Xbox’s Business Pivot Explained: Should Fans Be Worried?

0:01Spawn on me is the premier podcast spotlighting people of color every week we talk new what we've been playing and tell you who's invited to the cookout our show is all about talking about gaming through a prism of blackness because we are the culture welcome to brokaka y 'all

0:28yo what did you be everybody what's good everybody we have a lot of good stuff to talk about this week on the spawn on me podcast with kylie fadams i'm your host kylie fadams hope you're doing well hope you're having a wonderful rest of your week uh i am back on the grind it has been a minute since i have been here doing this kind of work on the streaming side of things we have a couple of things going on we have some stuff that's happening in the back end you know testing out some new equipment testing out some new things things have been a little bit glitchy uh so i want to get that out in the world early to be like, Hey, you know, we're trying, we're trying to get everything working properly and making sure everything is looking good for all of you at home.

1:09So I just want to make sure all of that is in the mix. So if you do see something kind of glitchy or something that kind of freaks out a little bit, we'll, I'll work on that stuff. We'll figure out good ways to make it happen for all of you at home. That being said, I want to give everyone a big shout out for all the love we've been getting on our social media and on the places uh that we do reside in the podcasting space the content creation space i'm getting some really good some really awesome uh feedback really awesome comments really awesome just conversation around the work that i've been doing over the past couple of weeks with multiple reviews that have gone out we did our battlefield review battlefield field six review did our ninja guide uh four review a lot of stuff is in the mix right now share some really dope content about the the latest season as well that just popped up uh really good stuff all in the mix all over the place for various games and various things out in the world so it's been very cool to be able to see you know just just the love that we've been getting for for the work that we've been doing and trying to make some some fun stuff happen with the conversations that we have been discussing and having.

2:19So that's always great. That's always fantastic. Always super fun to be able to do that. So that's always, always really good. And just great to be able to be rocking with y 'all here on a Sunday, making it happen, trying to get some good stuff in before all that stuff happens. So without further ado, we're going to just jump right into the news of the week. And a lot of it is all about our friends over at Xbox.

2:57First up on the show, there's been some discussions about what is happening over at Microsoft. Microsoft had a bunch of different stories during this week. They had a whole bunch of kind of, you know, connected tissue happening across their channels. and in various places in various ways. I think the biggest story that has come out of this week has been from our friends over at Bloomberg, coming from the fam Jason Schreier and Dina Bass, who put out a story talking about how Microsoft is now kind of pushing Xbox to heighten their profit margins for their business, for their BU. And that's really interesting news because that changes a lot of what it means for the Xbox product.

3:47Changes a lot for the potential work that goes into what's happening for all of you at home as consumers. It changes a ton of the work that's happening in multiple spaces, and it winds up making all of those things have a lot of different repercussions across the board. I think one of the things that people have been discussing and trying to figure out has been, you know what does this mean for you know the future of xbox has had a lot of good discussion about where we are in the ecosystem i think we're now seeing after the the the re-up of more hardware in the xbox rock ally x that's kind of the first foray into the potential handheld space and what does that mean for the next generation console that's coming I think there's a lot of, you know, things to work into that discussion that I think mean a ton for what we're going to see moving forward.

4:45And I think what came across in that Bloomberg article was at least the main talking points or the main kind of points of that discussion were. So what is a 30 price, 30 percent hike in the want from the company to see as a profit actually mean? Right. Does how how badly does this move the needle for developers and for their expectations, which I think have already been high from the consumer end of it. I think consumers are always looking for the best and the best product that they can potentially buy. While we've also seen Microsoft raise prices on Game Pass, on hardware, on other aspects of the business, while also Microsoft making a pretty, pretty big amount of money and a pretty big profit across the board, while also asking to kind of raise this number after we saw the ABK acquisition.

5:43I think for me as a person who's looking at this and knowing that the, you know, at least from what was reported in the Bloomberg article, that the usual numbers were like 17 to 22%, which are, you know, the current estimates for what you would need from a profit margin from their side. At least that's kind of the current industry standard. um what's gonna happen now in terms of what the future looks like for the brand which i think has already had some some issues or at least has had some some trouble kind of making the case for why uh people want people want to be in the xbox brand i think that's at least what a lot of consumers are saying i think there's still a fair amount of good within that space but also what does this mean in terms of what does this look like if you are now asking people to spend in an economy that has been ruined by at least here in the united states by the trump administration right so you have the trump administration who's come in and are putting tariffs on everything which is already which i think is the again the main reason why we've seen this happen and i want people to kind of remember that it is not just because of the idea of what corporate greed is.

6:53I think people will find that in a lot of different avenues. I think corporations are going to continue to do what corporations do. And Microsoft, I mean, Xbox is a business unit within that larger corporation. But I think if you're playing the game and looking at the game in the realest ways, I don't think a lot of these changes would have happened if the Trump administration hadn't literally screwed up so many aspects of the way things work. So with that being said, what does this mean for hardware? We now have seen a couple of companies, some companies like Apple, NVIDIA, they've talked about kind of moving more of their offshore production to more domestic spaces to offset some of that potential cost.

7:41We've seen this big merger happen over the past couple of years. and to a certain extent it hasn't necessarily paid off in terms of the amount of profit that that particular BU has been trying to to incur we've seen Amy Hood come in at least from the article again that this was a a new rule kind of implemented in 2023 that is now starting to kind of really be shared from you know folks in the article who identified uh who said they wanted to be anonymous in the documentation or at least in the story. And we've seen cancellations of studios. We've seen a lot of firings. We've seen a lot of disinformation, or I should say not necessarily clear information coming from the Xbox camp in some aspects, while also now seeing, and we'll talk about this in the next story, multiple games that were in the Xbox fold now go over to the rival in PlayStation.

8:42You know, me as a person who has been in this game for a minute and is more even keeled than I think most, you know, I hate the layoffs. You know, I hate the closures of studios. I hate that projects have gotten canceled. Those are not great. Those are not fun stories to talk about. Those are not good things that have happened within the ecosystem for a long time. I do think that there is some aspect of this that, you know, I think the biggest gripe that people have when it comes to this conversation is it feels like the goalposts keep moving. and I think the thing I keep coming back to in all of these things is I love and I appreciate context and I think the all all of these things outside of the the profit margin which now is again this is a this is a self-inflicted wound right if you look at it that way they didn't have to make that acquisition they didn't have to buy those folks I was definitely on on board with them doing it at first because the conversation was at that time.

9:52And before that time, through the conversations that Phil Spencer shared in the FTC testimony and all those things was if we are trying to stay solvent and we are trying to stay in the race at all, because we've been taking a loss on hardware forever, we need to shake it up and we need to do something to kind of bring that in on the fold. Maybe the software side of it is going to be the the way that we do that with an acquisition of multiple studios and the biggest studio probably on the planet at that time, which was Activision with call of duty and you know, all of their mobile properties, King, all that stuff.

10:28I think now there's a bot is a layer of buyer's remorse from all sides, but also I think at the end of the day, as a corporation and as a business, Microsoft is going to be like, yo, we spent a lot of money in your BU. Like, I think a lot of people also who I see online have these discussions often who, who might necessarily have worked in corporate and don't understand that, like, even if you have a really big margin and even if you have, I'm sorry, even if you're pulling in crazy profits in tech companies, especially if your BU is underperforming, underperforming, everyone kind of looks at that BU and it's like, How do we tune this to kind of get everything in line for our shareholders so that we can have a better perspective and have a better conversation towards the end of the year about what is that supposed to look like for us?

11:20And I think you then wind up having these things happen where through consolidation, you wind up having things that usually happen in a consolidation. People lose jobs, projects are cut, all of that stuff. None of those things, again, they're not good things. But I feel like this is not new. And I don't think that this is not like common par for the course for these activations and for these kinds of things. While also having, you know, some form of a roadmap for what the next version of this company is going to look like. I think we've had some good discussions about hardware. I think the ROG Ally X is a great piece of hardware.

12:09I think it was a really smart deal that they partnered up with with Asus to be able to put out that device. I think it's not a device for everybody. It's a device for enthusiasts at a thousand dollars. We talked about that in the review that we did on our YouTube channel. But I think the I'm always trying to balance out what's the energy of the Internet, which isn't really a good space to really think about the energy of anything. because it's always mad and it's always a little bit wrong and it's always in its feels in ways that are unnecessary and also not helpful to getting out real good nuanced conversations into these discussions.

12:49But I think this does put a lot of pressure on all of the games that we wind up seeing moving forward. I guess the big conversation has been for a while has been Xbox doesn't have any exclusives to kind of show. And we've gotten around some of that part of the corner where I think there are some really good games coming out of the Xbox camp. And this year has been fantastic in and of itself. But I think, you know, looking through that Bloomberg article, one of the big discussion points I think was the most salient and kind of most important one was, and this is a quote from the article, not every project is expected to hit the 30 % profit threshold said the people again these anonymous folks who gave information up not every project is expected to hit 30 % profit threshold said the people but many xbox developers and groups have been presented with this new target moving forward games that are either cheap to make or deemed more likely to to generate significant revenue when falls may take priority over riskier bets, said the people while Xbox is floundering hardware division may face a significant rethinking.

14:07I think this is the most significant part of this part of the article because this part actually isn't new. I think the profit margin is one aspect of it for Xbox as a whole, but I think, and this leads to some other quotes that came out this week from both Sarah Bond and from Matt Booty really do speak to the current state of the industry more than anything else where we've seen this discussion pop itself up in multiple ways about like what happens if and again this is me coming off of games like Concord and other games that didn't necessarily do well at all or games that didn't hit their potential own profit margins or their own sales expectations.

15:02And I think it is an overarching discussion that winds up happening in totality within that piece. That then bookends with Sarah Bond talking about in an interview with the friends over at Mashable, these quotes. gaming accessible that's definitely something i've you know heard you say in other interviews as well i know this starts at a thousand dollars i know we've recently seen some price increases with xbox game pass some increases on devices and consoles and i mean that that's got to cut into accessibility a little bit how do you think about that as president of xbox like in terms of making games accessible yeah there is a lot going on but at xbox what we're focused on is how do we create options for everybody?

15:50So with this device, we have two devices. We have the Ally X. It's for a premium experience for the most demanding player. It has all the latest innovation in it. We also have the Xbox Ally. If you're a more casual enthusiast who wants to jump in or you're looking for something cool to buy your kid to put under the tree this Christmas. So it's all about having choice and option for players in a time when there's a lot going on and there's a lot of different things that people want. Interesting. Yeah, the rumors are that the next-gen console will be almost more like a gaming PC in a lot of ways.

16:22That it'll be super, super high-powered. I don't know if you can speak to that at all. But, I mean, that would be helpful for me. Because there's a lot of, like, PC games I'd love to play. But, like I said, getting the barrier of entry seems like it's really high. So, if there was a console that could kind of be a gaming PC and console in one, like, that would be helpful for me. I don't know what you can tell us about the next-gen console. any any well i can tell you you're right that the next gen console is going to be a very premium very high-end curated experience you're starting to see some of the thinking that we have in this handheld but i don't want to give it all away we're talking a lot about the hardware the devices but you know when we think about those pivotal gaming moments like i mentioned halo or i remember playing mist you know with my dad i mean yeah oh my god mist was good it was now you're really hitting the nostalgia.

17:11I'm really extraditing myself. But we haven't really talked a lot about games. And I know exclusives have been less of a focus, it seems like, with Xbox. We're getting more cross-platform games. Where do big blockbuster exclusives fit into this, if at all? Or is it kind of evolving past that place? We're really seeing people evolve way past that. The biggest games in the world are available everywhere. You look at Call of Duty, you look at Minecraft, you look at Fortnite, You look at Roblox like that's actually what's really driving community and gaming. That's where people gather. They have experiences.

17:48And the idea of locking it to one store or one device is antiquated for most people. You want to be. I think that is a really important point that Sarah makes. And that was most recently echoed as well from Matt Booty, who shared a quote that I think has been going around a ton that he shared in the New York Times. He said, Microsoft leaders hope that bringing its premier franchises to new audiences will ultimately attract more customers into the Xbox ecosystem. Booty said, consumers no longer have a strong attachment to their actual devices they use to play games. our biggest competition isn't another console he said adding that we are uh competing more and more with everything from tiktok to movies i think this is the crux of where we see so much continued animus happen within the online space and i think those two moments to me not only hearing that xbox again is not dead and is still making hardware and it'll be potentially and it sounds like a hybrid experience that we already are getting in the in the rock ally x and she mentioned that in that in that matchable uh interview like this is kind of the the forebearer of where we're going to go with our strategy but everyone who i talk to on the in the industry who is on the marketing side especially the biggest concern isn't i'm isn't exclusives it's about eyeballs and time and And I think the profit margin is one thing.

19:25I think that's going to change the way that we wind up seeing again that that talked about the being less risky bets in the space. But I also think this is a moment where we have to also acknowledge that player behavior is driving most of this in that player behavior isn't being driven specifically from the folks who are in my age bracket. you know what i mean like the gen alphas and the gen z's are the other other consumers that people like xbox are building for that's the reason why that this is an xbox campaign to me makes a made a ton of sense and still makes a ton of sense to me because they are not playing to us as much anymore and i think that's not a necessarily a bad thing but it is a moment where I feel like there's this collective freak out by the community to say we are being left out of this discussion and we are not being accounted for, even though we are the people who are spending right now.

20:32And I think that's the crux of this big argument or the big kind of like, you know, everyone's clutching their pearls moment about Sarah and Matt saying these specific things because it does. It doesn't necessarily diminish the stature or the standard or the needs of those folks who are who I am a part of. But it is as a business. You're constantly trying to figure out ways to evolve. You're constantly trying to figure out ways to make money. You're constantly trying to figure out ways to appease new audiences. And I think getting a chance to see multiple games move platform and getting a chance to see a lot of that discussion change over the past couple of years doesn't feel like world ending to me.

21:20It feels like we all have to evolve the way that we think about this process. And we all have to evolve the way that we think about who we're sharing space with. Because it feels a lot like the folks who I see who are the maddest online and the folks who are most upset are constantly talking about this version of Xbox that, to be fair, doesn't exist anymore. And I don't think that that's necessarily a bad thing. Again, I think if we are losing people's people are losing their jobs and we're losing the ability to have fun experiences, that's a problem. If we're pricing everybody out of the ecosystem, that's a problem.

22:03If we're not really catering to a space that's going to give us some innovation, that's a problem. but to a certain extent the things that are in that mix of we're seeing less uh seeing less risk in terms of game production and game thought and game idea isn't a new thing if you think about the games that are on the top of the sarkana list i'm sorry for the people who don't believe in sarkana i have a quote for you that's a whole other conversation i'm not going to get into because that shit was hilarious. But that conversation hasn't changed. That has been a discussion point across the industry for a long time that was prior to the ABK deal, that was prior to a lot of these discussion points that are happening around this specific publisher and this particular hardware manufacturer.

22:59Like, we've been talking about this since the discussions of free-to-play and all those other parts of it, right? the idea of like raising the price on games as an industry moving to$70 moving past the uncanny valley moving towards all of these things are not new discussion points these are all old discussion points that don't fix the creativity problem because at the end of the day the same people who are mad who are like I don't have exclusives a lot of those same folks aren't buying those particular games either. So there's a balance here. Again, I think this is a symbiotic relationship. And I don't think people remember that.

23:46You can be as pro-consumer as you want. I am very pro-consumer. I want consumers to be smarter. I want consumers to make really good choices. I want consumers to have transparency. I want people to be able to understand what they're buying and what they're getting as much as they possibly can. Some of that can be offset by good messaging and Microsoft has had a problem and Xbox has had a problem over the years with good messaging. But that doesn't fix the problem of like, if you want more interesting things to exist, you have to buy existing, you have to buy those interesting products. And we've seen a lot of the games that I personally think have been the most innovative or have been more interesting or more different and have given people really cool experiences.

24:27Those games don't sell as well. I think of games like Dreams from Media Molecule some years back. That game was one of the most innovative games of all time, and no one hardly bought it. I get it. It's a creation suite. And the games that you're buying, you're finding your own fun through UGC in that game, and that's different. But there's been a ton of other games that have been in that space where, again, the numbers haven't proven out the idea that, like, oh, this is going to be something that everyone wants and everyone's going to buy in. when everyone kind of buys the same thing over and over again, who are getting the same experiences all over again.

25:06And that's not even talking about Fortnite. That's not even talking about Roblox. That's not even talking about those spaces that are Gen Alpha, Gen Z kind of tailored in those ways. So those aren't even in the same space for that. So I think when we discuss all of these things and you do it in context and you do it in a way that you're looking at all of those pieces tied together, what Matt Booty said isn't wrong and what Sarah Sarah Bond said isn't wrong those a lot it's a lot of actually smart kind of observances within that part of the discussion to really make sure that that is like a thing of like we're trying to figure out the ecosystem in a real way for where we're going and moving forward um you know for the future of of what our company is going to wind up doing i have to turn on my radio light upstairs anyway so i think you know circling back to to this piece and what what we're going through and what we're seeing right now and again i am not a person who is in the dev seat of having to buy a new dev kit which supposedly those prices went up to i am not in the not right now currently not in the marketing seat to be able to figure out what that is.

26:24But I am hearing through friends and cohorts and people who I know in the industry that like that is the biggest thing right now that is the hardest thing to figure out is we hear all these things from the audience, but they're also not necessarily translating into sales. And what do we do to kind of bolster that in a way that makes sense that also doesn't feel weird or gross or feels like we're delving into using just AI stuff to be able to pull that in or faking numbers or any of that kind of stuff. It is a different strategy for them that is getting pulled down from on high from people who are not necessarily Phil Spencer, right?

27:05Although he is the face of it, and although I'm sure he had to sign off on some of that stuff, you have to sign off on some of those things. You were the president of Xbox during those times, and now it's Armand is. So those folks are having to make those decisions on behalf of the entire BU. But I think Amy Hood having these new numbers pulled into the space on the back of that, looking at from what a business is trying to do, those are hard. That's a hard number to hit. That's a difficult number to get to when so many of the aspects that are in the mix, tariffs, the current hardware space, lack of innovation across some games.

27:53Again, vying for eyeballs in time with major players that are that are just soaking up so much of that that time that you have as disposable time and disposable income. Again, Gen Z and Gen Alpha don't have the disposable income that my generation currently has. Right. That's an honest thing. That's the way that capitalism kind of works currently. And it has for a while. I want that to be more equal. Again, I want everyone to be able to have as much disposable income as they want so that we could do some fun stuff. And you would have, you know, you don't have to think about your job all the time, but that's not the way this works yet.

28:29So I think it was really good. again great work from from Schreier and and Bass over at Bloomberg kind of getting this story out into the world I think it has raised a lot of different um discussion points for for folks it's still it has me actually really excited about what the next Xbox is going to be I'm really liking the fact that the the walled gardens are kind of coming down I love the fact that I can get all of my experiences on one device in the raw guy like x right now I'm really enjoying that i'm really liking the the ideas of where we're kind of going with this i i i love exclusives but i also don't care i just want to play the stuff where i can play the stuff i am i am of the gen z gen alpha phase and i've been here for a long time i'm also like not a physical uh uh game uh want person that was a not real sentence i don't really care about physical physical games in that way.

29:28I understand the reasons for it, but I'm also like a very digital person. I want all the things in the easiest routes that I can get to them. And I love seeing stuff move places. And that leads us to our next story, which is Halo is now on the PlayStation 5, which is wild as hell to say out loud. We knew it was going to happen. I think everybody who saw the writing on the wall knew that that was going to be a thing. um i think most people who were paying attention really knew that this was going to be in in the mix at some point when we started seeing games move over um uh linky b i'll get to your your uh comment in one second um but i think the understanding of again microsoft and xbox are like yo let's throw stuff in other places we've seen it do well in in various games already we've already seen things move in these directions why not be able to do so it just makes kind of sense to be able to do it um and i agree i like i got a chance to check this out uh the day before the announcement uh checking out halo com uh campaign evolved uh was pretty dope like it's really fun it is it is a really fun experience it is cool to be able to go back and see all those classic spaces or at least the one that we were able to see this the the cartographer um uh level reimagined with all the stunning beautiful unreal engine graphics the the way the sky looks the way the water looks the way that all the assets look all of this stuff so it's like all of these things are really really dope to be able to see out uh out in the world and it's really great to be able to see all of these pieces come together and of course immediately after this thing gets announced during the halo world championships everybody in the imamist has to complain about the smallest things that to me don't matter i'm like all right cool so i like i'm like all right oh okay so the needler you can see uh an ammo counter on it oh i saw i saw you know original devs who worked on the game like mad at the at the the new version of it and i'm just like like this is cool stuff man Like, why are we complaining about all of these things all the time when, to a certain extent, like, this is what remakes are for.

32:09They're not going to be one-to-one interpretations or connections to what that was. One of my favorite remakes was the Dead Space 2 remake, and they changed an entire major aspect of that game, and it was even better because of it. There was some, you know, I do want to go into a couple of the points that were in there because I think that those are important. because I think those actually do give you some really fun stuff to, to, to poke at. Um, and I think, you know, if those are going to be the pieces that come through when you're playing this new version of an old game, um, you know, all of those things are going to be great, you know, completely, uh, rebuilt campaign, new pathfinding, new wayfinding ways to kind of move through the game, which are great.

32:59I saw people mad about this one section in the demo where there's this corridor with the, again, the pacing, if you're playing it in the old version is much slower and now you can sprint and run through it. And people were crying about that. I was like, all right, y 'all like, come on. Overhauled cinematics and audio, which is great. The weapons have changed a bit. You still get the nine classic weapons, but some of those now you can aim down sights with. You can do a lot of different things there. The thing I'm most excited about are the addition of new skulls in the game again those those combat modifiers they said in the vid doc that went along with it they have the most um the most now that they've had in the game which i think is going to be really fun i think that adds so much replay replayability to this game in big ways uh you can now drive and hijack some of the vehicles the enemy vehicles that you weren't able to do in the original game but the thing that really is hype is like you get three new prequel missions where you can join Master Chief and Sergeant Johnson in a brand new arc before the events of Halo Combat Evolved with new environments, gameplay characters, and enemies and stuff.

34:03This is dope. Why are we complaining about everything? Everything on the internet is fodder for complaint. Everything on the internet, when you get cool stuff, people still don't like the cool stuff. And I'm like, this is why we get the same kinds of games that we continue to get and you have the same experiences and you have the same uh things that we just talked about in the previous story which again is people aren't going to want to try to innovate they're just going to try to make as much money as possible and and uh that's not necessarily great that's not helpful that doesn't do anything for for most people um there isn't a lot that you can pull into that besides like all right dope so we are trying to make something different we're trying to add something new we're trying to bring a new wrinkle to a classic and now because the thing has a a ammo counter on it and people are complaining about it what's the purpose of us trying to go through and and trying to fix that stuff like i okay like i i don't understand people vying for less cool shit like that that part has always been a really weird thing to me and i'm like all right so we're just going to continue to ask for the same old stuff that we keep complaining about while also poo-pooing on any new stuff that winds up getting made you can't really have it both ways this conversation about the the modern game design and the the the all that stuff that gets also funneled into all the weirdos with the conversation around wokeness and anti and anti this and blah blah blah like i i want to have i want this to continue to be fun there's a reason why you haven't seen a lot of me streaming this stuff also it's like i'm not streaming as much i'm not doing the show as often i'm doing you know i'm really trying to pick my spots about things that make sense and are fun because the internet is just ruining all of it and it's boring the conversations are boring the people who are having those discussions are boring everyone's complaining about the same thing over and over again this shit is boring and it's not fun like i want this to continue to be dope i want this to continue to be fun and people are just like ruining and dragging all the good out of all these spaces and I can tell you it's not just me it's a lot of developers who are tired too and there's a lot of people who are making the argument of like put the fries in the bag and all the other stuff and all that things and I'm like yeah you're gonna you're gonna put the fries in the bag and then the people who are gonna make the stuff are gonna dip out and do other stuff that's not good you're gonna tell all the people who know what they're doing to leave and then you're going to make AI games and give it to Elon.

37:04That's stupid. Doesn't make any sense. Thirsty pan in the chest says we can't enjoy shit. Yeah. Like I'm, I have a discerning level of taste. I, I, I'm a huge critic of many of the things that I consume, but I also understand that one, not everything is for me. And two, that everything has an audience. If you just let people rock, and it made me more, it made me more, it made me more excited to go check this out. Cause I got a chance to play the demo. I got a chance to experience it and it's fun. It's really fun. If you love halo, this is going to be cool. I'm really excited about seeing them play in this space with this kind of technology.

37:48And then what does this mean for the next halo game? That's where my brain went initially was to be like, Oh, this is dope. Like, Oh, if they're doing this in this engine and it looks and feels like this. I can't wait to see what they're working on for the next iteration of Halo in the series. And that Halo series, whatever the next version of is going to wind up being, as they talked about during the Halo World Series, the championship series event this weekend is going to PlayStation 5. Everything moving forward from Halo Studios is moving, is going to be on both, is going to be on both platforms.