The Kurious Kase of Kylie Jenner’s Disappearing Brands (Bonus Episode From August 2025)

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26:12And okay, let's move on to Kylie Skin because that is what came next. So Kylie Skin was launched on May 22nd, 2019 with a line including cleansers, scrubs, moisturizers, makeup wipes. Did you ever buy Kylie Skin? That's one thing I did not buy. No. So it obviously felt like the natural next step to Kylie Cosmetics. Like you have all this makeup. What are you going to wash it off with? Kylie skin, duh. I think it failed, like I said, to capture the zeitgeist like Kylie Cosmetics did. It was 2019. It's like the Kardashians were kind of slipping in relevancy a little bit. Even back then, Kylie was known for her lips.

26:48You know, that's why the lip kits were so successful. Was she known for having like great skin? Like she has not bad skin, but like not like Hailey Bieber. I feel like Hailey Bieber is known for that like glazed donut glowy look. With Kylie, it's like, are we looking at Kylie for skin advice? Probably not. It also felt like cash grabby, like a lot of these brands do, obviously. At this point, you know, she's worth hundreds of millions of dollars. We know that she is using Barbra Sturm, La Mer, the most expensive facials and treatments on the planet. We all know she's not actually using Kylie's skin.

27:20Whereas, you know, you could actually argue that she is using Kylie Cosmetics. She likes her makeup products. She's not freaking using that garbage on her skin. come on. Yeah. And I noticed that anytime I watch a TikTok video of her or real of her, she's been doing a lot with like Stormi, like get ready with Stormi and me. And she does make it a point to be like, I'm using my Kylie blush or my eyeliner, but I never see her hawking her products on her own skin. Oh, totally. So I actually noticed that you can tell if a brand is no longer really a Kardashian, not even a priority, like just not even a Kardashian real asset anymore when Kris Jenner takes it out of her bio.

28:04So Kris Jenner has, let's go to her bio really fast so we can read off all of the brands that she has listed in her bio. And these are the ones that she cares about. She has Skims, Kai, Kylie Cosmetics, CloudFoods, which is Khloe's protein popcorn brand, Skin, which she needs to take out because that's shuttered. Drink 818. Drink Sprinter. And that's Kylie's like drink brand, I guess. But it's not even Kylie's brand, Sprinter. It's like she's an investor in it. Poosh, Arthur George. Remember Arthur George? Good American. Get safely. And then Kardashian Sulu. The last post on Arthur George Instagram was in 2020.

28:46Can you hear me? Yeah. Yeah. No, I know. Arthur George, I think she feels bad for Rob, so she keeps it in the bio. But so Kylie Skin still technically exists. It is on the Kylie Cosmetics website still. You can still buy those products. It's no longer in Kylie's Instagram bio either. And the brand hasn't posted on Instagram, on the Kylie Skin Instagram since June 29th, 2025. Kylie promoted the brand's lip butter in June of this year also. I thought the lip butter was Kylie Cosmetics, but I guess technically it falls under Kylie's skin. Yeah, me too. I thought it was cosmetics. It's still up and running on the website.

29:28You can order on the website, on Kylie Cosmetics, I mean. But it's safe to say it's not really a smashing success. Never really was as far as I can see it. This is a flash in the pan. I feel like this didn't even get traction whatsoever, however, similar to this next one, which is iconic, an iconic downfall. Like what? Yes. So Kylie Swim is kind of my Roman empire. Like this was a crazy moment in time because the brand, this was like the fastest brand to like open and then shut immediately. So it was launched on September 17th, 2021 and was immediately panned, not only for the designs, people were like, what the fuck is this?

30:12Like the bathing suits were ugly. But then when people ordered them, they all did TikTok reviews saying the quality was poor. The fabric was see-through. The bottoms barely covered people's vaginas. Like I think that all of the Kardashians have gotten some sort of, what's it called? Labioplasty probably to make their vaginas smaller because they don't wear normal, like normal vaginas don't, like we need more fabric than this. Like a vaginal rejuvenation type of procedure because, yes, the fabric does not fit most women's genitalia or whatever. Genitalia? Whatever you want to call it. I don't know.

30:49So people were ripping it apart immediately, like I said. And instead of addressing kind of the concerns or apologizing for the quality issues, they never said anything. They just quietly stopped existing after only a few weeks. The Instagram has actually been completely erased. Stop. It still exists, just no posts on it. And I remember like they stopped posting like back in 2021. Dude, I remember when she was the campaign for this and everyone was very excited because, as you mentioned, Kylie Baby, not really like genuine or aligned with kind of Kylie and who she is. Kylie Swim at that time in 2021, she was still kind of this baddie, you know, posing thoughty photos, a swimwear line is totally aligned with who she is and could have been incredibly successful.

31:39And the fact that it just vanished off the face of this earth and the quality was so bad, like this was a huge missed opportunity, in my opinion. Oh, a huge missed opportunity because there was such there's an opportunity there. Yes. Like she has the platform. She has the resources. I feel like everyone is always looking for more swimsuits, in my opinion. Actually, speaking of swimsuits, though, she has that line with Frankie's bikinis now. Have you seen that? It's like a collab with Kai. Right. Yeah. Exactly. It's like, yeah, it's a collaboration. Yeah, it's a collab. But like, I'm always looking for, I have enough bikinis.

32:10My bikini drawer is like overflowing, but like I always am buying more because I don't know. I feel like that's like just a girl thing. Like we're always looking for more bathing suits. Like, is it just me? I will never be satisfied with the amount of bathing suits I have. So I think this was an amazing opportunity that like she obviously squandered and she just abandoned it immediately. And instead of, you know, taking in the feedback and addressing it or going back to the drawing board, she just gave up on it, which was crazy. And you guys, I'm going to fact check myself. So Kylie does, Kylie is one of the founders of Sprinter, which is that canned vodka.

32:44Yes. Which it's like a high noon. It's everyone's doing it. It's like sit marks. Everyone's doing it. Yeah. I feel like it's not even like a passion project. It's just like a here you go. No, it's literally like perfume in 2000s, makeup in early 2020s, and now it's a hard seltzer. Yeah, it's just like, okay. Everyone, like, I'm thinking of The Toast, you know, High Noons, Dave Portnoy's Brain Ambassador. Everyone does this shit. Oh, my God. Yeah. I'm reading more about the sprinter of it all. Okay. What are you finding? Like, that it was, it was founded with a group of, like, distributors and people that worked in the spirit industry.

33:21So it's not like a solely Kylie brand, but she is one of the founders. Got it. Okay. Have you tried Sprinter? That's one I have not gotten my hands on, no. Yeah, it's one of those things where she clearly just slapped her name on it. At least I feel like Kendall is passionate about tequila. Maybe if you had a business you were passionate about. I think that she is passionate about her business. No, I 100 % agree. She loves it. I think that Kylie has diluted her brand so much by trying to do too many things. And I wrote this down. I feel like around this time, and we haven't even gotten to Kylie Baby yet, which Kylie Baby, this is a good one.

34:00Yes. But I feel like they were trying to brand her as this like CEO, girl boss, world dominator. Yes. Like she was creating this massive empire when really like she was A, diluting her brand. It's better to do one thing. Like with the lip kits. It's better to do one thing really well than do a million things really shittily. And I think that what it comes down to more than her like actually being passionate about these businesses is her wanting to have like photo shoots of herself. Yes. Yes. I do think that every time I think of Kylie in her heyday, I think of that Forbes, obviously that magazine where they said she was a self-made billionaire.

34:39She got a lot of heat for that. But I recall, I don't know if it was the Forbes interview or a separate interview, but the interviewer was explaining that when she was interviewing Kylie, Chris was right beside her. And any time they asked a question about the business, Kylie would just freeze and she would kind of look to Chris. And that was kind of something that made a lot of headlines. And listen, I'm not saying that a 22-year-old will know the ins and outs of every business, but you should be prepared knowing that if you're going to be interviewed by Forbes to answer questions about the business.

35:07And the fact that Kylie was so reluctant to be able to answer these types of questions and instead look to Chris for every single one just shows a lack of professionalism and true understanding of like what makes your business successful. Again, I know that these people are not, you know, like what we were saying with Mary-Kate and Ashley, they seem to be very involved in the row and they actually are deeply involved in the operations. Yes, totally. Right. And like, I'm not saying that everyone needs to be the Olsen twins when it comes to their brands, but you should be prepared. Even if you don't know the answer, have someone coach you on how to speak.

35:37You should know what's kind of going on. Exactly. At least a little bit. And I mean, it makes sense. Like she was like 18, which we didn't mention. She was around 18 when Kylie Cosmetics launched. Like, do we think an 18 year old is like, OK, what are the business KPIs here? Like, no, like she doesn't. She I'm not too I'm not trying to like shame people who don't go to college, obviously. But she it's not like she went to business school. Sure. You know, and she was very, very, very young when all of these brands were founded. She was just the face of them. I think as the face, you should be responsible for knowing how knowing how to answer certain questions.

36:13Exactly. Exactly. So let's move on to Kylie Baby. This is another one of my favorites. Me too. So Kylie Baby was launched on September 18th, 2021, and it was a baby care line offering gentle and vegan shampoos, bubble bath, lotions, etc. for babies, obviously. And right away, people were like, this feels weird. Like, what are you doing, Kylie? Like, I think just right away, people are like, why? Why would we trust a Kardashian with the products that they are putting on their children? You know, it didn't feel really like on brand or even like a good idea at the time at all. It just was transparently a cash grab, I think.

36:52Do you remember the marketing campaign that they did for Kylie Baby? With Stormi? Yes. And like, I'm so, you and I, of course, would remember this. If we asked the normal person, everyone would be like, what are you talking about? I am so glad you remember this. Our brains think exactly the same. When they were on this like unicorn that was flying and they were in this castle. And then clouds. Clouds. Yeah. No, normal people like remember like memories and like, you know, memories of their loved ones, important things that they learned in school. No, you and I, we remember Kylie baby marketing campaign.

37:23Too much real estate in this brain. Useless fucking shit like that. Yes. But she did get I'm so glad you brought that up because she did get a lot of backlash for using Stormy so heavily in the marketing materials. and Stormy was around like three at the time I want to say because Stormy was born in 2018 so she was around three years old but yeah people were like you are of course exploiting your child you are trying to prey on people who just are like oh my god Kardashian fangirls like I'm just gonna buy whatever the Kardashians put out even though like what the fuck is this that you are putting on your child it's like I don't know it just felt so icky and again it was branded with Kylie, Kylie, Kylie, Kylie.

38:06And it's like, what kind of mom is like, hey, like children have very sensitive skin. I am only going to put the best on their skin. So I'm going to get a Kardashian brand. No one is doing that. That's actually such a good point that I didn't even think of as, I was going to say as a mother. No, like if I were, if I were a mother, I'm going for OG brands. And I know there's been like a lot of talk about, okay, Johnson & Johnson is filled with a bunch of, I don't know enough about that, so I don't claim to be an expert, but just at a high level, I would want to go for more OG brands that have been trusted for decades.

38:40Yes. Like, I'm not going to go and put all my baby sensitive skin Kylie Baby Cream barrier butter. Like, give me a break. Glazing milk. Yeah. Like, who's—and really quick, I want to know which of the baby snarks on the Patreon, if you guys remember the marketing materials from Kylie Baby. Because if it's as ingrained as it is in your brain, as it is for Sophie and I, you're in the right place. You're one of us. One of us. Also, like, let us know if you've purchased from any of these brands and what your experience was. I will say that Jessica Alba with Honest Company, I know that people love Honest.

39:16I mean, it's made Jessica Alba a billionaire. She doesn't need to act anymore. Like, she is a billionaire now because of it. It's been a very successful brand. I know people love that brand for their kids. Even though her Oscar-worthy movie, Honey. That was a great movie. No, like the way that movie used to be one of my favorite movies with Lil Bow Wow. No, Lil Romeo. Excuse me. Lil Romeo. Get it right. Oh, my God. Loved Lil Romeo in that film. I mean, that was a missed opportunity for him to win that Oscar. Honestly, like it's it's so good. They were snubbed. They were snubbed. Like that movie.

39:46That's another shark bait coated movie. Yeah, we should do a Patreon walk party with that. It's like time for we haven't done a movie night in a while. Like, yeah, for one. Okay, so Kylie Baby is also no longer in Chris or Kylie's bios, unsurprisingly. But it's still around. Barely. So Kylie Baby hasn't posted on Instagram in more than a year. Their last Instagram post was July 3rd, 2024. Tons of comments saying, is this brand out of business now? They don't seem to be developing products anymore. It's still up on the Kylie Cosmetics website. No, it is. Well, you can't buy the product. So it's on the Kylie Cosmetics site, but the only products you can buy, there is a Kylie baby label.

40:27The only products you can buy are hooded bath towels, hairbrushes, and travel cases. Wait, you're right. There's five products on this. Yeah. And they're all, you know, like I said, hairbrushes, travel cases, things that you don't need to develop, like products that don't need to be regulated. They're not developing new Kylie baby products anymore. It's just kind of merch. Wait, you just went out. If you guys are watching as a business runner. Yeah, the cover photo. The cover, yeah, the cover photo is the lotions, the barrier butters, the glazing milks. The glazing milks. So yeah, the banner or cover photo of the Kylie Baby section of the website is still like those products, but you can't buy them anymore.

41:07So again, it's clear that this brand was not a smashing success. It's basically out of business. You can buy Kylie Baby merch, like we said, the, you know, travel cases, brushes, whatever. But like, it's just so weird not to address it. Like, like I said, I get that it's clearly a failure. It's a flop. It's not a business that has been successful or they want to keep promoting because not enough people were buying it. But it's probably so confusing for the few people that were fans of the brand. I'm sure there were like a few at least that were like, I love these products. I swear by them. My baby loves them.

41:42And then the brand just like goes out of business and they don't say anything. Right, right. It's so weird. Like normal businesses don't do that. When normal businesses shut down, they address it and they're like, hey, guys, we're going out of business on this date. Right. We're having like a warehouse sale where you can just buy the last of our stock. It's been an amazing few years, blah, blah, blah. But they just disappear these brands. Right. I just went to Reddit and I just typed in Kylie Baby and someone's just like, it's hiding along with Kylie Swim in the Bermuda Triangle. Yeah. Overpriced garbage.

42:15Yeah. I'm just so curious if there's any folks on here that have used it and actually liked it. Yeah. And again, it's just so clear that it was a cash grab. And again, just the Kylie name, the Kylie brand has been so diluted because of all these cash grabs. I don't know what they were thinking. I think maybe their thinking was, let's just make some quick cash. But in the long run, And these were all such bad moves. Again, making everything so heavily Kylie branded was a bad move. Just all of it just seems so not well thought out at all. Like, it's so confusing to me, like, why they made these moves.

42:58And that's why when people act like Kris Jenner, obviously, the devil works hard. Kris Jenner works harder. She is a marketing genius in a lot of ways. I think that they really flubbed the Kylie of it all because she could have been potentially. I know this is crazy to say she could have been like the next Estee Lauder. No, I don't disagree. I think that the trajectory of her career was so vast and they they fumbled before it could even get to the peak. Exactly. And it's yeah, like if anything, they should have just focused on Kylie Cosmetics, which, like we said, was the biggest initial success.

43:33And yeah, now it's like everything has been diluted. The name has been diluted. the brand, just everything about it, they flop. I've been a diehard TaskRabbit stan long before they were a sponsor. I cannot remember the last time I moved without enlisting a tasker, whether it was for assembling furniture, mounting a TV, hanging artwork or shelves, the list goes on. And it's not just during a move where your to-do list can feel like it's 10 pages long. Sometimes I really just need an extra hand for those little things I feel like I never end up getting around to myself, like hanging the collage wall I promised myself I'd do for months.

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48:47By collaborating with iconic brands and global designers, we hope that Kai will be a platform that delivers access to incredible fashion for everyone. Yeah, I love what you put here. A lot of InstaBaddy clothing that would only look good on Kylie. Very tight, very fitted, basic, etc. Very skims adjacent. You're so right. When she wears the clothes, obviously they tailor it so that it's perfect to her proportions. Like, it's not just off the rack. Yes, exactly. I could never wear anything like this. And I will say one time I saw Alex Earl wearing the red dress with like that little, what's that thing that on the side?

49:21Like asymmetrical dress that had the little like shoulder thing. Yeah. Alex Earl looked so good in it. But I was like, unless you have no fat on your fupa, I would never wear this. Like ever. It's also like so, yes, exactly. And also like their statement about like luxury with everyday size. It's all buzzwords. Like none of it means anything. Yeah. And it doesn't give luxury at all. It looks very cheap. It looks like Fashion Nova. But the prices are really high. So like a pair of cotton spandex fold over shorts. Again, like these are all like the pieces might look cute, especially on Alex Earl.

49:59You buy them from Amazon. Again, like if I want something from Skims, I type Skims dupe on Amazon. But a pair of cotton spandex blend fold over shorts,$92. There is no reason that should be$92. A cotton spandex catsuit,$248. So the prices are very steep for what it actually is. Right, right. And it is interesting how Skims adjacent it is because they're all like very tight basics. You know, there are kind of like bras, like cotton bras, undergarments, and just a lot of like Skims. Skims is known for having this very like just wardrobe basics aesthetic. Everything is just basic, basic, basic. Monochromatic.

50:44Monochromatic, not in a bad way. Like Skims has done very, very, very well for what it is. But I'm very surprised at how similar the Kai aesthetic is to Skims. Like it's not different at all. And I think Kylie, like, again, there's so much opportunity there to do something different. Like to do something interesting. Like you have all the fucking resources in the world. You have the platform. Why are you just doing the same shit that Skims is doing? Yeah, and I'm trying to go on Skims right now just to see, like, what would a t-shirt, like a very basic t-shirt be in comparison to Kylie? So there's, like, this sleek stretch, that twisted top that is, like, the beginning of her line.

51:25$53, but originally it was$83. They had to mark it down. Right, exactly, because no one's buying this shit. No one's buying it. and okay sorry i'm just trying to go on the skims website the a t-shirt is why is it showing it in taiwanese dollars i don't know what's going on oh the last time you looked at it was were you in taiwan yeah okay so 53 so it's basically like 53 us dollars for the basic t-shirt on skims compared to that twisty top originally 88 but now has been marked down to 53 which is the exact price of a skims t-shirt so like it originally was even more expensive than skims crazy crazy And there's no reason for that.

52:06And also, again, like I understand that a lot of people love skims. A lot of people have gone back again and again. And I think that's the secret with celebrity brands also, is that like your name will only get you that first time purchase. People are only going to return as customers if the product is good. And I think that's where Ariana Grande and Rem has not done well, because every review I've seen of Rem is that the makeup is not great versus House Labs by Lady Gaga. that. Olivia, a researcher, swears by House Labs. And it's not just because she's a little monster. Like, it's not just because she loves Lady Gaga.

52:41Yeah, I didn't put that together. The makeup, the products are good. And I think that's, again, where Kylie brands have really flopped, is that the quality is just not there. And especially for these prices, and especially for these, like, basic-ass Fashion Nova designs. Again, it's just more BBL fashion. And I think that like Kylie went through a little bit of like a cottagecore era. She's still in it. She's still kind of in it, like wearing like, you know, Doin adjacent like sundresses. And I think it's like the Timothee Chalamet of it all. It's like, oh, I'm in the French countryside with Timmy.

53:12So I'm wearing, you know, a floral maxi dress or whatever it is. I think that like a cottagecore type brand of really high quality, because that is like very, very, very in right now. And I don't even think it's just a trend. I think that it's timeless. I think that that's like a very timeless aesthetic. I think that's why, like I said, Doin is super successful. And even though those products are on the higher end, they do their aesthetic very well and it's very unique and it's hard to find those products anywhere else. Right. Versus like these fucking basic ass, like skims, spandex shit. You can find all of it on Amazon.

53:49I swear to God, like you can find it so easily on Amazon for a fraction of the cost. Like, that's why it's so it's disappointing. Like, I'm disappointed. We were all rooting for you. Yeah. And I think it's she had, as we just mentioned, like such a good path for she could have made even another billion dollars, I'm sure. Yeah. But with every brand that she continues to push out, it dilutes, it dilutes, it dilutes until it basically is just like water. And you're like, I don't even what are what is your brand? Because if you think about what Kylie's brands are, there's so many bubbles that pop up above your head.

54:22Like, okay, is it Kylie Swim? Is it Kylie Cosmetics? Is it Sprinter? Is it Kylie? Like, it's overwhelming versus when I think of Kim Kardashian, I'm like, skimps. When I think of Khloe, good American. It's overwhelming. Choice paralysis. No, totally, totally agree. And yeah, I mean, as for the reviews that Kylie has gotten, unsurprisingly, they've been very mixed. And I don't know. Like I've seen like influencers like either get gifted Kai or post it or buy it. Either way, I don't know anyone in my real life. Unlike, like I said, Skims or Good American that I know people genuinely buy. It's just like so annoying because again, imagine having all of the resources in the biggest, one of the biggest platforms in the world.

55:08Right. Right. There's no excuse for making shitty products. No, there's not. And I think when it comes down to it, the more I think about it, I think something about Kylie Jenner seems a little embarrassing. And it's not because I find her to be embarrassing herself. It's more of like any brand that she puts out almost feels embarrassing slash tacky. Whereas like, I don't feel embarrassed slash tacky, even though people hate Kim Kardashian probably just as much as they hate Kylie Jenner. People love Kim Kardashian as much as they love Kylie Jenner. It's not like Kim is necessarily more hated or loved than Kylie.

55:37It's more so that like it inherently feels embarrassing to wear anything Kylie branded. Yeah. And it's again because it's so heavily branded with her name and face, whereas Skims isn't. Yeah. It's just like, I don't know. Like with Kai, I would be surprised. Like this is her most recent brand other than Drink Sprinter. So this is her most recent brand. I would be surprised if it's around in five years. It seems like another cash grab. And what's interesting is that, you know, Kylie Cosmetics, Kylie Skin, Kylie Swim and Kylie Baby all came like one after the other. Like it was a very, you know, just like three out of those four brands pretty much doesn't exist anymore.

56:19The only brand that still exists from those original four is Kylie Cosmetics and now Kai and then also Drink Sprinter. Yeah. So Sprinter was actually launched in March 2024, offering four flavors, black cherry, peach, grapefruit and lime. And it's like a vodka soda using real fruit juice, no added sugar, 100 calories per can, 4.5 percent ABV. What is that? Alcohol? Yeah, it's like I think wine simply like around like 8 percent. Yeah. Excuse me, 13, 12 to 15. Sorry. And it uses the same distributor as Kendall's 818. ABV for high noon is also 4.5. So it's literally like a glorified high noon, a glorified.

57:02Exactly. Yeah. White Claw, truly. It's the same shit. Yeah, exactly. It actually, like at first, it was another one of those like early successes. It looks like they shipped 140 ,000 cases in its first month, which is obviously a strong indicator of like early demand. but since but since then like i've never seen anyone drinking it in the wild to be honest the only time i ever see kylie marketing it is when she's like at a college bar and her and kendall are passing out 818 shots in cans of sprinter yes oh my god you know or like or in vegas like genuinely that's the only time i've ever seen her hawk the product is when she's doing press and like looking super hot and like passing it to to people behind the bar yes exactly so yeah Kylie or Kendall and Kylie.

57:48What was I trying to say? Kylie and her, Kendall and Kylie together. Kendall and Kylie were going around to college campuses and like distributing their alcohol. Yeah. And that's an OG Kendall move. Like Kendall would do that often with 818. And I think Kylie just kind of attached herself to that marketing strategy and was like, let's just do it together and we'll get more people. So, yeah. And even like, again, it's like when I think of Kendall, I think of 818. Right. And it's just like, OK, she is very like I'm not saying that she like invented tequila. I've never had it. I've actually heard it's really gross.

58:22I heard it's disgusting. I have zero interest in trying it. I'm not trying to like applaud her for like slapping her name on like a tequila bottle. But again, it's like her one brand that I think that she actually like cares about. And it's what she primarily promotes on her social media other than brand partnerships. versus Kylie with her Kylie Cosmetics, now Kai, now Drink Sprinter. It's like she's doing it again. It's like you're just so all over the place. And I think that that's why Kim also had the foresight to shutter. I mean, it's not like it was like really her choice probably to shutter these brands.

58:58They were flops, but like skin, skincare. And then also KKW Beauty. Oh, yeah. People love that too. Did they? Yeah. I had the contour stick, but I didn't really know how to do my makeup, I feel like, back then. But like, it actually was like a pretty creamy. It reminded me of the Rare Beauty bronzer stick. It was good. You would. You would. You would. You fucking would. Station nightclub fire. No matter what you do, make sure it's on a strong stomach. I watched it. You would. I told Chris, if you guys haven't listened to that episode, I told Chris, I was like, please do not watch that video. And Chris was like, I watched it.

59:30And I was like, you would. Oh my God. It's not funny, obviously. It's not a laughing matter. It's like a tragedy. It's just our rhetoric was funny. Like you would. You fucking would. Like, Christy just never ceases to amaze me. But I think, like I was saying, is that Kim, even though she had those other brands, she had the wherewithal to shutter them to focus on her most successful one, which is Skims. And now Skims is, like, a billion-dollar company. It's extremely successful. I know plenty of people who hate the Kardashians that still swear by Skims. And that is, like, she unlocked, like, a really, really, really powerful thing there.

1:00:07Yeah. And I mean, also like Emma Grady, I think that like Emma Grady being involved with both Skims and Good American, like she she knows what's going on, because as far as I can see it, Emma Grady was not involved in any of Kylie's brands. Oh, that's a really good point. And another thing that I like about Skims is Kim actually practices what she preaches in terms of diversity and inclusion. Like Skims was hiring for like an accounting manager. I was just curious to see like what the salary range would be. And I was looking at it and looking at the website and looking at their like C-suite, many women, many women of color.

1:00:40Like I like that she kind of promotes like diversity inclusion in her brand because it's a serious damn business. And she has women like all up on that C-suite. I will give her props for that. And then obviously the marketing materials and the size inclusivity. Like we talked about when we were talking about like Daphne, Paige DeSorbo's pajama label and how the sizes only went up to XL. Oh, meanwhile, Skims goes up to like 3X or 5X or something like it's just and that's been from the get go. Right. So I will give her give her props for that. And let me just say that Emma Greedy. Yeah. The three brands that she is involved with when it comes to the Kardashians, other than Safely, which is Kris Jenner's, are Skims, Good American, and then also Kai.

1:01:26So she is involved with Kai. And I think that maybe that's why she was like Kylie. We need to change the branding a little bit, even though it's still Kai. It still has Kylie's name on it. It's not the same like Kylie clothes, you know, like everything else. Kylie found it. That was a flop. Right. But Emma Greedy, I think, clearly knows what she's doing. I don't know if that's going to save Kai, but I think that it's done pretty well for Good American Skims. And I think Safely. Like, I don't know. I'm not like, I don't pay attention to Safely as much as I pay attention to the fashion brands. Right.

1:01:59Have you bought Safely? No, no. I didn't even know that was a brand, shockingly, because, you know, I love a celebrity product, but I didn't even know. Oh my God, there's lore. There's actually lore with Safely. The lore is that it was originally founded in 2021 between Kris Jenner and Chrissy Teigen. And then Chrissy Teigen got canceled that year and she was kicked off of Safely so that it was just Kris Jenner's. Oh my God. Yeah. Oh, wow. Interesting. I wonder if they're so tight, Chrissy and the... I doubt it because Chrissy like is completely irrelevant now. I mean, in my opinion, And deservedly so because she said so many fucked up that maybe we need a Chrissy Teigen episode.

1:02:35Oh, my God. I don't know too much about Chrissy Teigen, honestly. Oh, I feel like I am a historian on Chrissy Teigen, unfortunately. And there is a lot. Unfortunately. Unfortunately. And there's a lot, a lot there. Oh, by the way, I just looked down at my phone just to like check the time. I posted my poke bowl from Bear Flag. And we forgot to mention this on our LA recap is that I flew into Orange County first. We went to Bear Flag, which is right by Christie's. Yeah. In Orange County or Laguna Niguel. Yeah. And it's so, it's this fresh ass, the most fresh fish of all time. So good. So fucking good.

1:03:17There's like seaweed in there too. They do like, they basically give you like a container of just the fish. Like you get a pokey, pokey. It's not like a pokey bowl where it's been all raining. Right, rice. Like rice and cucumbers. It's just the fish. And then you get a bag of chips in spicy mayo and you dip the chip. And this girl replied to my Instagram story. She was like my second cousin. She goes, I still dream of my pokey from Bear Flag. Could not relate to this more. I dream of it every day. I first had it in June. I thought about it every day. And then when Chrissy was like, let's get it.

1:03:47Let's get it again. Like before we drive to LA, I was like, oh my God. Yeah. I'm so glad you said that. Sophie texted me yesterday. She goes, we're like craven bear flag right now. I said it exactly like that. In fact, she voice noted me just like that. I'm craven bear flag right now. Am I right? It's crazy. It's so good. Because like everyone was like, Sophie has a valley girl voice. I'm like, what do you mean? She gives me Carl Radke voice. I don't know like what that's about. I don't fucking know either. Like your voice does not sound like that, but it's evolved. into. No, I know. Like, no, what I'm telling you, like, I give voices to all my friends.

1:04:26Like, I make my best friend Michelle sound like an Asian fob, like fresh off the boat. She speaks English perfectly. I make her sound like a Chinese fresh off the boat. And everyone's like, dude, that's fucking offensive. Like, no, that's how we greet each other. Like, it's like, oh, ML, how are you doing? Like, that's how she talks to me. But everyone's like, why are you being so racist? I'm like, no, it's just the way it's more of an aura. She's not a fob. It's an aura. So my aura is talking like this. Am I right? I guess so. I guess so. How's it going? Hey. Hey, how's it going? How's it going, guys?

1:04:58Not a problem at all. It's not a problem at all. It's not a problem. Okay, guys, that about wraps up today's Patreon episode. I would love to know what Kylie brands or any Kardashian brands you have purchased, what your thoughts on them are, what your experiences with them were. Let us know. Again, like I'm very fascinated by all this. I think what's most fascinating to me about these disappearing brands, and I've seen people say, like, what are you even talking about? Like, who cares? Like, clearly the brands flop. My point is, when a brand flops, they usually address the fact that the brand is shutting down instead of just ghosting their customers.

1:05:36But the thing with Kylie is because she has so many fucking brands, they just assume we're going to forget. Like, because if Skim shut down, I mean, that's a different story. But like, she has so many that it's like, oh, it's just we don't know because there's too many to keep track of. You think that if you take it out of your Instagram bio, we're just going to forget? Sophie and I certainly will not. No, we will not forget. Obviously not. But yeah, I am not discounting the fact that there are definitely people who enjoyed these brands, which makes it all the more interesting that they just decided to one day cease production and ghost their customers.

1:06:11So I don't know. I'm very interested in all of these. I think there a lot more Kardashian brands overall that have disappeared. But in terms of Kylie, this about covers it. So yeah, let us know which Kylie or Kardashian brands you guys have bought before. And thank you so much for being here. We love you guys. Anything else, Christy? No. You did a really good job walking us through. And we will see you guys tomorrow for a really, really juicy deep dive on the main feed. You guys, I recoil even thinking about this person. It's really crazy, especially in 2025. So we'll give you one hint. Let's give one hint.

1:06:52Beautiful girl. But is she a model? That's my hint. I have two ladies standing in front of me. For similar reasons. You have what each other wants. You guys know. You both have what the other needs. Yes, thank you. That's it. Well, we love you guys very much. And let us know what you guys think about Kylie's Discipline Brands or other Kardashian brands in the comments. And we'll see you tomorrow for another deep dive. Bye. Bye.

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