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Podcast Summary: Tetragrammaton with Rick Rubin - Episode: Jimmy Iovine
Overview In this episode, legendary music producer Jimmy Iovine shares his journey from a young engineer to a prominent figure in the music industry. He discusses formative experiences with renowned artists such as John Lennon and Bruce Springsteen and the significant moments that led to the creation of Beats with Dr. Dre. Iovine also elaborates on the establishment of the USC Iovine and Young Academy, aimed at integrating art, technology, and business for future creatives.
Key Themes and Discussions
Early Experiences
- Background and Influence:
- Grew up in a tough Brooklyn neighborhood where athleticism was valued; turned to music when it became the new currency.
- Reflected on the importance of self-confidence and belonging in his career trajectory.
- Working with Legends:
- First job with John Lennon at age 19, which shaped his perspective on the industry.
- Learned the value of collaboration and the need for loyalty and integrity in artistic endeavors.
Transition to Technology and Business
- Involvement with Apple:
- In the early 2000s, recognized the music industry needed to adapt to digital distribution amidst the rise of piracy (e.g., Napster).
- Collaborated with Steve Jobs to explore the cultural implications of digital music distribution, leading to the development of iTunes.
- The Birth of Beats:
- Partnered with Dr. Dre to create Beats headphones as a response to poor sound quality from existing earbuds.
- Focused on branding and marketing strategies that emphasized cultural relevance and visibility in music videos.
- Innovative Marketing:
- Used product placements and partnerships with celebrities (e.g., LeBron James) to create a lifestyle brand around Beats, extending its reach into sports and fashion.
Educational Initiatives
- USC Iovine and Young Academy:
- Iovine and Dre invested in a $70 million interdisciplinary program to teach students in a collaborative environment that merges art, design, business, and technology.
- Emphasizes the importance of breaking down silos in education and industry, fostering communication and cooperation among different disciplines.
- Future of Education:
- Advocates for a shift towards interdisciplinary learning that prepares students for the complexities of modern careers, emphasizing the need for understanding across different fields.
Insights on the Music Industry
- Changing Landscape:
- Draws comparisons between traditional music business models and modern streaming services like Spotify and Netflix.
- Critiques the music industry for failing to adapt and collaborate effectively, often leading to a fragmented relationship with artists and consumers.
- On Success and Legacy:
- Reflects on his extensive career and the evolution of his role from a producer to a visionary behind innovative concepts in music and education.
- Emphasizes the need for personal fulfillment over business success, citing a desire to foster creativity without the burdens of corporate responsibility.
Key Takeaways
- Self-Confidence is Crucial:
- Iovine's journey highlights the importance of believing in oneself, especially in competitive environments.
- Cultural Relevance:
- Music and technology must evolve together; understanding cultural shifts is essential for success in the industry.
- Interdisciplinary Collaboration:
- Future success in music, business, and technology requires breaking down traditional barriers and fostering collaboration.
- Personal Fulfillment:
- Iovine advocates for pursuing passions and interests beyond conventional business success, emphasizing the importance of mental well-being and creativity.
Conclusion Jimmy Iovine's insights in this episode of Tetragrammaton illuminate not just his personal journey through the music industry but also broader themes of innovation, collaboration, and the future of education. His experiences underscore the necessity of adaptability within a rapidly changing cultural landscape.
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Transcript
Automatic transcript. May contain errors.0:00Jet Libert Thank you William I walked in, and I got to work with him for two weeks in the very beginning. I'm living in my mother's house in Brooklyn, right? Red Hook, Brooklyn. I said, Dad, you're not going to believe this. I got to work with John Lennon. He goes, lucky him. I said, what do you mean, lucky him? He goes, he's famous. Where's he going to find a good person? You'll be loyal to him. You're honest. Where's he going to find somebody like that? That's amazing. I mean, and by the way, I never got a weird ego because of it. Yeah. I just always felt like, oh, I belong here. Beautiful. I never felt like I don't belong.
1:02And like, that's why I never breathe my own exhaust. So I don't think like, oh, wow, I had a hit record. I'm like, who doesn't? You know what I mean? It's like, I never, I was always like, I'm here. This is what I'm doing. And it turned out good. Now I'm insecure of my life completely. I was, but I'm never insecure about where I am with my work. What are you insecure about? It sounds like you have self-confidence. Now I have self-confidence in my whole life. Yeah. But growing up, you know, I was a little guy in Red Hook, Brooklyn, where the currency, well, I'm psychoanalyzing myself. I watched the Martin Scorsese documentary the other day.
1:41I felt like I was watching myself. Same story. You know, little guy, tough neighborhood, you know, blah, blah, blah, blah, blah, blah, blah. The currency in my neighborhood was athletics and physicality. You know, if you were a tough guy. I didn't have either one. Then what happened was in 63, music became a currency, and I went all in on that, and that's how I ended up where I am. But those other two things stay with you. You become insecure about girls because that's who the girls go out with, right? You want to be a football hero, right? So I'm making this up right now. I went to a lot of psychotherapy in my life.
2:19I think that's where it's coming from. But then eventually I started to get more confidence about myself and I feel really good now But but I've never I never felt I was going to go somewhere somebody wasn't going to like me I I know that sounds weird But I know people feel that yeah people feel that they go to a party they go. Oh my god I go to a party. I figured you know life of the party. Let's go right. You know what I mean? Okay, it was part John Lennon brought me to a party once he brought me it was him Ringo Harry Nielsen and me and Richard Perry we went to Roman Polanski's party what was that like it was out there it was everything you think it should and shouldn't be yeah so I went there but I remember I didn't feel like uncomfortable I was only 19 years old yeah I was looking around like oh wow look at this you know and because the worst thing you can do in life if you have some success is breathe your own exhaust it is so fucking boring and it reads when people see you they read it yeah they read it i don't know how to fucking do half the things 90 of the things i do i get people that know how to do them and i help them that's it you know i'm not steve jobs i'm not even marty scorsese well he's a genius he's brilliant but I'm saying I'm none of those characters, right?
3:45But part of that comes from thinking that you're comfortable, so you're not defensive, right? Great. So one of the things I wanted to tell you about is the journey from Interscope to Apple to my schools, where we are now, and the why of it. So 2003, market business hits turbulence. I'm not interested. I'm not working on tech or anything like that. Is that like when Napster happened? Yeah. So I figured that the labels need to do something else. A, to offer the artist, or else why would artists want to do that, right? And also, the boat was leaking furiously. And all the labels were suing everybody and stuff like that.
4:32So I get a call from Doug Morris, who was running Universal, said to me, go up and see Eddie and Steve, Steve Jobs and Eddie Q about iTunes. So I got up there and I met those guys and it just was so fascinating to me to see what they had going both technically, but culturally. When Steve, you had a guy who understood not just overall culture, but understood popular culture. He was kind of like, you know, you're too young actually. like a Morita kind of guy, the guy who founded Sony. You know, look, he had The Walkman. He bought Columbia Records, the compact disc. You know, he had it, right? He was a tech company that had popular culture.
5:24He was the first that looked like that. Actually, I think Steve got a lot of it from him. I think so, too. I think he said that that was, like, one of his inspirations. Yeah, well, it had to be. Yeah. So I go up there and I get completely infatuated with the whole ecosystem of music to digital distribution. At that time, were we still selling CDs? Oh, yeah. Okay. Oh, yeah. But I found a new love. The way I fell in love with music, I fell in love with the idea of this ecosystem. It just felt natural to me. and it felt culturally relevant. It didn't feel like a machine. And that was a lot to do with Steve Jobs, who, you know, we spend most of our time together talking about Bob Dylan and John Lennon, you know, because he loved the Beatles and he loved Dylan, you know.
6:17And we helped him EQ iTunes at one time and, you know, whatever. We just helped wherever we could. I felt the party was at his house. You know, I felt that that was the direction and it could be a really good direction. and I didn't have any interest or thinking that it was possible, then we could build our own iTunes. That was beyond my even comprehension, which I later realized I was just not sophisticated enough yet. Right? So the power of MP3s and the whole thing just kept getting bigger and bigger. So I realized, okay, if we're going to be a record company, we have to do more than just this.
7:00If we're not going to distribute our own records, we have to create other businesses. Of course, part of it, I saw what you guys were doing in hip-hop. Russell, Puff, these guys were all doing very entrepreneurial things. And I said, that looks really smart, you know, because they bring a lot to it. They bring fashion, they bring taste. It was the whole movement. It wasn't just the music. That's right. So we tried a bunch of things and the great story of me and Dre running into each other, because Dre was really upset with the earbuds. Yeah. The iPhone. The white-wired free headphones that came with the iPod.
7:43And the iPhone. And it was so powerful, the reach of that thing, that every kid in the world was walking around with that thing. So Dre says to me, my kids are listening to music on their computer and those earbuds. Sounds terrible. I spend all day doing it. I spend every day and it sounds horrible. He said, there's got to be a solution for this. What is it? Then about six months later, I ran into him, and he told me that great story. I mean, it is a great story now. He said to me, you know, my lawyer wants me to sell sneakers. And I said, no, no, no, Dre, speakers. Remember what you said, right?
8:17And I said, okay, headphones. Oh, okay. And he said, we can do that? I said, I think we can do this because I was hanging out at Apple. I was hanging out at Apple a lot. I would go up twice a month, three times a month. Yeah, because you thought it was the future. Absolutely. Yeah. I'll tell you what it was. Maybe you have the same thing, and I think you do. I was never cool as a kid, so I wanted to be around cool. And music was cool. I realized that music, not the music, but the whole thing of a record company, was feeling dated, and this was now cool. So I can recognize cool. I may not understand what they're doing, but I know it's cool.
9:01Especially the lead singer, Steve Jobs, right? I said, okay, this is it. So I aimed my boat in that direction. And I remember Jay and I decided we're going to do headphones. Then we put the company in. I went to Steve and I said, Steve, why don't we do beats with you? He said, I don't want to sell headphones. He goes, you sell headphones. I said, okay. Did he say why? He's brilliant, but he wasn't always right. No one's always right, right? He felt that no one would pay for audio anymore on headphones, and people thought these were cool enough. He said, but if you want to do it, so we're at lunch at a Greek restaurant that had one of the, you know when you bring your kids to a restaurant, they have the crayons on the paper, right?
9:52So he tells the waiter, before we were finished, he told the waiter to come over and take everything away. And he said, do you have a marker? We got a marker. And he drew out, I wish I still had it. He drew out manufacturing, distribution of hardware, right? Because you had never done that before. I had no idea, right? But I knew I wanted to start a headphone company. And so we started Beats. and beats obviously worked, right? It was an incredible thing because what we did was we harnessed the popular culture that we were able to harness. And the way I work is everybody who walks in my office, I show the designs to.
10:36It's like I play them records, you know? So I showed Pharrell, I showed Gwen Stefani, I showed a lot of people the designs and asked them which ones they like. And Dre and I were always collaborating on it. And we came up with that incredible design, you know? And what we did, see, I got to rewind to hip hop because it's just kind of how I approach everything. When I met Snoop and Dre, I just said, this just needs to be marketed properly. Everyone in the world needs to hear this shit. And if Interscope did anything, it helped with that, right? We spent the money. We knew how to get the platforms on it, MTV and radio and all this stuff and worldwide and whatever.
11:24But I felt the same way about headphones. The only headphones anybody knew anything about was Bose. And their advertising was, we're going to put you to sleep. I'm like, come on. Right? I said, we can do better than that. Right? And the whole thing was noise canceling. But we had noise canceling as well. But what I did was I got as many videos as I can, and I put the headphones in the videos. In music videos? Yeah. Yeah. So any time one of your artists made a music video, you'd show them wearing the headphones? Well, they were in the headphones. The artists didn't want to do it. We didn't do it.
12:05But most of the time, everybody agreed. So it's almost like product placement for visibility. Yeah. And Beats, we had some money, so we put money in. You know, it was cool, you know? And it really worked. So then we're still on this thing of Bose is banging noise cancellation. And we said, well, we have noise cancellation. What we're going to do is we're going to keep a different kind of noise out. So we made a commercial with Kevin Garnett, the basketball player. And he pulls up in the bus for the game in Philly which is the roughest crowd in the world. He gets off the bus and they're throwing eggs at the window and all this stuff.
12:53So he takes the headphones and it's called Hear What You Want and he put it on his head. Great. And that was it, right? So that took us from go to sleep to no, no, no, you're not going to sleep. You're going to put on music and hear only what you want in the world and that's what music does to you, right? So I was producing a movie more than a game with LeBron James and Maverick Carter. So Maverick was in my office, and I had a box of beets there. I gave them to Maverick. And Maverick went home, gave them to LeBron, and LeBron's a big fan of Dre. And they called me back, and they said, can we have 15?
13:32We're on our way to Beijing for the Olympics, and I want to give it as a gift to the Olympic team. So I said, LeBron, do me a favor. when you get off the plane, have the guys wear it when they get off the plane. So I have no idea the impact that's going to have. It's televised all over the world. All over the world. It's unbelievable. So the dream team is coming off the plane, and they all have the headphones on. Some around their neck, some on their head. So then what we realized is, oh. And that really did come from Maverick being in your office and you giving him headphones. It wasn't like a marketing plan of like, let's figure out how to get it to the players at the Olympics.
14:19No, that came later. But still, it happened in a very organic way. That's right. Amazing. So now what we took from that was, oh, sports. nobody is doing headphones in sports yeah no one some football players had headphones but no one that was the drive of their marketing so then we get dre and lebron and we put them in a gym together and we imply that if you wear these headphones you could work out harder because music's going to inspire you to work harder. Wild. And then we had a guy named Omar, who was our marketing guy. He was terrific. He figures out a way to find all the equipment guys on all the teams.
15:12We didn't go to the people that owned the Giants. We went to the equipment handlers. And we put in everybody's locker, we put headphones. So now all of a sudden - Just like a gift. Yeah. You turn on the NFL and these guys all have the headphones on in practice, right? So we had LeBron and then we had this infiltration of the NFL first. So we moved kind of away from music a little bit and went heavy into sports. Yeah. Also interesting because at first he wanted to make sneakers, which is what was for the sports. Right. And then you do headphones because that goes with the music. Right. And it ends up coming back to sports.
15:57Very interesting. No, it's crazy. Crazy story. It was crazy. So simultaneously, I still was bugged by distribution. From the early 2000s, I wanted to have a streaming service. As a matter of fact, even earlier than I met Steve, I had a little bit of an attraction to it. We started this TV show, Me and Doug, right? It was supposed to be a streaming service. But when Spotify started, I said, okay. So I bought me and Trent and the people at Beats and our crew, we bought Mog. It was a foundry sort of streaming service. We bought it because my dream and Trent's was that you make the music, you put it out, you distribute it.
16:54and then you have the instrument that people play it on, which was headphones. You could also make sure it sounded good through that whole chain. Exactly. Exactly. Exactly. Trent wasn't involved in beats, but he was involved in beats music, and he was extraordinary in Apple music as well, I'll tell you that. So we have it, and I've always seen everything in one place. But now what's going on is, I didn't know this. What we were doing, which was unusual for the day, was really multidisciplinary behavior, where tech, you can't get any more different than building hardware than to making music. You know, people always say to me, well, you guys, you and Dre are recording engineers.
17:45Of course you build a headphone. I said, Bruce Springsteen's a guitar player. If you gave him two pieces of wood, it's not going to come out as a guitar, okay? Period. Or anybody, you know, Keith Richard, any guitar player, right? So now we sell to Apple. I realized that - Did you sell the headphone company first? So it's the music streaming service, which is now Apple Music. Yeah. And the headphone company. Yes, same time. Okay. But I realized that all these companies, at the time at least, Google, because I visited them, and Microsoft, they were really engineering societies. They really were.
18:28Where I learned that engineering and design and everything else that falls underneath that, you know, art and creativity, they're siloed when they learn and they're siloed when they come out. Narrow expertise. Yeah. Siloed. Yeah. Right? So then I wanted to bring social into streaming when I was at Apple, right? And Trent and I wanted them to buy Musical.ly. It's now called TikTok. They changed the name. Really? Yeah. Musical.ly became TikTok. Yeah. Musical.ly was a social app. Oh, music.ly. Yeah. I remember. Where you get a song, you make a video, and you put it up and everybody, your kids can become involved.
19:22They dance and all this other stuff. I like the social aspect of it. I always wanted music streaming to breathe in and out so people can react, so people can communicate with the artist. I didn't want it to be an ATM machine. More of a sense of community around the artist. Yes. Rather than an artist having to go Instagram, now TikTok, Apple Music, Spotify, Amazon. Right now, because of that sideload mentality, none of them have social. None of them. None of the streaming services. I don't know. They feel they can't do it. I don't know what they feel. They really think I'm wrong, right? Because I told all of them.
20:02But it led to me realizing that there's a breakdown of communication between technology, design, and any form of the arts.
20:20So I left Apple, not because of that, but that was, it was, I had an idea. and Apple's an incredible company and they treated us really well but it was just, I ran out of time or ran out of personal runway I was 65 years old I said, you know, I'm not going to do this anymore And you also took it very far Yeah Like you made it happen Yeah, but I didn't finish the thought So, because I'm a good top line guy but a lot of times what goes underneath it I need a lot of people for and I need a lot of cooperation. Before we went to Apple, this is why I noticed the thing at Apple because I had it at Beats.
21:04I couldn't get engineering to communicate with design. And then I had these other 200 creative people around us and no one knew how to communicate and what would always go on. Almost like they were speaking different languages? And sometimes on purpose. Really? Yeah. I mean, a lot of time engineers do it on purpose. You can win every argument The other person thinks he sounds stupid, right? And he goes, oh, I don't understand this stuff. It's a hell of a power to have. You're the only person in the room that knows how it works, right? So that's very literal and very simple, but that's what I thought was going on.
21:42So I said, what really needs to happen, and I told this to Dre, is education should not be siloed. You need collaborative innovation at these companies. We needed it at Beats. We couldn't find people that knew how to work together, how to collaborate and really communicate. And it was causing a lot of breakdowns. And when I went to Apple, I realized, well, that goes on here too. It goes on in most companies now because most companies now need to understand tech. So they need to understand the fundamentals of tech. So what Dre and I did, which was probably crazy. I'm going to mention a number because I don't want to be, it's in public, but I just want you to know how insane it must have been.
22:29We went to USC and we said, we want to build a school that people could collaborate, innovate and collaborate, different disciplines. And there was a guy named Max Nakeas, who was the president, who just, it hit him like lightning. He goes, I'm an engineer. You're right. He brought in this woman, Eric Murl, who was the Roski School, which was the art school. She came in. Dre and I wrote a check for$70 million. Wow. Right? That's a wow, right? On nothing but a top-line idea. Yeah. Interdisciplinary learning. This is 2013. Everybody at USC thought we were out of our minds. All the others, not all, most.
23:17And we had to, with Eric and Max, navigate our way through that. Figure out what that looks like. And it's called the Ivan Young Academy. And it's been open for 12 years now. But my whole life, whatever business I do now, whatever I do now, it's all based on interdisciplinary. I think every engineer in the world should understand different disciplines. And I think that design, et cetera, should understand the language and the discipline of tech, right? And communicate. And what's really crazy is that a lot of these companies think they have that, and they don't have that. They have different departments that do each of those things.
24:09They don't understand each other. But you got to know the why of someone. I talked to some of the greatest engineers in the world when I were doing this. They didn't understand that what I do is not fungible. They don't understand that. I had one of the engineers tell me one day we were doing video. He says, I love television. I know how this should end. That means you don't understand the why of Steven Spielberg. Right? It's also why Apple wasn't Dell. Right. You know, Apple wasn't IBM. Exactly. Apple was different than Apple. If Marina doesn't die, Sony could be Apple. Because then they got people in that didn't understand that.
24:54And there's some question now whether the people at Apple understand that still. Again, no one is Steve. But I know that they're doing it. They're trying. But I still think that the basics, nothing to do with Apple, the CEO or the CEO of Microsoft. It's got to do with education. Siloed learning, we felt, was over in 2012, 2013. So we started this school. Now, a lot of schools are doing this. Really? Oh, yeah. MIT's put up$100 million to build one of these schools. Wow. Yeah. Because it makes sense. Yeah. What happens to a kid that grows up today? They grew up with multiple disciplines. They have to understand tech or they can't communicate or can't do anything.
25:46They have to understand the fundamentals. Kidism was just a remote, put it on and change the channel. Life's more complicated than that now. They understand, especially because we're being in a city, understand the soul and the music and art, and they understand design. All kids understand design. I have a feel for design today. The minute at 18 years old and you go to college and they take all of that away from you, and all you're doing is engineer, lawyer, accountant, right? And whatever else exists today, you know? So we felt that when you're learning, you need to learn multiple disciplines and collaborate.
26:31So what we have is we have a thing called the garage, where we'll take a kid who at 19 years old wants to be an engineer. And we'll put him with a 19-year-old that wants to be a designer. And one wants to be an entrepreneur. And one's a creative musician or whatever. And they have to build a project together. them. So now what they learn is, I see why that person's important. And they learn the language and to communicate. And everything I do now is kind of built around that accident, or not so much of an accident, of Beats and Apple. I didn't invent it. Steve Jobs and Marita are the first people that really did it, right?
27:13I just saw it and I said, oh, okay. And you still see that it's still not all the way there. It's not all the way there. Not even close. Not even close. And when you deal with these institutions, the engineering societies, they don't want to hear it. They don't want to hear it. They think that they know. And I have a lot of engineers that are friends, but they're like that. So I just felt really early on, especially after I met Steve, that all these tech companies were going to buy all the media companies. That was just obvious as anything to me. And then all of a sudden, what you see, Rick, you're going to jump around a bit, but what you see is Netflix comes out.
28:05It's not just the music business. You see Netflix. Netflix comes out. What do they have? They have a checkbook. They have no catalog. They have nothing. They have Lily Hammer. Little Steven Show was their first show, right? Really? Is that true? Yes. Amazing. You should watch it. It's hilarious. I bet. Right? So what do they do? They write advances. And they buy the distribution of all those companies. All of them. Warner, all the companies. They would license their stuff to Netflix. Netflix took other money and made their own show. So now they have their shows and their own shows. That's sexy.
28:44They build an audience. Now their stock is$500 billion and Warner might sell for$40 billion. Warner Pictures. Unbelievable. Right? Yeah. So how many times you got to get hit with a stick, right? The record business. Spotify is worth$160 billion. All the labels together is not worth$160 billion. And Spotify owns nothing. They own nothing. They're a distribution channel. That's exactly right. By the way, I didn't add Apple Music and Amazon in there yet, or YouTube. If you add those together, it probably goes to$300 billion,$400 billion. Maybe more. Who knows, right? Because there's that mystery of what is tech?
29:33whoa, that's not me. But yet the tech companies are going, oh, media, that's me. You know, another reason that I think that this happened this way is that the record companies were always so adversarial with each other that they couldn't be the ones to say, let's group together and sell our stuff online because they hated each other. That's one of the reasons, But the fundamental reason is they felt from the beginning, Warner Music sold MTV. That's not what they thought they did. How crazy is that? They didn't understand it. MTV was more valuable in the record business. They didn't understand it.
30:14Okay, right, exactly. It's not their thing, right? I mean, those two examples of Netflix and Spotify I just gave you are, now at least Netflix owns all their content. Now, and also Disney, Warner, Paramount have started their own streaming services. I get it. It's hard, though, when if you had to subscribe to all of the different labels for music, it wouldn't work. You don't have to. You don't have to, Rick. What you need to do is, let's say hypothetically, you build a streaming service. Not today I'm talking about. Could have happened. Yeah. And you all distribute through it. You can have your own distribution.
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31:06You can. You can have, you know, Hulu was Fox and NBC or something. You could do it, you know. And at one time you would have said, no way is somebody going to subscribe to Prime, Disney, HBO, Netflix, Paramount, Peacock. If you want to watch football, you need four streaming services. So people, you could build a model around the record business where people would either get the music from the label or from a combined distribution. Because if you control the distribution, you can deal with the communication between your customer. What these people refuse to have is customers. They were always wholesalers.
31:53And I think this is all changing in both television, movies. I think this guy, David Ellison, I met with him once. He seems to have a really interesting take on it. And I know that the people at UMG, I don't know the other labels. I know the people at UMG want a more progressive sort of relationship with the customer and stuff. You know, that's what this whole complex thing is. This whole complex thing is for artists to be able to have everything in one place, you know, and it's doing really well. And like everything else that we always do is everybody thinks you're crazy. But I don't think we're crazy.
32:44I think we got something going. But the school, I mean, think about it. I'm thinking 20 years out, which I probably won't be around. But to have an engineering society that truly understands the other disciplines will make the world. This is what I do. I do entertainment. I'm not a doctor. I don't know anything about any of that shit. I understand entertainment. And it will make entertainment a better place. It will make the instruments we use better. Remember, because Steve understood it. And the iPhone is still the most powerful thing in the world, right? It's the most powerful instrument. But he understood it.
33:24He could communicate it. And that's our little goal. That's why we built this school. And it's a great model. And we want, this is one where we want everybody to copy us. And by the way, we know nothing about education. You just see what's missing in the picture. Yeah. That's how we operate. Yeah. I didn't know how to build a headphone, neither did Dre. But we got it built. And we made the number one headphone company in the world. We were number one in Germany, and Sennheiser was number two. Unbelievable. We were number one in Japan, and Sony was number two. Unbelievable. Right? Crazy. Right.
34:02So that means we could do this. That's all I mean. I thought you were retired. I am retired. what I've done is I took the bit out of my mouth and I found individuals that had that same drive and I asked them to take the bit. Great. And so like a day like today, I have nothing to do. I'm talking to you and then I'm going to the Dodger game and I'm not going to the Dodger game, taking my son-in-law. I'm not going to talk business, you know, but I do have Zooms and stuff and meetings where I kind of set the tone for what I think we should do. Hey, you have a vision for the future and you want to see it happen.
34:45I have a vision for what it shouldn't be. Then I fall into what it should be. And I know it shouldn't be the way it is right now. I just don't believe it. I talked to Lucian Grange a lot about this and he really wants to get it right he's been great and um and i'm starting to reach out to other people but we got something going on and it's all one thing to me everything is one thing i don't see things siloed i think everything is should be in one place i know that sounds impossible but it's not impossible
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37:06Of all the groups on Interscope, who were you most surprised by their success? Wow, wow, wow, wow, wow, wow, wow. Surprised. I was surprised at the scale of Black Eyed Peas. Really? How big they could become. Because they came to us as an alternative rap group. I have others that I'll mention. But Black Eyed Peas, what happened with Black Eyed Peas is a fabulous story that you'll love. Tell me. So I'm with Bono and Edge in France. And they were on Interscope at the time. Still, no? Yeah. Yeah. But they're trying to do something. And I always... How did they end up not being on Island Records? I never understood that.
37:55They were Island Records. Well, Chris was gone. I see. Chris was gone. Who's another person? They like me. I see. So when we sold to Universal, Bono went to Doug and said, I don't have anybody here that I know. Like I know Jimmy and I knew Chris. And Doug said, yes, Doug. It made sense to Doug. And the first thing we did together was Beautiful Day. And it was fantastic. I didn't write it, but, you know, we all made it happen, right? And then I brought Bono to meet Steve. And we put their songs in the commercial and all that stuff, right? So anyway, so Black Eyed Peas was one, definitely. No Doubt was another, I believed.
38:34But they came a long way in their songwriting after five years. You know, we had a lot of artists. And they were an alternative rock band. Scar. And they turned into a pop sensation. You can't plan that. Yeah, you can't. Because when they start out as something else and then they cross over to pop, that's always interesting. You know, like, there were some real hard rock bands that made a real penetration, like Helmet. Yeah. That was very, very aggressive that I thought, you know, I thought they'd be niche, and they became much more than niche. But I would say that, you know, I'm such a cheerleader, and I'm so optimistic.
39:11I wake up every day, I'm completely optimistic. So I think anything could be anything. What do you think at Interscope you did differently than what other record companies were doing? You were coming from outside of the music. No, I came from where you're coming from. Yeah, you came from making records to running a record company. Right. Most of the people who run record companies came from working at a record company. Because when I was broke, the first freedom, I call it freedom, independence, the first apartment I ever got was from a singer. I run the room with this really smart person and I went in a room with three of them in a row, which was John Lennon, Bruce Springsteen and Patti Smith.
39:54And my life changed. So I said, OK, I need these people. And they taught me culture. They taught me everything you could possibly need to know about popular culture. I mean, that I could have possibly comprehended at the time. So when I went to Interscope, I applied the same rules. I said, this is where the answers are. The answers are not in me and not in the people that work here. The answers are there. The answers are with Dre. The answers are with Trent. The answers are there. I didn't care how much money we spent. I didn't give a flying fuck. It was all money. I didn't care. When I met Snoop and Dre, I didn't understand hip hop.
40:39But they reminded me of Mick and Keith. How Mick and Keith hit me when I was 12 years old. I said these guys that's who these guys are I went to MTV I said never play another Interscope record if G-Thing doesn't work on video and they put it on and you know boom so that was my different because I knew like you know I knew how to work with artists but I really knew how to work with artists I spent 20 years in a recording studio no one spends 20 years and I recorded. I'm not a businessman. I don't like business. I hate business. I still hate it. But I had to learn it for defensive purposes. You know what I mean?
41:28It's the truth. I mean, I still don't. I still not, you know, I'm not anywhere near the business people that I know. But Interscope, it was a different kind of label because we did things we shouldn't do, especially financially. I would go$25 million down on somebody. No problem. Do you ever miss leaving Interscope? No, not for a second. It was the right thing to do at the right time. No, no, no. I made headphones because I couldn't take the people anymore. Yeah. They don't talk. Yeah. I just said, I can't do this anymore. It was starting to get too much for me. I feel everything is a young man's sport.
42:12I feel you grow out of everything. That's why I grew out of running companies. I feel that at a certain age, you know, I just don't do it anymore. But I never feel funny about leaving the record business. As a matter of fact, I'm very happy I left the record business. I wish I had left it 10 years earlier because I did it. And for what? For one more hit? You know what I mean? I'm a one more hit record? Great. You're not making the music. You're making the music. You're like Jasper Johns. You sit there, you come in here, you paint, and you go home. And you put it out, right? Somebody puts it out.
42:52Yeah. Like I told Bruce Springsteen, when I retired, he asked me, man, why are you retiring? I said, man, I went to your show last night in Milan, 80 ,000 people yelling Bruce. If they were yelling Jimmy, I'd still be working. I said, I talk to scumbags all day. You know, I said, fuck this. You know, not everybody, but a lot of them, you know? It's like, okay, enough. You're the man, you're this, you're Illuminati, whatever the fuck that bullshit is. I'm like, no, I'm a record producer at heart. I'm an assistant engineer at heart. Yeah. Tell me the story of A &M Recording Studios. How'd you get involved?
43:36Okay, it was 1985. And my father just died, which was devastating to me. It's still the worst day of my life. And you know what? Every now and then I have a horrible day. 40 years later, still, that's how close we were, right? And Jerry Moss and Herb Alpert wanted to remodel the studio. Because that place was built by the people at Lincoln Center, and it was all iron and everything. So it sounded kind of, sounded good, but it was out there. I think Lincoln Center has problems with sound. Yeah. As well. Seriously, it's a known fact that it's. The same guy. It's like one of the great concert halls that just doesn't sound good.
44:23Same. That's interesting. Right. So we meet with Jerry and her, me and my engineer, and they like us. How long do you know them? Not long at all. I met Jerry because of this. Okay. so we go in there and you're a record producer at this point you're not a that's all i am you've never owned a recording studio you've never built i worked at a recording studio yeah you know i worked at a record plant and shelly yakis was my engineer and he worked at there and he worked there so we kind of understood all the way around yes so they said we want to remodel a &m studios where you guys head it up and do it i said wow that sounds like i went to the lot and i fell in love with the lot.
45:03The lot's super cool. The lot's beautiful, right? Yeah, Charlie Chaplin's lot. If you were at a different time in your life, you would have bought that place. For sure. You know? I heard John Mayer just bought it. Yeah, John Mayer just bought it with Mick G. Amazing. So we go in there and we tear the studio apart. We literally practically brought it down to its studs. It was a really great project and we gave ourselves the time to finish. The first record that was cut there was Angela Harlem on U2's record. And we designed the studio to record that band. So there was two of the studios, the two main, A and D, they had the big studio part, and then they had these big open booths surrounding it with glass doors.
45:54So you could put the drums in there. You could put a guitar. It was all about not needing blankets. And what people don't understand is that when you record, a lot of people put blankets and baffles and all this stuff. But we didn't like that. So we tried to build, if you wanted isolation, you could have it, but the instruments can still breathe. And if you go to that studio, you'll see that they changed a little bit, but it was a lot of fun. So now during that, which is something I did want to talk about. Like I said, my father died in 85. and I was at my sister's house, literally sitting on the floor because I just couldn't get up.
46:33And Springsteen called me to tell me he was sorry that my father died. And it was Christmas. He died the week after Christmas. And he loved Christmas. And we were very, very close. And we used to always do some great stuff at Christmas. So as I'm talking to him, I said, Bruce, you know, I want to make a Christmas album for my father. If I do that, would you help me? Would you be involved? He goes, absolutely. I said, okay, great. So I get off the phone and I go on a mission. So I stopped producing records for a little while and I go into that. And we made a deal with A &M, but my former wife took me to a party at the Shriver's house where Sergeant Shriver and Eunice Shriver were there because I didn't want any money.
47:27I said, I got to get money out of the way here. I want to give all the money to charity, right? So they had a charity called Special Olympics. And they took me to New Jersey. So there was fake Hulk Hogan and all these fake stars. And I said, why don't you have real people here? Now, I don't know if anybody was involved, but not the one I was at. so I said you know what let's do it here let's do it for these people and they were fabulous they had a son named Bobby Shriver who jumped in and we went on the road and I produced this album it took me a year and a half it was called A Very Special Christmas it had U2 had a Keith Haring cover if I remember correctly yeah well it earned $100 million for Special Olympics Oh, incredible.
48:23In 1987. Yeah. Right? That's amazing. Yeah. And... Who was on the first album? U2, Springsteen, Whitney Houston, Bon Jovi, The Arrhythmics, The Pointer Sisters, Sting. All doing Christmas songs. John Mellencamp, all doing Christmas songs. I recorded a lot of the album myself because I went on the road and I just... Like, for example, Whitney Houston, I went to North Carolina she did a show there and she met me in the studio on the way to sound check let me tell you something I didn't know miracles existed until I recorded that woman's voice she walked out there she sang the song in church it was do you hear what I hear as a kid she knew the song she went out there I can't explain this to laymen but you didn't need a microphone or tape.
49:20It was so powerful and extraordinary. Sang it in one take. She comes in and says, what do you need? I said, I'm not going to tell you this, but she said, I'm going to sing it one more time. Did all the backing vocals. She was gone in an hour. And it was so inspiring. If you get a chance, you should listen to it. Do you hear what I hear? Let's listen to it right now. That'd be great. When you hear this, it's going to blow your mind.
50:14Shepherd boy, do you hear what I hear? Hear what I hear? A song, a song, high above the tree With a voice as big as the sea With a voice as big as the sea
50:46Now sell the shepherd boy to the mighty king Do you know what I know, what I know In your palace, warm mighty king You know what I know A child, a child Shivers in the cold Let us bring him silver and gold Let us bring him silver and gold Oh.
51:36Oh, yeah. Oh.
51:44Send the king to the people everywhere. Yeah, listen to what I say. Listen to what I say. Pray for peace, peace and people everywhere Oh yeah, do what I say Oh, child for the child Sleeping in the night He will bring us goodness and light Yes, He will bring us a new life tonight Yes, He will I know He will Oh, yes, He will Do you want I do? Do you hear? Do you hear? Do you know To hear what I do What I do When I hear Do you know Do you know Do you know Do you know what I do
53:15She makes it sound completely effortless. Isn't it beautiful? Just comes out. Well, she's a miracle. I mean, she's a miracle. What an incredible, incredible gift she had and she gave everybody else. I mean, you know, Rick, I owe so much to black culture. And when I hear that, I just realized that, you know, especially since Dre entered my life and all this stuff that I've been able to do since 1990, right? I owe so much to black culture that I'm going to spend the rest of my life trying to just touch the debt that I owe, you know? And it's really hearing that just, I go back to that day. It was one of the greatest recording days that I've ever had in my life.
54:07The instrument was just so awesome and intimidating. Makes it easy for you. Oh, my God. She needs me like she needs me. She doesn't need me at all. I just went to North Carolina. Were these all songs that you listened to growing up? Yeah. And this is still multi-track tapes. You're carrying tapes to North Carolina. Yeah. Yeah. Me and my engineer, we went to North Carolina. Actually, it was Tom Fennon-Zio. Great. So A &M Studios, they ask you to remodel the studio. Yeah. The first thing you record there is a U2 song. Yeah. And it goes good? They're all one great. But then we lived there. Yeah. And that's kind of what got me not into produce records anymore.
54:52I'm still great friends with the band. I love the band. I was like, these guys are my family still. But I realized I have to pivot. I can't just do the same. At that point, I was producing records for 18 years. And I just said, you know, these guys are all younger than me, and I'm going to get older, and the new bands aren't going to want to work with me. So David Geffen had a record cover. We talked about this last time. And it's okay, I'm going to start a label. And it worked out. You know?
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57:03Tell me a little bit about the inner workings of U2 as compared to other bands. Their process of writing songs is so organic, U2, and so spontaneous that there were times I really felt like I was in over my head. You know, Brian Eno and Daniel Anwar are an incredible act to follow. those guys cover a lot of ground so you work with them after them well i worked with them before on a live album but then we made the studio album to rattle and hum after them i see we made some good music i think they wanted to work with me because it was a very americana kind of thing you know and um i knew how to do that you know but i was with brian eno and bono about three years ago in a room i think it was bono's house or in a hotel or something and i looked at bono and brian and i said you know i'm the second best record producer in this room you know and brian was very gracious was very gracious but those guys are really talented and but they they're the way they produce is actually it's painful and actually they give birth to music it's not like somebody walks in and says hey jude they don't come in with a song not all the time most of the times they don't they come in with an idea and a rough and then it forms in front of you and it's like it's magical yeah but it can take a long time yeah yeah yeah yeah yeah but it's really it's really magical and what they do because they create magnificent music but you work with a lot of artists would you say that the way they do it is particular to them yeah yeah Tom Petty walks in with a song.
58:54Yep. Bruce Springsteen walks in with a song. Stevie Nicks walks in with a song. Stevie Nicks will walk in with a song, song over another song on tape, right? And then you've got to figure out the arrangement and everything. But it's the song. Yeah. So they, for example, when I was in Hawaii with them after Under Blood, Red Sky, because they do it all different ways, I went to a soundcheck in Hawaii with them, And all of a sudden, I hear Adam playing something and Edge, Ken Larry, and I hear Bono humming. And he's singing. He doesn't have the words really yet. In the name. He's singing in the name.
59:37I hear a sound check pride forming. And I said, holy shit. That's why I so desperately wanted to produce the next album. Even before they had words, you could hear it was magic. Oh, yeah. Yeah, that song. And I wanted to produce the next album desperately because of that song. And I would have done a good job on that song, as the rest I wouldn't have gotten as good as Brian and Danny. So they didn't hire me, which crushed me. But they brought in Danny and Brian, who did a much better job than I would have done. Much better. And it set them up for Joshua Tree, which Danny and Brian did as well.
1:00:21And then Joshua Tree obviously was Joshua Tree, right? But they're a different kind of band. They work more song edge and Bono now, you know? I mean, they always wrote the songs, but again, I haven't been in the studio with them in a long time. But it's unlike anything I'd ever seen. Tell me the first time you met Springsteen. I had just finished working with John Lennon. We were going to go in the studio, and he had a song called Tennessee Williams. And we were going to go in the studio, and Sean, his son, was born. And we had the studio booked, I think it was for April. It was 1975.
1:01:08And John called me and said, come up and see me and Yoko. So I went up there. Did he play you the song? We played me the song at the Record Clan. So you've heard the song? Yeah. Great. That's why I say it was Tennessee Williams. That was the name of the song. Because I don't think that song has ever come out. I think it has come out somewhere. Oh, okay. It's somewhere. Let me look, because I would love to hear it. I've never heard it. Look on YouTube. Yeah. Or turn it into another song. Okay, let's see. Tennessee, oh Tennessee. That's it. What you've shown to me. Your world's like water, pure and clear.
1:01:43The sadness of your soul will be used to the music of the sphere And sealed behind your spirit mind, your call but to love and fear America, America, your heroes are alive Your fated men in glory will survive
1:02:11Membership yourself Did he typically write on piano? Both. So I went to the Dakota, and he and Yoko were sitting there, and Yoko spoke, and she said, Jimmy, John's going to retire for five years. So it was funny. It was cute actually in a way, because Sean was just born. I told my sister I was going to John's house, and she went to Tiffany and bought me a teething ring to bring as a gift. Beautiful. I was 21 years old. I had no idea. Gifts, what? Birth, children? I mean, you know, whatever, babies. So anyway, so she tells me, John's going to retire for five years. And she opened this book. And she started showing me his birthday and Sean's birthday.
1:02:58It's the same day and the thing. And he's got to stop for five years. So she said, what's your birthday? And I said, well, my birthday's March 11th. 1953 she looks at it and she goes you should stop as well i said yo i started laughing i said yoko i make ten dollars an hour because i had that relationship with john you know yeah i said yoko i make ten dollars an hour i said i can't quit anything i need more work i don't need less work so it was really a nice afternoon that's the last time i saw him so i go home and um about a week later I didn't know what to do because now I was engineering for John and I'd grown a little bit you know I did three albums with them and I really had grown in my position and everything so the owner of the studio called me I'm still living with my mother it was Royce O 'Carlin he said to me I need you to come in we got this guy Bruce Springsteen another studio just threw him out we're slow and we could use the business and you're good at teaching other engineers how to use our studios.
1:04:06I said, man, I don't want to do that. You know what I mean? I just don't want to do it, right? Yeah. And he started yelling at me and then he called my mother. And he said, I do everything for this guy. My mother starts yelling, you got, this is Roy. He's on everything for you guys. So I go to the studio, right? And it's Bruce Springsteen, John Landau, Mike Appel, and the band. So I'm working with them. I'm showing the engineer how to do things in the studio, make him comfortable. And the next day, he's gone. So John looks at me and says, look, one reason or another, Louisa was a great engineer.
1:04:43He said he had to leave. Can you do this? I said, absolutely. What was your feeling that first day? Well, I walked in on him writing Thunder Rogue. Good day. It blew my mind. It was like, holy shit. At that point in time, nobody sounded anything like that. No, no. He was, he had a sound in his head, Rick. He had a sound in his head. And he didn't know how to get it out. None of us did. But he had a sound in his head, sort of like what he calls it is Roy Orbison, Bob Dylan, and Phil Spector. You know? and he used to play me like the good and the bad, the ugly, Ennio Marconi records when he wanted a guitar sound.
1:05:33Yeah. How old was he at that time? He was 25. I was 22. And it was intense. We had a lot of fun, a lot of laugh, but it was intense. I learned the work ethic because John, in this last album we did, he came in the studio after court because he was being thrown out of the country with Richard Nixon. He used to come and we worked from 12 to 8, 12 to 9. And he went home, you know, because again, now he's 33 years old, he's made 15 albums. This was like, from the day we started Born to Run to the day we finished, we didn't stop. And that was a long time. No, it was all in 1975. Okay. But it was so intense and so work intensive and so not settling, not compromising, Not one fucking note.
1:06:27I really learned the work ethic in that room because I didn't know how to work. I worked hard and I worked a lot of hours. Yeah, yeah. But I didn't know why I was working a lot of hours. He showed me you work till you get it right, which sounds simple. But if you're honest with yourself. Yeah, it's hard. It's hard. It's hard. And it's exhausting. And when you're working a lot, sometimes it's hard to know when it's right. That's right. You get delirious. Boy, I'm telling you, man. Does that describe it properly? When I was mixing Born to Run, I thought I was going to die. Yeah. Of course, it's practical.
1:07:05But why is mixing always at the end when you're tired? When you're too tired to do it. You know what I mean? You're deaf. Yeah. You've been listening loud for months. You've heard the songs over and over and over and over again. Yeah. So, but, and it affords a relationship that we're still great friends. Me and Landau and Steven and Roy and Bruce, we're still all great friends. It's going to be 50 years next year. Amazing. Yeah. Congratulations. That's a good anniversary. Yeah, man. That was, it was really, really special.
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1:09:13Last time we talked, you mentioned Stevie Nicks taking pieces of a police song and looping them up. Other times that you were in the studio where somebody did something that you hadn't seen before, like a new technique or a new technology or doing something in a different way. Well, because I'm so old, I was on a session one day, I was producing, and there was a guy, a guitar player, that was a session guy. And in between every take, he would not listen back to our playback. He had a little computer that he put headphones on and he would go over to his own computer. And so I said to the guy, hey man, what are you doing?
1:10:00The guy's name was Roger Lynn. And he says, I'm inventing a drum machine. The Lin drum. Yes. I'm making a machine that plays the drums. I said, good, because drummers drive me crazy anyway, which they do, right? So few people can really play the goddamn thing. And with Roger Lin and... What was he playing on the session? He was a guitar player, he said? A guitar player. He's a guitar player, yeah. We just recorded Dammit Torpedoes, and he asked us for our drum sounds from Dammit Torpedoes. So the very first Lynn Drum Sound had Tom Petty's drums as a sounds. Wow. Yeah, yeah. Amazing. Any other times you could think of or technical stuff that was new?
1:10:46Well, first of all, we were lucky at Record Plant because we were the hottest studio and we were around the corner from a lot of tech companies, like even Tide Clockworks and stuff like that. So we would get the first phaser, the first digital delay. If you listen to Walls and Bridges, you hear like hours, you hear delays all over the place. Because they were new. It was like when the Beatles discovered stereo, the drums are on the left, the vocals on the right. You were experimenting, right? So that's why I always was curious about technology. because in those days when you got something, you got so jazzed just to try it, you know?
1:11:32I also remember quitting producing when the SSL came out because I was just like, okay, I don't know how to handle this. This is too much for me. It's like a new language. Yeah, it was a whole new language I had to learn. And I was just like, everything came to a head, you know? Tell me more about Bruce beyond the work ethic. Yeah, very simple. Tell me about the guy. Very simple. Zero compromise factor. about his art, his work, and his dignity, his morality, his life, zero, zero compromise. You can't buy him. You can't sell him. You can't rent him. I was for rent. You mentioned something about they were going to drop him.
1:12:12Yeah. I don't know that story. After the second album, Columbia was going to drop him, and I hadn't known them yet. And Mike Appel was the manager and producer at the time, and they had to really scamper around for studio time and stuff like that. And then they started recording and the label heard it and they got back interested. I think a song leaked or Born to Run leaked or something and he didn't care. This guy had nothing, but he didn't care. He's an all or nothing guy. guy he is one of the most just unbelievable guy remember i walked into him in a very different place in his life than lenin because lenin is what i knew i did three albums you know he did three albums but he already had been in the beatles he was already yes huge as huge as you could possibly be and as a solo act yes imagine and he was being thrown out of the country and He had all the political stuff.
1:13:18And Bruce is a guy about to be dropped from his label. Yeah. 25 years old. Yeah. And you got to see that work ethic. You got to see a hurricane form. Yeah. And you get to watch it up front and you just go, whoa. And my life was defined by that. In his success, did anything change after that? No. He's the same guy. Same guy. He's gotten better. You know, he talks about it. Good thing about it. I would never talk about it if he didn't, but depression and all that stuff, and he's worked through it. But the core of the guy, no. He knows who he is. He knows what he wants. He knows what he does. I'll talk to him about stuff, and he goes, wow, I mean, that sounds really good.
1:14:05Not for me. You mentioned last time we talked, passingly, that you mixed Evil Woman. Yeah. Tell me the story. How did that come to be? Well, I just finished working with Lennon, and Jeff Lynne was coming to Record Plant to work on Face the Music is the name of the album. And he asked for the guy who works with Lennon, so they just put me on it, you know. Talk about somebody who's self-contained. This guy, Jeff Lynne, he came in, he wanted to do backing vocals. So I knew Ellie Greenwich, who was the woman who helped me. I knew this girl singer Marge Raymond. I knew these girl singers that were fantastic.
1:14:46So I called Ellie. She put it together. And they came in and viola's backing vocals on Evil Woman. So we had some sub mixes, but we mixed like three songs. And Evil Woman was one of them. But Jeff, another guy, really technical, really knew what he wanted. Great arranger. I mean the mix was there because his arrangement as recording was so perfect yeah it was all him he was an unbelievable talent let's listen to a little Evil Woman oh man haven't heard it in a long time oh man it's a good one it's great it's great you made a fool of me but the broken dreams have got you
1:15:39You hear the girls come in, you know, listen.
1:15:54Hey, woman, you got the blues. Yes, you ain't got no one else to you. There's an open road that leads nowhere So just make some miles between you and there There's a hole in my head where the wind comes in You took my body and pledged to win High, high woman, cryin' shame But you ain't got nobody else to blame
1:16:45That's great. Right? And, you know, Rick, when I sit here with you, you're a record producer, you know, and I hear music and we're in a recording studio, You know, I don't ever want to go in one again. I haven't produced a record really in, I think it was 35 years. But I realized that I never liked business. I like music. I like getting ideas and doing them. But I don't like business. There's nothing about it. I just don't like it. Yeah, something you said about having to deal with people that you didn't like to deal with. Yeah, well, convincing people. The worst thing in the world is have to convince somebody of something.
1:17:24It's a lack of freedom. Yeah. That's what you're talking about. If I could flip the therapy for a second. Yeah. Having to convince somebody of something is a lack of freedom. It's the worst. It's the worst. Yeah. I never want to do that. That's the gift I gave myself when I left. Because, again, I don't know how to work without really doing it, right? So I call myself retired, but I'm retired from that. Understood. I wake up in the morning, I get on a Zoom, I help my son with his company, I help my wife where I can, but I'm not driving. Yeah. The hook's not in my mouth. Yeah. You can do anything.
1:18:10You can make money. But I had to spit the hook out. That's great. I couldn't take it. Great. How much better is your life now? My physical numbers are 10 times better. Everything is better. It's just a better life. Yeah. Is it just a question of less stress or is it something else? It's just less stress. 100%. 100%. Yeah. Because I turned that part of my brain off, the drill bit part. Yeah. Because I used to scan for problems, especially ones that I couldn't resolve, and then go in and fix them. But if you're running a company, there's an unlimited amount of that. It never ends. So if I go into a company now that I'm involved in or I'm invested in, they got a problem.
1:19:00I can say, okay, try this, this, and this. But then I leave. Yeah. You know what it's like? It's like grandkids. The kids bring the grandkids over. You love them. You give them whatever you do, anything you want to do. And then they leave. And they go home. Right? And you love your grandkids. I love my grandchildren as much as I love my children. Yeah. But I don't feel like I'm the only person. Not obligated. I'm not the only person raising him. Yeah. He has a mother and a father that don't want me to interfere like that, right? So what advice do you have for retiring? Well, my thing was very important that I get myself out of the position of my name being on something and being my responsibility.
1:19:46Apple Music was my responsibility Beats Music was my responsibility Beats was my responsibility Interscope was my responsibility I didn't want that anymore Yeah Because then Anything that's remotely wrong with it I gotta wrestle to the ground personally Because like Any company You got three or four really good people And the rest are good But they're not Gonna solve problems like this So what they do is Your bell gets rung Ding, ding, ding Can you You know And you want it to be wrong because you want the problem to be solved. If they don't tell you, it's bad too. Right. Exactly. So, I mean, there were good people at every company I worked with, but I'm saying there were those three or four unique people that you do the thing with, right?
1:20:28Yeah. So my recommendation is only do stuff with people you like. Yep. Only. Got to stick to that. Good rule. Right? And be in a position where you can always give it back. I say, you know what? If you agree with me, great. If you don't agree with me, great. You know, Patti Smith's, and I don't mean this about people that I work with, but she had one of the greatest lines ever. People have the power. The power to dream, the power to rule, and the power to wrestle the earth from fools. You know? And I don't want to wrestle anymore. Whether I'm the fool or they're the fool, I just don't want to wrestle anymore.
1:21:13So, but if I had to really answer that question and rewind my life, I would have gone for therapy earlier so I could learn how to work and be less obsessed. Yeah. If that's a possibility. When I watch everybody work around me, even if they're cool and aren't obsessed, they have really, works hard, man. You know, if you're going to be successful, if you want to get to the top of the game, it's brutal, man. And then what is success to you? Right? What does it mean? But I knew one thing, and I'm so glad I did. When I was 65, I said, no mas. Great. I just pulled the plug out. And you still get to do stuff and have fun.
1:21:55I'm doing the stuff that I love to do, meaning I get to do the creative stuff. And if I help people in business, I have instinct for business. I'm not good at business. I mean, everybody thinks I'm a businessman, but I build companies. You're an idea guy. Yeah. And I know how to get ideas done. Yeah. That's it, you know? You've had enough success over your life that if you didn't have whatever the last big win was, and the last big one was a huge win, probably your quality of life wouldn't have changed at all. No, no, no. What you're getting at is what we see a lot with our friends and people we see from afar, is nobody wants to give up the uniform.
1:22:36They are that uniform. They don't realize it, but it's seeped into their skin. and they are that job. Yeah. And without it... They don't know who they are. They feel naked. Yeah. They want to go in that room and want people to go, oh, shit. So that takes a lot of, for me, therapy as well. Because I don't give a shit. We see it happen with musicians who've been on the road for 40 years and then all of a sudden something happens where they can't do it anymore and they're completely lost. I know. Completely lost. But that was therapy. I prepared for that. By the way, I started that 20 years ago. David Geffen said to me, he goes, let me tell you something.
1:23:16I know you. You are not your job. And don't let that happen to you. And I take great input. I'm a sponge. So if somebody I respect says something, I go do it. I said, okay, I'm not going to be my job. And I'm not. And I wasn't. And it really helped me in life. and I'm still figuring it out, but I like what I'm doing now. I only work with an idea. And if I have an idea, like, you know, I have my friends at Bruce, Dre, the guys that I work with still a little bit creatively. And I got this other business my son's working on and, you know, I'm helping out. And that's it.
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From the publisher
Legendary music producer Jimmy Iovine returns to Tetragrammaton to reflect on the pivotal moments that shaped his path from young engineer to industry visionary. He recounts early lessons learned while working with John Lennon and Bruce Springsteen, and the creative spark that led to the founding of Beats with Dr. Dre, which redefined headphone culture worldwide. This journey inspired the model behind the USC Iovine and Young Academy, an interdisciplinary program designed to merge art, technology, and business for the next generation of creators.
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