Selects: The Quinoa Revolution!

4 Jan 2025 · 44 min

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Podcast Episode Notes: The Quinoa Revolution

Podcast Overview

  • Title: Stuff You Should Know
  • Hosts: Josh Clark and Charles W. "Chuck" Bryant
  • Description: A casual exploration of various topics, ranging from historical events to quirky science.

Episode Details

  • Title: Selects: The Quinoa Revolution!
  • Air Date: February 7, 2017
  • Description: An exploration of quinoa, its origins, nutritional value, and its rise as a trendy food.

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Summary of Key Points

Introduction to Quinoa

  • Quinoa is often referred to as a superfood, known for its health benefits and unique nutritional profile.
  • It is technically classified as a "pseudo-cereal," distinguishing it from traditional grains.
  • Mention of the episode's live tasting of Soylent, which serves as a teaser for the audience.

Historical Context

  • Origin: Quinoa has been cultivated for over 5,000 years, primarily in the Andean regions around Lake Titicaca in Peru and Bolivia.
  • Cultivation: Indigenous peoples have been using quinoa for thousands of years, and its recent popularity in the U.S. began in the early 21st century.

Nutritional Profile

  • Quinoa is known for:
  • Being high in protein, containing all nine essential amino acids, making it a complete source of protein.
  • Rich in nutrients such as zinc, potassium, magnesium, and fiber.
  • Low in calories and free from sugar, cholesterol, and sodium.
  • Gluten-free, though some varieties may trigger celiac responses.

Cooking Quinoa

  • Cooking methods are compared to rice—easy to prepare, often rinsed to remove the bitter coating (saponin).
  • Cooking Ratio: 1 part quinoa to 2 parts water or broth.
  • The podcast hosts share personal cooking tips and variations of quinoa dishes.

Quinoa's Rise to Popularity

  • The trend in quinoa consumption rose significantly in the U.S. after being popularized by celebrities like Oprah Winfrey.
  • Statistical data on imports demonstrates a massive increase from 7.3 million pounds in 2007 to 57 million pounds in 2012.

Socioeconomic Impact

  • The rise in quinoa's popularity has led to increased prices, making it harder for local Andean farmers to afford.
  • Discussion on the irony of the food being a staple for thousands of years yet becoming unaffordable for indigenous producers.
  • Research Findings: A study indicated that the welfare of quinoa farmers improved during the boom, contradicting some narrative that suggested they could not afford it.

Environmental and Agricultural Concerns

  • Over-reliance on a few quinoa varieties could threaten crop diversity, making the ecosystem more fragile.
  • Traditional agricultural practices (e.g., using llamas for fertilization) are being abandoned in favor of more intensive farming to meet demand.

Conclusion and Tasting Segment

  • The episode wraps up with the hosts tasting Soylent, connecting it back to the larger theme of food trends including quinoa.
  • They share their thoughts on the taste and nutrition of Soylent, reflecting on their culinary experiences.

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Key Takeaways

  • Quinoa's Health Benefits: Recognized as a superfood due to its high protein content, nutrient density, and gluten-free status.
  • Historical Significance: An ancient crop that has played a vital role in Andean culture for millennia.
  • Cultural and Economic Implications: Rising popularity presents challenges for indigenous farmers, highlighting the complexities of food trends.
  • Environmental Awareness: Importance of maintaining diverse crop varieties to ensure agricultural sustainability.

Final Thoughts

  • Quinoa serves as a symbol of the intersection between health trends and cultural heritage, illustrating the complexities of globalization on traditional food systems.
  • Listeners are encouraged to think critically about food choices and their broader implications.

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Transcript

Automatic transcript. May contain errors.

0:00This is an iHeart Podcast. Guaranteed Human.

0:31aka neurolinguistic programming. Is it a self-help miracle, a shady hypnosis scam, or both? Listen to Mind Games on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. Happy Saturday. Hi, everybody. Chuck here. We're going to go back in time today with this selection to February 7th, 2017. The quinoa revolution. mainly because I don't remember much about this one and I have to listen to these again, so I'm going to listen and I hope you do too. Learn everything you always wanted to know and more about quinoa right now.

1:14Welcome to Stuff You Should Know, a production of iHeartRadio.

1:23Hey, and welcome to the podcast. I'm Josh Clark. Charles W. Chuck Bryant's right there. Jerry's right there. It's a little chilly in here. So it's Stuff You Should Know, the podcast. Because it's chilly? That's the cherry on top. That's right. Spoiler, or not spoiler, teaser. At the end of this episode, let's say between the end and before listener mail, that's agreeable to you. At the 43-minute mark. We are going to taste Soylent for the first time live on the air. Yeah. I guess I should have thought this through. I took them out of the fridge already, so we've got 43 minutes for it to warm up.

2:07Should we put them back? Well, I wouldn't, you know, I wasn't going to say anything. Then I was going to say something. Should I put them back? Well, it's probably best cold, don't you think? Well, hang on, everybody.

2:20So yes, we're going to try Soylent eventually in this episode. That's right. I'm excited. To try Soylent or to talk about quinoa? Both. Okay. So Chuck, you just kind of gave it away alongside the title. Sure. We're talking about quinoa today, not quinoa. No. Quinoa. That's right. But. It's a superfood. Yes. Some say. Yeah. I mean, you can make a pretty good claim that it is a superfood. And what is a superfood if not a type of food that has a lot going on just in and of itself? Yeah, it's super. Yeah. Like blueberries are superfood. Or acai berries. Superfood? Yeah. Or acai berries. Yeah. Algae?

3:08I didn't know what algae was. Oh, yeah. I buy that. Hemp seeds? Sure. Chia seeds? Yeah. A lot of nuts. Ritz crackers? I don't know. No. Those are just super. Right. Super delicious. And buttery. Yeah, with my crab dip especially. Oh, I'll bet. One day maybe I'll find out. What, you just want me to bring you crab dip? Yeah. Give me a cooking lesson. So quinoa, there are at least 120 varieties, and it is nothing new. It's been around. In fact, we might as well delve into a little history here. Yes, let's. It's been cultivated for, geez, more than 5 ,000 years. I saw up to 8 ,000 years. Wow. That's more than 5 ,000.

3:54Sure. Well, I guess we could say more than five years. Right. More than the last six months, quinoa has been around on this planet. Yeah. And it's an Andean plant and specifically originated around Lake Titicaca in Peru. Yeah. In Bolivia. In the Altiplano. Yeah. It's wonderful. Wonderful area. Have you been? I don't know, but just look at photos. Sure, Machu Picchu. Yeah. You're like, well, look at that place. Exactly. One day, maybe. I'd like to go for sure. But there is historical evidence of it being domesticated, like we said, maybe as long as 8 ,000 years ago, and they even saw in ancient tombs, they saw little archaeological drawings and things, what they think is quinoa.

4:42Right. So people were ingesting it and using it as a superfood way back when. Yeah, and the fact that it grew up there or grows up there, and not only grows but thrives up in this high, rocky, I think pretty much arid plateau that's also very cold. It doesn't make any sense that you'd have anything but alpacas and llamas up there. But in fact, there's a plant that's one of the most nutritious foods on the planet that just so happens to thrive up there in Bolivia and Peru in the highlands. That's pretty awesome. It is. And so, of course, they have used this for thousands and thousands of years.

5:23And it wasn't until, I think, the early 20th century that it really started to make its way for the first time out to the United States. I think the USDA got their hands on it and tried to get farmers to grow it here in the States, and they say, nah, let's give it another 100 years maybe, a little less. Yeah, I mean the 21st century is when it really kind of became popular. Right. And even in the last, geez, mid-2000s, you can even talk about it being trendy. Well, supposedly the whole trend for quinoa, which by the way in typical Stuff You Should Know fashion, has already come and gone, and now we're doing an episode on it.

6:02Oh, it's not gone. Are you sure? Oh, yeah. Okay. Well, do you know how quinoa hit the map, hit the scene? Well, in a lot of different ways. I assume you think it's one thing only. Right. Oprah. Yeah, she had something to do with it for sure. She was on some sort of cleanse diet in 2008, and she ate quinoa and mushrooms, I guess. And everybody was like, what is that? She's like, oh, you've been calling it quinoa. It's quinoa. And they said, well, we have to try this now. Yeah, she definitely was a factor. Oprah, her reach is wide. It is. But it doesn't reach me. Are you not an Oprah fan? No, I think she's fine, but I didn't learn about quinoa from her or anything else.

6:47Where'd you learn about quinoa then? Just, you know, I think the first time I had it was in a restaurant. So to me it spread because chefs started using it. Because they watch Oprah. Yeah, exactly. Chefs don't serve anything unless Oprah eats it. She's patient zero. Here in the United States, you know, talked about at least 120 varieties. You're more than likely going to be eating the red, red, white, and blue. No, red, white, or black varieties of quinoa. And do you eat it in your home? I guess we'll get to this stuff, but I'm curious if you've cooked with it a lot. Not a lot, no. I've had it here or there.

7:23I've had it in a couple of restaurants. So this stuff is known as an ancient grain, but it's not exactly a grain, and it's not exactly a cereal. It's classified technically as a pseudo cereal. Right. Like Fruity Pebbles. That's 100 % cereal, baby. They just came out with cinnamon pebbles. Oh, I'll bet those are good. Yeah. You could make cinnamon old shoes and put them in a cereal box, and it'd be good. But quinoa technically is a pseudo cereal. It comes from the goosefoot plant. Right. That's why it's not a cereal. Cereal is a grain that comes from a grass. Yeah. And goosefoot's not a grass. It's a plant.

8:06No, and it looks kind of weedy. And as we'll see later when you're cultivating, it looks alarmingly like some other weeds. Weed weed. It can be tricky. With a capital W. Oh, it looks like marijuana? A little bit from afar. Huh. That brilliant red and brilliant yellow. Isn't that what marijuana looks like when it's growing? I'm not sure you know what marijuana is. I'll show you a picture sometime. Okay. Okay. It is labeled a whole grain, though, because it's actually, it fits the whole grain definition because it is the whole grain seed which you're eating. Yeah. Like when you talk about grains, usually, again, you're talking about these things from grasses like wheat, right?

8:48Yeah. And there's such a thing as whole grain wheat. But once we process something, once we mill it or – Shell it. Smack it on the bottom, whatever you do to them, you're actually removing certain parts of the grain, right? So with like enriched white flour, that's – you've taken a whole wheat grain and you've removed the bran and the germ and you've just got yourself the endosperm still. and the endosperm is what's used mostly to produce white flour. Yeah. And that's great. It's full of like quick, easily digestible carbs, but a lot of the nutrients are lost. Actually not easily digestible for many people.

9:30That's true too. Yeah. But a lot of the nutrients are lost in the process. So even if you can digest it, no problem, you're not getting most of the nutrients that were there in the first place. With a whole grain, it's got the bran, the germ, and the endosperm, and they're all working together to make you vastly healthier than you would be if you're just eating the endosperm like you do in white flour. Yeah, and quinoa in particular is really weird. When you look at it, it's closer. You wouldn't think so, but it's closer to chard and beets and spinach than it is anything else. Yeah. It's crazy.

10:07So imagine if from spinach plants we got not only the leaves, But also the seeds turned out to be whole grains. That's what's going on. It's a weird plant. It is. It shouldn't grow where it grows. It shouldn't be a cereal. It shouldn't be a grain. It shouldn't be related to beets. It shouldn't be delicious. But it is. That's right. And it's super, super good for you. Like we were saying, it's a super food. And one of the reasons and another thing that makes it very strange is that it has a ton of protein, which is pretty unusual for a plant. to have this much protein. Yeah, this article made that point, but I went and looked.

10:46There's a lot of other plants that have pretty good amounts of protein in them. What rivals quinoa in amounts? Edamame, black beans, lima beans, chickpeas all beat it by a mile. Yeah. I just thought it was weird because not only did this article say it, I ran across it elsewhere too, that they were like, this is, it's amazing how much protein it has in it. It has like a decent amount, especially for a plant, but just not like eye popping or anything like that. You think it's hyperbole? I kind of poo-pooed that one. Okay. What it does have, unless you think it's not true as well. Well, I'll be the judge of it.

11:21At least 10 amino acids. And that's good, right? Or is it bad too? I guess it's okay. No, it's chock full of amino acids, which are great for your body because our body cannot make amino acids. So we have to get them from food sources. Well, it can't make essential amino acids. It can make non-essential amino acids, but the essential ones we have to get from food. And quinoa is in a very small group of plants that are complete sources of protein, meaning that they have all of the essential amino acids that we need in them. Yes. You don't find that in plants very frequently. No. That's what helps make it a superfood.

12:05Exactly. It's not very high in calorie. No sugar, no cholesterol, no sodium. What else? Zinc? It's got a lot of zinc. It has a lot of potassium, too. Apparently, it has the most potassium of any food plant that is around. Potassium is really good at regulating blood pressure. Yeah. Because potassium is in charge of things like fluid retention and electrical conduction throughout cells. I think just compared to grains, there are plenty of other fruits with potassium. Oh, okay. Is that what it was? Yeah, like bananas are loaded with potassium. Are they? Yeah. Or is that the work of Edward Bernays?

12:45No, bananas are really good for you. What else? Fiber, magnesium, folate? Yeah, that's good. Gluten-free? Well, that's a big one, man. So it's very commonly touted as a gluten-free food, grain, which is good for people who have celiac disease, but apparently they've tested. there's at least, what'd you say, 120, 150 varieties? 120, yeah. That are in agricultural production right now. Yeah. And somebody tested a bunch of them, and they came up with at least four that created a celiac response. Oh, really? Yeah, so you've got to be careful. For the most part, they are gluten-free, but there are a few varieties out there that can touch off the old celiac response.

13:32Well, I think one of the deals, though, is we're not seeing those in the marketplace, though. which is one of the, we'll get to it, but it's one of the potential problems is we're only eating like three or four of the 120 varieties. Yeah. And I think those are for sure gluten-free. Okay. Like if you go to your grocery store, you're not going to see 120 varieties of this stuff. I don't know, man. You know? Yeah. You're probably right. All right, well, let's take a break, and we're going to get back and talk a little bit about cooking this delicious stuff.

14:20What if mind control is real? If you could control the behavior of anybody around you, what kind of life would you have? Can you hypnotically persuade someone to buy a car? When you look at your car, you're going to become overwhelmed with such good feelings. Can you hypnotize someone into sleeping with you? I gave her some suggestions to be sexually aroused. Can you get someone to join your cult? NLP was used on me to access my subconscious. NLP, aka Neuro Linguistic Programming, is a blend of hypnosis, linguistics, and psychology. Fans say it's like finally getting a user manual for your brain.

14:56It's about engineering consciousness. Mind Games is the story of NLP. its crazy cast of disciples, and the fake doctor who invented it at a New Age commune and sold it to guys in suits. He stood trial for murder and got acquitted. The biggest mind game of all? NLP might actually work. This is wild. Listen to Mind Games on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts.

15:26Stuff you should know. Stuff you should know

15:34So, Chuck, you were going to lay it on, everybody, how to cook quinoa. It's easy. If you can cook rice, you can cook quinoa. Yeah. I would say, well, I was about to say easier than rice. I would say it's easier than rice. It doesn't stick like rice does. Yeah, exactly. That's probably rice's biggest downfall. The sticky? Yeah. It's also what makes it great, though, too. Sure. Depending on what kind of rice you're getting. I eat quinoa at the house, I wouldn't say a lot, but enough. Like every couple of weeks. Oh, yeah, that's a lot. Is it? Yeah, it is to me. So what you do is you want to rinse it.

16:16Yeah. Like you will some kinds of rice. The bag you're buying is probably going to say pre-rinsed or pre-washed or something like that. You want to rinse it anyway, right? Yeah, they had this. It's actually really good for you. this coating called saponin. And despite its great health effects, when you add water to it, it lathers up like a soap. Right. And it's bitter. Yeah. And in fact, it means, it's from the Latin sapo, which is soap. So you don't want to eat it even though it's good for you. No, the plant produces it to keep pests away from it, from eating it. Yeah. So you rinse that stuff off.

16:55Get quinoa, once you see it, it's really tiny. So you want to get a really fine strainer, not like a colander. Right. You get a colander, then all that quinoa is going to be down the drain. Man, I hate Mondays. So get like a sifter, a really fine sifter. Rinse it real good until the water is running clear. And basically cook it like rice. It's one part quinoa to two parts water. Or broth. Well, that's what I do. I use chicken broth. Sure. You'd be a madman just to use like water and quinoa. Or veggie broth if you're, you know, weird. Or off the meat. I'm just kidding. Beef broth if you're gross.

17:38That doesn't pair well with quinoa? I could see it not. I'm just not a big beef broth guy. I love beef. I might have said beef. You did. With a T-H. Yeah, it was kind of cute. Beef broth. Beef broth. But I use chicken. I use like half. So if I do the two cups of water, I'll do one cup water, one cup chicken broth. Oh, you cut your chicken broth? Yeah, I just kind of do half and half. I got you. You stomp on it? Yeah. So then you cook it like rice. Like I said, you're going to boil it, and then once it gets to a boil, cover it up, turn it down low, and wait and let it simmer until it's all soaked up.

18:14Yeah, and then this article, I'm not as acquainted with cooking quinoa as you are, but this article says that you want to look for the spirals, the seed spirals to be prominent. What's the deal with that? You'll see when you look at it. Like before you cook it, it looks different than afterward. And that's the easiest way to say it. Like once you look, it's almost like they pop open or something. And it's just quite obvious. It's just big and light and fluffy. You see the little seed spiral. What's neat is, and we kind of walked past it, but you said it a couple of times that that sepanin is good for you.

18:48Really good for you. Yeah, it has some amazing properties. Like it's anti-tumor, anti-ulcer, anti-inflammatory. And so you have to imagine, again, that this plant is growing in this random place where plants aren't really supposed to grow. And it thrives there and it's full of all these nutrients. And the outer coating is an anti-inflammatory, anti-tumor agent. Yeah, that you wash away. Yeah. It's kind of sad. Well, you could save it, sip on it later. I wonder what would happen. How would you have to ingest it, you think? Would it have any anti-inflammatory properties if you drank saponin, you think?

19:27Or do you need to inject it into your eye? I don't know. Or mix it into a salve. Maybe. Rub on your skin. I'm not sure. That's a good question. I bet people know. We'll hear about that. Up in Bolivia, they know. So you can eat it in a variety of ways. You can just eat it as a side dish like you would with rice or couscous or whatever. Mashed potatoes. Yeah. Although I would eat the mashed potatoes. You could mix it with mashed potatoes, right? No, I wouldn't do that. One thing that the author of this article, I think it's Leah Hoyt, she said that she likes to mix it in instead of breadcrumbs into like meatballs or burgers.

20:07Sure. Why not? Yeah, a good quinoa burger. Yeah. So is there such a thing as a quinoa burger that's just quinoa? Could you make that or do you need something to bind it? I think you probably need binding agents. Or beef. Yeah, beef broths. Or I don't know. I've never made a quinoa burger. And I don't make any kind of veggie burger in my home. Oh, really? So I wouldn't really know how to go about that. What do you do, turkey burgers? I do turkey. Turkey burgers are pretty good. Depending on the brand. Some are just like, what is this texture? Yeah, I mean, I make them myself with my own little recipe.

20:43Oh. But that's just because Emily doesn't eat beef. So I've gotten so into the turkey burger that I don't even really. I mean, I'll have a beef burger out. Right. Never at home. You and I are simpatico on the home burger cooking tip. Do you grill or do you skillet? Form and grill. Oh. Yeah. It's pretty great. That's a buzz market and a half. You watch that grease strip out of the front, and I've noticed many times I will be zoned out drooling grease out of my mouth. So here's my favorite quinoa dish, and I got it from a restaurant in New York that I can't remember. But there are all kinds of variations, but I cook it and then put it in the fridge and chill it overnight.

21:33night. Okay. So in the summer, I will get that cold quinoa and then dice up like some cucumber and some red onion and I mean, kind of anything you want like that fits a salad, summer salad. Okay. Like orange pepper, like crunchy green pepper or roasted red pepper. Oh yeah, that's good. Garlic. Throw some pine nuts in there. I wish it were summer right now. Like you get some basil, some fresh herbs. That's the way to go, man. Yeah, like Anything that strikes your fancy, maybe a little lemon juice, a little apple cider vinegar. But the base of it is quinoa. Yeah, and you just mix up anything that might add some texture, like that crunch, and serve it alongside a burger instead of fries.

22:18Oh, yeah. It's really, really good. And you know me, I'm not into healthy foods like that a lot. Which means it's good. Which means it's really good. And packed with protein, don't forget. That's right. And it's a complete source of protein. So that's my, or maybe some dried cranberry or golden raisins. I'm not big on that kind of stuff in a salad. Oh, yeah? I know a lot of people like it, not me. Yeah? No. I don't love the golden raisins, but I do like the cranberry. Do you? Yeah, yeah. I think it's nice. All right, so that's Chuck's recipe of the week. That's pretty good. We'll do that every week, no matter what the topic is.

22:55What are you going to come up with for the tartar grate? Oh, just you wait. So here's the deal with quinoa. It's gotten really trendy. So in 2007, the United States was importing 7.3 million pounds of quinoa. Right. In 2012, they imported 57 million pounds. And God knows what it is this year. You know, a lot of that was the direct result of a single person. Of Oprah, yeah. It all comes down to Oprah. No, there's this dude. he was a UN development worker from Bolivia who'd moved to California. And he had obviously grown up at least familiar with quinoa, if not eating quinoa. His name was Sergio Nunez de Arco.

23:46And he saw that quinoa was starting to catch on a little bit. I guess he saw that episode of Oprah. So he went back to Bolivia and he found that there were only a few indigenous producers who were putting out retail-sized bags of quinoa. Yeah. So he went around and he basically created a co-op out of all the indigenous farmers who grow quinoa in Bolivia and made the supply from them reliable enough and big enough to supply industry abroad, around the world. This guy basically was the flashpoint for the quinoa explosion. He helped it happen. And he made sure that it was based on the work of the people who were originally cultivating quinoa.

24:33Right. Yeah, which is a big one. Yeah, he went from, in 2005, he sold$25 ,000 worth through his company. And these days, he's selling about$26 million worth annually from his own facility and about$40 million from other facilities. Yeah. So he basically went around to them and said, hey, these weekend farmer's markets are cute. But how would you like to be a part of the industrial food supply? Yeah, you put down that pan flute. We're talking business here. Do they play the pan flute? Yeah. Those Andean Highlanders, they love that. They love that junk? Is that where Zamfir is from? No, I think Zamfir is Mediterranean.

25:13I wanted to say Greek. Yeah, I'm pretty sure. Okay. I don't know if I'm getting he and Yanni confused, though. Oh, yeah, maybe we are. They seem like they probably at least go bowling together. Yanni didn't play the pan flute, though, did he? No, no. Okay. Sam Feer is definitely master of the pan flute. Well, of course. You can't call yourself that on a CD unless Oprah has said so. Right. And it has the stamp of approval. So the price has really gone up, too, as a result. And it was not small. For a lot of years, one metric ton was about$500. And in 2010, that was$1 ,300. So that's almost threefold.

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25:51And again, that was six years, almost seven years ago. Yeah, it kept going up too. I think it peaked in 2012. Really? Yeah, the price went up quite a bit. So you would think that's great. These farmers are making a ton of money now, right? Yes. Apparently, I don't know where it started, but somebody created some, I guess somebody wrote an article or started digging around and they said, hey, everybody, you guys are eating all this quinoa. Guess what you did? You drove up prices so much that the very indigenous people who have been cultivating this for thousands of years can't afford it anymore.

26:28So suck on that, hipster. Right. Like the people of Fiji are exporting Fiji water, but they're all don't have clean drinking water themselves. That kind of same thing, right? It's basically an American pastime to take hipsters down a peg, isn't it? Is it? It seems like it. anything hipsters like everybody goes to a lot of trouble to dig around and find what's wrong with it yeah like the one thing they can trace back there's got to be blood on the hands somewhere right uh all right well let's take a break we'll talk a little bit about um what this all means and whether or not that's even true right after this

27:18What if mind control is real? If you could control the behavior of anybody around you, what kind of life would you have? Can you hypnotically persuade someone to buy a car? When you look at your car, you're going to become overwhelmed with such good feelings. Can you hypnotize someone into sleeping with you? I gave her some suggestions to be sexually aroused. Can you get someone to join your cult? NLP was used on me to access my subconscious. NLP, a.k.a. Neuro Linguistic Programming, is a blend of hypnosis, linguistics, and psychology. Fans say it's like finally getting a user manual for your brain.

27:54It's about engineering consciousness. Mind Games is the story of NLP, its crazy cast of disciples, and the fake doctor who invented it at a New Age commune and sold it to guys in suits. He stood trial for murder and got acquitted. The biggest mind game of all? NLP might actually work. This is wild. Listen to Mind Games on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts.

28:31All right, so if it's being produced in the Andes and prices are going up, you would think that at some point people in the United States might try and take a stab at it. And that's exactly what happened and is happening. And you sent this great article, is quinoa California farmers new kale? Because kale had a similar explosion in popularity over the past few years. Kale's so hot right now. Yeah, I think kale is out now. Yeah. Or at least made fun of. For being too hipstery and hot. yeah I think the hipsters kind of chewed that up and spit it out but it's still great I know people just hate all that stuff yeah you know just like what's trending and what's not and what we think is cool let's write about it right and I read this really interesting article I think it was a Mother Jones writer like a Mother Jones ag writer who basically said like hey dudes all of this stuff that you know is suddenly like the hot new superfood yeah it's niche food marketing.

29:37It's the same thing as like Oreos coming out with a new flavor every like couple months that you gotta go try or something like that. Yeah, like you're just a sheep for kale. But yeah, but geared toward people who don't eat junk food. But it's the same exact thing. So don't be a chump. Yeah, or at least don't get on your high horse about the other stuff being mass marketed stuff. Or being eaten by idiots and saps and simpletons. Right. So the thing is, the thing that made it even worse, though, was the idea that the huge demand in the expanded market for quinoa that was largely found in the United States was directly responsible for pricing indigenous farmers who were growing that quinoa out of it.

30:24Right. So they weren't even eating it was the problem. Well, supposedly. Right. And what they found was that, one, they couldn't afford it. They've been priced out. Yeah. Or they were making the decision to where, yeah, they're making more money now, but they would rather sell all their quinoa and buy less expensive, less nutrient-dense food for their families. Yeah. So the very people producing quinoa were not only couldn't afford it, they also were being malnourished as a result of this quinoa explosion. Right. So it was a big deal. It made a lot of people second-guess it, feel pretty bad about themselves.

31:03And I also guarantee it had a negative impact on the quinoa market as well. Sure. Which would directly affect the farmers. But what you dug up, though, on this NPR's The Salt, I guess, blog, their food blog, The Salt? Yeah, there was a story about it attached to it as well. It was pretty eye-opening. Yeah, these dudes got together, and they were trying to get to kind of the root of all this. And so they got a data source, E-N-A-H-O. It's the National Survey of Peru that they carry out every year about just Peruvian households and all kinds of data that they're collecting. But one of them is food.

31:43And there are 22 ,000 randomly selected households. So they got 10 years' worth of this data covering from before the quinoa boom, a few years before, through the quinoa boom. So they could kind of do a good comparison. Right. And they split the households into three groups. Those who grow and eat quinoa, those who eat it but don't grow it, and those who neither grow it nor eat it. They say, bleh. Yeah, I guess the final household is people that pronounce it quinoa. It's like one household in Peru. It's like, what is this stuff? And they all three showed a clear rise in their welfare, which they measured as the total value of goods consumed, as that price of quinoa rose.

32:28and apparently that reflected in the increased living standards in Peru as a whole too. Right. So at the height of that boom, the welfare of the growers increased more rapidly than the other two groups though. Right. Which you would, you know, that makes sense. Yeah, and so they basically tracked a direct correlation between the quinoa boom around the world and a rise in the household welfare of quinoa farmers back in Peru. So they conclusively proved pretty much that there was no, that these farmers weren't too poor to afford quinoa. But that other one was still left standing, right? Right. The idea that they were selling all their quinoa, but then they were still malnourished because they were buying less nutritionally dense food.

33:19Yeah. And that apparently they managed to disprove as well. Yeah, at least that's what they're saying in this paper. I mean, we're not saying this is 100 % evidence, but at least this is what they dug out after pouring over these 10 years worth of studies. They said this guy, Andrew Stevens, a doctoral candidate, focused on specifically the Puno region in the Andes, which grows about 80 % of all the quinoa in Peru. and he said this is a it's a cultural and nutritionally important food but it's not I think the gist was people are trying to make it out to be like this is what they subsist on every day and they can't afford to eat it and he said this is actually a pretty small part of their diet overall and they're actually eating more quinoa than ever before in that region that grows the most that was pretty surprising so it said they did not cut back their consumption between 2004 and 2012, despite a four-fold price increase, they've seen no signs of changing calories, proteins, or carbohydrates in the diet across Peru as a whole.

34:26Right. So they kind of debunked it. Yeah. Pretty cool. Hipsters rejoice. They shall rejoice, but there are still some outstanding problems, right? Sure. So like you said, that guy mentioned it was a culturally important food, so much so that Bolivia, in its drafted 2009 constitution, enshrined quinoa as part of their food sovereignty, which is their right to protect culturally important food. Yeah, like, hey, you're coming in here and you're basically taking this and now you're going to grow it all over the world. Right, and they recognized the importance of quinoa for a very long time. There was apparently a Colorado researcher who went to Bolivia in 1986 and was shot dead trying to smuggle quinoa seeds out of the country.

35:16And I guess somebody from Colorado eventually got them out because Colorado State University patented a hybrid quinoa in 1994 based on Bolivian seeds. And the government of Bolivia called them biopirates. Whoa. Yeah, that's not something you want leveled at you. No. Not by Bolivia. The other thing, too, and I think you sent me this, was that because there's more, basically there's sort of a land grab going on. Yeah, this is where I was going. In Peru, where all of a sudden they realized that before when it wasn't worth that much money, I mean, sure, they were producing it, but it wasn't like it is now.

35:57So all these people are saying, wait, this land that was once unused, is anyone claiming it? And there's sort of a rush to claim these lands. Well, there was - And fighting going on. Yeah, there was violence that broke out in February of I think 2015, maybe 2014, where one guy got his arm blown off by dynamite during this battle among hundreds of farmers for some land that had been sitting there abandoned for decades. And part of the problem is when you're doing good agricultural practices, what did we talk about no-till farming in? I was thinking that too. I can't remember. We've definitely talked a lot about that.

36:37Yeah. And when you're using good agricultural practices, one of the main things you want to do is let fields lay fallow for a year or a season at a time. Yeah. And they're not doing that anymore in the Andes. And again, this is really, really fragile cropland that they're growing this stuff in. So they're not letting it lay fallow any longer. And they're also using llamas less. Yeah. And llamas and quinoa go together like rice and beans, which, by the way, is another complete protein food. But it's not just a single food, so you can't really call it a superfood. Yeah. Man, what was that episode?

37:16I don't know. It's totally on the tip of my tongue. We talked a lot about no-till farming. I can't remember. I want to say it had something to do with the Dust Bowl, but we didn't do one on the Dust Bowl yet. We did. We did one on the Dust Bowl and desertification. Maybe it was the Dust Bowl. Yeah, good one. Yeah, so the llamas, that's one of the big issues, right, is that they're not letting them poop everywhere. Well, they're not llama farming like they used to. Llamas use a lot of grazing land, and they're like, we can use that instead to grow quinoa. Because quinoa is more valuable than llamas.

37:53Right, but llamas, again, and quinoa go together like rice and beans, And llama poop is almost like it's designed or tailored to fertilize quinoa. They started to use sheep poop instead, I guess imported sheep poop, and it allows a lot more pests and invasive weeds than llama poop does when llama poop is fertilizing. So the whole ecosystem is definitely being altered. Yeah, and not necessarily in good ways because of this huge demand and this huge influx of cash. It's basically more money, more problems. Yeah. The Alto Plano's people are finding out. It's so weird. Or not weird, but kind of sad that you can't, you know, it can't just be a success story.

38:39Never is. You know? Gotta have the good with the bad, I guess. In the long run, they're also worried that, I was talking about all those different varieties. I saw the 120, but it says here there could be up to thousands of different varieties. Yeah. And farmers are abandoning most of these to concentrate on the ones that they can sell to, you know, ship out to export to American markets. Right. Or I guess just, you know, not just America. I think Europe has eaten the stuff like crazy too. Are they? Yeah. But it says that those varieties are, this guy says that they're the future of quinoa because they can adapt to things like climate change.

39:19And if you narrow the varieties down to a certain few and they don't adapt, then you're kind of screwed. Yeah, you're SOL. If you have 3 ,000 to choose from to try to adapt to changing climate, then, yeah, you're way better off. So crop diversity is pretty important, but, yeah, that's getting erased as well. Yeah, well, they're trying to encourage it with these Andean farmers at least. They are working with Bolivia and Peru to develop internal markets for these threatened varieties, like with school food programs and stuff, like not necessarily to sell but to use, like, within the country at hospitals and schools.

39:55They said they've been fairly successful with some of that stuff. So hopefully that continues. See, that to me, that's what government subsidies are for. Stuff like that. For like small indigenous farmers who are protecting thousand year old varieties of crops that are part of the cultural fabric of a country. Yeah, and for the future. For all. Sure. They are growing it in California, though. That article you sent, this dude is growing it in— In the Sonoran Desert. Crazy. In the Imperial Valley, below sea level, in one of the hottest places in North America. Yeah. They're growing quinoa. Yeah.

40:38Well, part of the problem is quinoa is very closely related. I think it's in the same genus as something called lamb's quarters. Yeah, that's the weed. Which doesn't really matter up in the Alto Plano. But in California, lamb's quarters is a toxic plant to livestock, which might accidentally graze on it because they're not thinking about that kind of stuff. And it also carries a virus that kills alfalfa, which is very much grown in California, to feed that livestock. Man. So it's weird. It's a complex, amazing plant that shouldn't exist. Quinoa. Yeah, maybe that'll be the title, quinoa colon complex, more complex than you think.

41:23Oh, that's a good one. Or maybe it should say, well, never mind. I'll figure that out. Or should we just brainstorm some more on show titles? Let's do it. Are we going to try the Soylent? Yes, let's. And then do listener mail? Yeah, let's do that. All right.

41:42So here we are. We're going to try this. Yeah, Soylent. It's in a white bottle. We caught a lot of flack about not having tried it and still done something. I'm like, well, here we go then. I'm not iridescent, but I've done an episode on iridescence. Give me a break, people. I think you should probably shake well, right? I think so. I don't know. We've got to go back and listen to the episode again. It's been a while. People also thought that that was a sponsored episode by Soylent. And I was like, I think we said enough bad things about the taste that you should have figured out that it was not.

42:16All right. Here we go. So this is us trying Soylent. We also want to say thanks again to Don Kent for sending this in. It smells like a— Oh, that's a nice kind of a nice smell. What does that smell like? It smells like cereal milk. We got that a lot. A lot of people said it smelled like—or it tastes like Cheerios milk. That's totally what it smells like. Can we say Cheerios, or is this an episode for Cheerios now? All right. I'm going to—should we do it at the same time? Three, two, one.

42:46I thought we were chugging the whole thing. No. Oh, that's not bad. It is... It's not bad at all. 100 % Cheerio cereal milk. Yeah. I think I would have come up with that even if somebody hadn't said it. This is good. Yeah, I mean, it's sort of bland. Oh, it's definitely bland. It's not nearly as sweet. It's not like a Honey Nut Cheerio milk. No, that's true. Or Cinnamon Toast Crunch milk. That's not bad. I was dreading this. I thought it was going to be awful from all the comments, but that's not bad at all. I like it. I can see how you would kind of start to crave it because it's got that, like, almost a fatty mouth feel to it.

43:23You know what I mean? Yeah. Like, it really gets on the tongue. Huh. All right. Well, there it is. I should probably stop. It's got a lot of calories in it. Yeah, I mean, that's 20 % of your daily nutrition. Well, thanks again to Don Kent. Thanks again to everybody who wrongly called us out for doing an ad for Soylent. The aftertaste is a little bit like milk of magnesia. I'm not getting that. Like myelana? Yeah, no, I know what you mean. Kind of chalky. I don't have that. Oh, if you want to know more about Soylent, go listen to the Soylent sub. In the meantime, if you want to know more about quinoa, type that word, Q-U-I-N-O-A, into the search bar at HowStuffWorks.com.

44:05And since I said search bar, it's time for more Soylent. I mean, it's time for listener mail. All right, I'm going to call... Yeah, I definitely don't like the aftertaste. It's sort of chalking up on my throat and tongue. I kind of like this stuff. I like food more, but that's not bad. Sure. Like, if somebody said, should I drink Soylite? I'd say, why not? All right, I'm going to call this just a nice email from this lovely Australian woman. Hey, guys, been a long-time listener, first-time writer, currently living in Sydney, Australia, you though i grew up in tennessee and uh now i'm a florida resident all over the place wow so maybe she's not australian i've been listening to y 'all y 'all since i was in college at uh utk go vols and i even brought you along with me while spending a year living in france if you do end up reading this on the air which i don't expect i would be so thrilled if you give a shout out to my little sister lb currently in portland all right what's up lb she just used a little reverse psychology on you there.

45:10Yeah, she did. Anytime we make a road trip, we put on Stuff You Should Know, which incites a groan from her every time. It's the chit-chat that bugs her. We just gave her a shout-out. Yeah. Well, she's not the only person to feel that way. Alright, to get to the point, I was listening to the Dictators episode and was so excited to hear you talking about Lucius Cornelius Sulla. In fact, that's my grandmother's maiden name. We pronounce it Suella. but whoever knows if that's the true pronunciation. Her family is from southern Italy and immigrated from Naples about 100 years ago. She recently went on a trip to Italy and studied up on her ancestor's Suola and even visited a lot of the sites inscribed with his name.

45:55That's pretty cool. It's amazing to see a piece of your family history show up on your favorite podcast, even if it is about dictators. It gave me a chuckle. Thanks for keeping me entertained. Just recently caught up to all the episodes on iTunes. I know, I know, there are much more. Yeah. Many more on your website. Wow, she is a listener, huh? She is. And that's Sarah right now in Sydney. Thanks a lot, Sarah. Appreciate that. So wait, is she from Australia or she's just living in Australia now? I think she's just living there. Okay, got it. If you want to let us know about your world travels and all that jazz, like Sarah did, you can send us an email to the Stuff Podcast at HowStuffWorks.com.

46:35and as always join us at our home on the web stuffyoushouldknow.com Stuff You Should Know is a production of iHeartRadio For more podcasts from iHeartRadio visit the iHeartRadio app Apple Podcasts or wherever you listen to your favorite shows

46:57What if mind control is real? If you could control the behavior of anybody around you what kind of life would you have? Can you hypnotically persuade someone to buy a car? When you look at your car, you're going to become overwhelmed with such good feelings. Can you hypnotize someone into sleeping with you? I gave her some suggestions to be sexually aroused. Can you get someone to join your cult? NLP was used on me to access my subconscious. Mind Games, a new podcast exploring NLP, a.k.a. neurolinguistic programming. Is it a self-help miracle, a shady hypnosis scam, or both? Listen to Mind Games on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts.

47:38This is an iHeart Podcast. Guaranteed human.

From the publisher

Quinoa is a trendy food, right alongside kale and anything else farm to table. But it's really an ancient grain. Although it's not exactly a grain at all. Technically it's a pseudo-cereal. But it is tasty and nutritious, a true superfood. Learn all about the food with the funny name in this classic episode.

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