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Taste Radio Episode Summary: Does Anyone Do Instagram & TikTok Better Than These Brands?
Podcast Overview Title: Taste Radio Description: A premier podcast focused on the food and beverage industry, featuring interviews and discussions on trends, innovations, and industry news.
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Episode Details Episode Title: Does Anyone Do Instagram & TikTok Better Than These Brands? Air Date: [Insert Air Date] Description: The hosts discuss effective social media strategies for food and beverage brands, particularly on platforms like Instagram and TikTok. They highlight brands that excel in creating authentic and engaging content, helping them stand out in a crowded digital landscape.
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Key Themes and Discussions
- The Challenge of Capturing Attention
- Volume of Content: The sheer amount of media posted daily makes it hard for brands to engage users.
- Authenticity and Humor: Successful brands use genuine, entertaining content to connect with their audience.
- Notable Brands and Their Strategies
- Fly By Jing: Engages users through interactive content, asking them how they use their products creatively.
- Deux: Unique posts that vary with different themes and humor to engage their audience effectively.
- Example: Promotions tied to humorous cultural references to connect with consumers.
- Omsom: Well-known for showcasing their brand story and authenticity through relatable content.
- Gay Water: Uses humor and authenticity, catering to a specific community with engaging, culturally relevant content.
- Social Media Platforms and Trends
- Wendy’s: Recognized for its witty and humorous take on social media interactions, showcasing effective branding and engagement.
- TikTok and Instagram: Brands like Emmy Eats leverage these platforms with unique approaches, such as street interviews tied to their products, making their branding memorable.
- Innovation in Content Creation
- Engagement Metrics: The importance of saving and sharing content as metrics for success.
- Creative Campaigns: Campaigns that ask followers to engage (e.g., calling retailers or sharing personal stories) can lead to increased visibility and sales.
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Key Takeaways
- Authenticity Matters: Brands that stay true to their identity and audience through authentic storytelling tend to resonate more with consumers.
- Differentiation is Key: In a saturated market, unique content and humor can help brands stand out.
- Engagement Strategies: Asking questions that encourage interaction can boost engagement and foster community.
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Conclusion The episode emphasizes the importance of innovative, funny, and authentic content in capturing attention on social media platforms. It highlights various brands excelling in these areas and provides insights into effective strategies for building a strong connection with audiences.
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Contact and Further Information
- Feedback Email: ask@tasteradio.com
- Follow on Instagram: [@BevNetTasteRadio](https://www.instagram.com/BevNetTasteRadio)
- For Sponsorship Opportunities: Contact via the email provided above.
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*This summary captures the essence of discussions and key points made in the episode, providing insights into effective branding strategies in the food and beverage industry.*
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Transcript
Automatic transcript. May contain errors.0:10Hello and thanks for tuning in to taste radio the number one podcast for the food and beverage industry I'm Ray Latif, the editor and producer of Taste Radio And I'm with my co-host for this episode John Craven, Jackie Brugliera, and Mike Schneider Jackie, how's it going? It's good, it's cold over here, it's weird Cold in San Diego? Yeah, I know, you're gonna think I'm weak But it's like a weird, like, raw cold 60 degrees You know, when you're in the desert It's just, like, extra cold for some reason Yeah, it just goes right to your bones You soften up pretty fast when you get out there, too. I know.
0:47I know. There's no snow, though. I got to drive to go find snow. What are you talking about? San Diego's in the desert, bro. Yeah. Yeah, it is. It's like the desert by the ocean. The desert by the ocean. Isn't there a song like that? That's Cake by the Ocean. Oh, yeah. Cake by the Ocean. Oh, okay. All right. That goes to show you what I know about pop culture and music. We're just eroding any drop of credibility we had on pop culture. I don't know. No, that's just me. I'm not. You take pride in it, though. I don't go deep enough into pop culture these days. You take pride in it. I could talk about pop culture.
1:22Well, I could talk about pop culture all day, like from the 70s, 80s, and 90s. I just feel like the aughts and 10s and 20s just aren't really interesting. I think what you mean is no longer pop culture. Yeah, I guess that's true. That is not pop culture anymore. History is vintage. Yeah, vintage culture. No, I asked Jackie because, yeah, I saw you looked a little bundled up. you got the hoodie on the nike hoodie no more tiger woods hoodie that was kind of surprising to find that out by the tiger woods split with nike i don't know why he did that it's kind of strange is he relevant anymore yeah i guess that's a good question too is he pop culture anymore not really or he doesn't know but in any case like jack nicholas now there's a golfer yeah i still got my greg norman sweatshirt or maybe like golf isn't relevant anymore maybe it's this new what What is it?
2:09Garbage ball that you were talking about? Wrestle ball. Wrestle ball. Wrestle ball. Wrestle ball. Is it new? Is Wrestle ball new? I don't know. You guys were chatting about this before we hopped on the mics, and Jackie said that this is going to be her new sport. What is it? Wrestle ball. Wrestle ball. They called it Russian basketball, but wrestle ball. I feel like I love niche sports, and this could be my next thing. I've played basketball in the past. I like roughing people up. I could just spear tackle people, throw the ball at the net. This video that I found is basically like it starts off a sort of innocuous looking video of guys playing basketball, but they're playing on like a mat.
2:47And out of nowhere, this dude who looks like he's kind of like at a UFC or WWE just comes and like tackles and starts beating up one of the players. And then more melee. But it is like wrestling techniques that they're using, too. There's like a double leg takedown happens from, you know. Did anyone actually score a basket? No. They were all just chucking it at the hoop. No, and then Jackie was saying like during timeouts, they've got to send two guys to the middle to like wrestle. It's like their worst players from the bench. They send them out, you know, to battle it out for entertainment purposes.
3:22Yeah, like you'll be watching the ball and someone will take a shot and then like right next to that, a guy's like single leg, like fireman's carrying somebody and you're just like, what the hell's going on here? You don't even know where to look. Well, this all happened because Ray wanted us to look at CPG brands on TikTok. And I don't know. My TikTok feed is just like right now ski crash videos and apparently WrestleBall. Well, it was Instagram and TikTok, not just TikTok. And I put this in the Slack yesterday. We had a good meeting yesterday about content that we're going to be talking about on the podcast.
3:56Oh, because I wasn't there. Thanks, Ray. And I said, I wanted to talk about brands whose social channels we admire and explain why we find their content compelling, exciting, or etc. And so Jackie understood the assignment and she's got notes and she's been working on this for the last 24 hours. John's got ski crash videos and WrestleBall. Mike has some ideas too. I was in a sales meeting, but I have some ideas. Just saying. What is more important? A sales meeting or the banter episode for Taste Radio? I don't know. I just wanted to listen to it. Can we talk about who's doing branding really well on X?
4:30Let's just call it X. Oh, gosh. No. Are people still, like, you know, using X? Every time I'm on that platform, I regret it, honestly. Every ad I see is basically for some scammy, like, crypto thing. Yeah, it's all crypto. They're targeting the right people, though. That's it, clearly. I mean, you're a crypto guy. You are on X, right? And that I just block all the accounts. A lot of them are, like, I think almost, I mean, just people trolling Elon Musk because they're like advertising fake like x coin drops that have elon musk's face on it on the ad and this stupid platform like isn't smart enough to reject i mean we're like og twitter that just tells you something but so it's hard for us to just leave because we've gotten a lot of value out of twitter over the years but it's it's now it's just a dumpster fire i just i can't take any more of the the toxic conversations that's just there are still some good cpg conversations happening on twitter don't i mean you but but there's like these little niches that and around these little niches there's all kinds of just crap going on horrible things and have you seen these conversations like transition to threads yet i feel like people are still testing into that platform i mean the the people who were positive about football have left to go to threads and so there's there are some conversations springing up there but there's still like a huge toxic football twitter happening just as a reminder threads is the facebook slash instagram meta version of twitter that they launched a few months ago and clearly it really hasn't caught fire they include these little thread conversations in your instagram feed you used to be able to click on them and actually see the message or see the thread or whatever you want to call it and now if you click on it you actually have to sign up for threads and i just have not done that yet so i i just i just feel like so many of these people 10 years 10 years in 10 years i just feel like i got this new threads i just feel like so many of these people are on this social channel on threads or x or twitter whatever you want to call it to show how clever they are and how smart they think they are that's there's a lot of that on linkedin too i mean i don't know for me i think it still is an easy place to get a lot of news i mean there's a couple of cpg people still on there i think uh a couple isn't a lot though i don't know i mean and there's uh uh andrea from snack shop posts all her stuff on there so i like to check out what she's posting but um yeah it's good it's a little weird on there but anyway i'm gonna stick to tiktok and alternative uh sports and crash videos or whatever yeah i spend most of my social media time on instagram probably a little bit too much but i do like seeing when brands actually differentiate themselves via their content and not just put up the same memes that everyone else puts up like okay the golden globe memes please for the love of god stop like kylie and timothy charlemagne yeah oh my god stop that one that means the memes are like why it's like if you're a brand that's so on the ball that you're posting that like five minutes after it it happens but like there'll be the brand that post that on like wednesday like it just shouldn't do that i've already seen it three times today and and the other thing is like if everyone is doing it it's not differentiated like just because you put different captions on the same meme it it's not entertaining content i and it's not for us it's not for anyone like does viviana like it our Gen Z intern?
8:15Yeah, I mean, I think they're trying to do it more so to try and go viral and capitalize on like a viral trend rather than creating something new that's just going to pop into someone's feed. I don't know. I think Gen Zers like some of this stuff, but when, like you said, it's overplayed, then they can see through that. A piece of content that I like on TikTok and I think is well differentiated and well done. I mean, the authentic things are just like product usage and if you can do it in a creative way. So for instance, I don't know, Fly by Jing, we talk about Fly by Jing a lot because they do a lot of things right.
8:50They're doing Will It Chili Crisp right now. So they're just going into, you know, into odd spots and asking people, what do you put Chili Crisp on? So one of them is like a 10 year old kid in, I think, Washington, DC called Bao. He puts Chili Crisp on his soggy cereal. So they try it. they don't love it but they like it on regular cereal so that that's that i thought that was pretty interesting content there because it's something nobody else is doing and and i think the internet agreed because it's got a you know got a few likes and then they also did it with mochi i asked them to do with waffles next okay i mean i i like that content where you are getting engagement like there's a lot of brands that say you know what would you use this for what would use that for and the question of whether or not it was effective the post that is is in terms of engagement shareability of the post comments etc and saves you know of saving posts on instagram i i forgot who i was talking to i think it was the um the founder of spritz society who is himself uh uh an instagram wizard um or instagram guru and he had talked about how saving posts on Instagram really determines how effective the post is.
10:01Is this how you save a post? Yes, saving and sharing. Yeah, I'm clapping my hands together while doing it. I want to talk about a brand whose founder I sat down with about a month ago, and that's Doe, D-E-U-X. Sabina Ladha is the founder and CEO of the company, and they do an amazing job on social media. Their Instagram following is at about 90, is at 91.1 thousand followers. Doe has done an amazing job engaging their consumers with content that is never the same post. So, for example, you might see a brand post, here's this recipe, or here's 25 % off, or here's this collab we did. And they all end up looking like the same thing.
10:46Doe, every single post looks different. If you scroll down their feed, there's nothing that resembles a post that you've seen in the past. moreover when they do have a sale something like a 25 off the post they have is we're it's not just hey we have a big sale they'll have a three slide post and the first slide says we're giving 25 off to everyone who texted their hometown hookup last night the second slide says we're giving 25 off to everyone who saw their high school bullies at the bar last night and then the one who's we're giving 25 % off to everyone who is online shopping from their childhood bedroom right now this was six weeks ago during thanksgiving and so they're did it work well they got 617 618 sorry i wanted to know if you got the discount i didn't i did not buy that's none of those things applied to you none of those things applied to me i uh jackie come on i haven't i haven't texted my hometown hookup and i was a childhood bully somewhat sometimes that was your uh yeah it's smart because there's like humor, but they also know their audience.
11:53So like who's going home for Thanksgiving, it's probably, you know, millennials or whoever that's traveling back home. But I don't know. It seems like they're smart with who they're talking to and the people creating the contents, probably their audience too. Yeah. One other post I want to point out, and we talked about this, or I talked about this with Sabina in our interview is one from about six months to 35 weeks ago where they were trying to get into whole foods nationally and to do so they had to sell out in the regions they were in and so this is a multi-slide post and basically just let off by saying urgent clear this clear out the shelves in whole foods and they talked it's a bit very up front we need to we're trying to get national we need to clear out our shelves in socal arizona in hawaii and they said well number one if you're living if you live in those regions go ahead and buy our products and they were at a discount at the time and two call whole foods they said please please please call whole foods 1-844-wfm-talk t-a-l-k and they said we swear this works i talked with sabina i was like did it actually work she smiled and she said stay tuned because we'll have some announcements to make later this year so the post got 3 500 likes it got a ton of comments and i think it was effective and i don't know if i'm spilling the beans here but it seems like dough is going to be national whole foods not too long from now but this is again effective an effective use of social media to drive engagement to achieve a purpose and to be fun with it at the same time the different people who are building the amsam brand are characters on the Instagram now.
13:36And so they're, they're trying to promote, you know, personal brands along with the brand because the people are part of the brand. And, you know, when you build a brand, it's your product, it's your people and it's your audience. And so I think that's a really good way to build brand and tell, tell a story that goes beyond, you know, just somebody holding a, flashing it with their Instagram hands, you know, holding your product. Yeah. Jackie, you want, you mentioned Amsom when we chatted yesterday as well. Yeah. No, Amsom does a great job of like Mike was saying, telling their story, like the founder story and also like their content managers are hilarious and they're just like seems like they're just running around the office doing crazy things um it's making food obviously yeah making food doing recipes really being authentic about their experience and why they founded the company and sharing you know stories about their family so there's just like an authenticity to it that people can connect to and then some beautiful like product photography and videography too i'm actually looking at one of their posts also from thanksgiving the caption is if we hear any of these things at the thanksgiving table we're throwing hands and this shows a video of them saying aren't you lactose intolerant when are you getting married aren't you gonna become a lawyer or a doctor do you really need to go back for seconds yeah another thing that they've been doing is posting roundups of what they post in their like company slack so it's tiktoks that they're like throwing into like our random channel and it's kind of fun to see the behind the scenes of just what they find funny personally so they've been doing that a lot more too the one about how you go into the house with your shoes still on yeah they're like tiptoeing as a ballerina and like all the different ways I've seen it on Amsam.
15:22I've seen it on the Doe account as well, Instagram accounts, where they got into a particular retailer and then they sit in the shopping cart of the retailer. I see that too much, actually, I think on social media. Please don't do that. You know what would be better? If the founder actually get hit by the shopping cart, like a Target shopping cart, instead of being inside, they're like, ah, Target. They actually get run over by the shopping cart. That's like Instagram versus reality. Exactly. Alabi just did that recently. And I was thinking like it's, you know, co-founder Nicole Elliott is in the shopping cart.
15:52And I was like, Michelle has her running around so much. That's probably the only chance she got to sit in weeks, you know, so she's just enjoying her time sitting in the shopping cart. Maybe that had something to do with it. Yeah. Jackie also mentioned a brand that we featured as part of our Brewbound Pitch Slam. This brand got a ton of attention at the show. The brand is? Gaywater. Gaywater, yeah. Gaywater does a great job on both Instagram and TikTok. of being super authentic. Like you go to their website and social media. What is gay water? Gay water is a hard seltzer, but the branding is hilarious and they really just dive into gay culture.
16:29So, you know, you go to their Tik TOK and they're talking about, you know, acronyms and things that the gay community know about. They're just no filter. The founder also is, has a great presence on social media and he does a lot of like the Tik TOKs and they're really funny so they're really they know their audience they're being unapologetic and authentic and I just love watching their content because it's hilarious and it's like did they just say that like is that okay like yeah I mean it's like yeah they can that's the thing you got to push the envelope otherwise everything seems like it's the exact same thing a lot of the content just appears to be the same content you saw three seconds ago or an hour ago or whenever let the last time you were on TikTok or Instagram was.
17:17And I think it is used interchangeably. I think some people call it a hard seltzer. I think they describe it as a vodka soda. But actually, it was funny when he was on stage, the founder was on stage during the Brewbound Pitch Slam at Brewbound Live hosted by Ray Latif. Winter 2023. He had said that, I didn't realize this, gay water is basically used for vodka soda. Like when people in the gay community talk about vodka sodas, they call it gay water yeah and it was funny because i was watching one of the tiktoks and some of the comments it's like these sassy gay men being like oh my god only 90 calories i'm gonna be so skinny for the summer like it's amazing it's just i love it yeah all right i want to switch gears to a very big and well-known brand let's have a cpg brand than just a restaurant brand that is it's wendy's wendy's does some pretty amazing content on instagram where's the beef ray obviously now we're talking about like pop culture from 1960s 80s bro come on 80s okay obviously wendy's has a big budget obviously they probably have a huge social media team but what they don't do is the boring content that you might expect we were talking about threads in twitter earlier and they have this post right here it says from wendy's i gliss this is this was on uh twitter and they said we really hope our twitter account doesn't sue our threads account and Wendy said bad news and then the Threads account said I'm suing our Threads account and it was just they're just like going back and forth between their own accounts it's pretty funny it's probably the same person your knowledge of the Wendy's Instagram is both impressive and frightening by the way can I how'd you find that?
18:58I'm just looking at it right now do you actually follow them? he's just like man I want to deal on some Wendy's it goes to the Wendy's Instagram there's no deals there I just I I think I ordered a five dollar biggie box once and I'm like this what even is that what is it? You guys right it's not lighting as the Wendy's social media admin. No, this is after a couple frosties and a family bucket of chili. This is after a night out with Ken Sadowski and I needed some junk food sustenance. You went to Wendy's and I ended up at Wendy's and I was like no capital girl nearby. We came from the capital.
19:36From top quality meat to sub quality meat. So a big epoch, because everyone's interested now, is you get like a junior bacon cheeseburger, you get fries, you get like some chicken nuggets, and you get a soda for five bucks. Oh my goodness. Is that after like a 24-inch porterhouse? It wasn't pleasant. No, it wasn't after a steak. It was after a couple of drinks. But here's the last one I'll say about Wendy. So they post this here. Honey butter chicken biscuit is one of those things where all the words are delicious. Yes, that's true. Honey butter chicken biscuit. I would like that. I'm going to like that right now.
20:11I have something that's maybe a little bit cooler than Wendy's. I hope so. Not to throw shade, but. Oh, come on. No shade on Wendy's. Emmy Eats also does a great job on TikTok. Emmy Eats is a better for you ramen brand. Emmy Eats is the name of the social media account. Emmy's the brand, right? Yeah. Emmy's the brand. They have Emmy Eats. And then they also have Ramen on the Street. So that's their other TikTok accounts. They have multiple TikTok accounts. And it's genius because when you watch their Ramen on the Street, a lot of these TikToks have gone viral. And the interviewer is actually wearing a package of their Ramen and going around like Central Park interviewing people.
20:54And Interviews on the Street has been something that's been trending on social media, but they're doing it in a different way. The whole thing about Emmy is that they talk about being a Ramen that makes you feel good. And they're going around asking these like deep questions for random people in Central Park being like, what's something that you wish you told your parents or what's something that's like a deep thought about life. And these things are going viral, which is so cool to see. And in every video is their branding and their packaging because it's on the interviewer. It's just really smart.
21:24I love this. It's good stuff. Ramen on the street. I'm on it. Good stuff. I'm glad we had this conversation. And I want to be clear to folks that not everything is going to work. Not everything is going to resonate with your audience. But hopefully these were some ideas and anecdotes that can sort of stir the pot for you and your team. Please won't you be my neighbor? You sounded like Mr. Rogers. I watched Mr. Rogers a lot when I was growing up. Great show. If nothing else, I'm pretty sure someone's going to stop on their way home for a$5. What was it called? Biggie box. Biggie box Yeah If only It's gonna be Ray You know what I would actually go back And get a biggie box 100 % of the time I'd probably do it Probably three or four times a week If Incorporated into the biggie box Was Cognizant Cognizant Cognizant needs to be In the chicken nugget It needs to be in the burger It needs to be in the fries It needs to be in the coke Why not the water Ray If you're gonna get a biggie box Why would you get water You'd definitely need a coke So do Okay fair enough Fountain coke fountain soda that's like hand in hand with junk food not to call Wendy's junk food valuable lessons here I want to thank our presenting sponsor for this episode Cognizant Cognizant is a clinically tested nootropic ingredient it delivers a patented form of citicoline to supply your brain and those of your consumers with the energy it needs to stay sharp learn more at Cognizant.com that's C-O-G-N-I-Z-I-N dot com and if it's not clear we didn't have any before the show yeah I mean we had What's the opposite of Cognizant?
22:58You guys had some Whistlepig. We did. That's kind of the opposite of Cognizant. Yeah. John and Mike were sipping on some Whistlepig. Now, Whistlepig is a farm distillery that makes some award-winning spirits, in particular rye whiskey. But the bottle I'm holding in my hand... Wait, because why was Mike drinking Whistlepig? Because the bottle I'm holding in my hand is a non-alcoholic cocktail that the folks at Whistlepig made specifically for Dry January. This is their dank and dry old-fashioned cocktail. It is made with Whistlepig piggyback, 100 % rye, non-whiskey, barrel-aged maple syrup, and old-fashioned cannabis terpenes.
23:38It contains 0 % THC and less than 0.5 % alcohol by volume. It comes in a frosted 750-milliliter bottle, not too dissimilar from Whistlepig bottles that actually have booze in them. they actually sent this to me with some wood chips that you're supposed to smoke this cocktail with but I think because we're in the studio we should probably not do that right now I did bring some fire just in case I'm going to have one more sip of this I already tried it John Craven give us your thoughts as a cocktail and spirits expert here okay you want more clearly you like it hey Mikey he likes it 70s reference I just need a second to look here I never heard that one before, by the way, right?
24:24That's a life cereal commercial. I mean, this tastes pretty good. The amount of cannabis aroma is kind of overwhelming. Yeah, it's definitely got the cannabis flavor and aroma to it. I think my biggest issue with these still is just that, you know, there's like that lack of burn and sort of maybe depth to these. Yeah. The flavor's there. It tastes like whiskey. Well, I don't know if it tastes like whiskey. There's definitely like a remnant at least or an essence of Whistlepig there. I mean, this isn't the first time we've seen a company lean into terpenes to try to get to cocktail flavor. We've seen that, you know, we've seen some brands come and go who have tried to do that.
25:09And with some interesting ideas that I think tasted better than this. But these guys have, I guess, the marketing might. And also, this is an experiment for them too. They don't have to worry about whether this succeeds or not. Well, this is the second year that they're doing this, I think, right? So I guess it must have worked a little bit. On some level, sure. I would love to see them do this with Whistlepig Rye, like actual Whistlepig Rye. Want to just pour some in? Yeah, I could do that, actually, and see how it is. 50-50 mix? Yeah, do they usually produce mixed cocktails, packaged mixed cocktails with their alcohol?
25:47No, no. So this is completely new. They did an RTD line. They may have done. I don't recall. They did a canned RTD line, I'm pretty sure. Okay. Well, I haven't seen it in a while, so maybe they killed that off. But maybe I'll squeeze some of this blazing honey in there to get some more spice involved. I'd rather just get a nice fresh bottle of Boss Hog from Whistlepake. Okay. Yeah. If they're listening. They may be listening, but they might be pissed off at us at this point. No, I'm holding - Pissed off at you. Do not associate the Comets of Grey with me, please. We're fans. I'm holding in my hand a bottle of this Blazin' Honey.
26:22It sounds, or is it spelled exactly like I said it, from a company called Ol' Stiles. Oh, Ol' Stiles. Ol' O-L-S-T-I-L-E-S. They've got a line of honey and also a line of honey rubs. Nice. This is their chili and garlic variety, which looks amazing. Hot honey. Hot honey will always be relevant. I feel like... Sure, it's good. Sweet heat rules. When Mike's came out, Mike's Hot Honey came out, I feel like people were like, oh my gosh, this is amazing. I can always use this. It never really was a, oops, it was never really like a fatty, trendy kind of thing. It's just, it's here to stay. I love it.
26:55I had sauce, sauce, which is like marinara sauce for my pasta last night. And it was a hot arrabbiata. So it's like the hot honey infused with the marinara. And it was actually really good. That stuff is so good. Yeah. How do you spell it? S-A-U-S? S-A-U-Z. S-A-U-Z. They have also. We have a bunch of them here. They have a white sauce as well. That stuff is really good. Yeah, it's quality. This stuff basically tastes like a chili crisp meets a hot honey. Really? It's pretty interesting. Highly recommend you try this. Old styles. I got a spoon over here. I got a spoon. All right. Well, while Mike is pouring this out into his spoon, Jackie, anything you want to highlight over there in the office we know we call the West Coast branch?
27:40We got a line of crunch baked snack mixes called Marimix, M-A-R-I-M-I-X. we've definitely seen some more like savory snack mixes in like come in the mix coming into the office this one's sweet chili sesame and then this one's cinnamon churro so there's there's some sweet there's some savory got all the crunch definitely better for you than say a checks mix which is good to see and some interesting flavors that you might not get in a traditional you know trail mix that stuff's tasty i reached out to they're not super active on the gram yet i made a reel of some of their stuff and also tried to reach reach them there but we'd definitely love to talk to that brand a bit and see what the story is behind it because it it's got some intrigue yeah like this one has like ginger gochujang it has some quinoa for like added benefits it's just trying to hit a lot of different notes as far as function and health as well definitely feels like we're seeing people look at that old traditional Chex Mix space and improve upon it seems like people are seeing that white space and perhaps this will be the the year of the better for you Chex Mix oh man it's hot it's good don't don't don't belch on the podcast I'm I'm not going to belch.
29:03Don't worry. Okay. Wait, heat makes you belch? Sometimes. Not me. Or Hiccup. It's all that Wendy's way, Ray. Oh, God, I didn't mean to say it. Trolling right. Speaking of heat, in my hand I hold, and the thing I've been doing my influencer hands with, I'll show here, is the latest from Hot Pot Queen, which is extra spicy prickly pepper chili crisp. Now, if you know Hot Pot Queen, you know that their chili crisp is already extra spicy. I mean, it hits. So I'm going to try this. You're just going to eat raw sauce? Yeah, I'm going to go for it. You want some too? I think I'm good for now. Is it super spicy?
29:42Don't belch. It is an ever-incrementing burn, and it is really nice. Well done, Your Highness. This is phenomenal. These are Mike's dying words here. Wow, it's super spicy. So it's a nice burn, not like you're dying. It's a great burn. It's still burning, though. I mean, I had the smallest taste of it. It's awesome. Did you just do a clean jerk where it's like, oh, the burn. The burn feels so good. Get the burn. I got some gains. Oh, God. Gains. Whatever happened to gains? No one says gains anymore. No one says it. Speak for yourself, bro. We just get the gains. That's what happens at Wendy's, right?
30:19All the gains. No gains there. Come on. I'm never going to live this down. That brings us to the end of this episode of Taste Radio. Thank you so much for listening. Taste Radio is a production of BevNet.com Incorporated. Our audio engineer for Taste Radio is Joe Cratchy. Our technical director is Joshua Pratt. And our video editor is Ryan Galang. Our social marketing manager is Amanda Smirlinski. And our designer is Amanda Huang. Just a reminder, if you like what you hear on Taste Radio, please share the podcast with friends and colleagues. And of course, we would love it if you could review us on the Apple Podcasts app or your listening platform of choice.
30:58Check us out on Instagram. Our handle is BevNetTasteRadio. As always, for questions, comments, ideas for future podcasts, please send us an email to ask at tasteradio.com. On behalf of the entire Taste Radio team, thank you for listening, and we'll talk to you next time.
From the publisher
It's often said that compelling social media content is one of the most cost-effective forms of marketing for consumer brands. But the volume of videos and images posted daily on popular social platforms like Instagram and TikTok makes it challenging to capture users' attention. In this episode, the hosts highlighted brands who create consistently authentic and entertaining content as a way to break through the clutter and develop a sustainable connection with their audiences.
Show notes:
0:35: Wrestleball, X Ain't The Spot, Ray Loves Wendy's, Dank & Dry, The Year of Better-For-You Chex Mix? – Within the first five minutes of the episode, John shared his strange social media habits, Jacqui said that she? likes "roughing people up" and Ray explained why he thinks Twitter (err X) is toxic. The hosts heaped praise on several brands whose social media strategies they admire, and pointed out specific posts as examples of how to generate humor and enthusiasm in authentic ways. They also sampled a Whistlepig's non-alcoholic, cannabis terpene-infused bottled cocktail, a spicy honey and an even spicier hot pot condiment, and discussed the variety of new Chex Mix-style products coming to market.
Brands in this episode: Fly By Jing, Deux, Omsom, Elavi, Gay Water, immi, WhistlePig, Ol' Stiles, Mike's Hot Honey, Sauz, Marimix, Hot Pot Queen, Chex




