Skincare Beyond the Face, The Butt Mask You Never Knew You Needed

0:00Hey guys, welcome back to another episode of Skin Anarchy. This is Ekta. I'm really really excited today because the brand we're going to be introducing to you is something that's founded on much more than just top of skin and skin. these topics get buried, the overall conversation around beauty. So without further ado, I want to introduce you guys to Sylvia Weisenberg, who is the founder of Body Beauty. So welcome, Sylvia. I'm so excited to host you. Thank you so much for having me, Ekta. And I'm excited to share my crazy passions for everything coming for life. Yeah, no, I'm excited to chat with you because it's such a unique brand that you've created and you have such a diverse background, Sylvia.

0:56I mean, And it's very impressive how many places you've lived and really seen in the world. Not only well-traveled, but they've lived in multiple areas of the world. Like you have a more deeper understanding what people are looking for when they think about wellness, beauty, health care. So I'd love to start there and learn more about you and your experiences and how they led to the vision of body. Because of my accent, it took me to so many places and destinations and put me into really incredible situations. so I was born in Poland I moved to Australia when I was 16 I studied there I finished my high school I enrolled to University of Notre Dame which they have an outpost in Perth in Australia and later I moved to America to finish my studies I also studied in Siena because I have double major in business communication and italian so i thought i can't miss on and not living in italy especially when you are careless and carefree and young and nothing matters i lived in sienna for six months so i went there for a semester and it was incredible culinary experience but also woke me up to fashion.

2:16I think it's not the fashion that I follow. I'm more into French labels if I have to choose sides. Uniqueness of Italian fashion is the elegance and how people are put together, especially back then when, you know, Sunday was like a runway in Siena. You were watching all the Italian, you know, mamas and grandmas and daughters parading their best clothing for the fathers. After my studies, so I graduated from Notre Dame in the US, I moved to London and I took a job that basically I had to date for dinners. But it was an incredible experience. I work for advertising agency for Leo Burnett. And, you know, funny enough, I'm very open in life to everything and everyone's opinions.

3:08So as much as I have my strong opinions, I do listen to people and I actually pay attention to situations and I take things, even criticism as a positive thing that I can grow on that because someone's criticism, it might be actually very helpful for growth. I had a friend and he asked me to go to a party and I'm terrible in math like literally I can add up and I can do sales yes like I can actually know how much is 30 percent of really nice bag I was invited to the party and I got offered job in finance I work for Polish government bonds for two major banks and later on they moved me here to be in America and I was like okay it will be like sex in the city episode I will stay for two years I'm going to have lots of sex in the city I'm going to have fun and then I'm going back to London where sort of I thought that's where were my roots and I was closer also to my family I came here and now 21 years later, I actually, I have two kids.

4:28One is 20 years old. So, and the other one is 18. I'm done, by the way. No more kids. I was about to say. And I love New York. I love America. I love what the city gave me and the opportunities and the doors that opened to me as creative, but a little bit crazy creative person and I was accepted here which I found in Europe it's it's a little bit Europe is still lacking that acceptance of crazy ideas like everything is either mass market and boring or super creative and high-end and but the crazy doesn't exist and he always allows you to go to that, you know, the la-la land of imagination and create that.

5:21I've had so many companies and I failed so many times that literally it reminds me of the movie, I, Tonya, you know, with Margaret Robbie that in the end she, you know, after being a great skater, she becomes boxer for entertainment, for people to see her being punched in the face. And, you know, you have no choice but to get up and keep fighting. My first really brand that I sort of released in US was actually Leashes for Dogs, which is so different what I'm doing now. And that I had really bad experience with the person who actually asked me to help them to develop this whole line. And it was beautifully executed.

6:10that I went to Italy, made the leather there in a factory that actually Gucci produces all the leather goods. And then when I came, the woman basically disappeared and I got stuck with$25 ,000 of dog leashes. So this was like a big and rude awakening for, you know, for me to grow and fail at the same time. A few years later, I'm obsessed with fitness. So as my passion project, basically over 25 years ago, now I develop a workout technique for women to have amazing butts. And that's we'll get to that in a second with the butt mask that I basically share this workouts for women to feel good, to look good, to raise their confidence.

7:00Because I believe that if you feel good in your body, your confidence is really high. and so I love also cooking and one of the things I wanted always to be it's chef like I have so many passions that I want to have 10 lives like cats you know yeah I feel like there's a there's a quote like I've always loved this quote we can dream of things that will be enough to last us for many lifetimes I really like that exactly me too I had many lifetimes literally I if I could have like limited at least 10 lives I would do so many things I created actually a brand called Dope Naturally and it was ingestible beauty brand and it did actually really well but I think right now looking back I was definitely too early in a stage of ingestible beauty when I talk about collagen and when I talk about mushrooms because that were the main ingredients in my blends The market was just sort of touching and the editors on the topic of mushroom and collagen and, you know, different sources of protein, not just whey and beef from bovinias.

8:17And I created this crazy blends and they were successful. My first launch was with Erwan, which is a big, it's like a big wow for somebody who just starting. And then I moved to Urban Outfitters, free people. I was at Thrive Market, which is a great place to sell, especially organic foods. The person who I was working with, again, you have to be so careful with who you work with, just disappeared. So I didn't have much experience in logistics. So I didn't know the companies didn't share with me the sources of where the products were sourced fully and where could I buy these incredible ingredients.

9:09So they were sort of her primary secrets to work with me. And one day I was working out and I was really pissed, as we all do, when we don't have control on certain things. And I started looking for different suppliers. I have a friend and she's Chinese and brought me probably 50 face masks. This was when the K-beauty started. Remember, you were supposed to put 10 different face masks. Yeah, like the 10 different steps. Yeah. Exactly. And one of them or three of them were like different masks. One hydrating, one anti-wrinkle, one to make your skin as white as possible, like brightening. So she gave me all this skincare masks and I basically didn't want to upset her.

10:00So I would say long time, I've been doing that for 30 years. I have this kind of saying, whatever goes on my face goes on my ass. Yeah. Yeah. Yeah. And I do it literally. And you people who traveled with me, they thought I'm joking. And they are like, you are putting vitamin C on your butt. And I'm like, yeah. i'm like my butt looks as good as my face yeah skin is skin exactly i'm like i'm like no surprises here when i take off my clothes it fits together yeah right right so um so i basically came home i put all this mask just to tell her how good they were and then i thought to myself why there is no bat mask so i saw when and i'm like when what do you think i will create a bat mask and And also when I was putting the face masks, I had like the shadow of the eyes and the nose and the mouth like on my butt because that's crazy.

11:04Like literally I so I started thinking about this idea and I'm very spontaneous. So I called three different contract manufacturers here in New Jersey that created facial masks. and I said hi my name is Sylvia I am interested to develop them bat mask and so many of them thought it's a prank so they just put down the phone you know it's a a woman with an accent is calling for a bat mask and I I was like enough I called back and I said hey if you think it's a prank or I'm not trying to sell you anything I'm actually trying to develop a product within 45 minutes I was in New Jersey I took a car I drove there I met with the contract manufacturer I told them that I would love to launch the mask for Cosmoprof that was happening in June like the end of June in Vegas and I launched the masks timely it was a lot of pressure and a lot of work And I won my first award was Innovation Award from Cosmoprof.

12:16And it was such a great feeling that someone actually recognized the skincare for buds. And it, you know, it won so many later awards from beauty magazines to even I was awarded for innovation for wipes. It was nice to win all these awards, but it didn't convert necessarily to great sales until COVID started. And when COVID started, I was at home and I was like, you have teenage kids and I was so horny. And I said to my husband, I'm like, we can't have sex. It's impossible. Our kids will listen to us. They don't ever sleep. No one was going out during the day. i was like we can't even escape anywhere so i was like you know what i'm just going to master my blowjobs yes so as the bat masks were selling really well i i'm very open sexually to talk about sexuality so a little sometimes people get shocked yeah what that's good though i mean we should be all open to talking about it it's something we all engage in you know i don't know why we're so close-minded yeah yeah i totally agree i i wish people were more open-minded to talk about sexual experiences just like we talk about dating we'll finish on unless you know your your front is really good front of yours and we'll start giving you the details but people don't say oh how are you ekta how is your sex that's nice yeah exactly like what sex that's how i felt in COVID so I was like you know let me develop the product since the bat masks were actually booming we were selling so much because people were sitting at home we got incredible press from Keisha the singer that somehow got our masks I never even thought of her that she would be in love with bat masking and she went viral with you know her and her boyfriend doing a nightly routine with a bat mask so sort of body was put on the you know on the map of beauty and recognized as a beauty routine that you can do in your private time or you know just to relax but unfortunately because of COVID we lost so many doors 800 doors at Ulta sales at Sephora we lost doors for urban outfitters so this was like bad and good and I thought you know since I have a mission in life to sort of free people not only women but to give people opportunity to be themselves and be accepted for who they are I was like you know let me go to that sexual wellness as space and talk about sexuality but the one that has the biggest stigma unfortunately is blowjob because it's so people think it's so dirty because stigma it's used in pornography as the punishment of a woman rather than a pleasure and control like come on it's like having a joystick and playing Atari game yes yeah you are in a full control of the man like ask him anything and everything happens once you are in control of that I and I wanted also to bring you know my expertise and knowledge on nutrition and bring something different to the table not just another lubricant but in lubricant that it's edible so it's usd certified organic it's made of only five ingredients main one is camellia flour which is really rich in in vitamin b yeah so you get benefit by doing the job you get rewarded with vitamins and good nutrition i basically my journey you know it's there is we could be here for hours or years talking no it's very fascinating though like I mean I love that you've you've expanded so well in terms of like you know where you started off and how you're really kind of pushing the envelope every time you've done something I think you know with the butt masks I remember when I first saw them I was like this is brilliant because at the end of the day like there's a lot of people I know especially the summertime when it comes to like bikinis and you know feeling comfortable in your skin that's a big problem i feel like a lot of dermatologists would agree that that you know people complain about like body acne especially butt acne is a big thing and it's just a thing that happens especially we sit around so much in our lives for us not to take care of our skin everywhere like i'm a big advocate for this i i really feel like people need to come out of this tunnel vision of thinking skincare is just for your face.

17:23Sexual wellness, it's everything you said is so true because sexual wellness, either it gets lumped up in a category of like, oh, these are just lubes. So what you're doing is it's very, very new, you know, and I think it's something that's needed because there's a lot of exploration that needs to happen. I mean, for women to be able to talk about their bodies, you have to be comfortable in your own skin. And that includes your sexual awareness of yourself. What do you like to do? If you like to engage in things like blowjobs, you shouldn't be afraid to say that or afraid to talk about it openly.

17:57I don't understand why there's so much stigma. Exactly. No, but unfortunately, it's something, it's a really hard education to people. And I think it will take us years. And I hope that the new generation, but we can start with women, mature women who should start conversation at home with their children. So there is no this hiding, watching porn and thinking this is what woman wants. We want all these things, but done in a different manner. Yes. And if we fantasize about other manners, it's good to have that conversation as well. because you know nobody is just plain vanilla or strawberry or chocolate maybe you want to mix all these flavors together and have incredible sexual uh journey yes yeah i think as we mature we also start understanding certain fantasies better that maybe we were scared to go into them when we were younger.

19:03So I see just with myself how much more colorful my sexual life got. And I don't need to do anything crazy. But again, like what is crazy, maybe for me, it's a norm for others. And I think we shouldn't judge people. And that's why my goal was to create a product that opens conversation, that gives you that ability to tell a friend, oh, I just got this sex oil and, you know, it's created for blowjob or it's created for book play and butt play. And, you know, people ask me how the mask fall into the category that they actually contradict themselves. I think it's, as you mentioned just a few minutes ago, masks, butt masks, are created for two reasons they are created for beautification of your butt and feeling good and giving yourself that extra care that extra skin care and really making sure that your butt fits your face because it's nothing worse that being on the beach seeing a girl who has perfectly maintain face but then she turns and her butt is like a disaster and yeah going wrong there yes so I think a lot of times butt gives up our age it's not only about the wrinkle but it's about the shape of the butt like how doing a lot of squats and plunges and really maintaining the shape of the bat and then the quality of the skin together with that it's exactly what we do to maintain our face whether we do injections or lasers but then we maintain our all the work that we are putting in with the proper skincare and it's exactly the same you know with the bat it's just again it takes certain amount of people that will agree and so many will say but no one sees your butt and again I have an argument here I'm like but I see my own ass and I want to be happy with it just like I'm happy with my face yeah and I feel like that's see that's the that's the heart of it is that I'm going to rant for a minute because I this is a really interesting topic for me because I've watched all of these products come and go right I mean we've had everything imaginable when it comes to the enhancement of women's butts whether that's surgical whether that's you know these pants that you put on that padding in them implants there's just so much out there and I'm I hate to say it whenever it comes to women's just overall like sexuality obviously but also like more niche topics like for example you want to have a nice butt you want to feel like you're not looking older than you actually are or how you feel there's always these really radical ways of like quote improvement when in reality it should be more diversified in in the sense of like you know we need to have things like masks or ways to take care of the skin on your butt yes it's like extreme from one to another yes rather than giving us this opportunity and products that you know we can just maintain and improve and if it's really need that improvement then you can go to that extremes it's really not hard to maintain a beauty of your butt it's basically daily exercises and just taking care of your skin that area and a lot of people even when they apply cream they just slap it like too like fast and never massage it Like think of yourself to touch yourself more and massage the cream or the serum into your butt.

23:05Yes. Like onto the skin, put that butt mask on. You know, the best part of the butt mask when I develop is that you can do it when you are actually taking care of your face. So every second, third day, I will get off the shower, dry, put my deodorant, and then I put my butt mask. and I start my routine on my face. Once the bath mask in 10-15 minutes is dry out and the formula just gets absorbed to the bath, I take the rest actually of the formula from the packaging because it's always extra and it's a really good serum and just use it all over my body and let it dry. Then I do my hair and then I do my makeup if I have to do my makeup.

23:56I am not a big makeup lover for me. So it's, you know, hair, just put great, you know, five layers of different serums and moisturizers, vitamin C, and I'm done. But the bad is very important for me because I want to be naked and feel good overall about myself. Not just, like you said, the skincare finishes often too at the chin. Some people don't even take care of their neck or their, you know, bust area and then forget the stomach and the butt and legs. So I think just slapping the cream is, that's nothing. And I think it's a nice ritual to develop that, hey, this is my time. This is how I do it.

24:43I need 25 minutes to get ready. Boom. And people don't need to actually lie down with their mask on. What is interesting, and, you know, I've sold enough masks and have enough customers, especially repeated customers, that a lot of the masks are actually bought by gay community. And because when I ask them why they love so much, they say exactly what I say, that, you know, the bad look has to look good. they focus on that very much because it's a sign of youth and beauty and they also like to play with the mask so they use it as hey when we have a rougher slap it we put the mask afterwards so it's nice to learn how people use your product you know this is like I tell them just to bat mask and they use for fun things you know so yeah I mean I think that's the real thing with these kind of products and this category that we're trying to create I think it's beautiful what you're doing because you're pushing that line you're saying I want to create options and I think when you create the options people find the ways to use them find that space in their lives where they really fit and I think that unfortunately like I said before like I think the sexual wellness industry at large has focused so much on propagating this especially for women this sense of shame that comes with expressing our sexuality I felt very strongly about that for a long time is that I think it just it's propagating a narrative been given to women for so many years where it's like everything's behind closed doors everything's in a very hush hush like and here are some products that are also kind of hush hush you don't have to show anybody that you have this these are all things that are real unfortunately we as women have just kind of gone along with it for a long time the first time I was exposed to lubricant products I remember being a teenager and I it was like in that one corner of the shopping aisle and it was like so hidden away and it was when it comes to these kind of products we have to have bigger conversations you had mentioned earlier you know we were talking about women I feel like sex has been like it's been like a source of you know oppression for women whereas for men it's a source of power it can be a way of power and empowering women it just has to be actually spoken about yes yeah will turn i i've been to all women parties where we had to introduce ourselves and this is actually fun and you know state what we do and the minute i mentioned you know lubricant or sex some women basically refuse to have a conversation and this was in a business setting i didn't talk to you know harass somebody i was just expressing how much also as as you said you know the man is the power but women are the victims so we therefore they provide us lubricant yes because we might be dry yes and i say that maybe i want lubricant for better sex in a way of traction yes so i want i don't want my nipples to be wrapped uh in a like in a certain way i want this to be smooth move yes and i literally i didn't have to use lubricant for a long time and also we are ashamed if so it's like funny we are ashamed for being dry but then we are also ashamed for being too wet how many times we'll be saying oh my god you are so wet it's like yeah honey it's called being excited right it's a natural phenomenon like get used to it yeah and then dryness occurs not only to women that you know that's another thing that the only topic that has been discussed and now celebrities are entering it's the celebrities who are going through menopause and they talk about their dryness yeah i'm like this is bullshit because you can have dryness even being 20 30 year old there yes and um you don't need basically it's our hormones that change daily like sometimes even like hourly it depends on a cycle and no one will tell me that i was going through menopause when i was 20 years old and i had a dry day or i wasn't just that excited so then you need that enhancement so i think the the whole language in lubricants has to change that oh she has a problem she's dry it's not a problem it's um it's something that occurs to women throughout the cycle and sometimes we want lubricant for a better play not just because we are dry yeah i really would like put and position women to that powerful position basically in sex not just men is the horse here and we are riding it no no we are the powerful you know we are the drive in the end men get excited because they look at us you know unless they are gay so of course they will not get we're not the preference yeah exactly i'm talking about straight men like we have this power we we actually can walk into a room and make a man mad and like crazy about us or stop thinking rational and because they start thinking with their penis so it's like really good to have that that attitude of hey I'm a woman I'm in power I'm in charge and I won't let society to tell me and you know when I was growing up I grew up in communism so basically zero of everything and women's education you know basically started and stopped in the kitchen there were very few women that they were well educated they went to universities because you had to be in your early 20s get married and start taking care of your family and if you were a bad wife because you didn't cook dinner you know the husband beat you so you know I experienced this firsthand in you know in my household when I was growing up and I refused to be that woman that's why I left when I was 16 I was like I'm getting hell out of here and I left everyone behind I never went back I went to Australia for summer school, actually, to study English.

31:52I've learned on my own hundreds of words just to have vocabulary. But my grandma was crazy. You know, I decided never come back. And I was lucky enough, you know, in my life that I had people in Australia, the family that I stayed for the exchange program, that they sort of semi-adopted me and they gave me the opportunity to grow, to become the woman I wanted to be. But I didn't have mentors and I would love to be a mentor to young girls. I don't fear approaching young women and saying, hey, you should do this way or don't listen to this person. You should think, you know, independently, take advantage of wisdom from other women.

32:42But the one, the people who tell the bullshit and try to dictate who you have to or need to be, don't listen. like you know i think uniqueness is so important and that's another thing we can have another podcast about this how much uniqueness is gone with tiktok and you know just social media bombarding us with the same makeup the same clothes the same even you know the way you you look at the camera every girl looks exactly the same exactly the same yeah i 100 agree with do and scary part about it is that brands are propagating this narrative and they're propagating this idea that yeah you should look like that there's such a deep-rooted problem going on here with the idea that girls should look flawless all the time you know and that a filter is an actual representation of whether that's their skin or whatever it's not and what's scary is these girls you know we talk about things like mass consumption happening in the teen and you know the teen ages right now right and they talk about how this is a big problem in sephora but then you don't look at the outlets that you're actually allowing to send this information out of course they're mass consuming because they all think they should look 18 at the age of 10 i'm i'm a huge believer and also you know coming back to the sexual wellness conversation sylvia i feel like i love what you said and i and i really commend you on on really paving your own road because i think this is something that's very rare it's rarely seen now I mean I'm sure you've seen the youth right now it's not even they're not doing any of that right you know right now they're they're living a very different life than I think all of us live a big thing that comes to mind is they're very confused I think when it comes to such sexual awareness and well-being I don't see a lot of education coming out you know when they speak like I watch them all the time on TikTok like my own market research that I'm doing.

34:41And what I'm noticing is they need somebody and they need people that know better to be like, listen, you're okay. You know, it's not about I'm going to do this for my boyfriend, because I think that's going to make him like me better. That's not the conversation. It needs to be I'm going to do this for myself. Because this is going to make me figure out if I like my boyfriend. Exactly. Exactly. Yeah. And then you know what, you know, where you stand also because if someone is only fake it till you make it it doesn't last yes because they are exactly the same you know faking other people around you and they are ready to take your position I think uniqueness and originality and that's what is confusing because in remember 2020 was like be yourself everyone look the same the same clothes because if you wear yourself and you express yourself differently and you had a different hair or different makeup you weren't accepted to that community i would love more uniqueness more originality in people uh fact the system be yourself you know do what works for you without harming others i i don't believe in harming others if someone is not comfortable next to me talking about sex i won't talk about sex yes but to respect them but i will definitely make few funny jokes and it probably makes them uncomfortable but maybe we'll open the you know the narrow alley and but again as we discussed it's only mainstream because everything is loop loop loop loop exactly it's all about loop like it's not i mean they want to say mainstream but really it's stream enough to where it fits into the box that's the conversation and there's no straying out of that box because we haven't prepared for it yet there's not enough pr around it there's not enough we are faking the sexual awareness you know yeah it's all faking it's basically plugging they are few brands and when you observe what they offer to you is uh loop loop loop and then they will offer to you a candle for sexual candle i'm like i can put any candle right i mean it doesn't have to be i don't need any more sexual candles like i'm good educate people on touch educate people on body parts educate people that lubricant is not victimizing women for being dry yes like it's it's not putting women to that category oh i need a lubricant because i'm dry no it's let's talk about real sex let's talk about positions let's talk about what are the benefits of oral sex yes because there are lots of benefits too that it shouldn't be shameful and both are all sex because it's not only for us to do blow job it's also for men going down on us and blow actually my my oil is designed for give and receive so it's designed for both um you know women and men and so when the man goes down on me it's nice with the blow it's like so silky and so nice trust me i would love to experience this on myself i can't bend that much so i would love to talk about other things not just you know i need lubricant and that's it that's the whole press that you can get is best lubricant category best sex lubricants best for that and nothing nothing is ever the narrative is not open about different type of sex uh it's a taboo unless you buy like a very specific magazine and they will show you or you go to porn and then you you you learn the wrong things like it's not about sensuality and experiencing kids bang bang bang and that's it so yeah no i completely agree i think that there's a lot of there's a lot of exploring that can be done i really encourage everyone anyone listening that's looking for a new and more interesting brand you know in this space this is a really really great place bodybeauty.com check it out you guys and sylvia it was such a pleasure chatting with you i think this conversation was so amazing thank you for your for all the insights and all the hard work you've poured into the brand it's it's absolutely beautiful thank you so much ekta i really really enjoyed and i'm hoping i return for another series oh my god yes we must do it we have to do it we have to to do it still coming so they will definitely be sent to you so to enjoy because i'm launching really beautiful new masks in march for a spring summer and yeah they will be all about kissable butt cheeks oh that's so cool something to look forward to then and i'm excited to see it and yeah let's definitely do a part two thank you so much thank you for having me hey guys so i hope you love that episode please make sure to hit subscribe if you're tuning in to us on any podcast platform we are available on so many different platforms so wherever it is that you're tuning in just go hit subscribe you will be immediately notified when we publish new episodes this way you're able to tune in to amazing insights from experts brand founders industry leaders authors all the wonderful people that we host and that's very important for me because i love to hear from you guys and really understand what you love and what you want to hear more of.

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