From Apples To Ayrloom, How A Cannabis Boom Is Changing CPG

27:19Chubby's. Yep. For sure. so good yeah there's a bunch of them out there but i don't know if it's a nostalgia thing or it's just you know there's better for you ingredients that you can surround the pb and j i'm just happy to see it have you tried these yet i have not they are like a pb and j cookie and you know you get the you know bobo's feels like a soup because it is it feels super indulgent as a bar just add jelly to that add jam i mean it's so good they're really tasty yeah it's a perfect like midday snack there she goes there she goes we just showed we missed the chug but you went out of the bottle yeah i drank out of the bottle wouldn't recommend amazing what does it taste like like oh um like weed.

28:12Tastes like weed and a little bit of like rubbing alcohol. Oh, geez. The green color is from weed, apparently. Well, actually it has yellow number five and blue number one. Oh, boy. Blue number one might give you some congestion later on. It does whenever I consume blue number one, which is not very often. Well, thanks for doing that, Jackie. As we're talking about how delicious these Bobo's PPJ bars are, I know. Jackie's going to need one of those if she drinks enough of that lifted. Yeah. I need to drink something else. Is that another cannabis-based product that you have that you just cracked open?

28:50Yeah, I do have another cannabis-based product. Oh, okay. I like how excited she is. So this one is called Better Than Booze, and it's a line of mocktails and also cannabis-based, I guess, mocktails. Would you call a cocktail with THC that doesn't have alcohol a mocktail or a cocktail? I think I would. Yeah, no, I think it's a tail. It's a different kind of tail. I think it's a different kind of cocktail. Yeah. Okay. So like a canna tail or something like that. Yeah. Canna tail. Canna tail. TM Jackie. TM Taste Radio. And this one is their mint mojito with lime. And this one has, again, two milligrams of THC.

29:31So I think that's like the sweet spot as far as people are, you know, dosing for like one-to-one as far as alcohol. So yeah, this is a two milligram one. I think you could still work if you drank that one. She's worried now. That was a very careful, cautious sip. It wasn't a chug straight out of a bottle. I just had a lifted sip. Yeah, this is good. This is like a minty. Is it better? It delivers on the mint. Yes, it's better. And I also have one of their mocktails too. So this is their rosemary grapefruit Paloma. And this has no adult effect properties. It's just a mocktail.

30:12All right, it's time and timely to get to our featured interview for this episode. As I mentioned at the top of the show, Eddie Brennan is the CEO and fifth generation owner of Beacon Skiff, an apple orchard and cider producer that has made a significant investment in the cultivation of cannabis and the development of cannabis beverages. Beacon Skiff operates a 20 ,000-square-foot manufacturing facility which produces bottles of its Heirloom brand, one that the company describes as the first THC-infused drink brand in New York. Heirloom is sold at adult-use cannabis dispensaries throughout the state.

30:50In this interview, Eddie spoke about taking the reins of his family's business, diversifying into cannabis, how Beacon Skiff's customers reacted to the move, and what he views as the trajectory for cannabis beverages. He also discussed the company's education strategy, inducing trial via a new one milligram THC variety, and the challenges of marketing cannabis on social media.

31:16Hey folks, it's Ray with Taste Radio. Right now, I'm honored to be sitting down with Eddie Brennan, who is the president of Beacon Skiff. Eddie, great to see you. Yeah, thanks for having me. Awesome to join you today. Absolutely. We had a great phone call a couple weeks back and really excited to share this conversation with our audience. I mentioned you're the president of Beacon Skiff. So I was looking through your LinkedIn profile and before you joined the company, it looks like you spent some time in the retail sector. Was there something that was holding you back from joining the company or was it just you wanted to get a little bit more worldly experience?

31:51Yeah, well, I come from a family with deep roots in the retail industry. So, you know, my grandfather ran Sears department stores back in the 90s when Sears was in its heyday. And my dad worked for Macy's apartment stores. And so, yeah, a lot of deep retail roots. Actually, my grandfather, Marshall Skiff, had five daughters. And my dad sort of married into the Skiff family. He was one of the only son-in-laws that didn't actually go into the business. So it's interesting. You know, we pursued our retail roots and tried to bring some of that back to the family business eventually. The family business is pretty remarkable.

32:28100 years old, still family run. John, you have a remarkable number of apple trees on the property. How many do you have? So that's our DNA. So over 400 ,000 apple trees spans across 1 ,000 acres. So really, first and foremost, we are an apple orchard. We're a fully functioning orchard here in Lafayette, New York. That's how the company was started was an apple farm. So we have about 25 different commercial varieties we grow here. And just wrapping up the growing season as I sit here today at Beacon Skiff. So right at the tail end of the season. I'm curious as to the harvest of 400 ,000 apple trees.

33:05First of all, how do you do it and how long does it take? So unlike the beverage industry where we have all this automated equipment, the apple businesses, everything's hand-picked. So we hand-trim, we hand-harvest. So literally everything has to be picked by hand. So we bring in about 50 guys join us from Jamaica. They actually live here on the property and they've come up for many years and they help us bring in the harvest. We just had a harvest party actually last week. So we celebrate the end of the season. And yeah, it's definitely a labor of love and a very challenging business, which is why we've really evolved to be a beverage company over the last 10, 15 years.

33:43The best known beverage that you sell is your hard cider. Tell us, when did the company get into that business and why cider? I mean, obviously, it makes sense to get into cider because you're an Apple company. But why did you feel like hard cider was the right category to get into? Yeah, well, so 10 years ago, we started to delve into the cider industry. And New York actually came out with the farm brewery, cidery farm distillery licenses about 10 years ago. And it was just at the right time. Our family business was really struggling. We had relied on being really a one-dimensional business, an apple orchard with a retail pick-your-own campus.

34:21And 90 % of our revenue occurred in two months. We found ourselves falling on hard times. Early 2000s, we lost about 90 % of our apple crop. And we realized that we really needed to either do something different or the family business wouldn't survive. And these licenses coincided with the gluten-free movement really taking off in the United States. And we felt like we really had that authentic story to tell the customers, that family-owned business, harvesting all our own fruit, fresh pressed cider, and then creating innovative flavors. but made a lot of mistakes along the way. But really, yeah, that authenticity, kind of believing in our products and having a story to really tell our customers.

35:05And it's a great brand. The brand is called 1911 Established. You have a lot of really interesting flavors, including a cider donut hard cider variety, which seems like it's pretty popular. Yeah, well, we like to pride ourselves. We were the actual inventor of the cider donut hard cider. Now, if you go to grocery stores, there's lots of different brands out there doing different cider donut ciders. You know, if you come to our main campus here in Lafayette, we see over half a million people visit us throughout the course of the year. Obviously, the fall season being the busiest. And we're most known for our cider donuts.

35:37So people travel from all over upstate New York to visit us. And so we actually found a way to make the liquid version of cider donuts. And really, it caught on as a trend in the hard cider industry. You know, this year, we actually came out with a candy corn hard cider. So as we film this today, almost Halloween. So that's a fun one. And we get emailed a lot like, do you actually put candy corns in this cider, which we don't. But always finding ways to, similar to the craft beer industry, create fun, unique flavors to get our customers interested. Yeah. 1911 established also markets spirits in wine.

36:16but the beverage category that you're getting into that is most interesting to me and I think to a large part of our audience is cannabis, cannabis beverages and I was pretty surprised because I didn't know too too much about the size and scale of what you were building. Talk about what you've put together as it relates to the cannabis category? If we step back, you know, three or four years in New York State, launched the cannabis, you know, really the hemp pilot program in New York State. And that allowed farmers to go out and grow hemp, you know, not marijuana, but actually hemp for CBD. And that's really what we got into with the goal to build a vertically integrated CBD beverage company.

37:10So we actually launched the first organic CBD beverage in the United States under our Beacon Skiff research brand. And that was, you know, really following the model that we'd had for Beacon Skiff in 1911, you know, planting our own plants in the ground, taking it all the way from the growing season to harvest and controlling the processing of the plant, just ensuring that we had consistency across the board. And that was a great training ground to get into cannabis. And two years ago, New York State came out and said, if you had participated in this program successfully for three out of the fourth, four growing seasons, you could qualify for a recreational license.

37:48And for us, we had already had invested in the infrastructure and it was a matter of going from CBD to THC. So starting this January, we switched up and started to make THC products. Specifically, we're focused on THC beverages. So really see that as a category that's going to continue to grow over the next several years as people look for that Cali sober lifestyle or trying to, you know, slow down on the alcohol intake and maybe, maybe drink something that's not going to produce, you know, that killer hangover the next day. So we, we created the brand Heirloom and Heirloom makes all kinds of, of THC products, vapes, gummies, but really focused on the low dose THC beverages.

38:32And heirloom is spelled A-Y-R-L-O-O-M. Why is it spelled that way? We want it to harken back to our roots. So heirloom apple trees are traditionally the hardest apple trees to grow. They're passed down from generation to generation. We grow lots of them here at Beacon Skiff. But they're the hardest apple trees. Really, really, really tough. You know, one season you'll have a bumper crop, the next year no apples, but they always make the best hard cider. You know, they're not great for grocery stores, but make a delicious hard cider. And we really just wanted to create that connection to Beacon Skiff.

39:08You know, one of the challenges with Beacon Skiff is cannabis is federally illegal, so had to create a separate entity. And while it was tempting to call the brand Beacon Skiff, we really wanted to create something different, similar to what we did with 1911 in the hard cider space. So Heirloom was born and, you know, we've taken a lot of the innovation, a lot of the flavor development we've worked with over the years in hard cider and brought that into beverages. One of the key selling features of the heirloom product is that it is fast acting. So a lot of people in high school or college had that bad experience where you ate a brownie and didn't know what was in it.

39:44And 30, 45 minutes later, it hits you and you realize you've taken too much or you're in over your head. The beauty of our beverages, they're safe, they're tested. So you're going to get five or 10 milligrams and you're going to know exactly how much you're drinking. And it also mimics the effects of alcohol. So a quick onset. So I wonder, you know, what were the optics like? What was it like? What was the reaction like when people heard that the company was going to get into cannabis? Because there still is, you know, no matter who you talk to, a little bit of hesitancy among, I would think, the older generation who are probably bringing their kids and grandkids to your orchard.

40:27Yeah. Well, Ray, you bring up a great, a great point. And it's one that we deal with every day here. So whether it's emails from our older customers accusing me of becoming a drug dealer or, you know, just parents not understanding, you know, why, why we would, we would make this pivot. And what's always interesting is I've never received one email in the last 10 years about the alcohol we produce, the bourbon we make, the vodka that we produce, but you know weekly we get we get emails about cannabis so it was definitely a decision we had to make uh going in eyes wide open we had to have real conviction believing in what we were doing and and know that that stigma uh while it exists today uh hopefully over time will break down and one of the beauties of of the beverage format is it is it can travel to way more occasions so you know if you're at a at a family gathering you know take yourself to thanksgiving dinner you're not going to light up a joint at the family table, but a cannabis beverage might be a more acceptable vehicle to consume cannabis.

41:29So that is our hope and what we're working towards. The challenge is the dispensary format is not the best format to sell beverage, as we all know, and it's still a small part of the category, one to 2 % in most markets. Although in New York state in the 23 dispensaries we have today, it's more in the 5 % range, which is some data we just got, which is exciting. That is impressive. You know, it's interesting. I was reading an article in which you had noted that the THC beverage market currently represents around 1 % of the dispensary business. You feel like it could easily hit about 5 % in the next three to five years.

42:08It's already hit that New York. Right. But going from New York to other states requires a pretty big investment and probably a bit of risk in a lot of different ways. How do you think about that next stage of development in terms of new distribution for the brand? Yeah. So another product we have is we do hemp-derived THC, which many brands are doing, which is a little bit easier to cross state lines. So we are available in a few different states. And that is, I like to equate it to the difference between a canned cocktail you buy in a liquor store versus, you know, a seltzer you'd buy in a grocery store.

42:46It's that nuanced difference. So yeah, we like to, it's encouraging to start to see the category pop up. You know, if you go to Minnesota, you find the products in liquor stores, you find it in some grocery stores. And ultimately with federal legalization, that will happen more and more. But, you know, this next generation coming up, the numbers are there, they're drinking less alcohol, they're looking for healthier alternatives. Cannabis beverages, while don't give you the same buzz that you might find with alcohol, you're going to get the energy. You're going to get those feel-good effects without, like I said before, that real tough hangover, which catches up with people.

43:25I understand what you're talking about. I've talked to a lot of people about cannabis. I'm not a cannabis user myself. But if I were having that conversation with someone at the Thanksgiving dinner table, I'd probably be saying a lot of the same things that you would. But as you're educating people about cannabis, say, versus alcohol or versus prescription drugs. Is that something? I mean, what is resonating most with people? I mean, I was looking at an Instagram post that you had put out there about a year ago, and you'd said, imagine a day when doctors are comfortable prescribing edibles over OxyContin.

43:57And I love that. And I think, you know, that's already happening. You're already starting to see cannabis as an alternative medicine to prescription drugs in other states where cannabis and psychedelics in some cases are legal. But is that part of the thing that's moving the needle for you and for the brand? Yeah, absolutely. I mean, it's the emails we get from the retired veteran who's found relief through cannabis, who was addicted to painkillers in the past. I think everybody in the U.S. has been touched by the opioid epidemic in some way. And what's frustrating is cannabis just doesn't find its way into doctor's offices with any real frequency.

44:34So it's definitely a driving force for us to do good. And we feel like it's a healthy alternative for people. And it's a fun product as well. And we're trying to create a brand that people know and trust. The Beacon Skiff family in our community here in Syracuse, New York is a well-known name. And I think it's one that people have come to know and trust. And, you know, I think they we've seen a lot of people jump in and try the product just because of the name that's attached to it. And that's, that's really exciting. And I like I'm encouraged by what I'm seeing. I may be interested in trying this.

45:12And again, I'm not a cannabis user, but I got an email from your PR team about a month and a half ago, and you were hosting a dinner beacon skip that is, it's your annual honeycrisp dinner. And as part of the dinner, a new beverage would be available from your heirloom line. And that was is called Honeycrisp. And what was most interesting to me about it, the beverage is that it has only one milligram of THC. I haven't seen any cannabis beverages or THC based beverages that only have one milligram. And it feels like a great trial point, a great entry level kind of beverage for people who are interested in these types of products.

45:53And I almost feel like that is another way to get the older consumers, the skeptical consumers, maybe to just try a half a can and see how you feel. Was that the reason why you launched a product like this? Yeah. I mean, the last thing we want is for somebody to jump in and try 20 milligrams or 30 milligrams. That's the quickest way to lose a customer for life. And they never come back because they have a horrible experience, whether it's anxiety inducing or they just feel like they lose control. So being able to layer something on and have one milligram, see how you feel with our fast acting formula and then go to two and work your way up from there.

46:32That's everything. Just that trial and error. I think a lot of people at that one to two milligram, you're just going to feel energized. You're going to feel a little different. And yeah, Ray, that was the thought behind it. Also, it was a dinner for older customers who come and they're there to pick apples. So what a great opportunity to give someone a product for the first time as a supplement for alcohol. And we always joke here, anything we put the word Honeycrisp on, whether it's hard cider, wine, vodka, everyone always goes for it. So we love Honeycrisp apples here and anything we can put Honeycrisp into works well.

47:08It also feels like a product that you could lead with as you are advocating for greater access to cannabis-based beverages. Yeah. And the name of that particular beverage is called Heirloom Micro. So the word micro and microdose is something people are familiar with. And the microdosing of lots of different compounds is starting to catch out there. The integration of one milligram into your life is something you could use in the morning, you could have with your coffee, you could have it throughout the day. We see cannabis and THC and other cannabinoids is fitting into a healthy lifestyle on a daily basis.

47:46It can be used recreationally, but it can also be used whether you're going to the gym. We have many employees here who use cannabis before they work out. We have someone here who runs ultra marathons, consumes our heirloom micro product. During races, it just helps give them energy. You never, never see that with alcohol. It's not going to be performance enhancing in any way. But with that one milligram to two milligrams of THC, we see cognitive function improve, you know, getting into that flow state. And our fast acting formula helps with that. And we look forward to a day where more and more people, you know, consume cannabis beverages.

48:26A lot of the dispensary openings I've been to here in New York State, it's interesting to look at the line and who's there. It's probably 50 to 60 % of people that are over 50 plus, you know, it's a lot of people who are apprehensive to go out and buy it on the street. But if it's safe and tested, all our cans have QR codes on them. They see that and they're willing to go into the store and purchase. So that's very encouraging. The safety of these products has got to be part of the lobbying effort as well. And you've got to make sure that you're really buttoned up in that regard. How much are you investing in the research and testing of these products?

49:01Multiple compliance people on staff. In New York State, actually, all of our products have to be tested by a third party laboratory. So there's approved labs in New York State where we have to actually send the physical product and the sample to. And they have to verify that what we say is in the product is actually in the product. So when a customer buys that product, they can scan the QR code. It's going to tell them exactly what's in there. There's literally no safer product than purchasing cannabis legally in New York State. What do you see as the runway for these types types of products. I mean, I mentioned that 5 % of all cannabis products is something that you're expecting.

49:38But, you know, I've talked to founders from other cannabis beverage companies, you know, most notably CANN, C-A-N-N. Right. And they're pretty ambitious, and they have a lot of funding behind them as well. And it just seems like there's a lot of interest and a lot of belief that this can go pretty far. And, you know, when I think about Beacon Skiff as being sort of a regional brand in 1911 as being, you know, somewhat of a regional brand, right? It feels like heirloom has this opportunity to be a national or perhaps even international brand. I mean, do you see it that way? Yeah, I mean, if you think about people consuming cannabis, and what they're what they're looking for, it has a much broader use case than alcohol, you know, alcohol, you're looking to relax after a day, you're looking to have fun with friends.

50:22But, you know, cannabis, while it can provide those those recreational enjoyment moments can also, be performance enhancing. It can fit into your sleep routine, your wake up, your morning routine. It just has a lot more use cases. So we're really bullish on the category. We think it has a lot of runway. It needs to be able to break out of these dispensary formats, ultimately to succeed. And we're starting to see that in pockets in the US, where certain states are able to adopt that. The other big challenge we have right now for cannabis beverages is distribution. So distribution has always been a challenge with cannabis beverages.

51:00As a lot of the beer distributors out there being federally licensed, they've always been a little apprehensive to get into the category. And we've started to see that change in the last two years with a lot of the beer distributors who have fallen on harder times or seen market share loss in the beer business starting to adopt some of these cannabis beverages. So that's really, really exciting. And they they control, you know, they control the shelves of a lot of these these stores across the US. So that's a that's a big unlock and one that we're excited, excited to see. And as we piece together those those building blocks, cannabis beverages will start to be on lots of shelves.

51:41And, you know, this this stigma that we had talked about before, we've got to work on that. But I think people have seen the challenges with painkillers and they're looking for for alternatives. Amid those lobbying efforts, are you talking specifically right now to your state elected leaders? Or are you also talking to leaders in other states where you see, you know, a bigger opportunity or perhaps a simpler path to legalization and availability of cannabis beverages? Yeah, absolutely. And it's, you know, the challenge is it is state by state, you know, with this federal illegality. It really is a state by state operation.

52:19New York State came out earlier this year and said the most THC you can have in a cannabis beverage outside of a dispensary is about one milligram. So that's as high as you can go, where if you go to Minnesota, it's five milligrams. Some of these other states, it's even higher. In a dispensary, the highest you can go with THC right now is 10 milligrams per 12-ounce serving. If you go to California, the dosage can be much, much higher, 50 to 100 milligrams. So you really got to go state to state. So it's that that makes it challenging. But this has caught caught steam. You know, there's there's you know, you mentioned can before.

52:54That's a great, great company with great, great founders and marketing. And they've been able to to, you know, really convert a lot of people and get the word out there. I like it. I hearken it back to, you know, what Angry Orchard did for the hard cider category, you know, five, six years ago. They got people thinking about what they were drinking. They, you know, proclaimed it was a healthier alternative to beer and they got the word out there. So we're very excited about a brand like Cannes and everything they've done for the category. Rising tide lifts all boats is the phrase that a lot of folks like to use.

53:27But at the end of the day, you've got to let people know who you are and what you're about. And that's pretty hard when it comes to cannabis. You can't market or you can market to a certain extent on social media. It's hard to advertise in general as it relates to cannabis beverages and cannabis products. How are you doing that? What is your marketing strategy like? Yeah, that's a great point, Ray. I mean, marketing has been such a challenge with cannabis. You know, in New York state, we can't, we can't do billboards. You know, radio advertising is hard. You know, you, you fight that stigma. Social media, we've had our Instagram account pulled down multiple times.

54:06So we're always battling. I mean, it's really, it's really guerrilla marketing and doing sampling from store to store or working with influencers using non-traditional methods to try to get, to try to get the name out there. That is the real challenge as these traditional ways of getting the name out there are not there. So, you know, places like, hey, we sample at our apple orchard, come here, you know, try the beverage. We get it in front of lots of people. But that is a major, major disadvantage. And one, you know, as I look at it, you know, it makes no sense. You know, you can advertise bourbon on TV, you know, in magazines and cannabis, which arguably is much more healthy for people, is not out there.

54:44You can really see the damage that was done in the 80s, the demonization of the plant, and just talking to people who have really suffered a lot of harm from the prohibition around marijuana. When I'm looking at your labels, they feel pretty approachable. They feel like they're in line with what people expect out of a cannabis brand. They have almost like a groovy kind of vibe, like it's sort of late 60s, early 70s. It just feels like there's a lot of nostalgia associated with it. Label design, package design, also a big part of marketing. People see something on shelf, they want to be enticed to pick it up, or at least they should be enticed to pick it up.

55:28But how do you weigh the, I guess, typical attributes and the expectations of what people have for a cannabis brand with what you see as its potential future? What you see as who are our customers and what are they looking for in this type of product? At the end of the day, we're looking for fun labels. I think if you look back at 1911 Hard Cider, and if you look at a lot of the labels we've created originally, you know, 10 years ago, we were all about the old barn and the apples. And we realized we needed to take a much more modern, friendly approach to people, you know, bold, bold labels jumping off the shelves.

56:05You know, with our cannabis beverage, we didn't want to be that stoner brand, you know, kind of played all the stereotypes of people for what they, you know, they thought cannabis was, you know, 30, 40 years ago. So we wanted to be that modern brand that people felt comfortable with, you know, when they were at that Thanksgiving dinner or Christmas or at an occasion with family. Somebody would look at that can say, what is that? What do you know? What are you drinking as that conversation starter? And that is our hope for it to be, you know, like I said, at more occasions and for it to be very, very approachable.

56:39And while it is a conversation starter and there's lots of questions today, hopefully, you know, in the future, there won't be. We have a big concert venue here at Beacon Skiff, and in the summer we do 15 national shows. And this summer, it was really interesting. We served our cannabis beverages at the show. And it was probably about 30 % of people, as I looked around the venue, I think Noah Kahn was playing, 4 ,000 people there. 30 % of people were probably having a cannabis beverage. And that was a really cool moment to think about how many of those people were maybe trying a cannabis beverage for the first time.

57:14They were learning about the product. And what we were doing to try to break that stigma and push the category forward, because that is not a place that cannabis beverages traditionally would be acceptable. So that's our hope, to be a small part of the change, to make cannabis beverages the future and an alternative to alcohol that's really acceptable. Well, I love the tagline, adjust your altitude, which is a little bit of a play on, I guess, getting high. Is that fair to say? Yeah, absolutely. But at the same time, I think tying it back to the family history or the company's family history and the fact that you are using ingredients that many people are familiar with in apples also gives it some validity in that it's not made in a chemical plant.

58:03It's not made by a co-manufacturer that's just making beverages with ingredients that you don't know or you can't pronounce. this is a apple and cannabis-based beverage. Does that make it easier for customers to understand as well? Yeah, absolutely. And we control our entire supply chain. Like you said, literally, we grow all the cannabis here at Beacon Skiff outdoors in the summer. We take a lot of our, a lot of the guys we use that grow our apples here are also growing cannabis, which is really fun. But we actually built one of the largest cannabis beverage facilities in the country is here at Beacon Skiff.

58:38And while it's not a huge facility of the scale of maybe some of the larger breweries in the country, it does have scale. And we've built it to grow as New York grows. You know, over time, we hope to be a state with a thousand dispensaries. And we think beverage will play a big part in all of those dispensaries. And similar to our hard cider facility where we do do some co-manufacturing, we also co-manufacture beverage, cannabis beverages for a lot of the larger players as well. Interesting. What percentage of your business is your own versus co-packing? It's probably 70, our own 30 % other brands.

59:15So we provide an access point to other companies to enter the New York market because cannabis has to be all contained, self-contained within the state. So it has to be grown, processed and manufactured within the state that it's sold. Amazing stuff, Eddie. I think the stigma is slowly fading. It's still going to take some time, Right. But, you know, again, going back to the fact that you are a trusted name in the Apple business and the cider business gives you credibility. And I also think that, you know, the opportunity for a low dose micro dose product that you have with one milligram of THC gives you an opportunity that I don't think a lot of other brands have at this point.

59:58So congratulations on everything you've built up until now and excited to see where the brand goes from here. Yeah, thank you so much for the opportunity to come and tell our story. And yeah, just such an honor. Thank you again. That brings us to the end of this episode of Taste Radio. Thank you so much for listening. Taste Radio is a production of BevNet.com Incorporated. Our audio engineer for Taste Radio is Joe Kratchy. Our technical director is Joshua Pratt. And our video editor is Ryan Galang. Our social marketing manager is Amanda Smirlinski. And our designer is Amanda Huang. Just a reminder, if you like what you hear on Taste Radio, please share the podcast with friends and colleagues.

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