it's lame. But you have to do that. That's nothing special. But the idea is, what if you had an irresistible offer for every single person, meaning regardless of whether they buy something, they might be able to download your ebook for free. Okay, let's just say you sell anything, pet food, skin supplies, coffee, whatever. Skincare, I use this example a lot. Let's say you've got an ebook on the best way to take care of your skin in the summer and something. Like we've got one for each season, I don't know. But everybody can download it for free. There's no strings attached, no paying, no nothing.

4:29Just enter your email and we'll send you your ebook. Now what you, of course, you have is you have their email. But you've also interacted with them and you've engaged with them. You've built your bill a relationship. You're now going to start that journey of that relationship with that customer. It could be a free webinar consultation service. Depending on your traffic and depending on the opt-in rate on this, I've seen some people do a free 15-minute call with an expert in whatever the area is. Like, I don't know, so you can use skincare, dog food. Maybe it's a 15-minute call with a pet consultant talking about your pet and coming to the best food.

5:04I know I would love that. I don't I give my dog dry food and I know it's not the best, but I don't know any better. And I would love to talk to someone that does know better. So maybe it's a 15 minute call. Maybe it's like some type of like a free audit. Maybe it's a free gift. Legitimately, like if you sell health supplies, don't make people spend$100 to get your free shaker bottle. Just give them one. Just give them a free shaker bottle. Like you're paying so much money to get these customers to your to your store. just have it pop up have it somewhere on your site claim my free shaker bottle no strings attached no purchase it's our gift just let us know where to ship it that's it just literally let us know where to ship it they go through they'll go through a checkout with a zero dollar purchase and you can make it so it's free shipping or you maybe just you maybe want to make it three dollar shipping.

5:54I don't know, but make it a 100 % free gift. Now you've, that's a pretty cheap cost of starting a relationship with one of those people from that 85 % that you may never see again. So send them a shaker bottle that costs you$4, maybe$3 shipping. So I don't know, we're in it for seven or$10. Now you've got their address or email, you've got everything about them. You maybe even want to ask them a few questions when they're getting the shaker bottle, like what brought you to our site? What type of fitness are you looking to improve on? Okay, next level, send you a shaker bottle. I don't know. You don't want to be too aggressive there because you really want it to feel like a gift, but you can play around with that.

6:33Now, you have their address, you have their email, send a postcard 15 days later. There's a whole bunch of tools to automate this. One I have been really interested in lately is it's called Handy Written. I'm actually going to have a ceo uh on our podcast it's a h and h a and d y written w r i t d and and it is they've got machines that use pens that actually hand write cards so they're not perfectly uh it's not like it's like typed out on a printer and it looks like handwriting it's real handwriting with a pen and ink in a machine so it's not perfect like every letter doesn't look exactly the same and you can tell it's a pen, not ink, and it's handwritten and signed.

7:19And, you know, have that postcard be a picture of your team, your company, just saying, we hope you enjoy the shaker bottle and excited to serve you given the opportunity or something like that. It can literally be anything, but you are building trust, you're building a relationship. And like, think about if you were a customer in that experience, how much are you going to trust that brand that just gave you a free shaker bottle or a free something, a free ebook, a free consult, a free something, and a free video download is a great one too. And now they're sending you a handwritten postcard. The level of trust that you've just increased is huge.

7:57Now when you see their ad on Instagram or Facebook or Google, the brand affinity has 10x. Brand affinity is your likelihood to choose that brand your connection with it it's why celebrity brands see like 8 to 10x better row as return on ad spend than non-celebrity brands like you can have the exact same product let's just say you're selling i don't know sleep vitamins if i launched a sleep vitamin company uh and some celebrity i think of anyone off the top of my head but some celebrity launches it we both run ads and theirs has their name or their picture, it's obviously like endorsed by the celebrity.

8:38Though celebrity sleep companies will have probably 10x better conversion than mine. I'm not a celebrity. I mean, I may be in a small group of Shopify merchants. I have my small niche, but I'm definitely no celebrity. But what it is, is it's brand affinity. Like, you know, that celebrity, you've tried, you trust them, you've watched their shows, you've read their books, or you listen to their podcast. There's some relationship that has been built. And now when you see the ad, you're literally 10 times more likely to click through that the data shows that it's incredibly impactful on the return on ad spend, which is click through rate and purchase.

9:15So so you can do that. You can kind of hack that even though you're not a celebrity, you can you can build that same rapport and that same relationship other ways. So send them that postcard, start sending them a couple emails with nothing selling, just information about your company, how you make your products, they'll come around. The selling will happen organically. They'll see an ad. But the worst thing you can do is when they get their free gift or download the ebook or get access to a video or something, then right away you sell. I mean, that defeats the whole purpose. You're building the relationship.

9:49You're building trust so that they have brand affinity. That's the goal. You're selling brand affinity. That's the conversion. Just get the selling out of your head for now. And that the conversion will come. And so think about your site right now. What could someone go to it and get absolutely for free? This is a huge, huge unlock. Because if I went to 10 ecommerce websites right now, I guarantee none or maybe one would do this. Okay. But if you go to the websites of, you know, people selling, selling services, selling courses, masterclasses, lessons, memberships, they all have, they all have some gift.

10:34I feel like they're a little bit ahead of e-commerce brands in that sense. If you go to just pick Tony Robbins, I don't know, like someone that has what they're actually selling is a system and they're selling a membership or they're selling a course or they're selling something. I guarantee you go to these types of websites and they'll have download our free ebook, get access to a 30 minute masterclass, get click here to get your free t-shirt, hat, shake your bottle, whatever. Like they'll have something because they know it works. And it's just e-commerce brands aren't doing it yet. And right now there's a huge opportunity for you to kick your competitors butt and do it.

11:13And maybe that won't last forever, but right now there is for sure. It's just e-commerce brands aren't doing it. So what can you give away absolutely for free to every single customer visitor, not customer, because you're not a customer yet, every single visitor that lands on your website. And I know that every brand has something. It doesn't have to be a physical product. It can be a digital product. But I want you to think about that. And then I want you to implement it. And if you have questions about how to implement it, I can absolutely help you in that. There's a lot of great tools and Shopify apps, just email me.

11:47I check all my emails, jj at shopify1percent.com. And that's spelled like Shopify, the number one, and then spelled out percent, P-E-R-C-N-T, j at shopify1percent.com. I check every email. If you're like, I don't know how to deliver an ebook, or I don't know how to give access to a video, or I don't know how to give a free product, I can definitely point you in the right direction. There's a lot of tools that we've seen use that work great. Okay, that's it. Again, this is definitely one that's probably more than a 1 % impact. This could be a 10, 20, 30 % impact if you do this right. Don't just give away the gift, but then optimize it down the road as well for building that relationship.

12:29It will make a huge impact. Like it's an unlock. This is like a growth hack. I hate the word growth hack, but it is. If you do this, it will hack growth on your store. So I hope this helps you. Thanks so much for being a part of these daily shorts. They're so fun. And if you're enjoying them, please leave a five-star review. It would mean the world to me. I am putting so much effort into these, literally recording them every single day with the only goal of trying to help you grow your Shopify store. You'll notice that I don't really talk about our bold apps and our products, and I'm not promoting them.

13:04I mean, we, of course, love it if anyone wants to use any of our apps, but that's not the point of this podcast. The point of this podcast is just I want to share all the knowledge I have with you to help you grow your store. And if it's made any kind of an impact for you, anything, if you've taken any advice from these and implemented them, the only thanks I ask in return is that you hit subscribe in your app right now and you leave a five star review. And if you really want to make my day, just leave a comment to I read every single comment and I also put them on our website. We have a review section and some people write out big, long comments.

13:40Sometimes it's just short and sweet. Like I absolutely loved episode 17 or something like that. Whatever you want. Okay, that's it. I've talked about the reviews enough. It would mean so much to me. Thank you so much. If you do really, really, really thank you. If you do email me and let me know if you do, I actually got something special for you. So there you go. Speaking of gifts, if you leave a review, email me. I have something very special for you. Okay, that's it. And I'll see you on the next Daily Short. Have a great day, everybody. Thank you.