Why Aren't You Doing Live Shopping on Shopify Yet?

26:22The second thing is email. Email is extremely important. You already have a loyal audience. You got to promote the event in your email. I would, if it's a big event, do a dedicated email. If it's not that big, just have it part of your emails. Like we're live every single Friday, you know, get the best discounts on, you know, every Friday. Then you have SMS. Go ahead. I was going to say, can you do giveaways and stuff too like i would say i would send an email saying we're doing a live stream we're going to be featuring some new products we're going to be giving away five or i don't know exactly like that of course you can't yeah of course you can't of course you can't uh we actually collect the email addresses and the information for everyone that joins the chat the live chat so as soon as they join the live chat i mean it's also for safety reasons even though we have an ai that moderates the chat and it removes any profanity it even has auto replies as a chat bot we still want to collect that information from people that are super engaged with your live stream because that's a really loyal customer base that you have over there.

27:23And you want to stay close to that customer base and continue to sell to that customer base. So email and SMS are very crucial. We even have email and SMS RSVPs built in to VideoWines that we send on your behalf. and you can programmatically change the variables that get sent out. Then you can also change the duration before the show, after the show. So preparing is mostly on your sales channels, which is email, SMS, and on your marketing channels, email, SMS, and then social media. As long as people know about it, I would highly recommend having RZP activated on the live stream page and also having on your homepage the fact that you're going live, like a section.

28:06We are live on this period, RSVP here to not miss out on the giveaway or on the special discounts. And that's part of the preparation. And then obviously the live show happens. And another important part that I'm going to get into, which is as important as the live stream. So I believe preparation is more important than as important as the live stream is how you continue to sell after the show is done. So what another big thing is live streams continue to sell even after they're done. A live show will have maybe one, two hours, three hours, depending on the brand and on the purpose of the show.

28:41But what we've noticed is that a big chunk of revenue will come after the show is done. And some of the smartest brands in the space that are clients that are going live and that leverage live shopping to its fullest potential, like they're pushing our platform, the limits, they sell more after the live show is done from the live show than during the live show. and I'm going to share some of the techniques that they use and how they leverage our platform and how they leverage marketing tactics to bring people back and have them purchase. So yeah, let's hear it. Is that through replays or is that through email drip campaigns going on after?

29:17It is a combination. It is a combination of multiple tactics. So number one, what I mentioned when you're preparing for the show, you have RSVP on. People leave their information. Yes, we want to be notified when you're going live. You're collecting all that data. And then you're starting to collect the data from people that are already inside the live and they're commenting and they're engaged in the chat. And then you got people from Instagram that have purchased and so forth. So you're starting to collect a big pool of audience and you got a lot of information. We actually keep all of that information in a dedicated part in our platform called audience.

29:54And you can even segment it and you can start syncing that with Klaviyo Flows. So what brands do is, yes, we do keep the recordings. So they keep the recordings on the page. And then for the next five days, usually a week or a week, about a week or so, they start doing a drip campaign with email and with SMS. Hey, you know, in case you missed our live show, the discount is still available. And they put some urgency. We still have the discount available for the next 24 hours or for the next 48 hours. And maybe they do a series of two emails where they follow up and they just get people to come back to watch the live show.

30:30and that's been working like the charm. I would say that for certain brands that have high AOV and I'm actually going to, I have one example of a brand that has a really high AOV. I can't mention their name, but this was the brand that surprised video eyes. This surprised our entire company. This brand had the highest revenue from live shopping that we've ever seen. And yes, in five weeks, they've made over$1 million from live shopping in just five weeks. What's the AOV of their product? Like, what's the range? That is the thing. They have very high AOV. So very, very high AOV. And this was the product where we even thought we had an internal bug.

31:09Because during the live show, yes, there was revenue. But it wasn't, I would say, it wasn't even like 20 % of like that milli. It was like 200 something thousand. But people were purchasing after. Why? Because the live shows were very short. They were in at one hour. The product was super high AOV. and then we started thinking, it's like, I don't think there's a bug in the app. People don't just impulse buy these high AOV products, but they do come back. And when we started looking at the data when purchases happen and we tracked everyone that joined the live stream, we tracked everyone from Instagram, we tracked everyone from the site.

31:44We noticed that the same people started opening up those radio emails and the same people came back and then they purchased the products or they left products in the cart and they completed the purchases in the next seven days. So we even have this as part of our analytics where you can see the transactions that are happening during live. And then all of the other transactions that are happening from the same people that joined the live stream that you're retargeting after the stream was done. And the recording, I think this brand had about 3000 hours of watch time during live, but then they had an additional 600 for recording.

32:18So they came back and people still watched the cut. Yes, it's pretty, it's really, really high. and we are starting to see this as a pattern where sure people will join the live but a lot of people are going to just purchase after it's done. They're going to come back because maybe they're not going to watch the full live. They're going to be engaged for a portion of it and maybe they don't have time right now or if it's a high AOV like this brand, they're not going to make the decision on the spot. It's not an impulse buy to drop a thousand, two thousand dollars for a product. It's going to be like, let me think about it for a second but then they're going to end up purchasing it and coming back.

32:51Let me see the live stream again where they presented the product. And yes, they're going to complete the purchase. So this has been a very successful tactic. It kind of makes sense to me that a higher priced item would see a bigger increase in success from just a regular product page. Like I imagine a$9 item on a product page might see X conversion and you maybe see a little bit of a bump on a live stream. but everything large, like if I'm buying a$800 camera or a$3 ,000 drone or something like seeing someone with it, holding it, touching it, turning it on. I always go and watch a YouTube video on it.

33:31Always. Like I'll never buy like a expensive electronic device without watching three reviews and someone, and then I make the purchase. So this kind of is like baking that all into one experience. You're seeing them holding it, they're reviewing it, they're talking about it, They're turning it on and the buy button is right there. So like I kind of get why a higher price item would see a bigger jump in increase from the product page. The only difference is that this brand was an apparel brand. It wasn't even electronics. Oh, interesting. So they're apparel, but they have very crazy expensive apparel.

34:08Yeah, yeah. And very high AOV on it. Yeah. And the production was very, very, I would say cheap. Just two people, two women in front of the camera on this iPhone stand that's very thin. And they were in a warehouse and they just had a clothing rack behind them. That's it. Insane numbers. Let's talk about the production a bit. What have you seen that works? Is it just unboxing and talking about a product and going through the features? Is it bringing a customer on? I know you can send a link to someone and they can join. So you could, as a brand, you don't even have to have them in your studio, right?

34:49You can send a link to if you've got a raving fan customer and you say, hey, would you like to actually be on a live stream? Maybe you could bring a different customer in every 10 minutes or something. I don't know. Like what have you seen that works? So the feature that you're mentioning is called multi-host, where you can have a webinar type of an event where you can have multiple people simultaneously join the live stream and be in front of the camera. Almost like what we're doing over here with the podcast or like a Google Meet where you have multiple participants that are part of the live stream.

35:22But it's still in the vertical feed. Yes, we've developed some smart layouts where we can even highlight a speaker where it automatically highlights the one, the person who's talking, or you have different layouts of thumbnails and a main one showing up. That's the primary speaker. So yes, it'll still try to show all of the participants. Right now we have a maximum of six just because it's not a conference, it's not a tool for conferences. Yeah, for sure. It's still dedicated for live shopping. But what we've seen work for this feature is particularly more educational live streams where beauty brands would invite different doctors or different specialists to talk about different skin conditions or just consultancy type of educational content.

36:07so they wouldn't necessarily create these live streams to sell but they would set they would create these live streams mostly to engage with their existing audience obviously there was a product over there that you could buy because they were talking about it and while they were talking it's like oh we have this product at 40 and they were like over there highlighted but they use this multi-host functionality to bring in guests to bring in brand ambassadors we've seen this with a fitness app where they brought in a celebrity on on the stream it was a celebrity athlete and we i can't say these names yet because i'm not allowed to but even though it's publicly we we can't talk a lot about it but these are some of the techniques of how they use that multi-host capability just to bring in guests and it's mostly for educational type of content to me i that i mean a that makes my mind just went to i was listening to um a diary of the ceo podcast with steven bartlett the other day and they had a brain doctor on and he was talking about all the different things that help your brain for sleep, for alertness, for different things.

37:11And he was talking about some of it was just things like garlic that you could buy in a store, but some of it was actual, these like supplements and different things. And I went to Google and I Googled and wanted to like buy a certain thing, but it would actually be awesome if I could see that I could see an implication for this, for certain podcasts that are focused, like it wouldn't work on this one because we're not selling a physical product or anything. But there's definitely a use cases and I could see the impulse is right when I was watching it that I wanted to buy it. So like it makes sense.

37:42I think it would be killer to have customers on because like I mean I know the effect of UGC like user generated content. When a customer submits a video of them talking about it and like I mentioned this before on the last time we were on like we use VideoWise. My brother has a Shopify store and it's all user generated. We actually did a test on his Facebook ads. We put all the UGC videos and then we put a bunch that an agency made and his CAC is about five times higher. So that's worse on the videos and the ads that this agency he found made versus just the iPhone videos of a customer holding up talking about his product.

38:23So now if you could blend that in with live video, bring these customers in to talk about like, Like if, and I know there's a bit of a risk there because some customers are not maybe good on camera, but like you just give like a three to five minute segment, you line them up. Like this would be killer over the holidays. Like, would that be too complicated to do it? At the top of the show, I mentioned OmniSend can now talk to ChatGPT and Claude. And I want to tell you why that's even bigger than it sounds. So if you missed it, quick catch up. OmniSend is what I use for email and SMS on every Shopify store I work with, plus for this show as well.

39:00and you can now connect your AI, Cloud Chat GPT straight to your OmniSend account. Your data, your campaigns, your flows, everything. You open a chat and you ask, what should I focus on this week to make more money? And it will come back with real answers about your store, which flow is underperforming, which automation needs improvement, which customers are going quiet, what's missing, everything. My favorite part though is AI segments. I used to build these by hand, clicking through filters forever. Now I just type something like customers who bought twice, but ignored my last campaign and it just builds it.

39:36And anything it writes already sounds exactly like your brand because it pulls from all your previous emails from your website, your logo, your color, your voice, everything. I've been doing this for 15 years and this is the closest I've ever felt to having a full-time marketer sitting right beside me. I have a link for you in the show notes that will give you 30 % off for your first three months, or you can just use code J30 when you sign up, J-A-Y-3-0. If you're ready to migrate from Klaviyo to OmniSend like thousands of others, they will do everything for you. You just show up and all your campaigns and automations from Klaviyo will be set up and running in OmniSend, ready to go.

40:11And usually at 35 % less what you were paying Klaviyo.

40:18Would that be too complicated to do? It would not. It's very easy for us to send an invitation to somebody to join. they would just get we would just get an email and you just send an invitation over somebody's email and they just join from that email they don't need to install any software or anything they're joining the waiting room can you control when they okay there's a waiting room yes we have a waiting room system and you can see even their camera and you can talk to them it's like hey camera's not good maybe change it and then join so we do have that so here's my big idea I could find six customers maybe actually I would find 12 customers that are awesome customers they've left five star reviews I'd filter by reviews like go by long, just, you know, find raving customers, reach out to them, ask if they want to be on a live.

40:59I'm going to give them a a hundred dollar credit or something to thank them. Um, I send them all the link. I tell them each to join at one, one Oh five, one 10, one 15. I have someone managing coming in for five minutes. I talked to them about what they like about the product. Why did you buy it? It could be like some skin lotion. They talk about how it's impacted that my eyes are puffy right now. Cause I had an allergic reaction. I could talk about how it's helped my eyes. I think that would be killer. You need two people to moderate the waiting room, but has anyone tried that? No, I've never heard of anyone trying yet.

41:34I think this would be a premiere if anyone would do it. But I can tell you that different brands of different sizes use different strategies. So when you're a small brand, the founder might go live or like they're going to, they really want to engage with the audience and they're trying to get more followers and they're trying to get attention. so they're going to have more time. As brands get bigger, they might just do select events like a product drop or a special live with a trivia for a launch, for a product launch. So they might just do it for special occasions or they might just go full educational, more for customer retention where they want to stay engaged with the audience.

42:16But let me shoot an idea over to you, something that's actually more killer that we've seen somebody do, which is a lot of brands have ambassador programs and they're working with big influencers. And a lot of the times these influencers have more followers than you have as a brand. So what we've seen some brands do is they actually have the influencer go live from their account and we can actually connect the live stream to the influencer's account. Okay. Yeah, so we connect the live stream to the influencer account. the influencer starts selling and then he gets a percentage of an affiliate commission out of all of the live sales oh and we've seen one brand do this with what it doesn't people so you push to multiple profiles at once yes you can create multiple live streams and they would be the ones live streaming and this was an insane workflow now we're trying to simplify the ux we actually had to create a dozen different shows in our app rather than one show so we had to create like different shows, each with its own host and with its own streaming keys from Instagram.

43:23But I believe that leveraging your big ambassadors and your big influencers to go live and sell your product live, I think that's killer. Simply because you're touching on social proof. It's not you selling, it's somebody else selling your product for you. They can have a small disclaimer and they're saying, yes, we're brand ambassadors or this is an affiliate sale, but they're leveraging their own Instagram. And they have that social proof. They're not selling on your behalf. And they're very incentivized to sell because they know they're going to get a great cut. And you're able to reach a broader audience, not from like one Instagram post or two, but they're actually going live.

44:04And when an influencer goes live, you know that they're going to appear on the top of the screen in that Instagram bubble section. that's huge and if you could bring any of them into the live stream too if they're open to it it would just be icing on the cake like 100 that is killer it's funny i'm uh definitely not an influencer like some of these ones but we did recently hit 50 000 uh youtube subscribers so thank you to all our listeners who who are subscribed but now something interesting has started happening is I've started getting people reaching out, asking to post their video on my YouTube channel.

44:45And they'll say, we'll pay you a thousand dollars to post this video or pay you 500 to post this video. And I haven't accepted any of the offers, but it's, it is the value is your followers. And when you have millions of followers or even hundreds of thousands or tens of thousands, it doesn't even have to be that many. And if, and if you can work out a, they get 10 % of sales or 20 % of sales, like that's a win-win. I mean, Jay, think about, sorry to interrupt you, but just think about, think about all of these celebrity brands. What if one celebrity goes live and starts selling? Like they don't even have to sell.

45:16They just have to talk about the product. People will just buy it. Yeah. I don't know. Think about a Kardashian. Think about, you know, these like, we're talking like these big, big giants on social. It would be huge. Like during that live event, they would just sell like crazy. Like those products would just drop, especially if there's a special offer behind them, I think they would make so much money just from one live. I don't know, 30, maybe even like 30 minutes. And then if you can put those recordings on the website as well, so that the website visitors continue to purchase and continue to watch that content.

45:45Yeah, the ROI and the incremental revenue is significant. And I think that's what made me a believer in live shopping after we started building it. Like, it's nothing. I don't know if it's the next big thing. I can't answer to that question. But one thing that I know for sure is that this is an undeniable sales channel. Like it absolutely works. And if you want to make the most out of it, you're going to leverage your influencers, your brand ambassadors, which already have relationships. Like you're already working with them. You're already doing that. And I believe that it's one of those channels that cannot be missed.

46:16For any brand that's trying to add revenue to their pipeline, like this is it. This is a channel where all you need is one or two people and go live at least once a week or every now and then if you have special product drops and you would see a lot of revenue added yeah do you see consistency being important like do you see brands every tuesday at 9 p.m go live that kind of a thing yes we have that yes we have that we have that a lot of apparel brands do that especially like fast fashion apparel brands like they always have new collections and they're and they're dropping it and they just have models trying it on and presenting like the dress the shirts the skirts like this is a new collection every single week or every few weeks they have like these specials new collection the summer special now we have the fall collection and yes we do see that on a regular basis and we also see the educational sessions on a regular basis where every week they're going to have some sort of a guest and they discuss about a particular topic that is interesting for their audience it makes sense and then the replays what's the best practice there so obviously if you just went live you want to have the replay available probably not forever for like or do you see people having like a library of all the replays or just the recent what does that what does that look like with us you can keep all the replays and on that live live streaming page that you can generate with video eyes on your site you can display all of your replays in a categorized way or you can just choose which ones you want to show and it'll just generate a gallery so that anyone can watch the replays.

47:50But I think that the best part of the replay is the fact that we can generate short-form video out of it. And then you can leverage that short-form video and repurpose it as shoppable videos or repurpose it into ads. Because we know the exact timestamp when a product is being presented in a show because it's highlighted. The product is actually highlighted. So we know that the timestamp and we can generate, I don't know, maybe a hundred videos if it's a hundred products that are being shown in a live stream. And all of a sudden you've got videos for all of your product pages with an actual person wearing the actual product.

48:22And one thing that we know from our A-B test is if you're going to use video in the first or second position on your PDP in the product gallery, just product presentation videos, we always see a conversion rate increase just because you're putting video instead of a static image. First or second position. You can also use these videos as autoplay video presentations on your collection pages. And we've seen higher click-through rates on the collection page. and you can use them as social proof as well because it's here's how the product looks here's it on a real person so repurposing the content from the recording i think adds a lot of value to to the brand can you do that all in video wise or do you slice it and dice it in in another tool we can do it you can you can pick your spots and then obviously then push that into the video wise like carousels in our library yes but then also creative library yeah we have a creative library and you can just say and then from the videos in the library yes and it's going to push it in a folder and you can download from there right you could use them as like instagram ads and whatever else yeah yeah amazing of course i always think like when you create one piece of content how much more can you get out of it like this one blog post will turn into seven or eight reels a video a blog post sorry this podcast that's why but um you know like that's the whole thing you take one how many times can you slice the apple right so that i love that i guess the only the only nuance would be is if you mention specific coupon codes or offers in there and if they're time sensitive you wouldn't want them to show forever so like you'd maybe want to think about that as you plan your content if it's evergreen or if it's time sensitive exactly the evergreen ones can stay there forever.

50:07Yeah, I see brands rarely mention the actual coupon code during the live stream simply because we have a sticky banner, like a rolling text type of banner that shows you where you can put a coupon code that's sticky during the live stream. So that always stays on as part of the interface. But indeed, if they want evergreen content, they would have to be careful, you know, how they talk about the product. Is it just for now for live stream or are we going to repurpose this content? Yeah, and then if you're doing an about a specific product, letting it live on that product page forever would probably be a good idea too.

50:39Because if it's an in-depth, someone's looking at, if I'm looking at that drone, I want to buy, I can see a live stream from last week rather than leaving the site and going to YouTube or maybe not coming back, right? I mean, one of the things that we've added this quarter is we heavily invested in AI throughout our platform. And one really cool AI feature is just changing the voice, changing the words actually that you're saying. So we can actually edit videos and we can, we have a text transcript and you can just add that text transcript with different words and it's going to change it. It's going to change.

51:10Yeah. So it's pretty cool. AI is amazing what it's capable of doing today and it's getting just better and better. Yeah, it's mind blowing. You won't even need real people in those lives soon, Claudio. We've actually seen experiments with AI generated live streams, streamers. So they had like AI generated avatars that would behave and talk somewhat in real time. Oh, I believe it. I know. I still believe in authenticity in the world of AI that's upcoming. I believe authenticity will win. So we're going to see a big flooding of AI avatars and almost near indistinguishable characters that are going to appear online.

51:50but then authenticity is going to become just more valuable because all the small guys and everyone that doesn't have any funding they're going to start using ai and ai is going to start looking like oh this is a cheap option because the authentic option is actually going to be a lot more expensive so buying a celebrity working with with an ambassador having somebody talk you know for you that's going to be that's very authentic and it's just going to be more expensive than AI generated content that everyone else will have. Can you load in a pre-recorded video and have it feed as live or does it literally have to be live?

52:27Yes, you can. So, man, there's so much functionality depth in our platform that I forgot about this one. Yes, you can. You can pre-record video. And this has been even a high engaging tactic. Look, Jay, you have a YouTube channel, right? One thing that we've seen, brands that are big on YouTube and already have existing YouTube channels, and I highly recommend that you try this yourself, you can load your podcast, like reload all of these episodes and just go live with one of them every day. Just make them go live. Rather than just uploading the video. Yes. So you still upload it, but you also take the podcast and load it and make it go live.

53:05Every day you can also schedule it in our platform. You can just like schedule all of these events ahead of time. It bumps up in the feed then, right? That's it. You can do it on LinkedIn. You can do it everywhere. Because every time you're live, all these social media platforms, they bump all this content that's live all the way to the top. So whenever, like this podcast, for example, if you're going to put it on LinkedIn, you can just put it as a recording to go live and you can have an episode every week go live, almost like two times a week because LinkedIn is going to bump it up. Some people have seen the episode, some don't.

53:37But what's more important in this world where we're all fighting for attention is that your name and the name of the show is always going to be there when I'm going to open LinkedIn. I'm just going to see, okay, Shopify 1 % is live. Is this a recording or is it really live? I don't know. I'm going to click on it. So I will definitely engage with that content just to see what's it about. Will I be able to tell if it's a recording? Probably not. Only unless you want to specify replay. I have a replay badge on top of it on the video production if you want that. But the fact that you're being bumped at the top is super valuable because you're staying top of mind to your audience.

54:11They're going to see you every time they open that app and they're going to engage with that content. A like, a bit of viewing. They're just going to see your face over and over again. And I believe that for brands as well as for SaaS, staying top of mind for your audience is extremely important because they might not be ready to buy now, but they will be ready to buy soon. And when they are, you're going to be on top of their mind and they're going to consider you. Great, Kado. Now I can't publish this episode because everyone's going to know this trick. They're going to hack it. And then everyone's going to be live.

54:41No, I, that is such a, that's such a killer trick that I think people could definitely take advantage right now because you're right. Like every time I log into Instagram, if someone's live, it's at the top YouTube. If someone lives, it's at the top. So I love it. Okay. Now all of this. So someone wants to get into live streaming, like be real here. What is the actually, they just need an iPhone and a$49 license to videoize and they can be live. Is that it? That is our cheapest plan. It's for the long tail of Shopify for the smallest brands to get started. Like 49 just gives you a taste of how it is.

55:19Then our subscription bumps from like$299 all the way, you know,$599,$799. Our pricing is based on minutes streamed. So we take no commissions out of your sales. We don't care how many sales you do. The more, the better for you. You can have as many concurrent viewers as you want. We just track the minute streamed, which is also our exact cost of production. So it's just aligned with our cost of operation just to maintain fair pricing. But if you want to go live, you have two free live shows on the house. Just book a meeting directly on videois.com and just mention during the meeting that you heard about this offer during the Shopify 1 % podcast.

55:58I'll make sure to include that in the show notes as well too. That's very generous. thank you yeah i think it's something that you know what everyone should experiment with it even if you're camera shy and to be honest i i go on i watch a lot of live streams i pop onto whatnot all the time and watch and these it's people in their basement they're on their kitchen table they're showing their products they're in their office their room where they're packing orders opening up boxes showing what's in this month's shipment or different things like that And like, that's what sells. You're right. It is authenticity.

56:28It's not polished, highly edited, great lighting. That almost is almost worse, to be honest, like because it comes across as like too polished and salesy versus just you, the founder showing it. So I really wanted to get Cloudy on here because when we chatted a month ago, I got so excited and I just knew our listeners can try this and they can take advantage of it. So this has been super helpful. Cloudy, we're just video wise dot com. And yes, and hit up the contact on there. Mention Shopify 1 % and they'll set you up for your first two live streams free. Absolutely. Thank you so much for having me again, Jay.

57:11I really appreciate it. Thank you. I know you're on vacation with the family, so I'll let you get back. This has been awesome, Claudio. Thank you so much. Absolutely, Jake. Thank you. What an absolutely fantastic episode. Honestly, I hope everyone listening tries live shopping. Like, just try it. You have nothing to lose, only something to gain. It's blowing up like crazy. It's already mainstream in Asia. Now it's starting to become mainstream here. You need to get in early. need to start learning how to do it and video wise is probably the best tool for it give it a shot so now at the end of every episode i like to share a one percent win a tip that helps you grow your shopify business by at least one percent listeners will know this if you improve something one percent a day at the end of the year it's 3 700 better because that's what one percent a day growth compounds too at the end of the year.

58:06So we've been focusing a lot on AI. Actually, there was a stat I saw the other day that by the end of 2026, they're predicting that 20 % of all e-commerce sales will be completed or directly influenced by an AI agent. I actually think it's going to be higher than that. This means customers are not going to be searching like they do today. they'll be asking. They'll just be asking chat GPT for a solution to their problem, not searching for a product. We've been talking a lot about how to get your products recommended by chat GPT because it's scary right now for a lot of brands, but it's also a huge opportunity.

58:44This is like going back to 2004 when you could buy AdWords for a penny, a penny a click. And right now there's a huge opportunity where you can get ahead of this and you can win big. So So here's the thing. When someone asks chat GPT for some, for a product, they're looking to solve a problem. And one of the biggest ways chat GPT decides if a product can solve that problem is it scans reviews. If you sell a purse bag, I think I used this example in another episode, and you're looking for one that fits in the overhead bin on an airplane. you might not have that information in your product page, which you should have it in there.

59:23You should have a whole, what it fits in and like interesting things like that, but it'll often scan the reviews. Now here's the problem with the way people write reviews. They write great product, love it, super happy customer services. Great arrived on time, a plus plus plus. It's awesome that they're five-star reviews, but none of those are going to help chat GPT understand the solutions that your product solves. So I think review apps are going to start eventually doing this by default, but right now they're not. But here's the tip for today. When you're asking for the review, ask them to say what the product solved.

59:58Like, why did you buy this product? What made you choose it? What problem did this solve for you? Why did you decide it over another one? so you can get them to say things that actually chat GPT might use to understand the product better and recommend it. So instead of just saying, tell us if you love the product, tell them how much you loved it. Just say, if you love this product, we love a five-star review. Please tell us what problem did it solve for you? Why did you choose to buy it? And who would you recommend it for? Something like that. You can try to put all this information in your product pages.

1:00:32Like you can list every problem that your product solves, but you're never going to think of all of them. The best source for this is actually going to be in your reviews, but you have to prompt customers to write the review in a way that will be beneficial to AI agents when they're searching it. So you maybe you could break it out. Like ideally, if your review app can ask three questions, like what problem did this solve for you? Why did you choose it? And who would you recommend this for? things along those lines are going to be much more beneficial than just tell us how much you love the product.

1:01:06So that's your 1 % win for today. I promise you, if you get good constructive reviews like that, it will drastically help you get recommended more times in AI. Now, if you're going to use that tip and you think that might help you say thank you by leaving a five-star review for us in Apple and Spotify or wherever you listen. We are trying to keep this podcast free forever. And the best thing you can do to thank us instead of paying us, of course, is by leaving a five star review. And if you leave a comment, which is great, because just like those reviews are helpful for you, how ironic is that speaking of reviews, can you write something in the review?

1:01:50Why you like this podcast? How has it helped you? Because just like descriptive reviews are going to help you descriptive reviews will help this podcast get recommended when someone says, what's a great podcast to help me grow my Shopify store. So if you could write something in the review, that would be great because then that'll help us get recommended just like you want to get recommended. We all help each other. Okay. What a great episode. Thanks everyone for staying here till the end and I will see you on the next episode.