In short
Podcast Summary: Hélène Huby, CEO of The Exploration Company: 'Only the Crazy People Change the World'
Podcast Overview Title: Startup Europe — The Sifted Podcast Host: Amy Lewin Guest: Hélène Huby, CEO of The Exploration Company Description: The podcast features Hélène Huby discussing her space startup which is focused on creating reusable and refillable vehicles for space cargo transport.
Key Themes and Discussions
Introduction to The Exploration Company
- Company Overview: Founded by Hélène Huby, The Exploration Company is a Munich-based startup specializing in space vehicles designed for carrying cargo to and from low-Earth orbit and beyond.
- Funding: The company has raised $215 million from various investors, including Borderton, Bessemer, and EQT.
Growth of the Space Industry
- Market Expansion: The space industry is projected to grow from $630 billion in 2023 to $1.8 trillion by 2035.
- Drivers of Growth:
- Increasing demand for communication and connectivity.
- Rising defense needs for secure communication and observation.
- Climate change initiatives requiring data from space.
- Declining Costs: Access to space has become more affordable, allowing for a broader range of players to engage in the industry.
Collaboration vs. Geopolitical Tensions
- Collaborative Spirit: Hélène emphasizes the importance of collaboration in a challenging geopolitical landscape, stating that space should be a means to unite rather than divide nations.
- International Cooperation: The Exploration Company aims to work across borders, including partnerships with NASA and discussions with multiple countries for future projects.
Risk and Failure Management
- Navigating Public Failure: Hélène shares insights on managing team morale and transparency following failures, such as a capsule crash. She highlights the importance of learning from failures while maintaining team trust and motivation.
Future Plans and Roadmap
- Upcoming Milestones:
- Testing of critical technologies and structural models for the capsule.
- Securing contracts with the European Space Agency (ESA) for missions to the International Space Station (ISS).
- Rocket Development: Plans for high-thrust rocket engine development and subsequent fundraising to support this initiative.
Funding Strategy
- Dual-Funding Approach: The Exploration Company utilizes a combination of private investments and government contracts to mitigate risks and secure funding.
- Market Readiness: The strategy involves validating their products through private funding before engaging with government contracts.
Customer Base
- Key Clients: The Exploration Company’s primary customers include ESA and NASA, alongside future commercial space stations.
- Revenue Model: The company anticipates revenue growth through batch contracts following the successful launch of their capsule to the ISS.
Challenges and Organizational Culture
- Scaling Company Culture: As the company grows, maintaining a high-performance culture and nurturing talent across geographies is paramount.
- Hiring Strategy: The company is focused on acquiring skilled talent while ensuring cultural fit.
Vision for Europe’s Space Future
- Optimistic Outlook: Hélène envisions a collaborative European space ecosystem that contributes positively on a global scale, emphasizing the need for unity and shared technological advancements.
- Role of Policymakers: She calls for increased support from European policymakers to foster innovation and growth within the continent's space industry.
Conclusion The episode concludes with Hélène expressing her optimism for the future of European space endeavors, advocating for collaboration and shared success on a global scale. This conversation highlights the ambitious goals of The Exploration Company and the broader implications for the European space sector.
Key Takeaways
- The Exploration Company is at the forefront of innovative space technologies.
- The space industry is experiencing rapid growth driven by communication, defense, and climate needs.
- Collaboration across nations is critical amidst geopolitical tensions.
- Managing failures transparently can foster trust and resilience within teams.
- A clear funding strategy combining private and government support is essential for deep tech ventures.
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Chapters
Tap a time to open that second in VOOverview of The Exploration Company
0:46 to 1:40
Discussion about the company's mission to build reusable space vehicles.
“me this takes up a very small smidgen of her time, in deep tech and space tech startups through her private investment company, Urania VC.”
Current State and Growth of the Space Industry
1:41 to 3:37
Insights into the booming space industry and its potential growth factors.
“I found a report that says the space industry is expected to grow from$630 billion valuation in 2023 to$1.8 trillion in 2035.”
Competitive Landscape in Space Exploration
3:38 to 7:21
Analysis of private companies and government involvement in space, focusing on SpaceX.
“If we want to optimize our human activities, we need data from space.”
The Exploration Company's Unique Mission
7:22 to 9:29
Hélène discusses the collaborative global approach of the Exploration Company.
“for example, that there was a catch up and afterwards there was a disruption of the A320.”
Navigating Global Tensions in Space
9:30 to 11:28
Exploration of how geopolitical tensions affect collaboration in the space sector.
“And we bring the spirit of collaboration already in the world today.”
Defense Capabilities and Technologies
11:29 to 14:04
Overview of operational technologies for defense and potential use cases.
“So we are not working with countries with which we cannot work as per the laws of the countries in which we are.”
Technologies for Space Defense
14:04 to 16:46
Learn about the company's technologies for space defense and contracting with ESA.
“Right now, we have two technologies which are operational.”
Future Roadmap of The Exploration Company
16:46 to 21:00
Discover the future plans for product development and key milestones for the company.
“What's hopefully going to happen this year in terms of new products, product development, tests, etc., and what's maybe happening over the next decade?”
Funding Strategies for Deep Tech
21:00 to 24:42
Understand the funding strategies and challenges faced by deep tech companies.
“So I think there are some good in being crazy.”
Revenue Models and Customer Engagement
24:42 to 28:01
Explore the revenue models and customer engagement for space transportation services.
“And for the rocket, we intend to have exactly the same idea.”
Show all 19 chapters
Managing Public Failures in Space
28:01 to 29:04
Learn how a CEO navigates the public perception of failures in the space industry.
“So we have a pipe, which is actually a very nice number.”
Taking Risks and Achieving Success
29:05 to 31:06
Discover the balance between risk-taking and achieving successful outcomes in aerospace.
“And would we have not taken these risks, we would have been much slower.”
Learning from Failures
31:07 to 34:06
Understand the importance of transparency and learning from setbacks in business.
“And okay, then we couldn't open the parachute at the end because in that phase of going down, at some point in time, we lost the control.”
Building a Resilient Team
34:07 to 35:29
Explore how a CEO fosters trust and resilience within a team after setbacks.
“And, well, actually, it's funny because this week we're doing a celebration event with the team who worked on that capsule.”
Hiring Challenges in the Aerospace Industry
35:30 to 38:26
Learn about the difficulties of hiring in specialized fields within aerospace.
“You've got on the team point, you've got over 100 open roles at the moment, I saw on your website.”
Government Relations and Industry Perception
38:27 to 41:14
Discover how a startup navigates relations with governments and industry giants.
“And sometimes we see, you know, some positioning being a little bit different because of that.”
Future Growth and Challenges Ahead
41:15 to 42:04
Understand the growth challenges and outlook for a rapidly expanding aerospace company.
“And we were trusting these people there, and we were very happy.”
Scaling Challenges at The Exploration Company
42:04 to 44:48
Learn about the growth challenges and cultural scaling within The Exploration Company.
“What's the biggest challenge facing the exploration company?”
The Future of Europe's Space Ecosystem
44:48 to 49:04
Explore Hélène Huby’s vision for Europe’s role in the global space industry.
“I think if we look on the, because I want to land on the positive side, so if we look at the negative side, like a bad scenario for me would be that we only focus on the European market.”
Transcript
Automatic transcript. May contain errors.0:02Hello, as usual, it's your host Amy Lewy. Joining me today from Bordeaux is Hélène Huby, founder and CEO of the Exploration Company, the Munich-based startup building space vehicles. The company, which is only five years old, builds reusable and refillable vehicles to carry cargo to and from space stations in low Earth orbit and beyond. Eventually, it also hopes to transport humans. The exploration company has raised$215 million to date from investors including Borderton, Bessemer, Partec, Cherry, EQT, Plural, V-Squared Ventures and a whole lot more. Before starting the exploration company, Hélène worked on space technologies for prime contractors like Airbus and Ariane Group for over a decade.
0:45She's also an angel investor, although she tells me this takes up a very small smidgen of her time, in deep tech and space tech startups through her private investment company, Urania VC. And as you'll hear during the podcast from the many notifications that her laptop picks up, she's a very, very busy lady. Hélène, thank you so much for joining us. Thank you very much, Ami, for having me. And you're joining us from France at the moment, which is where you have one of your production sites. Is that right? Correct. In France, we have, well, not all our production sites, but we produce very critical elements of the space capsule, we produce a thermal protection so that the capsule does not burn when we re-enter the atmosphere.
1:26And we also produce the propulsion, so thrusters, valves in this site in Bordeaux. Amazing. We'll get into your own and the exploration company story in a little bit. But first off, I wanted to ask about the kind of space state of play. I found a report that says the space industry is expected to grow from$630 billion valuation in 2023 to$1.8 trillion in 2035. Why is that? What's going on in space at the moment that makes it such a big and growing industry yeah the the main reason is that space is more and more answering basic needs we have on earth and basic needs which are growing like very very fast the big need is communication for people for machines everything everybody wants to be connected with very like broadband connectivity everywhere at any time and before access to space was extremely expensive so space could not answer that for everybody space would answer the communication need for military people because they could afford space but not like you and me but since almost 20 years access to space has become more affordable starship so the very big um rocket of space six coming in the next month next years into the market will again drop access to space by a minimum of one order of magnitude.
3:03So it's becoming more and more accessible. And because it's becoming more and more accessible, you can send stuff to space for a fraction of a cost. You could do that before. And at the same time, the market for, or the need for like broadband communication and all sorts of creation on earth is exploding and will continue to explode. So this is basically the main driver for this huge growth of space. The second main driver is defense needs. We need secured communication. We need also observation from a defense perspective. And unfortunately, given the state of the world today, these needs are exploding.
3:36And the third one, which is very important, also in my opinion, is climate change. If we want to optimize our human activities, we need data from space. You take a farmer in India, you take a farmer in the United States, they want to optimize the use of fertilizers. They want to optimize the use of water. and to optimize the issues of water and fertilizers, you need space data. You take a logistic company in Africa. They want to optimize, you know, what kind of yogurt and like the quantity of yogurt being brought to this market. So they need to understand like how many people are in these markets because like sometime in these roles, like the fridge chain is not away at the top and they need space data for that.
4:16You take the logistic industry, which is polluting a lot. They don't want to be waiting to the harbor very, very long. they want to be able to plan their trip in the most optimized way, to use less fuel, but also to better protect the planet. And they need space data. So basically, I mean, a lot of data we need to optimize our activities on Earth is space data. So these are the three big, I would say, demand drivers for this huge growth of space. Number one is communication and within communication, broadband communication. Number two is defense. and number three is climate change and the need for optimizing activities on Earth.
4:55And then this is made accessible or made possible because access to space has diminished significantly in terms of cost of access to space. And in terms of who kind of owns space at the moment, you already mentioned SpaceX and I feel like it's SpaceX that we're always, always hearing about with regards to space. But what does that picture look like between, I guess, private companies, government organizations? What's the landscape like there and what's changing? Yeah. So if I zoom out and I look at governments, it's clear that the two driving or dominating forces today are China on the one hand and the United States on the other hand.
5:43there is as we speak a very important race to the moon and it's not clear who is going to win that race now speaking from private companies in both China and the United States there is this strength towards more and more commercial space it's like much more in the US also because I mean SpaceX here has become like a dominant player and is a dominant player, globally speaking. And, I mean, Elon Musk has changed the way we do things in space, and I'm a big admirer of what he did for our business because, I mean, that's amazing. Now, if I look, you know, 20 years, 25 years down the road, on the one hand, and if I look back in history, we have seen that even companies which were dominant players, they've been challenged by others.
6:41I mean, I'm taking a few examples right now, but in the past, you know, Airbus was a nobody, like some decades ago. And now it's as big as Boeing, sometimes even bigger than Boeing on certain market segments. So it takes time. It takes time. It takes courage. It takes vision. It takes government support. But it's feasible. Because market is changing. because if you want to become a global player, you need to catch up. And most of the companies right now, there is a need to catch up with SpaceX because SpaceX is by far ahead. But typically what has happened for everybody, for example, that there was a catch up and afterwards there was a disruption of the A320.
7:28So our hope with the exploration company is that first we need to be realistic, we need to catch up, we need to build in Europe and in the other countries where we are in the United States and in the UAE. The key technology to build space capsule, reusable space capsule, and also heavy reusable rocket. This is our roadmap. And then, I mean, SpaceX, of course, will be at a certain point in time, but like the market will be also at a certain point in time. And I'm very confident that we will have the possibility to bring the world something really, really new. And what we're bringing to the world already as something really, really new is that we are the only company in the world whose mission is to build space vehicles across nations.
8:10Like, we are not building a European capsule. We are building a capsule for humanity. We are not building a European rocket. We are building a rocket for humanity. Yes, the core of the workforce is in Europe. And yes, our products are going to serve Europe, but they're going to serve the United States too for the capsule. We are working in very, very close collaboration with NASA. That we're going to have, as soon as we've flown the first one to the ISS, in terms of the space station, we're going to have a production line in the U.S. so that we can serve the American market. And for the rocket, I cannot share with which countries, but we are in discussion already with some countries to be able so that our rocket, of course, can serve the European need, but can serve also for some other countries' needs of access to space.
8:52And I think this is a DNA, which is not very common, because many companies, they are like the number one American player or like the number one in Europe or whatsoever. For us, space is a place for humans. And in the collaboration, technical collaboration that we have in our vehicle, we want to embody the spirit of collaboration, the spirit of humanity. We are not naive. We know our technology can serve like defense needs and we will be serving also the defense needs in Europe and in the allies of Europe. But first and foremost, we want to build our vehicles as humans working together. And I think this is very unique and this is very different from other companies.
9:33And we bring the spirit of collaboration already in the world today. And how is that playing out in, as you mentioned already, this world where it feels like everything's becoming a lot less collaborative and we're dividing up much more into different sort of centers of power around the world? I mean, is that making your job harder? Do your US customers want you to focus just on them? Does it make it harder on those defense capabilities to work with governments if you're not saying, we are exclusively working with European governments or we will exclusively work with Germany or whoever? Yeah, it's a great question.
10:21It makes the collaboration between government more difficult. It doesn't make our job actually more difficult.
10:33because, okay, I think there are two ways to see that. In a very difficult time, I could think about the Civil War or I can think about other times, but you have certain people who decided to fight for their values to build a better world. And right now, I'm not a big fan of what I'm seeing in the world, but doesn't mean that suddenly I have only to serve you know the interest of power and fighting against each other we can continue and we are continuing to serve our values of peace and collaboration and we continue to work with the UAE we continue to work with the United States we continue to work with Germany and France for example even if the relationship between these two countries have been better in the past than what they are right now I don't care and we stick to our mission because this is who we are and the kind of world we want to be and the direction in which we want to contribute.
11:27Of course, we abide by the laws, right? So we are not working with countries with which we cannot work as per the laws of the countries in which we are. This is very, very clear. And it's also, I believe, an opportunity because you have in this world many people who've been used to collaborate because space has been, and I believe will continue to a place of amazing collaboration. You can think about the International Space Station. It was built in the middle of the Cold War. It was built between USSR and the USA. And it's like, it's the biggest laboratory ever built by humans. In the middle of the Cold War.
12:14So this was possible in the past. and I am sure such things will continue to be possible. So to be very clear with you, the current situation of the world has not impacted our business in the United States, has not impacted our business in Europe, has not impacted our business, let's say. In the UAE, the first right now, we need to take care of our team and this is our first duty, but we've already written to the authorities to say that we intend to continue and even accelerate our business there as much as possible given the current circumstances.
12:53Hélène Huby:The current situation, I think, is really for us a trigger to be even more thoughtful in the cause we want to serve. Because as an example, many technologies we develop or dual use we can use the thermal protection for a capsule we can also sell the same thermal protection to ballistic missiles or to hypersonic missiles so this raises of course a number of questions right now the choice we've made is to serve also the defense needs because we believe in the country where we are established and we want to contribute to protect the citizens of these countries What are some of the other defense sort of capabilities that the exploration company has or potential use cases for governments, etc.?
13:54Yeah, of course. So let's say to start from now, what is operational now and what is going to be operational in the future? Right now, we have two technologies which are operational. Number one, we are the only company in Europe which knows how to print in Yerbion. Nervium is a very heat-resistant material, which is widely used in the United States for missile thrusters. Number two, we are producing already several protection tiles, which can be used for, as I was mentioning, hypersnake missiles and also ballistic missiles. So these are technologies that we have right now available. In the near future, this means a contract that we've won already, but we've not yet flown the vehicles corresponding to this contract.
14:47We have won three contracts, dual-use contract, to basically reuse the technology we have on the capsule to perform in-space defense. So what does that mean? When you fly to a space station, there is one thing you must never do. You must never collide. with the space station, right? Otherwise, there is a life danger for the astronauts. Okay, now let's imagine you don't fly to a space station, but you fly to a spy satellite. Or you fly to a target satellite, which is poofing, hacking, like doing something bad, basically. What you want first, you want to gather information, so you're going to fly very close to that satellite to observe the satellite, and potentially afterwards, you want to act upon the satellite very precisely.
15:37and you have exactly the same problematic. You don't want to collide with the satellite because this would create a diplomatic incident, as you can imagine, and potentially trigger your consequences that you don't want to trigger. So right now we have one against major player in Europe, for example, against OHB in Germany. We have one dual use contract to perform these, it's called proximity operation. So inspection, action, docking with targets let's put it like that and we may be winning a fourth contract where we are providing this technology at the service of a very big European prime we don't know yet the results so I want to be careful but this would be of course a major win for the exploration company and this is a direct application of the technology we are already developing for the capsule to dock with the space station and very long in the future longer in the future Of course, once we built our heavy, reusable rocket, this will serve defense needs because then we'll be able to launch constellations of military satellites.
16:45And moving, I guess, defense aside, what else is kind of on the roadmap for the exploration company? What's hopefully going to happen this year in terms of new products, product development, tests, etc., and what's maybe happening over the next decade? Okay, so the next year is very simple. On the capsule side, we will test basically all the critical technologies and we will test. It's called a structural test model. So it's a model with the exact size of the capsule that we are shaking, we are vibrating, we are putting in thermal chamber. Basically, we are simulating the condition of space and the condition of launch to make sure that the capsule can sustain the condition in space and the condition of the launch.
17:39That's something that's going to happen this year. and for all the critical technologies we have, we will have de-risked this technology on Earth and we will have proved, we have, let's say, evidenced that these technologies, they work on Earth in a space environment. So that's a very important step and we plan to do that actually before summer. The second very important step is that we are right now in the process of answering an invitation to tender to ESA, ESA is the European Space Agency, ESA is our anchor clients who they have They are in the process of buying the first mission that we will be flying to the International Space Station.
18:16They bought already like a first part of this mission. And this year they're going to buy the second part of the mission. So, of course, we absolutely need to win this second part of the big contract, basically. And we are in the process of answering the invitation to tender. And the results will be known in June. and I'm reasonably confident that we'll be in the winner's list. Not to say more. I mean, we are the frontrunner right now in Europe. And the third important milestone is that I spoke a little bit about rocket. I said that, you know, one of our objectives is to basically verticalize the company so that we started with capsule and then we're going down the value chain.
19:00And so we started working on a high-stress rocket engine two years ago approximately, like more like R &D mode and now we want to accelerate so we'll be fundraising significant amount of money second part of next year so that we can accelerate on this high-thrust rocket engine and we can deliver on a roadmap to a build alone or in collaboration because there are many rocket players in Europe that we can build together heavy reusable rockets but you cannot build such a rocket without a high-thrust rocket engine so the first brick is the rocket engine and that's where we're to focus on energy for the team, but also for the fundraising this year.
19:38When it comes to funding for a company like yours, what does the funding roadmap look like? You've obviously raised hundreds of millions of dollars from VCs, but you've also, you know, you'll be putting in for tenders and grants with space agencies and governments. You also mentioned that you have some collaborations with primes. You know, what are the kind of key funding components for a deep tech company like yours? That's a great question. For deep tech companies like ours, perhaps to give you a number, if I caricature, building a cargo capsule is a half a billion effort. It takes minimum six years.
20:29so like it gives you like an order of time and an order of cost so our strategy has been to walk on two legs and if you look at SpaceX in the US it's a very similar strategy we started privately funded because we are four people 50k in the bank account we say hey we're going to build like the first year pen capsule it's a bit like you know This is very ambitious, not to say it's half crazy, but okay, only the crazy people are the ones who really change the world. So I think there are some good in being crazy. And we used the money to produce a very, very small demonstrator, so that we could demonstrate that we know how to build a spacecraft and we can fly a spacecraft.
21:18And this was 100 % private money. And step by step, we built our credibility. and in parallel we've been working with the governments so that the governments would understand why Europe needs a capsule. And it's very simple because if we don't have a space capsule, we pay half a billion cash for the United States to fly our astronauts. So I think it's just better to have the technology and the jobs here. So the pitch to the government is actually pretty simple, plus it's an inspiration for Europe. It demonstrates what we can do when we work together across nations in Europe. and it's also an amazing capability for the United States because the NASA says they need more capsule.
21:56And the American commercial space station is struggling to replace the ISS, the International Space Station, because we're moving from a world where you have only the International Space Station up there and the Chinese space station. We are moving towards a world where more and more countries are going to have their space station and there will be a mix of, let's say, space stations from countries like India is going to have its own space station, Japan is going to have its own module attached to an American space station. And you will have also commercial space station, as we speak, four commercial space stations, so private space stations being built.
22:29So, long story short, the funding roadmap was we start with private money first. It gives us also a lot of freedom. We work with the government and we create with the government a program. and then we co-finance the capsule together with government and with private investors. For the private investors, it de-risks significantly the program because when you have a program of half a billion, you know, every year of delay may cost 45 million, 35 million, 40 million, whatever, like a lot of money. So it's good to have government on the side. If you work only with government, One euro of public money is coming with constraint.
23:18Because government, they want you to create jobs in their country. They want you to create technologies in their country. If you combine the two and you start with private money, and if the government, they act not as people who pay to develop something, but people who buy a service, then you have the de-risking factor between public and private money. It costs ways less money for the government. because they don't pay for everything. Very simple. It's much, much faster because a normal way of building space business, let's say the old way, is you first go to government. So you first spend five, seven years negotiating with Italy, France, Germany, Spain.
24:01Hey, I'm going to build that technology in Spain. No, in Italy, no, in France, no, so that. Then you end up with an industrial setup, which is politically optimized, but not business optimized. So if If you start with private money, nobody's going to give you one euro if you are not business optimized, if you cannot demonstrate a product market fit. And then you also like kind of discard or you don't have this whole negotiation phase. So you win when you start with private money, five to seven years of negotiation. And that's a win for the taxpayer monies. Right. And so it's a win-win on both sides.
24:36And this is what we've been able to build thanks to the collaboration of the Open Space Agency and thanks to the collaboration of investors. And for the rocket, we intend to have exactly the same idea. And when it comes to customers, are you already making revenue? Or is that further? So how does that work at the moment? And who will be the key core customers for you moving forwards? Yeah, so for the capsule actually, it's quite simple. the clients or the Open Space Agency, NASA, and in the future, the Commercial Space Station, so the stations which are going to replace the International Space Station.
25:18The way it works, it's very similar with DHL. So if you're a client of DHL, you give a phone call or you go to the post office and you can buy one envelope or you can buy a batch of envelopes. and for each envelope you have a maximum size and maximum weight basically and you can give to DHL whatever kind of cargo just basically need to miss the volume and the maximum weight of the envelope. So we don't sell like transportation services for envelopes but we sell transportation services with capsule. And so NASA or the Open Space Agency or Anchor Client right now is a open space agency. They can buy one mission, which is equivalent to one envelope, or they can buy a batch of missions.
26:10Typically, what they do is they start with buying one mission because they want to assess the technical credibility of the company. And very, very fast, they start buying batches of missions, typically five to ten missions together. Because the people up there in the space station, they need water. They need food. The station must be repaired. The station must be refueled. Like you have very critical needs. So when you manage the space station as a commercial space station or NASA for the initial space station or the European Space Agency for the initial space station, you want to make sure that the astronauts, they always have what they need.
26:44And so you want to give the industry the time to plan and you want to make sure that if one vehicle does not work, you can have another vehicle which is working and bring water or like people to the station and back. So that's why normally in our business, as soon as the first flight is successfully done, you end up with billions of, let's say, batch contracts, which gives us a very, very strong visibility on what we're doing. So right now, in June, we will have one, like the number one contract for what is called a demonstration mission, the first mission to the International Space Station. Bearing in mind that we already send two prototype capsules in space, but that will be the first time we fly to the space station.
27:28and the European Space Agency and the member states have already pre-committed for six flights afterwards. And so we are hoping to be able to sign the first batch mission with the European Space Agency around 28-29. In addition to that, we already have signed missions with the commercial space station. So with the stations that will basically take over after the International Space Station is being retired. So we have signed one mission with Axiom, one mission with VAST, three missions with Starlab. So we have a pipe, which is actually a very nice number. And the amount of our pipe will be above one billion in June.
28:07And I guess part and parcel of being a space company is that when you succeed, it's a very public event. And when you fail or something doesn't quite go right, it's also a very public event. And in June last year, one of your capsules crashed into the Pacific before it kind of released its payload. And, you know, there were there were some headlines around it. How how do you kind of manage those inevitable situations as a CEO? Is it is it quite a demoralizing thing for a team or is it something that people just understand is, you know, this is how this industry industry works? Yeah, it's a great question.
28:55As a CEO, you don't think really about yourself. You think about your team first and foremost. So I knew it was a possibility that we would lose our capsule because we decided to take risks. And would we have not taken these risks, we would have been much slower. It would have cost much more. Just to give you some data points, we've been the third company in Europe who re-entered successfully within the atmosphere with a capsule that was piloted, basically. And before, there were two attempts, fully successful, and we were not fully successful. But these two fully successful demonstrators, The first one costed more than$125 million and took more than six years.
29:53The second one costed more than$20 million and took almost eight years. So we did that in three years for$35 million. So, of course, we took risks and we decided to do some shortcuts. and I mean just to give you one example and actually the most probable root cause why we failed is that we lost the control of the capsule and we lost the control of the capsule because we had it's a little bit technical but like we were zero failure tolerant on the whole thrusters like a set of thrusters which are managing basically the direction of the capsule and we were zero failure tolerant because we decided to go very very fast and we also like accepted higher risks and that's a risk we took.
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30:45So the way we have faced, I would say, this failure, which I insist was also a partial success because we respected our planning, we respected our cost, we successfully launched the space, we successfully operated the capsule in space, we successfully re-entered into the atmosphere. And this is huge. the capsule didn't collapse during the re-entry. And okay, then we couldn't open the parachute at the end because in that phase of going down, at some point in time, we lost the control. And so we had to be a bit more technical, but the dynamic pressure was not the right one to open the parachute and the parachute couldn't open.
31:28So, but it was not like a failure like everywhere. It was actually a lot of success. And, you know, as very often in space, one small stuff so most probably one valve stuck open created this failure and when it happens especially when it's the first time and when all the team has been working so hard days and nights you have to understand that for us building a space vehicle is not exactly the same but to a certain extent comparable to bring a child to life. The space vehicle is a very, very complex system. Like a human body is a very complex system. And you spend your days and your night working on problems and solving problems.
32:17And of course, you start loving your vehicle. So when the vehicle is not working as it should, and basically you lose your vehicle, it's a profound feeling. And I think that most of the people who work days or night on that vehicle they were just shocked as when you lose someone you're shocked because the person is gone and again I'm sorry for the comparison and because it may hurt some of the people who are going to listen to that but there is a feeling of loss like really because you're invested in what you're doing and so my first duty as a CEO was to on the one hand being truthful so you know So not saying, like not hiding the failure because we want to learn from that.
33:09And on the other hand, boosting the morale and bring the trust back. So what we did is like the next day after the failure, I was back to Europe. I visited every site one day after the other. We had a very long Q &A session with all the team members. So the first reflex basically was to bring back hope, to bring back trust, to be fully, fully transparent. Things we knew at that time, our hypothesis about why it failed, things we didn't know, things we're going to investigate. We've been also very, very transparent with our clients. So the next day we send, of course, an email of excuse to all of our clients and all of our investors.
33:51And we've shared the root causes of the failure with our main clients and, of course, with our investors. and we did an investigation report that we shared with the European Space Agency. So, oh, let's say, we've tried to be as transparent as we could be because this is how you build trust internally and also externally with your partners. And, well, actually, it's funny because this week we're doing a celebration event with the team who worked on that capsule. Because, yes, we lost the capsule, but what we learned and what the company became thanks to this endeavor is outstanding. and we've been working with suppliers so now we know suppliers with whom we want to work others with whom we do not want to work anymore we've been setting up our first processes to assemble, to qualify your capsule we've been working with the French authorities so that we can have our re-entry license so these are stuff that we've learned we've been launching the capsule so we've been making sure the capsule can sustain the loads of the launcher there are so many so many things we've learned and we've built an amazing team and this is the core team which is still now, you know, at the core for development for the recurring product.
34:58All the people who worked on Mission Possible are here at the exploration company and they have their experience and we have our experience of having failed, having learned from a failure and then, you know, continuing. And this is such a resilience, such a trust between team members. That's also what we've learned. We've learned a lot, not only a lot, you know, from a technical point of view, but a lot about ourselves. and a lot about our willingness to continue to be together and to basically write a piece of space history together. You've got on the team point, you've got over 100 open roles at the moment, I saw on your website.
35:39Which are the hardest ones to hire for?
35:50yeah and it's a great question it's actually it so the reason why I'm not answering immediately is that it depends it's not like you know we had one one discipline where we had like huge difficulties to hire. You have disciplines where you have very few people in the world which are matching. Let's say you have profiles or job desk where you have very few people in the world who are matching this profile. And these are job descriptions, really difficult to feel so that's why we prioritize on our search um but um i wouldn't say like one discipline is more difficult than another one i mean the trick is really to have in every key discipline one or two inspiring figures because people will join the company because they want to work with this of that person.
36:52And you're also hiring for a few public affairs positions. How is it working with governments, working on policy? Do you feel they take a company like yours as seriously as some of the bigger players? what have you kind of learned about lobbying or policy work over the past few years? I think we did not have the problem of not being taken seriously by governments and I'm very grateful actually to Germany and to France and to the Open Space Agency for their very, very early support to our mission. Just as an example, we got our first contract from CNES so the French Space Agency even before the company had a number.
37:48So even before the company was registered. And we got into the acceleration program of Bavaria also even before the company was registered. Because what I've observed is that politicians and also people involved in the management of space or from the space agencies, everybody sees in Europe the need for change. They need to go faster. They need to be ambitious. They need to take risks. And they want to support these initiatives. I would say that we've not been taken seriously by some of our industry colleagues. And right now that we are probably a bit more credible, we may become a threat for some of them.
38:34And sometimes we see, you know, some positioning being a little bit different because of that. Okay, this is life. Personally, I am wishing for an ecosystem where we can not perceive a newcomer as a threat, but perceive as a newcomer as an opportunity to partner so that we can learn from each other. We have to learn from the big players and the historic ones. I've been working at Airbus for years. I'm a proud child of Airbus and Ariane. And I've learned everything. I mean, a lot of things I know in these companies. Now, of course, I've learned plenty of new things at the exploration company, but I'm a proud child of Airbus and Ariane.
39:17And we are working with Airbus. We're working with Ariane. It's actually going very well, the collaboration with these two companies. But we've seen also with other companies that it's more complex. And this is the stage we are now. I think once we have successfully flown to the International Space Station, we have proven that not only we can, you know, bring hope and deliver on prototypes, but that we can redevelop on a product, then I think the attitude will completely change and we will become an amazing partner. And earlier this year, you were in discussions to acquire a UK-based startup that does launch service Orbex, which fell through.
39:57What happened there? Yeah, I'm not going to enter into the details of the negotiations. At the end, you know, three parties have to agree on the deal. or back to the UK government and the exploration company. And for reasons which are the ones of the deal and which I will not enter, there was no agreement reached by the three parties. Are you looking at other acquisitions?
40:26So the way we are growing at Tech, as I said, we are very focused on the transportation business. we also want to grow as fast as possible. So when we can build very, very fast internally the competence, we do so. This is what we did for the capsule. When there are already players established and it would be a win for one player and for us to merge, then we look, of course, at M &A. We've done an M &A already with a company based next to Aachen in Germany, which is printing Neobium. We were very much interested in the technology, and we made the assessment that if we would have to develop the technology internally, it would take us actually more time than buying the company.
41:19And we were trusting these people there, and we were very happy. And this is an M &A that we've done. So there will be probably other M &As down the road to acquire technologies, capacity that we don't have, but we are not M &A dependent, right? So it means, I mean, for example, the deal with Orbex didn't go through. Fine, I mean, we just continue on our launcher roadmap with or without the UK government. We have built very good relationships with the UK government, So let's see what is happening in the future. But we continue to have excellent discussions and constant discussions. But yeah, so we try to go where this is the most efficient for the company.
42:04What's the biggest challenge facing the exploration company? I think it's growth, at least from my perspective. I'm sure that many people in the company would have different answers.
42:20We are 450 people now. We may be above 600 end of this year. And we absolutely need to keep a very high density of people. We absolutely need to keep this culture of being eager, going to hardware as fast as possible, taking, I would say, reasonable risks, pushing the boundaries, verticalizing as much as we can, the technologies we are developing, etc. So that's a mindset. And we are in Germany, we're in France, we're in Italy, we're in the US, we're in the UAE. I'm going to announce a new country this year because we committed to that country already. And it's especially difficult to scale the culture when you work across geographies.
43:09But okay, this is part of formation. So what do we do to basically manage this growth? Number one priority is people. So when people do not fit, we must ask the person to leave. It's performance processes. How do you reward the people so that the best people stay?
43:33They are really part of the building of the company and also acquiring top talent. So that's for the people part. if you have the right people, the culture is going to scale. And I'm also spending a lot of my time just with the people, because at the end, I'm the one embodying the culture. So we have Q &A sessions in the old hands every week so that everybody can ask Q &A and we answer the next week so that, let's say, everybody in the company can get direct access to the management. And through this Q &A session, we can sort of shape the answer of the executive committee for every question like people may raise and we can kind of scale also the culture and the way of thinking.
44:19And we are having a big work this year around processes. A company without processes is a mess. A company with cumbersome processes is a mess. So we are working hard to have minimum viable processes, very, very, very lean. But yeah, that's normal stuff when you grow fast. you need to build a company at the same time to industrialize and improve everything you do and let's say coming back to the people you can only do that if you have the right people next to you and final question i guess for europe yeah i know you work i know you work all around the world but for europe what do you think what's like a very optimistic view of how europe's space ecosystem could develop and what's the what's the alternative if the european policymakers governments big industry etc don't rally around the opportunity that they have right now to sort of develop our space industry and um you know how i can't remember the number i stated at the at the top of how big the 1.8 trillion dollar industry this could become in 2035 what needs to happen for Europe to play a big role in that.
45:36Yeah. I love your question. I think if we look on the, because I want to land on the positive side, so if we look at the negative side, like a bad scenario for me would be that we only focus on the European market. And we basically build space vehicles, satellite constellations with taxpayer money focused only on European sovereign needs. I mean this of course we know how to do that stuff and we will succeed in doing that stuff but that's not who we are a very big danger I also see is that we are losing the sense of Europe and the sense of collaboration across countries in Europe we see more countries developing their own national capacities if Europe right now cannot explain that Europe is here to protect us and to build the critical European infrastructure for the benefit of all Europeans, I think it's a major problem.
46:36And if the politicians who say they are Europeans, but actually in what they do, they act as nationalists, they are actually destroying the European dream. So I'm a bit worried about that. And that's why we built a company which is with European roots and of course global, but like with European roots. Now, if I take a much more optimistic view, there is a unique thing we've been able to build in Europe, and this is unique in the world, and to my knowledge, unique in the world's history. We've been fighting against each other for centuries. And after the Second World War, we shared critical dual-use technology, so coal and steel, that we put together because we said, never want to do that again.
47:24And the countries who are in the European Union have not been fighting against each other since more than now 65 years. This is unprecedented in the world history. And this, I believe, we can bring to the world via what we do in space. That's exactly the mission of our company, but I'd love this to be the big mission in Europe. So if we build rockets, which of course serve Europe, but also can serve the world, and we built capsule and we built constellation satellites, etc., that, of course, serve Europe, but also serve the world. It means we built these space infrastructures in collaboration with other countries.
48:10I think this is where I would like to see Europe in the next years as a driving force in the world for space infrastructure, which are built in a collaborative manner. And if we do that, we have more cadence, we have more scale, The price are going down because of that. And then we can serve as a global player, the commercial market. And we can really compete against companies which are based like in the U.S., for example, where they have like the biggest national market. But we can compete because we partner with an increased number of countries. It's not the same per vehicle or per infrastructure for the capsule.
48:49For example, it's great to partner with the U.S. because there is a big in the U.S. For the rocket, there is no need to partner with the U.S. there are plenty of rockets in the US. So it's more interesting to partner with other countries, et cetera. That's where I would love to see Europe. So to have infrastructure which are serving the world. And I'd love that we can build in Europe a crew capsule because this is so emblematic and so inspirational. And of course, there is a business behind and et cetera, et cetera. But like, I want the young people to see what we can do as a continent. And I think the day we built together a crew capsule across European countries, and this capsule can serve other countries like the Middle East, like Singapore, like Australia.
49:38This is a symbol of what we can do as something good across the world with our collaborative values. So that's what I'd love to see in the next 10 years. Amazing. Thank you, Hélène. We are quite literally out of time. That has been a super interesting conversation. Thank you so much for joining the show. As always, please rate, review and share the podcast. This episode was produced by the wonderful Maya Durampal-Hornby.
From the publisher
Hélène Huby, founder and CEO of spacetech startup The Exploration Company, is not afraid to take risks — or fail.
Her company, which is only five years old, builds reusable and refillable vehicles to carry cargo to and from space stations in low-Earth orbit — and beyond.
It’s already (semi-) successfully sent cargo into space — and back — at a fraction of the cost, and time, achieved by other companies.
On this episode of the Sifted podcast, Hélène shares The Exploration Company’s roadmap for 2026, including fundraising plans for a “significant amount of money” to build a high-thrust rocket engine.
Hélène and Amy also get into:
- Why the space industry is set to more than double in value over the next decade
- Collaborating in space during a decidedly antagonistic geopolitical moment
- Contracts in the works
- The ideal funding roadmap for a deeptech company
- Dealing with very public failure as a CEO
- And Hélène’s hopes and dreams for Europe’s space future




