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- Startups For the Rest of Us
16 episodes
Startups For the Rest of Us
by Rob Walling · English
The original podcast for bootstrapped and mostly bootstrapped startups, this show follow the stories of founders as they start, acquire, and grow SaaS companies. Hear when they fail, struggle, succeed, and take you with them through the tumultuous life of a SaaS founder. If you like Mixergy, This Week in Startups, or SaaStr, you’ll enjoy Startup for the Rest of Us.
Latest episodes
All episodes
Episode 858 | How to Build Products People Want
Rob Walling promotes his new book “Idea to Traction” (and bonuses/Q&A), arguing that in the age of AI founders should stop building SaaS nobody wants and instead use a framework to find ideas,…
10 Nov 2026 · 25m · 13 chaptersEpisode 857 | Finding Hidden Multipliers in Your Business (with Jason Cohen)
Hidden Multipliers (Jason Cohen’s book) and how founders can find “mechanistic” growth levers already latent in their business—especially when growth slows after $1M ARR.
3 Nov 2026 · 51m · 16 chaptersEpisode 856 | Key Learnings from MicroConf Europe 2026
Derrick Reimer and Rob Walling recap MicroConf Europe 2026 in Reykjavik, Iceland, then discuss key lessons from the talks—especially AI/SEO (GEO/AEO), AI’s impact on SaaS moats, and…
27 Oct 2026 · 45m · 16 chaptersEpisode 855 | The Eight SaaS Moats that Still Work in the Age of AI
Startups for the Rest of Us (Ep. 855) with Einar Vollset and Rob Walling.
20 Oct 2026 · 1h · 24 chaptersEpisode 854 | How to Find Startup Ideas (Sneak Peek Chapter from My New Book)
Rob Walling reads Chapter 3 (“How to Find Startup Ideas”) from his new book Idea to Traction: Stop Building SaaS Nobody Wants in the Age of AI.
13 Oct 2026 · 23m · 8 chaptersEpisode 853 | How to Become the SaaS That AI Recommends
How to become the SaaS that AI/LLMs recommend in your category (GEO/Generative Engine Optimization), building “best X” and “X vs Y” pages, earning third-party mentions/reviews, and measuring AI…
6 Oct 2026 · 31m · 13 chaptersEpisode 852 | Getting Big Name Customer Case Studies and More Listener Questions (with Ruben Gamez)
Listener Q&A on (1) getting early market insight by talking to non-competitive peers, (2) securing “big name” customer case studies, (3) whether to stay in the Shopify app marketplace amid fake…
29 Sep 2026 · 32m · 10 chaptersEpisode 851 | The Messy Middle of a SaaS Pivot
Nathan Tyler (Blinkmetrics) describes the “messy middle” of pivoting a SaaS business: starting with an EOS/KPI scorecard reporting idea, shifting to a done-for-you build model, and then launching a…
22 Sep 2026 · 44m · 18 chaptersEpisode 850 | How Not to Screw Up When Hiring Your first Developer and More Listener Questions (with Derrick Reimer)
Hiring a first developer as a bootstrapped founder; avoiding feature creep driven by “easy to build” customer requests (especially with AI); overcoming social anxiety for founder-led marketing/sales;…
15 Sep 2026 · 51m · 19 chaptersEpisode 849 | Legal Threats, AI as Platform Risk, Building Confidence, and More Listener Questions (Rob Solo)
Listener Q&A on (1) whether competitor “terms of service” threats are common and how to respond, (2) AI as platform risk (AI subsuming features vs operational/platform dependency like outages,…
8 Sep 2026 · 29m · 7 chaptersEpisode 848 | What Liquid Death Can Teach Us About B2B SaaS (Rob Solo)
How Liquid Death’s origin story translates into B2B SaaS lessons: startup ideas come from “being in the arena” (experience/network), and validation still matters even when building is cheap.
1 Sep 2026 · 23m · 6 chaptersEpisode 847 | What Second Time Founders Do Differently, Pricing AI Agents, and More Listener Questions (Rob Solo)
Solo Q&A on second-time founder decisions, pricing and selling AI agents in B2B, what changes in 3rd/4th/5th startups, and whether to pursue slow healthcare sales cycles.
25 Aug 2026 · 29m · 11 chaptersEpisode 846 | Snail Mail, Cold Calling, Regulating Your Nervous System, and More Listener Questions (Rob Solo)
Rob Walling fields listener questions and shares solo advice on (1) why he keeps creating content, (2) regulating a dysregulated nervous system before making decisions and taking scary actions, (3)…
18 Aug 2026 · 30m · 8 chaptersEpisode 845 | Lifetime Deals Revisited, Building is Not the Hard Part, and Confirming an Idea is Worth Paying For (Rob Solo)
Listener Q&A on (1) lifetime pricing/deals, (2) whether bootstrap consumer AI should use lifetime pricing, (3) “building is not the hard part” (distribution/intrapreneurship), (4) how custom customer…
11 Aug 2026 · 33m · 11 chaptersEpisode 844 | Building a $1M+ ARR SaaS for Laundromats
How Wash Dry Fold POS (laundromat point-of-sale SaaS) reached $1M+ ARR over ~10 years by bootstrapping, using a stair-step approach, selling integrated hardware + training, and rebuilding the product…
4 Aug 2026 · 43m · 16 chaptersEpisode 843 | Success Patterns of $1M+ SaaS Founders
Why $1M+ ARR SaaS founders seek coaching and the recurring “success patterns” (and pitfalls) Julien Marzouk has seen coaching hundreds of 7–8 figure founders over 10 years.
28 Jul 2026 · 34m · 12 chaptersWe use cookies.They keep VO running smoothly and help us improve it. Privacy policy