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Squawk on the Street

20 Oct 2026 · 3m · 3 chapters

Episode artwork

CNBC Investing Club: Cramer’s Morning Take on Apple 10/20/26

In short

Jim Cramer’s “morning take” preview for the CNBC Investing Club, reacting to an Apple downgrade and discussing how to invest through analyst noise and channel checks.

Guest backgrounds

No guests are named; the segment references “you”/club members and mentions Loop Capital and hedge funds as perspectives, but no individual guests appear.

Key claims

Apple’s price-target downgrade (Loop Capital lowering to $330) is based on a supply-chain check showing reduced iPhone unit shipments for September/December quarters not recovered in 2027; Cramer argues long-term investors should “own it through noise” rather than trade on such checks.

Notable examples

Cramer cites his own Apple purchase “at five,” the “own it, don’t trade it” idea, and compares Capital One vs MasterCard—Capital One investment tied to Richard Fairbank, but he says MasterCard may be better due to strong fundamentals and limited credit risk.

Written by AI. May contain mistakes.

Chapters

1:05

Apple Downgrade Discussion

Cramer discusses the implications of the recent Apple downgrade and supply chain concerns.

“It's a dreaded supply chain check where they see reduced iPhone unit shipments for the September and December quarter not getting made up in 2027.”
2:19

Investment Comparisons: Capital One vs MasterCard

Cramer evaluates the investment potential of Capital One compared to MasterCard.

“I look at, look, we have COF tonight, Capital One.”
2:57

Market Opinions Disclaimer

Cramer's opinions are clarified as personal and not reflective of CNBC.

“but I was banking on Richard Fairbank to integrate Discover and do something.”
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Transcript

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0:00With the Discover Cashback Card, it's payback time when you earn cash back on everyday purchases. Activate and earn 5 % cash back at different categories each quarter on up to$1 ,500 in purchases. That's 5 % cash back at different places each quarter, like grocery stores, on gas, and at restaurants. It pays to Discover. Terms apply. See discover.com slash 5 for details. Introducing Fidelity Trader Plus. With customizable tools and charts you can access across all your devices. Try our most powerful trading platform yet at Fidelity.com slash Trader Plus. Investing involves risk, including risk of loss.

0:38Fidelity Brokerage Services, LLC. Member NYSE SIPC. Jim Cramer here to share a short preview of my take on the market from today's members-only CNBC Investing Club morning meeting. Join the club for full access to the morning meeting every day at 1020 a.m. Visit CNBC.com slash morning take to sign up today. That's one word, morning take. You mentioned the Apple downgrade earlier. This was the hold at Loop Capital. They lowered the price target to 330. Wow, I've heard of Loop Capital. It's a dreaded supply chain check where they see reduced iPhone unit shipments for the September and December quarter not getting made up in 2027.

1:21No, because everyone wants a Duo and the 18 is a little expensive unless you buy it. I have the 18. You need the 18 for a great camera. That's what it's really terrific about. They have the 18, but they also have the Duo. They have the Home. They have a lot of products. Look, this is totally... Okay, so look at this. I bought Apple at five. That's when I first bought it. At five. Do you know how many times I've heard downgrades because of channel checks. So the simple question is who's right? Is 5 to 341 better than 343 to 341? Well, if you're at a hedge fund, the answer is the latter's better.

2:00I believe that was the genesis of own it, don't trade it, right? To own it through noise where you see these supply chain checks and you don't want to give up on such a great company because of whatever some analyst is hearing. No, that's not how you invest. It's not how you invest. I look at, look, we have COF tonight, Capital One. I look at MasterCard and I say, okay, we made a big investment in Capital One because of Richard Fairbank. But MasterCard's better. We are betting that if they don't unlock value, I would tell you that MasterCard is better than what we own. and it's beginning to rankle me.

2:43And I'm not sure exactly what to do because MasterCard has now gotten away. But I mean, this is the kind of thing, it's only up 8 % for the year, but it's an incredible company. There's no credit risk. And this is what, you know, this plagues me. It plagues me because I say, like, I could have MasterCard, but I was banking on Richard Fairbank to integrate Discover and do something. Yeah. Well, you know, credit should be fine just based off what we saw from the big banks last week. But as has been the question for multiple quarters is, how aggressively are they investing in a lot of these deals, which increases expenses, and that has limited some of the big EPS upside that we saw last year with Capital One.

3:25So just something to watch after the bell tonight. All opinions expressed by Jim Cramer on this podcast and in connection with the CNBC Investing Club are solely Cramer's opinions and do not reflect the opinions of CNBC or its parent company or affiliates, and may have been previously disseminated by Kramer on television, radio, internet, or another medium. No specific outcome or profit is guaranteed in connection with your reliance upon or other use of the content from Kramer. The opinions offered in connection with this podcast and the CNBC Investing Club are not an attempt to induce any particular trading behavior, investment, or strategy.

3:55To view the full CNBC Investing Club disclaimer, please visit cnbc.com forward slash investing club disclaimer. Hey Fidelity, how can I remember to invest every month? With the Fidelity app, you can choose a schedule and set up recurring investments in stocks and ETFs. Oh, that sounds easier than I thought. You got this. Yeah, I do. Now, where did I put my keys? You will find them where you left them. Investing involves risk, including risk of loss. Fidelity Brokerage Services, LLC. Member NYSE SIPC.

From the publisher

Cramer still likes this tech giant despite a recent downgrade. Become an Investing Club member to go behind the scenes with Jim Cramer and Jeff Marks every day as they talk candidly about the market’s biggest headlines, analyst calls and holdings in the Charitable Trust – and see up close how they decide when, and if, to take action on stocks. Sign up here:  cnbc.com/morningtake

 

CNBC Investing Club Disclaimer


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