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Podcast Notes: Tetragrammaton with Rick Rubin - Episode: Michael Cohl
Episode Overview Host: Rick Rubin Guest: Michael Cohl Description: Michael Cohl, an acclaimed entertainment producer and concert promoter, discusses his vast 55-year career, including his work with major artists and productions, sharing insights into the world of live entertainment.
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Key Figures
- Michael Cohl: Chairman of EMC Presents, founder and CEO of S2BN Entertainment, known for his innovative approach to live entertainment.
- Rick Rubin: Host and music industry veteran, known for his work with various iconic artists.
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Career Highlights of Michael Cohl
- Awards: Emmy and Tony Award winner, Canadian Music Hall of Fame inductee, recipient of numerous prestigious awards.
- Notable Work: Managed tours and merchandising for over 150 world-renowned artists, including:
- David Gilmour
- Barbra Streisand
- Phil Collins
- Genesis
- The Rolling Stones
- Current Projects: Ongoing shows like *A Night with Janis Joplin*, *Bat Out of Hell: The Musical*, and exhibitions such as Harry Potter and Pink Floyd.
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Key Discussions
Early Career and Merchandising Ventures
- Cohl entered the merchandising business to gain influence and control over concert territories.
- Borrowed $3 million to acquire merchandising rights for Michael Jackson's *Thriller*, anticipating a major tour.
Michael Jackson's Tour Challenges
- The tour faced management issues under promoter Don King, leading to financial difficulties.
- Cohl took drastic measures to save the tour, including assuming control and renegotiating terms.
Pink Floyd’s Tour Rebranding
- Cohl recounts the challenges faced when Pink Floyd split; he took a gamble to promote a tour without Roger Waters.
- His strategic thinking led to the decision to target stadiums instead of arenas, leveraging the band's brand power.
Collaboration with Major Artists
- Detailed storytelling about working with influential figures like Bill Graham and navigating the complexities of the music industry.
- Cohl's experiences highlight the dynamics of artist management and promoter relationships.
Personal Reflections
- Cohl touches on personal challenges, including battles with addiction and the importance of sobriety.
- He emphasizes the significance of passion for music, portraying himself as a lifelong fan of the industry.
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Noteworthy Anecdotes
- Meeting with President Václav Havel: Cohl shares the story of organizing a concert in Prague post-Cold War, symbolizing freedom and transformation.
- Unique Ticket Requests: Humorous experiences, including a call from "Captain Buck Rogers" requesting tickets for the Vice President's daughters.
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Key Takeaways
- Industry Evolution: Cohl’s career showcases the evolution of live entertainment and the importance of adaptability.
- Creative Business Strategies: Emphasizes the necessity for innovative approaches in a competitive industry.
- Passion & Dedication: Cohl’s drive stems from a deep love for music and live performances.
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Conclusion Michael Cohl’s insights into the entertainment industry reflect a blend of business acumen and artistic passion, illustrating the complexities of promoting major events and managing high-profile artists. His experiences provide valuable lessons in resilience, creativity, and the evolving nature of live entertainment.
Sponsors Mentioned:
- LMNT Electrolytes
- Squarespace
- Lucy
- House of Macadamias
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Transcript
Automatic transcript. May contain errors.0:02Tecrogrammits.
0:22So I went into the merch business not to be in the merch business, but because if I'm in the dressing room or my reps are in the dressing room all over the world because merch you could do the world. They didn't divide it up the way they did concerts. So I said, I need to go in the merch so that when some smart ass agent says to some manager, we're not going to use coal, I'm going to count on them being good people and saying, no, no, no, cools are merchandiser. He was just in Melbourne with us. He was at London. You'll use coal and everything always went back to that core. I have to control the music in my territory.
1:06So now we have a merch company. We have the agency. In 84, Michael Jackson has Thriller and it's nothing's ever been that hot. I don't think Taylor Swift is as hot as he was then, relatively speaking, even the Beatles. They were hot, but oh my God, Michael Jackson. But I go to the bank and I borrow $3 million to get the merch rights to Michael Jackson. And we're ecstatic. And I'm thinking it's going to get us the tour too. Who's involved in that? I'm in Frank DeLio and Norman Perry. And we do the deal for the merch. Who won the Michael side, Frank DeLio? Frank was his manager. I see. Frank's gone and he was great.
1:54He was at CBS Records and he looked after Michael's account and he managed it all. And so we do a deal and we do a deal for the retail merch. Now we're fine. We know there's going to be a tour. We're hoping to get the tour. But nothing's happening. Then there are these rumors that they're all locked up negotiating with somebody. Nobody knows who it is or what's happening. Then suddenly it's announced it's Dawn King. And Dawn King, every done me so close before. No, no, he was a boxing pro. Boxing pro. Mohamed Ali's pro. Yes. Yes, yes, absolutely. And convicted of manslaughter, did it like 10 years in jail?
2:31I don't know if you knew that part. We're a bit nervous though. We've got 3 million and it's Dawn King. I'm sitting there with Norman going, this isn't the way to go. Holy shit. Michael Jackson. Bill Graham has everything under the sun at that point. And he's the king. He's got the number one merch company. We were number two, but the truth is, you know, those numbers are misleading because we should have been number eight. There was nobody big enough to be number seven. Bill Graham controlled so much. But then there's a whole scurry of Dawn King and there's really a backlash and they need to kind of move Dawn aside.
3:16Now there's a rumor. Nobody knows who they're negotiating with. Nobody. I just assume it's Bill Graham because if it's nobody I can't hear. Well, and behold, they do a deal with a guy named Chuck Sullivan. And Chuck's claim to fame was that his family owned the New England Patriots. I think we'll be okay. Boom. The tour starts. It's unbelievable. It's wacky because Chuck has decided they're going to do three shows a week, only Friday, Saturday, Sunday, which is nice. I always wanted that. Everybody wanted it. Chuck got it. I'm jealous. Michael agreed to it. Good for you. So we're feeling okay, we're good.
3:57And then it's three, two, three weeks into the tour. And Norman calls me and says, there's a real buzz out here that the tours and trouble. And I'm going, that's ridiculous. They're selling out. They're doing three shows in every city. No one's ever done. Even the stones were doing one, the odd place too. Calls back a week later. He says it's true. Everybody knows, trucks and trouble. They raped them on the deal. And this is a great lesson in life, creativity, whatever. Don't do too good a deal because if both sides can't survive. And I go, hold on, what's going to happen? They say the tour is going to go down.
4:36Frank, the Leo had to call me and say, as part of this deal, this is how I found out that they were doing the deal with Chuck Sullivan, I have a bid for the retail rights, which you are. And I said, but I have to match it, right? And he said, yeah, I said, don't tell me what it is. Let me go home and figure it out because I don't want to be enticed by your number. I can talk myself into anything someday. I come back in the morning. I said, my people, we talked out that, that, that, that, my people have said two million. It's worth two million. I'll give you three. He said, we got 25. I said, it's yours.
5:11You owe me one. No problem. Waved it. And he did the deal with Chuck. So it turns out that Chuck has done, he got the tour, but he's done a terrible deal with Michael. And the tour is going to the point of where he can't put on the show. He cannot and not knowing what he's doing. And gotting in with a lot of sharks, the promoter had two trucks. Do you know anything about touring? The promoters don't need trucks. Right, exactly. The promoter, I've never had a truck. Right. The promoter had two trucks. Like the first day I took over the tour, I fired 103 people. So like, but he was going broke. Poor Chuck.
5:51Who cares? Michael's not going to give me back this three million. He's not going to give us back this three million. If the tour goes down, so I didn't know what to do. So I needed inspiration again. It always came when necessary. I thought about it and thought about what am I going to do? My inspiration was to look on the calendar. I found out October 5, 6, 7. They weren't booked yet because he was waiting till the last minute to book everything. I said, I see that you're not booked on October 5, 6, 7. You need to let me take over the tour. I will save you. I will save the tour. But more importantly, I will save me.
6:34And he says, we're not in trouble and I don't need your help. I had found out what his deal with was Michael. So I said to him, even though it's him, Kipper weekend, and my parents are going to cuss me out. I will work it out. And I worked it out because I had to go find out what time was sunset. I started to show it nine so the rabbi wouldn't scream at me. He came into my office screaming at me. What are you doing? You're doing Michael Jackson on Kipper on Colm Nidre. You can't have Michael Jackson on Colm Nidre. You can't have Michael Jackson. I went, first of all, we're not playing on Colm Nidre and I made the next one after sundown.
7:13So you'll Kipper's over. And so I go to Chuck and I said, here's the deal. I will pay you what you need to pay Michael. It'll be the first show you break even. And I'll give you 100 ,000. And then we'll stay up all night and we'll negotiate a deal for me to take over the tour and save you. That was one of my most inspired business thoughts. And I got Michael Jackson and Toronto for three shows we sold out. Everything was great. I walked into the settlement like I'd said to Chuck. I went, here's the check for Michael. Here's the check for 100 ,000. And you did really well for a one -third partner.
7:57And he looked at me and he went, you made 200. I said, I made 200. And the difference is you should run football games and I should run your tour. We stayed up all night and I took over the tour. Now that was just North American. And it was the only tour that we only went after North America. How many shows did you do? There was 52 shows of which I think there were 13 deep when we took over. And the first one we took over was in Houston at the Astridown. And I went down with Billy Ballard, Harold Sun, who was my best buddy and partner at the time on behalf of Maple Leaf Gardens. And I'm down backstage.
8:39And somebody comes and says, Mr. King and Joe Jackson would like to see you up in this box. I go, no problem. I go upstairs. And there's just the four of us. And Don King looks at me and he's a big, have you ever met him? I've seen him once in person. He's a big mother. And he had hair, another foot high. I don't know if he still does. At least a foot high. And he says, how you doing? This is great. Good to have you aboard. I know Chuck needed help. But I do want to say one thing to you. Are you sure you want to do this? There's a lot of boys have come down. A lot of white boys have come down from up North in Canada down here to the south in Texas.
9:23And their mom has never saw them again. I look over to Billy Baller and it's like, you don't really want to take over this tour, do you? And again, I'm trying to figure out, is he threatening to kill me? What is, like over, I'm trying to save the, like what the heck? I said, Billy, go down. Have something to eat, please. I go out in the hall. I said, he said, we're going back to Toronto. I said, we're not going back to Toronto because if we go back to Toronto, we're always only just in Toronto. And that's not who we're going to be. We're not going to be told that we can't come to the United States or we can't just go downstairs.
10:04I got this and I walked back in and I went, look, this is about your tickets, right? And he goes, yes, I said, I'm not here to interfere with whatever you're doing with your 200 tickets I don't care. I know and I don't want to know exactly what you're doing, but I know what you're doing. It's like Bill Marr, you know? We don't know, but we know. And I said, you got it. Two things are going to happen here. One, your tickets are totally protected and two, you're going to see that we know what we're doing. And at the end of this time, Mr. King, when we're finished this, you're going to let us promote all of your close circuit fights in Canada.
10:43I'll be happy just with Canada. Amazing. Which did happen. That's amazing. But we did the Michael Jackson tour so you completely turn Don King around also from wanting to take you out to becoming a, but it was the worst tour. I like to work. I still like to work. I just like what I do. And by the end of the tour, I took the whole family, her parents, her mother, my father, my mother, everybody, our kids, we had like four kids and five years. And I was so bummed that we all went to Hawaii for like three and a half weeks. I'd never taken a week off. It was just such a depressing tour because Michael, in my opinion, made a flawed, flawed, flawed announcement.
11:31The week the tour was starting that he was leaving the group. And it was his last gig with him. So now the brothers are so what do we do? Just tension, the whole time. Yeah. It's just like, are we going to be nothing? Are we going to be something? Are we going to ever make money again? All legitimate thoughts that should have come the last week of the tour, not the first. And it was just an awful tour. At the end of that tour, I had this purple file where I put all of the PNLs because while it was a mess and I helped Chuck, Chuck taught me a lot on that tour without realizing it because he booked all of the stadiums through the NFL owners.
12:11So I took that purple file. I put it in my drawer and I kept it. And then how did the world wide thing happen? It wasn't supposed to happen. 87. Yeah. I did Pink Floyd. I'll tell me about that. Okay, because here's what happened. How did you end up with Pink Floyd? Again, it wasn't supposed to happen because ITG represented Pink Floyd. Roger leaves 78, 79 and there's a huge fight and there's lawsuit and an unbelievable. Roger leaves Pink Floyd. He believes Pink Floyd's done. That's right. He's thinking, I'm the leader of Pink Floyd. I leave the band. That stops and now just be Roger Waters. That's right.
12:53That's right. He also thinks he owns it. Him and his manager say that he's Pink Floyd. Many people who say he's the most influential member. You know, by the way, having worked with all these people all these years and you probably know this your own way, I don't think there really is such a thing. It's kind of like there's a story about comfortably numb and it's the last night and they're mixing and Asrin says there's something missing and Gilmore goes home and comes back with the guitar solo. Who cares who wrote it? Without that guitar solo, that isn't voted by Rolling Stone as the greatest guitar solo in history and not the song that we have to close with with the global like you know what I mean?
13:40Like it's a moment in time. They all contributed and I don't know why they can't be satisfied. Maybe it's the nature of the beast. But anyway, so we're back to I get a phone call. We got always remember the circle. We got ITG, which is the agency that represents Pink Floyd. We got Barackom, which is the merchandise company that represents Pink Floyd. We got CPI, which is the promoting company that promotes Pink Floyd in Canada and it's all in a big circle and Roger leaves and now it's 87 and all of a sudden I get a phone call from Steve Awork. May he rest in peace and says the tours off and I go holy shit what happened.
14:28Premier talent have written a letter to all the promoters saying that if you work with the new fake Pink Floyd, you can Pink Floyd without Roger Waters. Yes, the same Pink Floyd. Yes, but the same Pink Floyd who's won the lawsuit to say no you aren't Pink Floyd and no you don't own it. Yes. But if you work with Pink Floyd, you can't ever have Roger Waters dates and you can't have any Premier talent and every single promoter decided with Premier talent. It's like a blacklist. Absolutely. Absolutely. Absolutely. It's like the mob again, right? And they all choked. So now they're calling Mike Farrell and Wayne Forte and Steve Awork and I are on the phone and it's like hard to believe but believe it or not and I know exactly where the inspiration comes from because now I'm a fan.
15:23I'm depressed. I'm going no. This can't be. There can't not be a Pink Floyd. Do you guys realize of course they did but I'm just skewing? Do you realize that if we give into this there's no Pink Floyd anymore? And they go yeah there's no Pink Floyd. We're dead. I said we're not dead. I'm doing the tour. I'm breaking the rule. Mike and Wayne you can have your commission. I'll hire book the halls and everything. We're doing the tour. Oh great. Let's think about it. What should we do? I said yeah. Now that was a big statement. You've never thought about doing anything like this before correct? I was perfectly happy.
16:03Yeah. This is great. You're solving a particular problem. That's right. That's exactly what it is and it's a big danger to my absolutely. So I take 15 minutes and say what did I say and what does it mean? I call them back. I said everybody on the phone. I said don't interrupt me and when I tell you this and you tell me I'm insane you need to think about it because I'm right. And they said what? I said we're not moving to arenas like you want us to we're playing stadiums. And I said we're playing stadiums because we have to stand up. It's Pink Floyd for fuck's sake. You know it's Rolls Royce. It's Cadillac.
16:43The equity and the brand is what this is about. The fans don't care. This is how it'll work. They tell me I'm absolutely out of my mind. We scream and yell at each other for 20 minutes and a rock gives it. It's also if you think about it Pink Floyd was not Elvis. It wasn't about the face. Pink Floyd was about the show and the spectacular light show and the psychedelic music and the experience. No question. But you know when I call back I did say things like you've done some homework on this and you've thought about it and they said yes they said well how many songs does Roger sing lead on and how many does David and they say well we know this from prior publicity 62 % of all the singing is David.
17:32So I said well what are we worried about? We'll just use songs with David's lead vocals. Nobody's going to care. Like stop it with the Floyd. They'll be happy to go to a Pink Floyd. We've had some amazing moments together because we had a show in Hamilton. Do you know where Hamilton is? 35 miles west of Toronto because none of the halls in Toronto would take the show. We're not having Pink Floyd, Rocket Roll, Disease, Screw You. We had to go to court because once they found out it was Pink Floyd I didn't tell them. They wanted to cancel it but our lawyers were really good and we won the case.
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19:47In general was rock and roll frowned upon. It was tough. I have to listen. In 70, whenever Keith got convicted, I was his bail bondsman. He got convicted in Toronto and that punishment because very wise judge, rather than put him in jail, he said, we're not going to put Keith Richards in jail. You have to do two concerts for a charity. I couldn't find a charity to accept it. Then I couldn't find a hall but let's go back to Pink Floyd because I get to distract them. I'm a little alone. Nobody would take the rolling stones. We got Hamilton. We do the show, phenomenal. 55 ,000. I love it. One of my favorite groups, especially because they did something nobody ever did.
20:37The first half of the concert before the intermission, no opener ever, is we've been recording some new songs along the way we've been in the studio and we'd like to play our next album for you and they played animals. Wow. Like an hour and five minutes however long that album is. The whole album. But nobody does that. You had 55 ,000 people who have never heard a tune. It really helps if they, as Harry Belafonte used to say, get them to sing their song before you walk in. But anyways, they play it. It's the end of the tour. Ororks says to me, halfway through the show, what are we going to do?
21:12We got to do something to the band on stage during the last song because it's the end of the tour. We hook up all of the hoses with whipped cream and shaving cream and during the song we're dosing the whole band. Arthur, who subsequently goes on to win Academy Awards for special effects. But we hear him say, oh you think that's something. Whatever you see, what I can do, it finishes. We're going to have a huge barbecue with ribs and the greatest food. I go down underneath to sit and do the settlement. The cops are there with their guns, the cash is there. And there's this explosion. My first thought is it's the neighbors trying to kill us because we had the concert that they didn't want.
21:57Yeah. It turns out Arthur took all of the explosive for the concert that hadn't been used, went up to the top of the steps and blew up the scoreboard. Wow. I know. I run out. The cops says nobody move. It was like, oh my god, what are we doing here? Unbelievable. So now we go to 87 and I'm going, this can't stop. This cannot stop. So they agree to do it. Then we have the next issue. This was also a fairly inspirational point. I say to Steve, I don't know how to put this to you, but we have to announce this tour and go on sale before you release the album. And I said, and you have to tell the band.
22:43I'm not telling the band. I'm their promoter. You're the manager. It's your job to do that. No, you're going to do that. Why did you want to do that? Because it didn't matter what the album was, people are going to criticize it. Because critics think they should criticize. Oh, there's no good without Roger Waters. Oh, Pink Floyd. Oh, Roger Waters. I think the album was great, actually. The truth is, sidebar, we had the most successful tour Pink Floyd ever had. More people, more tickets, better fans, and they created a better show than they'd ever had. But anyways, he finally will announce Toronto.
23:28Pink Floyd. One show. What about one show on sale? If it doesn't work, my exact what was David will get sick. And there'll be no Pink Floyd. And we'll have a funeral for them. Yeah. And they agree. Now it's the week we're going on sale. This may be my favorite part of the story. It's Monday. I announced the show. There's quite a buzz. I reach out for or rook. No answer. I reach out for Gilmore. No answer. I call Ferrell and Forte and they say, yeah, we can't reach them either. Now it occurs to me, let's stop being so defensive. What if it's good news? I call Tuesday to say, hey, can I announce a second show?
24:17Because we've only ever booked one show we have no we have nothing. Yeah, we don't really even have a show or a production. Yeah, trucks. And there's a chance that Pink Floyd without Roger Waters doesn't belong in a stadium. Yes, although we don't know that until this moment. We know it, but we don't know it. And Tuesday, no answer. Wednesday, no answer. Thursday, there's big lineups. We're not into ticket master time. There's big lineups at the outlet. And it's like you can feel it. You can taste it. I'm going, I got to get a hold of them. I don't want to put a second social on sale without their permission.
24:54I can't get an answer. So it's Friday morning. Ferrell sells out quickly. I announced a second show. Yeah, I'm calling. I'm getting no answers. I'm leaving messages on the machine, though. Yeah, Ferrell sold out. I'm announcing a second show going on sale now. An hour later, I call second shows sold out. I wish the hell somebody would call me. I've announced the third show going on sale half an hour later. We've sold 35 ,000 out of 55 ,000 for this third show. I wish somebody would call. I don't know if they're dead or what's happening. My secretary walks in and says, David Gilmore's on the phone.
25:34And I said, it's just some yanker, walker looking for tickets, tell them to fuck off. She walks back in and says, David Gilmore will not hang up. I said, tell the guy to go away. I've been trying to reach David Gilmore. The third time she comes and says, he won't hang up. I realized, oh, you know, he had that. Oh, I actually be David Gilmore. No, it is David. I go, hello. And he says, you couldn't sell them out faster. And I go, thank you. Where have you been? And he says, we got freaked out on Monday, realizing that if it didn't work, it was the end of Pink Floyd. And we went up to my cabin and we've been taking LSD all week.
26:21Amazing. So how do you not had that? It was over. Unbelievable. Yeah, I agree. And then how did the tour go? So that it ended up being your first tour promoter? The tour was so good. The whole country. Like people think of steel wheels as the barometer of new tours. And it did 3 ,700 ,000 people. And was like, that tour did like 3 ,000, six. I mean, it was one was 87 and one was 89. But people, they always, it's hard. They flew under the radar. And yet the universe knew what the media did. It's funny because everything we're talking about is counter culture. Yes. But Pink Floyd is more counter culture than the rolling stuff.
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27:08Yes, I agree. It's more of a museoban. It's a museoban. But it's also a tough guy man. The worst crowds. More bikers. Pink Floyd. More violence. I mean, there were some tough nights. I didn't know that. Yeah. No people don't know. Tell me about Bill Graham. When we first aware of him. 1974. He did the crossbeast Hills National Young Tour. Again, I was a sending. And he called Maple Leaf Gardens who said, call call. And he called me. So that's how we met. And we did crossbeast Hills National Young at the varsity stadium. And in those days, you didn't really know to hire people. So I did everything, you know, about the groceries, helped with the load.
27:53And nobody knew how to make a capacity. So we figured it out and we went 40 ,000. So we sold 40 ,000 tickets. Just nothing but every song. Heaven. In fact, it was the night before the show. Everything finished about nine o 'clock. Blazing Saddles was playing at the varsity theater across the street. I went to sit and fell asleep. And the next day, we've got the stadiums full and they're still lined up around the block. And I go, oh my God, what have you done, Michael? Somehow we got them all in. Unbelievable. But that's the first night I met Bill Graham. And what was your thought? Yeah, he was my hero.
28:34Yeah, he was doing the crossbeast Hills National Young Tour. He'd done all these other tours. It was like, holy shit, I want to be that guy. So we get to 89, 88. And he's doing the Amnesty show. I've got the three o 'clock call from Bob Mitchell who says there's this lunatic. Not everybody's aware of everything, right? So Bob kind of knows who Bill Graham is. But not the way we would all Bill Graham. This guy's Bill Graham's show. You know, Rodeys are Rodeys. Bob's a Rodey. A great one. But it's like, look at, I quit. I said, you can't quit. This is a charity show. We're raising money. We're doing our bit.
29:12What are you doing? He said, there's this guy spewing at me. I'm worse than puke. And I like, I want, I was a Bill Graham. And he says, yeah, I said, just don't quit. I'm in my car. I go down there and I say to Bill, look it enough. Don't ever talk to any of my people ever again. I didn't really mean it. I didn't think I meant it. Yeah. I said, but for the rest of today, just talk to me. Anything you need. We'll get through this. And when we're finished, we're never going to work together again. We do enough stuff with the United Appeal and the various charities. We do tons of stuff raised millions.
29:53Even in those days, we're comfortable on our scan. We don't need this crap from you. We agree. We're working through it. So now it's the next morning. And this is how the stones comes about. And again, this one, I don't know where it came from. And I wasn't trying to figure anything out. At all. Yeah. Loan behold, my step all come into the office led by Bob Mitchell, who's been anointed. And said, boss, we got to talk to you. I go, what is it? And he says, we know you promised us that we would never work with Bill Graham again. And we appreciate that. But and I stopped them. I said, just stop.
30:32I know what you're going to say. I don't keep my word. I'm all about the money. And I said, just stop. I meant it. We need the next thing in our growth is we need total self -respect and belief. And we need to demand it of everybody else. Now go back to your desks and do your job. And I did mean it when it came out. And I ultimately did mean it the rest of my life. And they say to me, but you can't mean it. And I go, why? And they said, because if we don't work with Bill Graham, we'll never get to work with the rolling stones. Because he was there promote. And I said, well, this is six years since he did the one own tour.
31:13See, some people are bigger than life. He only ever did one tour. And it had been six years. Yes. But it was still him. At this moment in time that we're talking about, what are the stones up to? They don't exist. The stone stone exists. They've been pissing all over each other in the press for seven and a half eight years. So they haven't done anything. They just dissolved the corporation. Wow. Which is like the stones are now decreased. So for seven -ish years, they don't exist. They don't exist. That's right. I am going to put them together because we need self -respect and we need to prove that we can do it and screw that because we don't want to be abused by Bill Graham.
31:56We're never going to work with the rolling stones. Wrong. We're going to work with the rolling stones. And we're going to let that ultimate lesson of self -respect and moving forward and discipline all work. What happened next? So what next is, in less than an hour, I call a rork. I said, well, I figured out I'm going to put the stones back together. I'm going to give him 40 million. He interrupts and says it won't happen. There's no chance they're pissing on each other. It'll never happen. I said, I'm going to give them 40 million for 40 shows.
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34:04Just to understand the marketplace, how much more is that than anyone had ever gotten for anything? Two or three times. Two or three times the biggest store in history. And you have never done anything on that scale? Well, didn't do for myself, but I did for Chuck Sullivan, Michael Jackson. And I saw how much Michael Jackson made and it was more than that. I see. But here's the thing about the Chuck Sullivan thing. There's the industry. There's the people outside. Chuck was an outsider. And I went to the outsiders to do that tour. Nobody in the industry knew exactly what was going on or what happened.
34:41If you did it the normal way, you couldn't have done it. No, no, couldn't have done it. And he says, okay, but now I'm not going to call Robert. I go, why is this? Because you're going to go bankrupting or my friend. We love you. We're big Floyd. We can't do that. I said, you're wrong. Is this another case where you don't have the 40 million, by the way? I don't have a nickel. No, I do not have the 40 million. Okay, just had to ask. Absolutely. Just want to make sure. It's a given. Okay, I want to make sure I understand the story. But I am, I am with LaBaz. It's a long story. I was with Molson's and I was with the gardens.
35:17They screwed me at the closing. They screwed me. Then I said to them, you screwed me, Mr. Molson's. And I will be back to you in the next two years. Within a year, I sold my company 50 % to LaBaz. And the family that owned it was Charles Hoffman, the brothman, the infamous. Okay, so now I've done a deal where they own half my company. And I'm thinking, Charles will give me the money. I don't even ask how the money works. I'm so relieved. You're already the most successful promoter. Yeah, then I handed it at this time. Yeah, but I'm years. Yes, but I always bid off this much and generated this much.
35:59Yeah, but you've been successful company. You've been just so understanding. You've been wildly successful now for about 17 years. Yes. I have to do the math right. Well, 74 we got successful. So this is 13 years. Okay, so 13 years of great success. You're offering $40 million for something and you have nothing. We're just living, yeah, we're living beyond our means. Yes. Okay. That's, I just want to not understand the picture clearly. You know, I understand. And I don't have the 40, but I offer it. And yes, and you want to know how impactful 40 million was. Yes, there's better ways than saying more than anybody.
36:33Yeah. Rupert said, Steve a work called me and said, you have an interesting offer to make. And I said, didn't he tell you what it is? And he said, yes, but I need to hear it from your mouth. And I go 40 million for 40 shows. And he says, I'd like to meet you halfway. And he laughs. I said, okay, he says, I'll take the Concord to New York tomorrow. You fly in and meet me for lunch. Is that okay? And I said, fine. So he's not waiting. This is late in the day. And he's getting on the morning Concord. Yeah, unbelievable. By the end of the lunch, he says, you've got my vote. And you've got the tour.
37:11But you have to get Mick and Keith. Very significant statement because I've worked with the stones. Yes. I've been a local promoter in Canada. And I was their local promoter in Buffalo. Yes. But I don't understand where Rupert fits because he's never showed up at a single show. But now I'm having lunch with him and he says, you've got the stones. I go back. I say to Lori, I had this really weird lunch with this guy who for some reason thought it was appropriate to blow smoke up my ass and tell me I have the stones, which couldn't possibly be happening because we just met. I still think he's blowing smoke up my ass so we have dinner.
37:49Then I come home. At the dinner, he says, well, we've got to figure out what to do with Mick and Keith. You have to meet with him. You have to have to like you. They have to trust you. Mixed in love with Bill Graham. Do the wee part and we figure out. We'll talk again in a few days. I start to do a little homework when some people tell me, yeah, Rupert hates Bill Graham. Bill Graham calls him fatty. He was a short, really wrote ton Brit who Bill Graham was too arrogant to and didn't respect him. So I go, okay, there's hope. And we're talking and talking. Then suddenly we've looked at a budget.
38:28We've looked at it. And it's kind of like, wow, I'm actually maybe going to get this. So now we're making the deal and we have to have a meeting with the Rolling Stones. I've met them. I've worked with them. But I'm coming in as a different, you know what I mean? Yes. I'm everybody's buddy now and coming in trying to marry your daughter. Yeah. Who? I never noticed that scar in your face. Yeah. Step two, how do we get them to talk to each other? Yeah. So we can cock the thing, man, Rupert. The goal is to get Micken Keith to talk. Yes. Okay. But we do it without getting them to talk. Okay. We go to yarn winner and Rolling Stone magazine and get them to induct them into the Rock and Roll Hall of Fame.
39:17Because we know that A Keith lives in Connecticut. B he'll go. C that you have to play after. We also know from chatting that all the rest of the battle show up and that it Mick doesn't. They don't care. They'll do it. Yeah. And Mick won't allow that. Never allow that to happen. And you can't go and you're on and Mick are friends. So we know that when it's time for the Stones to play, there's no chance Mick won't play with them. It works. They get inducted. They play. And the next Monday, Rupert calls me and says they liked it. We're going to have a meeting with you. Come to New York a couple weeks later and see if we can stand each other.
40:04Great plan worked. Now it's time to go to the meeting. Meetings on a Monday. I go to New York on Thursday. I lock myself in a room at the park in Meridian and I just talk to a mirror with room service for four days and I'm going to ask you if you're going to be ready. I'm going to be ready. I'm going to be ready. It's all set. It's Monday morning meetings at noon. Nobody gets up before that. I've got my deaf leopard jacket and I got my pink Floyd jacket and I don't know which one to wear. I'm very superstitious. I go, I got to wear my pink Floyd jacket. I walk in. It's done and over when I walk in because I walk in with my pink Floyd leather jacket which is nicer and better than any merch that stones it ever produced and mix stands up and looks at it, turns to rest the benefits.
41:00You see that jacket? That's what I've been talking about. And I know we had to have a meeting and talk about it but it was kind of like, well, it wasn't over that I was going to get it but it was over that I was in the running. Well, it was also over that you had something that they wanted. Yes, just bumped into it. But everybody wanted it. Yeah. It was just we were doing it for other bands and for whatever reason went to Atlanta Bill Graham weren't doing it for the stones. Yeah. They were still stuck in black tees. Yeah. And we were trying to do other stuff. Yeah. Because we started to realize who were the stones audience?
41:40So this is late 80s so the latest stones fans were all grown up successful people now. Exactly. So the next thing is we have to we have the meeting. It goes really well. We keep going and now we're down to the deal. And we have negotiated and negotiated and negotiated the deal. And what are some of the points in the deal beyond because the main event has already been covered? Well, the dinner is the expenses and who pays the expenses and when there's overage. I see. So now it looks like it's real. I got to go back to Charles Braufen and get the money. We have a meeting. He said, glad you brought me a deal.
42:22This is why we did business with you. Then we go to the little bats board. They started asking questions. Charles got really mad. Slam the table. It says, what are you asking questions? It's the you're not going to back the rolling stones. Why are we in business with this lad? Like stop it. And I went to them for 65 million. Because I said, I think we're going to get it for 40. But I'm telling you, we will get it for 65. So anyways, they approved the 65. I'm bidding 40. Time has moved on. It's late winter February March 89. We're doing the deal. I think I've got it. I don't know that they're still talking to Bill Graham.
43:05I don't know that Mick is still pushing for Bill Graham. But I hear a story of Bill Graham flying over with Mick on the concord because he was having an affair with one of Mick's secretaries. And ultimately, I do hear from Mick later on that that was true. And that, you know, Mick, in the end, was going to give it to Bill really and just said, Michael's bids 10 million higher than you. So I felt good that I knew they would only bid 30. Yeah. Michael's bids 10 million higher than you. And do you not think, you know, I'm responsible for protecting the band. And do you not think that 2 million each is a lot for us to pay to work with you?
43:46And Bill said, no. And Mick later told me that's when Bill lost. Like, why were the rolling stones worked for 10 million last week? Where are the rolling stones? Of course. In some ways, it's a funny world because in Bill Wyman's book later, he talks about how they had a big tiff with Bill over 3 million that he stiffed them for and refused to pay. And the bands swore they'd never work with them again. So you have the other four rolling stones thinking the negotiation with me and Bill Graham is just a ruse to get me up as high as possible. There's no chance on earth. They're going to work with Bill and Mick's still cavorting with Bill.
44:23I go to Barbados for the closing. Bill's there. What? Bill's there. Pitching. You didn't tell me that. Don't I'm telling you now. That's what I got. I've got to the closing. Making his pitch kind of thing. Unbelievable. I know. The reason I think we've got it is because one night we're at home in Douglas Drive and it's like really late. And there was a band meeting. I knew it. And Rupert told me they were making a decision. They called us at about 1130 at night. And all the band were there and Rupert with his fantastic Prince Rupert. Michael the rolling stones have decided to be employed by you for the purposes of touring.
45:05And the band are all here. Say hi boys. That's so funny. Well I never forgot employed by you. And I went so employed by me. Yeah. Exactly. Fantastic. Exactly. So now we're in Barbados and we're doing a close. Yeah. But why is Bill there? Well he was some last minute pitch to save the day. To save the day. Well the first, sorry I skipped the first Barbados. I got to go to Barbados when they're making steel wheels and hang around with them for a week. I go to the studio, they're recording, everything's great, things are happening. I'm worried about one thing, but I save it for the rehearsals because I don't have the tour yet.
45:45Anyways now it's okay. What do you guys do at night for relaxation? And Mick says we're going dancing. Be in the lobby at 630. You mean Keith, we're going to go dancing. I go great. I think it's Jimmy Cliff has a club and he's buddies with the stone. So we're going to go there. We're going to eat have our own room and we're going to be dancing. We're walking down the hallway and I see this good looking blonde and I go, God, making Keith. I won't see them again tonight. We get up there. We're walking in the three of us, two security guards. And what's the first thing she says? Michael, I haven't seen you for so long and was a girl I knew from camp.
46:27But it's kind of like later when Keith and I are sitting at the bar and mixed dancing with every good looking girl there. She says, how did you get that girl here so fast? He's like, but anyways, we have a good week. Yeah. Everything goes great. We go back to New York and we have to go back to Barbados later on for the closing. We do the closing. It's happening. It builds pride. Everything he can. Forbes Magazine is making an article about the wonder kids blowing his brains out again. He gave them $40 million. He sunk his ship this time round.
47:08One of the reasons I was excited to meet you was I remember a quote from Bill Graham. He'd say, this is to me, this was a public quote. The stone said supposedly that if he would meet your offer, they would do it with him. Mixed that. And he said, I can't do that. It's not about the money. It's about the money. And I thought that line, it's like there's so much in that sentence. Yes. Yes. And it sounds like Bill. Yeah. And I'm picturing Bill Graham, the beat next slash, should be entrepreneur of the people. And I've never met you before today. And I assumed you were the suit from Canada. Yeah.
47:59Had more money to beat out Bill Graham. And I thought, that must be interesting. Just that. And then you turned up. Yeah. Here I am. And it's a different story. But you know what? I'm not the suit from Canada. And he wasn't the hippie. Well, when you're acting, I can see you were from. Yeah. But he wasn't the hippie. Yeah. Bill Graham was a business man. Oh, for sure. And I don't want to talk ill about the debt as they say. But we were settled with Bill Graham and his inadequate business thoughts for years. You know, this is the thing about Bill. He thought it was okay to keep ticket prices low so that the scalpers would make more.
48:34And he was part of that thing with the scalpers. I was able to change things. How did I change it? I think my biggest contribution and a lot of promoters hated me. There was a huge promoter meeting Bill called one. He didn't invite me because I was meaningless. And I wasn't meaningless. But I wasn't meaningful enough for Bill. But then there was another promoter meeting which was like 98 promoters voted me the devil. And the only one that didn't was my representative. I refused to go to the meeting. But the thing about Bill was he just was making too much money. And I changed that. And the promoters hated me in a way because I just took everything.
49:14It's funny because you know, I haven't thought about a lot of this stuff for so long. Yeah, why would you move on? But it's really, it's just, you know what it really is. It's a plan. Yeah. Learning how to do business. Yeah. And Rupert was unbelievable. Unbelievable lesson because I mean, you do a deal with Rolling Stones. I'm just a promoter. I sign up. I'm used to my role. It's about a week before the first show. And I'm calling Rupert and saying, when are you coming to Philadelphia? And he says, I'm not. I need to take a breath. I'm a promoter who works with the band. Yeah. But when the crisis comes, I go to the manager.
49:56And now, what do you mean you're not? When do you come? He says, well, I'm coming to New York. And I go, but that's five weeks since the tour. Yeah. If there's an emergency in those five weeks, who would you talk to? Myself in the band. Yeah. Now we're in the late 80s. But let's walk through the numbers. But you know, I'm in 40 million ones. My deal with the Stones was in 85, 50. Amazing. That's how much 40 million. We're never going to get into percentage. This guy's nuts. Yes. Let's do the 9010 for. I didn't know by the way that I had to fight with Bill Graham. That was something that Bill Wyman, who I became very friendly with, as the tour started.
50:35Why did he leave the band? You know, he hated flying. He hated flying. And so what happened was, we went through opening flight. We're going from rehearsals to fly to the first gig for the Stones. I'm with the band because I'm the tour director and the promoter. I'm the quasi manager. And we had almost all the same staff that there were on the previous tour, whether they were getting used to me. I was a bit edgy like, oh god, they're all of Bill Graham. I have a different management style. He's got, he's involved in every nickel in time. I drove them crazy at first. Some of them almost had nervous breakdowns.
51:15Because I would go, like, why are you calling me? If you're not the best, like, this is the Stones. We have the best truck drivers. We have the best caterers. We have the best everything. You must be able to make a decision. Call me when it's important. But Bill was involved in everything. But now we're going to the first gig. And Alan Dunn has a big smile on his face and says, well, we've seated you up front with the band. And you have the seat opposite Bill Iman. And he goes, I don't catch that it's a trick. So we get to the first gig. We sit, we have our own plane. There's the table here. Bill sits down, lays out about six pills, puts it back.
51:52I go, what are you doing? He says, well, you know, we're going to die, don't you? He infected me. I couldn't fly for like five years. I was a nervous wreck like him. Oh, there's, there's a leak from the plane from the engine. Go talk to the pilot. There's no leak. But he was a rolling stone. I'll go, I'll go. I mean, you have to maintain them. You know, protocol. You caught his iron ore. His flu. Wow. So by the time we got to Europe, which was called urban jungle, because steel wheels was costing them too much money. And they were losing money. I was okay. We made a deal that made the 40 million work.
52:29Anyways, we scrapped steel wheels and we created a new show that made everything work. But by then he'd given up. I can't fly anymore. He took trains. And it didn't work because sometimes the train was late and he missed soundcheck. There was friction with the band. Where's Bill? How can we have soundcheck without our bass player? What's wrong with him? And it was over. Let's talk about before 9010 economics. And then when you first learned about the 9010, do you mean example using numbers? Well, the difference was if the act would make 50 ,000, and the promoter would make 50 ,000. And now the act's going to make 90 ,000.
53:10And the promoter's going to make 10. Understood. And would those have been about the numbers? It would have been like, yeah, it's some nice in that range. Yeah. Okay. I mean, as it grew, you know, 180 ,000 and 20 ,000. But that's why a promoter had to learn to go, we better go in the ticket business. Or we better have travel packages or we better get a ticket rebate or some scalped. I didn't scalp. And we would do those things. And then eventually when you got to the point of the deal with the stones, you were counting all of the not just the tickets, but the t -shirts and the everything and it was all going into the pot.
53:50Yeah. Well, I used to describe us internally as an arena without walls because it's like the NFL. I'm sure they don't make money on the game. And eventually we've gone into everything. You know, by the stones I was doing other stuff. You know, I'd already done wide world of sports, professional skating tour. Again, just opportunities where I met some skaters and I met some people with the skating and they were complaining that the Olympics was the worst thing ever because when it was finished, they couldn't compete anymore. They worked, but they have to go to ice follies or ice capades. And it was so useless and boring.
54:30And I said, well, then let's start a tour. So we started the professional skating tour. Great idea. And then we bob Iger when he was a stunker and I was a stunker. We did a deal for, with Steve Lieber and bob Iger and myself did a deal to do the professional skating on ABC wide world of sports in Madison Square Garden. Great. Tell me the history of live nation. It was Bob Sillerman really started to think called SFX. I had tried it my own way and kind of failed. You know, at a certain point I had 12 different promoters and Bob was a more sophisticated businessman and it gave him a huge, this is how you do it.
55:15I watched him do it and went, wow. But it started. It really was called SFX. They just changed it to live nation. There was no live nation. It was SFX and was Bob Sillerman. Was he a promoter before? No, he was an aggregator. I see. He's a New York Sharpie businessman aggregator. He'd aggregated radio and you might know a thing called AMFM radio and Bob and him were partners. I don't mean DJ like this. I mean, hey, good morning. This is cousin Brucey. I know if I did it. Yeah. Cousin Brucey and Bob Sillerman. He and Bob bought a radio station. Then they bought another station. Then they bought another one.
55:58Then they bought so many and they had a company called AMFM radio which had a zillion stations and that was Bob and then he dumped it and made a zillion dollars. And that became what's now a heart radio. I suppose. That's right. Well, kind of because what happened with AMFM is that Bob took that money and he started buying promoters. He had an idea. Now that I did the music, I'll aggregate the promoters. And so he gave this promoter 20 million 30 and everybody thought he was nuts and some people fought it.
56:39My friend and getting nine figure numbers. Of course, he spent 1 .3 billion in solar for it was either three or four billion. So last laugh, ha ha. And it's the whole idea of an aggregator that the more of AMFM became clear channel. Clear channel. And then clear channel. And clear channel. My heart radio. That's what it is today. No, it's same thing. And it bought SFX. Yeah. Live nation just became later. They changed the name. There was no formation. But it was the idea was Bob bought all the promoters or as many as he could. Yep. And the idea was instead of it being a local business by scale, you could make better deals.
57:23Is that what it is? Yes. Yes. It's as simple as that. It is that simple. Ultimately, live nation, for example, there was a realization. Well, we do as many people as Disney. Disney does 35 million here. We do 35 million here. Disney does 100 million in sponsorship. We do two. We need to present ourselves better.
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59:09Tell me about from your position, you see this guy buying up your equivalents and other parts of the country. When do you decide I want to be part of this or what's the thinking? Is it I'm going to get swallowed up anyway? No, wasn't that at all. I was doing great. I mean, I was still independent. I had stones, two, dry sand. Crosby stills nationally. I was great. I didn't need them. But the offer got so big that I just went, okay fine. This is stupid. Like that's 10 years money today. I can never catch up even at four percent. Yes. So yes, let's do it. And then you were involved from the beginning once it was put together, yes?
59:58No, it had been put together. A few years later, I came on board. I didn't know that. Yeah. Yeah. And what was the experience like? I thought it was pretty good. I mean, I lived through it. Yeah. We all exited kind of when they sold it. Yeah. But I like Bob. Yeah. It was also getting one of those things. You know, you reflect on life. Yeah. I got up in the morning. I'm going to Bob's funeral. I'm getting up in the morning. Bob's died. He had throat cancer. I'm going to his funeral. I'm sad, but I'm feeling good. I went, I'm going to see all of those guys. Yeah. I'm going to see Mitch. I'm going to see Larry.
1:00:38I'm going to see all of those guys. I go to the funeral. I'm the only guy that showed up. Really? I'm the only freaking guy that showed up. And it dawns on me. I'm going to say this, but all the Americans who ever listen are going to hate me, but so be it all the Americans. I'm Canadian. And I go, it must be they thought they were worth the money. And I didn't. Wow. Because I'm there thanking him, my buddy, and saying, Holy Christ, you gave us money. We've never would have had. But I was so shocked. How do you know what's going to be? You might just be a better friend than they are. I don't know.
1:01:15One of the things when I came to this country that I had hardest time getting used to is how aggressive everybody was. I mean, so aggressive. I know Canada's caught on now, but they were so aggressive. And maybe I'm still a bit of a high school kid. I'm still always shocked when what I thought was true is true. And when I find out people are who I thought they were, I'm never one of these guys go, oh, I knew. But there's so many people who go, oh, I knew all of those other promoters were, oh, I knew. And I've always walked around going, you didn't know. I don't know where you're somewhere lost in your walking through life, but you didn't know.
1:01:59You know now. By the way, I give you my best, you knew story ever. The greatest thing about, I mean, we've skipped 20 years, but so be it. But touring with the stones, I am in Barbados. We're closing the deal. So we're back to that. I'm leaving to go to Barbados. And Lori says, I don't know how she could be this pressing it, women are like that. She says, great, go get the deal, but do not go on tour with them. Because it's 1989. And we have four children, six and under. So I said, don't you where I want now. I'm in Barbados next scene in the movie. I'm in the room. It's just the Rolling Stones and me not even Rupert.
1:02:47There's one last deal point. And Mix says, so we were in Australia. And Bill Graham wasn't at the gig. And there was a problem with the science. And that guy from the sponsors and Paul Dainty end up the promoter end up in the dressing room harassing me. And I didn't know what to do. And I had to give him back some money. And it was a very unpleasant conversation, Michael. So the band that I would like to say the following. We're going to be on all the tour and at all the shows. Where are you going to be? I knew one thing from having been their local promoter. And I don't say this because some people say, oh, that's just stubborn.
1:03:36They don't laugh. And I knew it. And so I hesitated for an eon, which was probably three seconds. And I went, well, I'm going to be on all the shows. And they said, that's one of our demands. But was the conversation when you got home? I didn't tell her. I'm embarrassed with her sitting there. I didn't tell her till about four days till I left for rehearsal. Wow. Which was months later. I didn't have the balls. Wow. But now we're in Brixton Academy. But that's one of the things about we end up with the stones and being with these different groups is you get to be in these historical or interesting moments where you get to see the truth.
1:04:22Yeah. I'm sitting at Brixton Academy. Keith Richards is there. This is one of those great nights. One of the best half hours of my life. And also one of the most embarrassing. There's a coach for two and there's a chair. I'm on the left of the coach for two and Keith's in the chair. We're just chatting, our pregame chat. Little small gig, 500 people. We did lots of those. They love them. They're the best gigs. This scrawny looking guy in a beige trench coat with a hat comes in and he looks like he's 105 pounds and he sits down and Keith says, hi, how you doing? They're chatting for about three minutes and Keith goes, oh, I'm embarrassed, Michael.
1:05:10I didn't introduce you. George Michael and I look, I don't recognize him. And I say to Keith, that's not George Michael. He said, it's George Harrison, you idiot. I know. I know. I know. What can I tell you? Pretty funny. It is funny. And it happens. So we're chatting. Yeah. And then the guys come in and say, Keith, 15 minutes till you go on. So George says, this has been great. I'm going out to see the show. Well, you hear, I'm just here by myself. I just live over there. I came over. I couldn't hadn't seen you for so long. And then George Harrison stands up and he looks at him. He says, I'm so jealous of you guys.
1:05:54Wow. But it gets better because Keith goes, what do you have to do to be jealous of us? You're a beetle. I mean, he acknowledges like you're a beetle. Where are there stones? And Harrison goes, yeah, but look at you guys. You're still together. You kept it together. We couldn't keep it together. It was like been decades and Keith goes, why didn't you keep it together? And he says, you know, Paul had to control everything. And so you sit there and you go, holy shit. It's not going to the book. But maybe you can go on here. It's like my God. Yeah. Now the other good part of the story is George Leaves.
1:06:40I'm talking to Keith for about three seconds. Again, it seemed like a minute. And I realize, holy shit, he's got a trench going on. He doesn't have a pass. He has a hat. Nobody's going to recognize him. Be right back. I run out to try and rescue him. And I see one of the security guys carrying him out. Oh my God. And I go, put him down. And they go, what do you mean? I said, that's George Harrison. Put him down. So it's like, if you ever wrote a book, the chapter would be put him down. So funny. Unbelievable. Unbelievable stuff. I was going to say, tell me about Prague. First of all, we all were learning to tour.
1:07:21Stones had done tours, but 74 days. But during Steel Wheels, we're all learning. You know, Mick has rules. No children, no wives. Everybody goes on strike. I have to go tell Mick that everybody's on strike. He gives in. He was just trying to hide everything from Jerry. So, but we worked it all out. Now we're out on Voodoo and we've got our families. But now we're in Europe. Anyways, I get a phone call. And it's from Huffle. And he says, hello, I'm Vachlif Hevel's assistant. And he says, well, we need to have a concert. And it's important. And President Hevel has authorized me to speak to you. And you to speak to the band.
1:08:11And we'd like to have a concert in Prague. And I go, that's great. I haven't really followed what's going on at all. So I start to get defensive. And I go, how do I know you're with the president? How do I know you're not just some guy trying to come and get tickets and we're in Germany and get tickets for this German show? He says, I don't want to come to them. I said, well, you have to get me a note with the official seal. But then I go and do some research. I'm somewhat embarrassed that I don't know that he got a million people to sit in the city square and throw the Russians out without a bullet.
1:08:49He's now my new hero. He's replacing Pete Seeger. Wow. It was my previous hero. And now he's my hero. And he sends me the letter I get it by delivering. There's no internet. And I look at it. It looks real. I don't really know if it's real. It could be a grand scheme. But anyways, I go to Mick and Keith and I said, you know, have a little bit, and they go, yeah, we know. They want us to do a concert. Mick was always really good at this stuff. And I said, they don't have any money. We're going to lose money. We're not even going to break even. And the truth is, it's behind the Iron Curtain. What was the Iron Curtain?
1:09:30It's 1990, not because that's when the Berlin Wall came down. It all happened very quickly. Like we've never sold records there. People might have smuggled them in. Where do they want to play it? I said, well, they have this stadium. Sparta is the biggest stadium in the world that the Soviet Union, as it used to be called, it has six football fields where they would have the gymnastics championships for the whole Soviet Union. And it holds 250 ,000. So a typical stadium. 60. We're playing to 50 to 60 ,000. LA had 100. We did three nights because, you know, there was Beatles. There was Michael Jackson's and then there was Stu Will's.
1:10:15And then it was unbelievable. So now we have to have the discussion of what the fuck do we do? What do we do? I get maps of it. I think about it. I go back to make their convinced we're going to sell out. Yeah, but Michael, you know they don't know what they're talking about. But I get it. I'm starting to get a feeling. I'm phoning people. And it's like it's the poet who became president. And I said, let me meet with them. I call them back and said, this thing might happen. Come with your best pitch. And they're going to meet me in Holland. So seeing three in this movie, it's 830. My phone rings.
1:10:59I was in Keith's room till 630. It's my assistant. She says, the people from president of may just have coffee or something. I'll get showered and dressed. Tell them 20 minutes. I scurry about, send them up, open the door and it's Jerry Garcia and Alice Cooper. I mean, he looked like you with sandals and he's the president's assistant. And the minister of economics has black mascara, all black, and I go, this is my kind of meeting. The beatniks have taken over the country. I actually woke Mick after the meeting say, you won't believe it. The beatniks have taken. He says, I knew that. I went, I know, I'm an idiot, and I know you, he does follow those things more than I did.
1:11:55The best they could offer was to send his plane.
1:12:03He spent time, we looked at the map, and I said, we have to compromise. So instead of the stage going here and playing the 250 ,000, we're going to put the stage here and play to 150. Which still risky in a country that I would stick. You might have been illegal in this country until very recently. Yes. This was like six months. So six months ago, you could not buy or hear. There were bootlegs. There were people who legally, it was against the law. That's right. Well, everywhere we went in those days, the stones couldn't go to Japan. But we agreed to do the show. And we're going to lose money.
1:12:46But it's okay. The band are fine with it. We're all very excited. We're worried because we're going to go on sale. In fact, we had a pool amongst all of us. I took 78 ,000. I was closest. We sold 115 ,000 the first morning. Period. We sold out. Bingo. Now we made it cheap. It was like 20 or 25 dollars. And the interesting thing then was he's the most super person, gentle, genuinely. He invites us. Laurie McGorrin ends up on the front page of the New York Times, Bondy McGorrin, with the Rolling Stones because the Prague Castle, which I think they've torn down, but is the largest castle in the world?
1:13:31And we're invited to go for tea with President Havill and his wife. We go in, we walk, and we walk, and we walk. But the Russians have stolen everything. They stole the floorboards. They stole the lights. They stole the wallpaper. They stole everything. This is the most decrepit looking, nonsensical palace for a president you've ever seen. We walk into the room where Havill is and he's got a desk and two chairs. There's like, I can't remember, five or six Rolling Stones, me and Laurie at the time. And we're chatting. And the concert's the next day, but he wanted to see us for. He's speaking English.
1:14:14Yeah. He's spoken English. And we hear this noise in the courtyard.
1:14:22And then finally, could you explain to us what that noise is? And he says, well, that's the courtyard. There's about 15 or 20 ,000 people in the courtyard were hoping you would say, hi, but I go, what are they chanting? And he says, they're chanting. Thank you so much, President Havill, for bringing the Rolling Stones. Now we know we're truly free, which was what they told me in the hotel. And I told the band, I forgot this part, but the reason we had to do the concert was so that they know that it was legitimate. It proved that they were free. The Rolling Stones. So he opens the doors. We go out on the balcony.
1:15:10They're screaming. And the press are there, which is great. It's fun. Havill goes out, the band goes out. Everybody's crying, even Charlie Watts, the hardest human honor has tears in his eye. And there's a picture goes to the front page of the New York Times and everybody else in the world. And Laurie McGorn happened to be standing there next to the Rolling Stones. But he's a story. Beautiful. What a story. Beautiful. And then we play the show. Yeah. And it's like, how to go phenomenal. It was like beyond phenomenal. We got to know the president and his wife. And our slogan for the show was tanks roll out, stones roll in.
1:15:46Wow. And so everywhere you went in town with stone stones, there being one bread in a bakery, there was no furniture. It was terrible, but it was the most wonderful time.
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1:17:25Tell me about the music world in 1969. You started in 1969. Oh, Jesus, yeah, I did. I started in 1969. I was 21. Nobody would sell me anything. Ricky goes, I got a great idea. We're going to open a strip club, which was perfectly legal. I said, you're right. We're going to have the first all -newed strip club. What is this G -string and paste these crap? We'll shut down all the other businesses because we'll have legal. Well, we're hippies. We're like you, hair down in here. It's the 60s. How can the human body be illegal? Of course. The lawyer tells us illegal. We go screw them. They're wrong.
1:18:12And we do it. We open it up. We run out of money. We find a bowling alley. We fix it up. We get it ready, and we're out of money. We don't know how to promote it. And we thought that the best idea was to bring the press in and some public. And we called it the Undress rehearsal. So we had our Undress rehearsal. Now, in these days, there's only one TV channel in Canada. It's called the CBC, Canadian Broadcast Corporation, like BBC. We're part of the Commonwealth. It's the CBC. They come to the Undress rehearsal amongst other things, and we say to them, you can film it, but don't film the girls.
1:18:54Don't film the girls, and don't put it on TV, because if you do, we're all going to get in trouble. I wasn't worried about them so much as I was worried about. There goes all our money. Ricky and I had like 10 ,000 in the world, some of which to this day, when I think back of it, we each went to the bank of commerce and borrowed $5 ,000. That's where the 10 ,000 came from, because all the drug money had gone to the lawyers to get us out on bail. So anyways, what happens is they come, they film it, and there's only one national news at the time, and they show it, and they show the girls nude. Wow.
1:19:31So two things happen. We're on the front page of every newspaper. My mother calls from Toronto to say, I have an appointment for you with a psychiatrist. You clearly need help. My uncle calls and says, you're about to get arrested, you're in trouble, and we get arrested. Wow. So our next, we're going into legitimate business idea, as we got arrested 34 times. They would come in every day. 34 times? Well, it took a while for our lawyers to ultimately, you learn all these new concepts. Yeah. Talk about a different kind of creativity, where the lawyer finally goes to the judge and says, you have more money than they're making in bail.
1:20:14They're bailing the girls out every day. Ricky would go in Monday and I'd bail him in the girls out. I'd go in Tuesday, heat bail. Like we had to take turns. And then ultimately, the judge went, yeah, you're convicting them without a trial. No more arrests till there's a trial. Wow. The guys we're partners with are in the music business. And we're starting to do music in Toronto. And we're starting to get a feel. Tell me starting to do music in Toronto. What does that look like? Tell me what that means. Well, it's a front, one of one of the dope dealers. Three of the dope dealers. Yeah. Solnicki Gourd Breggman essentially started a company called Solnicki Gourd Breggman.
1:20:54We were all pissed off at them because we went, that's such a good idea. Why didn't you include us? And they went, well, we were just a bit up and somebody said, why don't we bring the who? And so we all invested. And that's what I mean by starting. I see. They did everything. I gave them $2 ,500. And do you know, I have a feeling this story is not unique in that people your age all over the United States who were entrepreneurial might have had a similar story at that time. That was in tune with what was going on in the world. I think you're right. Although ultimately a few years later, we would describe it as, oh my god, somebody just offered four times for the Moody Blues.
1:21:35What we offered. And I said, oh, somebody had a bar mitzvah just step aside. Yeah. You can't fight that battle. Yeah. Hopefully he loses money in a way we go. Was that a typical thing like you there were so many newcomers. But we were the newcomer. Yeah. Like when we got into it, there was a guy in town named Marty Onrotton. He was the man. And how big was music at this point in time? Like what would be the size of the venue that you would be dealing with? How many people would come? The first show. Yeah. Nobody would sell me anything. So eventually there was a guy in California named Jack McFadden.
1:22:16I don't know if you know him. I don't know him, but I've heard his name. Yeah. He had buckoans. Kind of Ricky and I had never heard of buckoans. So we went out and bought five buckoans. Records of Sam, the record man as opposed to Sam, the Chinese food man as opposed to Sam, the strip club man. And we went and bought five buckoan records. Went and smoked a lot of pot and listened to buckoans and went, discuss fantastic. Like all these folks. Yeah. And nobody wanted to bring buckoans. So we did a deal for buckoans to play Maple Leaf Gardens. So our first show is at an 18 ,000 seat, but we didn't know anything.
1:22:52Yeah. And I'm not saying anybody did anything crooked because I don't have any proof. And in these days, you can't even prove the truth. But buckoans had 15 number one albums and 20 number one singles. And we didn't fill the floor. The floor holds 2 ,500 seats. We didn't fill the floor. We saw 2 ,300 seats total. Out of how many again? 18 ,000? Yeah. We lost everything. Yeah. And actually, you know how things work out sometimes? Yeah. It was one of the best things that ever happened to me because it's in our mission. Yep. And buck's back stage, my buddy Jack, isn't even there. And buck doesn't want to know about withholding tax.
1:23:36He's not going on unless we give him back them withholding tax because somehow he doesn't recognize he's in a foreign country. I don't have the withholding tax. I've lost everything in the world. The Jesse James of all names is the guy who manages the building. He's there and he's saying, I'm calling the police. I'm closing the show. It's over. I said, oh my god, you can't, you can't, you can't. And I know the guy Harold Ballard owned, maybe leave gardens at the time. So I said to him, is Harold in the building? He says, yes, but he won't see you. I said, I think he might, my father is Phil Cole and he buys boilers.
1:24:14Harold had a hockey team in a building, but his real business was making boilers for all of the manufacturing in Toronto. And I said, just tell him Phil Cole's son's here. Don't even tell him this Michael. Phil Cole's son's here. I met Harold Ballard for the first time that night. He handed me the money. He said, you're never going to fucking pay me back. It's exactly how he said it. But I like your father. And I said, I'm going to pay you back. Yeah. And I got to meet him. Now ultimately, he's my benefactor. He takes me in, he trains me, he backs me. Wow. And it's all because Buck Olin's refused to pay his taxes.
1:24:50Amazing. Yeah. Tell me about getting sober. I just, I'd had it. I got up in the morning, one morning going to work and I was like, I couldn't feel my face. You know, I'd fallen down. And that was it. I stopped. I was lucky. I had great willpower because I didn't go to group or A .A. or anything. I just stopped. Amazing. But for me, it was harder to quit smoking. I mean, it was my smoking. I've been in an addict all along because I quit drugs. I immediately went to gambling. Bankrupted the whole family. Laurie had the threatened to leave me and kill me. So I had to quit gambling, which is where the superstition came in because I think she came in one day and said, I didn't sign up for this three TVs and bookmaking.
1:25:41Oh, it was bookmaking too. And betting 25 ,000 a game and getting stiff by the guys who'd kill me. So I'd pay, but not getting paid for the guys who, and she went, this isn't what I signed up for. And I said, again, that moment, the same thing in the business. I said, you know, that stomach ache you've been having, which my sick view of the world is, is either our next son or cancer. Either way, you need to go to the doctor in the morning. You go to the doctor in the morning and I swear on his life, I will never bet again. Amazing. You've seen amazing things. What a life. I have seen some good stuff.
1:26:22And I think because you've come at it from the point of view of a fan, I'm still a fan. Yeah. I think that's the secret. It's like, that's why it's part of it. No doubt. I think so. No doubt. I think so. I remember once saying to my mom, how come you never lined up to go on Sianny shows? And she says, because there were different generations, so secretive, she said, well, I slept out all night at the Winnipeg Arena to get Frank Sinatra tickets in the 40s. Wow. And so, you know, there's just, it's all happened to the same only different, right? Amazing. Yeah. How's Broadway different than the concert business?
1:27:03It's much, you know, Broadway and being a producer is much, much harder than being a promoter. It's the hardest thing. Well, that in film, I've done a lot of films. It's all still connected. But it's really, really, really hard because you don't have the songs recorded by Pink Floyd and you don't have the 100 million albums. You have a blank sheet of paper and you want to do something. But it's like so hard to get it right. And we failed so many times. We've had some success. I like to say we've done slightly better than Geter and he's in the Hall of Fame. So that's what you need to do. I'm a big Yankee fan.
1:27:41Are you a baseball fan at all? No. I'm the only thing I watch is pro wrestling. Pro wrestling? I may believe Garden is a classic wrestling. I did the first Hulk Mania. Amazing. That C &E stadium. I convinced Vince to go outdoors. He'll remember this. Yeah. And we're at C &E Stadium and it's being broadcast worldwide and we got Hulk fighting Andre the Giant for the title. Yeah. And it goes live broadcast at 8 o 'clock. And the ticket company screwed up the map on the floor. So if you were supposed to be A16, there's no A16. Oh no. And it's 7 .15 and Vince McMahon is cussing me and cursing the day he met me.
1:28:30And we don't know what to do. And we've sold 50 ,000 tickets. They never played a stadium before. I loved wrestling. Yeah. Yeah. That's a wild story. So we just told everybody to sit down if you weren't happy, ask for your money back. Yeah. Yeah. So nobody got to sit in their seats. But there's one of those nights that again, in the book, it would be unbelievable because we ended up at a Greek restaurant and Hux to my left is a big fella. And then Andre. The biggest. Big fella is on the right. And my first thought is if they fart, I'm dead. It's like if they fart, I'm dead. What's the crazy is ticket request you ever got?
1:29:10Oh God. What a story. Again, it's another one of those I've been in the I've been in Keese Room. I go back at six o 'clock, seven o 'clock. The phone rings at 7 .15. I am fog bound. But I hear I go, hello, hello. It goes, yes. Is this Michael Cole? I'm not going to admit I'm Michael Cole because I always think it's some bowhead looking for a stones ticket. And it's on a stone store. And we're in Washington. And it's the lead up to the first night. Yeah. And I go, who's this? Buck Rogers. Do you know Buck Rogers? Yeah. The character. Yes. I go, well, this is Captain Kirk. What would you like? I'm going, this is such shit.
1:30:04Buck Rogers. He says, no, no, no, this is Buck Rogers. And he goes, I'm a board Air Force 2. I don't know. There's an Air Force 2. I start laughing. I go, ah, ah, ah, hold on. I'll get spock. Hello. This is spock. And he goes, no. This is Captain Bug Rogers. A board Air Force 2. And Vice President Gore would like to speak with you. Now, I am so freaking embarrassed. Get on the phone. We've heard that there's a rehearsal tomorrow night where you're running through the show. And it would be great if I could get my two daughters. Of course, we arrange it. Yeah. But it was like Captain Buck Rogers on Air Force 2.
1:30:51Take a hike, buddy. Amazing.
1:31:0710. Bradford. 10. Bradford.
1:31:1610. Bradford. 10. Bradford.
1:31:22Check the relator.
1:31:26Check the relator.
From the publisher
Michael Cohl is an internationally acclaimed Emmy and Tony Award-winning live entertainment producer and concert promoter. In his 55-year career, Cohl’s expertise spans a broad range of live experiences, from music to sports, theatre, and film. He is the Chairman of EMC Presents and founder and CEO of S2BN Entertainment, which brings highly immersive and interactive live entertainment to global audiences, including music and film experiences, as well as the Harry Potter exhibition and Pink Floyd exhibition.
Cohl has notably overseen the tours and related merchandising for over 150 world-renowned artists, including David Gilmour, Barbra Streisand, Phil Collins, Genesis, and The Rolling Stones. One of the most prolific figures in his industry, Cohl has been inducted into the Canadian Music Hall of Fame, and he is the subject of CBC’s 2006 documentary, Satisfaction: The Life and Times of Michael Cohl. He is the recipient of the NAACP Image Award, GLAAD Award, Peabody Award, and Billboard’s Legend of Live Award.
Currently, Cohl continues to shape the entertainment landscape with projects including A Night with Janis Joplin, Bat Out of Hell: The Musical, David Gilmour’s Concert Tour, Asi Wind: Incredibly Human, and The Big Apple Circus.
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