Adobe is making its tools available in Slack

0:00This is TechCrunch.

0:30and publish in one place at a whole new pace. You get a visual canvas, responsive layouts, a built-in CMS, and agents to help bring your vision to life. No design experience required. I'm thinking about adding a fun little Halloween animation to my website this season. Framer's design tools and agents could help make that idea happen without turning it into a nightmare. See for yourself why thousands are trusting Framer to help build their websites. Learn how you can get more out of your site from a Framer specialist, or get started building for free today at framer.com slash fcdaily for 30 % off a Framer Pro annual plan.

1:06That's framer.com slash fcdaily. Rules and restrictions may apply. This episode is brought to you by ODSC AI. Join the thousands at ODSC West 2026 this October and be alongside the other AI practitioners and teams who are staying ahead of the field, learning from the best and connecting with the community. Now, if you work in applied AI and data science, you have to be there. ODSUS 2026 is happening in San Francisco, October 27th through the 29th. But you don't have to be there in person if you can't make it. You can also join virtually. So there's virtually no excuses not to participate in this hands-on training.

1:40You won't want to miss out on the more than 300 sessions covering agentic AI for enterprise, personal AI and workflow automation, physical AI and robotics, gen AI, data engineering, and responsible AI. These are workshops and boot camps taught by experts from companies like Google, OpenAI, Anthropic, Cursor, and Hugging Face, just to name a few. Not only is this a great place to network with other data scientists, ML engineers, AI researchers, and technical leaders, I also think this is an awesome opportunity to focus on real-world applications and skills you can use at work. And I mean, you can learn about a wide range of topics.

2:14Again, ODSC West 2026 is happening October 27th through the 29th in San Francisco and virtually. Go to odsc.ai slash west and use promo code tcdaily for an additional 15 % off your pass to odsc.ai west 2026. That's odsc.ai slash west and use code tcdaily to get an extra 15 % off on the number one AI builders and training conference. Adobe is making its tools available in Slack. I'm Emron Shaikh and your daily crunch for Thursday featuring three big tech headlines starts right now. Apple has followed Google's lead and officially changed the name of Lake Ontario to Lake America on its Apple Maps service less than a week after President Trump ordered the change.

3:00Now, Apple Maps users in the United States will begin to see Lake America, not Lake Ontario, one of the five great lakes in North America when using the website or mobile app. The change will only be shown to users in the United States. Apple Maps users in Canada will continue to see Lake Ontario, while those outside the two countries will see both names. The change is in response to an executive order signed by Trump on August 27th that gave the Interior Department 30 days to update the lake's name in the U.S. Geographic Naming Service and other federal databases. Trump's directive and Apple's and Google's compliance has escalated an already strained relationship with Canada after trade talks between the two countries broke down.

3:45Apple didn't respond to a request for comment. Google Maps, however, explained its reasoning for the change, noting in its announcement last week that it updates names to reflect changes in official government sources such as the Geographic Names Information System, GNIS. However, not every map service has adopted the same policy. MapQuest said that it would not change the name of Lake Ontario on its maps, choosing to continue using the name that people are familiar with. It should be noted it also did not change the name of Gulf of Mexico to Gulf of America last year. Amazon is turning the AI to help fight scammers, the company announced on Wednesday.

4:25Now the retailer said some 360 ,000 customers every year reach out to its customer service department, wondering whether a message they received from Amazon is real or a scam. Well, now customers will be able to ask Amazon's consumer AI service, Alexa, for shopping to help answer that question instead. The company said its AI can definitively confirm whether a communication originated from its own systems by checking it against the billions of messages Amazon has sent globally. The AI analyzes the sender information, content, timing, message, metadata, and more to determine authenticity. Amazon said the system will improve as customers report more suspicious messages, helping it to spot scams more effectively in the future.

5:09The new AI capabilities follow on Amazon's earlier attempts to address the growing scam problem, which includes fake order confirmations, prime membership renewal alerts, account suspension warnings, package delivery notifications, and job scams. Earlier this year, Amazon launched an email address, verify at amazon.com, that allows anyone to forward suspicious messages to the company and receive a response that confirms whether the email was a real message or a scam. It also offers an online form on its customer service site that provides the same assistance. Now, the Futures Edition is just another example of how Amazon has shifted its product strategy around Alexa to focus more on how it can assist with shopping-related questions and provide proactive help.

5:53Today, the assistant can source personalized deals, create shopping guides, help customers reorder their everyday items, offer AI product overviews, transcribe handwritten shopping lists, and more. Alexa for Shopping is available from both the Amazon website and mobile app. Customers can now use Adobe's apps like Firefly, Adobe Express, Photoshop, Premiere, Acrobat, InDesign, Illustrator, Stock, Lightroom, and others directly with Slack's AI chatbot, Slackbot. Adobe announced this on Monday. Also, more than 70 Adobe tools will become available in Slack through the Adobe for Slack MCP app. Now, with the Slack bot integration, users will be able to describe what they want to do, and the bot will call the right Adobe tool to complete the task.

6:40Adobe said that while calling its tools, Slack bot also takes in the context of the conversations. For instance, users can get information from conversations or Canvas and turn it into PDFs, images, and videos. They can also bring in assets from previous campaigns or the Creative Cloud Asset Library into a chat and edit them. At launch, this integration will be available to Slack Business Plus and Enterprise Plus teams. While productivity and creative companies have been busy adding AI features into their tools, most people still work in conversational boxes. This pushes the tool providers to make their features available through services like ChatGPT, Cloud, and Slack.

7:19Last month, Adobe introduced a similar integration for ChatGPT and is planning to launch a Gemini integration soon. Deep Deep Radeep, Senior Director for Agentic AI at Adobe, told TechCrunch over email that people are using the company's tool and other apps for repeatable workflows like batch editing images or resizing creatives without leaving the app. Other creative tools like Canva and Figma are also making their capabilities available in chatbots like ChatGPT and Claude. On the other hand, companies like Anthropic are releasing tighter integrations in Slack because team context is often captured through those conversations.

7:57And folks, that's your Daily Crunch. Today's stories were reported by Kirsten Karosik, Ivan Maita, Sarah Perez, and more awesome TechCrunch journalists. We'll see you here tomorrow. Same Tech Time, same Crunch channel. And until then, find us at TechCrunch.com.

8:14Hey there, I'm Travis Hoyam, one of the hosts of Motley Fool Hidden Gems Investing. Each weekday on Motley Fool Hidden Gems Investing, we talk through the business news you need to know and the stories moving stocks on Wall Street. On weekends, we game plan personal finance strategies and dive into the industry's shaping tomorrow and host the experts, authors, and executives that understand them. Tune in for insights and a long-term perspective on investing and, of course, stock ideas, plenty of them. To quote a listener, it pays to listen. Check us out and subscribe wherever you listen to podcasts.