Dark Energy Tuesday (Kylie Jenner, Lauren Luyendyk/Alex Cooper, “Summer House,” RHOBH)

33:51And it's really interesting because she wore a piece of denim. I think it was to the Knicks game with Timothy. Yes, the white. And that wasn't even Kai denim. It was Isabel Morant. So that's also weird. Like, I feel like she's just botching this. Did you see the blind item, speaking of, that said that there's a reality star that hawks all this clothing but refuses to wear it because the brand is trash? And everyone was saying that was Kylie Jenner. Probably her because she wasn't even wearing it to the basketball game. She was wearing Isabelle Morant. But they looked like just like the bedazzled jeans that she is trying to put out for Kai.

34:25They're also increasing their prices from under$200 to$70 to$470 is the new range. I also feel like the dresses are expensive though. I've gone on the site for market research. Some of those dresses are in the$400s. Like it's an expensive brand today. Well, now I guess they increase their brands, I guess, or they increase their prices. Yeah, 100%. Because like now recently their prices are expensive. I'm always very confused. I'm like, this is very expensive. And you know who does like an elevated ready to wear brand really well that is pricier. But people, especially influencers, love it. And the thing with Kai is that I don't know any influencers that wear it.

35:06So like who is wearing it? Because I feel like it's supposed to be like influencer Instagram clothes. It's very tight things that Kylie would wear. Elsa Hosk has a brand called Helsa. Yes. And influencers are obsessed with it. And it is high price range. Like I've never bought anything because I don't think from what I've seen of like the try-ons, the quality does not seem amazing, but the styles, the branding is great. Like the styles are very unique. You can think of Helsa and think of like a very defined brand identity. And also because Elsa Hosk has amazing style that people want to emulate.

35:40So it works for her. But with Kylie, it's just like this clothing brand thing, especially with the higher price points. Like if anything, it should be things that the normal person can afford, like Good American and Skims. Even though Skims, I think, is a little bit overpriced. It is. In any case, it seems like a miscalculation. And she says, in terms of what we are dropping, I want it to feel more elevated, focusing on quality, focused on producing more of our collection and less skews, meaning less individual products and more, you know, quality products. So the Greedys, the Greedys, Emma Greedy, I never know how to pronounce this, her and her husband were involved in the incubation of Kai, but transitioned full leadership control of the brand to Jenner a year after launch.

36:29Is this why it's flopping? Yeah, yeah. Because Emma Greedy is behind the success of so many of the Kardashian brands. Right, good American, yeah. Yeah, so Kylie controls the company and the brand continues to grow under her creative direction and leadership, but they declined to share revenues to Vogue and is yet to be valued publicly. But according to them, they made$1 million in the first hour after its launch in 2023, quote unquote. You can say anything, by the way, when you disclose that stuff, when you're a private company. But I wanted to actually just look back because we did an episode on Patreon that's going to launch tomorrow that Sophie led about us trying Alex Earl's Real Active skincare brand.

37:08And that's live on patreon.com slash snarkbait pod tomorrow. But in any case, we talked about how apparently sales for Real Actives hit$1 million, same as Kai, in under five minutes on launch day. And so you're saying Kai made$1 million in the first hour after its launch in 2023. I find that so hard to believe. So you're basically telling me both brands within an hour, I'll be Alex Earl apparently hit that in five minutes. Kai hit that in 60 minutes. You're telling me that both brands made a million dollars in the first hour. I really doubt that. I know for a fact, Alex Earl, that makes sense to me.

37:43A million dollars in sales in five minutes. Yeah. And it's skincare. Yeah. And it's skincare. What are people buying from Kai? Right. I just, I don't know. That made me like pause for a second. Yeah. I don't know about that. I completely agree. And I think, you know, let's just say Kai is a flop. just like Kylie Swim, Kylie Skin, Kylie Baby, Sprinter, which we will get into. I just, like she does, Kylie Cosmetics was her real house. Yeah. And it seems like she barely even talks about or promotes Kylie Cosmetics anymore. Never. She's over it. Why? Why move the clothing? Even in the photos in the Vogue article, she's not wearing clothing.

38:24She's topless wearing these jeans. And apparently she doesn't want to be seen in her clothing in real life. I just, I don't know. I feel like it's just so misguided. And it's also so interesting that someone can have so many followers and be so famous and have a good amount of influence, but not have the power to make people buy something. It doesn't convert into a sale. Yeah. And I think that when you think about Haley Bieber's road, because that's so in the I guess right now, whatever Hailey Bieber did, it is completely turned into a different phenomenon. And at the end of the day, if we just think about Kylie Cosmetics and Rode, which by the way, I was, I was ideating on Patreon episodes I wanted to do.

39:08And I was like, Silicon Valley secrets. That's what I was going to say at the top of the episode, talking about Jeff Bezos and just talking about tech and how much scandal there is in tech. I was like, maybe I could do an episode on that. But then I was like, maybe I want to do an episode on like the marketing that is Rode v kylie cosmetics because at the end of the day they're the same shit like they're probably not made of like the best quality of ingredients like it's just pretty drugstore type celebrity brands that have really great marketing and therefore sell really well as it pertains to road but like what about it is not hitting for people kylie cosmetics because like you said it was her biggest brand in 2016 it sold out like real actives with like in five minutes something is not landing with her audience despite her being as relevant as ever I think even with her relationship with Timothee Chalamet she's always on the tabloids and and Instagram and stuff but like something is not hitting it was like something about this the lips at the time in 2016 she her lips were like this whole conversation the scarcity marketing it was just the perfect storm to make the brand really successful and I think there was a path to continue its longevity and success.

40:17And she just has not done that. It's so interesting. It is really interesting. And I want to talk about her alcoholic seltzer Sprinter that was just launched a little over two years ago in March, 2024. And Sprinter is now being rebranded. They debuted this at Coachella Weekend One, I believe, into K2O, like H2O, K2O. Wait, I have a question really fast. Is Sprinter, that has always been her brand. She's not just the face of it. Like it's actually her brand. that she like owns that's what i thought it was because i i'm just confused about sprinter like i just i never understood sprinter like i never understood if it was like her brand or if she was just like representing it as like an ambassador um hold on i'm just looking it's yeah it says sprinter vodka soda variety eight pack by kylie jenner founded by an entrepreneur kylie jenner sprinter is a bold and juicy r2d vodka soda yeah so it is her brand it's not like see ew ew i hate that it's not like dave porno i think he's like an ambassador for high noon for example it's not that like this is her brand like kylie cosmetics yes okay so now sprinter is being rebranded into k2o and according to an article by hype bay they said filled by the principle that proper hydration allows you to look and feel your best kylie jenner has unveiled k2o by sprinter as an extension of her vodka soda brand sprinter k2o is rooted in functional hydration and beauty.

41:43As a beauty fan herself, Jenner acknowledges that healthy skin goes beyond our daily skincare routine. For its first launch, K2O is introducing the Advanced Skin Hydration Mix. Kylie Jenner says, beauty has always been at the center of everything I do and creating K2O by Sprinter feels like the natural next step. It's all about that glow that starts from within. Whether you're getting ready for a night out or taking a moment to reset the next day, K2O fits right into your routine. And I try to find, like when I go to Sprinter and I go to the website, it's now K2O by Sprinter. So it's not like they're two separate entities.

42:12It's literally a rebrand. It's a rebrand. She needs to stop with the trying to insert her name into everything that she does. The Kylie Swim, Kylie Cosmetics, Kylie Skin, or whatever, Kylie Baby. And then also Kai, and now K2O. Yes. I think part of the success with Skims and Good American and Road is that they don't have a celebrity's name on it. Right. It's almost embarrassing to be holding a Kylie Cosmetics that says like, well, even her products, the SKUs are named Kylie Liner. Like Kylie Mascara or whatever you want to call it. It's almost this like egotistical branding that she cannot escape the name.

42:53But I think that's what actually is hurting her. I think you're totally right. I think it's totally hurting her. And she's always - So interesting, these choices. Because Kris Jenner is smart. Like, where's Kris Jenner? And she's always inserting herself into the most oversaturated market. So she started Sprinter in 2024. White Claw, by the way, it's probably been, you know, around for decades, but it really came about in 2019. Like, I remember when White Claw first came out and that was in my partying days. We would drink White Claw all the time. And then there was Truly. And now there's like every alcoholic spritzer under the sun.

43:26And now you want to start an alcohol spritz brand in March 2024. Like, oversaturated. Liquid IV. founded in like 2011 by a college student now those uh hydration sticks are everywhere you have like noom you have water boy you have liquid iv now you have k2o what is going to have me purchase k2o opposed to liquid iv like why do you continue to go to these oversaturated markets just because you slap your name on it yeah it also feels like she's trying to shoehorn she's like okay so uh i have a beverage uh but like i'm known for like kylie cosmetics and beauty so like what if we did like that like she's trying to like turn something into something that it's not it wasn't supposed to be and it just it feels so like inorganic and bizarre like who is buying this i was thinking about this and you know how there's all those rumors that the kardashians have like a church in their name so then they can do like write-offs yes i don't even think that's a rumor I thought that was like proven.

44:27Yeah, I think it is proven. But I genuinely do think that Kylie lives such an extravagant lifestyle. I would probably say more than any of her sisters. I remember there was an episode on Keeping Up way back in the day when Kim said, me and the sisters are going to have a sit down like intervention with Kylie because she's spending too much. Like it's out of control, her spending habits. And it's turning into a problem. So, I mean, she was also really young then. She's grown up a lot. but I genuinely feel like these businesses are tax write-offs for her so she can reduce her income as much as possible.

45:01Like, I think that's what's behind it. I don't think her plan is intended to even be profitable. It's to have a tax write-off. That's the only thing, the reason this makes sense. Otherwise, why do you keep having brand after brand flop? It's not normal. Like you said, we did an entire episode on not one, but two, but several of her brands that have started and then shuttered within the first year. It makes no sense. It's crazy. So that's why I think. I don't know enough about like taxes to know how that would be like beneficial. But like, I'm sure it is. Well, like in Orange County, it's very common where you have a lot of entrepreneurs in Orange County and the husbands will have their wives start these businesses so that they can get a larger tax write-off so that their adjusted gross income goes down.

45:46Like it's a very known hack for people to do. And I have no doubt Kylie is doing some sort of, and they probably have like the best CPAs working for them to find loopholes and everything. That's what I think is happening. Damn. That is interesting. Amazon presents Jeff versus Taco Truck Salsa. Whether it's Verde, Roja, or the orange one. For Jeff, trying any salsa is like playing Russian roulette with a flamethrower. Luckily, Jeff saved with Amazon and stocked up on antacids, ginger tea, and milk. Habanero? More like Habanier, yes. Save the everyday with Amazon. Spring just slid into your DMs.

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47:46It's so clear Kyle despises Dorit. She keeps like trying to act as if there's like a reason for her concerns about Dorit's behavior, her erratic behavior, when in fact, Kyle has always hated Dorit. And I think she's been praying for Dorit's downfall ever since Dorit stood up for Kathy in Aspen. Remember that? Were you watching Beverly Hills at this time? When they were in Aspen? Yes. Was this during the tequila fight? Yes. Yes. Yeah, yeah, yeah. I do remember that. Kathy Hilton got mad at Rinna because Rinna wanted to purchase 818, a shot of 818 tequila. And Kathy Hilton was like, no, purchase Paris Hilton's tequila, whatever.

48:24And they got in a fight and apparently Kathy had a huge meltdown at the club because they refused to play Michael Jackson. And her and Rinna went home in a Sprint for Van. This was not filmed, but Rinna claims that Kathy absolutely lost her shit. Like she went, like she went insane. And Rinna's like, it made me feel unsafe. I had to lock myself in my room. and at the reunion, Dorit apparently, from my recollection, she stood up for Kathy or told Kyle, hear Kathy out. This is where she's coming from. And I think Kyle did not like that Dorit was standing up for her sister because when it comes to Kyle versus her sisters, if you go against her in a fight with her sister, she will never forget it.

49:01She files that shit away and she will use it against you in future reunions and future episodes. Oh my God, yeah. And in Kyle's mind, she's like, all Dorit cares about is social climbing. She just wants to be invited to Kathy Hilton's famous, like fancy parties but I also yes but I also think that there was something to be said about Kyle having some kind of hatred towards Dorit because of all the rumors about Mo and Dorit that's what I was wondering I could that be at the root of it yes I think that Kyle will never admit it and it's probably something that Kyle may herself may not even be fully aware of if you were to ask her I'm sure she would say those are rumors I talked about it with Mo they're not true but remember how rampant those rumors were when kyle and maurice seal were still together like it was everywhere there were even rumors that they were like having an affair i don't i like want it to be like i like kind of ship them i kind of do too but if you watch this season to read and mo go head to head because oh they do because it's very clear that mo and pk are aligned because they're best friends they go out oh yeah they party together and to reach like baby when it comes to the kids he doesn't want to see them and mo's like i don't know what you're talking about like i see the text messages dorit like he they hate each other accent you just gave mo yeah they go toe to toe i don't know what you're talking about yeah and he's like hi when they're at lunch but yeah yeah i think that dorit is fully aware of all the little tricks that kyle has up her sleeve and now erica and sutton are now going against dorit and in dorit's mind she's like i know your little tricks we did this to everyone else when i was your little sidekick your little minion and now I see exactly what you're doing you're telling Erica and Sutton to go after me and I'm so over it and I think that um it's really hard though to defend Dorit I think despite all this I'm fully on Dorit's side because I see why she's so angered by Kyle it's not just over the fact that Kyle's not supporting her and her divorce with PK it's the fact that she knows what Kyle is trying to do and she's trying to pick Dorit as erratic as possible as like a not a good or a reliable narrator.

51:05And Dorit's like, I'm not going to have you paint me out as crazy. Like it goes so deep seated and so far back in their relationship. It's irreparable in my opinion. But at the same time, it's so hard for me to defend Dorit when she is acting a little bit odd this season and she is spending out of her means. And I think what Kyle was really trying to say to her, despite it not landing well, is you're going through a crazy divorce with PK. Your house is in foreclosure. Why the hell are you going to love Shaq Fancy and spending$4 ,500? like it's not$4 ,500 at Love Shack Fancy yes why I and I like Love Shack Fancy but like how like how many like little like floral like ruffle dresses are you buying right and she's like Kyle you have to remember like Rachel had her friend closed down the shop no one else was buying anything and I had to buy something I was being polite which okay that's like nice of you but You don't need to spend$4 ,500 to make, you know, a little much.

52:01But it's hard because Dorit shows up so late to every event. And this has always been a thing on Dorit's storyline. She's always been late. She's always too busy taking selfies and getting glam to show up on time. But there have been instances this season where they're on the tarmac on a private jet. Dorit has shown up an hour and a half late without an apology. Oh, my God. It's hard. She's still doing that? She's still doing this. Oh, God. That's why Kyle is calling her erratic on camera. She's like, she stumbles in super late, super disheveled because she was late. Her face, full glam hair, fully done.

52:36And Kyle's like, it's rude. And that's why Erica was coming after her. Erica was like, you act like your time is more important than us. Why were you late today, Dorit? And Dorit goes, I was talking to my kids. She goes, we all have kids. You could have just texted me saying, hey, I'm running five minutes behind. Be right down. But no, you just, you're an hour late to every function. It's rude. so at the same time it's like i get why erica is frustrated with dorit and i have to say i stand 10 toes down on erica's side when it pertains to dorit because erica has a point now do i send 10 toes down against kyle coming for dorit no because i think that kyle her tricks cannot be ignored anymore we as viewers are tired of kyle controlling the show and i think i think that kyle at some point is going to be asked to leave like she has i was gonna say what do you think of the rumors Or is that this is like Kyle's last season?

53:22I think the audience is demanding it. And I think Andy won't let it happen because Andy loves Kyle. God. And when Andy stands behind a housewife, they typically last as long as they want to. Yeah. Crazy. Crazy. This isn't giving me any like FOMO in terms of watching this season. I'm like, oh my God. It sounds like rinse and repeat. It is. So many past seasons. It really is. And I will say the first half of the season was not too good, but I actually quite enjoyed the second half. And it was so funny listening to Ben and Ronnie talking about this because Ben was standing up for Dorit. And no, Ronnie was standing up for Dorit and Ben was standing up for Erica.

54:06And they were going, they're like, how do you think I feel? I hate these women. Like this makes me want to cringe thinking about how we're talking about them and standing up for them. It hurts me to stand up for Erica. Okay. I hate it as much as the next person. I know. I know. like i'm looking at you differently dare i say she is the most balanced and fair person this season and i understand her pov i know that is shocking uh wow wow wow wow yeah everly hills you're not missing anything i know i'm like i really am not getting like too much fomo right now yeah unsurprisingly it's stupid but let's talk about deos and leos please so my dark energy object is not liking my outfit when I leave the house.

54:52Like, is there any worse feeling when you're just like, why did I wear this? I don't like my outfit. I just, even if I'm walking back, sir, I want to like, like what I have on. It just, I will always be in a bad mood if I don't like my outfit. A hundred percent. Look good. Feel good. Like if I don't like right now I look horrible. So I told Rachel, you feel horrible. Yeah. And this is an important, like this is because for work but like I this is just a lot going to happen today and I don't look good and I don't feel good okay you don't okay for the record you do not look horrible at all thank you but you don't see me in real life you're also like in in like a dark room right now yeah yeah my my friends were like your nose is peeling off why do you do that shit to your face because I got laser that's why I don't oh you got laser yeah that's why but anyways yeah so I don't look and I don't feel good so I completely resonate with what you're telling me.

55:44Yeah. Like is there's no worse feeling than not liking your outfit. Speaking of not liking your outfit, when you leave your house, my DEO is feeling a pimple form on your chin days before it actually erupts. Like when I know there's nothing you can do. Yes. When I'm like, Oh, a cystic pimple is forming on my chin and I know what's happening. And now it's here. And now I just like hate it. It's just, it's infuriating. Cause yeah, I can't do anything about it and now I just have this huge you just have to let it happen yeah that's mine um my leo is that trend on tiktok where you turn your text into gospel songs I don't think I've seen this oh I need to send it to you there have been so many edits of people uploading it I actually tried it with some with my friends yesterday it's an app called suno s-u-n-o you load in screenshots of your text messages and you tell it you prompt it I want you to turn this into a dubstep song into a folk song into a pop song someone do this to like a rock song they yeah they turn a text and do a rock song yeah yeah and there's one like a punk rock like for like think of like uh like thrice or the use like that type of songs it's really funny but i was posting a song a song of like a snark bait chats it's so funny i need to send it to you guys but that's one trend that I really like.

57:03A second one is I put this on my story on Friday. I was like, I hate going on TikTok because then I think I need all these like things like nano brows or lip blushing. And so many people, so many baby snorkels DM me, they are so sweet. They sent me photos and videos. They're like lip blushing changed my life. I like always still put together when I leave the house. Do you know what lip blushing is? Yeah. It's when you blush your lips. It's like a little, not a procedure, but it's like a thing you get done. Yeah. Yes. It's like a tattoo on your lips. Yeah. Yes. Your lips. Yeah. And so many baby snarks was like, we're like, this changed my life.

57:40Like, I can't believe you haven't done this yet. Really? Yes. Wow. That kind of makes me want to do it. So many girlies sent me before and after photos. Shout out to Katie. She's a friend of the pod. I don't know her, but she's always DMing us. And I feel like we're, we're friends. She literally sent me a full video. She's like, hi, Christy. This is what the procedure was like, like so detailed. failed and now I'm like I need to get it wait guys do we need to get lip blushing that's what I wanted to do and then I was like I want to do it before the live show I'm like absolutely not actually because then I'm gonna come out I'm not letting myself do anything before the live right because I feel like I'm gonna end up like fucking up my face totally um but wow I know it's so funny how we're like oh my god social media is so toxic but like we're we're the victims of it we're like no I need lip blushing yeah and then there's all these other procedures I'm not gonna get any of these like the ones I'm I don't want to put air to it or air time to it but I was like what about this what about this my friends were like you need to stop like this is not what you need to do oh my god it's so crazy like I'm a grown woman why am I susceptible to TikTok making me feel insecure about not having blushed lips oh but I did I did actually get influenced by a TikTok ad slash video and I have never bought anything from TikTok shop because I like I'm scared of it I'm like, what's going to happen with my credit card information?

58:59I don't know. I get scared of it. Totally. But the product was a Metacube face mask. And I like Metacube. I like All K Beauty pretty much. From what I've used of Metacube in the past, I like. But the video was such a good ad. And I got this mask. I ended up buying it from Amazon. And it really works, you guys. Like, it literally, like, in the video on TikTok, like, you could see everything come out of this guy's pores basically doing this mask. And it worked. It literally worked. My face was so clear afterwards. Everything had been excised from my pores. Is that the two masks? Is that what you got?

59:35No, no, no. It's a clay mask that you just put on. Got it, got it, got it. You just put on it and you leave it on for 10 minutes, let it dry, and then you wash it off. Gotcha. I think it's just called Metacube clay mask. It's in a blue bottle. Highly recommend. I actually was going to recommend it in our newsletter. We have a Substack, you guys, if you're not signed up for it, that goes out every Friday with like recommendations for things that we're liking and things that we're laughing at and things that we're rolling our eyes at and some hot takes. So sign up for that in our show notes. Reality recaps as well.

1:00:05Yeah. Reality recaps. Yeah. So that that's an LEO is that face mask. Also, I wrote this down, liking my outfit when I leave the house. Great feeling. Look good, feel good, baby. Look good, feel good. And then also I talked about this at the top of the episode, Devil Wears Prada 2. I highly recommend you guys. It's gotten really rave reviews from what I've seen online. It just made so many pertinent, you know, it had a lot of pertinent themes about AI and the media industry. And as someone that has worked in the media industry and is really, really, really sad about the downfall of magazines, it just felt very timely and loved it.

1:00:47So everyone go see that. And our first live show is next week, which I cannot believe in LA, Friday, May 15th. So freaking excited. It's going to be the best time ever. Trigger warning, Ryan Bailey will be joining us and it's going to be so much fun. I'm like, I can't believe it's already here. So I still don't know what I'm wearing, by the way. No, why don't you wear the thing you sent us? Because no one, I said it in the group chat and Christy is the only one that reacted. and the fact that Olivia and Rachel didn't react made me self-conscious and think that they didn't like it. And I think that was their way of showing me that they didn't like it, which I understand.

1:01:24I can understand why someone didn't like it. It was like Friday night though. So they probably didn't even see and they forgot to respond. Did you have Henry take a photograph of you in it? Don't trust the mirrors. I ordered some other options. So TBD and what I'll be wearing, but that's not important. What's important is that we have so many amazing segments ready. It's going to be so freaking funny. There's one in particular I know that Christy and I are so excited for. Which one? There's two. Which one? The Would You Rather is going to be so funny. And we're also doing a segment called Things We Can't Say on the Pod for legal reasons.

1:01:58So it's going to be hotter takes than you will hear on the podcast. We're taking away all your phones so you can't. I'm totally kidding. I'm totally. No, just kidding, you guys. Collect the phones at the door. Yeah, I'm totally kidding. No, this is not the comedy seller. It's not that serious. but we hope to see you there. If you're going to be in LA on May 15th next week, and you still haven't gotten your tickets, now's the time. x1entertainment.com slash snarkbait and also in our show notes. And then, yeah, we have Patreon bonus episodes every single week. Also ad-free episodes. And like we said, our Patreon episode tomorrow is us reviewing Alex Earl's skincare line and we did not hold back.

1:02:37So yeah, we'll either see you tomorrow or see you Thursday. But thank you guys for listening. Talk to you guys on Wednesday or Thursday. Bye. Love you. Bye.

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