Sky Sports Premier League Preview: What to expect this season

16:07Chris Stone:Well, I mean, it makes sense now because I think what would have taken some time for them to work out with the EPL is the right mix. Because now by moving so many games out of that 3pm slot, it also means that more games will be available in non-traditional windows, which means that those fans are perhaps always season ticket holders to championship league, one league, two competitions teams might also have a higher interest in buying subscriptions now because they are able to watch more games and have access to more games than they were in the past. So I don't think there's a subscription uptick play here, but they haven't had to invest a lot from a rights perspective to have that opportunity.

16:45Chris Stone:Instead, they've made investments in perhaps adding more interactivity, more value to a subscriber.

16:50Nick Meacham:Well, speaking of that, we've talked about the uptick of Premier League games. It's actually nothing in comparison to the uptick in games from the ELF, which is the Championship League One, League Two, which are going to show over 1 ,000 games this year from the EFL. and at minimum each team will be featured at least 20 times so there's going to be you know that value add to make sure everyone's going to get an opportunity to be able to watch their teams not all this will necessarily be on sky part of it will be on sky sports plus which is the app that they launched last year and they said really positive statistics on last year where they said 75 of all sky sports subscribers also stream content by a sky sports plus so i thought that was an interesting statistic to talk about consumer behavior in terms of how they're doing that there's also going to be 90 % of WSL games are going to be shown.

17:34Nick Meacham:So in total, they're looking at showing around 1 ,500 football matches this year between the Premier League, Scottish Premier League, EFL, and the WSL.

17:44Chris Stone:That is a pretty extraordinary number. Those blows me away. I'm not sure if I could go down a segue here, but I was thinking about this. I was going to write something about this in some stage, but just I was thinking after this ESPN NFL deal, Who else would possibly be someone that could, this type of deal could come about with? And it's got to be Sky and EPL like they are. So their success and failure, particularly in the UK, is all so synergized together that if the 3pm blackout is removed, I could definitely see a play like that happening and playing out. because they're already proving themselves.

18:25Chris Stone:Sky can deliver at scale, to the scale that is unrivaled, probably in the world, for the amount of matches. So interesting to see what happens with that. But cool. Wow, that's a big number.

18:35Nick Meacham:Yeah. And speaking of the 3PM blackout, the question really, or the comment, came more around piracy. Just the threat that exists out there. And Jonathan Lich spoke about, you know, we do know the 3PM game is a more attractive option for pirates to be involved because it's simply just not available. And there was mentioned multiple times, even Gary and Micah mentioned it when they were just talking about football, but it got brought up, you can go to the US and watch every single game and whether that needs to change. Now, I didn't take the comment as they're explicitly going to make the 3 p.m.

19:06Nick Meacham:games all of a sudden broadcastable. I don't know if that's a word, but more of, they've talked about we're going to put more games on Friday, more games on Monday. So I don't know if it's necessarily, this is just completely me kind of having to think, is less about opening up that window and more about potentially shifting around the schedule a little bit?

19:24Chris Stone:Well, I think it's important to delineate. I'm not exactly sure who's actually responsible for that, but it's not Sky and it's not the EPL either. It is a regulation that's in place preventing that. So even if they want it, it doesn't mean they'll get it anyway. Although I think where we're at today now, it has to be done at some stage and the sooner the better for, I would have thought most parties. Now the challenge again to Sky, from Sky's point of view, is they don't really have much benefit for themselves to open up that floodgate, particularly if those rights are therefore made available to buy for anyone, because that just dilutes the value of their current rights package.

20:01Chris Stone:If we think they're at a relative critical mass of subscribers, they're not going to get meaningful value out of it. And they would hate to have another competitor come up and mop up those 3PM rights. So that's the tricky balance that Sky won't want it, and they're paying billions for the rights to the EPL. the EPL has to be conscious about upsetting the upper cart too much with their main partner so Sky's in the driver's seat there and we've seen they've been in the driver's seat with a lot of different types of negotiations and partnerships in in in the past that they won't be in a rush to make that move but I can imagine I can imagine the EPL would probably want to do it if they knew that they could see a correlated uptick in revenue and engagement etc so um inevitably it must have some impact disguise subscription numbers if people know they can get it through through

20:46Nick Meacham:pirated means surely 100 but that's also part of the reason between the uptick in games available not just at the premier league level at all other lower levels having the new super sunday with the multi-view option to just try to make as much available as possible and one of the other things that i thought was interesting that they brought up nick a couple different people brought up in different angles and given we just talked about sort of renting our own in your audience and YouTube, things like that. Jonathan Litch mentioned it's a big point of emphasis for them to grow their youth audiences as everyone's trying to do.

21:17Nick Meacham:They've talked about they've seen their broadcast numbers in terms of viewership almost double over the last four years for under 35s in the UK. But one statistic you get brought up was not just what they're doing on broadcast, but also on YouTube. I'm assuming the statistic comes from usage in the UK, but they've said they're the number one sports publisher on YouTube reaching 5 million under 35s every month. So I'm imagining Most of the other stats were UK-focused, but I thought the fact that they felt the need to make that a point of emphasis, they're talking about some of the other bits. And then Mark Alford from Sky Sports News talked about it was a really high number.

21:49Nick Meacham:Nick, it was something like two-thirds of all mentions of the Premier League on Twitter included the handle Sky Sports News, which I'm sure has to. People are quote-tweeting things, responding to things. It was a really high number. And I think it just goes to talk about sort of this renting versus owning. Does everything have to be on your own platform? It seems like Sky is very comfortable with saying we know there's stuff happening off our platform that we want to be around, particularly for those younger audiences.

22:15Chris Stone:That's some very interesting numbers there. Nice work, Chris. I would say the whole youth thing, I think it's always a bit of a metric that keeps getting talked about for different reasons. Like a broadcaster wants to show that they're reaching younger audiences from an advertiser perspective. They want to show that they are viable and relevant to all sorts of different potential consumer brands to work with. And also monetization through YouTube. You can sell ads directly to platform. So I know that many broadcasters are looking at actually monetizing YouTube more effectively now by actually selling direct to advertisers, not just through their own channels.

22:52Chris Stone:So that might be why they're talking a bit about that in that sort of setting, I would imagine.

22:56Nick Meacham:Yeah. And then the last bit, just to flesh it out, because it's not just all about live sports. And we talk about some of the stuff there on social. Sky Sports News is expanding their coverage. There's going to be the introduction of new shows. They're going to take place across the week. One of those includes the Premier League Friday show, which will be hosted by Roman Kemp. Those that don't know, a famous radio DJ for Capital FM. So definitely comes from a different football background. But I think that is also intentionally part of the strategy of attracting a newer, younger audience. They're also introducing a Sky Sports fan club TV show where they're now going to have content creators from all the different clubs.

23:31Nick Meacham:Basically, I think they now have a content creator from all 20 clubs that'll be able to come on, give feedback. So again, this is more this creator-led approach. And they're also partnered with a company called Phenalysis, which is basically a platform people can engage directly with, give player rankings, give confidence ratings on the manager's decisions. And some of that feedback from Phenalysis is going to be brought into some of those different shows. So even they're trying to flesh out what they do on the non-game days, and they're taking a little bit different approach with some new hosts that don't necessarily have all haven't historically always been in the mainstream broadcast for sports and then bringing in this analysis app along with the fan club show, changing up some of the content they're doing.

24:11Nick Meacham:So as much as it's easy to focus on the sheer amount of games that are being covered, they've also made a total recommitment to the amount of coverage that they're going to do, the different types of content they're going to do throughout the week. So they're going all in. Let's put it that way. They sure are.

24:28Chris Stone:Wow. Great work, mate. That's a lot of good insight packed into about 20 minutes there before we jump into the conversation that you had on the ground. I think what I'm really interested to see just how things evolve, not only from now from Sky's perspective, but also what we see other teams do, the teams themselves, whether they do continue to grow on platforms like YouTube and other social media channels and double down on that. I saw some interesting stats the day from WC Sport in a report that they produced. And obviously they are helping clubs, teams, rights holders, publishers, et cetera, create content.

25:03Chris Stone:And there's something like a 76 % jump in vertical videos year on year. That's an extraordinary number. And nearly a million videos generated around the EPL coverage for those that have rights to it. So there seems like a huge increase and boost in that non-live array of content also being generated at the same time. So will that, alongside this extra exposure of more matches, lead to a real big increase in fandom? Because you think Premier League, it's pretty much the pinnacle of fandom in many, many countries in terms of how it's followed. Can it go even further with all this extra content being pumped out?

25:45Chris Stone:or is that just correlated with what expectations are for audiences these days? Like is the expectation, there is just more, more, more.

25:52Nick Meacham:Yeah, well, I didn't get the statistic written down, but they did also mention your point, new vertical highlights, because they talked about, we know our users do not like to flip the phone sideways. So they've even talked about this year, they're going to introduce more vertical video highlights. So it was all included in there. And as you say, after this, we're going to hand things over to myself with an interview with Gary Hughes. There's a director of football. We kind of talk about the relationship particularly in this last round of negotiations, sort of was it Sky or was it the Premier League pushing to have more games?

26:21Nick Meacham:How collaborative is that approach? Who really wanted the games out there? We talk about their improved coverage and investment in the WSL. You and I spoke about the other day their move to that noon Sunday slot. Gary gives his view in terms of how they work with the league to do that. Talk about Sky Sports Plus and just a general overview of what you're going to see from Sky this year in terms of that new agreement going forward. So I was really glad Gary was able to take some time out to speak to us and hopefully it'll give you more direct insights from you know sky themselves i'm very excited to be joined by gary hughes the director of football for sky sports and where i actually want to start gary i know i have some business questions okay but for me just on a day-to-day work basis yeah how exciting is it to be able to this is my first time ever at the sky sports studio so how invigorating is it to get to walk in and see the studio because i imagine you're a football fan so just being able to sit in there every day it's pretty special i've been at sky for 30 years now yeah uh worked in sky news sky sports news and now doing the role i am in sky sports football having produced some some live football before champions league and some premier league and other some of our shoulder programs as well back in the day of sunday supplement goals on sunday etc so i've been been here a fair few years but i still still get a buzz every day i walk in the building uh obviously the campus has evolved like sport has evolved like like the Premier League has evolved, like our rights deals have evolved.

27:44But, yeah, it's a fantastic place to work. Lots of good energy. Obviously, the football team are full of football fans, and we have great debates every day around who's going to be signing for who and who's going to win what. And it's just a really good, energetic place to work. And I hope you got that sense coming to Sky for the first time today.

28:04Nick Meacham:100 % totally got that vibe. And it just wasn't on my list of questions, but it's just the sort of thing that when you're here, it's a bit infectious. So just kind of wanted to hear firsthand how your experiences were just being able to walk in day to day. Because we always talk business, but we don't always talk about some of the more just enjoying life sort of things. The classic, it's not work if you enjoy what you do thing, right? Exactly. And I love my work. So there we go. Awesome. So today we managed, there was a presentation from you and different members of the team. Yeah. Also got to hear from some of the key talent.

28:29Yeah.

28:30Nick Meacham:Really big summer, really big season upcoming. As we're recording this, it's Tuesday before the kickoff on Friday. Yeah. One of the big things from Sky Sports is the expanded coverage of the Premier League. and you went through some of the statistics, the increase. We're looking at a minimum 215 games this year. Just talk about that process, what it means for Sky to really sort of establish, further establish, I should say, its dominance in the UK as being the number one broadcaster for sports. I'm glad you were listening and mentioned the minimum 215. Exactly. Listen, I think this is our biggest ever Premier League deal.

29:08215 games minimum of going into next season it's a four year deal which is different to other cycles which have always been three so it gives us that opportunity to really plan and that extra year does make a big difference what it does do the four year Premier League deal it sort of aligns all our football so we've got a four year deal with the Premier League starting this Friday as you say we've got four years left of our five year EFL deal we've got four years left of our five year SPFL deal and we've also got a new a WSL deal as well. I think what our strategy has been and where we've been very successful in recent years is locking down the key rights, the ones that are important to us, up until the end of the decade.

29:47So obviously all those football rights are locked in alongside F1, ECB, cricket, we've got long-term tennis rights and other cricket rights as well. So what it does mean, it gives customers that level of security and knowledge that for the next four years they're going to be able to watch all these great events live on Sky Sports. And I think What the Premier League deal does for us is, again, underline our position as the domestic home of football. We've got all those games. I think within the presentation, I think it was over 1 ,500 games we'll show next season, which is huge. And if you're a football fan, Sky Sports for domestic football, for Premier League, for EFL, for Scottish football, men's and women's, and the WSL is the place to be.

30:31Nick Meacham:Absolutely. And I think what would be interesting is talking about that Premier League deal, So it's a partnership that has obviously been very beneficial for both sides. I think the Premier League would be right to credit Scry Sports for its global growth, not just domestically, but what it's been able to do in terms of building that. When you're having that conversation, just be curious with the expansion of the coverage. Is that something that you guys are working on mutually, talking about expanding the coverage? Is that something you're pushing for, the Premier League's pushing for? How does the collaborative nature of that tender process work in terms of expanding that coverage?

31:02So we've been, as I said in the presentation earlier, we've been sort of partners with the Premier League since a whole new ball game back in 1992 when the offering back then was just 60 games. We were exclusive partners for 15 years and we've been the lead partner ever since. As I said earlier in the presentation, our games have grown year on year. I think, and Gary Neville was in the presentation earlier or was doing a punditry session, he was saying you go around the world and all Premier League games are available. Now clearly we have the 3pm Saturday blackout here, which is Article 48, which is tradition and which we respect.

31:35And I think what the Premier League did, it was their decision. Ultimately, it's their rights, it's their tender. And they will look at what they think is the right thing to do in this four-year cycle. They looked at extending it for an extra year. And what they have done is made all those two o 'clock games available. So, again, the guys were talking around the two o 'clock game that might be live on the television. There'll be three other games happening at that time. And it feels as though you're missing out. I don't think you feel that on a Saturday at 3 o 'clock because it's tradition in this country.

32:03So I think the EFL, again, led the way on this by their inventory is massive. I think it's 1 ,881 games. And we were only showing 160-odd of those matches a season. And we had some good dialogue with them. And again, it's their inventory, it's their tender. But what they would do with their rights, they wanted more of that shown. so much so that we now show, I think it's 1 ,059, but I think with displaced matches it was well over 1 ,100 last year. So the volume is increasing all the time. All the rights, all the governing bodies want more of their sport on more of the channels. And the Premier League have got the biggest and best inventory.

32:47It's the best sporting league in the world. And to have us having 215 and maybe a total of around 270, 280, I think is a big sea change and a step forward. And it'd be interesting to see, and it's ultimately, again, up to them. We have regular dialogue. We've got a great relationship with the Premier League. As I said, we've been partners for 33 years. We talk to them a lot about a lot of stuff. We talk to them about access. I'm in regular contact with them around fixtures and scheduling. It is a partnership. Ultimately, they will always decide. We will talk to them as being their lead partner about certain issues.

33:21But what I think it does is just, again, underline that fact that, and it's the same with the WSL, our new deal with them, All 132 games are going to be light. So that is a direction of travel for all rights. And I think the Premier League have made a really good decision this year and this cycle going to the volumes that they have.

33:41Nick Meacham:One question I didn't necessarily prepare for, but I saw it in your presentation. I think it's really interesting because for us as a podcast, we have started to extend more digital media, not just explicitly linear broadcast or OTT. You referenced some statistics around the growth of your YouTube channels and in particular the Gen Z audience you guys have been able to capture. So for me, just be curious, when you're having those conversations from a rights perspective, you've obviously got the live rights, but sort of how you view also having access to the digital rights because that seems like a – I imagine you wouldn't have wanted to share that statistic if there wasn't a story behind it.

34:17No, absolutely. In my role as director of football, I'm in charge of the television coverage of what we do, but obviously we work very closely with the digital team and clearly in any rights negotiation you know the way that it all sets up at the moment it is linear it's television first but then digital is becoming so much more important so we would you know very rarely and we would always want to do a rights deal where the digital rights are attached to that as well and we we have got those clip rights digital is massively important for us you know that that new audience is massively important for us we've got a lot of focus on under 35s, how we can reach, how we can talk to, how we can become more relevant to under 35s as a Sky Sports brand, and how they would consider buying and upgrading or working on some of our products, Now TV, how will they become a subscriber and a customer of Sky.

35:14So that's a huge focus for us. And I think what we've tried to do as well, we've tried to evolve our offering on television, on screen. You know, we've got a very, got a much younger, more diverse, more relevant pundit lineup than we ever have done before. And I think some of the stuff we get around our access, what we're trying to do is, again, go out and really engage with the young players of today. Get them talking about themselves, their lifestyle and putting stuff social first, digital first. that's a lot of what we're doing around our access and then teasing it in the linear coverage and promoting our digital digital outlets as well so yeah it's a whole ecosystem that in any rights deal across any sport we do both the live rights and the digital digital rights

35:58Nick Meacham:are massively important yeah and i imagine that does sit with mark and his team he gave the presentation from the sky sports perspective but like you said that's all linked together and just the fact that you mentioned in your presentation i just thought it was worth mentioning our teams We're constantly working together about how we can best utilize our content, best utilize what assets we've got across all platforms. Now you referenced that this is a complete football strategy. This isn't just limited to the Premier League. It obviously gets the big billing. But you referenced some of the other leagues, and in particular looking at the WSL, you guys have made further investment financially as well as your extended coverage of the amount of games.

36:31Nick Meacham:You talked about I think it's 90 % of games are going to be covered. But additionally, as well, a specific strategy change is the Sunday afternoon kickoff spot, moving that. Is it noon or is it 12.30? Noon, 12 o 'clock, yeah. Talk about sort of that, using the WSL as part of the overall football strategy and then particularly that decision as a way, how you think that's going to help promote the growth of the league? So the WSL is not just part of the football strategy, it's part of our women's sports strategy. We want to be, and I think we are known for being the leading broadcaster of women's sport.

37:04We've had some incredible women's sports rights, golf, netball, cricket for a long long time we're now into the first year of five which is our fifth year working with the WSL football being the biggest game WSL becomes the biggest women's sporting right it's all part of that narrative and all part of us becoming you know the leader of women's sport I think what we've tried to do it's interesting earlier I talked about the three o 'clock blackout there's there was an article 48 there was a lot of noise in the women's game around women's matches being at three o 'clock on a Saturday. That hasn't happened.

37:41And the reason why that was talked about was because what is the best slot for women's football? So when we acquired the rights, the football calendar, as we talked about with so many more live games, is a very congested space. So we were placing matches at 6.45 on a Sunday after Super Sunday to inherit a big audience to talk about the women's game. And it was relatively successful from a viewing point of view, but it wasn't great for attendances so what we've had to do and we what we want to always try to be is the best partner the best partner for sport is sit down with the league and talk to them around what we think we can do together to to better the sport from a broadcasting perspective and from a fan and league perspective so what we've ended up doing is um doing a deal and WSL have done similar to what the EFL have done in more more inventory in fact all their inventory 118 games on Sky out of the 132, 90 % of all WSL games.

38:38But what we wanted to try to do was get a dedicated slot. So midday Sunday, obviously leading up to our Premier League in the afternoon, but midday Sunday, we will have a live front channel, either first pick or second or third pick, however the picks process work that week, have a live game at 12 o 'clock. Then the games that aren't picked live will then be displaced a bit like the 2 o 'clock. as often as they can to 12 o 'clock on a Sunday. So what we've then got is a programme where we're not just talking about one game and two WSL clubs. We're talking about three games or four games and six and eight WSL clubs.

39:19So the narrative becomes much more wider and we can talk about all the clubs rather than just focusing on a couple. We can tell the stories from around the grounds. We can tell the stories that show the best moments and we can tell the stories of some of the players as well. So what we're planning there is a new programme at 11 o 'clock, building up to the 12 o 'clock again with a social element to it. We think that the growth audience is in from the social side, from the younger generation. How can we best get young female football fans or young fans watching the women's game? So there'll be a social element to that.

39:56There'll be a new change of tone and approach. There'll be a new set as well. so all this stuff we'll talk about this in the coming weeks but that's the plan around WSL massively important for us unbelievable opportunity off the back of the brilliant success of the Lionesses that couldn't have happened at a better time for the women's game, for the WSL, for Sky Sports as well in terms of the narrative and the talkability everyone was talking about and still is talking about the Lionesses' success it's brilliant so yeah we're really looking forward to that And we hope that midday narrative will continue and be an appointment to view slot for women's football.

40:34Nick Meacham:Absolutely. And the big number is the amount of EFL matches that are going to be displayed. And that's through Sky Sports Plus, which, you know, is largely a streaming platform. So out of curiosity, just what that means for Sky. And then at the same time, were there any learnings you took just from, you know, the habits of people from a consuming perspective? Because I think one of the important stats that was mentioned was every team at minimum is going to have 20 games. which again talks about the value and security for fans that you're not going to pay for a subscription that isn't going to speak to you.

41:03Nick Meacham:It's something that everyone's going to have their moment in the sun. I guess you sort of say just sort of what you've learned from that and kind of the scale of those operations because they aren't small numbers. Yeah, it's huge. As I said, I think there's 1 ,881 EFL games in which we show 1 ,100 of them. And I think that's what we did last season. And I think that unlock of saying to customers and to fans that they can watch their team at least 20 times a season was huge. And it was a huge undertaking internally with the EFL and with a production partner, IMG as well, who deliver the bulk of those games on streams.

41:42And we've got, you know, this is on the Tuesday, we've got 30 Carabao Cup games that are being streamed on Sky Sports Plus tonight. But that was a huge unlock, Sky Sports Plus, for not just the EFL, but I think for all sporting rights, because it gives you the long tail, It gives you a platform, and that's where some of the WSL games will be going. It gives you that platform for the long tail to be seen and to get a platform, basically. So the learnings were huge operational, huge technical, a whole new streaming platform. We clearly have our front games, and again, it's about promoting that appointment to ViewSlot.

42:21Half past 12 on a Saturday, for us to have seven EFL games available, Championship 3 there, League 1, 2, League 2, 2 to have that narrative of talk about the whole league and I think the EFL deal as well it meant that we were talking more about League 1 and 2 obviously the Championship is massively high profile some big, big clubs in there but some big, big clubs in League 1 and 2 as well so we doubled our inventory from I think 19, 20 games to 38 in League 1 and 2 front channel games but then you've got so many more available as well so again that was a huge unlock And I think the learnings there were, there were some teething problems.

42:59There's always going to be some teething problems when you've got, you know, you go into every ground every week, you know, and you've got two cameras, four cameras, a streaming setup, you know, broadband connectivity. It was huge. But that was ironed out very quickly if there were some issues at the time. I think the platform is very robust and fingers crossed, touch wood, it's very robust. It's stood up to the first couple of weeks of the EFL season, and hopefully it will do this Tuesday night with the 30 games as well and throughout the season. But, no, I think that has been – Sky Sports Plus has been brilliant for tennis as well, for rugby league, all super league, all our long-tail rights.

43:41They've got huge volumes, and it's great for the customer.

43:45Nick Meacham:The last topic I want to go to is speaking about the customer's perfect timing. One of the things is sort of what are kind of the new features, things that you were doing particularly to serve the super fan i think one of the things that popped up to me that they caught my eye um i'm an nfl fan shocking with the american accent i think nfl red zone is one of the best packages that exist and you guys referenced the multi view that's going to come not just on super sunday but you guys called it super size sunday so that feels like something that's new maybe just talk about the development of that that sunday offering and what that means for super serving you know football fans yeah so listen the right I totally agree with you.

44:22Red zone is brilliant. It's a fantastic watch. I think American football is a little bit easier to do a red zone of time. Because, you know, there's breaks in play. You know where the play is going to be. You know if they're in the end zone. You know where in the red zone. You know that's going to happen. Football is obviously a lot more unpredictable. But what the premise is behind multi-view is a new viewing option, simultaneous games. we will be in editorial control of what we put front and center in the big screen with the other games happening on the right hand side. We'll jump in and out like Red Zone of when we think there's going to be a corner or a free kick.

44:59We'll make sure all the goals are seen, all key moments. And again, that is just how we're trying to evolve our offering customer experience. They could all watch their individual games on separate channels, but if they want to watch all four at once, and if you're a Super Sunday junkie and you want to watch everything like that, all in one place, that's your place to go. Again, it's something new, it's something different. We will do it on those Super Size Super Sundays. We'll do it when we've got simultaneous games in midweeks. We'll also look to do it as well around some of our other football.

45:33And I think we're always constantly looking to evolve and to innovate. It's been at the heart of what Sky Sports is all about, about how we can better serve our customers. And that is an example of how we intend to do that next season. So we're very excited by that. And anything that's anywhere close to being as good as the red zone, we'll definitely take.

45:53Nick Meacham:Well, Gary, I appreciate the conversation, and particularly you taking the time, given that the season is kicking off shortly. But you've already said that there's 30 Carabao Cup games tonight. So while some people might be focused on the Premier League Friday work, it's already started here. It's guys sports on the new season. Yeah, absolutely. We kicked off two weeks ago in League 1 and 2. The championship kicked off last weekend. We've had Scotland. We did our WSL start season shoot yesterday. We've done our media day today. There's so much going on, but there's no better place I'd want to be.

46:21We love it here, and we're looking forward to a brilliant season ahead.

46:25Nick Meacham:Awesome. I really appreciate it, Gary. Thank you. Thanks for your time. Thank you.