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21 Oct 2026 · 15m · 4 chapters

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How would you design your dream city? | James Rojas

In short

Urban planning should be more democratic and inclusive, but typical community meetings are dominated by planners or a few loud voices. James Rojas proposes “Place It,” a hands-on method where residents build their dream city using thousands of recycled objects instead of talking through surveys and maps.

Key claims

play reduces analytical thinking and enables shared values across age, race, income, and language; people consistently design similar priorities; cities should be planned around relationships with nature and other people, not cars, parking, or wealth.

Notable examples

Camino Verde and “Casa de los Edios” in Tijuana, Mexico; and Phoenix’s Ability360 Center workshop that helped advocate for a more accessible light-rail station (shade, crosswalks, sidewalks).

Guests

James Rojas (urban planner, originator of Place It; inclusion-focused). Chloe Shawshap Brooks (TED curator; interviews/Curator’s Corner). John Camp (landscape and urban designer; mentioned as James’s partner).

Written by AI. May contain mistakes.

Chapters

0:10

The Broken Community Planning Process

James Rojas discusses the challenges of community planning meetings and the need for better engagement.

“The idea being that, of course, people should have a say in shaping their neighborhoods, whether it's housing, businesses, transit or parks.”
2:01

Introducing the Play Methodology

Rojas introduces his innovative method called Place It, encouraging playful engagement in urban planning.

“This is all coming up right after a short break.”
4:24

The Power of Play in Urban Planning

Rojas elaborates on how play can facilitate community engagement and create better urban spaces.

“Today we're going to learn about how to build your idyllicity to play.”
14:00

Introducing James Rojas and His Journey

Learn about James Rojas's background and his approach to urban design.

“On our first call together, within a couple of minutes of meeting, he actually suggested that his partner, John Camp, should give the talk instead.”
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Transcript

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0:03You're listening to TED Talks Daily, where we bring you new ideas to spark your curiosity every day. I'm your host, Elise Hu. City to city, we have design processes for community input on local planning. The idea being that, of course, people should have a say in shaping their neighborhoods, whether it's housing, businesses, transit or parks. This is a clear, well-meaning, democratic idea. If only it were that easy in practice. If you have ever sat through a community meeting about a new development in your neighborhood, you probably know the feeling, the unreadable maps, the confusing surveys, the handful of loud voices while everyone else stays quiet.

0:41James Rojas, who has spent his entire career as an urban planner, thinks the whole process is kind of broken. Community meetings are directed both by the planner that has to facilitate them and the planner who has to attend them. It's either an empty room where nobody cared about the issue or it's a combat zone, where a few aggressive people with very strong opinions will dominate the conversation and everybody else stays silent. So James tried something different. What if we planned cities the way we played as kids? In his talk, he shares a method he calls Place It, where instead of talking, people play.

1:14He hands them thousands of recycled objects like bottle caps, popsicle sticks and hair rollers, and asks them to build things like their ideal city. he has found that something remarkable happens. No matter who's at the table, people tend to build the very same things. And from the hundreds of religions I've witnessed over the years, no matter who they are, people want the same kind of city. They want a city of relationships with nature and other people. James makes the case that play isn't just for kids. It might be one of the most powerful tools we have for building cities and communities that actually feel like home.

1:48And stick around after the talk for our Curator's Corner, where TED Curator Chloe Shawshap Brooks digs into what happened when a group of differently abled people sat down with James's bottle caps and hair rollers and ended up completely reshaping their own city. This is all coming up right after a short break.

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2:42This episode is brought to you by Memorial Sloan Kettering Cancer Center. October is Breast Cancer Awareness Month, and research at Memorial Sloan Kettering Cancer Center is making more breast cancers treatable. A few years ago, MSK's work led to the first targeted therapy for a form of breast cancer that had almost no options, and this year that treatment was approved for even more people. That's the kind of progress that once seemed impossible. Gifts from people like you make these kinds of advances possible. Flexible support gives MSK's researchers the freedom to pursue new ideas and turn them into real treatments for people facing breast cancer.

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4:24And now, our TED Talk of the day. Today we're going to learn about how to build your idyllicity to play. I wanted a dollhouse growing up, but in those days, boys didn't play with dolls. And my parents couldn't afford to buy me building blocks. So I started collecting small polycaptive popsicle sticks. And the governor gave me a shoebox and they built my first mini house. I was so motivated by it that I kept on building streets, neighborhoods, and eventually cities. So that led me to current city planning. But over the years, as a city planner, I realized that we take our work way too seriously.

4:57We use the city as a deadline, as a measurement, as data, or a problem to be solved by a really fancy presentation. We use words people don't understand, maps people can't read, you know, numbers that confuse people and surveys that people don't fill out. And community meetings are directed both by the planner that has to facilitate them and the public who has to attend them. It's either an empty room where nobody cares about the issue or it's a combat zone, where a few aggressive people with very strong opinions will dominate the conversation and everybody else stays silent. But like most people, hate public speaking.

5:32And myself, I communicate better with my hands. So I thought, and for a lot of community members, the city is a place of memories and sensory experiences. Planters have very few tools to capture these kind of intangible qualities. So for planters, you know, we get the land use right, but they feel anything wrong. We can design streets for cars, but not for humans. So I thought, what if we designed cities like we did as children through play, or at least how I did? because as children, our brain's command center, our prefrontal cortex, is not fully developed. So we used our senses and imagination to explore the world.

6:08And we played and we shared without any kind of agenda. So I went back to my childhood and developed a place where people used objects to build their urban planning solutions. I introduced this approach to planners at that time, and a lot of them were hesitant because it wasn't based on a measurement or data. And plus, they were worried that people would build things that the city can deliver on, such as a launching pad to the moon. But instead of inventing this idea, I took it different paths. With friends, I would put up an art gallery where I could put my method into practice. I would lay out thousands of small recycling objects on a table and have people just build their ideal city from them.

6:46And it was a hit. People were creative, and they were social, and they would stay for five minutes or a few hours. I saw a happy side of people that I would not see at community meetings. So after facilitating hundreds of hands-on art installations, I co-wrote a book to understand why this process worked. And how many of you here are under the age of 26? Raise your hands. Well, your brains aren't fully formed yet. So you have capacity to think big and think creatively. After 26, your prefrontal cortex is formed. And now you worry more about survival and that. so people would think more about parking than their imagination.

7:28So through play, we could figure out survival mode and think about the city as an imagination and with creativity. So eventually city planners took notice of them again and braced my method. My city workshops or play dates are accessible to people of all ages, backgrounds, and languages. They go with a very simple prompt. Build your favorite child memory in five minutes using objects. Don't talk about it, build it. Because once you build that memory again, it becomes real and inspires you to build cities of the future. As people start to the objects, they let go of analytical thinking and enter a creative flow state.

8:01It's like art therapy. They start thinking differently. The colors and the shapes of the objects remind people of activities and places that they love. For example, hair rollers will remind African-American women the importance of doing hair with their elders, while an orange maple leaf will remind people from New England about fall. Everybody builds and everybody shares their memory. And these stories vary from attending summer camp, creating make-believe games, you know, hanging out with friends, or learning how to ride a bike. After everybody shared a story, I asked, what do some of these memories have in common?

8:33Most of them are social with family and friends. They're also multi-sensory and often take place outdoors in nature. Children are physically active. They never build passive activities like watching TV or on screen time. And no one builds ownership or wealth and having a lot of toys. And most importantly, knowing every bill is getting to school on time. So people then realize at that moment that across ages, income, race, and geography, they have more in common than they thought. So suddenly the room transforms from a place of individual opinions into one of listening, empathy, and shared values.

9:10So before we start to plan or lay out the brick and mortar, we have to begin our meetings with these feelings of belonging. So now people are ready to play and plan. So we ask people to work in teams to create their ideal communities in 10 minutes. Use the same objects or more because they can collaborate, negotiate, and compromise. So their ideas begin to intersect with each other as they place objects on the table and they move them around in their imagined landscapes. Individual ideas become collective with the help of others, and new possibilities emerge. And this will be difficult to do through words, languages, or maps.

9:46So once time is up, all the teams share their values, share their visions. And from the hundreds of visions I've witnessed over the years, no matter who they are, people want the same kind of city. They want a city of relationships with nature and other people. So to illustrate this, the teams build walkable and walkable communities that are focused on family and friends. They build public spaces, plazas, and public transportation and gardens that dominate the city centers, not skyscrapers. and like the childhood memories there are multi-sensory places filled with parks, nature, trees, water and bring to physical activities they turn freeways into gardens the teams don't build transactional cities with office parks, freeways, parking lots no one builds a giant house in the suburbs and the commute to work and no one builds gated communities or jails because they're planning from joy that makes a big difference so here are two of my favorite projects Camino Verde and Casa de los Edios in Tijuana, Mexico.

10:45Most of the foreign settlements in Tijuana, like Camino Verde, were built very quickly, and they lacked basic infrastructure and especially public spaces. So I was invited to facilitate a grassroots community meeting to design a community center down there. It was a big success. We gave the city 10 pages of notes, ideas from the community. Camino Verde got a community center, but they also got Casa de los Edios, which found these two houses of ideas. It's an integrated public space or library where people can read and give talks. The second project is the 50th Street Light Rail Station in Phoenix, Arizona.

11:18In 2008, the city of Phoenix helped fund the Ability360 Center, which is a state-of-the-art recreation center and community center. It's used daily by people with disabilities. But across the street is the Light Rail Station. At that time, it was a closer station where a mile apart in either direction. And into the hot Phoenix sun, a mile walk with persons with disabilities can be life-threatening. So we did a workshop where it had individuals build their ideal station based on their disability. It would work for them. So after they did that, they worked in teams and merged their ideas to create their ultimate rail station designs.

11:53So these solutions they created kind of helped solve their mobility challenges. So they became the advocates for this potential infill station. So for many years, they made phone calls, wrote letters, sent emails to their mayor and the council person. Until 2019, they finally got a station built, which gives them a lot more independence to get to the center. Plus, they saw their designs in the stations. Planted crosswalks, low grade, low sidewalks, artwork, twinkly shade, and landscape buffers to protect them from the street. So through play, City of Plante becomes human again. People don't just describe it.

12:28They show it, they fill, and they own it. And that moment, something shifts. They stop being passive participants, and they stop being active designers, the visionaries of their own communities. And this gives planners and the public a new way of shaping cities, not just repeating what we already have, but imagining something better. And sometimes the most powerful tool we have to do this is to play. Thank you.

12:57That was James Rojas speaking at Play at TED in 2026. And now here's TED curator Chloe Shasha Brooks on getting to know James, including the moment he tried to hand his TED Talk to someone else and why this work means so much to him. Hi, thanks for listening to James Rojas' talk. I'm Chloe Shasha Brooks speaking to you from New York City. As I think you've just sensed from his talk, James is one of the kindest, most earnest people I've ever met. As we prepared for his talk, he once turned to me, shrugged, and with a genuine smile said, I really love what I do. He told me that he does this work because much of the urban planning world excludes women, people of color, and people with disabilities, and yet these are the people most affected by urban planning decisions.

13:44And as he mentioned in his talk, he has always loved playing with toys and building structures out of found objects. It's pretty cool that he found a way to turn that into a career that fosters inclusion and that leads to the betterment of communities. And he's humble. On our first call together, within a couple of minutes of meeting, he actually suggested that his partner, John Camp, should give the talk instead. John was sitting right next to him in the video frame. I didn't even know that John was going to be on the call. James explained, John is more of the public speaker. So I asked John about his work.

14:18John Camp is a landscape and urban designer. He told me all about his work, which was really compelling. But I stuck with my original plan, and I told James, we'd really like for you to do the talk at this play-themed TED event. You're the originator of this play methodology. He nodded and he said, okay, he would do his best. After the event in May of 2026, we had a celebration for all of the speakers at a nearby rooftop restaurant. James and I sat together over small plates of french fries and crudités, and he told me more about his life. the community he's a part of in Los Angeles, new place-it workshops he was about to lead, and how in high school he took an architecture class thinking it would be perfect for him, and instead he was miserable because architecture was taught in a very technical way with a major focus on the rules.

15:04He understood why those skills mattered, but he had always experienced buildings in a very physical way. He wanted to understand their shapes through his fingertips. He also told me a longer version of the story he shared in his talk about the Ability360 Center in Phoenix, Arizona. This is the community center designed for folks with disabilities. He invited a group of people with different disabilities to participate in a workshop that he led where they were able to play and design in order to imagine what they would need for this community center. One of the main topics of discussion at that workshop was how these folks would get from the two closest light rail stations to the Ability360 Center and back.

15:45Each station was a mile away from the center. A mile is a long trip if someone can't move quickly, especially under the hot Arizona sun. So the outcome of this workshop helped shape the height of the sidewalks, the crosswalks, and the shade structures to protect people from the sun between the Ability360 Center and the two closest light rail stations. James shared that these kind of specific, nuanced needs are rarely considered in traditional urban planning. I believe that. Before meeting James, I would have never guessed that a pile of hair rollers and plastic bottle caps would actually lead to real change.

16:19I'm so glad I was wrong about that.

16:24If you're curious about TED's curation, visit TED.com slash curation guidelines. And that's it for today. TED Talks Daily is a podcast from TED. This episode was fact-checked by the TED Research Team and produced and edited by our team, Oliver Friedman, Lucy Little, Emma Taubner, and Tanzika Sungmarnivong. Additional support from Daniela Ballarezzo, Christopher Faze-Bogan, Valentina Bohanini, Banban Chang, and Lainey Lott. Learn more at podcasts.ted.com. I am Elise Hu. I'll be back tomorrow with a fresh idea for your feet. Thanks for listening.

17:11This episode is brought to you by Memorial Sloan Kettering Cancer Center. October is Breast Cancer Awareness Month, and research at Memorial Sloan Kettering Cancer Center is making more breast cancers treatable. A few years ago, MSK's work led to the first targeted therapy for a form of breast cancer that had almost no options, and this year that treatment was approved for even more people. That's the kind of progress that once seemed impossible. Gifts from people like you make these kinds of advances possible. Flexible support gives MSK's researchers the freedom to pursue new ideas and turn them into real treatments for people facing breast cancer.

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From the publisher
Urban planner James Rojas has led hundreds of workshops where participants creatively design their ideal communities with small objects — and he's noticed that people of every age, income and background build strikingly similar places. Through play and storytelling, he shows how we can use our childhood memories and imaginations to shape the places we live and love.

Hosted on Acast. See acast.com/privacy for more information.

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