Your guide to shopping winter trends

0:06This episode of Stylish is brought to you by Maya. Layers, textures and statement coats. Winter has arrived in store and online at Maya.

0:20This is Stylish, the podcast for all things fashion, lifestyle, brand and beauty. I'm joined by my lovely co-host Rhiannon Joyce and Joanna Fleming. Oh, she got it right this week. I know. Fantastic.

0:33Anika:Third time's a charm. Oh, not quite because my name is Madison Sullivan Thorpe and I also co-host this podcast. You know what? There's always next week. Your voice is so distinctive. We know who you are. Thanks, Rhiannon. But if you are a first-time listener, welcome. Welcome. What has been going on this week? Well, there's lots in the algorithm this week. I tell you what, if I see one more person scrubbing their face with a toothbrush, I'm going to scream. Oh, my Lord. What is this? My barrier hurts thinking about it. Oh, me too. I just wish people would stop spreading this misinformation. I'm like, what in the 2000s Clarisonic brush is going on here?

1:05Clarisonic brush, what a throwback. The chokehold they had on me. I remember working in store at Mecca at the time and they started stocking Clarisonic and me thinking all the Christmases had come at once that I could redeem my 40 % off to buy something to scrub my face. And they weren't too. I don't know what it is. It's like it was a self-oscillating brush head, like a circular brush head, and it was to be used while you cleansed in the shower. Looking back, it could look like something else. It could look like something else. I'm not getting there.

1:37Anika:I just think the way that Jo was explaining that, I was like, ooh. Oh, the way I positioned it? Yeah. Anyway, not recommended because not great for your barrier. Let's not even – let's not do that. Also in the skincare algorithm, I saw that Victoria Beckham spoke about her daughter Harper launching a skincare brand. Did you see this? I did. It was a hard one to miss. Yeah, I've got feelings about this one. Go on. Harper's 14. Mads, I feel like Harper Beckham is a bit of our Roman Empire. We've had a few chats. Wait, can I break the fourth wall here? Break it, right? We did. Maddie and I did our first Fortnightly Friday episode.

2:16it was like a pilot episode. We actually spoke about Brand Beckham and Harper was like a key discussion point in that episode. And you and I were going back and forth on what are they doing with Harper? Like clearly she's the next iteration of Brand Beckham. You know, they've made a real conscious effort to not have her so in the limelight. Like she's definitely there. She attends Victoria Beckham's shows. She's obviously present in some like award ceremonies. Like she presented Victoria Beckham with an award not that long ago. I can't remember what it was, but it was a super cute moment. But she hasn't really done anything.

2:47And we were kind of going back and forth saying that we really think that she's either going to launch a campaign. I think it was Marc Jacobs at the time. Yeah, I think we were like if we had to pick a brand that she would front, we were like Marc Jacobs Daisy would make sense being a friend of VB's. That would be really cute actually. Yeah, really cute. Good call, guys. We thought that was pretty good. We thought that was great. But she didn't do that. She actually just decided to go out on her own and launch her own skincare brand. And Victoria Beckham actually dropped this on the Aspire podcast last week.

3:13So it's made headlines. it's literally everywhere. 14-year-old Harper is launching an acne skincare brand. I will say up top, I've never seen a photo of Harper with acne. And that's not to say that she doesn't have acne, but I feel like if this is your narrative and this is a story that a lot of children, and I'm saying children because she's 14, are experiencing, it feels like I would have seen more of this up top as opposed to just coming out. And also we're coming from her mum. It feels really interesting. We also look at the comparison of Alex Earl's range that has just launched where her whole narrative basically for the last like three years, I would say, has been her battle with acne.

3:49Exactly. And that's maybe a bit of recency bias as well. Yeah. Like I'm seeing a lot of that and being like, okay, that's why I expected. It just wasn't the move I thought they were going to make. Honestly, I was really quite surprised by this because totally to your point, Rae, I'm with you. And even taking the recency bias into effect, I'm like, you know, Alex Earl is still a grown woman to make this decision. Like, is this going to be her push into the limelight and the spotlight? Because I think about all of the criticism that comes with starting a beauty brand and what Alex Earle herself has faced.

4:20I think for me, I'm like, oh, my God, is like a 14 or when she launches 15-year-old ready for what the conversation and controversy and potential backlash may be on her? Because I don't think we are a forgiving audience when it comes to, and I say we as a general population, are a forgiving audience to anything to do with a celebrity brand. Apparently they've been working on it for two to three years. So they're really playing the longevity piece, saying that this is something she's been working on in the background. Harper came to her mum when she was experiencing, you know, the stress that comes with acne as a teenager.

4:52Having been someone who had severe acne growing up, I can completely understand the anxiety that comes with that. Obviously, Harper, being in the position that she is incredibly privileged, I'm sure she has access to the best skin technicians, you know, the best products and everything. So yeah, it did surprise me. And I agree with you, Mads. I feel like there's going to be a layer of criticism that follows this. One, because she's a celebrity. Two, she is 14. And three, if they make this her first moment, I'm just so curious to see how this plays out. Well, we'll no doubt be covering it on this podcast when it does launch.

5:24Absolutely. Having a bit of a deeper look into it. Now, Rie, you are flying to Sydney. I am. Well, we're recording on Monday, so tomorrow. But when people are listening to this yesterday. You got there. Australian Fashion Week. Tell us what's going on up there with Stylish. I'm so excited. For the first time, Shameless Media, Stylish in particular, have partnered with Australian Fashion Week. And we actually have a formal spot on the roster this week where the wonderful Naima and Annika actually leading a panel alongside Bianca Spender. So they're going to be unpacking all the trends that they're seeing.

5:54They're going to be doing a bit of a Q &A with Bianca to really understand what the inspiration was behind her collection, which I also believe is showing Tuesday. So I'm so excited for Nima and Anika to be on this panel because I don't think you could have two better people placed to be talking about trends and personal style. So I'm excited to be seeing them. I'll be cheering from the sideline going, woo, good girls. But yeah, we'll be able to give a bit of a deep dive and a bit of a snapshot of what they cover after. I've got a few assets coming out so we can make sure that we share as much as we can.

6:23But I'm just excited to be in Sydney as well.

6:25Anika:Although the weather's not looking too fab. Well, we're from Melbourne, so I think that you will be okay. Well, well, it is quite a nice day today, though. I'm so excited as well because I feel like this is Annika's like eighth or ninth fashion week. So I feel like she's a seasoned veteran. So you've definitely got, you know, boots on the ground. I'm so excited to hear like her trend report both offline and hopefully on. We'll be getting some of that as well. But I feel like she's Wonder Woman right now. She's like literally up there already with little baby Poppy and just first flight. Poppy's going to have more stamps in that passport by like year two than I do.

6:58And we've got some commentary from Annika in this week's episode as well, which we will get into very shortly. What's on this week's episode, guys, before we get into the swap? Big bumper episode today, guys. Big, big bumper covering all things winter styling. AW is what we're going to say. We're also asking a few industry experts, friends of the pod, who are going to weigh in and share their expertise. We've obviously got our wonderful Annika, who is technically on break at the moment, but we did ask her a little favour, plus a few more who we know and love. We're also going to be talking about the CSB and Alex Earl collab.

7:31This has just hit the feeds Monday morning, so we're recording Monday night, so we're getting to it quite quickly. And I'm excited to get into that one because it's just really exciting to see Australian brands absolutely kill it on the global stage and having Alex Earl involved and partnering with Real Active right now, that's pretty major. All right, who wants to go first with the swap? Go, Jojo. Oh, me again? Yeah. Okay. This is going to be TMI, I'll warn you. But I'm not going to apologize for that because I think this is going to be very helpful to our audience. So I woke up the other morning and I had accidentally leaked through my pajamas.

8:05If you know, you know. We've all been there. And I was like, damn it, these are my favorite pajamas. They are these beautiful, like, soft. I think the fabric is Tencel. Is that what they call it? I don't know. It's like that really soft, like almost bamboo-y kind of texture. Like breathable. Yeah. Oh, they're so comfortable. They're so soft. The brand is Homebody and I love these pajamas. And I was like, damn it, they're going to have stains on them now. Like I really struggled to get blood stains out of clothing. And I'm like, okay, well, these are just done for. They're always going to have some kind of discoloration.

8:35And then I whipped out the Coe stain remover. And I've used this a few times and had quite a lot of success with it. I actually used it on a red wine stain on one of Adrian's shirts the other week. And I was not expecting it to come out. And I was pissed off at him about spilling the wine on the shirt. It was a really nice Cezanne shirt. but I managed to get the red wine stain out. Anyway, tried it on my pajama pants, washed them. Not a single remnant remaining. That's a dream. Like you could not even tell that anything was there. I'm like, okay, this shit is legit. I think it's made, they say it's like a foaming enzyme cleaner or spot cleaner and it's designed to be used on clothes.

9:12So highly recommend. I just thought I'd drop a cleaning hack in there. It's been a while. For the girlies that need it. Thrilled to have it. There you go. that's mine. Mads? Is it mine? I sorry mum if you're listening to this I did have to buy a Mother's Day gift last minute. Now my gift to mum was the activity but you know guilt just got the better of me Sunday morning and I thought no I can't physically go without a gift. So I went to Oriton which I haven't been into for a while. I have shopped their stuff previously though and I bought her the most beautiful pale blue cashmere knit. It wasn't cheap it was definitely like a really nice gestured gift I wanted to give mum, but the fabrication was absolutely beautiful in all of their knitwear.

9:56And I was like, I think we've been sleeping on Oriton a little bit. Anyway, mum was a massive fan.

10:00Anika:So I just feel like we've been sleeping. I really wanted to get myself one, but I thought probably not cute at 31 to be matching with your mum in a jumper. Oh, that's cute. I would allow it. What is yours? I have a really wholesome swap as well. On Friday night, I spent the night with my mum. It was quite spontaneous. She sent me a text message and was like, I've got a spare ticket to this Symphony Orchestra. It's like a candlelit Symphony Orchestra. Yeah, I've been before. Have you been? Yeah. Oh my god, I was obsessed with it. It was so cute. So I saw Fleetwood Mac Symphony Orchestra with my mum.

10:28Went for an hour 6 till 7pm. We went to dinner after. It was such a beautiful night. I've actually been twice. Yeah, I went to an Adele one and then I think I might have also done the Fleetwood Mac one. Oh, amazing. Yeah, they do all different covers but it's candlelight concerts if you want to Google it and then they have a full roster of all different ones that you can go to. The one I went to was at Collingwood Town Hall. It was so cute, guys. I loved it. Except I really wanted to have a little bop, bop, bop and a little sing along, but it wasn't quite the environment. I've actually always wanted to ask you this and can't believe in the duration of our friendship.

10:59I haven't. Are you named after the Fleetwood Mac song, Rihanna? Yes, I am. And when I got there, they started their first song of the set was Rihanna. And I went, ah! It's me! And everyone looked at me like a freak.

11:12Anika:I was like, this is my song. And your mum's like, this is her song. Literally, it was so cute. I absolutely adored it. So I highly recommend. They're all over Australia and all around the world, I'm pretty sure. So yeah, it's huge. They're reach. I get served paid ads for them all the time. Maybe this is my son to go. Someone said that to me today. Who was it? Oh, I was in a store picking up a dress and they were like, I've been served an ad for that. And I'm like, well, you should go. Yeah. All right. Next, we're going to be discussing Crop Shop Boutique and Real Actives collab, but that's right after a word from today's sponsor.

11:47There's something about winter style that feels a little more intentional. In summer you can throw on a dress and sandals and call it a day but winter is when the style obsessed come alive. We get more experimental with layering, we play with textures and if all else fails our denim, knitwear and statement coats are there to make us look cool with very minimal effort. This is exactly what I love about Meyer's new winter drop. It's centered around real winter wardrobe building. Not just trend pieces you'll wear once, but elevated staples you'll wear time and time again. The campaign is fronted by Bajura and Olive Taranto, who both have such different personal styles, but show just how versatile winter dressing can be.

12:24It's less about following rules and more about finding what works for you. And when it comes time to shop, Maya is your one and only destination. All of your winter basics, layering elements and statement pieces can be found under one roof. From some of the best Aussie and international brands like Mossman, Topshop, only Enverro Motor. This winter, build a wardrobe that you genuinely love and feel excited for the season ahead. Shop new arrivals in-store and online at Maya and a huge thank you to Maya for making this episode of Stylish possible.

12:55I'm excited to talk about this one. Crop Shop Boutique. Now, if you don't know what Crop Shop Boutique is, I'm willing to bet you haven't been to the Gold Coast in the last three years. But Crop Shop Boutique is an Australian founded activewear brand. It was founded in 2019 by Rachel Dillon. And to say this brand is going off is the understatement of the century. They're everywhere. It was reported by Rag Trader that last year, their sales were up 113 % year on year. Let me just say in the current economic climate and e-commerce world, most businesses would be like snapping a 1.3 % rise. Like these numbers are astronomical.

13:33I've seen them on like every celebrity as of late. Pedestrian also ran a piece a few weeks ago. They had Dua Lipa, Hailey Bieber, Kylie Jenner, all rocking the Pilates fits. It feels like they're everywhere. We also probably should say as well, Crop Shop Boutique also, aka CSB. Yeah, good point. People might know them as CSB, not Crop Shop Boutique, but that was their original name. I don't know if they're now officially CSB. I think they are. That's their logo. We can just refer to them throughout the episode from here on out as CSB because I love an acronym. So let's grab on that. Yeah, I love an acronym too.

14:06So look, they had an incredible pop-up over the weekend in Miami and they did it in collaboration with Alex Earle's Real Actives. Now, I would say in terms of social celebrity currency right now, Alex Earle is arguably one of the hottest celebrities and her conversion cannot be denied based on every piece of material you will read in the fact that brands have knowingly thrown equity at her rather than giving her a paid fee probably says it all. But they did a really chic Pilates studio takeover in Miami and had all of the active wear matched in Alex Earle's Real Actives colorway. It was so cute.

14:42It was like so fresh, so clean. It was so cute and so fresh. And I actually hadn't seen this until I saw Rach Wilde's TikTok on it. So for those of you who don't know, Rach Wilde is the founder of Australian skincare brand TBH. And she was like, this is probably the best collaboration we've seen from an Aussie brand in some time. And then, you know, that kind of thing that happens in the algorithm when you watch something the whole time and then suddenly that's all you get. All I could see after it was that. And Alex Earle herself actually attended and then uploaded a photo in that. And I would love to know what the conversion was there.

15:18But what were your thoughts when you saw Did you guys see it? Well, I assumed like this has to have been planned long before Real Actives actually came out. Yeah, definitely. So they actually had a partnership together. They did a collaboration in the Hamptons about a year ago, which Rach touched on in the video. But I actually follow Bronte, who's one of the employees for CSB. She is a Gold Coast girlie. She's really great to watch, but behind the scenes of like the business. And she builds a lot of her content around her family, but also her work life. And over a year ago, she was the one who did this.

15:49I think it kind of went semi-viral, a video where it was like 24 hours until I meet Alexelle and then it was like every hour showing until she actually was at the pop-up with Alexelle. It was really cutie. But that says to me this relationship has been going on for a while and Rach also touched on how important it is that these partnerships look like they're being built over time. Yeah. Just from like to feel really very authentic and meaningful. Yeah. But yeah, I feel like it was definitely in the works probably since then. I believe that was the first time they'd actually worked together. But there were no deliverables attached to it in that partnership at the time.

16:27So they've come a long way. And it was like highly under wraps, real actives. So they must have had quite a close relationship to be sharing that kind of like info to be able to do a partnership like that. Did you see the setup? It looked absolutely gorgeous. Have you seen it? It looked so elevated. I felt like this event match where they're trying to go and the trajectory of where they want to be. I also love that Rachel was highlighting another Australian founder and really lifting her up and also she spoke a lot in the video about how big of a deal this actually is for an Australian brand and left with this really encouraging feel-good honestly video to watch on a Monday morning if I'm being honest saying that this could be you like don't ever give up like you you can do this even if you are a small Australian brand like this is what you can strive to achieve and I just I just loved it.

17:12How do you feel when you see Aussie brands doing things like this? So much pride like I get really patriotic when I see stuff like this because it's so hard to be Australian founders given how isolated we are, the economic climate and how difficult it is to build a brand in the US. We've spoken time and time again on this podcast about how many established brands have gone over and not succeeded. So when they do, it feels good. Agree. Really love the message that she left on that TikTok. All right. Now we need to jump into our winter, autumn winter? Autumn, winter. I say AW. AW. AW. Styling and trends, I guess.

17:49We've got some input from Annika and other friends of the show as well to jump into. But we're really relying on these very knowledgeable people in the industry to gather their expertise for this winter styling episode. So let's start with seasonal trends that we're seeing come through. And obviously we're leaning on none other than our very own Annika, because if she was sitting in your seat, Rhiannon Joyce, she would be dishing out this information. She's very generously done some voice notes for us. Now, the trends that we're seeing coming through are trickling down from these big fashion houses like Chanel, YSL.

18:24We see these trends on the runway. They trickle down to the high street and that's what we end up wearing, the people in this room. The everyday people. It just reminded me of the Devil Wears Prouders scene. I was like so humbled. So she described a lot of what she's seeing at the moment as joyful dressing. So a lot of texture coming through, faux fur, classic prints, stripes, paisley, animal print, you name it. The pattern is patterning this year. Speaking of pattern, by the way, I've got Popsy, Adrienne's 91-year-old grandma, a little leopard print faux fur. I saw this on Instagram. So cute.

19:01Yeah, she was loving herself sick and she cannot wait to wear it. So she's on trend. She's always been on trend. Yeah. So I'm glad to report this back to her. She doesn't have a mobile phone, so she can't really listen to this, but I'll report back. So something in particular that Arnica called out, which I thought was interesting, was Velvet, which we're going to play for you now. We are seeing some really beautiful takes on like Velvet, which is always, I think, quite autumnal. Also a lot more cord and suede. And you know, I love fringing. So we're always going to see fringing in a lot of our dressing as well.

19:32Now, in terms of silhouettes, sharp tailoring is obviously forever when it comes to autumn winter dressing. I'm talking straight and skinnier legs coming through in our trouser pants, paired back with a little bit more volume up top. I've also seen a lot of collarless blazers coming through.

19:49Anika:Sitting here in my little collarless blazer, feeling like I've got the AJS tick of approval. I felt my little grin widened as she said that. I was like, oh, goody. And we know I'm obsessed with colour analysis, so I am very keen to hear what Annika's colour predictions are for this season. Rhi, can you hit that for me? I think the palette is just inherently a lot darker so we're seeing a lot of burgundy plums wines purple accents coming through paired back with pops of red and we're also seeing quite a bit of blue so cobalt for something a little bit more sharper and electric and then cornflower which is just really beautiful and a little bit more femme as always we've got olive and carquis which are personal faves of mine and chartreuse accents now I think chartreuse is a color that has been so underrated.