Creativity and the human skill AI can't replicate (Day 3) | Open to Work

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1:24Anish, welcome to the Squiddy Crows podcast. We're on day three of our series on Open to Work. So, so far, let's do a recap. We've covered curiosity, we've covered courage, and today we are going to focus on the skill of creativity. And I feel like people are already bought into this. People love creativity. So why does this make the, you know, there are five capabilities that are going to help people stay ahead in the age of AI. Tell us a bit more about creativity. Yeah, there are a few reasons I love creativity. I love all the five C's, but this one in particular, for a few reasons. First, creativity is, to me, the imagination of what's never been.

2:03And as we think about AI and a lot of the fear of AI and its ability to do things like write really quickly or create videos really quickly, to do a lot of the technical analytic tasks, creativity has been under duress. You look to the creative professionals who are justifiably really afraid of how this tool is going to replace them. But AI is going to just make generically creative content widely universally available. And the human bit of creativity then becomes an even higher premium. But at the end of the day, like innovation and entrepreneurialism, which is our best articulation of what work becomes for us all, is a creative endeavor.

2:42I mean, it is the ability to imagine something that's never been at a small level, a process that company hasn't had before, a job that's never existed before, a career that's never existed before, but also a business that's never existed before, an industry that's never existed before, a societally organizing entity like the nation state or the monetary order that's never existed before. That's all creative art. And so I love creativity in part because it really bucks a lot of assumptions about what AI can do and reminds us about how core creativity has been to what we can do. The other reason I love creativity is while it's more in the mainstream, it's still largely seen as a talent.

3:21People think some people are creative and some people aren't. And if I'm not creative, that's just not who I am. Creativity is a skill. I mean, just all of these five Cs are skills that you can get better at no matter who you are through deliberate daily practice. But creativity is the one I like to demystify the most because it is for so many of us the most representative of a talent that some people have and that others don't. And if you do the work every day with these tools that help you be more creative, you get more creative. And so that's another reason I really love creativity. So I have a bit of a personal reflection on this with creativity because I do definitely think that everyone can be creative and it's not just confined to a role.

4:01But I feel like I have ebbs and flows of creativity. I love my creativity to be more consistent, but sometimes I'm just a bit tired. And when I'm tired, I default to doing the same things and I spend time in my inbox and and all that kind of stuff. And I wondered if I could go from tired to inspired more often, I think I would be more consistently creative. I mean, one of the big things that was revealed to Ryan and I as we thought about this book is the differential between how much funding and focus is on artificial intelligence and how much funding and focus is on human intelligence. Hundreds of billions of dollars are going into the better understanding of and the building of artificial intelligence.

4:39Hundreds of millions are going across states, like across the sectors in the U.S. alone, let's say, for neuroscience. Now, where there is research happening, creativity is actually at the center of it. We're in a hockey stick moment right now for neuroscience research on creativity. One of the books we talk about in our book is Peak by Anders Ericsson. Flow is another book that talks about the neuroscience of creativity. What we know about the brain is that at our best, when we are most creative, we are in a state of flow where we are almost removed from the process. Our brain is just connecting dots and finding things in the universe and coming up with new ideas and people in sports that are coming up with new moves.

5:18It's a state of flow where you're not tired or energized or exhausted or enthralled. You're just there as part of it. To get to that state of flow, you need to be well rested. You need to have time and space to think creatively by going on hikes, by doing nothing as a productive endeavor. And so I think this is going to be a real key question, not just for individuals, but organizations, because I think curiosity is the sea that matters most for us as individuals. Creativity is the sea that matters most for organizations, because creativity is what's going to get to innovation. And the only people that have really thought about it at the company level, I think, or that I've seen is Pixar.

5:55So Pixar movie studio, they brought a science to storytelling. How do you create these movies like Toy Story that's on number five now? I mean, just all of these juggernauts of storytelling, they had to build their company around creativity. And so there's a book, Creativity Inc., by their founders. How do you build a headquarters that inspires creativity? Oh, you want to put the bathrooms in these areas where people have to walk by each other and have serendipitous interactions. You want to celebrate failure. You have to be willing to start over, but in a safe environment. You've got to give people space to re-energize and to get into that state of flow.

6:28So I think his work index is more on the mind, not the machine. Oh, my gosh, there's going to be so much that we've got to rebuild around the mind to make the mind do what it does best, including be creative. I love that. I love that. Also, just the more broader. So it's not like I can just read a book and use a tool. I have to think about my brain and how it works. I was also, when you were talking, I was thinking, oh, what questions could people ask in teams? You know, if you're in a team conversation about creativity and maybe a question could be, when are you at your creative best? and what contributes to it.

6:59Because if we knew a bit more about, so first of all, you recognize that it's individual. Your creative best might be different to my creative best. And maybe for me, it's rest helps. And maybe for you, it's connection with other people. But knowing that in a team might help us to have a more creative culture collectively. So it's not just an individual thing. So first of all, you can't have a calendar for everyone that is creativity all day, every day. The brain just can't do that. So there's a balance between what is a creative moment where we're going to brainstorm or a creative project or task that you're going to do.

7:31This book, crazy creative. I can't do another crazy creative task right now. I've got to actually like sit and process and like reset a bit. So where you have a team, how are you distributing the creative work in ways to give people time to recover after a creative sprint or to get energized about what they're going to bring to the next creative sprint? That starts with the individual and how you manage the tasks across the team. But as we talk about in the book, creativity is a team sport. I mean, we talk about da Vinci and Einstein as these two individuals who are completely creative in what they did and how, first of all, they had patrons.

8:06They had the time and space to fumble through unanswerable questions for a bit or to try and fail at something that they were going to create, whether it was a painting or a new theory in the scientific community. But they did it with others all the time. It is really hard, if not impossible, to do anything big alone. And that's part of what we're pushing up against. This idea that AI agents are going to do so much that you could just have individuals with agents doing big things. Fine, but I'd put up that individual against a team of humans with AI agents and they'll do bigger things. Because where we're creative together, we're better.

8:41Yeah. Okay, so I love that because I really like teams to take this back. I think it's how we change culture when that happens rather than just expecting individuals to do it. But there are individuals listening to this and they might not be in a team. So for them, if they're thinking, I do want to be more creative, we just don't feel very creative at the moment. What would your advice be for them? What's an action you think they could take? You know, the most interesting arena of like anyone can do it and anyone can be creative, I think right now, is creating a video. There's so many tools now because it sounds so intimidating, this creative art of like creating a video.

9:15And it also sounds so urgent and necessary because you got to do it for TikTok or LinkedIn or for any platform. I was actually, God, I'm traveling so much. I think I was in San Francisco, but I was somewhere where there was billboards from an AI video company that was like all the fear about I got to be able to do a video. I got to be able to do a video. And they're like, yeah, it's actually pretty easy. Like our tool will help you. There's so many tools out there. There's so many places you can use a video that you create to build your brand or to come in and present something at a team. So I think video is like this interesting place.

9:43So if you start with what's a project I'm doing for myself or for my team where a video would help, either as part of how we're going to explain what we're going to do, as content that we're going to push out. Okay, now, like, what are the tools that I can use? And you just got to use the tools to tell you or look around. And then, like, how do I go shoot this video? And the minute you start thinking about even a two-minute video, you just necessarily get kind of creative. And the tools can help you. Like, how would I start it? How would I not? I don't like that. I like that. Because, again, it'll make Universal generic.

10:12So it gives you the starter kit. But then you'll find yourself connecting dots and thinking about things in different ways. And then ultimately, what's amazing about creativity is that to be creative in a way that works, it has to land with other humans. Like, AI is not human. We write about communication as one of the five C's, and I will get to it. But part of what we say there is, like, to write the book we wrote, you had to know humans. You have to be human because it's about managing this moment of change, telling a story that you'll believe in. Creativity is similar. You're seeing this conversation around taste emerge.

10:44Taste is this real differentiator that even people in creative jobs are saying will hold them firm in their jobs. Because taste is something indescribable. It's something unmeasurable. It's just like, am I doing something that I think the people watching this are going to like? You'll know that as a human doing this video in terms of who you're trying to show this to. So you'll also realize not just, oh, I can be creative. Here's a specific thing. But in the way that I'm being creative, that's a uniquely human thing because I've got to think about whether this is going to land. So I think video is just like this interesting arena.

11:13Writing is another one. I think that storytelling is becoming this it skill. You've got a creative about how you're going to present in meetings, how you're going to talk about yourself, talk about the work. So even if you don't want to do the clunkiness that comes with videos, just try and write a post, a blog entry, a presentation that you want to give, a speech you want to give, and use the tools to do that too and be creative. I remember I was just thinking about one of my favorite presentations that someone on my team did, a lady called Danielle. She works in finance. You know, those presentations are not always the most creative presentations, a lot of numbers, but Danielle did the most creative finance presentation I've ever seen.

11:50And you still remember it. I remember it. It was the best presentation. I mean, so think of that. So anyone, like, pick a presentation you've got in the next week, be creative, and you can become a presentation that people are thinking about years later. I remember that so much. And people remember the numbers, which, to your point, that was the thing we cared about. Okay, brilliant. Thank you so much for that. I really like just thinking about I love the team context. I love the individual thing. I think it's a really practical like write something, get video, just get a bit hands on with creativity in whatever context you're working in.

12:17Brilliant. Thank you. And so we're coming back for day four. We're going to talk about compassion, a conversation I'm very much looking forward to.