From Anti-Aging to Longevity Thinking with Amitay and Anastasia of Young Goose Skincare

25:20Later on, that tissue moves less well. It's going to create more wrinkles, more laxity. You're going to be harder to operate on if you're going to want to do surgery. But also for people that do want to, like I was just leading up to get a plastic surgery or do some of the treatments, experiment, any of those invasive procedures, as we said in the beginning of the podcast is a stimulus right so banking like stay having savings account of of their recovery molecules molecules that can support recovery stimulate recovery is a smart way like it's a balance okay if you want to try something invasive make sure you have your recovery in place yeah you can recover from it yeah i mean i think this is an

26:04Ekta Yadav:interesting interesting topic because i've seen it approached in multiple ways and i mean my two sense, I just want to add also, what I've noticed is that we're not talking also about the idea that your body is in constant movement, right? So cells are constantly working on regenerating things. You know, they're constantly working on reducing and, you know, just working with the molecules, right, to make sure they're optimized for use inside of the cell. Now, one of the biggest, I think, arguments, and I don't see a lot of NAD, you know, brands that are using NAD make this, is that it's not about just, like Anastasia, as you brilliantly pointed out, it's not about just repleting.

26:40Ekta Yadav:It's also about providing a feedback to yourselves. Because when they decline, physiologically, what that means is that they are losing the ability to keep up with damage, but that also means that their feedback loops are now slowed down. So that feedback signaling is something that we need to understand. And we need to understand what is the balance between giving it the signal in the right amount so that it allows for the feedback loops to stay operational, but then also optimizes them to back to that state that we want them, right? Because that's what longevity is. You're kind of rewinding the clock to an optimized functional state.

27:14Ekta Yadav:And so I think that's where it becomes very interesting to me when I look at it as a scientist, because I'm like, there's a lot of potential here when you start to understand physiological feedback loops, you know? And so I think a lot of the times the marketing focuses on, yeah we want to replete you're right we want to replete but at the same time we want to give your body what it normally has so that it can continue doing what it does beautifully by itself you know and so i think that's where i mean i get very excited about longevity i won't lie i get very excited about the category because i think it has immense potential not only from like obviously the use of you know topical products and whatnot but also from what it's feeding to research i mean And as scientists, we're learning from this space, you know, constantly.

27:58Ekta Yadav:Like, I know I have many colleagues in the lab, in wet lab. They have nothing to do with skin care. They have nothing to do with any of these categories. Longevity is kind of flourishing in. But what they do say is, I like what that, you know, what that brand did. I like what they're spotlighting. I'm going to go and look into that in my own research. Yeah. You know? It's a beautiful thing to watch. Yeah. I love that. And I think, you know, everything that you're saying is very, you know, is very, again, there is cross-pollination. I think most people don't know. So we're, as a brand, what we're targeting is something called the 12 Hallmarks of Aging, which are 12 categories on how you're, basically the 12 categories as far as like how our skin deteriorates, ages, etc.

28:43Everything we talked about until now. And I mean, most people even in the longevity field don't know is that they were developed out of the hallmarks of cancer. And obviously, there are, you know, how many people that are applying like an NAD spermidine face serum or exosome serum, right, whatever that may be, are thinking of the fact that leaps in cancer research and definitions of how we, you know, categorize cancer expression is kind of the reason that we now have the longevity field and everything around that. I think, again, there is crazy cross-pollination there, even geriatrics, neurodegeneration, whatever that is.

29:29All of those things are feeding back to this compendium of knowledge, which then a company like Yungoos could say, hey, you know, we see this incredible molecule for that matter. Mechanistically, it makes sense that it's going to do something in skin. And hey, let's take a look at it. And we're doing now a long project where there is a peptide that literally does not have yet a name, doesn't have a name yet with the FDA. So it's very difficult to communicate as far as, you know, regulation. But we're looking at it as something that maybe is going to come out to market in like five years. Right.

30:05Ekta Yadav:That's interesting. That's really interesting. And I want to I want to take this time to kind of dive into one of your hero products, the Vampire Exosomes. Very bold name. I want to learn more about why you named it the way you did. And let's dive in. So basically, it's the, you know, vampire facial or, you know, PRP facials, I think, changed the conversation around regenerative aesthetics. Basically, it showed consumers that platelet-derived signaling has powerful repair instructions. Basically, it kind of set the stage for that. But I think the problem is, the first problem is accessibility.

30:40First of all, it's invasive. It's expensive. It requires a clinic. So there are gaps between the times that you're going to do that. And the results, because it's autologous, because it's your own stuff, they vary. You need to, the better you are, which you wouldn't have maybe chose a treatment if you didn't feel you need it, right? The better the results would be and vice versa. Okay. So it's the chicken and the egg there. So basically, we came to the R &D table, proverbial table, and asked, you know, what if we could capture, we could encapsulate, we can capture that same regenerative signaling, you know, the exosomes that carry those distilled repair instructions, which is, by the way, what they are doing also now with facial.

31:25So now that the advancement in PRP facials is doing what we're doing as well, just in a clinic setting and deliver them topically, but consistently. That's what we're doing. Right. That's what we're doing. So that's what, you know, vampire exosomes is. It's platelet derived, platelet derived, let's say, regeneration without a needle.

31:46Ekta Yadav:It's interesting because this, you know, the whole idea of regenerative signaling is very interesting to me. Let's dive into this in terms of, you know, the real nitty gritty. Amitay, I would love for you to go through this, you know, in terms of you've used 3 trillion PRP derived exosomes. Why does that matter? Why does that number matter? And walk us through the details of the product. Nastya, I think she does it beautifully. Okay, let's see. Either one of us could do it. But as you know, and your audience, I think, or it also knows by now, but for new listeners, I will say exosomes are tiny messengers.

32:20messengers. They're packets that carry the message and the cells use them to communicate. When your body heals a wound, it uses exosomes to coordinate this process of healing. And they carry signals that tell cells to produce collagen, reduce inflammation, renew tissue. So what we've done, why does this matter? So we took over 3 trillion platelet-derived exosomes into a single product and every batch is tested for dose. There is a verified dose. So when you apply your product, you're flooding your skin cells with the repair signals, telling your cells, okay, it's time to rebuild. It's time to lower the inflammation.

33:02All of the signals we talked about that are crucial for repair processes. And the key here also is that the exosomes are not doers. They're their message. So it's your cells, your own cells that are doing the work. And that's why I think it's so powerful. You know, you work with your biology.

33:21Ekta Yadav:It's not the exosomes that are doing it. They're allowing for the signaling to happen. I mean, that's, I think, that really does get lost in translation. I've seen that repeatedly, that people don't seem to grasp that component. And, you know, also more importantly, understanding cell signaling. I mean, I know you don't like you know, cell biology, but really we have to, we have to signal ourselves at the end of the day. I would love to talk more about, you know, in terms of like when you guys, and I know you've, you've spoken about this also, what was some of the things you had to do research on before you created the product?

33:55Ekta Yadav:What were some of the due diligence that you did on your part to make sure you were delivering the best? I'll answer the question. I just want to give you props, you know, what you said right now before about basically like allowing the body to do its own function. It's so, it sounds to me, by the way, I love cell biology. I just don't like the word. At the cellular level. I think, you know, it's like I'm haunted by this word. I hear it 700 times a day. But anyway, I just want to give you an idea. That is why we started a podcast. Like we said, you know, so I have a podcast called Biohacking Beauty.

34:30We basically told ourselves, hey, hey, who's going to listen to this podcast? You know, in the beginning, it's like, it's going to be our customers. They already bought the product. They're going to hear that. They're going to understand we have a podcast. They're going to listen to it. We said, there isn't an ingredient that we can put in skincare that is going to correct poor sleep habits or poor habits in general, by the way. We need to, there is an invisible ingredient that's going to make our skincare work better. And that's how our, you know, patient compliance, basically. So how our customers are going to behave.

35:02Let's build a communication platform to tell them how we would like them to behave. Hey, you are going to get a few multiples of better skin regeneration if you're going to shut your eyes between 10 p.m. to midnight. That's your golden hour, 10 to 2 in the morning. You do that, you get better skin. You don't eat simple sugar, you get better skin, right? So that's to your point. All we can do is two thirds. The other third, which I would argue is even more than a third, we need people to do on their own. Unfortunately, fortunately, however you want to call that. Yeah. But also to get back to your question of like with vampire exosomes in particular, what I think what innovation we are bringing to the exosome space.

35:51It's also respecting that part of like, okay, exosomes are not doers. Your cells are. So, okay, exosomes will tell your cells, okay, we need to get to work. We have repair to do. And looking at what's the best environment for cells to do that, to act on it. What do they need? So they need sedative fuel. They need NAD+. In the case of papyrusomes, we also have a key ingredient there called rejuvenate D. And that helps your skin cells to utilize their own NAD +, to fuel the work that cells need to do. And we talked, I think, a little bit about it on this podcast, and I'm sure you listeners know that NAD Plus declines significantly with age.

36:36So pairing it with XSOM signaling that really changes how the product works. And that's why, I mean, we get, since we launched the product last year, it's like outperformed everything we've done. We love all of our products equally. They're all our babies, but this baby is just like a top performer. It's reading the New York Times at a year and a half in bed. Yeah. Speaking of more like house renovation analogies, like if your skin cells are a construction crew, then exosomes is the blueprint. The NAD Plus is what helps them do the job. It's the coffee. It's the coffee. It's the coffee, yeah. I like that.

37:15It's the food. Is that whoever is renovating? It's your entire crew in case if you don't have NAD Plus. Even though there is a blueprint, they're not going to do anything. And the opposite is true, too. Like NAD Plus without exosomes, okay, it will give them energy to go about their functions. But if you have the best blueprint, you know, know exactly what to do, that's also going to be better. I hope that makes sense. Yes, that was great. It all works together. I want to make sure I cover a few things that came to mind just so that I don't forget them. The first thing you asked, like, what kind of special consideration we had to address within this specific product.

37:55So first is testing. Unfortunately, first of all, you can't really own a patent within this field. What I'm going to say right now wasn't to make us the only company to fill in the blank. It was to introduce more integrity into this field, which is like a Swiss cheese as far as holes. OK, it's really insincere. So basically right now there is no onus. There is no there is no scrutiny that I need to go through after I make claims about my exosomes. So I can say my exosomes are are supercharged with what did we say before the podcast started with good thoughts and prayers. And I don't need to prove any of that.

38:45Right. And obviously, people claim things about plant exosomes or different types of exosomes as far as their capabilities. Very little needs to be proven. So the first thing about testing is we wanted to have a test that is batch-oriented, which means it correlates with the product that you or a consumer bought. And they can see that we validated the amount of exosomes, what's inside, etc. So exosomes are not all the same. Exosomes can be bad, by the way. We need to test and make sure what's inside of them. It's just the envelope. Yeah, it's just a message. Exactly. It can be a message of a cell death for that matter.

39:29So we have a test that shows, you know, per batch what's inside the exosome and shows that it's at a very high standard, basically. That's number one. It holds us to a higher standard. And we hope other companies follow suit. That's what I kind of tried to allude to in the beginning. It wasn't to make us like a unique product. It was to hope that we would lead the industry towards that direction because no other company does it currently. And I don't think so. By the way, of course, I don't know all the companies on the globe. But from what I know, no other company publishes data about their exosomes.

40:08The second thing we needed to do before we chose platelet-derived exosomes, we needed to understand what exosomes would be statistically the most potent. So every exosome that's going to be harvested is going to be slightly different. But statistically, which ones are going to create the most amount of regeneration? So most times that you hear about exosomes, even, Ekta, what you said when you described the exosome, you mentioned many, many things that the exosomes have. But what we care about the most are something called microRNAs. Not RNA, not mRNA, microRNAs. And the reason that we care about microRNAs the most is that microRNAs are like a very unique type of police, if you would, that makes sure cells behave at an optimal fashion at the time of interaction.

41:04Right. It's not forever, but at the time of interaction. In other words, you have microRNAs within each exosomes that might say, hey, have really good antioxidant defense. Hey, make really good collagen. Hey, lower inflammation. Hey, go after senescent zombie, like bad old cells, right? And statistically, the best types of microRNAs, the most amount of them, the best quality are in platelets. Why? It's because platelets, as Anastasia said, are those things that are first responders when we have a paper cut, when we have something that needs to be healed in the skin. So on average, they would have the most amounts of messages that relate to skin health and healing and performance and everything that's got to do with that.

41:56So the type we had to do, we had to do all the testing. And then exactly like Anastasia said, 99 % of ingredients that someone's going to be trying to use with exosomes are actually going to harm the exosomes. So when they're going to live together in the bottle, they're going to damage the exosomes.

42:12Ekta Yadav:Yes. Some things that people would know are like peptides, vitamin C, acids, like really most of the actives that you could think of. Even a lot of the NAD precursors that we use with other products cannot be combined with exosomes like NMN, NR, whatever. So these are kind of the three pillars that we needed to figure out. And if exosomes work topically, they're going to dry out the skin. They're not going to dry out the skin. Your skin is going to be drier. Part of their effect, that turnover, et cetera, you're going to feel like your skin is drier. So we needed to go through all the ingredients that actually can be used or, you know, sift through ingredients and what can be used to find out how we can support skin barrier within that limited amount of ingredients that we can use.

43:04So supporting it with NAD, supporting skin barrier so we don't dry the skin out. and ramping up significantly the amount of exosomes that we have there.

43:14Ekta Yadav:I mean, I love that you went through that. And I think it's interesting because you're pointing out, I mean, you've definitely, you've done your very best, your due diligence, but also you've pointed out a very important topic here, and I think that's the idea that there's a lot that needs to be understood, you know, about how to use exosomes and topicals. And I think that's what's differentiating right now. When I look at the space, I've interviewed a lot of brands that are utilizing exosomes. But one thing that I think is a huge differentiating factor is exactly what you said, which is there's a lot that you cannot combine in a formulation.

43:46Ekta Yadav:There's a lot that needs to be understood about their bioactivity and what elicits the actual bioactivity and what hinders it. And I think a lot of times we fall into the trap of thinking, OK, you know, if it's if we're claiming that they're there, then they're there. You know, people will talk about electron microscopy and they'll talk about, well, can you see them under microscopy and all that? But it's like I beg to differ because I think seeing them is one thing, but then, you know, watching their activity is another thing. And so those kind of topics is just simply not being addressed right now on the manufacturing side.

44:20Ekta Yadav:Right. The labs that are creating them. And this is kind of a message. If anyone's listening on the lab side, right, like the academia side, I think it's worth creating these tests that are accessible to companies. because it's not that companies don't want to do their due diligence. It's just that it's very expensive. If you go out there and you want to do your own ELISA, you want to do your own bioactivity testing on these products batch by batch, you want to make sure that every batch is the same, right? That kind of stuff. That's millions and millions. Yeah, we got quoted. We got quoted a million dollar retainer.

44:54Yeah. There you go. Like you said, I wish it was more accessible, But then I think and I hope that brands will find a way to do it. But we held off launching our product, you know, until we were able, we were in a position to do that because we wanted consumers to have as much visibility to what they're getting. Because it is on a pricey side. So, you know, it comes with extra certifications and, you know, receipts.

45:28Ekta Yadav:No, it's absolutely, I agree. But I mean, I really applaud you guys for going that extra mile. I think that's wonderful. And I think it's really definitely setting a standard in the industry. And I love that you're doing that, because anyone who wants to do exosomes, they're now going to think, like there's a brand out there that's, they're going to challenge me on how much science and thought I've put into this. And if I'm just selling a marketing claim or if I'm actually able to speak on testing and all of those things. So that's, it's a wonderful thing. I want to move on. There's a beautiful product in your lineup, the blue peptide spray.

45:59Ekta Yadav:Let's dive into this. And what really was the driver behind you wanting to create a product like this? For sure. The blue peptide spray, when we were thinking about this product, we really wanted to be part of everyone's day and life. And like with Exosome product, it's a ritual, right? You have to wait, you have to really think about what can I mix it with? What can I layer? Like it's a ritual and it's some thinking is involved here when you apply. With the blue peptide spray, we want it to be like more like easier, right? And really what it is, it's a mitochondrial optimizer in the mist. So the here ingredient is methylene bloom.

46:39It improves the mitochondrial efficiency, reduces oxidative stress. We combine it with the NAD support. So NAD plus complex that we have. You have, you mentioned copper peptides. so proprietary by the way yeah yeah but a lot of thought and effort into it since bringing an ad plus precursors into skincare we've changed it a lot this more science comes to light and more molecules are accessible anyway so you you do have like in this mist like everything that your mitochondria would thrive with and and you could optimize its function it's in the spray so i I stopped at the copper peptides. So we have copper peptides there for collagen signaling and superoxide dismutase, known as SOD, to neutralize free radicals.

47:27And it's such a fun product, as you mentioned. It's light. It's fast. You can put it over makeup. I envision people really taking it with them throughout the day as a boost. Because I think, as Maitai mentioned in the beginning, the conditions changed so much. He talked about travel. He talked about, you know, blue light exposure. There's so many, there's pollution. There is so much that's like constantly bombarding our skin. And you have this spray that you can just use every time your skin needs a little pick-me-up and needs a little boost. It's there for you. I think most, if you look at most hydration products, I think, first of all, we would love it if we were confident to introduce products that are used in ways that are not traditional.

48:17But 99.99 % of the time, it's not a good idea. You don't want to introduce a product someone needs to use at 11.45, you know, just before noon when the sun is at a certain angle and, you know, and a full moon is out. Get the lottery. Yeah. But the reason you don't want to do it is because you want to kind of attach what people are doing already. It's difficult to make yourself remove your makeup at night, let alone, you know, create a multi-layered routine. So but sometimes there are opportunities like that. I think most hydration products are since they sit on the surface, since they work to kind of just prevent trans epidermal water loss to that matter.

48:59they are very it's very rigid is as far how to use them how can you use them over makeup can you not this is a product that really works on the we found another level on the mitochondria level okay i like that on the level of of what creates energy in our skin we mentioned nad that's a part of it but it it you could really think of it as helping your skin cells make more energy so they can repair themselves. That's the point. And that is why intuitively it's so easy to reach for it every time you know you're in subpar conditions. You're walking down the street, there's pollution, you are in an airplane, you are in front of your computer, and you have a lot of blue light.

49:43So all of those things, it's very easy to reach for it and just use it throughout the day. And we're very proud of this versatility and its ability to help.

49:52Ekta Yadav:I love it. I have such a pet peeve against sprays. And I think I've said this before, but I mean, for anyone out there that loves sprays, my apologies, but I can't use them. Like those, the mists that everybody's coming out with, because, and I use them, I'm a grease ball at the end of the day. I look like I'm a, you know, disco ball. And so I've always loved products that don't like add that extra heaviness, you know? And so you have obviously, I mean, it's brilliant thinking on the side of like the actual signaling and what my skin is getting, but also just the consistency of it, right? Like the, the feel, the user experience.

50:26Ekta Yadav:Well, I want to, I want to move on because you guys, you know, you're doing something very unique and this is something I have not been able to talk about on the podcast. And I really want to dive in is this idea of protocol thinking. When I, you know, when I was introduced to this, I think I made a post on LinkedIn a while ago about thinking in the site, like the sense of protocols rather than like individual products. And a lot of people gave me feedback, but I was like, well, why are we talking about it? So I want to dive in. The LADR, you know, what is that? And then let's dive into what protocol thinking actually means in the context of skin health.

50:59LADR, it's our light activated DNA repair serum. And the key ingredient there is actually DNA repair photosomes. So those are the enzymes that are literally activated by white, best by red light. And when light hits them, it triggers DNA repair at the cellular level. at the DNA level yeah it boosts the mitochondrial energy and you know we've again we've supported the job of DNA repair enzymes here everything that the cells and those enzymes will need so there you have the NID plus apex that we talked about here so we're going to boost NID plus there it stimulates collagen production reduces inflammation we've also included spermidine that I mentioned earlier to activate autophagy so your cells clean up process Plus, it's one of the products that has ergothionin in our lineup to protect your mitochondria from oxidative stress.

51:51And the protocol here is that, you know, for those so many, I'm sure, of your listeners already have red light therapy. And if you are not supporting the red light therapy alone, you can only get that far. And we can talk a lot about the fact that there is also, like, as part of red light therapy, there will be oxidative stress, which is kind of a eustress. You need to, like, signal that repair. But, you know, there is a certain kind of ceiling on results you can get with the red light therapy alone. So if you support it, like, with this product, with a lot of products, you get much faster results.

52:30So you can do shorter red light exposure, like 10 to 15 minutes instead of like doing it for 40 minutes. Yeah. And you don't have to do it every day. You can do it just three times a week. So I think a lot of people in longevity space and like self-optimizing, some people call it biohiking space. It's all about how can I do less? And that's also kind of what we're here for, doing less and getting more results. So if you already have red light therapy, you know, this product is best used with it. Because if you use it without light, you kind of leave half of the results on the table. But the good news is that if you don't have red light therapy, you can also apply this product and expose to the natural light.

53:11Best by sunrise and sunset that has the red wavelength. Yeah, that's a little bit about this product. And the results that people are seeing, they report to us that a lot of people introduced it, obviously, after they already had red light therapy. So they already saw what red light therapy can do along. And then when they saw that, wow, like since introducing it, I can actually see results faster. That's very rewarding. Yeah. And I think, you know, this is something that I can't say, oh, this is where it got introduced, that the idea of compounding or the idea of protocol thinking. Was it, you know, looking at how drugs interact?

53:52You know, did pharma look at it first? Is it integrative practitioners, integrative medicine practitioners? I don't know, but, you know, protocol thinking can go way beyond skincare. You know, we did mention sleep. We did mention light. We mentioned all of those things. But it could be also the supplements you're taking. It could be, you know, if your skincare doesn't work anymore, especially like peptide skincare or skincare that has a lot of, again, a lot of calls for repair. It's not that the actives are not there anymore. Sometimes they are in the case of some antioxidants. But for the most part, the actives are there.

54:27your skin is just like depleted. So, you know, it could be how you support your mitochondria, how you support energy, how you support, you know, your magnesium levels are extremely important for skincare to work, for example, or zinc, for example. We know, just as a side note, we know high levels of zinc are going to make your Botox last longer, as an example, right? Like there is many things that work in synergy and we can think of them as protocol thinking. Yeah, I mean, for us also protocol thinking, like I mentioned, is giving this information to our users and most of the time it's in the form of podcasts because there we have long term format.

55:08So we record like, OK, sleep optimization as a skincare tool. And then you'll have a protocol of like everything you can do to improve your sleep and the way it affects skin in particular. Or we did one for barrier repairing, all the steps you can do or, you know, when it comes to sun protection. or mitigating pigmentation. There's like protocols, max like starting, you know, going, diving deep about supplements and everything. Yeah. I think we have facial exercises to do in front of a red light panel, I think. Even that. So there are many layers to that. Yeah. So that's also like the protocol thinking.

55:45It's not only in like the fact that, yes, if you look at, let's say our products, they're kind of a protocol and you can see how just the line is a protocol in itself, but it's, it's, it's beyond that we, you know, we give you more tools beyond products. And yeah, we try to... It's the logic. It's the logic. You're building a logic.

56:06Ekta Yadav:And I think that's why, I think that's what draws me to this. Right. And I, I mean, when I first, I think you, you were right when you said, I think pharma came up with this, which it had to, because when you look at drugs, there, there's always a protocol. There's not a single, you know, doctor in the world that would say otherwise, because drugs, I mean, think about it, We look at everything with drugs, right? We look at what else are you taking? When are you taking it? In what dose? Do we microdose? Do we, you know, everything that can possibly be considered, we consider it. Lifestyle changes, all of it.

56:38Ekta Yadav:So this is a topic that I think, yeah, if there's anything we want to adopt from the drug development world, it should be protocol thinking because that is mimicking the human body. And that's why I just I mean, I love that you guys are doing that. And I love that you've incorporated that into your entire the DNA of the brand, because this actually reframes skin care. It optimizes skincare. And I feel like, I hope in the next 10 years, right, people are going to be asking that question of, well, what's best for me during this phase of my life? You know what I mean? Like for women, for example, you know, perimenopause, menopause, we go through so many changes, our skin changes.

57:19Ekta Yadav:I would love to see that conversation one day when we're going to our doctors, going to our estheticians and saying, give me the protocol I need for this decade of my life, you know? And early in like, I think 2020, I remember I wrote a post on social media about syncing your skincare with your cycle, which at the time was pretty revolutionary as well. Because, yeah, it's not just the decades, right? Which is very true. And a lot of our clients are, you know, perimenopause, menopause. But even when you do have a cycle, you have like monthly fluctuations of hormones, you know, that you have your skin changes and how can you adapt to it?

58:03And, you know, not have everything that comes with it, like hormonal acne or whatnot. There are ways to look at how it affects skin. By the way, you want to talk about, again, a paradigm shift of a big subset of people is obviously GLP-1s and how that weight loss injections in general and how they will affect skincare. I mean, shout out to Image, a very, very cool company, very cool skincare company that decided that they're making a product designated for people who are going through with GLP-1s. Do I think it's needed? Probably not, because you are still an individual past that. You're not now with category of people as a whole.

58:48But I think it's a really cool idea that they went that way, right? Yeah, looking at, as Akhtar was saying, there are certain things that, you know, affect your skin from the different levels, be it hormonal, be it like, you know, what you do to yourself through peptides and just really serving. Yeah, but spoiler alert, we're actually, so this is a part of Yungoos that we're building right now under the surface. So very soon we're going to launch an AI kind of camera ability to kind of decipher what's going on on a pretty deep level, but a level that AI allows us now. And what we're going to launch through our partners in clinics, because we have 140 clinics in the States that offer Yungoos.

59:33And, you know, if someone goes to the website, they can kind of search which one's doses to them. We're going to have a dry blood spot test that tests how your cells create different ingredients for your skin. It's called metabolomics. So not metabolic, but metabolomic testing. And we'd be able to, of course, you know, we're a skincare company. We're going to, you know, your physician is going to be able to recommend products, obviously, what's good for your skin. But you can actually track the metabolites, you know, you can retest, right? So you can actually now with testing track your skincare products.

1:00:07Like you apply them and you see what's actually changing in your body. That's brilliant. What's actually go up, et cetera. So that's something we've been working on for a really long time. We were looking to launch it like two years ago. It has to be perfect. It has to be perfect. And our hope is that, you know, practitioners are going to be empowered also to recommend things past skincare. Again, like supplementation, lifestyle habit, things like that, because as we said, everything works together. At the end of the day, if you only use skincare to, you know, to interact with those deficiencies, are you going to get better results?

1:00:44Yes. But we want to obviously create better humans, you know, that function better, that have better cellular function as a whole. So as much of time and effort we put into like educating our consumers, we also educate our wholesale partners. We have a program that we're like almost done creating that will support also this rollout. So they actually are much more versed in that longevity space and how can they support their patients to get better results and to work not just without products, but yeah, in general, be like kind of longevity, skin health certified and have that background. Because they weren't taught that at schools and not everybody has the time to sift through the research.

1:01:28So having the place where they can do that.

1:01:31Ekta Yadav:That's amazing. I'm really excited to hear that. That's actually very, very brilliant because, I mean, exactly to your last point, there's nowhere to learn this stuff. And I mean, you can go through, I mean, I've gone through what, like 30 years of my life in medical training. And I can tell you, honestly, I learned more in a month of life than I learned in school. So we don't learn any of this stuff, you know. And it's really, really difficult to, I think, understand longevity for a lot of physicians. I've seen a lot of physicians try to, you know, and this is feeding into my next question for you guys, is like this idea of like, what really is biohacking?

1:02:07Ekta Yadav:What are we optimizing? Like a lot of physicians are having a hard time wrapping their heads around it, especially in the skin health space. But I think you're right in the sense of like, let's give them a framework, you know, and providing them the data. I think it's going to be really, really intuitive on their end to be like, oh, OK, this is what it means. This is how I can incorporate this into my patient care, into my actual education that I do with patients. That's huge. So really hats off to you guys for thinking ahead like that. That's amazing. And so, I mean, my next question, though, I want to introduce my next question, which is really what is that balance between like biohacking and maybe over optimizing?

1:02:42Ekta Yadav:I mean, I would love your words of wisdom on that topic because we hear biohacking a lot these days. But I think it's being misused also, you know, in some ways. First of all, I think intuitively that's a very, I mean, the problem that we have, well, Anastasia and I love the biohacking community. It is our home and we are very grateful to this community to this day. Every time we go to a biohacking conference, that's, you know, the best thing that we have going on this year, that year and this year too. However, the problem we have with the biohacking community, the word is that it is very aggro.

1:03:19It's very forceful. And I think, you know, it's running the risk everywhere, but specifically in skincare, turning it to another form, again, of stress, of just like pushing further than physical limits. So, yeah, we do. We do think about it constantly, talk about it constantly. The biohacking world can be obsessive and, you know, people are tracking everything. They're so busy worrying about optimizing everything. And it can be really scary to mess up or forget the step. And, you know, so all of it could result into like more stress, bad stress. And our philosophy when we're calling ourselves a biohacking skincare, it's actually like to remove the extra steps and remove the overthinking and like to simplify, you know, that's don't add more products, make the ones you use work harder.

1:04:16And that's why we kind of have this framework of addressing all 12 hallmarks of aging. Because, you know, if you choose your protocol, which in our case, protocol does not have to be 12 products. It could be easily like, you know, three to four products. But they will address all of those needs and stack and compound everything you need long term. So that's really, I think, how we think about it. Yeah, I think 12-step routine is possible. Just for everyone who is into their 12-step routine, if you're that person like Anastasia is, not saying about the amount of products that she uses, but if you're a person like Anastasia that has seemingly endless amount of output of the amount of energy that she can dedicate in every little thing.

1:05:02You know, she's a co-CEO of a company, mother, creator, writes everything, oversees everything, does a 12-step routine, does her facial exercises in front of red light in the evening. Guess who's not like that? That's this guy. Pointing at himself for those who are listening.

1:05:24Ekta Yadav:Well, that's why she looks amazing, though. I mean, she's radiant. I agree. I agree. But the thing is this, if you are that person, if you can match this level with, you know, being very mindful on everything else. We talked about, you know, a little bit about diet, other biohacks like red light, hyperbaric oxygen therapy, HIIT training, optimized nutrition, blah, blah, blah. And you want to push your skin further and you have the ability to be to be very mindful with every product. See how you react to every product. Build carefully and stack things. Do it. Go for it. But most people, my opinion is that, of course, it's not only my opinion, but my experience is that it is true that we have decision and attention fatigue.

1:06:08And it is our responsibility as a brand to say, we don't want to be your entire decision journey during the day or your entire intention journey during the day. Because, again, we're shooting ourselves in the foot. We want to both, I call it, we have two budgets. We have financial budget and we have attention budget. We want to encroach on your budget to a degree which you are comfortable in. So for me, for example, it's about three, four products maximum. I'll do that and I'll have enough output available, enough bandwidth available. Do hyperbaric oxygen therapy or do something else that's very good for my health.

1:06:48Never mind. I don't want to brag with the wellness things that we do, but we do wellness things as well. And they're important as well. And make sure my diet's on point and I'm not being lured that the mashed potatoes are not calling me too forcefully, right? I mean, it's important to realize that the nervous system doesn't care if what's in your skincare products, what's in your formula. If the whole ritual gives you anxiety and you're just like... Mouth wrap. Yeah. The hamster wheel. Hamster wheel. Hamster wheel. We saw it with the nutrition. We saw it with nutrition. Yeah. We just really want that the skincare ritual with us would feel like doing less and getting more as a result.

1:07:35And that's the whole point. Yeah. I remember when we, again, now everything is diverging. But when we started, again, we had a consultancy at the biohacking space before starting Young Goose. And we were involved in a lot of industries that now seem separate, like keto, ketogenic diet, for example. That's, you know, 2015, that those were the same people there were they weren't different. It was like keto peptides, biohacking. It's the same people. Right. So I remember talking to people as far as nutrition and the way they talked about the amount of, you know, attention they get. They gave their nutrition every day, testing, whatever, 700 monitors on them.

1:08:17And, you know, they read all the latest articles and stuff like that. And you were like, wow, I am not you. But thank you for paving the path. I'll pick and choose whatever I can do. Right. But we do know people that have developed a very stressful relationship with healthy eating. And it became unhealthy for them to obsess about healthy eating. And in skincare, we cannot do that. in skincare, the minute we are starting to introduce negative emotional outputs, inputs, I'm sorry, into people's psyche, again, as a brand, we're going to give you less results. So it's a very fine line if we are interested in having a relationship with our customers for 10 years, for 20 years, for 30 years, which is what longevity skincare is supposed to be doing.

1:09:09Ekta Yadav:Yes, absolutely. No, very well said. And I've learned so much in this conversation, honestly, you guys, I can't thank you enough. I mean, this is the exact kind of, I think, well, thinking that we need to propagate in this industry because there need to be more intelligent questions asked, right, at the end of the day. Like, we can't keep going, as I said, the hamster wheel. We got to get off that hamster wheel and we have to make a new wheel. Like, let's get off. And so, I mean, things like, you know, youthful skin is a behavior. That's a huge takeaway from a conversation like this, you know.

1:09:42Ekta Yadav:And then the whole conversation around recovery capacity and understanding what sequencing of anything is, right? And the biology and the logic and physiological logic of these kind of products, that is something that it's not going to happen overnight. But I really feel like once people start using products like this in a meaningful way, you will see results that are just incomparable to anything else. You know, and I think I would say you had said this at one point in the conversation, you said about the whole, you know, instant or I know I think you said this about the instant gratification thing where it's like even if you go to get something done, you're going to have damage down the road.

1:10:18Ekta Yadav:You know, and that's what I think consumers have to start understanding is that you can get whatever you want done, but there is going to be an aftermath. Your skin doesn't forget, you know, no organ forgets. Like we talk about this and I have a, you know, background in GI. I can tell you with the liver, right? Like the liver is one of the most regenerative organs in our body, but the liver never forgets. It has thousands of enzymes working so that it can deal with all of your stuff, you know? And then it remembers what it can and cannot tolerate. And it remembers its thresholds and every organ works like that.

1:10:52Ekta Yadav:So I think when we start thinking in those terms, we reprogram a lot, you know, whether it's psychological, whether it's, you know, biological, it doesn't matter. We're doing a reprogramming. And so anyways, without me ranting too much, I think this is amazing. And I can't thank you guys enough for this wonderful conversation. I've learned so much. Thank you so much for having us.