#586 Questions to ask in an interview

20 Aug 2026 · 6 min · 1 chapter

Ask about this episode

Ask anything about it. ChatGPT or Claude reads this page and answers with the times it was said.

Connect VO and ask about every podcast you hear, including the moments you saved. Add to ChatGPT · Add to Claude

In short

How to prepare strong questions to ask at the end of interviews, using two sets: three culture questions and three commercial questions, to gain control, boost confidence, and end the conversation well.

Guest backgrounds

No guests mentioned; the host is Sarah (no co-hosts).

Key claims

Asking prepared questions increases confidence and shapes the final impression. Culture questions reveal what’s valued and how the work feels; commercial questions “stress test” business performance and priorities.

Notable examples

Culture examples include “What do you enjoy about working here?” (variety vs focus), “How would people sum up the culture?” (e.g., pacey and supportive), and “What are you most proud of in the past six months?” (launching Learn Like a Lobster as a team effort). Commercial examples include customer value (useful/practical), competitor strengths (collaboration focus; inspiration from More Than Now’s experimental rigor), and revenue/impact opportunities (connecting the “squiggly community” better).

Written by AI. May contain mistakes. Listen to the episode to check what was said.

Chapters

Tap a time to open that second in VO

Key Questions to Ask in an Interview

0:45 to 5:01

Learn about important questions to ask during an interview, focusing on culture and commercial aspects.

“hopefully you've got a few here that you can choose from and this is really prompted because I've been doing lots of interviewing recently.”
Hear the part that matters, and keep it.Open this episode in VO. Double tap your headphones to save a moment as you listen.
Get VO free

Transcript

Automatic transcript. May contain errors.

0:00Hi, I'm Sarah. And in this squiggly shortcut, I'm going to be talking about the questions that you can ask when you're being interviewed. Now, I know our emphasis when we're in an interview is often on the questions that are coming at us. But I always think it's interesting to think about what questions do you want to ask for a few reasons. One, it's something you're in control of. So there's lots that's out of your control in an interview, you don't know what questions are going to come your way. but in most interviews they will end with somebody saying to you have you got any questions for us so it is your opportunity to prepare beforehand which can increase your confidence but also to end an interview really well because that's the last thing that people will remember that'll be the end of the conversation together and so I've thought about two different sets of questions so hopefully you've got a few here that you can choose from and this is really prompted because I've been doing lots of interviewing recently.

0:54So I was reflecting on like, which questions stood out? And what do I think are most useful? So I've got three culture questions, which I think what you're trying to get to there is, what's it really like to work here? And three commercial questions. So that's where you're sort of stress testing, like how is the business performing at the moment? So the three culture questions, I'm going to share each one and give you a short answer, if you were talking to me about Amazing If and squiggly careers. So just to give you a feel for the sorts of things you might hear back. So question one, what do you enjoy about working here?

1:29Really simple question, but I always like to hear what's front of mind for people. So if you were asking me that, I would probably say, well, I love the variety of my job. I like the fact that we have a real mix of different things that make up our week. Now, that might be great news for you. You might think, well, I love variety and I like to switch from different tasks. Or you might think, well, I like to really focus on one thing at once. Maybe I find variety stressful. So there's some good quick clues from a really simple question. Question two, still thinking about culture. How do you think people would sum up the culture here in a couple of words?

2:08Again, I want to hear people's first thoughts. so again I was answering this and I think for our company I would say pacey and supportive and so again that might that might prompt you to ask a follow-up question of those two pacey is probably the one that people will pause for thought on like do I like working in a fast environment or do I prefer things to be kind of slower and more thoughtful and then my third question on culture what are you most proud of over the past six months so I think this gives you some insights into the sorts of achievements that are valued by that organization and again if it was me I would talk about launching learn like a lobster but not just the book but actually what we achieved as a team it felt like a real team effort and it felt like we sort of went beyond just a book it's the first time that I felt like everyone in our company was really involved with making that idea a success.

3:06And so again, there, if someone heard me say that, they'd be like, oh, okay. They, you know, talked a lot about team there coming together to work on big projects. And again, you get a feel for what's most important in that organization. Some commercial questions. So you might want to pick one culture, one, one commercial question. One, what do you think customers like the most about your products and services? So, you know, like maybe what stands out for your customers about your product and service? Again, if I was answering, I would say that we're useful and practical. And again, you can start to question, am I motivated by that, about working on a product and service that's useful and practical?

3:44Or actually, would I be rather work on a product that is inspiring or all about telling stories? Question two, what's one thing about your competitors that you're impressed by this one actually made me pause for thought I was like oh and so I would respond here and probably say well we think more about collaborators than competitors again that gives you some insight into our company and I'm always really impressed by More Than Now who are a behavioral science consultancy because they have real rigor around experiments and they they're really good at measuring impact what works and what doesn't So I take a lot of inspiration and borrow a lot of brilliance from them.

4:25Quite interesting. Third question, where do you see an opportunity to increase revenue or maybe impact, depending on what kind of company it is? Maybe if you were talking to a social enterprise or a charity, you might talk about impact. If you were talking to us, we're a commercial company, but you might use the word impact. And I would respond here and say, I feel like there's an opportunity maybe to get better at connecting our squiggly community together. And so before you go into any interview, yes, prepare for the questions that you're going to be asked, but definitely prepare the questions that you want to ask.

5:01It's the last thing that you will get to say. It's how people will remember you. And I think thoughtful questions really help people to stand out and make sure that it feels like part of a conversation and gives a really good energy, I think, to how you end those conversations. so if you need some more top tips on interviews if you've got an interview coming up which you know always feels scary um maybe episode 388 might be helpful to listen to because that will give you some extra tips on interviews that goes beyond just the questions you ask at the end but i hope you found that useful and we're back for another shortcut soon

From the publisher

Most of us focus on preparing for the questions we'll be asked in an interview, but what we ask at the end is just as important. It is your ultimate opportunity to take control of the conversation and leave a brilliant lasting impression.

In this Squiggly Shortcut, Sarah explores how to ask powerful culture and commercial questions, and what the answers reveal about whether a company is the right fit for you.

🎯 What You'll Learn
– Why the questions you ask are your best opportunity to take control of an interview
– How to use culture questions to find out what it is really like to work somewhere
– What a company's response to culture questions reveals about their team dynamics
– How to stress-test a business's performance with smart commercial questions
– What we can learn from competitors and collaborators to stand out
– How to end your interview with high energy and make a lasting impression

For questions about Squiggly Careers or to share feedback, please email: helenandsarah@squigglycareers.com

Need some more squiggly career support?
1. Download our free career tools: https://www.amazingif.com/toolkit/
2. Sign up for our Skills Sprints: https://www.amazingif.com/squigglysprints/
3. Sign up for our Squiggly Careers Newsletter, a weekly summary of the latest squiggly career tools: https://bit.ly/squigglynewsletter_pod
4. Order our new book Learn Like a Lobster: https://www.amazingif.com/books/
Learn more about your ad choices. Visit podcastchoices.com/adchoices

More from Squiggly Careers

All 128 episodes
#586 Questions to ask in an interviewSquiggly Careers · 6 min
Listen in VO