How ‘SheerLuxe’ redefined women’s media

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0:18This is Stylish, the podcast for all things fashion, lifestyle, brand and beauty. My name is Madison Sullivan-Thorpe. I'm joined today by my lovely co-host, Joanna Fleming and Anika Joshi-Smith. Hello. It's a big day today for news. We're just all trying to catch up. We obviously record on a Monday afternoon, which we've told our audience before, but the episode comes out Wednesday mornings. So we're just getting all of this Grammys content right now and we're processing the Wuthering Heights press tour. There's a lot to unpack. The Devil Wears Prada trailer. The second trailer has come out today.

0:52Which I haven't seen. I just found out about this right now that this is available. I usually wrap up work half an hour before leaving to come here and record. And I just had such a great 30 minutes on my phone. I was like, what a day to devour content. I just loved it. Okay, let's start with the Grammys. I know that, as we said, we all work. So, like, it's not like we're free flow time on the phone as much. So I'd love a little phone rot day on a Monday. What did we love? Who did we love? My favourite look had to be Olivia Dean. Oh, she's stunning. She looked phenomenal. In custom Chanel nonetheless.

1:26Yes. The most interesting, I would say, was Chapel Rhone. There was a lot of Chapel Rhone on display. Yes, there was. There was, if anyone hasn't seen it, there was two bits of fabric attached to two nipple rings. Yeah, it was a breast exposed. Yeah, look, at first I was like, what the helly? And then I saw that it is inspired. It was Mugler, custom Mugler. I'm sure I'm butchering that pronunciation, but forgive me for not sticking with French past year nine. It's actually inspired by an archival runway look, I believe, from the 80s, but it still didn't stop it shocking me, to speak my truth. I just want to nod to where the look has come from.

2:05Yeah. I'm all about Aliyah and I'm obsessed with Addison Rae's like white plunging neckline look and then also Hailey Bieber I feel like she also wore Aliyah but she did it in like a really sheer and subtle beautiful way but I've been loving the political statements we're also seeing on the red carpet and through the speeches the ice out pins I just yeah all for it that was the ultimate accessory ultimate accessory I saw an incredible creator her name is Julia Shafe she is a jeweler based in the US She actually decided to deep dive on the jewellery. Justin Bieber had 100 carats around his neck on the diamond chain.

2:42It wasn't even really a chain. I suppose it's just diamonds at that point. Drip, drip, daddy. Hailey Bieber also had like the most incredible diamonds I have ever seen on. She had a pear shape on her engagement ring. She had a ginormous pear around her neck and matching pear earrings. And also Tate McRae had a pretty epic emerald cut diamond around her neck as well. Wow. As someone who loves to frost themselves, I obviously really enjoyed seeing the jewellery that was on display. But I loved Hayley's look, but I also thought it was quite simple and pared back for her, which I have a theory she's always worn a pared back look to the Grammys because she wants it to be about Justin.

3:20Yeah. I also think it was a little bit tied into that political statement as well, though they really wanted those pins to stand out on their outfits and not have the outfit be the moment. Totally. To come through. And I loved as well when Justin performed Yukon and then he was just, you know, down to the briefs. She was like, there's my man. I do. I loved the little sister standing on business. A thousand percent. I mean, so many moments. I was saying off mic, I love the Grammys for like the entertainment. It's like my favourite award show to like sit down and watch. But I do have to say I'm so excited for the Oscars because I always think the Oscars red carpet is the best red carpet of the sort of award season.

3:58So that leads us into the press tour for Wuthering Heights. with Margot Robbie and Jacob Elordi. Obviously two very iconic Australian actors. They are the creme de la creme of Aussie talent. I definitely would not want to be Margot Robbie's husband, that's for sure. I'm weak at the knees times two. I've got nothing to add that's appropriate for microphones. Favourite looks of the press tour so far? It was at the world premiere when she was in the custom Schiaparelli. I thought that was absolutely incredible. I think that is arguably her best red carpet look ever. I saw it and I was like, like it really just, she looked phenomenal.

4:36I love everything Schiaparelli at the moment. I think that is like the epitome of fashion right now and innovation and it was just breathtaking, all of it. And him at that. He also looked fantastic. There's honestly like no words that we can say that are appropriate for Jacob at this point. We're just going to have to move past him. My TikTok feed is literally just like thirst trap edits of him and I'm so not mad about the algorithm. Honestly, when we were reading up on the notes for the ep today, I was just dying at also like at how nonchalant Margot was when she was speaking about him and her group of friends just been so thirsty, like little hyenas for him.

5:13I was just like, me too, hon, like me too. Like tell us how you really feel. It made me love her so much more because he was just sitting there like, I know, no big deal. And I was just like, I love this chemistry between you two. Like I would also hate to be her husband. Yeah. what looks have you guys loved the most? I really loved the white feathered mini by Victoria Beckham. I thought that was a really stunning look. Loved her hair and makeup in that as well. I know that was a much more simpler look than the others that she's done so far, but I just really thought she looked so beautiful. I think you guys have both nailed it.

5:46Like I loved exactly both looks that you've said, and I've just loved seeing how she's so goth Barbie coated. Like everything that she's putting out there at the moment has been so impeccable. I think it really ties into that method dressing that she did for Barbie with her stylist. Andrew McCarmel is her stylist. He worked with her on the Barbie press tour and he's done Wuthering Heights as well. And we can see that method dressing coming through here. Yeah. Again, same kind of strategy of having her really come into the role during the press tour. And she's nailing it. Yeah. And I think the reason I'm loving this so much, like I adored Barbie.

6:22I think that is arguably one of the best press tour like looks. and just the amount of like press events and activities there were. But I think the Barbie one, there was this really clear place to go and reference. Like they went straight into Barbie's archive of obviously Mattel, Barbie being, you know, years and years old, being able to pull from those looks, hand them to designers and be inspired. I think why I'm loving this one is it's like you have to be inspired by the story and the elements. There isn't like an archival look to go and like add your 20 % flair to. Totally. Not to discredit the Barbie press tour by any means because I adored that.

6:58But if you want to talk method dressing, I do love the face-to-face we did with Elliot Garneau. He spoke about this really well and just leaning into method dressing in everyday life as well as referencing Barbie and Andrew, but obsessed. I was loving the comments on our collab post with the Shameless pod and our pod. Yeah. They were just, there was some really good comments in there. Someone wrote, that's our gal from Ramsey Street. Someone also said this needs to go on my mood board for 2026. She looks incredible and these heels look like they would feel like a medieval torture device. I think I know the shoes that this person was referring to.

7:33I know the exact one. The arch was so high. Like so high. Christian Louboutin would be like, yes, we're going to bring that shoe back. Honestly, the red bottoms, like, oh, just all of it. I'm obsessed. I think they'll be paying for her ankle reconstruction. Speaking of all of the press, I do have to shout out to January Vogue because Christine Centenera just did an incredible feature on Jacob and Margot. And have you guys seen it? Because I'm literally so obsessed with all of the looks. I don't have, again, anything appropriate to say. I felt things that you shouldn't feel when looking at a magazine cover.

8:07Oh my gosh. Again, homegrown talent, Christine Centenera is one of my favorite stylists. And just seeing what she has done as creative director, but then putting her Aussie spin on their looks as well with all of the most recent looks from Bottega Veneta, Everything has been five-star chef's kiss. Like it's a little bit more modern. Have a look. It's so good. Are you feeling feelings, Jo? Yes. Yeah. Inappropriate feelings. I'm going to put that away now. You're married, okay? It's inappropriate. All right. Well, today we are discussing Khloe Kardashian's alleged surprise exit from her denim brand, Good American, and why Sheilux's acquisition sale is worth talking about.

8:45But first, what do we want to swap in this week? Annika, you're very close to going on to mat leave. so I don't know who I'm going to throw to first while you're away. It better be me. I know. Well, like new little friend in my chair. Who are they going to be? Then you've got to swap seats. Oh, I wonder. We know. We know obviously not disclosing that yet. Surprise for the audience. Hello, everybody. Welcome back. Anyway, so animal print is obviously no new news to anybody, but there is a resurgence coming. I've been checking in on Copenhagen Fashion Week, Paris Fashion Week. We're about to kick off New York next week.

9:20And what do you think is going to be one of the animal print trends coming up? Hit me. I mean, I know what it is. I just didn't know that we were calling it what you're going to call it. Okay. What is it? Bambi. I know. Our cute little fawn. So Bambi is making a huge resurgence. And that's like that really beautiful. It's almost a little bit more delicate. Like camel bays, really fine white spots. Really, really chic. Obviously faux we love. Not real Bambi. But Corelli is a brand that I am so obsessed with, C-A-R-E-L-L-I, and they do the chicest outerwear. And it's like all over my feed. I'm seeing so much of it.

10:00Sophia Richie Grange Atelier, she's also doing a lot of Bambi coming through on her looks. But if like that's not for you, you can always touch on the trends via sunglasses, accessories, some cute little shoes as well. But I feel like it's going to be a biggie for us this winter. I also feel like it's not as intimidating or aggressive as maybe like a zebra print or a snake print. Or a cheetah or like just like, rah, leopard. Yeah, I am going to invest in a leopard coat this year though. Oh. I know the one I'm getting. It's a Frankie shop jacket. I'm obsessed with it. Every time I've ever donated or sold something in a leopard print, I have immediately regretted it because I'm like, this is not a trend to me.

10:39This is, I love this. I actually can't imagine you in leopard print. I'm just struggling to process this information. Fun character arc. This is actually my new game. Maybe this is my swap. My favorite swap is like, what is the character arc? Like, what is something about you that someone would be like, well, that is so not what I would expect from you. Like, it's so off-brand. I have so many for you. Like, I mean, I have so many. One of mine is that I love UFC. I know, this is so rude. We learned that the other day and Anika and I were like, what? I know, I was like slightly like nervous about that comment.

11:07I was like, what is this like side of you that I haven't quite seen? Is she aggressive? Is she small and feisty? You take me to a ringside fight and I'll show you baby doll this side of me. I'm like, I'll show you how excited I get. I was there when Ronda Rousey's ass got kicked by Holly Holm. But really, it was historic. But really, I was obsessed with Shania Twain as a small girl. Who was it? Literally, no, like I mean like five, six, like I was burning the house down singing Shania and was like, I think mum and I joke like one of the only times she ever saw me have a tantrum was when she would not buy me a leopard goat because I wanted one like Shania.

11:39So maybe it's just coming through that now I'm an adult with free will and I can Shania Twain myself out. I'm here for this. Honestly, leopard is some people's stripe. There are some people that live in a leopard print, and I'm so here for it. I can actually see you, Jo. Yeah, I love a leopard print. In Vision, the nanny, Fran. Can we see it with the hair and the coat? The three-quarter coat. Yeah? I can see it for you. We've got a second here. There's another one. I do love my show, too. I'll let you style me. Yeah, done. You can style me as Fran. Mommy's ready. I still stand by we need a shopping day where we all get to dress each other.

12:15How about I don't know? I don't know. You have the baby and then we'll go. Okay, your play is sex. Yeah. I kind of gave a bonus swap there and no, it wasn't for UFC. My swap is a TikTok account called My Friend Hannah. It is one of her girlfriends, Liv, otherwise affectionately known as Livy in the videos, who films her friend Hannah's outfits every day and she just turns such a look. I stand by that some of the best dressed people and best outfits I see are ones that don't end up on the internet. So I love that Livy has taken this into her own hands and is filming Hannah. I did see on one of the videos that Livy is having a baby.

12:48So Hannah, I think I'm local to you and I am available to come and film your outfits because I'd love to see your wardrobe selfishly. Not in a weird stalk way that you know she's from Melbourne also. I love her video. She always comes up in my feed. And if I was Hannah's friend, I would also insist on filming her and posting her on TikTok. And she just pulls such looks together. and what I love is like, you know, she can be wearing something from Bottega and then the next video she's wearing something from H &M or from Zara. Like she really plays with high-low. She has an exceptionally good wardrobe and jewellery collection, but I'm obsessed.

13:22I love it. And she's also not like a 20-year-old girl on TikTok. Sorry, 20-year-old girls on TikTok love you too, but I also love seeing someone who's got kids and like got their flair and, yeah, she's incredible. A-meansis, you're speaking to me. Yeah. Jo? Our lucky last. My swap is going to be a few gals from little old Adelaide because I feel like Melbourne and Sydney, we give them a lot of attention. But Adelaide does not get a lot of attention. I did live there for a period and I am traumatised from it, so I won't be going back. I love Adelaide. There are some lovely girls and very talented girls that live in Adelaide.

13:55And some of those girls, you may have heard me speak about the brand Boobish before. Boobish, Bubish. I say Boobish. One of my favourite jackets is from them. So I've got a lot of their outerwear. I just love their designs. They do amazing stuff. And that is run by two girls from Adelaide. And they are just doing exceptionally well. And you see that brand on like major celebrities like Hailey Bieber and people like that. It's just they're killing it. And then also Brooke Upton is from Adelaide as well. And she has a brand called Overpacked. It's like a overnight bag kind of travel brand. And Just Over has her baby blanket brand called Something Sebastian.

14:33She does like cotton baby blankets with a little name plate, like leather name plate on it. Gorgeous. Yeah. So really cute. And I just wanted to shout out some gals that aren't in Melbourne and Sydney that are doing amazing things business wise. I love that. Oh, jinx. Get out of my brain. Do you know what? I actually have to say Adelaide has got some incredible talent coming out of like Adelaide as a whole. We deal with Adelaide and Adelaide retailers and actual fashion designers from Adelaide as well quite a lot at work. There's a really cool store which I'm obsessed with called Alessa. Have you guys seen the founder Jasmine?

15:05I've shopped from Alessa before. Oh my God, everything like speaks to all of us. Like very curated, very minimal. What she does is so chic. And I think she found a real niche just having like simplistic like layering pieces in her store as well. I don't know if she still has them, but she has these wicker basket bags. Yes. I have the little one. The teeny one. When I was at MACA, we were using the big ones for a press event, but love her. and she has really cool style if you need like a little account. Totally. God, so many bonus swaps. I know. I love her ADMs as well. She just is like such like a cool down to earth girl.

15:36Love Adelaide girls. I love this. And boys, sorry. We just love Adelaide. We love Adelaide. I love the wine. I love the Barossa. Well, next we are diving into Khloe Kardashian's alleged exit from Good American, but that will be right after a word from today's sponsor. Don't get me wrong, I love working my way through Melbourne's best restaurants and wine bars, but there's something about staying in and hosting at home, especially if you're not afraid of getting a little creative. I recently saw this idea for a cute girls night and I had to share. Basically, you host a dinner party. Each person is assigned entree, main or dessert.

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16:40Dan Murphy's has the biggest and best range, whether you're hosting at home or just in the mood for something different. Remember to choose to drink wise and a huge thank you to Dan Murphy's for making this episode of Stylish possible. All right, so Khloe Kardashian has allegedly left Good American and this has come about because we saw a content creator, Georgie James, put out a video on January 26th that sparked a bit of speculation. Now, if you're not familiar with Good American, they are a size-inclusive denim brand that Khloe co-founded with British businesswoman and entrepreneur Emma Greed in 2016.

17:18Emma is also a founding partner of Skims. So it's very intertwined within the Kardashian Jenner businesses. She also co-founded Safely, which is a cleaning brand with Kris Jenner as well. So she's very heavily involved in these three. Yes. And Chrissy Teigen was originally in that as well. Oh, was she? Yeah. Okay. That's news to me. Yeah. Oh, well, you heard it here first. so we're going to play you a clip from this tiktok that we saw so that you can understand the context a little bit more i think chloe kardashian has left her brand good american she hasn't done a grid post about good american since august 2024 so it's been a year and four months since she's posted about the brand on her main feed meanwhile she has been promoting her collaboration with fabletics heavily i would consider fabletics to be a competitor of good american not directly of course because they're not in denim but good american expanded into general casual wear like t-shirts, bodysuits, sweatshirts, hoodies.

18:10Basically, a lot of the stuff that Chloe advertises now for Fabletics is sold at Good American. This exact tea is sold at Good American, but she tagged her sister's brand, Kai, which also sells a very similar t-shirt. Also in Chloe's Instagram bio, Good American is not linked, but Fabletics is, of course. So Emma still has Good American tagged in her Instagram bio, according to this creator from that clip that we just played. But from her investigations and our own, because we also Doug just to make sure that this was accurate. Chloe is not following Emma on Instagram, but Emma still follows Chloe.

18:42And Kim, from my own investigations, Kim still follows Emma and so does Chris. I bet she does because Kim's got a$5 billion valuation on her business. I'd be keeping that relationship really nice if I was Kim. So as much as that seems a little bit sus, we'll deep it a little bit, but I don't know if there's a full family feud happening with them or if there's just been something that's happened between Emma and Chloe, but we'll get to that. Yeah. According to Newsweek, Greed has played a central leadership role at the company, running the brand from its launch and being widely recognized as its driving force.

19:10The timing is very interesting too, because over the last year, Emma's been in the public eye more than ever. She's been steadily growing her profile. We've actually spoken about her a lot on this podcast and she's kind of like an influencer. She's a podcaster now. She's doing a lot for her own personal brand. She's also about to release her first book. She appeared on The Diary of a CEO in May 2025, which is when a lot of people kind of discovered who she was and that she was actually a real driving force behind the Kardashians' businesses. So what do you think about the timing and the strategy behind this alleged exit?

19:47Because we actually don't have it confirmed from the Kardashians that Khloe has left. My opinion is that that was very strategic if this has happened. So like if we're positioning it that way, I think that that's been very strategic to not mention that she has left or not publicize that she has stepped away from the business because they wouldn't want that to negatively impact the brand because she was so tied to Good American. It featured in their show countless times and she was clearly quite involved in it. What do you guys think? I'm on the fence about this one. Like, okay, correct me or forgive me if I'm wrong here, but I feel like Emma Greed is the driving force.

20:25I feel like she is the mastermind, the powerhouse. And she has proved that through all of the ventures that she's invested in, everything that she's doing with the Kardashian family is like proof of that. But I also just think that 10 years in business is a long time. And Khloe, 2016 versus 2026, two different people. Even though 2016 is back. Oh, is it ever? The millennials, honey. But I just feel like where she was then versus where she is now, does the synergy still make sense? Does the partnership still align? And I feel like sometimes a quiet exit as well can be, yes, a little sus, but at the same time, I don't really feel like her presence been missed or lost.

21:09I think the brand's still going to succeed. I think it's still going to do incredible things without Chloe because I just think emigrate is such a driving force. It's also possible, right, that maybe they had a 10-year agreement for her to staying with the brand for that long. And then she would have the option to be able to step away and focus on other things if the opportunities arose. And she's got her own podcast now. She's got her like protein snack brand cloud. The popcorn. Yeah. So she's got other avenues that she's working on. Maybe that was the case. Yeah. And it's not uncommon for brands of this size and scale that there would be a contractual agreement about how many years front facing, how many PR events they need to be attending, how many, you know, front facing interviews and things like that And not to sound salacious or gossipy, where I am confused is if this was a really amicable split or a contractual agreement coming to the end, why are you unfollowing someone who is so tied to your family business and who has helped you co-found this very large business at a point in time?

22:06That's where I got stuck because I was doing these notes and I'm looking through everything and I'm deep diving and I'm like, okay, well, Kim still follows her, Crystal. Why this unfollow? But maybe she never followed her. Maybe she just like didn't have her on socials for some reason. Also, I just feel like because of the amount of publicity and support that Chloe went into building this, sure, there may have been a buyout structure or an option. I think what's really important is that even though Emma is the co-founder of this, her husband, Jeans Greed, is also one of the co-founders of Skims.

22:35He's involved in Skims. I believe he's currently the CEO of the business. But Jeans actually co-founded Frame. And if you want to listen to a great podcast, I highly recommend that you listen to Aspire by Emma where she interviews her husband. But it's an incredible story. So this whole like knowledge of denim and this industry is clearly coming from the great household, no matter how many pairs of jeans Chloe had worn or tried on. You know, their operational capabilities and context of that landscape and category is unmatched. Emma and Jeans are obviously building these brands alongside arguably the most famous faces in the world.

23:09Love them or load them, that's irrelevant. They are incredibly famous. What will be very interesting to see is how these brands go as they sort of eclipse and grow outside of their celebrity founders. And you even look at Skims and the amount of celebrities they've used in campaigns now. I think it's very safe to say they've stepped away from Kim representing this brand in the entirety. Is she still fronting Nike Skims and things like that? Absolutely. She's still heavily involved. But I think the exposure and reliance on her has been minimised a lot as that brand's progressed. I would say the same was happening with Good American.