Stop Blasting. Start Automating. It's Time to Rethink Your Shopify Email Game

29:49No, no, no. And you know what happened after we started having those usability days. So basically engineering, like product and engineering teams attended those. But other departments, other teams start making their own days. And they only improved their way of work. So basically they took their, it's like HR, administration, marketing. They just take their process, do what you said. Yeah. And because all of us, like people, we get into routine and we get stuck in the routine. And sometimes you have to make a little decision that, okay, this is my conscious decision that next Friday, whatever happens, I will not.

30:31Okay, maybe if there is some kind of super, super extraordinary fire, I will react. Otherwise, I will not do the routine stuff. I clean my calendar. and to what you say, just because all of us, all business owners, all marketers, all managers, we always have more ideas than time and resources to implement. If it's an opposite, maybe you should quit your job, I would say, maybe find new challenges. But if it's not, so the backlog in your mind is always there. So just make a pause, dedicate time, and make improvements. And yeah, thematic, it really helps. Just set the feet. It really helps. Not, you know, because then you have 100 ideas.

31:18Sometimes it's very difficult to pick which one. But you think about the theme, narrow down to 10 ideas. You challenge, I score, let's say, them or whatever, other methodology to prioritize. Pick one that you can implement in one or two days. And, you know, it compound if you make it as a habit once per month. In 12 months, the change will be massive. we used to do them once a year and we saw so much value that we started doing them twice a year. Now we do them three times a year. And it's, it's funny that some companies, like I talked to friends that they work at like bigger or corporations and stuff.

31:55They're like, I could never convince my company to take three days off to let everyone do whatever they want to do. There's, that would be such a waste of time. And it's like, well, no, we see it as the opposite. It's not a waste. It's actually our most, one of the most valuable times of the year. So I think it boils down to this. We're all, we're all out there chopping down trees with an ax and we're, we're chopping and we're chopping and we're chopping and we're working so hard. And sometimes you got to take an hour and stop chopping and sharpen the ax. Exactly. And then you cut down trees twice as fast and we all have to do that.

32:32And maybe if there's one takeaway listeners get from this is you're chopping hard. You're working on your story. You're answering emails. You're packing boxes. You're answering phone calls. What can you do to take a day or two and sharpen the axe and improve some processes to speed things up? Maybe that's something with AI, like customer support for your marketing. Especially with AI. Yeah. Especially with AI. I can bet there is so much space for improvements. Yeah. Chopping, I have another analogy, which is exactly the same meaning, but, you know, turning the squared wheel, basically. And, yeah, it's very hard to turn the square wheel, but I have no time to stop and to make myself a circle wheel, you know.

33:16I love that analogy. That's great. I'm super busy, you know. I'm super busy, but just don't have the right tool to work efficiently. And it's better to stop, to pause, to do that. Yeah. So, completely agree with what you're saying. And here's one tip I'll give people. So everyone's at different levels of comfortableness with AI and some people are using it already in every process they do. Some people are just using it for kind of edge cases here and there. When we told our company that we're going to have this week-long hackathon on AI, a number of people said, well, I already use ChatGPT. I ask it questions all the time.

33:54I don't know what am I going to do, right? I said, well, ask AI. And so one person was one of our executive assistants and she does use chat GPT every day. And I said, we'll type into chat GPT, just say, I'm an executive assistant. This is the company I work for. This is my role. How could I leverage AI to better do my job, be more efficient? And it came out with a whole list of ideas of like, you can use AI to reprioritize calendars, to shuffle meetings based on priority rank, to create, you know, action items from meeting notes, assign it in Trello or whatever you use. And then we looked at it like, holy cow, there's a lot.

34:32So for those listening, if you ask AI what you can use AI for, I know that sounds very meta, but literally go to chat GPT and say, this is my store. This is my URL. This is what I sell. This is the market I'm in. These are the channels I'm selling in. I have ads on Instagram, Facebook. I sell through Amazon and Pinterest or whatever else. Like this is what I'm doing. How could I leverage AI to improve some of these processes? And it'll give you back seven to 10 great ideas. So you don't even have to, the beauty of AI is you don't even have to come up with the ideas. Let it do it all. And then take one of those ideas and then go back to it and say, this is a great idea.

35:11Can you give me a breakout of the tools I would use and the steps to take to implement this? And it'll create a plan for you. And so on top of that, to what you just said, you know, you can ask to analyze your competitors. What do they do right? Yes. And no doubt that they will, JGBT, Gemini, whatever tool to use, cloud. It will come with ideas. Yeah, ideas. Okay. And you will see maybe we don't do this, maybe we don't do that, et cetera. You should not take everything, but you can handpick. Use HI then to prioritize. Yeah. Matt, we could go on AI. My mind is going in a hundred different places right now.

35:52And I want to make sure we talk about email too, because I feel like we could definitely, even if people just listen and got that as a takeaway, I think that's huge. you know on the competitor front we sometimes say here's five competitors analyze their website based on this type of marketing principle principle and create copy that that counteracts and addresses their selling points to position us in a certain way we want to be positioned as premium we want to be positioned as cost effective we want to be positioned as and it comes up with that like the sky's the limit and ai comes to email as well so just like we launched a couple of weeks ago, et cetera, like AI segment builder, which is really great.

36:36We have like a subject line builder. We have preheader. We have the copyrights assistant widget within the email editor. Now we just launched, yeah, which is like a couple of weeks ago, maybe a segment builder, which probably is kind of the most powerful, what we currently have in the tool. And I love it because usually like marketers, we struggle a little bit with - Tell me what a segment is for those listening. For example, you know, segment of those customers who have email and phone number and bought in the past three months. So, I mean, you kind of for many years, you can build such segment, but it was, you know, and or all the logic that marketers have to come with, etc.

37:21Now you just, you know, write a prompt. You just write the prompt. filter me those who have not bought in the past six months, but spend at least 100 bucks. Oh, that's awesome. I actually haven't seen that. Is that live? Yeah, it's live. Yeah. Oh, okay. Because I've created a lot of segments, but I have them all pre-saved, like customers who've purchased more than once or haven't purchased in the last... Oh, you can create them in human language, just try to prompt, as I said, and it will come with the rules of course there's always with a yeah you have to review it challenge it sometimes it hallucinates yeah but yeah so this is yeah we did not communicate it very much yet it's still better but it's life yeah so you can go build it try it use it so you know it's coming to email as well and i have no doubts good old school email will be valid will be relevant and will be very effective in the coming five ten years but how we use email marketing how do we do email marketing the way will change for sure because we can get more and more assistance from AI.

38:24And this is how we think about like the AI directional phenomenon in general that, you know, we can help as a creator, we can help as a strategist, come up with insights, recommendations, et cetera, but still the marketer is the boss. He or she makes decisions, AI recommends, Omnisend recommends, Omnisend AI recommends, but you as a marketer make the final decision. You can improve everything, You can edit something. You can disagree and ask us to come with new suggestions or designs or copyright, etc. But this is kind of like, you know, the vision that we are going. Interesting. At the top of the show I mentioned, OmniSend can now talk to ChatGPT and Claude.

39:08And I want to tell you why that's even bigger than it sounds. So if you missed it, quick catch up. OmniSend is what I use for email and SMS on every Shopify store I work with. Plus for this show as well. And you can now connect your AI, Cloud Chat, GPT straight to your OmniSend account. Your data, your campaigns, your flows, everything. You open a chat and you ask, what should I focus on this week to make more money? And it will come back with real answers about your store, which flow is underperforming, which automation needs improvement, which customers are going quiet, what's missing, everything.

39:43My favorite part though, is AI segments. I used to build these by hand, clicking through filters forever. Now I just type something like customers who bought twice, but ignored my last campaign and it just builds it. And anything it writes already sounds exactly like your brand because it pulls from all your previous emails from your website, your logo, your color, your voice, everything. I've been doing this for 15 years and this is the closest I've ever felt to having a full-time marketer sitting right beside me. I have a link for you in the show notes that will give you 30 % off for your first three months, or you can just use code J30 when you sign up, J-A-Y-3-0.

40:18If you're ready to migrate from Klaviyo to OmniSend like thousands of others, they will do everything for you. You just show up and all your campaigns and automations from Klaviyo will be set up and running in OmniSend, ready to go. And usually at 35 % less what you were paying Klaviyo. You know, I want to go back to something you said earlier when you were trying to raise money 11 years ago. People said email. What? isn't that solved you know email's dead everything now is on social social media it seems like now email is more relevant than ever i every single day i'm seeing some influencer on social media or linkedin or whatever launching a newsletter everyone has a newsletter right like that's that's the sexy thing to do now is to have a newsletter and and become a i mean that's part of your personal brand like i have a i have a newsletter i i think Because this is how you own true relationship with customers.

41:16Otherwise, it's not you who owns the relationship. It's social media platforms. It's Amazon. So a lot of merchants sell both on their D2C stores as well as on Amazon or Walmart, etc. But this is the main difference. Once you have a relationship with customers, you can truly retain them. Otherwise, for platforms, you pay again and again to retain your customers. and it's very, basically, those platforms, they do not retain your customers. They reacquire them again and again. And acquisition is always way more expensive than retention. So that happens the same with like creator's economy, with influencers, just why email is so sexy.

41:57Because this is how you start building true relationship with customers and you're not dependent on algorithms. Because if like Instagram or Facebook, they change algorithms constantly and one day you're able to reach your audience and another day they ask you to pay money for doing this. Well, that happened. What happened? We all built our Facebook pages and got people like our Facebook page and then all of a sudden your posts were only showing to 1 % of people who followed your page and you had to pay to boost the posts to actually get them in front of audiences. And so the same thing could happen with any other platform right now.

42:35Like it feels like on, on TikTok and Instagram, like even YouTube, it feels like if you create a good viral post, you don't have to pay for it. The algorithm picks it up. But trust me, like that can very much happen that organic reach gets throttled and only paid reach reaches a certain amount. So email SMS are, you own it. It's so important. Exactly. Push notifications as well. We have those three channels, push notifications, really underrated. And then they work really well. And then like the metrics we see, like those who use the conversion rates are super high. Just the usage, the engagement is super high.

43:20Just the usage is very low. So that's probably kind of a thing like email. Email is great. It will remain. But once you augment email with other channels, like SMS, push notifications, we're considering maybe we had WhatsApp back in the days. We had the Messenger. We duplicated those channels. They were not effective enough back in the days. But now it seems like WhatsApp is coming back more and more. And we started hearing requests from our merchants, from our customers that they would like to have, especially kind of in some geographical areas, even kind of in the States, which is main market for us.

43:58It's becoming more and more popular, et cetera. So, yeah, so, you know, augmenting email with other channels really increases the efficiency of communication. Basically, kind of the main goal, the main target is to retain customers, to communicate with them, and again and again, to bring your message in front of their eyes. So more channels you combine on single workflows, on single campaigns, on single automations, the more effective your communication is. Yeah. When you look at brands today using email, SMS, push, what are some of the things that a lot of brands, even big brands that you look at that they're getting wrong, that you still look at them and like simple fundamental things maybe, but what are some things that is commonly got wrong?

44:47Yeah, yeah. So too few, I know, I know, too few automations. Because usually kind of even, even, even like established brands, they launch two, three automations. Those work really effectively. Abundant cart is the default, some post-purchase maybe, et cetera. But that's it. And they basically set this part and they forget it. And they run campaigns. They run campaigns. So campaigns are important, but you know, like last year, we generate automated messages, emails, SMS, push notifications. They generated around 40 % of revenue for our customers, of orders for our customers. And it contained only 2 % of the traffic we send out.

45:31Wow. So the relevancy of those automated messages for your customers, for the shoppers is just insane. So way fewer messages you are sending towards your customers, but they are way more relevant than the click rates, engagement rates, conversion rates are like way, way, way high in comparison to campaigns. So I want to get this clear for people. So a campaign is a one-off email blast that you send. You have a sale or a promotion, a spring sale or something. An automation is a series of emails based on the trigger base. but then it can be 10 emails that get automated and then depending also on what's done that go down different automation paths correct correct yeah so yeah so yeah so thanks for clarifying maybe just do no that's fine i know the term automations but just yeah to explain for everyone and where the distinction is so automation workflow is basically yes automation is it's like the trigger initiates.

46:34The campaign is being initiated by the marketer, by the person, and it's a blast. And the automation, automated campaign, automated email SMS is being initiated by the trigger, by the company. So basically we identify that Jay put some products into the shopping cart or just browse some products even prior to putting it into a cart and we identify this and that triggers a campaign. Okay, let's send the product reminder for Jay after 12 hours, 24 hours, two days, et cetera. If he reads, that's okay. Let's push, maybe make it more frequent. If he ignores, maybe let's send SMS. Maybe let's send other products that look alike or maybe fits together.

47:17And if you are in search of, let's pick some random refrigerator, for example. Maybe there's a wide variety of refrigerators that you could purchase, yes? So you can recommend other products as well. etc. And there could be like one message, which I always recommend put more messages on the same sequence, on the same workflow. Yeah, not a single reminder, but three reminders, five reminders. And there could be different workflows. So then getting back to your original question, like what is being underused? So usually merchants we set up, okay, there's an abundant cart automation workflow, maybe it was welcome automation workflow, but there's so many of them.

47:58Let's let's say for example back in stock you know all of those who sell online and you sometimes have situations that you're out of stock leave those products on your web page but instead of just you know sold out message put the widget it's in case of omnisand let's say it's all automated we'll put the widget and the product is sold out we collect email addresses we have a segment whenever the product is back in stock, which is named just basic as this, there's a trigger. We send emails immediately. And this is kind of like super efficient workflow because you basically invite those who showed that they're interested in this specific product, you invite them, come back and purchase because they have such a clear interest.

48:44Yeah. This other example is like all the post-purchase communication, which it does usually does not convert straight away, but it shows that you care about customers. So all you can convert it like collecting UGC content, collecting reviews, getting feedback. Are you happy? We just shipped it. Did you receive a parcel? Was it good? Are you happy with a product? Are you happy with a delivery service? If something is wrong, ideally it could be pushed to your support center. oh we saw that we're not satisfied with the product so what went wrong ENPS service etc so you know those are really really great opportunities to re-engage with your customers again and again and yeah so you know those customers who do it well they have 10 automations in place wow and I just want to get that stat right you said less than 2 % of the emails sent through OmniSend are an automation So like the majority of people are using OmniSend.

49:46They're just sending a campaign, Black Friday, Cyber Monday, Independence Day sale, whatever. They're just doing blasts. Yes. Only 2 % of the email sent are automation, but they make up 40 % of the revenue generated. Correct. What is the math? That's 20x. Correct. 20x revenue. you i mean if there's one takeaway for a listener is set up your freaking automations because that's insane yeah and not just one like not just i mean i actually am thinking right now of some of the stores that i work with we're guilty we have we have an abandoned cart email that goes out i think two but that's it there isn't anything else and i don't we're not triggering and we might be triggering sms but we're not triggering push so i got to go back and tune these up a bit here because that's...

50:37Exactly, exactly, Jay. This is a home for you, you know, because you leave money on the table. You leave money on the table, all those automations. And yeah, Abundant Card is the most popular. So all of those automations, you know, they add extra revenue and you just set up and forget, you know, the same as Abundant Card generates revenue. So it's very important to do that. So then how does segmentation tie into that? So automation, I get that. Now segmentation, you can obviously send campaigns to different segments and you can build automations with different messages based off segment as well too.

51:12Like I feel like that's a multiplier. So if you're doing automations and layering and segmentations, how do these work together? So for example, let's say automation. Yeah, the one you have, abundant cart. So you can put the segment on top of it and you can combine both of two. If the cart has been abandoned by the first time buyer, the offer is A. If the card is being abandoned by the repeated buyer, the offer is B. If the card is being abandoned by the best buyer, who knows it spends a lot with you already, maybe you can offer C. And maybe you can provide either a bigger discount or maybe no discount because you are pretty sure the one will still purchase just because you know that he or she is purchasing from you.

51:59And maybe the first time buyer, you can come with a more aggressive, let's say, discount offer. Do you have any thoughts on that? Is there any data that you know off the top of your head? If it's someone who's never bought from you before who abandons, should you offer them a steeper discount than someone who has? Or is there any data around that? I mean, it doesn't sound like, you know, good for your old customers, but usually that's what happens, you know. Right. It's a risk too because they might use a different email address and then they say, they find out, hey, how come I'm not getting...

52:33Because a lot of people do try to game the abandoned Cardino. Yeah, of course. But usually people, especially like they don't game that much. And this is kind of to what you say, we keep hearing it from our customers. But maybe I want to be more on the safe side. What if someone games my system? But usually just very, very few people who try to do that and let them game. I mean. 100%. 100%. So pride about themselves. Oh, I found a loophole. That's okay, but you still purchase from me. Meanwhile, they're giving away 10 % to everyone who signs up for their email, but they don't want to give a 10 % for an abandoned cart email because they say, oh, someone might just be gaming the abandoned cart, like adding it to the cart and then waiting an hour.

53:19Give them the 10 % because you're giving them the 10 % discount just for signing up to your newsletter. Mine as well, right? No, I agree 100%. People get too hung up on that. It's, yes, there will be a percentage. I don't know what it is. 10 % of people might game it. It depends on your margin. Who cares? Yeah. Yeah. It depends on your margin. It depends on what overall incentives. It could be just very straightforward. It's just discount. It could be like free shipping. It could be some additional values. And it depends on your business. Each each of business has their own incentives policy. And, you know, sometimes there are super like slim margins businesses.

53:55So you cannot be too aggressive with straightforward discounts, but maybe you can have some add-ons or bundles. Exactly. Reedus, I want to get into our quick fire around here because it's funny. I don't even think I got through half the questions I had for you, but that's okay. We talked about super valuable stuff and I'm just going to have to have you back on at some point because I feel like there's a lot more that we can get into with email marketing, using SMS together push. but I know we're close to time and you're on the other side of the globe and you've got a family to get to. So I don't want to take too much of your time but you're actually the first person we're doing this with.

54:36We've got four podcasts in the next two days and we're starting this. We're asking everyone these quick fire questions and it's going to be fun. We're going to then later turn them into videos where we have each person answering and we'll use them for other stuff but you're actually the first one. And so you're the guinea pig. So you can't possibly screw up. Perfect. Let's do it. Let's do it. Okay, read us. What is one book you'd recommend every e-commerce founder read? Every founder in general. Hard thing about hard things. Oh, I love that. Ben Horowitz. Yeah, so good. Ben Horowitz, yeah. The best book about business ever.

55:11Yeah. What's a recent automation flow you think every store should try? Back in stock. The one we touched. The one, yes. Super effective. What is a sacred cow in e-commerce you think merchants need to rethink or challenge? So I think it's just kind of to put more emphasis on retention. I still kind of feel that there is too much emphasis on acquiring. Acquisitions. Again and again and again. And we just, like we as a marketer, there's always too much resources or just reacquiring sometimes customers instead of we would retain them. Yeah, yeah. Agree 100%. It's interesting. I could talk about this.

55:49I agree with you. We see acquisition departments represent like 80 % of marketing budgets and retention only represent 10 % to 15%. But the effect on revenue is disproportionate to that. So it's a lot. Our eyes way, way, way, way high on. Yes. Yeah. What do you think separates a one-time buyer brand, brands that just get people that buy one and done, versus brands that create lifelong ongoing customers? What separates them? Quality. Just one word, quality. Quality of the products you sell, the service that surrounds the product, the experience, the quality of experience on your website, delivery, et cetera, et cetera.

56:30So I think that's the main distinction, quality. I like that. What's one underrated Shopify app you think more merchants should be using? Any of bold apps, I would say, probably. Any, any of those. Any bold, I love it. I'm not sure they are truly underrated, but everybody should be using, for sure. I appreciate that. Thank you. The second last question. If a merchant had only one hour per week to work on their business, where should they spend it? You know, posturing and like learning how to use AI tools to help run their business more efficiently and basically, you know, scale them up as persons.

57:06You know, that says a lot about you that you didn't say they should be working on email. You are an honest, caring person who's not self-promoting your product, I would have thought you would have said they should be spending an hour on their email automations. But you know what? That is a very, if you spent an hour a week working on AI, that would be good too. I have no doubts. AI would recommend you that you should do a lot of your email. Because you know what's going to happen? They're going to go and exactly. They're going to ask AI what they should do. And it's going to say they should work on automations.

57:35So last question. What's one e-commerce metric you think more brands should care about and obsess over, but they don't? funny enough but i still think that lifetime value is not always the metric that marketers or even owners are obsessed about yeah yeah love it all such great answers on all them read us first of all we're at the end of the show here but i just want to tell listeners that we have an offer with omni send so if anyone listening wants to try omni send which i honestly can't recommend it enough. I'm not even using it. In this conversation here, I realize I'm probably only using it to 30 % of its capacity, even less because I don't have all the automations.

58:19Well, I do have them set up, but not as much as I should. And it is for a lot of the stores I run the number one driver of revenue and it's free revenue. Like we look at what we spend on Facebook and Google ads every month versus what we spend on OmniSend and it's maybe one 1 ,000th the price. So it's so valuable. Redis has put together an offer for anyone to get 30 % off for three months, not just one month for three months. And the link for that is in the show notes and or you can just go to OmniSend and you can use the code J30, J-A-Y-3-0. I highly recommend it. And Redis, where do you like to send people to connect with you or to learn more about you and Omnisend?

59:06So our website, so Omnisend.com or you can ask Chad Gbt or Jim and I about Omnisend if you want to learn but they will still finally direct you to our website and personally myself, I mainly use LinkedIn. LinkedIn. It's my primary social media network, social network, social media channel. Yeah, so invite us to connect there with the stories on LinkedIn. Are you okay if I put your LinkedIn profile in the comments for people to connect? Okay, I will. Thanks, Jay. Reedus, thank you so much. This has been a ton of fun. I learned stuff. I know our listeners did too. I really appreciate the time. Thanks for inviting.

59:46What an absolutely fantastic episode. Now, as you know, at the end of every episode, I like to give a 1 % win tip to help you grow your Shopify business at least 1%. Because, well, if this is your first time listening to this show, if you grow something 1 % every day for a year, at the end of a year, you'll have grown it 3 ,700 % because 1 % compounded over a year grows 37x. It's insane, but that's the math. That's how it works. So the goal is to improve your store 1 % a day with these tips. So today's tip, of course, is going to be about email because that was what the show was about. And you heard the stat in the show that 2 % of all emails sent through OmniSend drive over 40 % of all revenue driven by OmniSend.

1:00:36And that 2 % is automations. So the 1 % win today is improve your automations. I mean, if you don't have automations, add them. Of course, a very simple one to do is a post-purchase automation or a welcome flow automation. But the tip I'm gonna give today is add three or four emails to your post-purchase automation. And the reason I say your post-purchase is the number one opened email on the internet is an order confirmation email. It's crazy, but it's true. But yet most brands just have a very vanilla order confirmation email. It's just the default one that Shopify sends. Maybe they styled it a little bit.

1:01:14But of course, that's missing a huge opportunity if you don't add details about your company and potentially offers or information or building trust or building authority in the space that you're in. And so there's been studies done that when someone places an order, the second they click checkout, like to complete an order, there's, it's like kind of the peak excitement of the whole buying journey. There's endorphins released, there's a dopamine hit right at that exact moment. But what happens is usually that's it. There's an order confirmation page, an order confirmation email goes out and that's it.

1:01:49you could probably send three emails within the next hour or two and that customer is not going to get upset. You could send an email right the second they place that order. You could probably send another email 30 minutes later, another email an hour later. Like that's when they're excited. So send them an email telling them how about your company and how your products are made and how you ethically source the material and give them information about what to expect if they ordered some type of health thing or some product that's going to improve their life in some way. Continue to educate them on it.

1:02:25Yes, they just purchased it on your site and you'd think they would know it, but you have to continually educate customers on the value of your products. I mean, go and subscribe to like Athletic Greens and you'll see that you're always educated on the importance of all the vitamins and nutrients that come from other greens. Like they know that as soon as you stop that that's not the front of mind is when you don't perceive the value in the product and when you might cancel or you might not order again or you might not refer a friend. So add like three or four emails to your post-purchase automation flow and I would recommend three in the first day.

1:03:05Sounds crazy but A, you're grooming those customers to expect emails so you're actually going to get less unsubscribes. If you just email one order confirmation email when it goes out and then another one two weeks later, you're going to get unsubscribes. You're going to get spam abuse reports. But if you place an order and you email them the first hour, like right away, half hour, hour, you're warming them up to how you like to communicate. You're a communicator. So go ahead and just add three emails to your post-purchase automation, ideally a couple within the first hour, and that's your 1 % win.

1:03:41And if you want to take it one step further to make this one a 2%, segment your automation. So with OmniSend, you can send different emails to first-time buyers versus someone who's purchased in the past. And you can, if they've purchased in the past, make them feel like VIPs, make them feel special. Put something in your email and saying, oh my goodness, we know this is not your first order and you've ordered before. Thank you so much. In fact, we wanted to give you a little something and maybe a link to an ebook or join our community. You can segment, depending who's buying, different automations.

1:04:17That's one of the beauties of OmniSend and why I love it so much and why I personally chose them to be a sponsor of this show is how powerful you can make these automations. So that's it. I've talked long enough about this, but go out, add some automations, segment them as the bonus tip, and you will improve at least 1%. Thanks, everyone, for listening. If you're enjoying this show, you're getting anything out of it, I would love a five-star review in Apple Podcasts or Spotify or wherever you listen. We're really trying to help stores grow their business and reviews help this show get recognized.

1:04:50And it's just good for everyone. It's good karma for you too, I think, I believe. Give us a review. You'll probably get a Google review on your store. I'm guessing. Who knows? I mean, if you believe in karma. Anyways, thanks so much, everyone. We'll see you on the next episode.