Darling, you killed the Birkin!

8 Sep 2026 · 34 min · 14 chapters

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In short

Spring colour styling and how to wear bold palettes; then a debate on whether influencers have “killed” the Hermès Birkin (The Cut claim), including Birkin origins, exclusivity, and craftsmanship.

Guests/backgrounds

Co-hosts Madison Sullivan-Daw, Naima Fatima, Joanna Fleming, and producer Zoe (mentioned). Annika Joshi-Smith is referenced as being in New York for Fashion Week. No external guests appear in the transcript.

Key claims

Spring colour is about changing “volume of colour,” not silhouettes; neutrals can be anchored with one pop (bags/shoes). The Cut’s “influencers killed the Birkin” argument is framed as hypocritical/overstated. Birkin scarcity is real due to long, skilled production (18–24 hours; leather training; craftsman marks).

Notable examples

Colour combos discussed (butter yellow + baby blue; moss green + chocolate; baby pink + green; navy + red; light blue + brown; baby blue with all-white; red/pink patterns). Birkin origin: Jane Birkin’s flight-meet-cute with Hermès CEO, sketched on a napkin; 1984 launch. Birkin price points and the 13.9m AUD Sotheby’s sale of the 1984 prototype. Mention of Sex and the City “It’s not a bag—it’s a Birkin.”

Written by AI. May contain mistakes. Listen to the episode to check what was said.

Chapters

Tap a time to open that second in VO

Hosts' Banter and Introductions

0:45 to 1:39

The hosts discuss their names and playful remarks about them.

“And I was like, it's Anastasia Salomastrakis 5.”

Fashion Week Anticipation

1:39 to 2:50

Discussion about Fashion Week and the excitement for upcoming trends.

“So there's definitely going to be a trend report, I think, in the coming weeks from her on what she's been seeing on the runways.”

The Dyson Toothbrush Discussion

2:50 to 3:43

The hosts talk about the Dyson toothbrush and its features.

“So this toothbrush, Mads, I thought would be right up your alley.”

Product Predictions and Launches

3:43 to 6:05

Hosts share product predictions based on trends and celebrity influences.

“So the Dyson camera jet retails for$799 in Australia.”

Product Predictions and Launches

6:09 to 7:14

Hosts share product predictions based on trends and celebrity influences.

“You know when someone walks into a room and you just have to ask what perfume they're wearing?”

Spring Color Trends

7:14 to 8:06

Discussion on spring colors and wardrobe updates for the season.

“That means I reckon we're going to be seeing a little bit more colour in our wardrobes, hopefully.”

Color Combinations and Style Tips

8:06 to 10:34

The hosts share their favorite color combinations and styling tips.

“Thankfully, this article is a fantastic one because it does have a little nod to the colour shy, those who are maybe a little more colour confident.”

Wardrobe and Color Confidence

10:34 to 12:54

Hosts discuss their personal wardrobe choices and color confidence.

“And I'm also a massive fan of a navy with a red, which can look a little bit school, but...”

Reflecting on Color Analysis

12:54 to 14:00

Reflection on past outfits and the importance of color in fashion.

“But I find a really nice way to integrate it is with a denim or a blue, so different shades of denim.”

Exploring Color Combinations in Fashion

14:00 to 20:16

Learn about creative ways to incorporate color into your wardrobe.

“But I paired it with a little khaki cargo mini skirt and I love baby pink with khaki.”
Show all 14 chapters

The Birkin Bag Controversy

21:02 to 28:00

Discuss the implications of influencers on the prestige of the Birkin bag.

“So the rich women of America have something to say and that is that influencers have killed the Birkin.”

The Influence of Birkins in Everyday Life

28:00 to 30:10

Discussion revolves around the use of Birkins by influencers and their significance in daily life.

“Yeah, I would agree that that's like using it as part of your everyday life like Jane Birkin had intended for it to be used.”

The Craftsmanship Behind Birkins

30:10 to 32:07

Insights into the detailed craftsmanship and training required to create Hermes Birkins.

“And I would get one that Sarah Jessica Parker had worn in the show.”

The Exclusivity of the Birkin Bag

32:07 to 32:58

Explores the exclusivity and scarcity of Birkin bags compared to other luxury items.

“Each of them have an individual mark which indicates which craftsman created the bag in the first place.”
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Transcript

Automatic transcript. May contain errors.

0:06This episode of Stylish is brought to you by Burberry Goddess. Discover their newest chapter, Burberry Goddess Amber Vanilla, available in-store and online at Maya.

0:18Hello, happy Wednesday. This is Stylish, the podcast for all things fashion, lifestyle, brand and beauty. I am joined by my lovely co-host Naima Fatima, Joanna Fleming, and I almost forgot to introduce myself. I am Madison Sullivan-Daw. Hello, Madison Sullivan-Daw. Thank you so much. Thanks for being here. Do you know, it's so weird saying my name. I can't unhear it now. Someone said to me recently, oh, your name sounds royal. And I said, does it? And then someone else said, no, it sounds like you would read the news. And I was like, it's Anastasia Salomastrakis 5. Which is a very niche Australian reference.

0:52but she was a Channel 10. She is a Channel 10. Is that a Melbourne reference? Was she only Melbourne or was she Australia wide? Don't know but I just think I'm Anastasia Solomastrakis. I think it's a double barrel. Yeah. Yeah. For sure. There's so many letters in it. And you know what? Thank you so much to the person who suggested it's royal but it's absolutely not. It's definitely Newsreader. Do you run out of space when there's preloaded boxes for your surname? You always run out of space? Yeah, I've always wanted that. I do also run out of space for my email when I do my entry back to Australia card.

1:23Yes. And I believe it was Webjet. I have to call them for security purposes because my name's too long when I tried to book a flight through them. Well, that puts me on hyphenating then. Yeah. Anyway, Annika Joshi-Smith, speaking of people with hyphenated surnames, is in New York for Fashion Week. So there's definitely going to be a trend report, I think, in the coming weeks from her on what she's been seeing on the runways. I can't wait to see the outfits. Me too. I'm locked in. And you know what? Shout out to TikTok because I also love a little behind the scenes peak of when people are deciding what to wear or if they've been gifted the look versus if they've pulled it together themselves.

1:58Like I do feel TikTok gives us that behind the scenes. Yeah, I think because we're coming into like a good month of it, aren't we? Because it's New York, London, Paris. I don't know if that's the order. That's off the top of my head. So no one come for me. But I feel like there's a few girls that do all of them and I can't wait to see what they pack in each suitcase. Pitbull, Mr. Worldwide. Imagine trying to go from one fashion week to the next one and have different outfits for all of them. Like how heavy would your luggage be? I guess dressed with like my wardrobe. Like my day-to-day is hard enough.

2:25Yeah, day-to-day is hard enough. I can't imagine going to work and looking around on like the subway or in Ubers and being like, my outfit sucks today. Like I just feel like you would really be self-conscious on the street this time of year. Oh yeah, yeah, big time. Also, another thing that I'm seeing on socials a lot over the last week, and unfortunately, this came out like just as we recorded last week's episode. I think it was the day after the Dyson toothbrush. So this toothbrush, Mads, I thought would be right up your alley. So I sent it in the chat straight away because you're very passionate about oral health, which is so niche.

3:02But if you know Maddie, she carries a toothbrush with her. She loves a Listerine strip. Like that is one thing that if I had to identify you, I would be like, loves a toothbrush. Is that your corporate assbreaker? Would you love oral? It could be. I did disclose recently, I've recently started a new job and we were waiting for someone else to join the call. And I was like, what's your most unexpected character arc? And then it finally got to me and I just thought, I haven't really thought this through. And I was like, okay, we're breaking the fourth wall. And I was like, I used to love USC. And Nicole was like, Zoe, our producer, has literally just had an audible gasp in the corner.

3:41But yes, maybe it's oral care. That feels safer. Yeah. I think it is. Yeah. So the Dyson camera jet retails for$799 in Australia. And this has been in the works for six years. It's taken 661 engineers to develop it. It uses AI to identify the gaps in your teeth. And then it's got like a little jet that flosses your teeth for you as well and you can watch the camera on the Dyson app on your phone. I want it so bad. Same. I want it. I want it the way I haven't wanted anything since the era. I know. I know. I know. But then I had this moment where I was like teeth are forever. Like is this an investment in my health?

4:21Does this add to your screen time? Like if I'm watching. If you're watching yourself brush your teeth. Is that like my most watched app? I would say a worthy addition. A worthy addition. You're So right. Okay, so I did actually predict the Dyson oral care route, not on air but in my private group chats, but I do actually have another product prediction. Go on. I got served a TikTok of Hayley Bieber's where she was lacing a pair of ballet pointe shoes. And for those who don't know, random fun fact, Hayley Bieber was like a semi-professional ballerina. Was she? Yeah. She wasn't semi-professional.

4:56Okay, so she lied. She was trained. She was a trained ballerina. I don't know. The shots are pretty professional to me. Don't yuck my arm. Let's go with it. Hayley Bieber, if you weren't, I have just given you a new credential. Yeah. She's a billionaire and a ballerina. And she's listening. Number one. She is. Hi, girl. Hi. But she was lacing the pointe shoes. And I have a road product prediction. While they're breadcrumbing all of these holiday products at the moment, which they're doing the mini pocket blushes, there looks to be charms and like clicking lip. Her lip line is called. Lip shapers.

5:28I have a prediction that she's like I was looking at the dance thing and I was like okay flexible flex you have to be flexible to be a ballerina I'm really reaching here but stay with me and I thought maybe she's launching a skin tint which would feel like the natural progression or a mascara because mascaras are flexible and that it's going to be called like flex fluid flexi tube something and that's anyway let the record show my bold prediction for road next launch. All right. Well, today we are talking spring. We are very excited to be talking about colour today and we'll be telling you how to nail it.

6:03Then we're going to get into the online chat about whether the Birkin bag is over, but that's right after a word from today's sponsor.

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7:20Guys, spring is here. That means I reckon we're going to be seeing a little bit more colour in our wardrobes, hopefully. I mean, we're seeing some in the room tonight. Joining you live from the Tonight Show. It's eight o 'clock in the morning. And you have a large coffee. Jo, you've got a bright yellow jumper on. I dressed as you today. Mads dressed as me. Maybe you've dressed as Mads. Yeah. We just like to change it around. We didn't coordinate that, but we just thought, you know what? Let's mix it up. Yeah. And we actually saw an article this week from Grazia, and it was 13 colour combinations we're loving for spring.

7:57Kind of got us thinking about the colour combos that we want to be trying this spring. Totally. And for those who might be having an allergic reaction to the word colour, I see you, I feel you, I am you. Thankfully, this article is a fantastic one because it does have a little nod to the colour shy, those who are maybe a little more colour confident. Jo, you're wearing one of the colour shy suggestions. I am the butter yellow and baby blue. But one I also did love from this article was like a, almost like a lavender purpley shade, maybe like more of a mauve with like a fiery red, which I thought was really, really cool.

8:30Well, you had me at red. I mean, as you can imagine, I liked the moss green and chocolate because it felt like a much safer space for me to be playing in. But I did love the little nod to pale pink playing with chocolates and khakis as well. Another colour I saw come up a lot in that article was chatrous, which I think Annika mentioned a while ago. And I keep seeing it pop up on my feed. I don't know if that's just because the algorithm hurt her, but I'm seeing so much chatrous. And they suggested mixing that with cobalt blue if you're feeling a little bold. And, you know, I spoke about cobalt blue on this pod, God, maybe six months ago about really wanting a little cobalt blue bag.

9:04and that scratch has still not been itch. So I do fear it is now a need, not a want. Because we've sat on six months of deliberation. I'm like, okay, Gratia's dropped the article. I've had a social proof point after six months of sitting on it. Go buy a goddamn handbag in cobalt blue Madison. Some of the colour combos in there, really fun. I'm feeling inspired and excited. And Naima, I feel like in your wardrobe and in your life, you probably embrace colour the most out of the three of us. I mean, Jo has a very strict pattern she sticks to and ironically has shown up in a butter lemon jumper. And it's really thrown me today.

9:40It looks amazing on you. Thank you. I do love yellow. It's in your colour palette, isn't it? Thank you. It is. Yes, which we'll get to. One of the things that they were talking about is, you know, instead of pushing for new silhouettes, we're changing up the volume of colour, which really excites me. because I actually randomly gravitate towards colour more in winter because it's a bit grim outside and I find that colour wakes me up. But I'm excited that everyone around me is really going to be embracing colour this spring because that means we'll see a lot more of it in stores. Yeah, and I think the runway has definitely showcased that too because between New York, London, Milan and Paris, it kind of felt like there was a singular red thread that ran through, which was these kind of unexpected colour combinations that we kept seeing.

10:23What are your go-to colour combos that you like to do given you love colour? Oh, yes. Okay, I've got a few. I went to write down two and I wrote down like 15. So my go-to always is like a light blue with a brown. I think that always looks really good. And I'm also a massive fan of a navy with a red, which can look a little bit school, but... I hadn't thought about that until you said it. I mean, I've lent in fully. Just thinking I love that. Yeah, I've leaned in fully. But it was actually like a Prada image I saw ages ago and it was like a jumper where they had a fake red collar with a cobalt blue like jumper.

11:02And ever since then I was like, that's a perfect colour combination. And I've tried to work that into my wardrobes quite a lot because I think it's like a nice contrast. And the other favourite, which actually is happening in this room at the moment, a baby pink with a green. Oh, it is happening in this room. Yeah, it always works. Did you have a say on this? No, no say. But I came in and I was delighted. Now that I'm looking around this room, the entire thing is my palette. I'm loving this. Did you ever say it? I actually think that Rhi thought about that. She thought, what's Joe going to look good in?

11:27And she went, yep, autumn. What about you guys? What are some colour combos for you? I really like Buddy Yellow and Baby Blue. Yes. Those two I think go really nicely as exemplified today. I also really like red and pink. Even though they are quite similar, I think putting those colours together, like we've literally got a red light behind you there, Nima, onto the pink curtains. I think they can just go really nicely together depending on how you pair them. And I think it can be a little bit more subtle. Like you could be wearing a pink jacket with a little red bag or like a little red heel or something and then jeans in between.

12:02Red and pink actually goes really well in like a pattern. And then you don't have to think about different items to bring into your outfit. Like a floral pattern in red and pink actually works really well. And you don't have to be like, oh, I need to figure out if these two tones of different items work together. Finding it in a pattern also sometimes works. I think colour is a lot easier to do than pattern and texture. And I think you do pattern and texture extremely well. But I think that's like a learned behaviour almost. Like you have to know how to do those things well. Whereas colour is like the first step into being a little bit more interesting in the way that you dress, I feel.

12:35I would say that I'm early on the colour journey. I would say I'm level one slash beginner. But the combos I have found myself reaching for is usually a blue with a red. and we all know I love a red sweater. That is a running joke. Poor Arnica's little baby poppy received a red sweater from me, you know. Anytime she's in a red sweater, it's like, Arnie Mads, look what I'm wearing now. But I find a really nice way to integrate it is with a denim or a blue, so different shades of denim. If you are earlier on the journey, but also a cornflower blue or a baby blue and a red, I do. Again, now I'm like, does it lean school?

13:09Hope not because that's what I'm wearing. But another tip I have for people who are earlier on the colour journey because not everyone will feel confident enough or maybe they're like me and have quite a neutral wardrobe. And so the idea of adapting coloured combos is sort of, you know, immediately what do I need to buy? What else do I need to add to my wardrobe? And that can feel overwhelming and expensive. Is if you're in an all-white base outfit, just to add a little pop of colour there. So baby blue looks really beautiful with all-white. Same with red. And I also think they're those shades that aren't as scary to introduce.

13:42Yeah. I did go through, I stalked myself to see where I did embrace colour at different points. And one that I do love that was very unlike me was this really fun pink, baby pink ostrich feather top, which I'm obsessed with. It is the epitome of a show pony, which if you haven't listened to that episode of this podcast is basically something you buy knowing it is a standout piece that is not something you reach for all the time. But I paired it with a little khaki cargo mini skirt and I love baby pink with khaki. I think I can embrace that a little bit more. And it's also like the juxtaposition between khaki being kind of almost like positioned as a bit masculine.

14:19Yes. With the feathers and the pink. It just, yeah, I really love that combo. I loved that outfit. Can I also bring up the coral dress that you wore and looked really good in just to bring it back to the colour analysis episode that we did? You may. I thought I might have got away with that being like subtly worn. Yeah. And I wore this Rachel Gilbert black tie dress to a wedding. I have to admit, I've never had more compliments on a dress. Thank you. Damn it, colour analysis works. Just proving my point about colour analysis. One thing as well on colour too is this is a recommendation from me.

14:48I obviously have a lot of brown in my wardrobe. So the colour combos that I mentioned before and pieces that I've invested it in, like I'm wearing a yellow knit from Onti today. I just got a little v-neck t-shirt from another Melbourne brand, Primi, the other day as well. But these are combos that I can fit in with the mountains of brown that I have in my wardrobe so that I don't feel completely out of my depth when I'm matching colour because I'm just not inherently a colour person, but I want to lean into it a little bit more. And I also think it's okay if you prefer to dress in neutrals. You don't have to be in colour just because it's on trend at the time.

15:22We've just come out of like a really long period of what do we call it? Kennedy, right? 90s, minimalism. Capsule wardrobe. Capsule wardrobe, that's what I was thinking of. And so you're going to have a lot of neutral pieces in your wardrobe and if it's not within your budget right now to be investing in heaps of coloured pieces, you may even want to just have, like, a coloured bag or a coloured shoe that you throw in with a neutral outfit. I think that's okay to do as well. Our very own Rhiannon Joyce is very good at that. She does a little poppy shoe. So she'll do a little pop of red, which I love in shoe format.

15:50It's a nice way. Little baby blue shoe. I keep seeing a lot of that. Tony Banger has so much baby blue at the moment. I went in on the weekend and I was looking for a black pair of pumps and I was like, where are they among the same fails here, baby blue? I think that's such a good point about anchoring one colour. If you know that you've got a lot of brown, Pinterest is really great for stuff like that. For example, I've got this like one baby pink top in my wardrobe that I do not know how to wear with anything else. And I've gone in and I've gone baby pink colour combos or baby pink colour combo runway looks and kind of pulling those colour inspirations.

16:24You don't have to always like copy the outfit. You can just copy what the tones are. You can use the little eyedropper tool. You know, what's really good for this on TikTok is a creator called Kate Clem. She does great videos on TikTok of interesting color and texture combos for clothes, but also for homewares. I've actually got a little clip of hers to play now. Olive green with peach is nice, but adding red makes it captivating. Brown with blush pink is gorgeous, but adding butter yellow makes it refreshing. Purple with orange is beautiful, but adding brown makes it grounded. it. So if you're not sure what to put with what and you want that little bit of inspo, you don't want to copy directly, but you want to maybe play in that palette.

17:06Her videos are great for that. Yeah, totally. And I think sometimes the internet gets demonized as, oh, if you're on Pinterest or if you're looking on TikTok, you're like lifting and loading the outfit. It's not necessarily that. Even when I was looking at different color combos, there's great TikTok creators who will drop Pantone shades and it just gives you the inspo of what goes well together. It's not necessarily, oh, I want to wear that exact thing. Just go in your wardrobe and go, what do I have in that shade that I could pair? You know, that colour wheel or family. Do we have any creators we love for Inspo like this?

17:35Maxine Wilde. Again, not someone whose outfits I would always wear. I mean, she looks phenomenal every time it's hit after hit. But she has built an entire business around contrasting shades. And I love going there for Inspo to exactly your point, Naima, just sort of lift and go, what do I own in that shade that I could wear with that shade, knowing I have pieces in those colours. I love the explanation she does around the book that she has. She has like a little colour wheel book and she kind of explains why shades go together and like how to kind of work through that colour wheel as well. So it's really educational.

18:08Completely, which is a lot more sophisticated than the whole like little jingle from primary school. It's like red and green must never be seen except for colours in between. You know, I've really levelled up. I might be wearing navy and red looking like I'm in school, but Maxine Wilde has made me smarter. I've been loving, I actually recommended her in the Friday episode, A Girl Called Faria, and she's been doing this like colour combo series where she'll be like, this is the colour combo of the day. There's so many amazing colour, like colourful creators out there in like different styles. Another creator I've been loving is Emily Quash.

18:43She's actually just recently also moved into a new house and she's been styling like her house similar to how she's been styling like her colourful outfit that you don't always just have to get inspiration from outfits. I get lots of inspiration from like homewares too. My favourite creators for colour, I would say Laura Marie, Laura Marie Smith, I think is her name. She's based in, she's actually from New Zealand, but she's based in Amsterdam and she has done a lot of content around like how her style has evolved a lot since she moved. Like she's gone from kind of quite basic outfits to like really cool pops of colour and patterns and all that kind of thing.

19:21She's actually a really good one to follow just in general. I feel like she's just a fun creator. Alison Hope Murray as well, who I think has contributed to Stylish before. And Hannah Lovey as well. All of those just do pattern, colour, texture, not just colour. There's been so many great suggestions of creators. Don't worry, guys, we will put all of them down in the show notes. One more hot one is, if we remember the nanny. Oh, Fran Drescher. Look up what Fran wore. She is so good at colour combinations. What Fran wore is like every outfit from the nanny that she's worn. Oh, is there an account?

19:53Yeah. Yeah. It's similar to like every outfit on Sex and the City. What Fran wore is the actual Instagram and it's all of her outfits from the nanny. And she is a master of colour. I am obsessed with Fran Drescher. I started watching the nanny when I was about seven. It's actually my comfort show. Learning so many fun facts about me. She loves UFC and loves Fran Drescher. But next up, some people think that the prestigious Birkenberg has been killed by influencers. We're going to tell you all about our thoughts, but that will be right after a word from today's sponsor.

20:24There's nothing better than a really good fragrance recommendation. So consider this your PSA. A scent that's proving popular in the shameless media office lately is the new Burberry Goddess Amber Vanilla. The newest addition to the Burberry Goddess range. It's a warm, feminine scent with roasted vanilla, maple syrup, hints of lavender and an ambery base that adds a little depth. and it's designed to be refilled. You can shop Burberry Goddess Amber Vanilla in-store or online at Maya. And a huge thank you to Burberry Goddess for making this episode of Stylish possible.

21:02So the rich women of America have something to say and that is that influencers have killed the Birkin. That is what the article by The Cut has suggested. Earlier this week, The Cut published a piece basically saying Birkins meant that originally you had money and taste and now it's that you have a ring light and no original thought, quote unquote from Tanya interviewed for this cut article. You can probably tell why my tone, I've already got thoughts on this. I'm trying to give an unbiased intro, but basically they've criticised the perceived scarcity of the Birkin, of the Kelly, Hermes at large really is kind of under microscope in this article.

21:41It's saying that despite the exorbitant price. The scarcity sort of feels to have dwindled down and that now we're seeing the rise of celebrities, influencers sort of, you know, having Birkins the same way we might all have a coffee first thing in the morning. Particularly influencers called out in this article. Yeah. Something that our producer Zoe mentioned in our whip is that this is a lot like when a musician becomes really famous and people that loved them before that are like, oh, it's too mainstream now. I hate this musician now. It's so adjacent to that. It's not even funny. Same with actresses and actors.

Read the full transcript

22:14It's like, oh, they used to do the best indie films and now they're a sellout. They're doing Christopher Nolan. I don't know why I did it in a man's voice. If the shoe fits. I mean, there's a lot to say in here. There's a lot of thoughts that I had immediately reading it. I've played devil's advocate for myself and my own thoughts more times than I can count. I want to start by giving a little bit of a backstory on the Birkin. Which we have done before. We did a whole Traced episode on this. That is for the OG listeners who might remember this. We won't hold it against you if you haven't listened to that trace, because I think that's like, I didn't have grey hairs when we recorded that episode, and now I do.

22:49Give us the explainer then. Okay, so the Birkin is actually named after a woman by the name of Jane Birkin, who was an incredible actress and singer who was popular in the 60s. And she had this very serendipitous meeting with the then CEO at the time of Hermes. They were on a flight together, and she had this massive basket bag that spilled over on the flight. and she was complaining to him about how the bag was really ludicrously capacious and didn't hold all the things she needed and it should have had a clasp to help close it so that things didn't spill out. And basically, together, they drew this sketch on the back of an aeroplane napkin.

23:23That motion sickness bag. Yes, you're right. It was on a motion sickness bag. Beg my pardon. But it was essentially what conceptualised or conceptualised the Birkin. And so in 1984, the Birkin launched, named after Jane. That is a fashion meet cute. I love that. That is the cutest thing I've ever heard of. I just had chills. I just had chills. A fashion meet cute. You should trademark that for sure. Of course my commercial brain went straight to how you can monetise that. That is amazing. I want exempt. Is there any more out there? I want more. Well, I mean, there's, yeah, let's get some more.

23:58Maybe that's the scarcity piece. Well, I mean, talk about scarcity. If you're wondering how much these bags cost, they start at 13 ,500 USD, which for our Aussie listeners is about 18 ,000. And just keep going north. I'm talking 30, 40, 50, 60. Keep going. Just keep going. Depending on the construction. It depends on what the exotic material is. Which, I mean, that's a whole debate. James Actual Birkin, the original 1984 prototype, sold at a Sotheby's auction in Paris for 13.9 million Australian dollars. last year I think it was, mid last year. Yeah, there were a lot of rumours that Jeff Bezos was actually going to bid on that for his wife, but I don't believe Jeff got the bag.

24:41I wonder who got it. Yeah, do we know? No, we don't and I would love nothing more than to know. I think if you were worth billions and you had a unique investment and love of fashion, play on. It feels like something Kim Kardashian would buy for like Kris Jenner's birthday. What were your general thoughts about this though? To come back to the article, let's start with the exclusivity piece. There are a mountain of TikToks, articles, podcasts on, you know, the Birkin game and how you need to spend a certain amount with Hermes and that they're really exclusive or they give the allure of them being exclusive.

25:13I mean, the article itself, I laughed out loud quite a few times on it. I wish I could do a spoken word version of it. But I think that point around how there's like a certain game you have to play with Hermes to get a Birkin is maybe the point where I landed on of, I mean, I've obviously never tried to buy a burger again, but to my understanding, it's that you have to spend a certain amount of money with Hermes and then it's not, you don't even get the one that you might want. Like they offer you one. Is that right? But then apparently if you reject it a certain amount of times, that puts you in a higher favor because you're not just like, I'll take whatever I can get.

25:50And you have to have like a relationship kind of seems that the people in this article have had to work or like participated in this game of cat and mouse that Emes has created. It's a very expensive game. And they're, I don't want to say jealous, but I think they're angry that maybe influencers have skipped over that system. See, I find that interesting because I'm like, I think they would have gone through the same process unless they've bought it secondhand. Yeah, or rented. Yeah, or rented it. But I think they're making assumptions about that because they have this like perceived idea of who the person is that owns a Birkin.

26:27but with like luxury items that changes all the time. What's perceived as expensive or luxury or high-end always changes. Yeah, I completely agree with this. The hypocrisy I found of this article was if you look back at Sex and the City and the infamous episode of, you know. Kim Cattroth. Yes. I'm Samantha. Samantha Jones. I was like, when you said Kim, I was like, who? Who? In Samantha Jones We Trust is, oh, honey, it's not a bag. It's a Birkin. The hypocrisy of this is you're mad at the influencers. I have no doubt back in the noughties they were mad that it was being spotlighted by the incredibly popular TV series of Sex and the City and putting it on the main stage map, the same way that I'm sure now if adults put Laura Piano in an episode it would be like, no, not our Laura Piano.

27:15The irony to me is, you know, there was some commentary around rentals and, you know, people not enjoying the fact that people could rent them. And I couldn't help but go, yeah, but someone who played the Hermes game who can afford to buy the book and rented it out. So be angry at your own. What I thought was interesting was that someone was actually genuinely comfortable contributing to this article and admitting to regularly contributing to a Reddit thread called NYC influencer snark and like put themselves through that. Incredible work by the writer. Like having that as that person's bio, incredible work.

27:50And there is that kind of sarcasm, I guess, within this article that the people that are making comments to the journalist, the journalist is almost making fun of them. I agree. I think there's a bit of tone in there. I think there was like a little bit of hypocrisy even as you got along the article of like initially there was quite a bit of annoyance at these influencers for having these Birkins while they're going to their workouts, in their aloe sets, going to Pilates, having them in their day-to-day lives and then at the bottom there's criticism because the Birkin used to be something that you were like lived in, had your kids' snacks in, you took it to horse riding and they're saying that the influencers are not using it in the same way.

28:33But to me those are the same things. Yeah, I would agree that that's like using it as part of your everyday life like Jane Birkin had intended for it to be used. Yeah. Like it gets trashed almost. Totally. Alex Earl putting, you know, six blushes in a water bottle in there. It's feeling like it's kind of hitting the same thing. I mean, she does do a what's in my bag with her Birkin and I want to see both the Birkin and what's in her bag. The same way that I equally loved the woman who used to sit at my local coffee shop on her stool, looking like the traditional construct of what people I think assume to be a Birkin owner with her Birkin on the seat next to her.

29:07And I was like, she's just giving rich art with no kids. And I loved seeing that as much as I loved seeing Alex Earl trashers. If you had$20 ,000 to spend on a bag or$20 ,000 plus, plus, plus, would either of you get a Birkin? I'm more of a Cali girl. Okay. I don't know if I'm an Hermes girl. If someone gave me one, sure. If someone was like, here's a, I'd be like, fabulous. Thank you so much. That'll be a house deposit. Thank you. I'll sell that on. I'll sell that on in five years' time. It's an investment. The question was$20 ,000 on a bag. Like, you get to buy any handbag. What are you buying with$20 ,000?

29:45I don't know if I know we need$20 ,000 hair. Devil's advocate, I'm sorry, but I would never spend that amount of money on a bag. Even if I had the money to spend on it and someone said, pick a bag, I would say, can I take that cash and spend it elsewhere? Oh, well, that wasn't the question. You guys would make this sort of boring and unfun. I'm like, sorry, no house deposits in the room. I'd get a vintage baguette. I knew you were going to say it. You're such a baby baguette. And I would get one that Sarah Jessica Parker had worn in the show. Oh, okay. Gagged. That was a really good one. Thank you.

30:16I've also been checking resale sites for a Fendi baguette. Yeah. I'll be, yeah. And I said that very early on in this podcast. Why have you not called me on this and put me on an auction case for this? Actually, great fucking point. Yeah, I'll black one too. I should absolutely get you onto that. Thank you. Yeah. I want gold hardware. That's been the tricky thing. Okay. Dead a dream, Jo. All right. Let the girl work. Look, not to get nerdy, I just want to add one thing before we wrap on this. look, we can trash on influencers, we can trash on the people who trash on influencers, we could pick either camp.

30:45But I do just want to give you a little tidbit on Hermes Birkins because I think a lot of the time people just assume that the scarcity is like this made-up construct, there's lawsuits that float around, there was the whole like Birkins get, you know, half constructed in Europe and then they're sent over to China and then there was like a whole like the Fulcan, Fulcan. The Walmart one? Yeah, the Walmart. But Bethany Frankel's got a lot. I don't think the leather appointments are coming to her quite as easily as they might have before. But you guys know how much I love Acquired. Yes. Believe it or not, I am not paid to speak about Acquired.

31:21I genuinely love those guys, like 10 people dead or alive. I'm probably inviting the boys to my dinner. But they did an incredible episode on Hermes. And if you do have three and a half hours or you like to take a long form and cut it up into pieces, I can't recommend it enough. It's an incredible episode, but it actually takes roughly 18 to 24 hours of craftsmanship to create the Birkin. And they actually have leather schools. Hermes as a business have leather schools in which they create these programs and train up these staff. And it takes them a number of years before they're actually allowed to create handbags for the brand.

31:57Yeah, that is incredible. So it's an incredible process, like money, energy, effort and time that goes into upskilling these craftsmen to creating these products. Each of them have an individual mark which indicates which craftsman created the bag in the first place. So all the conspiracy theories aside, these are an incredibly scarce product with a lot of craftsmanship to make. You know, some of the other luxury houses that might have a bag and a more, and I'm using my bunny ears for quotation marks here of accessibly priced leather goods, are made in a more mass produced environment and do purposely hold that exclusivity.

32:35So I guess all that to say, believe it or not, it is an exclusive product. It is still hard to get. So whether you've got a ring light or a 5th Ave apartment and a dog walker and a dog named Richard or a husband named Richard, maybe both. Maybe you named your dog after your first husband Richard and they definitely have a first husband. Then, you know what? Play on. If you can get a Birkin, good for you. If you're renting it or you bought it, play on, girl. Anyway, that's all for this week's episode of Starlish. If you enjoyed this episode, please leave us a review. It helps us to keep growing the show that you love.

33:09Thank you so much to our team, Lucy Hunt and Zoe Twardell. We will see you back here on Friday for another How Can We Help? episode. And remember, our DMs are open, so send us through your questions and we'll get to them on Fridays. Thank you, Maddie. Thank you, Naima, for joining me. Bye. So welcome. Going to go brush my teeth.

33:36Style-ish Hosts:Shameless Media. This podcast was recorded on Wurundjeri land. Always was, always will be Aboriginal land.

From the publisher

Warmer weather is upon us – in Australia at least – hallelujah!! Today, we tell you how to incorporate colour into your styling for the warmer months, and give your wardrobe a refresh. We’re also going to unpack a recent piece from The Cut that asks…have influencers killed the Birkin bag? 

Join us over on socials to see what our Style-ish family of incredible content creators are wearing, buying, and trying. We’re on Instagram @styleish, and TikTok @styleishpod.

Big thanks to Burberry for making this episode of Style-ish possible! Discover their newest chapter, Burberry Goddess Amber Vanilla, available in-store and online at Myer. 

Your hosts today were Joanna Fleming (@joannafleming), Maddison Sullivan-Thorpe (@maddisonsullivanthorpe), and Naima Fatema (@lil_bangla).

Recs made throughout:

@katyaklema, @maxinewylde, @lau.maree, @alisonhopemurray, @hannahlovey, @emilyquach, @fariha.r, and @whatfranwore.

Sources mentioned: 

‘The Rich Women Who Say Influencers Killed the Birkin’ by The Cut, and ‘13 Color Combinations We’re Loving for Spring 2026 — Try These Styling Tips to Make Old Clothes Feel New Again’ by Grazia.

Our previous episode on the Birkin bag: ‘The world’s most coveted bag: the Birkin’

Want our advice? Send over your questions and dilemmas here, and we could answer them in our ‘How can we help?’ episodes.

Love the podcast? You'll adore our weekly newsletter, too. Subscribe here: http://eepurl.com/iI829A

Style-ish's producers are Lucy Hunt, and Zoe Tweddell.

Enjoy the content we create? The best way to support us is to click that ‘follow’ button in your favourite podcast app and leave a five-star review. Or, you can go old school and tell a friend to listen.

We’ll see you back here on Friday!

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