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25 May 2026 · 19m · 11 chapters

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How to set the right goals and stay motivated | Ayelet Fishbach (re-release)

In short

Behavioral scientist Ayelet Fishbach explains how to set goals you’ll stick to and stay motivated, arguing motivation is “knowledge” rather than a strength trait.

Key claims

Most goals fail because people want to be the person who has already done the goal, not the person doing it now; enjoyment of pursuing the goal predicts adherence. Motivation is high at the start and end but dips in the middle (“middle problem”), so make middle stages short. Remove ego during setbacks, seek temporary discomfort to grow, balance multiple goals (e.g., work-family), anticipate temptations, and rely on supportive people.

Notable examples

Hanukkah candle-lighting study (procrastination in the middle); Second City improvisation training (feeling awkward doubled “give focus” time); Chicago parking vs. cocktails; auction study showing people dislike “means” (tote bag with a book valued less than the book alone).

Guests

None; this is a solo TED Talk re-release by Ayelet Fishbach.

Written by AI. May contain mistakes.

Chapters

0:45

Understanding Motivation

Exploration of motivation and its wise application in goal setting.

“from 20 years of research on how to set goals that you'll stick to, stay energized when things get hard, and sidestep procrastination.”
1:12

The Nature of Motivation

Discussion on how motivation isn't owned but learned, and its intrinsic importance.

“That's coming up right after a short break.”
3:22

Identifying Motivation Issues

Sharing personal stories and data about current motivation challenges faced by individuals.

“A good friend has recently shared that she's feeling tired, like really tired.”
4:44

The Essence of Goal Setting

Insight on setting goals that enhance enjoyment and intrinsic motivation.

“The median American family has only beat over$5 ,000 in savings, barely enough to pay next month's rent.”
6:15

The Middle Problem

Exploring the decline of motivation in the middle of tasks and how to tackle it.

“To be motivated, you either change the situation or the way you think about the situation.”
8:23

Strategies for Sustaining Motivation

Techniques for maintaining motivation and handling setbacks throughout projects.

“parking, but will not think twice before spending the money they have just saved on parking on ordering another cocktail?”
11:22

Balancing Multiple Goals

Discussion on managing conflicting goals and their interdependence for greater motivation.

“Another problem with middles is that you're going to experience setbacks.”
14:01

Balancing Multiple Goals for Motivation

Learn how to balance work and family goals effectively for better motivation.

“For example, they were dancing a little instead of just walking around.”
15:41

The Role of Anticipation in Managing Temptations

Discover how anticipating temptations can help you manage your goals and desires.

“At least sometimes you can't wait for retirement to start a family.”
18:26

The Importance of Support from Loved Ones

Understand how friends and family contribute to your motivation and success.

“In your life, you walk with other people, maybe together you take care of your pet.”
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19:27

Redefining Motivation in Everyday Life

Redefine motivation as wisdom rather than strength, especially in tough times.

“Each of you is working hard, pursuing your dreams, balancing the different aspects of your life, and it is so important, especially in the world we live in today.”
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Transcript

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0:03Ayelet Fishbach: You're listening to TED Talks Daily, where we bring you new ideas to spark your curiosity every day. I'm your host, Elise Hu. Most of us have been there or know someone who has. You're doing everything right, showing up, doing the work, taking care of everyone around you. And yet something still feels flat.

0:22Elif Shafak: You cannot lose your motivation because you never owned it in the first place. Motivation is not about being strong. It's about being wise.

0:32Ayelet Fishbach: That's behavioral scientist Islet Fischbach, one of the world's leading experts on motivation. Her advice? You can't just pull it out of thin air. Instead, you have to learn how to motivate yourself. In this talk, she shares surprisingly simple wisdom from 20 years of research on how to set goals that you'll stick to, stay energized when things get hard, and sidestep procrastination.

0:54Elif Shafak: Most goals are abandoned because we want to be the person who has done it, not the person who is currently doing it. Most goals are abandoned because people don't enjoy pursuing it. Your enjoyment is what predicts whether you will stick with the goal. That's coming up right after a short break.

1:43Ayelet Fishbach: We'll see you next week. match, and change your mind whenever you want. Because at Schwab, you can invest your way. No matter your goals or appetite for investing, Schwab has everything you need, all in one place. Visit schwab.com to learn more.

2:00Ayelet Fishbach: This episode is brought to you by Amazon Health AI. Let me ask you something. Why does getting care so often start with paperwork, forms that ask for the same information over and over, as if your story has to be retold from scratch every time. We've come to accept that friction as part of the process, but it doesn't have to be. Amazon Health AI is built to change that. It can understand your health history so you can spend less time repeating yourself and more time actually getting the care you need. Amazon Health AI. Healthcare just got less painful. This episode is brought to you by LinkedIn.

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3:05Ayelet Fishbach: In fact, according to LinkedIn, those hiring with LinkedIn are 24 % less likely to need to reopen a role within 12 months compared to the leading competitor. Join the 2.7 million small businesses using LinkedIn to hire. Get started by posting your job for free at linkedin.com slash TED Talk. Terms and conditions apply.

3:28Ayelet Fishbach: And now our TED Talk of the day.

3:31Elif Shafak: A good friend has recently shared that she's feeling tired, like really tired. Not I did not get enough sleep tired, but something deeper than that. She said she feels, and I'm quoting, as if I have lost my motivation. I call her brave because she's so clearly dedicated to her job and conducts herself with professionalism and kindness. She's a wonderful parent who cares for her children, and she's very responsible when it gets to her finance and health. She is not alone in feeling unmotivated. Millennial and Gen Z employees tell me that they feel uninspired at work. Some admit that they just don't care.

4:20Elif Shafak: Half of American employees are currently looking for a different job. Think about that. Older employees tell me that they can't wait to retire. And when I ask about life at home, people say that they struggle with their finance and health. Do you?

4:40Elif Shafak: The national data suggests that chronic diseases such as diabetes and heart disease are on the rise. The median American family has only beat over$5 ,000 in savings, barely enough to pay next month's rent. Did America lose its motivation? Well, the answer is no. Terranath, you cannot lose your motivation because you never owned it in the first place.

5:18Elif Shafak: Motivation, and that shouldn't surprise you, isn't your car or wallet. So what is it? Well, motivation is not about being strong, it's about being wise. Let me explain. You may think of motivation as a muscle, thinking some people have strong motivation muscles, others are weak, but this is not a good metaphor. Motivation is knowledge. you learn how to be motivated. And so today I would like to help each of you and America become wiser so that you're more motivated and hence better able to achieve your goals, your dreams, your aspirations. And given what the world has been throwing at you, that might be a good time to refresh your knowledge.

6:16Elif Shafak: To be motivated, you either change the situation or the way you think about the situation. This is the science in one sentence. You change the circumstances or the way you think about the circumstances. So if you want to be more physically active, there is no point in yelling at yourself, I yell it, you should walk more. Instead, I got a puppy. She loves long walks. Your journey starts with setting a goal. My friend wanted to be motivated at work, so she identified a project she wanted to complete. That was a goal, and it's a good motivation strategy, goals pull you. The problem, my friend identified a project she wished she had already completed, not something she was looking forward to doing.

7:16Elif Shafak: Have you ever said a goal you wish you had already completed but had less interest in actually completing? Most goals are abandoned because we want to be the person who has done it, not the person who is currently doing it. When we are excited about doing the work, we are intrinsically motivated. We care about the way almost as much as we are looking forward to the destination. In our research, we found that most goals are abandoned not because they are not important. People actually are not more likely to adhere to their important compared to unimportant goals. Most goals are abandoned because people don't enjoy pursuing them.

8:05Elif Shafak: Your enjoyment is what predicts whether you will stick with the goal. So what makes goals exciting? Exciting goals are never a chore or a Ever wondered why Chicago diners would circle the block for 30 minutes looking for free parking, but will not think twice before spending the money they have just saved on parking on ordering another cocktail?

8:36Elif Shafak: Why pay for drinks and not for parking? Well, we don't like to pay for parking or shipping. students don't like to study for prerequisite classes because all these are means. We don't like to invest in means. We did a study that showed us just how much you dislike to invest in means. In our study, we auctioned a book for some people, and then we auctioned the University of Chicago tote bag to other people. The average person was willing to pay$23 for the book, but only$12 for the tote bag. The catch? The tote bag contained the book. And people knew it. Why would the people that were bidding on a tote bag that contained a book be willing to pay less?

9:33Elif Shafak: Well, we don't like to invest in means. Okay, so you said a goal that is intrinsically motivated you are excited about the way just as much as you want to reach the destination. A couple of weeks passed and you have not been doing much lately. It has now been four or six months and your motivation is on the decline. How do you sustain your motivation? How do you get from here to there? Well, motivation is going to be high when we just start on something and toward the end, but it will decline in the middle. We call it the middle problem. My friend might start her project with much enthusiasm, then her motivation will decline.

10:27Elif Shafak: Toward the deadline, it will pick up again. She will regain her motivation. A few years ago, we asked people who observed the Hanukkah holiday to let us know whether that they were lighting the first candle on the first night, the second on the second night, the third night, so on, until the eighth night. As you can see, most people admitted to only lighting the candles on the first and last night. They were procrastinating in the middle. The solution? Make middles short. A monthly exercise goal, a weekly exercise goal, even a daily exercise goal, are easier because as the end is near, it is easier to stay motivated.

11:16Elif Shafak: If only Hanukkah was just two nights.

11:23Elif Shafak: Another problem with middles is that you're going to experience setbacks. And when experiencing setbacks, it is natural to feel discouraged. One wise solution is to remove your ego out of the picture. It's not about it. When you remove your ego, it is easier to learn. When I was helping my 10-year-old son win a video game, he awarded me the title, a failure expert. I love this title. Why am I a failure expert? because I don't mind getting killed by virtual monsters. He doesn't mind seeing me getting beaten by virtual monsters. So we can both learn. At work, when you're not quite killing it, remove your ego and you will be better able to learn.

12:20Another solution is to seek discomfort, if only temporarily, instead of trying to avoid it.

12:29Elif Shafak: When you seek discomfort temporarily, you realize that you can grow yourself, that discomfort is a sign of growth. No pain, no gain is not just about the gym. It's a general wise motivation strategy. Let me tell you about a study that we conducted with Chicago's beloved improvisation club, the Second City. We worked with their training center, which is where regular people like you and me go to learn improvisation. We were specifically interested in one exercise, give focus. In this exercise, one person gets the center of stage. Everybody else is frozen in place. This person is moving around. Everybody else is watching.

13:24Elif Shafak: We invited some people to feel awkward and uncomfortable as they run through the exercise. Others in the control group were invited to develop those skills. Who was more daring, taking the stage for longer? Well, as you can see, it was the people that we invited to feel uncomfortable. In one wave of classes, asking people to feel uncomfortable doubled the time they took focus. Those people were also more daring. For example, they were dancing a little instead of just walking around. And they also reported they were growing themselves more compared to those in the control group. Okay, but here's the problem.

14:15Elif Shafak: them. You don't only have one goal. For my friend, the challenge was balancing between work and family. Now if you have not experienced the work-family conflict, you either don't have a job or that you forgot that you also have a family. But it is wiser to think about these goals as balancing each other. When my friend realized that doing well at work makes her a better family member, she was more motivated and happier to do both. Think about your goals like dishes around the buffet table. You can create the perfect combination. It is colorful, delicious, well-balanced. Maybe you exercise on the way to work.

15:11Elif Shafak: Maybe you listen to an audiobook while you do that. Other combinations don't work very well. They might feel like a waffle covered with pasta sauce. If you try to study for the bar exam while talking to a friend and watching TV, this is destructive. You need to find the right combination. Some people might decide to pursue one goal at a time, this is unrealistic. At least sometimes you can't wait for retirement to start a family. So look for the right balance and harmony. Some goals, let's call them temptations, should take less room on your plate. However, instead of trying to push them out of mind, it might be wise to anticipate them in advance.

16:05Elif Shafak: When you anticipate all the alcohol that will be served here later today, you can better control your consumption. When I anticipate that my colleague is going to be upset, I can better control my emotion in a heated debate at work. When we anticipate temptations, we are less tempted when we get there. In one study, when we reminded employees of all the times they will be tempted to take office supply for personal use, they were less likely to do that compared to those in the control group. Anticipating temptations make you prepared and hence less tempted. All right, what about the person sitting next to you?

16:53Elif Shafak: Look at them for a second. I will be waiting here.

16:58Elif Shafak: How can that person help? Your friends, your family, and other people that you love are critical for your motivation. They are your lighthouse. And you are also important for them. Let me tell you a love story that resulted in four Nobel Prizes. When Marie met Pierre Curie, she did not only meet the love of her life. She met the person who pushed her to excel in her work on the theory of radioactivity and who later insisted that she will be named on the joint Nobel Prize. That was her first. The second Nobel Prize, she won by herself with no man by her side.

17:50Elif Shafak: The couple had two daughters, and they wanted them to excel. Their oldest, Iran, won a Nobel Prize with her husband, as was the tradition in the Kiwi family. Their youngest, even by far the most autistic person in the Kiwi family, married someone, won the Nobel Prize and excelled in many other ways. The Kiwi family did not only teach us about radioactivity, they taught us the importance of feeling supported and supporting others in pursuing goals. In your life, you walk with other people, maybe together you take care of your pet. You walk in the presence of other people, maybe those are the people in your gym class or in your book club.

18:41Elif Shafak: You hold goals for others, they hold goals for you. This might be a good time to say thank you to the person sitting next to you. I will be waiting here.

18:55Elif Shafak: Give them a pat on the shoulder. My friend came to me not only because I am a motivation scientist, but also because I'm her friend, and as such, I wanted her to be successful. You may wonder what happened to her. Well, she stayed at her job. Last time I saw her, her smile seemed bigger. She did not find her motivation. She learned how to motivate yourself. And so, no, America, you did not lose your motivation. Each of you is working hard, pursuing your dreams, balancing the different aspects of your life, and it is so important, especially in the world we live in today. So, when you feel discouraged, when you feel unmotivated, remember, motivation is not about being strong, it is about being wise, and now we are all wiser.

19:54Elif Shafak: Thank you. Thanks.

20:03Ayelet Fishbach: That was Islet Fischbach at TEDxChicago in 2023. If you're curious about TED's curation, find out more at ted.com slash curation guidelines. And that's it for today. TED Talks Daily is part of the TED Audio Collective. This talk was fact-checked by the TED Research Team and produced and edited by our team, Martha Estefanos, Oliver Friedman, Brian Green, Lucy Little, and Tonsika Sungmarnivong. This episode was mixed by Lucy Little. Additional support from Emma Taubner and Daniela Ballarezzo. I'm Elise Hu. I'll be back tomorrow with a fresh idea for your feet. Thanks for listening.

20:48Ayelet Fishbach: This episode is brought to you by the world's leading eSIM brand, Aralo. When I travel, I don't want to just see a new place. I want to engage with it. It's often the small, unexpected moments that stay with us. The cafe you stumble into, the conversation you didn't plan for, the turn that leads somewhere surprising. Erlo makes it easier to stay connected to those moments. You can activate your eSIM and get online the moment you land. No swapping SIM cards, no searching for Wi-Fi, and no hidden fees. With unlimited data and reliable coverage through top local carriers, you can explore freely and use your phone the way you do at home.

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22:07Ayelet Fishbach: This episode is brought to you by Choiceology, an original podcast from Charles Schwab. Hosted by Katie Milkman, an award-winning behavioral scientist and author of best-selling book, How to Change, Choiceology is a show about the psychology and economics behind our decisions. Hear true stories from Nobel laureates, authors, athletes, and everyday people about why we do the things we do. Listen to Choiceology at schwab.com slash podcast or wherever you listen.

From the publisher

You can't just "find" motivation, says scientist Ayelet Fishbach — you have to learn how to motivate yourself. She shares a handful of tips backed by 20 years of motivation research, offering surprisingly simple wisdom on how to optimize your goals, set yourself up for success and avoid the tempting calls of procrastination.


(This episode originally aired in 2024.)


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