In short
The hosts discuss “fashion girlies” styling and trends, plus celebrity fashion partnerships and a few personal “happiness non-negotiables” swaps. They include a Fashion Week street-style trend report from Australian Fashion Week.
Guests/backgrounds
No external guests appear; the episode features hosts Madison Sullivan Thorpe, Joanna Fleming, and Rhiannon Joyce. Fashion Week correspondents Naima and Anika provide “boots on the ground” street-style insights. They also mention an interview with designer Bianca Spender.
Key claims
Street style showed everyone “serving a look,” not just influencers. Trends included sheiling/fur, fringing, sequins, tights (red/blue/tartan), capri silhouettes, and leather bombers in multiple colors. They criticize limited body diversity on some runways, while noting better age/ethnicity diversity.
Notable examples
Bianca Spender interview; Nagnata show (activewear styled as ready-to-wear); Tony Namatachevsky and Mariam Sadiq runway highlights; Commons beach runway “king” viral moment at Tamarama; Sabrina Carpenter wearing Dior (Jonathan Anderson) at Dior 2027 cruise, Coachella, and the Met Gala.
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Chapters
Tap a time to open that second in VOObsession with 'Off Campus'
0:45 to 2:36
Discussion about the hosts' obsession with the TV show 'Off Campus' and its impact on their happiness.
“I have never been this obsessed with anything.”
Little Joys and Happiness Non-Negotiables
2:36 to 3:45
Exploration of small joys and personal happiness non-negotiables during daily life.
“I just let myself not want to be productive.”
Exchange of Personal Happiness Tips
3:45 to 6:26
Hosts share personal anecdotes and tips on finding joy in everyday activities.
“Can I give you a recent one that isn't something I do all the time, but last week really served my inner child.”
Trends and Celebrity Partnerships
6:26 to 7:21
Introduction to Fashion Week trends and notable celebrity partnerships in fashion.
“Well, I'm looking at you going, yeah, well, while you're here.”
Fashion Week Highlights
7:21 to 12:19
Discussion of key insights and notable moments from Fashion Week, including interviews.
“I will save mine for last because I was naughty and brought a bonus swap.”
Fashion Week Street Style Insights
13:10 to 14:00
Hosts discuss the eclectic street style observed at Fashion Week and key highlights.
“I saw her during the week and she was doing everything and being everywhere.”
Interview Insights from Sydney Fashion Show
14:00 to 14:32
Learn about the unexpected challenges and intriguing dynamics of a fashion interview.
“First and foremost, both of them did an amazing job at interviewing.”
Street Style Evolution
14:32 to 14:59
Discover how street style has evolved and what trends are emerging.
“But what I do want to get into is Naima has some really good insights into the street style, because even I noticed this compared to previous years, is that everyone turned up to serve a look, not just influencers.”
Accessories and Fabrics in Focus
14:59 to 15:54
Explore the standout accessories and fabrics from the latest fashion encounters.
“I saw a lot of fringing and we kind of saw that come across in like really fun jackets.”
The Return of Capris and Bombers
15:54 to 16:45
Learn about the resurgence of capris and leather bombers in contemporary fashion.
“I saw a lot of pop of colour, especially in shoes.”
Show all 18 chapters
Nagnata Show Observations
16:45 to 19:18
Gain insights into styling activewear for everyday fashion through the Nagnata show.
“There was also a bit of a pan style we saw everywhere.”
Fashion Week Highlights and Diversity Issues
19:18 to 23:15
Discuss the highlights of Australian Fashion Week and ongoing diversity challenges.
“have assumed coming into that, I was like, oh, how are you going to do that?”
Celebrity Partnerships in Fashion
24:18 to 28:01
Explore how celebrities shape their image through strategic designer partnerships.
“Look, if you are new to this podcast, you will not know.”
The Symbiosis of Brands and Celebrities
28:01 to 29:16
Explore the strong partnerships between celebrities and fashion brands, including Madonna and Versace, and Harry Styles with Gucci.
“between Dior and Sabrina and their separate brands and entities.”
Iconic Fashion Collaborations
29:16 to 30:28
Discussion on iconic collaborations in fashion, featuring Elton John and Gucci, and Dua Lipa's partnerships.
“Like think about his evolution from One Direction days and how much they helped to evolve his image.”
Modern Influences in Fashion
30:28 to 32:45
Analysis of how modern fashion influencers like Sabrina Carpenter are redefining brand partnerships.
“Okay, I challenge you that that's a like dead tie.”
Creating Fashion Worlds
32:45 to 34:09
Discussion on how designers like Jonathan Anderson create immersive fashion experiences with celebrities.
“Dior out with the intention of it honouring this old Hollywood.”
Longevity and Relevance in Fashion
34:09 to 37:14
Exploring the balance of celebrity and brand benefit in fashion partnerships and the importance of lasting relationships.
“And I quite like that because it's funny.”
Transcript
Automatic transcript. May contain errors.0:08This episode of Stylish is brought to you by Dan Murphy's find out what's new now and next when it comes to trending drinks. This is Stylish, the podcast for all things fashion, business, beauty and lifestyle. What is that place for, Rhiannon Joyce? You said business instead of brand. Whoa! But that's okay. That's fun. That's Friday's corner. I'm your host, Madison Sullivan Thorpe. I am joined by my lovely Joanna Fleming and Rhiannon Joyce. Happy Wednesday. Happy Wednesday. Happy Wednesday. stay. Look, I know we have a format that we usually sort of follow and that we like to end with, but I need to get something off my chest.
0:47I am obsessed with off campus. I am sick. I have never been this obsessed with anything. I've seen this advertised, I think. Can you give me a little synopsis? I would love to do nothing more than to give you quite a big synopsis. Go on then. If you want to feel the feeling of what it felt like the first time you ever fell in love, watch Off Campus. Like this show is on Amazon Prime. I am obsessed. I'm sick. All good men are written by women. We know this by the summer I turn pretty. We know this by this. Look, Conrad walked so that Garrett Graham could fucking sprint. Like this guy is that hot.
1:31Like from now on people are like, oh, what's your type? that. It is that. If you see me at a hockey ring every weekend, you know why. Like, guys, the energy in the room is palpable. Like, Jo and I are like so. I just made eye contact. Like, is she okay? I've got the sweats like if I was like at a buffet. Like, it's unbelievable. I binge watched all eight episodes. We went up to Sydney last week, did a stylish Kelvin Klein event in the evening. I was like at dinner with this, like, yeah, yeah, yeah, ready to wrap, ready to wrap it up, ready to wrap it up. All I could think about for probably the last half an hour of dinner was getting back to the hotel, quickly having a shower and getting back into bed to keep watching it.
2:12Mads, if you don't get an Amazon Prime partnership after this, something's wrong. I just have to say, like, it got me thinking though, because I haven't been into a TV show for such a long time. Although I do love Landman also. Yeah, but you love Landman, but the way you just pitched for this show was like nothing I've ever seen before. I haven't seen this level of excitement from you about a TV show since The Summer I Turned Pretty. Like you're like, let's go. I'm jazzed up. Jazzed up, jacked up, whatever. Whatever. My whole thing about this show and what I loved about it was I think it's been a long time since I've just let myself, probably like I did with The Summer I Turned Pretty, but because they were drip feeding, it was like that one hour a week.
2:53I just let myself not want to be productive. Like I feel like everything this year is like being about more efficient or being smarter or trying harder. And I'm like, I just minced on the couch and I was like, what a joy, what a little pocket of happiness. And it got me thinking about like all those happiness non-negotiables that you have. And I was like, maybe my happiness non-negotiable is that I'm going to give myself permission just to do the thing that's not efficient or productive and just fucking fun. Binge the TV show. Enjoy it. I love having a little show. I love having a little show.
3:26How devastating is it when your show finishes? And you're like, what am I going to do next? I've already started re-watching it. Have you? Yeah. Last night I just chucked a little epigame. I haven't watched it yet. Everyone is talking about it. My point is, like those little happiness non-negotiables, what are yours? Like is there something that you're like, that you're either doing or that you want to do that's like your little, luff? Oh, God. What gets you jazzed and jacked? What gets me jazzed and jacked? I quite like that. J &J, jazzed and jacked. And, oh, my God, mine is so boring. Do you know what?
4:00Can I give you a recent one that isn't something I do all the time, but last week really served my inner child. I was at the airport flying to Sydney, and there is a little Popmart vending machine there. Have you seen this at Melbourne Airport? No, I have. And Popmart is the brand that famously launched Le Boo Boo's and all these other little, I don't know, like collectible figurine things. So I just stopped and had a little look, and I was, you know, perusing and going, oh, I was a big Powerpuff Girl fan when I was younger, and they had their own iteration of the Powerpuff girls that are like these little key chains and they have like the big eyes and are exaggerating.
4:30They're like a crybaby range. So I went, you know what? I'm going to spend 22 bucks and I'm going to buy one of these little Powerpuff toys and I hope I get the one I want. I didn't, but the process itself was really joyful and fun. And you know, I was on a work trip. It was like quite high pressure going to Sydney. And I took this five to 10 minutes to serve my inner child and it brought me so much joy. So that's mine. Good on you. Serve your inner child. So it doesn't have to be that specific, but that's my tip. That's cute. What's yours? Mine at the moment is that I found a fondue kit at the back of the cupboard that I got probably for my 21st or something.
5:05It was like a Maxwell and Williams one. And you put a little tea candle in the bottom of it and you melt chocolate in the top. And we've just been cutting up strawberries to watch our show at night and dipping the strawberries into the fondue and just having it with melted chocolate. Okay, Max Brenner.
5:20Do you remember going there when you were younger? I'm not even joking. There's a Max Brenner at High Point. Stop. Which is like near my house. And I genuinely have been to Max Brenner recently. Because of it. You've reignited the flame. Yes. I love it. I love the waffles at Max Brenner. So you could combine Maddie's little moment and your moment and make a super moment. 100%. That is my super moment every night is having a show and my little fondue. Do you know what? I think at the core of all of this, it's remembering that we're adults with free will. Yes. And happiness, you can like lean in.
5:50Yeah. You truly can. Like last Monday I was at dinner with a girlfriend of mine and she was like, what an ice cream. And I'm like, it's Monday night. And she was like, we're actually adults. We can drive to go and get an ice cream. So we did. I frequent Yochi work once a week. I love it there. Love it. I'm the oldest person there. Don't care. It's like a club in there. It's great. And you're the only one not on a date. Well, I'm always with Lou, so technically. Date night. Oh, Mads, thanks for bringing a little moment of happiness. That's all right. I can't recommend it enough, obviously. Clearly.
6:19Is that your swap for today? or can we skip you? Yeah, yeah, yeah, yeah. Oh, okay, you want to go? You know, there's more to go. There's a build. Go first. Are we going to talk about what we're talking about on today's episode first? Yeah, yeah, sure. You want me to do that? Well, I'm looking at you going, yeah, well, while you're here. I feel like I've spoken a lot. Today we have a trend report directly from our boots on the ground journalism from none other than Naima and Anika who attended Australian Fashion Week. We were the media partner. We were. Small little clap for the team there. That's very much small little clap from my team, Emma and G, because they spearheaded a lot of that.
6:52Whoop, whoop, razor proof. And Esther and Socials, who's executed so much good stuff. So much good stuff coming out of the stylish team. Well done. Well done, stylish team. Honestly, I'm so excited for this. We've got some little sound bites to hear. We haven't heard them yet, so I'm quite excited. Then we're going to talk about celebrity partnerships, and there is one that is on my mind, Sabrina Carpenter. A bit of recency bias there, Mads. Maybe a little bit. So fair, though. She's everywhere. Everywhere. And she deserves to be right now. But first, we'll get into the swap. I will save mine for last because I was naughty and brought a bonus swap.
7:25Well, you do that every week. We all do that every week. It was more that you said it so emphatically with so much passion that it was justified. Yeah. Thank you for giving me this whole pass. Yeah. Okay, Jo, you can go first. Okay. Mine is for the girlies that travel a lot or create content or just need better bathroom lighting. you're going to hit all three of these with this particular product which I purchased last week and these are the full loom lights now these are like a strip light with a what do you call it a suction cup on the back so there's like two kind of like our sticky phones yes yes but it's a light and so I bought two of them because I'm about to move house and I'm not going to have my usual lighting set up for filming content in my bathroom which is very precise it's in like my cupboard and everything.
8:11So I needed something that was going to stick to the mirror and I'm not going to have a lot of storage, which is in the bathroom, which is going to be a little bit problematic, but we'll deal with that. Anyway, I bought these full loom lights and they have like a temperature setting. They have, you can like turn up the intensity of the light as well. And if you need something that you can take traveling, there's no cords. It's just rechargeable. You just stick them to the mirror and you've got perfect lighting. Watch your fucking back, James Charles. I was thinking I would sell that light on Amazon.
8:37I'd rather if you didn't refer to me as James Charles right now. Bye, sister. That's what Jo is saying to you right now. I'm like, absolutely not. Sorry, Jo. I'm going to go with the Alex Zell comparison. That's really true. I don't know. YouTube back. Rae, what's yours? Okay. Mine sounds random, but bear with me. I was traveling last week. I was staying in a hotel. I'm notorious for sleeping terribly when I'm in a hotel. Like I have to make a lot of little changes to my sleep routine. I have to have the shades down, but only so there's like a slither of light because I do like natural light when I wake up.
9:08And I find in hotels, you can almost, it can be too dark. And then I wake up feeling really discombobulated and like, where am I? Yeah. I also take ages to get to sleep. So in the hotel, I stayed at the Eve in Sydney and they had this Akari deep sleep tonic. It is so good. And it's like straight from the sachet, shove it in your mouth. I think you're actually supposed to put it in water, but I just sucked it out. Wait, has it? Oh, okay. I think Arnica swapped this in. She has. It's a bloody unreal. Yeah. Rhi had told me all about it. and so I was like so excited to have the wine down service at the eve to try this.
9:42It's unbelievable. So good. It tastes a little strange. Like I don't know. What was the flavour of it? You and I were going through the ingredients and it was almost like a – It has like a – It's like a lavender sort of taste to it but it's a bit licorice-y. Okay. I can't remember exactly. It won't come to me but when it does later in the shower randomly I'll be like, that's annoying. But I use them back to back each night so much so the third night they gave me two because they were like, clearly this girl loves this. So I got two and I'm stoked. I've also just ordered a pack as well for when I'm traveling overseas because I'm going in like three weeks.
10:13So I'm set. I'm obsessed with them. Okay. Yeah, great. Way to sell you into a product while you're staying there. Great strategy because you're trialing that sampling element with that and you're like, oh, okay, now I'm sold. 100 % agree on that. I think that is just like sampling 101. Also, I really like their hand wash and lotion. I have that in my bathroom. I have that in my bathroom as well. My mother-in-law bought it for us for Christmas. If you don't like coriander though, you will not like it because the coriander smell is like quite potent. Are people still on the I hate coriander thing?
10:40Yes, unfortunately, my own husband. I feel like people are really, really passionate about coriander. Yeah. Yes, I'm passionate for coriander. Me too. I don't mind it. All right, next we're going to be diving into our Fashion Week trend report, but that's right after a word from today's sponsor. Did you want my swap? Oh, sorry. Oh, my God. No, you're an EA one. Sorry. Cut that. I don't think cut that. I didn't keep that in. What's a swap, Mads? Off-campus playlist is so good. I'm gonna say it's better than the summer I term pretty. I think because they had Taylor, we thought it was great. The budget was not held back on this playlist.
11:18Can you give me a little teaser? Like who's headlining this playlist? Okay, so we have got everything from like Suki Waterhouse to like G Flip to Elton John to ACDC. Wow. Okay. So there are some like really good ACD bangers that like I listen to to get jazzed up jacked up so like when dancing with myself the bitch is back by elton john is like arguably the best song if you're having a shit morning to just put on and like switch the bitch honestly i've had it on repeat it's diverse it's great it's fun lady gaga's in there jenny's in there like i'm just it's a diverse mix and it scratches all the right parts so if maybe a gaping hole is left in your spirit because the series is over or you'll be watching it again chuck the playlist on i'm really gonna need to carve out some time to binge this series find your pocket of happiness and get your fondue out i certainly will and next we'll be diving into our fashion week trend report but that's right after a word from today's sponsor we are well and truly entering winter here in australia but the drop in temperature is not the only telling sign winter for us means our coats are on high rotation we're spending a lot more time curled up on the couch or hosting friends at home.
12:28And we're thinking about completely different food and drinks. Gone are the days of spritz and rosé in the sun. Suddenly we want red wine, darker spirits and anything else that goes with the countless slow cooker recipes we have saved. Thankfully, the Dan Murphy's team can guide you towards your winter drink. They know exactly what's new and what's trending for the new season. Whether you're sourcing drinks for your next dinner party, after a winter cocktail idea, or you just feel like a quick and easy premix. You can find all the inspiration you need on their website or app, where they've rounded up their top picks like the new Jamison dry lime with the bold taste of Jamison and a spicy ginger kick.
12:59When it comes to trying something new this winter, Dan Murphy's is the place to go. Remember to choose to drink wise and thank you so much to Dan Murphy's for making this episode of Stylish possible. So boots on the ground, as you said Mads at Fashion Week, Naima and Annika were our go-to correspondents. I mean Annika, shout out to her. I saw her during the week and she was doing everything and being everywhere. And also shout out to James. The perfect dynamic and the most like, they're just incredible as a couple. And they had baby Poppy. They're like the way that they were just working so that Annika could do it all was amazing.
13:33So I tip my hat to both of them. And Rae, you were there. I mean, you looked great as well. I think we should give you a little shout out. Look after look after look. It was the eyeliner. It's always the eyeliner. It's always the eyeliner. I didn't say it, but what did the whole table say in unison? eyeliner. Ree, you were there when Annika and Naima were lucky enough to interview Bianca Spender. I'd love to just like hear a little bit about that because we weren't lucky enough to be there. First and foremost, both of them did an amazing job at interviewing. We were a bit thrown off because we were actually rained out.
14:05So we were supposed to have the experience live on the lawn. So that was a little bit stressful because the weather in Sydney, classic every single time I go to Sydney, we got rained out. So we had to relocate so fine. The girl was like cool as a cucumber, took it in their stride, just engaged so well with Bianca and the dynamic was amazing. She is an amazing storyteller. She gave really thoughtful answers, really lent into the storytelling. She shared a lot of her inspiration and was really open and engaging with the crowd. So that was the brief summary of the chat with Bianca Spender. But what I do want to get into is Naima has some really good insights into the street style, because even I noticed this compared to previous years, is that everyone turned up to serve a look, not just influencers.
14:44I'm talking everyone. Like there was such an eclectic mix. I'm really keen to hear what Nymer has to say. It was really interesting seeing a few of Annika's predictions from the last episode really be translated into the street style. But I thought everyone had like a really personal approach to how they incorporated the trends into their outfits, which was so fun and interesting to see. What caught my eye? I loved the fun accessories. I saw a lot of sheiling. I saw a lot of fur. I saw a lot of fringing and we kind of saw that come across in like really fun jackets. So big trench coats with, you know, sheiling collars.
15:20We saw big sheiling bags and then you saw a lot of fringing across that jacket and bag category as well. Suede and leather materials. I saw a lot of fun tights. So red, blue, tartan check. I saw tights on everyone. It looked so good with like more of a monochrome outfit with a pop of colour. It just like instantly I felt like stopped me in my path. Okay, so Annika's a clairvoyant. Are we surprised? Because that's literally everything she said in the previous episode. So good to have Annika. How good having someone in the industry. It's crazy. It's like she's so on the pulse. I feel like I saw so much of this, lots of the bags in particular, which I know we've spoken about integrating colour and little pops during winter, I feel like I saw so much of that coming through in the street style pics that I saw from the comfort of my couch at home.
16:11I saw a lot of pop of colour, especially in shoes. I really tried to lean into that as well, taking my own advice for this winter period. But it was also the sequins for me, both on the runway and also in the street style. People are really embracing sequins. It adds a really nice femininity to it. I really like it. Yeah. I think it might have been Nima said something to me about six months ago, like, oh, you're such a sequins girl. And I was like, me? No. And then I was like, wait, I do love a sequin. I always find your sequins on the ground when we're out at events. I'm like, hey, you dropped one.
16:44Where is she? Yeah, literally. Follow the yellow brick road. There was also a bit of a pan style we saw everywhere. I saw a lot of capris. I know Annika predicted that too, but I saw a lot in that kind of like black lycra exercise style back with heels and cool leather bombers. I really love that silhouette that I saw everywhere. It was kind of that like nice little juxtaposition. Speaking of bombers, I saw a lot of leather bombers everywhere. But what was fun about this year is that we saw it in lots of colours, not just black. So I saw a lot of reds, deep greens, dark blues. I love that like injection of colour with something that is quite like trusty jacket shape that we've seen quite a lot already this year.
17:27The capris everywhere. I don't know if I can do a capri, but I love it on other people. I saw two creators the other day at the same event. They're both wearing the Glassons capri pants in a different color and they both looked phenomenal in them. But then I was like, how would that look on me? I don't know. I don't know that I can do it, but I like two people that I've seen it on and adore it is Jackie Alexander and Adele Petropolis. Yes, Adele. I literally saw her wearing the pants. Perfect. I mean, Hayley Bieber's been wearing them for like a solid year. I feel like this has like been in her wardrobe DNA and we're seeing it come through, but I like it when it's done with like an oversized bomber or something so that it doesn't feel like, I don't know, the contrast of shapes.
18:07Yeah. Tight and a bit loose. Do you think you could do a capri wreath? Unfortunately, I don't. It's not that I don't think I could do them. I just, I'm like more of a barrel leg pant kind of girl. Like if I was to do a crop sort of style, I would opt for that barrel leg or I'd go like a wide leg or honestly, I'm a low rise girly. I see myself getting more into the skinny jean trend than anything else, to be honest. If that was to come back. Wow. That is a wild turn. I mean, Annika did say while we're in Sydney that the skinny jean is back. She did. So yeah, I could see myself embracing that more than the capri.
18:37I want to just come back to Nima's point around people wearing tights. I was lucky enough to attend the Nagnata show and a few creators who were there and also people in the industry were styled. I wasn't styled by Nagnata. But I was really curious to see how they were going to nail those looks because Nagnata, if you don't know, it's an active wear brand, but they really specialize in creating all of their products with natural fibers and they use majority wool. So when I arrived, I was pleasantly surprised to see a lot of the girls really embracing their styles in a way that actually looked like you could wear it out.
19:09And the way that they were able to dress up these outfits and make their active wear look like it was like ready to wear was really inspiring. And I, hand on heart, would have assumed coming into that, I was like, oh, how are you going to do that? Like that just feels a little bit like it's forced but it wasn't all the girls out the front they looked amazing so this is creators or people this is creators who were attending so they were obviously styled and wearing the nagnata pieces but they were also wearing them with their own wardrobe so i think the intersection of being able to you know wear pieces from the collection but then also bring their own personal style into it it was really really cool yeah they do really cool stuff i love love nagnata so there is a melbourne personality i guess i'd call her a personality her name's Shirin Pulitano.
19:52And if there were like five wardrobes I could get into Melbourne, I would probably want to get into hers. She did like this really cool waxy, almost like mustard open trench coat that she had like quite undone with this incredible pointe shoe, which we know how I feel about a pointe after we had our square toe. And I absolutely loved that look. I was actually really into a lot of the Vogue team's outfits. I was really following along their social series, how they were capturing shows. I just thought they all looked really cool. Obviously, they would have been working a lot on site. So there was an element of practicality in a lot of their outfits as well, which I really respected, given that they're industry people.
20:30It was less about dressing up for the cameras and more about dressing up to show up and do their job. But they looked cool. Gladys looked unreal. Unreal. Can I just give an honourable mention to someone that didn't mean to attend Fashion Week, but did attend Fashion Week? My king. Okay, so for those that didn't see it, there was a man that walked onto, I don't know what beach was it? It was Commons. It was Tamarama, which is in the eastern suburbs of Sydney. Yeah. So the fashion label Commons chose to hold their fashion show on the beach at Tamarama. Tamarama beach. And this guy, it's literally in the middle of a fashion show.
21:08And he's like, you know what? I don't care that it's the middle of the runway. I'm going to also use these stairs. Do you know what? Fair game because it is a public space. Yes. So it was, I kind of understood where he was coming from. And then the best part was, I saw a video posted by Violet Grace on TikTok and she's filming him like stretching in the water and it's got the overlay of that song. I'm fucking crazy. And I was like losing it. It was so funny. I actually loved nothing as much as all the people who were there kind of just lent into taking footage of him. Maggie's out also had a video and was like my point of view.
21:39And I was like, I just love that. Like the TikTok phenomenon just kept building. Like what a king. I think everyone saw an opportunity and they were like, oh, this will be good on TikTok. And Common's got a lot of earned media out of that. So they'll be very, very happy. Although they weren't talking about the show, but coverage is coverage. I think at the time they would have been like, oh my God, what is going on? But then as they started to see it blow up, they would be like, actually, this is probably good. Yeah. Perfect moment to lean in. Speaking of shows, who did we love? Look, I have a very soft spot in my heart for Tony Namatachevsky.
22:09I think he's just done the most incredible job making really beautiful sculptural pieces over the years. He hasn't shown at Australian Fashion Week for years and I thought his show was spectacular. Another designer, Mariam Sadiq, she had the most insane black strapless dress and it was almost like, it was like if tinsel and fringing had a baby and she did this beautiful like neck piece that matched it as well. That dress was insane. I don't know where I'm wearing it, but I need it and I then will find the occasion to wear it. I believe in that. I was really pleased to see as well, like such a big turnout for Australian Fashion Week because it was looking like we weren't going to have a fashion week.
22:52Like was that 12 months ago now? Gosh, I think the last update we gave on that was earlier this year when it was announced that the Australian Fashion Council was technically like saving the day when it came to, you know, hosting and like putting the funding behind the actual event itself. And in this economy, it's lucky that that actually happened and that this event was still able to go ahead and we're able to celebrate the local designers that we do have in Australia, which are phenomenal. One thing I do want to talk about, and I did see this at a few shows. Again, I only attended Nagnata, but I did follow up with a lot of the press and coverage of all of them.
23:24I will say I was quite disappointed with the lack of body diversity across the runways. There is a long way to go. Despite incremental growth, and I will say that I would say the age diversity and also the ethnicity diversity at the shows that I, at Nagnata, was very good. And more broadly speaking, from what I saw in press releases and images that followed. But yeah, there's still definitely work to do. Okay, next we are discussing how celebrities use partnerships with designers to shape their image, but that's right after a word from today's sponsor. If you get overwhelmed at the thought of planning cocktails for your next dinner party, or even choosing a bottle of red wine for your weekend on the couch.
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23:58Our friends at Dan Murphy's are here to help. They know exactly what's new, what's delicious and what's flying off the shelves. Chat to a team member when you're next in store or even jump on their app before you go. They've rounded up their favourite beer, wine and spirits to make your decision a whole lot easier. Remember to choose to drink wise and thank you so much to Dan Murphy's for making this episode of Stylish possible. Look, if you are new to this podcast, you will not know. If you are a regular, you will be very well aware that we love nothing more than we love discussing partnerships on this podcast, whether it's celebrity and brand pairings, whether it's product placements in TV shows on movies, you name it, we're obsessed.
24:36And I chucked this in our Slack channel this week because we saw none other than my little princess, Sabrina Carpenter in that beautiful yellow sheer drop waist dress at the Dior 2027 cruise show by none other than Jonathan Anderson, who we now know is the creative director at Dior. Did you both see this before I dropped it in the Slack or was that new news for you? I did see it before you dropped it in the Slack because it actually featured on the runway and everyone was making a big deal about the fact that she was wearing something that was actually being shown, which is not something that brands usually do.
25:13So I thought that was an interesting strategic move, obviously to generate a bit of buzz about the collection as well. But also I really liked that they were styled very differently. Yeah. And this whole show was really a love letter to Hollywood and the power of dreams and illusion. And WWD put that so succinctly, like it was the perfect way to describe everything this show was. And if we take these two as a pairing, I think it's very safe to say that in the last sort of 12 weeks, Sabrina Carpenter is very much playing into this Hollywood, you know, whimsical world of dream and illusion. What is no secret to anyone following me on social media or anyone who listens to this podcast, I did go to Coachella, a big Sabrina Carpenter fan.
25:54The world that she created was very much in this vein. I mean, the whole set was called Sabrina Wood. It was old Hollywood references. It was dances and theatre and all of the things that are whimsical and like illusionary. Don't know if it's a word, we're going to go with it. We'll just go with that. But it reminded me of like a Broadway set. like to see that at an event like Coachella which usually you have artists on the opposite end you've got Justin Bieber who's very much depending on himself and his laptop it's rare that you have and YouTube and YouTube sorry YouTube YouTube came out great in that it's um yeah it's rare that you see people really invest so much in the set maybe the dancers and like the stage production itself which Beyonce has done but it felt like this year that was like what everyone was talking about.
26:43Completely. And look, Sabrina Carpenter is now a very high profile ambassador for Dior. And what you might not know is that all of the looks from Coachella Weekend One and Weekend Two were custom Dior looks. Each of the outfits in Weekend One and Two were the same, but different colours. So, you know, I think Weekend One, she wore the red dress. Weekend Two, it was a blue version of it. She did black Weekend One, she did white Weekend Two. So, you know, This is the start of like quite an interesting partnership and I don't think we've seen one to this scale in quite some time because she then was at the Met.
27:19I'm really invested in this clearly. That's what we want. She was then at the Met Gala in Dior by Jonathan Anderson wrapped in film, what did we call it? Film tape. I think that was the most literal example that we've seen of a nod to Hollywood. Yeah. Completely. And she works really closely with her stylist Jared Elner who also styled Emma Chamberlain for the Met Guller. So it's interesting, right, because Emma Chamberlain's look, I would say, was one of our favourites. I would say it was best by far. But very different world that he's creating for the two of them. And I do think Sabrina's leaning really heavily into Dior's world or Dior really leaning heavily into hers.
27:58There's a lot of storytelling that's matching up here for me between Dior and Sabrina and their separate brands and entities. It's symbiotic. I feel like they've come together as a team. Yeah, I don't know what that is. It's just them coming together. I'm just like putting my fingers together. I'm now doing it. It's quite good. It's a brand's ultimate dream where it feels so authentic and so genuine. To your point, Jo, you are absolutely bang on. The storytelling feels really obvious but also like really strong. Yeah. Can I ask you, is there like an artist, and when I say artist, I mean movie star, model, celebrity, singer, you name it, that when you think of a brand, you think of the person or you think of the person, you think of the brand.
28:42Okay, I'm going to go back in the archives and maybe this is because Sabrina Carpenter did perform with her at Coachella, but Madonna, I felt like back in the day, she was the best in class example when she partnered with Versace. So they actually had a long running partnership from 1995 all the way through to 2015. That is seriously, seriously longstanding. She also partnered with, who was it? Jean-Paul Gaultier. Do you remember that? but again it also feels like very symbiotic in a way where the brand and the person like come together and it makes the most sense more recently I can't really think of anyone mine is Harry Styles and Gucci oh my god yes that is such a good example I was literally racking my brain being like who is the best in class example of this lately think about Harry Styles pre-2018 so he started working with Gucci in around 2018 and that was really what gave him his fashion credibility.
29:35Like think about his evolution from One Direction days and how much they helped to evolve his image. And that was obviously like mutually beneficial because he's in the zeitgeist. He's very popular. He gives them this in with a certain audience. And I feel like that was just so beneficial for both the celebrity and the brand. It's the eccentricness of it as well. Like I think about Harry when he was performing, You know, it was the big oversized glasses with the diamantes. It's the feather boa. Like that made sense. Yes. Yeah. I'm going to do two. One is a throwback and it's Elton John, ironically with Gucci as well.
30:11I think about him in those sunglasses and like he is just, I mean, also the bitches back, play it again, off campus, we're back. Here we are. Like it is uncanny to me, that relationship. The other one is Dua Lipa and Versace. See, I would say Dua Lipa and Jacques Mousse more than Versace. Okay, I challenge you that that's a like dead tie. If I put five iconic Dua Lipa looks in my head, three of them are Versace. Okay, that's so fair. That's so fair. And she did do the runway with them as well. I think I maybe have a bit of recency bias with this. And also I just love Jacques Mousse. So maybe I'm also projecting that to the front.
30:51But that's a good point, Mads. Yeah. Do you know who I think from a creative standpoint always did this really well was Alessandro Michel who was at Gucci and like famously got them to that dizzying high that they've been chasing ever since. And I think we're sort of seeing him try and do it again at the moment because he's at Valentino now and he has been doing it with Somba. So Somba is now one of the faces of Valentino, wore them to the Met Gala, has been wearing a lot of their pieces in front of their campaign, which I'm a little bit sad by because I really thought Saint Laurent should have just came and got him for like their kind of leather and like, I don't know, they do lots of leather and bombers and oversized.
31:30And I think it like really suits his like rockstar aesthetic. But I really like what Dior are doing because I do think Dior have synonymously been a little bit more for the established elevated woman. And I think by doing it with Sabrina, who is in her early mid twenties, is kind of like the equivalent of getting the Harry Styles. It's trying to maybe from her team, it's helping her grow up a little bit. For their team, it's helping them grow down a little bit. She's also a lot edgier, I think, than a lot of other partners that they've had previously in various categories that they work across.
32:02But like, obviously her music is a little bit more like sexy and it's not really their vibe or historically has been their vibe. So I think it's helping to give them a little bit of an edge as well. Yeah. It's interesting as well, because this does feel premeditated, even though we're seeing a lot of this right now off the back of Coachella. I actually want to read a quote that goes back all the way to when Anderson actually did his first runway. So Elle actually reported Anderson's debut collection has ushered in a period of creative reimagining, marrying Dior's deep heritage with modern witty accessories and cinematic Hollywood inspired runway collections.
32:37So this feels so prevalent right now, but he's clearly set his collection and this new era of Dior out with the intention of it honouring this old Hollywood. I want to know when he was like, Sabrina, you're my gal. Like you're the person who's going to be embodying this and transcending us to that next iteration. Do you think it came first or do you think he had Sabrina in mind all along? I think he had her in mind all along. I see all these memes that's like, this is what happens when you give the theatre kid budget. Love her or loathe her, the level and scale of her productions are kind of unmatched right now.
33:10Like it really is creating a world. And I think Jonathan Anderson is so known for creating a world. You look at Luayve and everything he built and transformed them into in terms of sensorial and playing with fruits and vegetables and like building out these things so much so that like people take a photo of like, you know, a perfect tomato in like a trash can and they're like, it's giving Luayve. Like he's built this entire universe that I think he's trying to do with Dior and has more scope to do it now because the house has more heritage and he's bigger by nature. I think he saw Sabrina and was like, you're also creating worlds.
33:48Yeah, this is really random. I want to know what you guys think about this because immediately when you're saying that Mads, my mind was thinking about Alice in Wonderland. I feel like he sees her as his Alice and can create worlds with her. She's just got such an incredible buzz and energy about her right now. It seems like to me that her as a person and how she's moving through her career is that she's not afraid to push and not afraid to do more. It's like the craziest, the better. Yeah. And I quite like that because it's funny. It feels like her aesthetic is evolving, but it's not changing the way that maybe other female pop stars have felt they've had to.
34:27Yeah. It is interesting though. I did make this comparison at Crotella and I'm keen to get your thoughts. Katy Perry, she reminds me a lot of Katy Perry's era of like California girls where it was like big production in theatre and I do wonder how this will continue to evolve and not fall into perhaps the way Katy Perry fell into it. Feeling a bit kitsch or a bit like yeah that's an interesting point Mads. I haven't even thought about that longevity of this and like how does this evolve from here where do we go? Do you know what I would do if I was a big hot shot celebrity and pop star? I've seen you in a character.
35:08I could never be a pop star because I lose my voice so easily. It's a really sad quality. I think about it all the time. I'm not kidding. But anyway, I digress. I think it's the kind of thing where you go really big and then you almost like pull away entirely and go back to your roots and you bring out the acoustic guitar and like your voice will do the work. Like I think there's that in it and that's where I think her and Katy Perry will differ is that and no offense to Katy Perry but I think in terms of like their voice being super strong I think Sabrina is known for having like a really really good voice kind of like Ariana Grande where it's like you strip it all back same with Billie Eilish it's like strip all the production back and everything the voice will really come through I feel like that's a direction I could potentially see her going down where it's like hey I've done all this and now I'm going to strip it back entirely yeah it'll be like a Grammy's performance of her just in a great dress with a spotlight kind of vibe.
36:00Who do you guys think benefits more from this? Do you think it's the brand or do you think it's the person? The celebrity, I should say. I think it depends on the individual case, because a fashion house can really give a celebrity a lot of credibility, but vice versa, a celebrity can give a brand a lot of relevance. So I don't know. I think it depends. I'm really torn on this one. It's a really good question. And an answer just does not come to my mine in this instance because I don't know that Sabrina Carpenter's core demo are gravitating to Dior. I think they may be watching and I think there's adjacencies they're doing.
36:34Like Jake Shane being there is a real choice. I don't think an internet personality like him would have been at a house like Dior's front row at their show 10 years ago. And I think we're seeing it with Chanel having more fun, they're having more fun. I don't know. I think this is Jonathan Anderson and just trying to shake Dior's little box and hope that like a bit of fun falls out. Yeah. I think the diversification of faces at a house is smart because you are appealing to different demographics and Dior hasn't gone and isolated, you know, a huge portion of their audience by associating with Sabrina Carpenter and Jake Shane to a smaller capacity in that influencer space.
37:10I think it's strategic and I think it's smart because that audience will grow with you, as you said, Mads. In this instance, I think both Sabrina and Dior benefit mutually in this scenario. There are other examples where I'm like, oh, the brand definitely is piggybacking probably in a less luxury capacity, but more so zeitgeisty. Skims always comes to mind where they're very locked into the zeitgeist and very much leading with who is cool and who is trendy and who is relevant right now. And I think they've done a really good job at identifying that early on and then subsequently being able to benefit from that.
37:45However, it doesn't have the same amount of longevity and I feel like you have to keep cycling through that. Otherwise you're not able to maintain that relevancy. Whereas more of the luxury houses seem to be going like that long-term play where it's like we don't want a celebrity alignment feeling like a flash in the pan. We want it to feel like it's long-standing. Yeah and I think we see that a lot. We've got Miley that's had a long-standing relationship with Saint Laurent, Anne Hathaway, her long-standing relationship with Valentino Garavani, the founder of Valentino. Like we have seen these more long-standing ones but I'm just excited to see fashion houses changing the playbook a little bit to speak my truth I wouldn't be shocked if we saw Sabrina Carpenter in a Misty Orr campaign that feels right that feels theatrical that feels that's what I want to see I love old school fragrance ads I feel like there's sorry I got really excited off campus here she comes I really want to see that Mads yeah I think we're seeing more of it like you know Margot Robbie and Jacob Elordi in the Chanel fragrance ad.
38:42Like we're returning to those sort of ads. I love them. They're like a touch of nostalgia, but they still kind of work in the current media landscape. I think the celebrity muse is back. 2016 is back, allegedly. So guess we're there. Guys, that's all for this week's episode of Stylish. Thanks so much for joining us. Guys, thanks for bringing the lulls and bringing the energy. We really came off strong with Mads and her off-campus wrecked. It was honestly, it was palpable. I think if you're listening to this, you're probably already watching the show. Thank you guys. I'm excited. Mads, we'll be back when, we'll be back Friday recording.
39:13We will be back Friday. For our fortnightly Friday episode. Don't forget guys, you can email style-ish at shamelessmedia.com.au or sign into our DMs over at stylishpod. Also, don't forget to leave us a review. I know we dropped that into the episode last week, but we would still like you to continue to support us by reviews. That's how we grow. That's how we continue to be in your ears every week. Yeah, and it also inspired me to go on Google. And I actually left three Google reviews for my favourite place to get coffee, my local dry cleaner and a restaurant that I went to recently and loved because I was like no it is really nice when you leave a review on something you love fun fact about me I'm a big Google reviewer big I'm mostly 99 % positive always that's a character arc I reckon oh yeah I love it do you know I did think when you were saying the Popmart thing that I don't know if you've shared on this podcast what your unexpected character arc is I love anime yeah oh that is unexpected actually is it?
40:05yeah okay alright anyway let's wrap this up guys Thank you to our team, Lucy Hunt and Kate Emma Burke. We will be back in your ears on Friday, as I said myself. We will be back in your ears on Friday, and next week you'll be joined by the wonderful Naima, Joe and Mads. See you guys. Bye.
40:32This podcast was recorded on Wurundjeri land. Always was, always will be Aboriginal land.
From the publisher
Today, we have a trend report directly from our time at Australian Fashion Week, and then we’ll be diving into how celebrities use partnerships with designers to shape their image, just like Sabrina Carpenter and Dior are doing right now. But first, we’re swapping in our favourite things from the week.
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Your hosts today were Rhiannon Joyce (@rhiannonjoyce), Maddison Sullivan-Thorpe (@maddisonsullivanthorpe), and Joanna Fleming (@joannafleming)
And here’s a link to the reccos we made throughout:
Rhi’s swap: Ikkari Deep Sleep Tonic
Mads’ swap: Off Campus Official Playlist
Jo’s swap: Full Lume portable lights
Other sources mentioned throughout: ‘Dior Cruise 2027: Old Hollywood Fantasy’ by WWD
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