Map Your Career: 5 Visual Tools to Find Clarity and Direction

21 Oct 2025 · 36 min · 17 chapters

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In short

The Squiggly Careers podcast episode “Map Your Career: 5 Visual Tools to Find Clarity and Direction” argues that career planning works better when you use visual “maps” with a clear purpose. It introduces five map types—energy, give/gain, skills, career possibilities, and problem (facts vs feelings)—and explains how to turn each into insights and action.

Guests

No guests. Hosts are Helen and Sarah (Sarah leads this episode).

Guest backgrounds

Not applicable.

Key claims

Visual maps create clarity and direction; they convert data into meaning; doing short, framed exercises is easier than trying to map your whole career at once; maps can be shared to spark conversations; AI can help generate possibility maps.

Notable examples

Energy map using “green/red battery” daily; give/gain arrows showing frequency and balance (including an editor realizing she gave more than she gained); skills map using “AI” as a starting point and tracking “to do → done”; possibility map with four options (obvious, ambitious, pivot, dream); problem map separating feelings (overwhelm/tired) from facts (more messages/people/a major launch) and then choosing “now what” experiments (e.g., reducing messaging windows, changing meeting/one-to-one patterns).

Written by AI. May contain mistakes. Listen to the episode to check what was said.

Chapters

Tap a time to open that second in VO

The Importance of Maps

0:00 to 0:23

Exploring how maps can provide clarity and direction in careers.

“Your teen might not share everything with you, but teens share everything with each other.”

The Importance of Maps

1:57 to 3:00

Exploring how maps can provide clarity and direction in careers.

“So make sure that you are subscribed to the podcast so that you don't miss out on those.”

Borrowed Brilliance from Juergen Apello

3:00 to 4:23

Discussion of Juergen Apello's insights on career mapping and the M-shaped career concept.

Mapping for Your Career

4:23 to 6:39

How to create your own career map and the challenges it presents.

Visuals in Career Mapping

6:39 to 8:01

The importance of visuals in maps and the limitations of traditional career maps.

“We've got to decide, well, what are we mapping?”

Energy Mapping Explained

8:01 to 10:00

Introduction to the concept of energy mapping and how to visualize it.

“Well, arrows would be okay, but words I think we should challenge ourselves on.”

Creating Your Energy Map

10:00 to 12:22

Detailed steps on how to create and visualize an energy map over a week.

“And if I was going to do this, I would do it daily for one week.”

Maps as Conversation Starters

12:22 to 14:02

How maps can facilitate discussions and enhance understanding of career paths.

Introduction to Mapping for Career Clarity

14:02 to 15:06

Explore various visual maps that can aid career discussions and reflections.

Understanding the Give-Gain Map

15:06 to 18:40

Learn how to analyze your career network through a give-gain relationship framework.

Show all 17 chapters

Skills Mapping for Career Development

18:40 to 24:24

Discover how to assess and stretch your skills for career growth.

Career Possibility Mapping

24:24 to 26:39

Explore different career possibilities through structured mapping.

“So we're trying to encourage a little bit of curiosity here and use possibility mapping as a way to do that.”

Problem Mapping Techniques

27:13 to 28:04

Identify and address recurring workplace problems with mapping strategies.

Understanding Feelings and Facts in Mapping

28:04 to 30:14

Learn how to balance feelings and facts in career mapping.

Exploring Solutions through Mapping

30:14 to 32:47

Discover how mapping can lead to practical solutions for overwhelm.

“I actually think my first reflection on it is to stop beating myself up.”

Designing Experiments to Address Problems

32:47 to 34:29

Understand the importance of small experiments in solving work issues.

Choosing the Right Mapping Tool for Clarity

34:29 to 35:25

Identify which mapping tool will help you gain clarity in your career.

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Transcript

Automatic transcript. May contain errors.

0:00Honey, what are you listening to? Mom! Your teen might not share everything with you, but teens share everything with each other. And certain everyday behaviors, like sharing food, drinks, or kisses, could mean sharing bacteria that can cause meningococcal disease, known as meningitis. Although meningitis is uncommon, about 1 in 10 who develop it will die. Ask your teen's doctor about missing meningitis vaccinations. Learn more at meningitis.com. Vaccination may not protect all recipients. Sponsored by GSK. Today is our first attempt to borrow brilliance from an object and that object is maps.

0:35One of the really important component parts of a map that makes them particularly helpful is that they are visual and actually when you look at lots of examples of career maps there's a real lack of visuals. Map number one is an energy map. Every day I would just ask myself when did I have the most energy today and when did I have the least energy? The give gain map. You think about the people in your career that you support and who support you. Skills mapping. There are the skills that you want to stretch and the skills that maybe you want to invest more in. Career possibility mapping. Lots of people get sort of stuck in their career so we're trying to encourage a little bit of curiosity here and use possibility mapping as a way to do that.

1:20Problem mapping. How could you use a map to sort of make sense of that problem so that you're not just going around in circles you're actually doing something about it what map is most useful for you right now is actually hi i'm helen and i'm sarah and you're listening to the squiggly careers podcast where every week we borrow a little bit of brilliance and turn that curiosity into action to help our squiggly careers and on a thursday we're going to give you some extra insights to support your development with our Squiggly Career Shortcuts, which are super short, as the name implies, episodes to help you take action.

1:57So make sure that you are subscribed to the podcast so that you don't miss out on those. So Sarah is leading the Borrowed Brilliance today. Sarah, who, what are we borrowing brilliance from? So today is our first attempt to borrow brilliance from an object. And that object is maps and this was actually prompted for me by reading somebody's sub stack so loads of good content on sub stack i'm sure lots of you already read or kind of follow different people's writing i think what's always nice about sub stack is you can tell it's people writing about things that they're often just really passionate about and people kind of create their own communities around those things like cooking or visualization or whatever it might be um and this is someone i don't know um someone called jrgen apello so i hope jrgen i have pronounced your name correctly and he wrote a post called i started drawing maps and i just read it and it was an interesting sort of reflection on both his career but also kind of map map drawing so he was talking i think it popped up on my linkedin and i i clicked through because i think i i saw probably the visual stood out and I was like oh that sounds interesting that it had interesting I was probably connecting the dots I do really like a book that I've got from Stanford Design School I love their series I've talked about that before really short really visual books called The Secret Language of Maps so I've looked at that before I've spent time with that saw Juergen's post read it and he has two really interesting thoughts one of them actually is very related to squiggly careers he talks about he thought for a while he had to be really really focused on just doing like one thing really well and then he talks about this idea now of being more m-shaped and his uh thinking or his sort of provocation is i want to sort of get good at multiple things because it will open up more possibilities and also if one of those things becomes more redundant so ai gets good enough to do that thing oh do you know what i've got a couple of other areas to to kind of so what's the m is the m the spikes yeah so sort of go deep you know like the down bits of the m it was the down bit the deep i think that's how i've understood it that was my he can maybe he can get in touch with us and be like yeah my understanding was he was saying like yeah the down bits of the m are like the things that you've kind of gone gone into and like got kind of stretched your strengths in like our words okay and the reason he got to maps is his story was that he always liked drawing but then i think he ended up as like a sort of software engineer or something kind of more technical because he thought there's more jobs than that and he was probably right but he's sort of rediscovering that skill because actually and he proves it in this post ai is not that good at maps it's not that good at like and actually he's played with and he shows some of them um and he was so he was saying well that's quite a useful thing it's something I've always liked doing and he's he's quite intrigued by them that's interesting isn't it you know when you're thinking about what can we do better I guess the ability to do maps is you know you're slightly conceptual and you're also creating connections in interesting ways this is quite interesting that that's an ability that we have that maybe I didn't have I mean I have to caveat that with yet but yeah I mean and he does actually he puts yet like in brackets loads of time he's like well it can't do that yet and he's very kind of open to things but it's just a really interesting read so then obviously I've dived into the world of maps and gone way too far with maps and I started to kind of connect the dots a little bit with mapping for your career and kind of is that useful is that not useful so if you think about like maps that you use in everyday life what do you reckon is the map you use the most Helen as somebody who I wouldn't say has an amazing sense of direction I mean I have no sense of direction do I use any maps Google maps yeah yeah that's the most huge map in the world okay great i'm following the i'm following the masses with my maps so i think when you read about maps why people like maps is obviously they give you a sense of control and certainty and they help you when you don't know so if you know you're not going to use some people do use maps i suppose in the local area but you're less likely to use them when you know an area well because you sort of don't need it but when you're somewhere new and you're kind of not sure a map helps you with like well which direction to go in how long is it going to take um but that I was then going kind of back and forth I'll be interested to um hear what you think about this is I was thinking well in our squiggly careers you can't just take a map off the shelf for your career because that's not you can't like unfold a map you know like like my dad used to do this like a blueprint it doesn't work yeah yeah you know on a holiday like I mean this shows my age he used to like get out the map and he would you know like an ordnance survey map and he would open it all on whatever table of whatever cottage that we were staying in and he would study this map for like hours um and it would you know he'd be like you then follow follow this map um but I think now that's that's not going to help in our careers it's not flexible enough it doesn't give you enough freedom obviously you kind of want to change direction at the same time I think if you say to people and I had a go at this and even though I like a blank piece of paper this is hard draw your own map just get started with a blank piece of paper and try and kind of create your own career map it actually feels really difficult so my conclusion was for mapping to be useful for our careers we've got to give it a frame to make it useful.

7:37We've got to decide, well, what are we mapping? Like, why are we mapping this thing? And kind of how is that going to be helpful for us? So mapping for your career, I'm paraphrasing you a little bit, but mapping for your career is a process that can help you create clarity and give you a sense of direction. But it requires a framework to make it easy to do. yeah and I think one of the really important component parts of a map like that makes them particularly helpful is that they are visual and we know that most of us connect with visuals in a different way to words or even what you're listening to right now or watching right now um so visuals kind of engages in kind of new and interesting ways and actually when you look at lots of examples of career maps there's there's a real lack of visuals so I was like looking for examples and lots of them still look like staircases which made me sad um still look like ladders oh there's just lots of copy there's lots of text and I was like oh that doesn't the whole point of maps is that you're using kind of icons or images or kind of you're bringing things to life like in a I think that's where I find it hard so I'm I'm very open to learning from your the like maps I think I can map and create connections but I think my preference is to use kind of word word maps if I was creating like a listening map to this episode for example I would probably be capturing quotes or insights recommendations and then sort of joining dots but it would be it probably would be arrows and words so I'm very open to learning alternative approach because I think that is my default to mapping at the moment.

9:20Well, arrows would be okay, but words I think we should challenge ourselves on. Okay, we're challenging. So what we're going to do today, so Helen and I sort of had this reflection on maps. So we thought to turn this sort of borrowed brilliance from maps into something useful, we've created or come up with ideas for five maps that we think would be useful for your squiggy career. And I think this list is probably way, way longer than this, but this might be a good place to get started. and we're going to talk about each map, how you might visualize it, maybe even without words. And then actually we're going to have a go at doing these as well.

9:54So we'll be able to share these online and in the show notes so you can actually see them to take some inspiration from them. So map number one is an energy map. And if I was going to do this, I would do it daily for one week. So I think that feels realistic and it's a two minute task at the end of every day. and the way that I would make this visual is every day I get I get to the end of my just my work day but you could do you could do your whole day and I would just ask myself when questions when did I have the most energy today and when did I have the least energy today and the way that I would visualize this I think is I would use a battery because I think that's when I think of energy I think of a battery and also you're always looking at battery on your phone or on your laptop when I've usually not charged it enough and I think I would then have a code so green battery would be most energy red battery would be least energy and I think I would then kind of every day sort of have and this is probably why I would use words my green battery and then I would write recording podcast with Helen my high energy moment for the day red battery I don't know sorting out something some admin that I'm meant to have done to run our company that I've not done probably um so I think if you have that every day and you are visually the other thing you could do see I do like visuals I might change the size of the battery so you know there's like your high energy moment I think if I was like wow it was really high energy I think I'd want my green battery to be bigger and if I was like yeah it was a it was a good it was my high energy moment but it didn't feel so i suppose i'm starting to make them i'm starting to do a bit of comparative i think what i would do i've got mine so i would have a red battery and a green battery like side by side and anything towards the top of the green battery would be like high you know high energy so i'd every day i'd write down what are my green energy like my green battery things and what my red battery things and then i would almost almost kind of rank them by how high they were everything thing almost yeah how high they were against the red or the green battery would indicate how much energy they were giving or taking from me oh interesting interesting how it's the same exercise but we'd visualize it yeah and also I think that's the point this is like this is really playful I think you can have a play with this I think the point is just you're asking the when questions and doing it when today is so much easier than if you try to do an energy map and you're just like right over the last month or over the last year when have I had the most energy and the least energy is so hard our memories are patchy and inaccurate whereas if you're doing it for today you're like I can remember I can remember today even that usually takes a moment to just be like what's everything that's kind of happened today and then I think seeing that visual over a week the point then is and this is very good in the language of maps book actually they talk about data what essentially maps do is they kind of give you data but it takes a human to make meaning from that data and so then once you've got that map you can kind of turn that map into insights and those insights into action i always kind of that's the the maps almost give you the awareness and then you've got to keep asking yourself that so what now question so how do i have more of those high energy moments um how do i you can't usually get rid of the low energy moments but you can maybe think about when you do them or who can help you can you do them faster there's still usually changes you can make do you think I was just thinking generally maps are understandable by other people right so you create a map so do you think um you know if I if I did mine with my green and red batteries and my yeah and I showed that to you and I was like oh what do you think of my insights not so much my mapping ability but just the insights could you and I have a conversation you know is a map like a conduit to a conversation because it makes my thinking easier for you to understand yeah i suppose it gets things out of your head and makes it observable and something that you could also look at together i think so i'm just thinking about all of the different maps we're going to talk about i think pretty much every one of these would be useful for a career conversation um and sometimes i don't think they have to be you know sometimes you might want to do these things for your own for your own reasons but all of these pretty much could also be team activities you could all do the same activity for a week or the same map on a day be a good thing to do in a team day you know when you're always looking for stuff to do on a team day that's like fun and a bit different um we've done it before like where you get people getting people drawing i think in any way always gets people sort of uh almost because everyone worries about the drawing more than they do the content but it gets everybody sort of having having a bit of fun we often get people to draw the shape of their career so far at the start of a session when we're in a room with people and that is essentially a map that's like the shape of your kind of career so far albeit probably not with enough detail to then be able to share with somebody so that's our first map so first map energy map second map the give gain map so this is thinking a little bit about this idea of people helping people which is how we talk about networking and your give gain map is about arrows so arrows work really well here and this is something we have tried and tested quite a few times kind of over the years the idea is you put yourself at the center of the map and you think about the people in your career that you support and who support you so there might be some people where you've got an arrow going from you to them so from me to helen and then from helen back to me and the sort of width of those arrows might feel exactly the same so I'm like well I feel like I give as much to Helen as I gain from Helen that would probably be that would be true for me if I was putting Helen on my map there might be other people on that map where I just give I'm like oh I'm useful and I'm helpful but but I don't I don't gain and that's okay not every relationship needs to be equal we don't give to gain you sometimes just give because I can be useful and then there might be some people where you think oh crikey I gain a lot from those people and maybe I give back a bit so your arrow might be really narrow um but your give from them that arrow might be really really wide and you think well they're they're really supporting me at the moment in my career I know sometimes people think that's often the case with mentors though often if you talk to a mentor they'll be like I learn just as much from them as they do from me um so it's always good kind of to challenge yourself on that one but I guess what's interesting about this is often when you do this it just helps you to reflect on your career community have you got the right people around you are you thinking about the give and gain and is there anything that doesn't feel like it's quite balanced so Helen and I were saying we both remember when our first editor for the squiggly career had a go at this exercise it was a real aha moment for her because she realized that she was giving a lot but actually she had hardly any arrows kind of coming to her because she was naturally someone who just you know like wanted to be useful wanted to give to other people which is brilliant having that giving mindset giving without keeping score amazing but also you do also need to you know like look after yourself and your own squiggly career but there's another dimension as well that you can add into the map which is the width of the arrows is how much support you are giving or gaining and then the length of the arrows can help you to see the frequency so for example if it's a very short arrow that means it's happening it's high frequency high frequency of support yeah where there's a very long arrow maybe it's not happening very often and when i've done this form of a map before i've often seen that the help that i am giving to people is often very reactive like people are like can you help me now problem i need i need you now i'm getting a whatsapp message and it's very you know it's very like immediate reactive helen Whereas the help that I'm getting from other people is kind of, it's just less frequent.

18:07And it just made me think, hmm, it's all looking one way for me. If I could move out those people to sort of less frequent, then maybe I could help them unpick some of the problems. whereas because it's so frequent all I'm doing is sort of solving it in that moment for them rather than saying well why don't we meet once a quarter talk about your most significant challenges and try to get to the root causes that would be a different way of supporting but for a lot of people I found that I was stuck in this sort of immediate support so the third map that we think is useful is to do a form of skills mapping and there are at least two though as we talk about it we might think through more there are at least two dimensions to this skills map so first of all there are the skills that you want to stretch um and the second one are the skills that maybe you want to start to invest more in so some might be quite established and you might think you know i might say okay one of my skills is presenting because sarah and i get to do a lot of that work but actually what i want to think about is how i could stretch that further and so the first part of this map you could maybe draw icons so you know one of the ways I could stretch that further is maybe I could uh create a how-to on presenting because then I'm gonna you know have to think through we talked about this in the previous Borrowed Brilliance episode about Richard Feynman I'd have to think through well how do I present in order to turn that into something that other people could learn from and maybe I could one way I could stretch that strength is I could um join a new course or be part of a new community who are presenting in different ways I actually think there's a really good guy that I'm trying to connect with at the moment called Peps McRae who talks about presenting very much like in academia in teaching and I could learn a lot from how he does it like because they really think about how they engage young people who are you know distractible and all that kind of stuff and he would be somebody that I could put on if I want to get better at it so you might have people you have a little people icon you could have like courses maybe you have a little icon for um kind of more formal learning uh sharing you know all that kind of stuff so how do you stretch your strengths and then you would have the skills that you or the areas you want to invest in so these are more like starting and these could be you know little little topics and things like that so i would just but this is where i need your help sarah because i think what i would end up with here is of me in the middle and i would have arrows and ideas so it's a bit arrow and wordy so if you have ideas about how to make it more visual I'm very open to it yeah well I was also thinking with skills I wonder whether is it easier to start with one skill so you know rather than like skills plural mapping where you're like well I could do a bit of this and a bit of that I I was reflecting on when I ask people this question which I do in workshops quite a lot what's the one skill you want to learn or get better at or one thing you want to learn And at the moment, everybody's answer is pretty much AI.

21:05Some people go to other things like listening or empathy or whatever, but a lot of people say AI. And I wonder if you could do a skills map just on AI. And so you kind of start with AI at the center and then you start to kind of ask yourself more specific questions because I think the problem with AI, it's a bit like saying, I want to learn marketing or I want to learn finance. It's just too big. So I feel like you've got to break it down. and I'm wondering about one of the ideas that we had in you coach you takes you back is was this idea of action it's and action it's a really good way of mapping a kind of big challenge and making it bite-sized make like breaking it down so you can make some progress because I think you could look at AI at the moment and be like overwhelmed there's loads of stuff out there but I don't know where to start and then you don't actually end up doing anything so I think if I was taking AI I think I this is where I would maybe use a Miro board or a Mural board or if it was me I'd probably use giant yellow post-it notes let's be honest yeah I love a giant yellow post-it note and I would I almost wouldn't worry too much about is this right or is this not but I think I would try and just come up with as many actions I try and map as many actions as I could so to do these are things I could do and then I think I would use my map as like a live visualization of moving from to do to done okay because we know that our brains love to visualize progress we know that creates momentum for our learning and I think that could work if you are if you've got a skill where you feel a bit stuck and you just need to get started I think maybe kind of going with like the action is so i suppose my mapping here actually is that's a bit more it's very post-it note based yeah um but it is more words that's more words than it is kind of visuals the physical thing if you've got a map with like your learning list and move a map that moves yeah yeah you've got that and then that would help you see some momentum as you were talking just the version that i was talking about which is definitely more mind mappy mind mappy more like capturing what on a level one thing I think you probably could do with my version is you could do like map overlap so if I did that as a team if you gave a team 10 minutes each to kind of map what skills do you want to stretch what skills do you want to start to invest more in um and you just give 10 minutes for people to kind of write all that down I think you could then share your maps and see where you've got map overlap and then I could be like oh you want to stretch that one too let's do it together do together you want to start to do that and that could be you know quite an interesting team i think yours is a very good i think yours is really good for finding focus and very good for seeing your progress in quite a sort of solo mapping process whereas maybe this kind of slightly more broader learning map where my head went to with it is is a good kind of team exercise yeah what's also really nice about the team one is you know you can borrow brilliance from each other and you can see what other people have and you that's fine you could be like oh Helen's come up with something I hadn't thought of actually I really want to learn that too yeah and sometimes you just get you just get inspired versus I think mine is better if you already know the skill you want to learn then you can start to kind of break it down so our fourth map is to do some career possibility mapping and this is something that we have used for years in our sessions we wrote about it in the squiggly career and we also talked about it recently on our squiggly skills times ai sprint because this is one that i think ai can help you visualize you know and sarah said oh it's not brilliant at mapping and probably could be better but it is actually one that you can use it to create maps so the point of a career possibility map is to help you to see your development from different directions because lots of people get sort of stuck in their career because they kind of can't see what they can be.

25:01So we're trying to encourage a little bit of curiosity here and use possibility mapping as a way to do that. So we just recommend starting with four potential possibilities. So there's the obvious possibility, there's the ambitious one, something interesting but a bit out of reach. There's a pivot possibility, sort of you using your talents in new ways rather than just over-relying on what your job title says you can do. And then there's your dream possibility, which is the very unconstrained if you could do anything possibility. you could just make some notes and see where the energy is like see where i've got the most ideas see which one of those possibilities is most appealing or you could put this as a prompt into whatever ai tool that you like and it will create a map for you and we had loads of people share on social the maps that ai had created for them so what we'll do in case in case you kind of want to do you want to experiment a little bit with ai on this particular map and we create a pod sheet for every episode so we'll do one for this you can get it from our website amazingif.com and we'll just cut and paste the prompt that we used in our ai sprint so that you can try that out if you wanted to see what it could generate you could also contrast and compare right so you could use that prompt you could do one just with your own your own thoughts and just see if it's identified anything you hadn't thought of or how similar they are could be quite useful learning exercise and just as a reminder if you're like oh what's the skill sprint you can go back and do all of that for free you can do any of our previous skill sprints for free so they're just always there if you if you need them so if you want to go back and do the whole of the ai sprint it's only five days probably takes you 10-15 minutes a day um so check check that out if that just feels useful our final map for the day is um it sounds a bit negative to finish with this but actually we tested this one beforehand so we know this is useful so this is problem mapping and i think this happens every week at work I think every week at work there's a new problem or a recurring problem or something that you just keep saying it's a familiar frustration so Helen and I were saying today we were like we keep saying the same phrase I was like Helen says this to me most days at the moment and I think I say it every other day just to kind of keep topping it up we keep saying we're holding loads of stuff in our head and we're not saying it in a positive way we're saying it's feeling frustrating etc so we were like right how could you use a map to sort of make sense of that problem so that you're not just going around in circles you're actually doing something about it so our idea here is to do a facts versus feelings map just to see kind of what you notice like what do you learn from doing that and I think you could come up with icons here I think your facts could have like a you have like a fact you like a key like you get a key to a map yeah and that could be one and then kind of feelings could be another one um and so helen if we were doing this let's just have a go quickly check check it works so we did we did do a little check on this one we're holding loads of stuff in our heads yeah give me three feelings at least three feelings

28:04overwhelm worry tired okay great i was like it's not going to be negative but then you're like i'm tired and I'm overwhelmed um but what do we know about feelings name them to tame them so actually by saying them out loud that is that is even a good thing and so you know when we do talk about mapping I do wonder whether you know you like you could create your map live with someone else and this might be one where it's particularly useful to do it with someone if you've got a shared frustration so I'm like maybe you kind of you're creating that map and one of you's creating icons and writing it down and it's kind of a shared map um so there's some feelings three feelings you could probably keep going but let's limit it to three for today okay yeah and can you give me three facts so we're sort of being balanced with our map here three facts um i mean i could i haven't done but i could factually count the number of messages and i could because i could use data on teams using copilot or something my i think my overwhelmed feeling would be backed up by the fact that in the last month i reckon it's at least 50 more messaging going on so i could i could get that as a fact point to see whether that is good idea true or not so that'd be one i think there are more messages flying about um fact number two there are more people in our team so there are more people who are working on things which is sort of creating more conversations and probably has a relationship so fact number two with the messages so more people more messages and i think that there are there there there is there are like more high priority projects i mean we are launching a book in the next four months i think that doesn't happen very often and that is you know factually that is a very big project and we've added that on to what is already acquiring business so they'd be my three facts more messages i would need to get the data to support it more people that's factually true and one big one very big project that is launching in four months time and that's an add-on versus you know it's like it's adding on to everything else and so having just talked that through what do you think you then do with that map like so part of it i think part of the usefulness is generally we know that writing creates clarity so i think you probably just created a bit of clarity for yourself and like almost like rather than thinking about in your head that you're holding lots of stuff in your head you're like okay you've got it down you've kind of mapped out this problem in a way then they're both valid right the facts are valid and the feelings are kind of valid i'm then just wondering the kind of this you know if that's the what and the so what you kind of need to get to a now what i think with problems because otherwise the problem just sort of sticks around yes yeah you're like what's happening which is like the facts so what is the more like the feelings and And now what is that?

30:53What are you going to do? I actually think my first reflection on it is to stop beating myself up. Because, you know, like, why am I so tired? Why am I so overwhelmed? This is not me. You're like, oh, that would be why. That is factually why. So you stop beating yourself up a little bit. I also think you do naturally move into, okay, it's much easier to go into now what? And I kind of go, okay, so now what? How do we reduce communications? or how do I set more expectations about when I'm going to apply to them because it's not working you know I kind of I almost want to go for each one of those things well now okay now what there are more people okay so are we going to change how we're doing meetings are we going to change who is helping who so that things or just you know create new roles relationships or micro teams or something I kind of want to fix it by doing that um and then on the other one the one big project you I kind of go well okay well now what you're going to stop because this is not going to go any better for the next four months yeah so now what are you going to stop and i think it does mapping it in that way does mean it is easier to solve some of those problems i think yeah so i think you've gone very practical i think i went to experiments so one of the ways to almost explore problems is to design experiments and i i think we are starting i think we are getting better at doing that i think we have done that so much more this year and if i think about that sort of um you know like rather than trying to solve everything forever being like we've got too many messages we need a whole rewire and a whole rethink which is often quite unrealistic and it's unrealistic to do quickly because often you're like well these are problems right here right now so I can't because you know what you like what I ideally want to do I'm like I want to sit in a room all day and luxuriate in this problem and I think if we did that we would come up with some really good stuff and I don't know you probably you probably that'd be a kind of a nice thing to do but I don't think you and I have a single day between now and the book coming out well we could do that you know like realistically I actually don't think I don't think we do um so there's no there's no luxuriating available instead what you can do you can do um easy everyday experiments you can do small experiments so one of the things that we are doing probably based on this a little bit is we are we sort of stopped one-to-ones in a more traditional way and I think part of the reason that we are experimenting with that and it is to try and make sure that everybody asks everybody across the team like who can help rather than it always being like Helen can help because you are naturally like well Helen can help there's very few things where Helen couldn't help because she'll fix it but I think we are trying to reduce the dependency on that and going well who else and also you don't have the capacity to just have lots and lots of one-to-ones because we now fact have more people in the team so if you had one-to-ones with everyone you'd be like well that would be all of your day so you know like those kind of small things I think I can imagine in my map I'm almost now I want to to fold a bit of paper in half and on one half I've got the problems with the facts and the feelings and then on the other half I want to draw an experiment icon I want to draw experimenting and then I want to come up with three experiments um what happens if you know people do messaging where they just do oh we we have like moments where we don't message so there are no messages between I don't know um eight and ten a.m so that everyone can start their day with headspace or what I'm trying to imagine us ever doing that but let's let's imagine um you know those kind of things I think you get to some quite interesting things to explore when when you connect the dots between problems and experiments I'm really into this I really like math things I think for this because we mentioned quite a few maps I think the best thing to do is to think about what map is most useful for you right now is it you know is actually the problem mapping useful because it's something that's really getting in the way or frustrating you is actually a possibilities map quite useful for you do you think I've never thought about the energy gains and drains or do you feel a bit isolated you might need some support because I think they're all really useful and as we said we'll we'll create our versions of these and we'll share them on social so you can see them but i think don't be limited by how we visualize them no i think if you know if a key doesn't resonate or a battery doesn't resonate for you on the energy map then use your own use your own icons but i think pick the map that feels most useful for you right now just give it a go and reflect on how has it created clarity for you i think that's the point of this so that's everything for this week um we hope you're enjoying the kind of slightly new format for the squiggly careers podcast as a reminder on tuesdays we always borrow brilliance from somewhere some one or today an object something and but we are still trying to make them really useful um so let us know if we're kind of delivering on that promise for you and then on a thursday you can listen to the squiggly shortcuts so these are five minute episodes on a very specific topic they're all new they're probably topics we have covered in the past but we've covered them for half an hour like how to get a pay rise i just recorded one yesterday on pay rises but in five minutes if you do three things to help you with getting a pay rise what are they what would you do um so if that one feels useful for you maybe maybe go and have a look at that one so we release those every thursday so hopefully you're getting a good mix of curiosity and exploring and getting smarter for your squiggly career and then being incredibly practical on the thursday and we have a back catalogue of over 500 episodes so you can find those on amazing if.com and if you sign up for squiggly careers in action we'll send you all the links you need to learn each week to your inbox so the details for that are in the show notes but that's everything for this week thank you as always for listening for reviewing rating subscribing that all makes a massive difference to our ability to do what we do so thank you for that and be back with you again next week bye for now bye everyone

36:58Thank you.

From the publisher

This week on the Squiggly Careers podcast, Sarah and Helen borrow brilliance from an unexpected source — maps. Inspired by Jürgen Appelo’s Substack post “I Started Drawing Maps”, they explore how mapping can help you find clarity, confidence and direction in your squiggly career.


You’ll hear about five different types of maps you can create to understand yourself and your work better — from mapping your energy and relationships to visualising your skills, possibilities and problems.


Episode 504


🦞 Pre-order Learn Like A Lobster:

PRH US - https://bit.ly/3KxTeBn

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⏱️ Timestamps

00:00 Introduction — Borrowing brilliance from maps

01:00 Why maps matter for our squiggly careers

06:40 The value of visuals for clarity and creativity

08:37 Map 1: Energy Map

13:30 Map 2: Give–Gain Map

18:45 Map 3: Skills Map

24:15 Map 4: Possibilities Map

30:00 Map 5: Problem Map

38:00 How to pick the right map for you


🎯 What You’ll Learn

- How visual thinking can bring clarity to your career

- Five creative ways to map your work and growth

- How to use maps for reflection, self-awareness, and team development

- Practical examples you can try right away


📚 Resources Mentioned

I Started Drawing Maps by Jürgen Appelo https://substack.jurgenappelo.com/p/i-started-drawing-maps

The Secret Language of Maps — Stanford Design School https://www.amazon.co.uk/Secret-Language-Maps-Stanford-D-School/dp/1984858009

AI Skills Sprint: https://youtube.com/playlist?list=PLNQl9gsac8BXnWe2qoGuHkLKwsygjP_Ma&si=5fD8VGW4Z46LgJFr

For questions about Squiggly Careers or to share feedback, please email helenandsarah@squigglycareers.com


More ways to learn about Squiggly Careers:

📩 Download our free career tools: https://www.amazingif.com/toolkit/

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