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TED Health

29 Oct 2026 · 25m · 8 chapters

Episode artwork

On Memories (5/5): How your memory works -- and why forgetting is totally OK | Lisa Genova

In short

How memory works and why everyday forgetting is normal, not a sign of Alzheimer’s.

Key claims

Memory isn’t a video camera; it depends on attention and context. Forgetting common details (where you parked, why you entered a room) is expected. “Tip-of-the-tongue” word blocking happens when weak/partial neural activation leads to “ugly sister” decoy words; stopping the search can help retrieval. Using Google for blocked words doesn’t “weaken” memory. Brain health can be supported by exercise, sleep (7–9 hours), Mediterranean/MIND-style eating, stress management, and learning/social engagement; there’s no magic supplement.

Notable examples

Sagamore Bridge driving example; “Tony Soprano” name retrieval; glasses-in-the-kitchen prospective memory; “pen” word retrieval; Akira Haraguchi memorizing 100,000 digits of pi.

Guests

Dr. Lisa Genova (neuroscientist and author); no other guests appear in this episode excerpt.

Written by AI. May contain mistakes.

Chapters

4:37

The Nature of Forgetting

Understand why forgetting is a normal part of human memory.

“I don't know about you, but the older I get, I often wonder if forgetting a former classmate's name, where I parked my car, or why I walked into the kitchen is the sign of a problem.”
6:29

Attention and Memory Creation

Learn how attention affects memory formation and recall.

“Added up, this means we actually don't remember most of our own lives.”
8:12

Common Memory Glitches

Discover the reasons behind common memory failures and how to manage them.

“the name of a person you just met, where you parked your car, and whether you already drove over a really big bridge is lack of attention.”
11:51

Context and Memory Retrieval

Explore the role of context in creating and retrieving memories.

“a byproduct of how our brains are organized.”
14:00

Understanding Memory Context

Learn how context influences memory retrieval and formation.

“So pilots don't rely on their prospective memories to remember to put down the wheels before landing the plane.”
15:40

Signs of Memory Abnormalities

Discover the differences between normal memory lapses and concerning signs.

“what you were completely befuddled by a moment ago.”
17:40

Memory Maintenance and Health

Explore tips for maintaining brain health and memory performance.

“There are lots of reasons for having issues with retrieving memories, making new memories.”
21:00

Myths About Brain Capacity

Debunk common myths regarding brain capacity and memory retention.

“Day to day, we know that sleep is massively important, both for preventing Alzheimer's and for your memory today.”
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Transcript

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0:33This episode is brought to you by Planet Visionaries, a podcast in partnership with the Rolex Perpetual Planet Initiative. Planet Visionaries is the podcast celebrating the people creating practical, hopeful solutions for our planet's urgent conservation challenges. Season 6 launches this fall with bold, real solutions. Hear from Anna Rathman of the Jane Goodall Institute on protecting wildlife. Tom Pesach on his 396-day journey documenting the entire Amazon. And Lydia Oshie, a Guatemalan leader opening doors for Indigenous girls to access global education. Hosted by legendary climber and advocate Alex Honnold, each episode goes beyond the headlines to show what's actually working and who's making it happen.

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1:59Hey, it's Shoshana, and welcome to my October playlist. Memory is strange. You can forget why you walked into a room, I know I do all the time, but remember the smell of your grandmother's kitchen decades later. A song can bring back a whole chapter of your life in just seconds. And sometimes a memory you were certain about turns out to be a little less fixed than you thought. That tension is what makes memory so interesting. It can feel incredibly vivid and still be surprisingly unreliable. The more we learn about how memory works, the less it looks like a perfect recording of our lives. Our brains are constantly deciding what to hold on to, what to let go of, and even reshaping memories when we return to them.

2:50So for October, I pulled together five talks that explore memory from very different angles. Amy Milton asks whether memories can actually be edited. Anil Anandaswamy looks at how memory and the brain help create our sense of self. Polly Joseph explores the powerful connection between smell, emotion, and memory. And Lisa Genova appears twice. One talk looks at what we can do to lower our risk of Alzheimer's. The other is a reassuring look at why the ordinary act of forgetting is actually part of a healthy memory system. Together, these talks made me appreciate how fluid memory really is. Some memories fade.

3:36Others get stronger. Some change a little bit every time we revisit them. There are also things we can do to care for our brains along the way. That's movement, sleep, social connection, learning, and our cardiovascular health all seem to matter. None of them offers a guarantee, of course, because biology is rarely that simple. But they are places where we do have some agency. I also love the idea that memory is one of the ways that we care for each other. Remembering someone's story, a name, a detail they mentioned months ago. Sometimes paying attention closely enough to remember is its own small act of connection.

4:19So this month's playlist is all about memory, how it works, why it changes, and how much of who we are may be tied to what we remember. I hope you find it as illuminating as I did.

4:37I don't know about you, but the older I get, I often wonder if forgetting a former classmate's name, where I parked my car, or why I walked into the kitchen is the sign of a problem. In her 2021 TED membership talk, neuroscientist and author Dr. Lisa Genova dives into how memories get created, why context and attention really matter, and answers the critical question, do we ever run out of room for making new memories? She shares what science tells us about whether the choices we make earlier in life, like exercising, Eating well, taking supplements, and getting enough sleep can help to keep our memory sharp later in life.

5:16Lisa Genova: Thinking about the past week, did any of you forget where you put your phone? Did you have a word stuck on the tip of your tongue? You couldn't remember the name of an actor or that movie a friend recommended? Did you forget to take out the trash or move the laundry from the washer to the dryer? Or to pick up something from the grocery store you meant to buy? What is going on here? Is your memory failing? It's not. It's doing exactly what it's supposed to do. For all its miraculous, necessary, and pervasive presence in our lives, memory is far from perfect. Our brains are not designed to remember people's names, to do something later, or to catalog everything we encounter.

6:04Lisa Genova: These imperfections are simply the factory settings. Even in the smartest of heads, memory is fallible. A man famous for memorizing over 100 ,000 digits of pi can also forget his wife's birthday, or why he walked into the living room. Most of us will forget the majority of what we experience today by tomorrow. Added up, this means we actually don't remember most of our own lives. Think about that. So what determines what we remember and what we forget? Here are two examples of super common memory failures and why they're totally normal. Number one, where did I put my phone, my keys, my glasses, my car?

6:53Lisa Genova: The first necessary ingredient in creating a memory that lasts longer than the present moment is attention. Your memory is not a video camera recording a constant stream of every sight and sound you're exposed to. You can only remember what you pay attention to. Here's an example that will probably feel familiar. I often drive from Boston to Cape Cod. About an hour into this trip, I cross the Sagamore Bridge, a really big four-lane, cannot miss its structure. And then, about 10 miles and a mere 10 minutes later, I'll suddenly wonder, wait, did I already go over the bridge? I can't recall going over the bridge because that memory was never created in the first place.

7:41Lisa Genova: It's not enough for my senses to perceive information. My brain can't consolidate any sensory information into a lasting memory without the neural input of attention. So because I've driven over that bridge countless times, and because I was probably lost in thought or listening to an audiobook, so my attention pulled elsewhere, the experience of driving over it slipped out of my brain within seconds, gone without a trace. The number one reason for forgetting what someone said, the name of a person you just met, where you parked your car, and whether you already drove over a really big bridge is lack of attention.

8:26Number two, oh, what is his name?

8:30Lisa Genova: One day, I couldn't come up with the name of the actor who played Tony Soprano in the HBO series The Sopranos. I knew his name was stored somewhere in my brain, and I could tell you all kinds of things about him, but I could not produce his name. I eventually gave up and Googled it. actor who played Tony Soprano. James Gandolfini, yes, that's it. Blocking on a word, also called tip of the tongue, is one of the most common experiences of memory failure. You're trying to come up with a word, most often a proper noun, but you cannot for the life of you retrieve it on demand. Why does this happen?

9:12Lisa Genova: Blocking on a word can occur when there's only partial or weak activation of the neurons that connect to the word you're looking for. We often come up with a loosely related word instead, something similar in sound or meaning. These obliquely related words are rather unfortunately called the ugly sister of the target. And even more unfortunately, zeroing in on an ugly sister will only make the situation worse. These decoys lead your brain activity down neural pathways that go to them and not to the word you're looking for. So now when you try to retrieve the word in question, all you can come up with is the ugly sister.

9:54Lisa Genova: Here's an example. I recently asked my boyfriend, what's the name of that famous surfer? Lance? No, it's not Lance. He knew who I was talking about, but he couldn't come up with it either. We were both stumped. It turns out my blurting out the wrong name sent my boyfriend's brain to Lance Armstrong, the ugly sister. Now he was stuck in the wrong neural neighborhood and couldn't get out. The ugly sister also explains this phenomenon. Much later, once you've stopped trying to find the word, it suddenly bubbles to the surface, seemingly out of nowhere. Laird Hamilton, yes, that's it. Why does that happen?

10:39Lisa Genova: By calling off the hunt, your brain can stop perseverating on the ugly sister, giving the correct set of neurons a chance to be activated. Tip of the tongue, especially blocking on a person's name, is totally normal. 25-year-olds can experience several tip of the tongues a week, but young people don't sweat them, in part because old age memory loss and Alzheimer's are nowhere on their radars. And unlike their parents, they don't hesitate in outsourcing the job to their smartphones. Which brings me to an important point. Many of you are worried that if you use Google to look up your blocked words, then you're cheating and contributing to the problem, weakening your memory.

11:22Lisa Genova: You're worried that Google is a high-tech crutch that's going to give you digital amnesia. This belief is misinformed. Looking up the name of the actor who played Tony Soprano doesn't weaken my memory's ability whatsoever. Likewise, suffering through the mental pain and insisting on coming up with his name on my own doesn't make my memory stronger or come with any trophies for doing so. You don't have to be a memory martyr. Having a word stuck on the tip of your tongue is a totally normal glitch in memory retrieval, a byproduct of how our brains are organized. You wear glasses if your eyes need help seeing.

12:01Lisa Genova: You have my permission to use Google if a word is stuck on the tip of your tongue. Memory is amazing and is essential for the functioning of almost everything we do, but it will also forget to call your mother, where you put those glasses, and what you ate for lunch last Tuesday. Frustrating, but not a cause for diagnosis, panic, or shame. Most of what we forget is just a normal part of being human. Thank you. I will stand in for the audience and give you my own personal standing ovation. I personally feel so much better, so thank you for that. You know, I think we all get a little concerned about our memories, particularly after this pandemic, and I see that we already have some questions from the audience, but before we get into that, I have to ask one very important personal question, which is, should I be worried because every time I get up and go to another room, I forget why I've gone there?

13:00Is that troubling? Should I be nervous?

13:02Lisa Genova: No, you should not be nervous. And that's like one of the big take-homes of, you know, why I wrote the book I just wrote. There's so many people, especially over the age of 40, who experienced normal moments of forgetting. But now we are keyed into it and we think, oh my God, does this mean I'm losing my mind? Does this mean I'm going to get Alzheimer's? So here's what happens when you have that. Like, so you're in your bedroom and you're getting ready to read a book. It's bedtime. That's what you do before bed. And you realize you've forgotten your glasses and you're like, Hmm, they're probably in the kitchen.

13:31Lisa Genova: So you go walk down to the kitchen and you've been like, you created the memory, the intention of what you plan to do later. That's called your perspective memory. So it's like, I intend to like, we do this all the time. When I go to the grocery store later, I need to buy milk. I need to remember to call my mother. I need to remember to pick up the dry cleaning, right? These things that we plan to do in the future. Our brains are terrible at them, like inherently terrible. So people feel like they're cheating if they create to-do lists, checklists, put it in their phone. No, this is just good practice, right?

14:02Lisa Genova: So pilots don't rely on their prospective memories to remember to put down the wheels before landing the plane. They outsource the job. Don't use your brain, use the checklist, right? So like using a checklist is sound practice. So anyway, you made this intention, this memory of like, when I get to the kitchen, I'm going to look for glasses. You show up in the kitchen and you're like, I don't know why I'm here. Part of the reason is perspective memory sucks, but we've only asked it to remember something for 10 seconds. It's not like, oh, I need to, you know, remember to go to my Zoom meeting at four o 'clock.

14:33Lisa Genova: So what's going on? The other key in this situation has to do with context. So memory is very much influenced by context, the cues, the associations, the sensory information, the emotional information, our mood, anything that is linked to the thing we're trying to remember. So context helps us form a memory and context helps us retrieve that memory because memory is the connected neural network of associations. So in the bedroom, all the cues for what you needed were there, right? The bookcase, the book you're reading, the time of day, it's bedtime. Oh, I need glasses. You show up in the kitchen and you're like, am I hungry?

15:14Lisa Genova: Am I thirsty? Because right, the cues are signaling, is it a meal? Is it what? And not the glasses that you didn't notice. So when you walk into the room and you're like, I don't know why I'm here. You're not going crazy. You're not getting Alzheimer's. You know, your memory isn't terrible. It's go back to the room you were in before you landed in this one, either in your mind's eye or physically do it and imagine the cues that were there and it will instantly deliver what you were completely befuddled by a moment ago. So a question that's come in from a number of our audience members, including Mel and Lorraine, is the flip side of this.

15:51So what kinds of memory cues would be signs of abnormality or you should get further testing and checking?

16:00Lisa Genova: Oh, good. I love this question too, because I think that for too long, there's been this disconnect with, you know, people are comfortable thinking about having an influence over their health from the neck down, right? So especially with heart health, a lot of us, you know, count our number of steps or Or we'll go to the doctor and get blood pressure taken. And do we have high cholesterol? How can I influence these factors, right? How can I influence the likelihood that I'll get a heart attack later? But most people don't think they have any influence over their brain health. And so this question is great because it's like, well, what can I notice?

16:37Lisa Genova: And then what do I do with that information, right? So like, don't just panic and like, don't tell anyone. There's so much shame and stigma attached to anything going on with the brain, and particularly memory. But this becomes information that you can be in conversation with your doctor about. So what is your cognition? What is your memory today? And then what does it look like a year from now? Is it changing? And so what are the differences? So forgetting people's names, totally normal. Names are sort of like they live in little neurological cul-de-sacs. Ultimately, lots of things connected to them, but really hard in the end to just produce the words.

17:12Lisa Genova: You've got to get to that house at the end of that street. And there's only one way in. Whereas common names, common nouns are like, you know, in the intersections on Main Street USA. Like you can get there a number of different ways and it's super easy to get in and out. If you start forgetting common words frequently. So if I'm like, oh, what's the name of the thing you write with? That, you know, the thing you write with, what's that? Pen? Yeah. If that starts happening, that could be something. It doesn't have to be Alzheimer's. There are lots of reasons for having issues with retrieving memories, making new memories.

17:45Lisa Genova: It can be sleep deprivation. It can be B12. It can be lots of things. So you don't have to just jump to Alzheimer's, but it is something that, you know, you can hopefully address. Again, be involved in your brain health. The other has to do with, you know, understanding how things work, what things are for. So like, you know, my friend Greg O 'Brien has Alzheimer's and he uses the example, which I love and I used in my book is, you know, a lot of people will say, I can't remember where I parked my car. That happened to me the other day. I was in the mall. I got out. I couldn't remember where in the garage I parked the car.

18:15Lisa Genova: I've certainly done this. For Greg, who has Alzheimer's, it's, he drives somewhere, parks, you know, back when he used to drive, parks his car, gets out, like does something for a minute. So his example is the dump. I went to the dump, threw the trash out, turned around, standing in front of my car, don't recognize it as mine. so that's a semantic memory that car is you know my yellow jeep and i don't recognize it and then b forgets that he drove there so that's an episodic memory a memory for what happened so just a few minutes ago i drove to the dump and now i don't remember that i did that and so that's not the same as like did i park on level four or five yeah so george weiss in the uh helping us remember better vein wants to know, can diet help us to avoid memory loss?

19:07And can you kind of exercise your neurons into better memory through, you know, crossword puzzles or deeper relationships or anything like that? Yeah.

19:15Lisa Genova: So there's like a yes and no to this. And again, I love this question. So thank you. Yeah. So I tell folks like, there's no real gimmick to this. Like there's no supplement I can give you that's going to keep you from experiencing a tip of the tongue or help you, you know, memorize your next Ted talk. Like that there's no supplement. The crossword puzzles are not the thing. I don't know who started that one. So crossword puzzles are going to help you think about what you're doing. You're retrieving words you already know. So you're going to get better at remembering those words, but it's not cross training.

19:48Lisa Genova: It doesn't then help you in your day to day life, you know, remember what happened that day. Or, you know, again, if you have a presentation, what you have to say, or it doesn't work that way. It's also not building new neural roads. So retrieving information you already know doesn't lend itself toward neural plasticity and building something called a cognitive reserve. Every time we learn something new, we're actually building new neuroanatomical and neurochemical connections. And so your brain isn't just this pink blob in your skull, in this little black box in your head. It's a very dynamic organ and it's changing constantly.

20:29Lisa Genova: And your genes are interacting with what happens. It's interacting with what you do and experience and feel. And it changes. And the more we learn, the more connections we build. And this is important because if you do start to experience some pathology that is sort of pre-Alzheimer's or if you start to get Alzheimer's, you actually have a lot of reserve. You have backup connections that can dance around any problems or detours. So that learning new things is one way. Exercise has been shown to decrease your risk of dementia by up to a half. Day to day, we know that sleep is massively important, both for preventing Alzheimer's and for your memory today.

21:10Lisa Genova: So the memories that I make today become long-term stable memories, become long-term stable alterations and neural connections while I sleep. And it's during certain phases of sleep that this process happens. So sleep is not this passive state of doing nothing. It's a very busy biological state. And so it's locking in the information and experiences you learned today. And so that's super important. Then tomorrow, if I didn't get enough sleep tonight, my frontal lobe's kind of not gonna wanna drag itself into its day job and do the work of paying attention today, right? You feel sluggish, you're like, oh, you can't pay attention, what?

21:52Lisa Genova: If I can't pay attention, what's not gonna happen today? Making new memories. So I'm not gonna remember yesterday. I'm not gonna be able to make new memories today. I have a form of amnesia just from not getting enough sleep. Right. So seven to nine hours a night, the science is super clear that this is what we need minimally as a human species. And then in terms of what you eat, again, there's no perfect study and there's no like rabbit out of a hat I can pull for you where I'm like, if you eat this or this nutrient, this antioxidant, this recipe is going to save your memory. It's like, no, but we know there's been enough to show us that being on a Mediterranean diet, a mind diet.

22:35Lisa Genova: So these leafy vegetables, the brightly colored foods, the whole foods, fatty fishes, olive oil, nuts, beans. These are the kinds of foods that really fuel and support heart health, brain health, and memory. And it doesn't have to be a hundred percent folks, right? Like you're not going to be perfect at this and that's okay. Try to do it overall, right? Today, what did I eat overall this week? How did I do overall? Because I think we need to have realistic expectations. So exercise, the diet, sleep, and stress, and learning new things. And learning new things is also, it's this, it's being around people.

23:12Lisa Genova: If you're in conversation, that conversation's never happened before. So if you're present and paying attention, your brain is getting a lot of stimulation. That's super helpful. So Bob wants to know about our capacity, our brain capacity. Do we have like a lifetime capacity and we hit it and then that's kind of it? Or is that why children seem to remember things better than maybe folks of my age? Or is that just, I don't know, an urban myth? Yeah, it's myth. This idea that like, oh, you only use 10 % of your brain or you only use 5 % of your brain. Someone's like making it smaller. I don't know who started that one either.

23:51Lisa Genova: That's not true. So, you know, at any given moment, I'm using certain parts of my brain, right? So I'm I'm not in a rage right now. So my amygdala is kind of chilling. Like I'm not grief stricken. So my amygdala is kind of relaxed. And I have my eyes open. So my visual cortex is lit up and neurons are firing. And if I were to close my eyes, that part of my brain goes quiet. But all of my brain is being used at some point throughout the day, probably. Or certainly capable of accessing it. There aren't parts of my brain that I just can't seem to use. and I'm only squirreled away into certain domains.

24:29Lisa Genova: That is a fallacy. And no, you don't run out of room. So there's a man, I use his example in the book, Akira Haraguchi, a retired engineer from Japan who at the age of 69, he's the guy who memorized over 100 ,000 digits of pi. Like, right? So at an age where we associate like, you know, senior discounts and retirements, like he's doing something that is kind of completely mind-blowing. And we can all do this if we wanted to. So as you grow older, you don't lose the information of stuff you've learned. So the stuff, your semantic memory. So this is why you've accumulated a body of knowledge and you've got wisdom now, right?

25:12Lisa Genova: Because now you know how it all fits and you can use that wisdom you've collected. You've got that. it's not that that starts to go away you accumulate that and you might think like oh I don't you know I don't remember much from childhood like I can't really think about like I can't tell you what happened when I was 10 this has more to do with context it's still in there you know if you live in New York and you're surrounded by skyscrapers and city life and you grew up in rural Vermont and I can't remember what happened when I was 10 go back to your neighborhood and drive around and oh, there's the willow tree and there's Mrs.

25:46Lisa Genova: Richard's house and there's Miss Melanson. And oh, that's where like Joey broke his leg. And like, you got all this, it's all will come back because again, it's those, it's like going from your bedroom to your kitchen to look for the glasses. It's like all that context will reveal memory that you have in your head. You didn't realize you have, you've got, you know, trillions of possible connections and no, you will not run out. You can learn to juggle when you're 80. You can learn to play piano. You can learn a new language. You can listen to a new TED talk and learn and remember something to share with someone else.

26:20Lisa Genova: Like it's, it's unlimited. There's no reason to think there's a limit to it. And that's it for today's episode. Thank you so much for listening. TED Health is a podcast from TED, and I'd love to hear your thoughts about this episode. Send me a message on Instagram at ShoshanaMD. This episode was produced by me, Shoshana Unkerleiter, and Jess Shane. Edited by Alejandra Salazar and fact-checked by Vanessa Garcia-Woodworth. Special thanks to Maria Lages, Farrah DeGrange, Daniela Balarezo, Constanza Gallardo, Tansika Sangmarniwang, and Roxanne Highlash.

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From the publisher

Have you ever misplaced something you were just holding? Completely blanked on a famous actor's name? Walked into a room and immediately forgot why? Neuroscientist Lisa Genova digs into two types of memory failures we regularly experience -- and reassures us that forgetting is totally normal. Stay tuned for a conversation with TED science curator David Biello, where Genova describes the difference between common moments of forgetting and possible signs of Alzheimer's, debunks a widespread myth about brain capacity and shares what you can do to keep your brain healthy and your memory sharp. (This virtual conversation was part of an exclusive TED Membership event. Visit ted.com/membership to become a TED Member.)


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