🏆 SHOPIFY 1% WINS: Your Instagram Bio Might Actually Be Your Most Important Landing Page

0:00OmniSend just shipped something that I've always wanted. You can now connect OmniSend to ChatGPT or Claude and just say, where can my email and SMS campaigns be making more money? And it actually figures it out. It reads your store data, all your campaign details, your store history, and it tells you and the insights are legit good. And even better, you can then say, okay, let's fix that or build that campaign. And it actually does it right from your chat. It's wild. Now, if you're one of our listeners, you can get 30 % off for three months on OmniSend. Just go to the show notes. There's a link there.

0:31Or you can just use the code J30, J-A-Y-3-0 when you sign up. Now, if you're using another email and SMS platform and you want to switch to OmniSend, which is a great idea, they will do the migration for you. Just give them five days and then you show up with everything set, ready to go. Now, they've migrated thousands of stores from Klaviyo. And on average, they're saving 35 % on their email and SMS bills. If you're listening to this show, you clearly care about your Shopify business. If your store isn't backed up and protected, it could all be for nothing. That's why I tell every store owner I know who cares about their business, you 100 % need Rewind installed.

1:07It's a non-negotiable for me. One bad CSV import, one app that edits your store the wrong way, which has happened to basically everyone I know. One bulk edit gone wrong, and now AI making changes for you. Listen, Shopify does not have an undo button. Rewind is the undo button. Go to shopify1percent.com slash rewind for 30 days free on us. Links in the show notes too. Hey friends, welcome to another Daily Short. I'm on my commute again today, dropping in. I have something important I really want to share that I think is going to make a big, big impact. And I just kind of had a bit of a revelation this morning.

1:49You know, we often think about the buying journey. We think that we post something on social and then they come to our website. They hit a landing page. Like if I was to ask you, what is the most important page in the buying journey? Like a lot of people would probably say your landing page. That's what really gets optimized for conversion. But think about the way you use social media. If you see something that a post that interests you, where do you go? You go to their profile. You don't often go directly to the website. You're in Instagram. So you probably don't innately want to leave Instagram.

2:31You're kind of in a mindless thumb scrolling state of mind. You're not in a shopping state of mind. So, you know, thinking on my user habits, when I see something I like, I instantly go to the profile page. Now, if I looked at 10 brands profile pages, they're not optimized. like they're decent but they don't have highlights of their stories they don't have a great link tree system in their bio and they might have a link to their website but they don't have a link that goes to current offers news like except product of the month in instagram you can have highlight reels it's basically you can take stories that you've posted and you can pin them essentially and highlight them.

3:19It's amazing how many brands don't use this feature, but you should have a highlight for most popular products, trending, pot this summer, our best sellers. That's what people want. That's what people want to see. Like something just intrigued them, they come and don't make it hard for them to learn more about you. Your Instagram page, your TikTok page, it should really tell the story of your brand and funnel them into making it easy what is to purchase. And it should look good. You know, I always say like, don't spend too much time on your grid. A lot of people really overemphasize how important a grid is.

4:00Like they make images that line up in squares of nine so that when you post them all together, that they look good. And you know what? If you have tools that do that, and I know there's a number of them out there, but sure, go ahead. I don't know how much bang for the buck that is worth, but what is really important is they're coming to that page to learn about your brand. What is everyone else buying? What are customers saying? Reviews. Actually, that's a great highlight that you should have is reviews. So anytime you get UGC, user-generated content, post it as a story. And then once it's a story, you can pin it as a highlight.

4:37And so one of the highlights should be customer opinions, customer reviews. you'll see that'll be one of the most clicked ones so long and short of it is you're not optimizing for click on post go to page optimize page there's a step in between there that is really missed and i think it's a big miss for a lot of brands they have a their profile page is basically just a dump of all their posts like stuff goes there automatically but you should be looking at your profile page, thinking about every aspect of it from the banner, like the hero image, your profile picture itself, the wording on it, the links, the stories, the highlights.

5:19Some of them you can feature, you can pin something like on a YouTube channel. If you're posting shorts on YouTube, on your channel, you can have a pinned video that tells the story of your brand. And then you can have different categories on your channel. So you can really control what it looks like on your channel of what videos are shown, what videos are highlighted, what sections, what playlists. Don't just let it be a dump of everything you post and it just gets dumped in there and now a customer has to sift through it to find the good ones. Point them right to your best, highest converting videos, like the ones you want them to see, the products that are trending, customer reviews, like it should read like a book and convert and make them want to go to your website and buy.

6:03So that's it. This is a super short one, but it's, I think a big miss for a lot of brands. So right now go to your Instagram, your TikTok, your YouTube page, whatever, wherever you're active on social media and look at your profile, optimize your profile and think of it as your landing page. If you don't get that right, they're not going through to your product page. So that's it. This is a real, real short one, but I know it's, will make a huge impact if you get it right. And lastly, if you're enjoying these shorts, leave a positive review. I have been having so much fun doing them and I've been getting a ton of people messaging saying that they love the format.

6:39It's short, actionable, kind of like 1 % advice to improve 1 % daily. And if you're enjoying it, please leave a five-star review. We're really trying to grow our views. And if you want to be awesome, leave a comment with the review. In In iTunes, you can do that. In Spotify, you can't. But if you leave a comment, it will show on our website. We feature every single comment left and I read them. So it would mean a ton. Thanks so much. And we'll see you on the next Shopify 1 % short.