In short
Fashion and beauty headlines plus a “cheat sheet” on K-beauty. The episode also discusses “posting fatigue” (less casual social posting), the fashion trend “footessons” (toes/feet accessories), and Mecca opening a massive beauty store in Melbourne.
Guests/backgrounds
Annika Joshi-Smith (podcast co-host; fashion/beauty discussions). Kate Emma Burke (senior producer filling in; fashion/beauty production perspective). Joanna Fleming (host; introduces segments). No external guests are interviewed in this transcript.
Key claims
Social media design and algorithms discourage casual “normie” posting, contributing to posting fatigue; Gen Z/Alpha prefer scrolling and curated content feels exhausting. K-beauty is barrier-focused (soothing/hydrating) rather than harsh resurfacing; many products are accessible/translated and can be mixed with non-K-beauty. Footessons are spreading from runway to mainstream via toe jewelry and barely-there sandals. Mecca’s flagship store will be a major retail/education/clinical hub.
Notable examples
New Yorker “Are You Experiencing Posting On We?”; CosRx snail mucin; Dr. Jart Sica; La Roche-Posay Sicaplast B5; Beauty of Joseon rice products; double cleansing; Balenciaga “Zero Shoe”; Celine silk scarves; Mecca Melbourne flagship: 4,000 sqm, 3 levels, 200+ brands, 80+ services, 300+ staff, on Bourke Street.
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Chapters
Tap a time to open that second in VOJeff Bezos and Vogue Rumors
0:45 to 4:06
Discussion about the rumors of Jeff Bezos potentially buying Vogue and the implications.
“It's like a nice change of pace, you know, seeing how the other side works.”
Fashion Trends and TikTok Recommendations
4:06 to 6:05
Hosts share fashion tips and recommend a TikTok creator focused on garment construction.
“I am going to recommend this brilliant creator that I follow on TikTok.”
Body Care Routine Before the Wedding
6:05 to 10:48
Discussion of body care routines and tips for managing body acne ahead of a wedding.
“Last week, I spoke more about accessories and things that I had seen on the streets of New York City.”
Social Media Posting Fatigue
10:48 to 14:00
Exploration of the phenomenon of posting fatigue on social media and its impact on users.
“So hoping to have very flawless back and chest and arms for that.”
The Evolution of Social Media and Content Creation
14:00 to 20:05
Learn about the changes in social media and the impact on content creators.
“and with algorithmic feeds that prioritize popular accounts that post constantly, not mundane moments, but punditry, provocation, and self-promotion.”
Understanding K-Beauty: The Cheat Sheet
20:05 to 28:00
Get a comprehensive overview of K-beauty including products and key ingredients.
“but that will be right after a word from today's sponsor.”
Simplifying Skincare Routines
28:00 to 30:10
Learn about effective K-beauty routines without unnecessary steps.
“So like Tower 28 or at the moment I've got Zoe Skin Health.”
Understanding Key K-Beauty Products
30:10 to 33:50
Explore essential K-beauty products and their impact on skin health.
“Like I used to get a lot of acne and double cleansing really changed the game.”
Individualizing Your Skincare Choices
33:50 to 37:50
Discover the importance of tailoring skincare products to your unique needs.
“It's meant to be like a short explainer, like a cheat sheet.”
Trends in Footwear and Accessories
37:50 to 42:01
Examine the rise of foot fashion trends and their cultural significance.
“Even brands like Christopher Esper have been doing like that jelly style flip-flop for so long.”
Show all 15 chapters
Mecca's New Flagship Store Announcement
42:01 to 44:21
Learn about Mecca's plans for a massive new beauty store in Melbourne.
“Anyway, in big beauty news, Mecca is opening one of the world's biggest beauty stores, especially for us Melburnians, which is such a treat.”
The Ambitious Vision for Mecca
44:21 to 45:26
Discover the bold vision and challenges behind Mecca's new store.
“I would have to agree with all of those services, the size of the store, the amount of staff.”
Customer Experience in Large Retail Spaces
45:26 to 47:24
Discuss the impact of scaling on Mecca's personalized shopping experience.
“Do we think that this is going to end up working out for them?”
Dermal Therapy and Cosmetic Services
47:24 to 49:50
Explore the complexities of offering dermal therapy and injectables at Mecca.
“The education section of the Apple store.”
The Future of Retail and Competitors
49:50 to 52:10
Consider Mecca's impact on other department stores and the retail landscape.
“about this on their socials and in their email marketing and all of that kind of stuff.”
Transcript
Automatic transcript. May contain errors.0:04Shameless Media.
0:15This is Stylish, the podcast for all things fashion, brand, business and beauty. My name's Joanna Fleming. You're not used to hearing my voice introing the podcast. It's normally Madison Sullivan thought, but she is away in New York on holidays. So I have our usual Annika Joshi-Smith joining us today. Hello. Hi, guys. And we have our senior producer, Kate Emma Burke, filling in for Mads. Welcome. Thank you for having me. Kate's usually sitting in the corner of the room listening to everything that we say in our recordings. So now she's behind the mic in the hot seat. It feels fun. I like being here.
0:48It's like a nice change of pace, you know, seeing how the other side works. It's fun. I like it. Thank you for having me. I'm very happy to be here. Our pleasure. Well, there's a few things that have been happening in the sphere. Yeah. In the last couple of weeks. A lot. Should we start with Jeff Bezos allegedly rumoured to be buying Vogue? Crazy. I was shocked when I saw this news. Like, I mean, I feel like there've been little hints with the Lauren Sanchez Vogue cover, which just felt very un-Vogue. It was a digital cover, but it didn't feel like Vogue, right? Yeah. And then knowing that, I don't know if you guys have read that article that said that she, if this is true, obviously it's all rumors, it's all alleged, it's all secret sources right now.
1:34But if she does end up getting the magazine via her husband, she wants to be in like a directorial, editorial position where she has power to make decisions over how the magazine looks and feels. Allegedly. Which to me is a bit of a, I've got many questions. I know. I mean, what do you guys think about it? I feel like Vogue holds such prestige. And this Amazonification of Vogue was definitely not on my 2025 bingo card. And I feel like it also will provide the base sources so much access. Like they already have so much access, but they won't only now be sitting front row. They'll control the entire guest list.
2:14They'll own the guest list. Like think of the Met Gala and what they would do to that prestigious event. Yeah. Yeah. And if we think about the wedding, right, and the way that all played out and the way that looked, it's interesting thinking about how that could shape the Met Gala, like you say. Oh, yeah. Like, I'm not sure about it. I've got to be honest. I'm not feeling good about it. That feels like shots fired, but in the most subtle way. Yeah. I'm being, like, kind, but, like, yeah, I don't. I think as a longtime magazine lover who's worked in editorial and worked in the magazine industry, it doesn't feel like a natural fit.
2:47and like the idea as well from being an editor that someone can buy an editor position essentially feels a little dicey, a little weird to me. It's wild. And they'll own so many titles as well. Like Condé Nast, they have like what? The New Yorker. Architectural Digest. So many iconic like magazines. I think Variety Fair, Vanity Fair, sorry. Vanity Fair, Teenage Vogue. Like what will it do to Teenage Vogue? I don't know. Can't say I read that regularly. I loved it growing up. though. It was a great thing. Same. Yeah. It was up there with Cosmo. Yes. Oh, love. It was Cosmo's sealed section. Oh, yeah.
3:25Yeah. I loved that. That was so good. They still do that. Do they? Because I write for Cosmo sometimes. And I remember, I'm pretty sure like undoing the sealed section recently. And I'm pretty sure Dolly also did the sealed section. Dolly Doctor. Yeah, Dolly Doctor. We'll need to fact check this. Because I'm like, now I'm thinking, did I just imagine undoing the sealed section? Maybe I wanted that to happen. It was. It had like a little, yeah. Yeah, I think it had a tear. Unzip it, basically. Yeah, yeah. It was very like R16, wasn't it? Yeah. Yes. Yeah, very much so. Well, I just want to reiterate that is a rumor about Jeff Bezos.
3:58All of those things are alleged. It's just what we've heard along the grapevine. Who knows what will come out of it, but I'm sure you'll hear it first on this podcast as soon as that news breaks, if it does. But today we are talking about whether we all have posting fatigue, fashion's current fixation on toes, and Mecca opening the largest beauty store in the world, I'm also going to give you my cheat sheet guide to Kay Beauty, but first we are each going to do our swap. Do you want to start us off, Kay? Yeah, how fun. Thank you. What a treat. I am going to recommend this brilliant creator that I follow on TikTok.
4:29I have only been following her for maybe like a month or two. Her name is Eve and the handle is hello underscore Eve H. She works in the fashion industry. I think that she works in like the design, construction, textile side of it. She's so knowledgeable about the construction of garments, about fabric blends, about... Is she Australian? She's Australian. Yes, I think I know this girl. You've probably seen her. Yes, I think I've seen her face. She does really good reviews. Like she recently did Daisy Studios and she's like... Yes, I saw this. Yeah, like this cardigan for$400, is the fabric composition actually worth$400?
5:04And she breaks it down and she... Yeah, I've just learned a lot about like polyester should be a filler in a garment if you're like spending$400,$300, right? It shouldn't be like 80 % polyester with a little bit of wool or a little bit of merino. And just a lot more about like what to look out for when investing in more expensive pieces. I try to shop pretty like consciously and buy things that are going to last for a long time. And I think that her page has really helped me learn more about all that stuff. I love that. Yeah. So good to make more informed decisions because sometimes like I think across the board, like the cost of everything has gone up and you never really know when those like prize hikes are justified.
5:40So that's really cool. Yeah, I really appreciate that kind of valuable information that like not everyone knows, but that's so valuable to know, especially for our purchasing decisions. We're trying to be a little bit unconscious about what we're buying and what we're spending our money on. So helpful. Yeah, exactly. That's what's like so good about TikTok. These like experts in their field coming on, sharing that advice that you'd only know if you work in the fashion industry. Yeah. How great. Okay, well, mine's a little fashion hot tip too. Last week, I spoke more about accessories and things that I had seen on the streets of New York City.
6:12And as Eurosummer is now calling, I feel like it's all over my feet. I've got such FOMO and I'm just following Mads and living her best life in New York City. And I'm like, get it, girl. But I'm predicting another trend. So I think simple outfits will be taking center stage, but accessory heavy outfitting. So obviously I spoke about lace, statement necklaces, the flip-flops, love a flip-flop. But now I want to add in sarongs. And so sarongs aren't strictly for beach wear. We're seeing them layered over pants, kind of cinching and waists and like really kind of adding a really detailed layer to like what a simplistic kind of outfit could be.
6:49And we've also seen them kind of like a lot of head scarves, very Euro, just very Parisian, which I love. And scarves knotted on handbags and neckties and just so many kind of like really easy, effortless looks jazzed up by a scarf. I have seen a lot of the neckties, which are really cute, like little scarves. It was so sweet, right? So cute. And even in like the Celine show last week, they had like big, beautiful silk scarves just over a really simple look. And I was like, oh, we can all recreate that. I love that. Love a high low. And you can go to the op shop and you can get a little silk scarf for like$3.
7:20It's not a very expensive trend, which I love. Yes. I have a couple of Soleil Soleil sarongs. Stunning. Yeah. I love the idea of wearing a sarong over jeans or pants though. Yes. Because I'm a big dress over pants girl. Yeah, you are. I love layering. So I'm really excited for all the like summer layering possibilities with sarongs. And I think it makes it quite an investment too, because you're not just wearing them at the beach. Like you can wear them outside of the beach. You can wear them in more urban ways. But I'm with you on that one. I love wearing my little lace dresses over jeans. It's a little thing I'm very into right now.
7:51Yes, your New York look. My New York look. That was impeccable. Thank you. Carrie, thanks. Well, mine today is a bit of a long-winded one because I have technically three swaps to give you. Oh, I love it. It's something that I'm doing in my body care routine. So I struggle with body acne. I get pimples on my chest. I get them on my back really significantly. Like I get quite a bit of, if I showed you some photos of my back and you probably wouldn't believe that it was my back because I'm normally so, you know, like I'm not blemish prone. I literally feel like you have to show me because I do not believe it at all.
8:22I can show you now. But I also get a bit of keratosis pilaris on the back of my arms as well. Is that the dotty stuff? Yeah, that's like the chicken skin that you get on the backs of your arms. So it can look a little bit like pimply. It can look red. It can be textured. And so I've got this body care routine in place ahead of the wedding. And I'm fully dedicated to this body care routine because normally I let it slide a little bit and I'm more, I'll do my face skincare and then I'm off and I just want to put my dummies on, especially in winter. But at the moment I'm focused on trying to keep that up and be as consistent as possible.
8:57So there's a few different things that I'm using. First one is the Supernova Body Smooth Operator, which is a body scrub. So that's got physical, chemical, and enzymatic exfoliants in it. So I use that over my chest, back, and the backs of my arms as well. You could use that on your whole body if you wear a fake tan or you just like to exfoliate your whole body. I then have been using the Alpha H Multivitamin Body Serum, which has hyaluronic acid, niacinamide, vitamin C, and then I'll layer on the Kiehl's Mega Moisture squalane cream over the top. So it's quite extensive, but you only get married once, right?
9:30Absolutely. Hopefully. Yeah. Touch one. What is enzymatic exfoliant? It could be a variety of things. So often you'll find it's like extracts of pineapple, for example. Oh, okay. Cool. Okay. So they're a gentler type of exfoliant than a physical especially, and a little bit more gentle than a chemical exfoliant. So it's really hard to over exfoliate using an enzymatic exfoliant. Oh, I love that. Okay. And good for a sensitive skin. How many times a week would you do the exfoliating? The exfoliating is probably like every second night, maybe every third night. It's not something I do every single night, but I do have to really stay on top of it to keep the back knee under control.
10:09Fascinating. Would never have expected. It makes you more human to me because you have the most gorgeous, like any listener, you know, that has seen only photos of you. Yeah. Your skin is that good in real life. Thanks, Kate. I know. Yeah, it flows from, yeah, within. Literally off mic, so many people are like, bullshit. Like, Jo's definitely had work done. I'm like, I swear to God. Apart from the salmon spur. Oh, yeah, just the salmon spur. Yeah. I would admit to it, honestly. I'd be preaching about it. But anyway, they're my swaps for today. I thought I'd give you three bonus ones. Because that's my body care routine.
10:44I'm really trying to stick to that until the wedding, which is end of November. So hoping to have very flawless back and chest and arms for that. Dunning, I can't wait. So then my spray tan goes on really evenly. Yeah, of course. Oh, I can't wait to see the wedding photos. I'm already like excited for that. I can't even think about it yet. I know it's going to come up so quickly. I can't even talk about it. Oh my gosh. Okay, well, I won't make you talk about it then. Let's go into the headlines. So a recent feature in The New Yorker written by Kyle Chaker titled, Are You Experiencing Posting On We?
11:17caught my attention while researching for this episode. So before we dive into what the piece explores, a quick explainer on what ennui is, because truthfully, I had to remind myself, A, how to pronounce it, and B, what the exact definition is. Because I was going to ask what the hell is ennui. I'm so sorry to any French people listening. I know that I am butchering the pronunciation. I'm trying my best. It's better than ennui, which is what I was doing. So small miracles. According to Oxford Languages, ennui is a feeling of listlessness and dissatisfaction that arises from a lack of occupation or excitement.
11:51So now we know what it means. How does it actually relate to posting on social media? Well, Kyle explains that 15 years after the advent of social media, the sort of casual, nonchalant posting that we all sort of grew up with, well, when we were in our early 20s or teens, doesn't really happen anymore. I'm sort of talking about snapping a photo of your breakfast or like a sunset with like a Valencia filter or a road sign. You know, the stuff that we used to do that was just like random and like we thought it was great. The Valencia filter was life. Oh, my God. It was honestly life. So this isn't, yeah, it's just not happening as much anymore on the Internet.
12:29So he sort of talks about how it feels like regular non-famous people just are posting less than they're used to. He thinks there might be this sort of generational element to it. We're all millennials here. We grew up on social media, not as much as younger people, but from our late teens and our 20s. And now we're getting married, we're settling down, we're having kids. There's less incentive for us to document our day-to-day life and project our personality online. Meanwhile, Gen Z, the article suggests, prefer being voyeurs and scrolling instead of posting. I feel like you guys have probably touched on this before in discussions about social media, but it's actually cooler not to post now.
13:08It's cooler to be mysterious. The offline boyfriend, does anyone remember that trend where it's talking about how the hottest guys actually have no social media. So there's this element of sort of mystery that people are maybe craving now. And a lot of younger people say that when they do post, they feel this like vulnerability hangover. So Gen Z, Gen Alpha never really experienced the era of casual posting. And all they know is these like highly curated carousels and overthinking their captions. And that's pretty exhausting. I mean, I don't know if you guys feel exhausted with the way we post these days.
13:43I know I definitely do. I'm going to read a section from the article about why people are feeling this way and what the absence of this casual posting might mean for social media. So Kyle writes, The design of social media has discouraged casual posting, with metrics that make users feel inadequate for not getting enough attention, and with algorithmic feeds that prioritize popular accounts that post constantly, not mundane moments, but punditry, provocation, and self-promotion. But the presence of normies, I love that word, by the way, the presence of normies was what made social media worth tuning into.
14:19In their wake, like the treatise on a once busy beach, there will be only dry corporate marketing, AI generated slop and drink from thirsty hustlers attempting to monetize a dwindling audience of voyeurs. I mean, firstly, amazing writing. I love this writer. So you guys should check out more of his work if you haven't seen it. He's great. but I want to know like you're each sort of content creators you're putting out content about you know your work and yourselves do you feel posting fatigue how do you feel you know posting online these days well it's interesting because I obviously grew up in the time where Instagram was just starting when I was like 18 and I thought it was the best thing ever that was such a good time yeah but also I don't I disagree that that kind of offhanded posting isn't still happening because I think that's happening on TikTok it's not happening on Instagram anymore but I think that kind of posting in the moment is happening on TikTok to a degree.
15:11Not always. A lot of that is curated content, but I think there is, you know, offhanded stuff that's happening on there and it's in the moment. But obviously I work as a content creator and I get paid to do sponsored posts and things like that. And I still want to be able to bring my audience valuable content. So that's just one element of running social media or having that as part of your business. And I rely on my socials to be able to run my business because otherwise people wouldn't know about my service that I offer in terms of skincare consultations. So I really rely on that. I would say that I am fatigued at times by social media and sometimes I just really want a break.
15:47I definitely don't post as much on my stories as I used to because I don't feel like I have the time to or I don't feel like I have valuable things to post on my stories. But yeah, I do at times feel fatigued, but at the same time, I run that like a business. So I don't see it as just a platform for my leisure. Do you overthink your posts or are you like pretty? Yeah, 100%. Yeah, yeah, yeah. Okay. That makes me feel less alone. Yes, absolutely. Yeah. Sometimes I'm like, oh my God, I hate myself. Oh, that is so refreshing because I often look at my social media and I'm like, who is this woman? But then you have to remind yourself like you're the only person thinking that because who else is going onto your Instagram and spending that much time analyzing the stuff that you post?
16:28It's so true. Only you do that. It's so true. And I thank your content as well. Like it's actually quite informational. It's educational. Like you've got a lot in your content. It's not just, oh, here's a cute pic of my outfit. Like it's very much informative, meaningful. So I can understand how you might be like, this is a lot, but it's not. People love it. Trust me. Thank you. I'm one of those people. Oh, me too. I've learned so much from your content. Yeah. Thank you. It's actually funny though, because like thinking back to 2011, 2012, I would post the same selfie like five times with like different filters.
16:59Did not give a fuck. Like I was like, okay, I look so good here. Where was that shame then? I love it. And then all of a sudden we started curating our feeds and it was like, oh my God, I have to delete all the old shit. I actually went through my archives. I love that girl. She was so funny. She was bold. She was so bold. I just think now it's so funny how, kind of like what you're saying, Jo, Instagram for me in particular, sometimes a lot of the followers I followed from like 10 years ago, even like, can I say 15 years ago? God, I feel old. but a lot of the content we've seen from these creators used to feel really authentic and genuine and things actually connected with and now I do see a lot of sponsored posts a lot of paid posts and sometimes I do feel like it does lack a bit of that authenticity like what you actually want to see from creators but I do think as well like I'm so guilty of posting things it has been for a promo like promo material and I definitely think my Instagram is got a certain polish about it but it's like I actually don't think of myself as a creator and I find it funny when people reach out to me because they're like what are your rates tell me your insights I was telling jokes someone asked me for my insights I sent them a screenshot of my page I was like here you go like I don't know anyway and it's so good let's have a little heart I know I was like I don't know here you go here's my paper we're pissing ourselves they would be like what?
18:23I know guys I need a manager anyway that's amazing but like I find TikTok now it's so much more carefree it's just so candid and I love following people because there's that educational side there is the trend side there's the funny side there's also my algorithm right now is quite dark I've gone down like the police side it's really strange Oh, me too. Like unsolved crimes. I think you've like jumped into our program. I probably have. Yeah, sorry about that. I feel like we need to get back to like a form of media that feels like more intentional and less never ending. And for me, that media is Substack.
18:55I don't know. Do either of you use Substack? I don't, but I actually want to get on it. It's amazing. There's not as much like advertising. You like choose what creators you're going to follow and subscribe to their newsletters. There's a lot of deep dive think pieces that maybe the writer didn't get it commissioned with a big magazine or newspaper, but they have this space where they have paying subscribers that gives them the freedom to write about whatever they want. So I'm very into it. It feels like a sort of earlier version of the internet in some ways because the internet used to be all about connecting with people that like similar stuff and like people that had similar hobbies and being more sort of community driven.
19:32Whereas now it can sometimes feel like, oh my God, I go on and I'm like, my clothes are wrong. My skincare needs an overhaul. My hair needs a different routine. So for me, yeah, TikTok, as long as I don't get too addicted to it, TikTok and Substack are really nice ways to consume content that feels less polished and more like real and authentic. Bring back Tumblr. Bring back Tumblr. It literally just took me back to Tumblr. I was like, oh my God, do you remember the days? Your heyday. My heyday. I also love Tumblr so much. It was so good. So good. Well, next, Jo's going to give us her cheat sheet guide to K-Beauty, but that will be right after a word from today's sponsor.
20:16So today we're actually introducing a new segment to you, which is called the cheat sheet. I'm very excited to be introing this, and I'm going to be contributing to it for the first time. So this is where we're going to give you like quick but informative rundowns of different topics. Obviously, my topics of specialty being skincare and beauty is probably what I'll be talking about. Arnica will be fashion. Mads will be brand and marketing. Basically, we'll just be cutting through the fluff, giving you the facts about a topic, trend or product as succinctly as possible. I'm excited for this. So today, I thought I would share a little bit more about K-Beauty because this is something that comes into my DM inbox constantly.
20:53My clients ask me about it constantly. So I thought it'd be worthwhile just summarizing a little bit for people that are finding it to be a bit of a minefield because there's a lot of TikToks coming off that topic, a lot of TikToks about K-beauty and I think a lot of confusion around the products that people should be using and the formulas to look for and brands and all those kinds of things. So I thought I would run through that. Are you guys seeing a lot of K-beauty stuff on your feeds currently? Oh yes. So much. So, so much. I am so deep in the K-beauty algorithm. Like I'm way down there in this rabbit hole.
21:26Actually, you did tell me you went down a TikTok rabbit hole and you made some purchases. I made far too many purchases. So I'm here for the cheat sheet. Okay. I'm also here. I feel like I love skincare. I love beauty. And with K-Beauty, I've always been a little bit intimidated by just, yeah, there's so much out there. There's so many different brands. There's so much sort of, I guess, ingredients that I'm not as familiar with as well. So I'm really excited to hear your cheat sheet. Yeah. I think the most important thing to start with is that it's actually not as complex as people think it is.
21:53They assume that it's going to be really complicated, but like a a majority of products have an English translation on them. So it's quite easy to understand like, what is it designed to do? But what sets K-Beauty apart from a lot of these clinical brands that we might see on shelves in skin clinics in Australia, for example, is that they're very barrier focused. They're soothing, they're hydrating, they're supportive of the skin. They want to make sure the skin is functioning in the best possible way, as opposed to really harsh exfoliating, resurfacing kind of treatments, which we see in a lot of these clinical brands.
22:27So I actually got really interested in K-beauty quite a few years ago because of that. I was like, they're doing this very differently to the way that we're taught to do things in more Western countries. Like we're being told to completely resurface our skin, strip it off, more acid the better. Like it's just not the case for a lot of people. And supporting that barrier function is really crucial to the function of our skin and the health of our skin. So that's what I really like about K-beauty. And I do recommend a lot of K-beauty brands and products to my own clients because it's accessible and it's affordable and the formulas are actually good.
23:00So you don't need to be spending a whole heap of cash on these other products. And often I'll just weave K-Beauty in with other brands and products. It's not always just a completely, actually, I don't think I've ever done a full complete K-Beauty routine for anyone. It's always a mix of brands and mix of price points because that allows me to pull from different areas and give someone an exfoliating toner from a K-Beauty brand that I know is going to be a little bit gentler if they tend to be more on the sensitive side, for example. Right. So the kinds of ingredients that you'll find in a lot of K-Beauty products, you've probably heard of snail mucin.
23:32Yes. Yeah. And they're like clear bottle. Yeah. What is that brand? CosRx. Yeah. Elaborate on the snail mucin. So our snail mucin is hydrating, soothing, anti-inflammatory. It's obviously the secretions of a snail. So you're going to be willing to be putting snail stuff on your face, but that can be a beneficial ingredient for some skins. It's not something I recommend for absolutely everybody. I don't personally use the snail mucin in my routine, but it is an ingredient you'll see in a lot of K-beauty products and in a lot of brands, not in all of them, but it is a very common ingredient to come by and one that people tend to be more intimidated by as well because they're like, what is that?
Read the full transcript
24:09Is there a Western alternative to snail mucin? What would it kind of be in your regular beauty routine? I would say you'd be looking at ingredients like hyaluronic acid and glycerin. Okay, I do that. Yeah. Cool. Yeah. So it's just something that I don't feel you necessarily need to add to your routine if it's not indicated for your skin type or concerns. Niacinamide is another one, which is oil balancing. It's brightening. It's hydrating. It's barrier supportive. So that's another one that you'll see in a lot of K-beauty products. Centella Asiatica or Sika, which you'll probably see in a lot of products.
24:42Dr. Jart has their Sika pair range, but you will see it in non-Korean beauty as well. You might know La Roche-Posay's Sicaplast B5. So these kinds of brands, if you see Sica, it's going to be Centella Asiatica, which is a really soothing, calming kind of ingredient, has hydrating properties as well. So it's a really nice one that you might find in essences and toners and things like that. I love Sicaplast. Really great for barrier function too. Green tea has antioxidant properties and anti-inflammatory properties. You'll find that in a lot of K-Beauty products as well. Laneige have a really nice green tea moisturizer that I really like.
25:18And rice extract or rice bran water is another one that you might see thrown around quite a bit. Beauty of Josian have a rice mask that's very popular. Yeah. I'm From have a rice mask as well, I think, and maybe a moisturizer in their range too. So that has brightening and hydrating properties as well. But there's some quite common ingredients that you'll find in K-Beauty products. The product like formats I want to touch on because they look a little bit different sometimes or they have different wording to what we would normally use in like, you know, a clinical range that you might get from your local skin clinic.
25:51Okay. You'll see a lot of cleansing balms and oils, which you would use as part of your first cleanse. So you would use a cleansing oil or balm on a dry face with dry hands. Massage that in, jump in the shower, use your next cleanser, which would be a gel, a foaming cleanser, a cream cleanser, whatever's suited to your skin type. If you have a dry skin, you're more likely to go down the cream or milky cleanser route. If you have an oily skin, you're more likely to go down the gel or foaming route. So that would be your second cleanse. Then you'd be looking to apply things like toners or essences.
26:21You might do both. So they're very like viscous kind of products and you would potentially pat them into the skin or apply with a cotton round. Depends how you like to apply or the thickness of the product. It will vary. Some of those might be exfoliating, which is a really important thing to remember. And I think this is where a lot of people can go wrong, is not understanding the ingredients that are in these products that they're purchasing. And so they end up doubling up on products or ingredients when they shouldn't be using that too frequently in their routine. For example, like our AHAs and BHAs, you might have that in another product that you use and you don't realize that you're layering it with something else.
26:57So that might have exfoliating properties, but a lot of the time that's about hydrating the skin, restoring the pH of the skin as well, so that your other products being put on top, nice and complementary to the skin, maybe absorb a little bit better as well. So then you do your serums and ampoules after that. Ampoules are like a serum. They're just concentrated with active ingredients, still quite a lightweight texture. Okay. So you'd blend that in over the top of a toner or an essence and then finish with your moisturizer. Do you use an essence personally? Because I've always wondered about essences and like whether I should be using one.
27:30Do you use one? And yeah, why, why not? I use a toner, which has more of an essence texture. I would say it's a little bit thicker. Okay. I use the TBH rebound toner, which has thicker in it. Oh, I've seen you talk about this online. Oh, the rebound serum you've probably heard me talk about. Okay. Yeah. Yeah. So the rebound toner, well, I think it's, I think they say it's a toner. It's just a really thin kind of texture. And I just put that down before my serums and I'll often use some kind of face spray as well. So like Tower 28 or at the moment I've got Zoe Skin Health. So I'll often do like a mist underneath too.
28:08But I find that's an unnecessary step for someone that wants a simpler skincare routine. It does not have to be 10 steps. Don't get convinced by this trend that you have to have a complex routine because you don't. Lisa's bitter sometimes. Yeah, it is. It honestly is. And so many people are confused when I cut so much stuff out of their routines. And it's often the ones that have just gone ham on the K-beauty. And I'm like, we've got so many double ups here. It's not even funny. Like you are wasting a hundred bucks here. Like we've got to get rid of some of this stuff and we need to replace it with this because we just had too many things.
28:41We need to refine this down there. Oh, but I thought I need, you don't need it. Let's keep it as simple as possible. Target your concerns and, you know, try and get you somewhere with your skincare routine instead of you wondering whether you're doing the right thing or not. Now, forgive me, Jo, but what is an essence? I've been sitting here going, what the hell is an essence? An essence is like a toner. So it would be like a thin kind of texture. It might have hydrating ingredients or exfoliating ingredients in it. Okay. Yeah. I wonder if I use one. I definitely use a toner, but I don't know if I use an essence.
29:08The word is kind of used interchangeably a lot. I didn't know that. Yeah. They're technically separate things, but they're often used interchangeably. Or one would be used instead of the other, for example. If you had to recommend like out of these six products, one that is you feel like has the most impact on people's skin. Obviously, it would vary a lot, I guess, depending on skin type. But like, is there one that gives you the most bang for your buck or like one that you really would suggest most people incorporate? In terms of those steps? In terms of, yeah, these different like the cleansing oils, the ampoules, the essences.
29:42If I'm going to get one thing, like what would that be? I would go the cleansing oil or balm. Oh, okay. I love a double cleanse. Yeah. I'm all about the double cleanse. Obviously, it's going to depend because if you bought a serum or ampoule that has a lot of active ingredients in it, that could potentially be very transformative. Yeah. But I really love the ritual of a double cleanse. And I think that can be really helpful for a lot of different skin concerns and skin types as well. So I always recommend a double cleanse for nearly every single one of my clients. Yes. I'm a double cleanser actually.
30:08And it changed my skin. Yeah. Like I used to get a lot of acne and double cleansing really changed the game. Yeah. Yeah. I do really love double cleansing, but some of my favorite brands in the K-Beauty space, I was telling Emma, our social media manager earlier, that some of my favorite products are saved to an LTK because I had so many DMs about it. I had to put them in one place. But some of my favorite K-Beauty brands are Beauty of Josian, CosRx, Laneige, Dr. Jart is another great one as well. Innisfree have some great products too. There's just so many brands out there. It is quite a saturated market now, but it's very readily available, especially for Australians.
30:49Adore Beauty have a massive offering of K-Beauty, which a lot of people might not realise, but a lot of the brands and products I'm recommending there are available. I didn't know that. Yeah. Okay. Yeah. So they've got a really good range, but my tips, if you want to start a K-Beauty routine, don't buy everything that you've seen on TikTok, Annika. directed at you. Well noted. So that's my first one is not to buy everything you see on TikTok. It may not be right for you. And this is something that I apply in a lot of areas of the content that I do. You won't see me post my own skincare routines.
31:22Reason for that is because I know people will go out and buy every single thing that I say I use on my own skin. And that always changes because I'm always trialing different products to be able to recommend them. So I I don't share that because I know that there'll be people that do that. And I don't. I just try and limit that as much as possible because I see so many clients that are like, oh, I watched this influencer and I bought everything that she uses. And so I try to limit that as much as possible because it's a bad habit to get in. Everything should be curated for your individual skin type and concerns.
31:54So I really encourage people to understand your skin type and understand your skin concerns. Write them down if you have to. So if you're choosing your skin type, It's going to be dry, oily, combo. You could add sensitive in there and normal. So you could find out what your skin type is. I'm sure if you do a bit of Googling, you'll find out exactly how to identify that. That would be a longer episode if I was to go down that path. That's a good idea for an episode. And then, yeah, we could do that. That would be a consultation, Kate. Yeah, okay. Me trying to get a free consultation. Oh, my God.
32:25Not the first time. The whole internet getting a free consultation. I love it. And then it's identifying your concerns. That might be things like acne. It might be hyperpigmentation. It might be oiliness. It might be excess dryness, dehydration. All of those things would be considered as concerns that you're trying to address with your skincare. So have a really good understanding of what you're trying to address and make sure you read the product descriptions. Okay. So if you're going to look at the product descriptions, you've got dry skin and you're worried about hyperpigmentation, but the product you're looking at is targeted towards an oily, acne-prone skin, that's not you.
32:59We don't need to be buying that product for you. That's not going to be well suited. And that's an unnecessary step in your routine. And also make sure when you're looking for moisturizers and things, you're not buying a water cream, which is what we see in a lot of K-Beauty products is these really lightweight textures. If you've got a really dry skin, you're going to need something that is thicker and richer. So little tips like that is just understanding your skin a little bit more to make those purchases a little bit more tailored. to, you know, obviously your knowledge is only going to extend to a certain degree, but as best you can try and be as informed as possible so that you're not wasting money and you don't need to have 10 steps.
33:35That was very helpful, Jo. I feel like that was exactly what I've been looking for. And there's too many articles and too many explainers online and you never really know who to trust, but obviously we trust you. I could go into a lot more detail, but I just wanted to keep that as like short as possible. It's meant to be like a short explainer, like a cheat sheet. We don't want it to be overwhelming, you know, and now I'm kind of considering an essence, which is something I haven't really considered before. But I'm, yeah. I'm with you on that one. Yeah. Yeah, we'll report back how we go.
34:10So our next story is asking whether we're in a footessons. If you've been consuming fashion content lately, you might have noticed a very interesting trend. feet and more specifically toes seem to be everywhere right now. Annika actually mentioned this in her trend report earlier in the year. As usual, Annika is ahead of the curve. No surprises there. There's a whole host of accessories and footwear that's been released by both high and low fashion brands that accentuates the toes and the feet. Think toe loops, toe rings, toe shoes, and sort of more ambitious designs like Kate's peep toe. Have you guys seen that?
34:46Where there's one toe? Yeah. It's so funny. It's like just the one toe. but it looks very chic, very cool. And then Balenciaga's Zero Shoe. Have you seen that one? Yeah, it almost looks like the memory of a shoe. It's like the sole and like just a little bit on the toe, I think. It's so barely there. Like how does this even hold to your foot? Yeah, I was going to say, how does it hold onto your foot? I am not sure, to be honest. I don't know how ergonomic it is. The New York Times describes it as a barely there sandal that, as the name suggests, is not much of a shoe at all, which is pretty accurate.
35:18fashion writer Liana Satternstein who was interviewed for the New York Times feature about the footessons she thinks that there's a simple reason that the trend is getting this popular she writes nothing is titillating anymore but there's something so sensual about feet from toe cleavage to the curve of an ankle do you guys agree like is our feet and toes are they becoming sexy is that like the final frontier now we've gone so far down the like see-through dresses and you know everything's sort of out there I feel like, yes, if they're good-looking feet. Yeah. That's fair. I have hideous feet.
35:53Me too. I can't get around this. I know. I was looking at this trend and I was like, I've always loved like Margiela and, you know, toe-related like shoes. But looking at some of these trends, I also feel the same way. I'm like, oh, my feet are not my best asset. Yeah. I want to get around a toe ring because it feels very blue crush Y2K. Beachy, girly, even though I'm like pale red-haired so I'll never be a bitch girl. You're out to a barricade. Oh, thank you. That's the best thing ever. I love a toe ring though and I'm really into this like luxe take on toe rings with the like diamonds and the cool sort of elevated toe ring.
36:29But yeah, Annika, I feel like you to me are a toe shoe person. I reckon you'd have really nice feet. I've got bunions, guys. What are we talking about? How can you forget? We've never seen them. I've never seen them. I have. It's because I always show my sexy foot. One foot's cute, the other's so not cute. Oh, okay. I know. You've got a good foot. I've got a good foot. That foot will be on OnlyFans. The other one. Whoa. Actually, I feel like the bunion heavy foot would probably make more money. Yeah, it would. But I've got to say, I think fashion's fetishes with feet are not new. It's something we've been seeing for so long now.
37:03And like you said before, Margiela have just always been ahead of the curve. I think tabbies are forever. And Glenn Martin's debuted his inaugural couture collection last week. and honestly, we saw the latest iteration of Tabby's, which were completely clear. Amazing. They were so insane. And I think something great about accessories as well is you can dip your toe in. I love it. I see what you did there. Quite literally. Any trend. And it can be like a bit more of an accessible way to do it. Like we've even saw Skims. She's just bought out as well, like a barely there slipper. And it's literally like a ballet flat that's completely see-through.
37:40I think it was like$66 USD, around$115 AUD. They sold out straight away. So we are seeing this trend go from like the runways right down to the masses. Even brands like Christopher Esper have been doing like that jelly style flip-flop for so long. We're now seeing them at like bets, so you can get them like the ultimate high-low. I don't think the feet trend is going anywhere. Well, we've been seeing the mesh flats for the last couple of seasons. Yeah, that's been a couple of years or maybe 18 months now that that was really, I guess, more mainstream, not just high fashion. But I was also seeing a lot of sandals coming out as we came towards the end of our summer.
38:17A lot of sandals with like the gold hardware or silver hardware over the toe. Yeah. So I don't know where that started. It probably started with some like high-end fashion house, but then, you know, like obviously our more mainstream brands are bringing it to the masses. Yeah. But I thought that was really cool. I would wear those, but I probably wouldn't go down the path of like a toe ring or a foot chain. I don't want people looking there. Would you wear an anklet, Jo? Um, probably. I can see you wearing a cool, dainty little anklet. Yeah, it'd probably be a really thin chain, like my permanent bracelets.
38:45Like really fine. Like the Sarah and Sebastian sort of, yeah. I'm into an anklet personally. I think for summer I will be getting into anklets. I will be getting around an anklet. And I think as well you can customise them. You can make them so personalised. And I think you can also just utilise a bracelet you already have. So you can really double down on that trend to get the investment. But I definitely think as well, like when we look at fashion now, people are really focusing on head to toe looks. And it's something that we talk about all the time in the showroom with our buyers. So many buyers are looking at investment wear.
39:17So it could be like really beautiful tailoring, really simplistic kind of denim and like cute date night tops. And then footwear is just becoming such a focus. And I think now, like you're saying, Jo, we're seeing so many super cute, simple shoes that have really gorgeous little like jewelry like details on them. and I saw them all over New York when I was there, as well as my flip-flops. But I think it's a really cute way to kind of add personality to an outfit without feeling like you've got to get completely dressed up. Like you could do something really neutral, really simple and add a cute little shoe.
39:48It also reminds me of that wrong shoe theory. Do you guys remember that on TikTok? Oh my gosh, we traced that, didn't we? I feel like we talked about it. Well, we talked about it at some point on the show. Well, you guys talked about it. I did some research on it. But it totally reminds me of that because it's this idea that you can have a very basic, very simplistic outfit and then you have an interesting shoe and that does heaps of the heavy lifting in terms of elevating it, adding interest. And I mean, what's more interesting than wearing like a clear ballet flat with a plain outfit, you know, like that, your whole foot on display.
40:20It's so true because I feel so weird in a flat shoe going somewhere and I notice that other people are wearing heels. I'm like, oh my God, I'm so underdressed. Yeah. It really throws me off. But I could be wearing anything else and not really care, but it's the shoes that throw me off. Yeah, shoes are hugely important. And I think in a cost of living crisis as well, investing in a shoe, you're going to get much more bang for your buck. You can pair it with all these different outfits. So I kind of see it from that perspective as well. Like I'd rather invest in a shoe at the moment than like a couple of fun tops because I can pair that fun, interesting shoe with all these different outfits.
40:53So true. I'm the same. I literally go so heavy on my accessories when it comes to investing in pieces. And it's like those are pieces I think really carefully about before I make the purchase. And I get so much longevity out of them. Like if I wear a really beautiful shoe, sometimes it just finishes my look because I'm always in like baggy things or like all black everything. But fun fact, when I was single, I actually used to judge people, sorry, men, on their feet before looking up. Me too. Like I would look at their shoes and if they had cool shoes, I'd be like, yeah, I'll talk to you. If they didn't, no thanks.
41:24Like James has an elite shoe collection. So that's why we're married. Yeah, he made it. I also did that. Is it a Kiwi thing? It's a Kiwi thing. I think a lot of men in New Zealand wear terrible shoes. Oh, awful. Yeah, sorry to the New Zealand men out there. I'm so sorry to say that. But there's a good handful of them that have really good taste in shoes. Yes. Yeah, exactly. I can't say I ever really focused too much on the shoe, but maybe I should have. You have been cooked for every meal. Yeah, I mean, we have met the man of like, he's so perfect. He's like three men. You like don't care about the shoes.
41:57I don't care. He'd be barefoot. Like whatever. Yeah, I did replace his whole wardrobe though. So there you go. Anyway, in big beauty news, Mecca is opening one of the world's biggest beauty stores, especially for us Melburnians, which is such a treat. So Mecca announced last week that they're opening their biggest retail space yet in August this year. It's a 4 ,000 square meter, three level store that's going to be on Bourke Street. It's going to be Mecca's Melbourne flagship, and it will be one of the largest standalone beauty stores in the entire world, which is wild. It's wild to think that's going to be in Melbourne.
42:31It's actually next level. I know. I cannot wait. Three levels. If you haven't seen the building on socials, go to their socials and have a look at it. The building just looks phenomenal. So the store will stock over 200 of the world's best beauty brands, offer 80 plus services and have more than 300 team members. Obviously not all working at once. It's not 100 people per floor, but it is still a lot of staff members. And what is inside will blow your mind. This list is endless. So there's a Mecca perfumery, a bespoke packaging suite offering engraving and calligraphy services, a beauty atelier where you can get your hair, makeup and nails done, an apothecary with an on-site naturopath and dispensary, an auditorium.
43:17No. It's almost like comical at this point. An auditorium that will serve as an educational space and an advanced clinical skin treatment centre with dermal therapists and cosmetic consultations from qualified registered nurses. There will also be a Mecca cafe and randomly a Mecca newsroom. This is like a beauty bender. Like you don't even need to leave. You can stay there for everything. I'm surprised they didn't put hotel rooms there. I was just thinking that. Yes, like fuck the auditorium off. Let's make that a hotel. Yeah. I mean, the cafe, I'm like, that's kind of, it's you know when you're shopping and you're like really in it sometimes you do need a little you need a little snacky snack or a little drink oh my gosh how cool if they did like era one styles and did like the hayley bieber smoothie and like all the different like beauty smoothies that's such a good point i am now mads today i'm mads yes you're ideating she's brand marketing someone had to well it's obviously a huge move from mecca with the australian financial review in a feature on the store earlier this year, describing it as the beauty company's biggest bet yet.
44:21I would have to agree with all of those services, the size of the store, the amount of staff. I'm going to read a section from that article written by Lauren Sams because it's pretty interesting. The success of such an audacious project when it does eventually open rests on 50 ,000 people coming through the doors every week. Jo Horgan, Mecca's founder and co-CEO, recognises this is a risk. In dreaming up the concept, she sent a team of five on a global mission looking at retail from Nike flagships to small perfumeries. The thinking was to link the world's best products and experiences into the DNA of Mecca's first boutique in South Yarra.
44:56Jo Horgan, who was interviewed for the article, revealed that it's been an incredibly expensive undertaking and that they've failed to stay on budget. She told the AFR, it's not just the store build, it's the human cost of the effort of three years that we've taken to do this. It's not ideal, but it increases the need to make it the most extraordinary beauty experience for customers. it's unlikely to be replicated by anyone in the world ever. Very lofty goal and clearly Mecca has a lot riding on this you know massive mega store's success. Do we think that this is going to end up working out for them?
45:29Are we going to see this you know go down a slippery slope or do we think this is going to be like oh my god this is transformative for the beauty industry and we're going to have people coming from all over the world to see this Mecca store? Yeah it's interesting because to me part of what has always made Mecca stand out is that sort of boutique small feel. I'm a regular at the Carlton Mecca and being in there, it's very like, it's not a huge space and you can always get help from someone and it feels very like, I don't know, like small and curated and I like that about it. So I'm imagining Mecca, you know, scaling up to such a huge scale.
46:06Will they be able to keep that sort of element of this original South Yarrow boutique that they talk about in the article, that's sort of like very attentive and very like personalized. And part of their whole thing is that they give you such attention. Like you feel so special when you're in there. And I think that it's really hard to do that on a bigger level. But honestly, my gut feel as a beauty fanatic is that if anyone can do it in Australia, it's obviously mecca. Yeah. Yeah. What do you think? I think what I find so remarkable about this is the fact that in a time where retail is really struggling, as a whole, they are scaling up.
46:43Like so many businesses are downsizing. And I think what I admire about Jo is she's not letting that stop them. She's literally putting that customer-centric ideology first. And I think they're going to be able to do it because she's so committed. Like no cost has been spared. I am just so obsessed with like the diversity of offerings from the services. And even like the Melbourne Collabs, like Flowers Vazette. How cool. Cinebism, like insane. and just seeing like how well thought out this is. Like I did not expect to have the educational piece to this. Like what is the auditorium for? But I'll be sitting there and I'll go there and I'll literally hang out there for the whole weekend.
47:20I feel like it's going to be like the Apple part of those stores. Love that. The education section of the Apple store. It'll be panels. It will be, you know, like Charlotte Tilbury's masterclass. I imagine it will be a space where they can have masterclasses. Yeah. Which is so smart because that masterclass was such a success for them. Yeah. So it makes total sense to then build their own custom space to hold stuff like that. Yeah. I would love to know from you, Jo, as a dermal therapist, reading through that press release, like, can you tell us a bit more about what you think that will look like in the store, the dermal therapy, the registered nurse?
47:53Like, are they going to be doing injectables? What are they going to be doing? Yes. I would love to know. I suspect that's what they are intending to offer. I do think that they have been trialing this in some way in the High Point store because they have, I think what they call mechaesthetica, which is like they do skin treatments there and they sell biologic research. So they actually are able to stock that in that particular store, but I believe only that store. So the tricky thing with bringing skin treatments in and potentially maybe injectables based on that wording. So they said cosmetic consultations with qualified registered nurses, which would indicate that you would be having injectables.
48:31There's a few complexities around that. One being that you still need a doctor to prescribe that medication. So they would still need to be either having a doctor on site or having a doctor available to do a Zoom call with every patient or client that is coming in to have injectables there. There are also very stringent guidelines from the TGA around advertising. And I think that's why that information hasn't been included in the press release. It did seem a little vague. Yeah, because you can't now say things like it's no longer permissible to advertise injectables in certain ways, like even using terms like anti-wrinkle, you can't use before and afters, things like that.
49:06It's really, really tightly regulated now. So I think that's something they might not be able to overtly advertise or suggest that they offer. I think that's why they've said the consultations and then that consultation may lead to treatment with a registered nurse. The other complexity around that is that APRA are tightening their guidelines on advertising around more invasive cosmetic procedures. and that might include things like lasers and skin treatments. So that also might add some complexities to this. But I think if people were interested to go and have those treatments or they want access to these brands, then like they may know about it anyway because they're going to hear through someone that they offer it or they might go in for a consultation.
49:45That's where they can get all of their information and that's fine. But they might be limited in how they can talk about this on their socials and in their email marketing and all of that kind of stuff. Interesting. That's fascinating. Yeah. Would you two go to a place like Mika for something more involved, you know, like injectables or lasers or like things like that? Do you feel like that is somewhere that you'd go? I'm just curious whether that part of it will be, yeah, a draw card for people. I'm still a virgin over here with my face and the only place I'm going is Jo. Yeah. Like whatever she's doing, I'm doing it.
50:19So if they're doing the salmon sperm, maybe I'll go. I've thought about the salmon sperm since you did it. Yeah. I really am an influencer. You really are. Yeah. I mean, I've already got my trusted people that I go to for different things. So I personally wouldn't, but I can understand why people would see the ease in going into somewhere. And look, I don't think it's something that skin clinics are going to agree with. I think they're going to be like, as if you would walk into a Mecca and get the same experience you're going to get walking into a bespoke boutique skin clinic, which might be true, but I do have a bit of faith in MECA's employment process and who would they be hiring to represent them.
50:56I think they're very careful about that and they hire people and they train them quite effectively. So I think that that would be a huge focus for them is to be reputable in that area. They wouldn't want to represent themselves as being inexperienced or like underqualified in that area. I think they'd want the best of the best. Like you've seen it with other services they're offering. They're getting Trophy Wife in to do the now. So like the best in the best. Iconic. Yeah, they're the best of the best in Melbourne in terms of nails. So yeah, I think it's something that if they want to focus on it, they will do the best job that they can at it.
51:28So that makes sense. And I think as well, like this is going to be such a world-class offering. Like it's going to be one of a kind. It really is leading. So I do expect them to go all out. And I think maybe we would trust them in that space because of just like how insane this is actually going to be as a whole. I think the one thing I'm actually interested to see because where the store is, it's literally directly opposite. at David Jones and Maya. So I'm like, are they going to pull out of their concessions there? What is it going to do to their foot traffic and their, you know, performance as department stores overall when it's going to be quite hard to replicate that same in-store experience at the new Mecca compared to in those concessions?
52:03That's such a good point. We'll see, won't we? We will. I didn't even think of that, but that's a really good point. Okay, well, that wraps up a very juicy, beefy episode for you. Yeah, that was great. We had fun with that. Thank you for having me. This week of Stylish. Thank you so much for joining us. And thank you very much to you, Annika Joshi-Smith and you, Kate Emma-Burke. Thank you for being here filling in for Mads. It's been a pleasure. And remember, you can drop us an email anytime at style-ish at shamelessmedia.com.au or you can slide into our DMs over at stylishpod. And we can't forget to thank our audio engineer, Jonathan Last, and the Shameless Media team, head of podcast Lucy Hunt, and senior podcast producer who joined us on the podcast today, Kate Emma-Burke.
52:42We'll be back with you next Wednesday and Mads will be with us. See you then. Bye.
52:51This podcast was recorded on Wurundjeri land. Always was, always will be Aboriginal land.
From the publisher
Today, we’re talking about whether we all have posting fatigue, fashion’s current fixation on toes, and Mecca opening the largest beauty store in the world. Jo’s also going to give you her cheat sheet guide to K-beauty, but first, we’re doing The Swap.
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Join us over on socials to see what our Style-ish family of incredible content creators are wearing, buying and trying. We’re on Instagram @style_ishau and TikTok @style_ishau.
Big thanks to JD Sports for making this episode of Style-ish possible! Their NEW flagship store has opened in the heart of Melbourne at Bourke St Mall. Open from 10 am until late every day. Also, a thank you to MAC. They've just launched Lipglazer, a glossy lip liner that effortlessly lines, fills and volumises for fuller-looking lips, all in one easy glide.
Your hosts today were Cait Emma Burke (@caitemmaburke), Anika Joshi-Smith (@anikajoshismith) and Joanna Fleming (@joannafleming). And here’s a link to the reccos we made throughout:
Cait’s TikTok recco @hello_eveh
Jo’s bodycare products: Supernova Smooth Operator Scrub, Alpha-H Daily Dose Multivitamin Serum, and Kiehl’s Ultra Body Mega Moisture Squalane Cream
Jo’s favourite K-beauty brands: Beauty of Joseon, CosRx, Laneige, Innisfree, and Dr.Jart+
Do you have any Opinions Please that you’d like to submit? Send over your questions and dilemmas here.
Style-ish's producers are Lucy Hunt and Cait Emma Burke, the sound engineer was Jonathan Last.
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We’ll see you back here next Wednesday.
