Pharrell Williams

4 Dec 2024 · 55 min

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In short

Podcast Episode Summary: Pharrell Williams on Tetragrammaton with Rick Rubin

Episode Overview In this episode of Tetragrammaton, host Rick Rubin interviews Pharrell Williams, a renowned Grammy-winning songwriter, producer, and performer. They delve into Pharrell's early music career, his innovative projects, and profound insights on art, spirituality, and societal pressures.

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Key Discussion Points

Pharrell's Early Career and The Neptunes

  • Formation of The Neptunes: Pharrell Williams and Chad Hugo formed the production duo known as The Neptunes in 1992.
  • Notable Collaborations: Pharrell has produced hits for major artists, including Britney Spears, Justin Timberlake, and Snoop Dogg.
  • Film Contributions: Co-composed music for the *Despicable Me* franchise, including the best-selling song of 2014, "Happy," which earned him an Oscar nomination.

The Creative Process Behind *Piece by Piece*

  • Documentary Concept: Initially reluctant to reveal his life story, Pharrell redefined the project as a creative opportunity rather than a reflection of his past.
  • Collaboration with Morgan Neville: Pharrell sought to work with Neville, known for his documentaries on performers, envisioning a unique approach using LEGO animation to tell his story.
  • Generational Connection: Pharrell’s personal connection with LEGO as a child and his children's enjoyment of the toy played a significant role in inspiring the documentary.

Objectification and Self-Discovery

  • The Power of Objectification: Pharrell discusses how viewing his life story through LEGO allowed him to detach from his insecurities and see his purpose clearly.
  • Liberation Through Creativity: He emphasizes the importance of creativity for personal exploration and liberation, highlighting that this process helped him understand his soul's purpose.

Reflections on Virginia Beach

  • Cultural and Musical Influence: Pharrell discusses the complexities of growing up in Virginia Beach, including racial dynamics and its eclectic music scene.
  • Festival Initiatives: He mentions organizing the "Something in the Water" festival to bring the community together and celebrate local culture.

Personal Growth and Spirituality

  • Transition from Ego: Pharrell reflects on his transition from an egocentric perspective to a more humble approach to life and creativity.
  • Role of Spirituality: He credits his experiences in the church, where he first encountered spiritual urgency and improvisation, as foundational to his artistic development.

Parenting and Legacy

  • Fatherhood: Pharrell describes his strict parenting style, emphasizing the importance of teaching resilience and compassion to his children.
  • Community Engagement: He engages his children in community service to cultivate empathy and provide real-world experiences.

Music, Rhythm, and Technology

  • Understanding Rhythm: Pharrell discusses his relationship with rhythm, equating it to the universe's natural order and highlighting its role in music.
  • Human vs. Programmable Music: He contrasts the emotional depth of human-created music with programmed music, pondering the implications of AI in creative spaces.

Collaboration and Influence

  • Influence of Other Artists: Pharrell shares anecdotes about writing songs for other artists, explaining how those collaborations often lead to his best work.
  • Fashion and Hip-Hop: He reflects on hip-hop's influence on fashion and culture, noting its role in shaping identity and trends.

Closing Thoughts

  • Gratitude and Humility: Pharrell expresses deep appreciation for his life experiences and the opportunities he has encountered.
  • Encouragement to Others: He advocates for following one's passions, stating that true fulfillment comes from doing what one loves, not just pursuing financial gain.

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Episode Takeaways

  • Curiosity as a Driver: Pharrell emphasizes the need for curiosity in artistic endeavors.
  • Power of Collaboration: Engaging with others can lead to profound insights and growth.
  • Humility and Gratitude: Recognizing the interconnectedness of existence can foster a more fulfilling life.
  • Cultural Legacy: Understanding one’s roots and community can shape both personal identity and artistic expression.

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Additional Information

  • Current Projects: Pharrell recently served as the creative director for Louis Vuitton and released an animated biopic titled *Piece by Piece*.
  • Streaming Availability: The documentary is now available for rent or purchase.

[Link to Piece by Piece](https://www.focusfeatures.com/piece-by-piece)

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This episode provides a unique lens into Pharrell Williams' artistic journey, revealing the interplay between creativity, spirituality, and community engagement in shaping a legacy that transcends music.

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Transcript

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0:03Tetragramatine.

0:10Tetragramatine.

0:23My... Agent at the time was just very persistent about me doing a documentary because, you know, somewhere between like six and seven years ago, there was like this whole rage of like, a -listers, musicians, specifically. They were just doing these documentaries all over the place. And the doc space just got like, like, it just turned hot. It's like, oh man, you got to do one on your life. And I was like, my life, no way. One, why would I want to listen to myself, speak for an hour and feel that feeling of listening to a voicemail for an hour? Why would I do that? Like, also, like, I see myself in the mirror every day and I am not curious or enthusiastic about about any of my story because I know it.

1:25I know what I did two minutes ago, two hours ago, two days ago, two weeks ago, two months ago, two years ago, two decades ago. What am I curious about? I wasn't. And that's a huge issue for me because anything that I do artistically, I need to be curious and I need to feel enthusiastic about what the journey of exploration and excavation is going to be. And I just did see that. I just didn't think it would be interesting. What he kept pushing and he kept persisting and kept insisting. And then finally, I was like, man, you really got to stop asking me about this. And he was like, look, you can do it anywhere you want.

2:13And at that point, it kind of like unlocked something. It unlocked a different way or vantage point of looking at the opportunity. So my brother, Zain Lowe was like, actually, you know, that's when you realized he just summed it up so well. And I was like, man, what do you mean? But he was like, you know, that's when you realize that it was an opportunity that was less about like the reflection of the past, but an opportunity to be creative. And that's literally what I felt. And I just thought, okay, well, if I can do it any way I want, I want to work with Morgan Neville, which we had discussed.

2:53You know, he's a really brilliant documentarian. You look at 20 and a performer's life, you know, especially superstars or the background singers. And to recognize that so well, that really interesting vantage point, enough to even name the film 20 feet from start. I was like, that guy is genius. And he does it again with Mr. Rogers. Mr. Rogers, the Fred Rogers doc. So I'm like, oh, I give that guy complete autonomy to my story. And autonomy to my catalog to use as he sees fit. But I want to do it in Lego. How did the Lego idea come? I knew that it was, it'd never been done before. And if Lego said yes, it was going to be crazy.

3:49All the stuff that we get to put in Lego. What was your connection to Lego? As a child, my earliest fondest memories of like toys were Lego sets. That's what my parents used to get us when we lived on a federal subsidy, you know, in public housing. Got us Lego sets. And I never dreamt that it would turn into this. But at the time, it was like, I was grateful for that. And this is way before there were any many figs or anything. They were just bricks and pieces. And then also like, right when we decided we were going to do it, the other thing that made it click for me is that like we had just had, you know, we have four children.

4:36We have our 16 year old rocket who he was here the last time. He's 16 now. And then we have three seven year olds who we had just had. So three. Yeah. At once. Yeah, three at once. Wow. And they have had Lego sets, you know, at different points in their lives. So we always get them. It's very generational. And I hadn't thought about all the implications, but I just knew that my story, if it got objectified, that I might like it. Yeah. Enough to do it. What I didn't realize is that it objectified it so much that I was able to look at it and appreciate it beyond what I was seeing in the mirror. When you look in the mirror, most of the time, even when you're very grateful for your life and your existence, and even in your physical form, right?

5:32Because not everybody has that. Not everybody is happy what they were born with. And we have to respect that too. But when you are, it's a, it's a thing I don't take for granted. But even when you're grateful for it, you know, you still see your fears, you see your flaws, you see your insecurities, you see the guilt and pressure that you feel from people guilt bullying you into doing things you don't really want to do, you know, like something your boss may suggest, you really don't want to do, but you say yes to anyway, you give into that guilt bullying or family or significant other or community or even voting party.

6:25I mean, there's always these pressures that things that you really, you know, yeah, obligation that you really don't want to deal with. But it's on you. And the pressures that come from that, but this allowed me to see beyond all those layers of distraction. And then significance. To see my true soul's purpose. And that is to be liberated, discover the tools of liberation and share them. What is many spirits as I can? Yeah. I mean, when you have that you use the word objectification because typically we think of objectification as a negative in our society, but you're describing it as a way to distance yourself and actually see what it is.

7:17Yeah. Beautiful. Thank you. Thank you. I mean, that's what happens when you get legal fire. You know, there's an objectification too. To you, and also to your story. And it makes it very relatable because when you see, when you see a land of apartments in there, like, it doesn't look as heavy as it would have if it was a real live action documentary. Yeah. That's the power of legal. Yeah. It allows other people to see things that their prejudices would not allow them to really take in just because, oh, that's the projects. It's a more poetic interpretation. 100%. Yeah. Yeah. And open to you can see what you want to see in Lego.

8:02Yeah. So did you film the scenes live action then make them in Lego? Technically, how is it made? Well, what I had said the morning when we first worked together, when I first pitched it to him, to see if he would do it, I was like, yeah, I want you to shoot this documentary whatever way you want because I love and respect what it is that you've done thus far. I think you're the best at this and you're the perfect person for this. But I want you to shoot it. And then I want you to throw all the footage away but keep the auto. And then I want you to do it and I want us to do it in Lego. And he goes, yeah, check.

8:40And it was just that fast. And then he said yes. Yeah. Then we went to Lego. Yeah. And they said yes. Great. And then we went to focus and they said yes. And then they went to like Donna Langley over at Universal and she said yes. And so when you think about it, like this film is like the sum of a lot of yeses. Yeah. And when you add them up, you get what impossible looks like. Yeah. It's something known as ever seen before. Yeah. Especially because I'm black. I come from a marginalized community. You walk in in there saying, you know, hey, we're going to show the projects and we're going to make it so that everyone around the world will be able to understand it.

9:23They wouldn't get it. Yeah. But when you just say, hey, I just want to tell my life story through the guys of Lego because I want it to be relatable to people. Then all the other details get filled in. And as you're working on it, you realize all these are the things that you can like put in there later if you need to make it even more rich, even more details about the life and even more details about like these environments and you know, it just turned out more getting really crushed it, you know. How did you guys get Carl Sagan to be in it? You know, I don't know. I mean, we got permission from the family, but I was just so when he ended up in it because I'm such a Carl Sagan fan.

10:10You know, why is there big sense? Yeah, he's everything.

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11:52Is there really a statue of Neptune in Virginia Beach? Yeah, really. 100 % beautiful. Yeah. And how important was the beach growing up for you? The beach, for me, you know, even though we lived like maybe 10 -minute walk from the beach, black folks didn't really go to the beach and swim like that. That wasn't like the thing to do. It wasn't that it was illegal, although Virginia Beach 10 years before I was born, blacks were not necessarily welcomed. Blacks would swim in another city in Norfolk and an area called Ocean View, but Virginia Beach was pretty much like whites only. But when you were growing up, what was the vibe?

12:42I think there was residue of that energy. We were welcome to do it. It was open for us to do it, but I don't know if we were necessarily welcomed. You know, even when I did my festival down there, there were like signs that said that if you cursed, you could get locked up. But then we know who was getting locked up whenever they were like cursing out loud down in the ocean front. You know, or like you could get a ticket or a citation if the top of your underwear oboxas were showing above your shorts or pants. Yeah, we had a lot of that. But the city wanted to do something different. And so when we did our festival, I think it changed a lot of energy down there because we couldn't do it alone.

13:29And the 30 ,000 students that weren't necessarily as welcomed before, they couldn't do it alone. It took everybody coming together and seeing the bigger picture. And I think Virginia Beech has gotten a lot better. It's still got a lot of work to do. Tell me about the festival. Well, that was just it. It was, you know, 30 ,000 students that would come there every year on week 17 to blow off some steam right before exams. And they weren't particularly welcomed. And that's when like the whole Greek fest thing happened. And the riots and, you know, national guard. And it was it was a very tough time.

14:10And a lot of that residual energy was still laying around. And so they weren't necessarily being as supportive and as welcoming as they should have been to those students. So the chief of police chiefs of error at the time he asked me, if I had any ideas and we came up with something in the water. And that's that's what a festival came from. And I know we digressed a little bit. But that was like, it's I've always just given them back to Virginia Beach and giving back to the state of Virginia because that's what made me good, bad, or indifferent. And what ways do you feel like Virginia Beach made you?

14:44There wasn't a blossoming music industry there. You were outside of it. Yeah, we all were. Myself, Chad, Timberland, Missy, Shay. It wasn't really anything there. But when Teddy moved in town, Teddy Riley moved in town. A lot of that change and that gave us opportunities. And Tim and Missy went to Jersey and they were working a lot with the Devante swing. Like things happened then, but even still it wasn't that. But Virginia happened to be this really peculiar state that was in between New York DC and Atlanta and Miami. And it was like people would just go there. All the hustlers would come down.

15:36You know, and if they weren't necessarily hustling in the city, they were partying in the city. And Norfolk, Anvaging, and Beach. And it was just like this different time. You think the beach played a role in that? It was just like a thing. But musically, because we weren't as northern and we weren't the most southern, and we definitely weren't the Midwest or the West Coast. We listened to everything. And I think that shaped us as at least the group that I'm referring to now. Like it shaped us as musicians. And I think it really shaped the area because we loved anything that just was coming from any different area, but like amazing.

16:18Then it got playing and it got spending. I think that developed our taste buds to be eclectic to all kinds of music. It's a very interesting place that seems like it's just normalville, but there's so many other like hidden talents, people with great taste, it wasn't reflective in what you seem, but like, like for example, one of the biggest war hall collectors ever lived in Virginia Beach. People would know. We used to have this Buckminster Fuller geodesic dome down there that everybody performed that. I didn't even know, but like some of everybody performed there. And it sadly got torn down.

17:07But then we ended up acquiring that property to build like this whole big multi -use venue and hotel, wave park, all the stuff. But it's like, it's always been a magnet for very interesting people. The Edgar KC and the ARE foundation is down there. I didn't know that. Oh yeah, that's where he moved from Kentucky. He moved there. He moved to Virginia Beach. So cool. Yeah, no, it's a lot there. It's just, I don't think that we've been very good at marketing it and celebrating it. But maybe that keeps it what it is. Sometimes the harder it is to get to where the fact that it's a secret preserves it, some things get watered down.

17:56You're right. And I agree with that philosophy, like Capfarac, Capfaray, or like a Hamptons type of vibe, or like a lot of states and countries have those kind of like, if you know places. But then you would need the powers that be there to know that, to know what they're protecting. And a lot of times they don't. I understood. I love them. Yeah, yeah. But like, well, I don't, I don't love when they don't have the self -awareness of the wherewithal. And I mean the powers that be to know how special the place is and how we could really take it to the next level. And that's why I feel like a lot of us are raising our hands and making major investments and bringing big investors from all over the world so that we can make it an international treasure.

18:52And even if it's going to be an international secret, let's treat it that way. Do you think of Virginia as your home? Yeah, I mean, I mean, Miami's my home too. Virginia Beach, Miami, Paris, Tokyo. But when you think home, which one comes up?

19:15Virginia's always going to be my home. But we live in Paris right at the moment. My kids are there, going to school like, but then Tokyo was my home for another reason, you know? Yeah. And in Miami, it's just like, that never gets old. Tell me about writing new songs for the movie. I needed to see myself objectified first to write about myself. I've never really written good music for myself. I think I told you this the last time. Like all of my best songs or songs that I wrote for somebody else and we just used the demos. But I need to get me out of the way because when I see me, I just, it's like a mirror looking at itself.

19:58Like there's no image there. There's nothing inspiring. But when I'm channeling to somebody else and it brings something out of me and they don't use the record, that's kind of like, because I'm in service to others. So my best work naturally is going to be when I am channeling someone else and not me. And seeing myself objectify, allow me to have enough separation to get inspired. And so that's where peace by peace came from.

20:28And there's another one called Lego Odyssey. And in French, the way you would say the ego is la ego, el apostrophe, ego. And it would be pronounced Lego. Wow. And that was based on most of my life, my first 50 years of my life, at least the first 40 were just egocentric. And look, society sort of reads that and supports that. You know, I'm the best. I'm this. I'm that. And you're not. You're actually part of an equation. And what you are, when you say I am, you are part of the greater I am and you're lucky to be just existing. You know, am is a noun and am is a verb. Just like God is a noun and God is a verb and love is a noun and love is a verb.

21:30I wrote about the first 40 plus years of my life, because from 40 to 50 is how I made it. It's like a 10 year transition of just this. How did it happen though? What triggered it? I think I explained this to you the last time. Like, you know, happy blur lines get lucky. Three songs that I was commissioned to write. And eventually you got attributed to me due to circumstances. And they were also, like I said, they were commissions. So it wasn't like, you know how to like wake up one day and you're like, yo, I'm going to make, I don't know, you woke up one day and decided you want to do 99 problems, right?

22:14Yeah. Let's pretend 99 problems was solely your idea. Yeah. And most of the songs of your catalog are solely your idea. You woke up that day and decided you wanted to do that. That would lead you to believe that you are controlling your destiny. It would lead you to believe that you sold at many records. It would lead you to believe that like your willpower and your existence is solely in control of everything, every part of the process. Then one day you get three different commissions to do something. So they're not, it is going to be your idea, but it's because someone prompted you. Hey, we need a, the right song for this scene.

23:07Hey, we need a song for this artist. Hey, we need you to write a song to be on our record. You do all of that. You end up being on all the records. They all end up being like number one records and with huge not just number one records, but like 22 million records sold, you know what I mean? On just one song alone, like, you know, and counting type shit. And then you go, oh, I'm not in control. And then it dawns on you that you didn't sell that many records. You wrote a song, you produced a song, and the fans decided to download, share, or like actually buy physical copies. And then those songs are bigger than anything you've ever done.

24:03The songs are like helping people get through their day. It's helped some songs is helping people through their chemotherapies. Some songs is helping people through divorce. Some songs are just giving people hope. Like just a whole bunch of things that like are humbling to you, but then at the core of all of it, you didn't commission these songs from yourself. These songs were commissions. The universe conspired to show you all these things. And it just made me ball. And so that was when I was 40. And you shot clearly? Clear. That's great. I noticed things. Did you feel relief? What was the feeling when you saw it?

24:50The relief that I felt was not quite how you're saying it was a different context. It was more like you didn't give up on me.

25:01I point to the sun, but this sun is one of trillions upon trillions upon trillions upon trillions of stars. But existence, the air between you and I, the molecules in you, the molecules in me, the molecules in the trees, the breeze that we're feeling right now, any and everything that we're in, this matrix that we are in, of existence. That's my God. The outfit and the omega, the all that is, all that ever was, and all that ever will be existence. You didn't give up on me. And you gave me another shot. And you really, really, really demonstrated it through these three songs that I was commissioned to do.

25:52And you left me in on it because I never thought I could ever do anything so big with me being the featured artist. It was all of that. And I never looked at it the same. And it took me from 40 to 50 to like really get to a full place of like just humility. Like there's no need for me to brag. There's no need for me to like and be dramatic and for what? I'm so blessed to exist. I exist at this time and this space, this longitude, this latitude, at this particular juncture I exist. I'm so grateful.

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28:16Tell me about your relationship to the church growing up. Church was everything. That's what we first saw spirit. You know, we saw the spirit moving through people. You know, we're out here in nature right now and as the wind blows, some of these trees with the longer branches, you can tell which way the wind is blowing. Based on which way the leaves are turning and which way the and how the sections of branches are blowing in the same direction. And that's how the spirit is in church. When the spirit is really moving around in there, it's like a wave. You just see it. You know how like you go to a big football stadium and you see people doing the wave.

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28:59I seen the spirit do that. Just moving around. People are throwing their hands up and screaming and shouting. And I would see that at, you know, my dad's church, which was a Pentecostal church and then my mom's church was a Baptist church. And they didn't really like shout as much. And yeah, you would hear it, but it wasn't like it wasn't a Pentecostal church. Was it music in church? Oh yeah, it was a lot of music. And it was usually, it would begin with something very powerful that the pastor would say, you know, elder Bishop Theragood. He would say something that would just connect with all of the congregation.

29:43But then the organist, which was, most of the time was my uncle, Mangle, as he knew. Yeah. He would play along as this guy's preaching, but he's preaching in a note. Think future with auto -tune. Yeah. Right? Yeah. And as he moves future, when future is rhyming, he's rhyming and he's picking a note and he's having these pockets that correspond with whatever the chords are in the beat. Right? Yeah. That's what they would do in church. Yeah. They would hit, you know, that A flat or A sharp, you know, that A like they would hit that. And then all of a sudden as he's preaching and saying what he's saying, he's doing it with a melody and then all of a sudden as he's making his next point, the organist would modulate up to a half step and it would be like, and then we'd continue to do it up another step, up another step.

30:49And you're just feeling this, welling feeling that's in there and man at a certain point, it just would explode, the pressure like a pipe would explode and all of a sudden they do, they go to a cut time beat.

31:05And then and literally you're seeing people shouting and you're seeing people run up and down the aisles and you're just seeing waves and waves of wafes of the spirit. People just moving and I grew up in that. And from the pastor and the organist, none of that was rehearsed. Zero. That was a moment in time. They were they just connected to the spirit. All improvisation, feeling the moment. Period. Amazing. Period. And I would even, I would even venture to say, now that you just said what you said, I would say that was my first, that was the first time I ever encountered urgency life. You could literally, if you could cut the air, you could cut a block of the energy out in that room.

32:05And if one could consume it, you don't understand what you would feel. Yeah. Nobody wasn't paying attention. People were. Everybody was engaged. Everybody. You could feel it. Yeah. That's amazing. You could feel it. And but that still happens today. You know, at my uncle's church, faith world ministries, you know, that still happens today. I mean, when he preaches, he went from being an organist and piano player, which he still is to now being a pastor of his own ministry and congregation. And you go there, you sit and you feel, it's right off of a zeal, you're in North of Virginia. There's either the Zae of God, there's a Zae of Boulevard.

32:51When he speaks the word, and him and the organist there, the head organist there, Larry, man, what they make, the feeling that they're able to conjure and the way that the spirit just comes into that building, it's just, there's something else. There's a reason so much great music comes out of the church. Oh yeah. The best musicians, the best singers. Yes. And I think what conditions them is the spirit, access to the spirit. And for me, to be clear, when I talk about the all that is, all that is, all that ever was, all that ever will be, you know, the Alpha and the Omega, you know, the matrix itself existence.

33:37To me, the spirit is the energy of all that everything that exists. It's the spirit. It's the kinetic side of, it's all that, what makes it happen. What makes everything happen? Creation. The energy, yeah. Did you look forward to going to church during the week? No, it felt like a chore sometimes. Because man, you know, the way that we grew up, it was like, when's the night Bible study, you know, prayer over at the house Thursday of Friday night? You know, choir rehearsed on Saturday, Sunday morning, church. You can go to the first service in the morning. Sometimes go to the second service in the evening.

34:22I mean, it was different. Yeah. It was a lot. Yeah. And I wanted to do other things because outside of church, where the secular music was, was like Michael Jackson and like, you know, the Jackson's and, you know, Stevie Wonder music and James Brown. And that's a different kind of spirit. That's a different side of the spirit. But I'm very grateful for my formative years. That's, that helped me to see. I learned where urgency and improvisation really was through the church. You talked about that revelation between 40 and 50. Did you learn anything about yourself in making the movie? I did. Again, I saw my soul's purpose for the first time.

35:09Tell me about that. Can I face the sun? Sure. Man, the sun is like, amazing right now. Feels so good, doesn't it? It does. Feels so good as I. I never really like knew my soul's purpose. I can see everywhere except the future for myself. I can sometimes discern it through people. What their futures might be. And for them, but I can't do it for myself. I've never been able to. And it was weird having this film as a tool. A therapeutic tool, by the way. But a tool to help me see who I really am and what my purpose is. Because I've never really gotten it. I've never really seen what people see. I just think I'm just lucky as hell.

35:59I don't know what y 'all see, but I ain't going to talk you out of it. You know what I'm saying? It's like, I mean, are you like that? Are you do you get why you are the Rick Rubin? No. I'm just me and just do what I like. That's it. Simple. Same. Yeah. But the fact that you have the fanfare and the respect that you have in the industry and just the audience that you have for anything that you do, do you get it? I'm appreciative of it, but see? That's it. I'm grateful. Thankful. Same. But also, I don't do it for that. I do it for the security of the thing. I want to feel the thing. And then other people like it, that's the best bonus.

36:43I believe we both be doing what we're doing if nobody cared about it either. 100%. Yeah. And oftentimes, and oftentimes when they don't get it, we still do it. Yeah, absolutely. Yeah. And we still love those things as much as we love the Wednesday. Some people love it. Some times better. Those that are fine wines. Yeah, yeah. Yeah, that part's not in our control. When we're making it, we can keep working on it till we love it. Yeah. I want this for everybody, man. Yeah. Everyone can do it. Not everyone's going to like everything you make, but you can have that experience of making something and working on it until it's a true reflection of what you think is beautiful.

37:25Well, we just live in a society that pushes people and really, really hammers into them that they got to go do things that make the most money versus what they love. And I think if you can find something that you love, even if like you love football, yeah. But you ain't nowhere near big enough or fast enough for whatever the requirements might be. Listen, to be a therapist, a physical therapist, or to be anything from a water boy to like to sell concessions, you're going to love your job. Yeah. If you're around it. Man, that's a great life. Yeah. And I feel like society will be so much better if we had that.

38:14But that's not what they do. Yeah. You know, they, you know, your parents tell you you got to be a doctor or a lawyer. And by the way, there are some great doctors and who really wanted to be that and some great lawyers who really wanted to be that. But what about everybody else? Yeah. What would America be? If everybody did mostly the jobs or worked in environments or worked in with in industries that had a subject matter that they love and were obsessed with. How many billionaires and sent to millionaires and millionaires hate their lives? The ultimate part about it is not, it's not money. Yeah.

38:57The means are important. But the, the means and the currency is important. But like the idea of like money being like the end all be all is not true. Now you wouldn't be able to afford this place if it weren't for strategy and the right timing. Yeah. And currency. But it's a bonus. Right. But it's not the end all be all. It's not the end all be all. Despite anything you might see, it isn't. At the end of the day it's like being able to do what you love endlessly. I want that for people, man. Yeah. I think the best way to do it is you lead by example, you know, show people that it's possible. Yeah, because I love music.

39:42Music is the skeleton key that opened up every door for me.

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41:26How did you come to be a part of the Louis Vuitton? I got a phone call and I was so like throwing off because I just never expected I'd be able to do it. I mean, I just was naving across my mind because I worked with them 20 years ago. Mark Jacobs tapped me to do some sunglasses with them. Myself and I brought Nego along. There was 20 years ago and then I think 19 years ago they came out, they hit the market, but we had started working on them 20 years ago. So I thought, okay, I did sunglasses there, I did, um, we also did like a jewelry. A few years later I did a campaign with them and I thought, okay, my time there is good and it's up and you know, I eventually went on them on Clare and I started working with Chanel and I just, you know, thought that was it.

42:34My brother Virgil was, you know, he had gotten the appointment and I thought that's so cool because he was there in the very beginning when Hemingon Yeh, where they were beginning when we first got it. In fact, there was a photo of all three of us and they were trying on the sunglasses I did back then. So the idea that like him wearing them glasses existed and then he went on to be the guy. Yeah. That was enough for me. Amazing. Yeah, that was like, oh, no, like, that's it. What were your expectations and then what were you met with when you got there? I didn't have any expectations but I did go in there with a plan.

43:17I didn't know the way that I looked at fashion and the way that I wanted to like build out my system and what would work for me. And they agreed. And I go, okay, this works. Very grateful that it's been good. It's been really good. We get to tell stories and I get inspired by different parts of the world and you know, it's a travel brand. So we constantly tell stories about, you know, human traveling and what they learn in different areas, being inspired by these areas and working with local artisans of these different places around the world. It's been a real living dream. I don't take any of it for granted.

44:06I can't believe I'm here. Man, the last time I was sitting here talking to you, I didn't know this was all going to happen. Wild. Yeah, I told you, I can't see the future for myself. Yeah. How has being a father changed your life? Immensely. Being responsible for for new spirits coming into this world, helping to shape their experiences and their formative years, all while making sure that my lifestyle does not co -rupped their point of view on what the world, real world really is, has been one of the greatest gifts of my life. You know, these are four songs that I co -wrote with my wife, whose bridges continue to rewrite themselves as they grow old.

45:00During the holidays, we go and we go and we feed and serve the homeless. We go and, you know, to different children's hospitals where there are a lot of kids that are challenged with, like, conditions that a lot of times are uncurable or haven't been cured yet. And that's because I want my children to understand having to have real coping skills and to see what real courage looks like. A child that wakes up and gets bad news that day and realizes that there's going to be a tough ride and what they wake up every day and they face that day who it is. I want my kids to have that. And so I'm on it.

45:54I don't, I'm stricter by the way, I don't play, I'm a strict dad. But because the world is harsh. Yeah. You know, I think when parents say things like, oh, I never want my kids to struggle the way that I did. Well, you have to understand the way your struggle produced you being a hard working, critical thinking individual. And when you don't allow your kids to have guided struggle, they don't develop the coping skills. They don't have the courage. They don't can't deal with challenges. And it oftentimes doesn't end so well. Tell me about things going to be all right. The Kendrick's home. Yeah.

46:47That was a record that like... Did you write that hook? Yeah. I had no idea that you wrote the hook. Yeah. Well, that's me on the hook. I had no idea. Yeah. And then my buddy K .P. who was a A &R, he was like, because I was like, we're gonna be all right. And the way I was saying it, I was saying it on some Virginia's shit. Yeah. That's what makes it. Well, he corrected me to say all right to put the R &N. So I ended up doing it. But it still sound like I'm saying I hate. I hate. But maybe you put out the street version, the remix with the proper I. Yeah. At some point. But yeah, like that was...

47:34It was just a feeling in the song and, you know, Kendrick really got it. He really understood it. Who knew that it was gonna go on and represent the feeling and thought? Of the culture in the air that time. The timing was unbelievable. Well, would you say you lived more in your head or your body? You know, most of my life I lived in my head. I think I'm now just starting to explore the energy departments of my body. I was also less concerned with like my chakras. And now like, I think about those. Yeah. So I think about my organs. And I think about like having everything work in harmony. The esoteric readings that, you know, the Edgar Casey esoteric readings that I would like into, you know, in my late 20s are now like, I'm not just curious about it.

48:43I'm actually living in one of my organs to be in line so that I can vibrate harmoniously and be human being and be. That's also a verb in a now being. And I also want to like, leave by example, you know. Tell me about your relationship to rhythm. I've always had a relationship to rhythm. I think I got like ADD just never was diagnosed. And so I was always like, and a little bit of ADHD, when what you get distracted by is music, then you ask yourself, okay, is it ADHD or is it inspiration? You know, inspiration and drive. I was always hearing like drum patterns. But if you think about it, I mean, you say drums your primary instrument?

49:42Yeah. If you think about it, you know, the universe is ruled by rhythm. The solar system is what it is. The planets stay in the pattern that they're in. Even the sun, the planets around it, like, it can all be measured to a beat. There are stages, which is what a technically a beat would be. But we have a pulse. We have a heartbeat. We're born with rhythm. I mean, the beginning of the universe is described as a sound, the big bang. That would mean us to start at a beat of all the everything that exists.

50:31The universe thought it would have been. Yeah, and then the beat dropped is what the Bible says. Yeah.

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52:18How is program to music different than human -played music? Two different things. One, I mean program music is amazing. But man, when human beings lock in, there's a feeling that you get from it. No machines can make what you described in the church. What they'll be scary is when AI gets to that place. Can it? Yeah. Anything that is conceivable can happen. Tell me about the tall hats. That was a Vivian Westwood hat. I was inspired by Malcolm McLaren, this Buffalo hat. And, um... It's such a cool hat. Yeah, that was like 10 years ago. Game -changing hat though. I never saw how like that before.

53:07Yeah, I was crazy. I go through my phases of like moments where you can't tell me nothing. I'm going to wear it regardless the weather. I don't care what you think. No, I wish you'd feel that. And then when I'm off it, I'm off it. Yeah, yeah. And I'm off it. Tell me about um... Faction in hip -hop. Hip -hop has been like one of the greatest fashion shows and displays. My friend Eric Paul, when he was young, he and I used to listen to the Beastie Boys' license to ill record back in Salem Village or repeat why we just skate it all day every day. And this is like, you know, Hussoye, Powperelta times.

53:57Rob Roscoe, like, Tony Hawk decks and independent trucks. And back then it was like, if you skate it street, you skate it on 85s. If you skate it on the ramp, you skate it 92s, which was then between. But then there was also 97s and 99s, which was super hard. Like, that was my life. And listening to the Beastie Boys and reading the Rick Rubin name, I can't believe I'm sitting here right now. Like, the Run DMC music. And then when you... So you think about all the clothes, like, I wanted a jean jacket because Mike D. wore a jean jacket. You know, back when he had like the... The Volkswagen. The Volkswagen, like, charm on his, you know.

54:41That was everything, man. You know, or the idea that I'm with Adidas now and that record, my Adidas was everything. Yeah, we wanted it. That my Adidas record changed the conversation from Puma back then. Yeah. I mean, you know, loving respect to Puma. Yeah, yeah. That changed the conversation. And they actually... That record saved the Adidas business. Wow. So, yeah. Hip hop was like the stage for like, fashion. What do you think the biggest misconception about you is? That I'm a tech geek. And I'm so not. I don't know worse. I use technology as much as I need to. What's your favorite place on the planet?

55:32Tokyo. Really? Yeah. Why? The humility is so thick there. So it's the people. And the humility is as thick as the humidity is. What do you do outside of your creative life that has the most impact on your creative life? Pray. Beautiful. What's the rhythm? God is the greatest for me. I have these very long prayers that I pray in the morning. They're very, very, very long. There's two different ones. And I do them both every morning. When did you start doing them? I think they just developed over the last 20 -something years. I pray for people that I don't even talk to anymore. Just lost contact with them, whatever.

56:19But they just remain in my prayers. The prayers are just very cemented in my mind.

56:26God is the greatest. And I am grateful. Yeah. Me too.

56:36Lessons, big bro. Love you, sir. Yes, sir, man. Thank you so much.

From the publisher

Pharrell Williams is a Grammy-winning songwriter, producer, and performer. Getting his start in music alongside Chad Hugo as the production duo known as The Neptunes in 1992, Pharrell has produced chart-topping hits for artists including Britney Spears, Justin Timberlake, and Snoop Dogg. He has co-composed the music for the Despicable Me film franchise, including hit “Happy,” which became the best-selling song of 2014 and earned Pharrell an Oscar nomination. Pharrell’s collaborations with Kendrick Lamar, Beyoncé, and Gwen Stefani, alongside his work as a solo artist and frontman for alternative band N.E.R.D., have solidified his reputation as a creative force in the music industry. With 13 Grammy wins and two Oscar nominations, Pharrell continues to progress the sounds of post-new jack swing, R&B and rap, and pop. 

Currently, Pharrell serves as the creative director of Louis Vuitton, and he has recently announced his role as a co-chair for next year’s Met Gala alongside Lewis Hamilton and Anna Wintour.

In October, his animated biopic Piece by Piece, a collaboration with LEGO, premiered alongside its titular song by Pharrell. The film is now available for rent or purchase to enjoy at home. Link here: https://www.focusfeatures.com/piece-by-piece

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