Build Your Lifestyle Empire Using Your Personal Advantage With Taki Moore

22:26I don't think I said that, but it's very true. Maybe I did say that. I'm going to say real Taki. It is real Taki. Yeah, that's true. I don't have a number in my head. My dad, I had a great childhood. I'm definitely not driven by the numbers. I think you're answering somebody's question. Yeah, that's hilarious. Okay, this is definitely fake Taki. Mediocre coffee is fine. I did not say that. True. Yeah, that's right. Fake talk is right. Yeah. Next. 80 % done by someone else is 100 % awesome. That's a Dan Martell quote. So if I said it, I was quoting Dan. I don't think it's me. Is that true? I caught you saying it.

22:59So on a video, so it is real talky. It's real talking quoting real Dan Martell. Okay. So I love the filler. Yeah. Love you, Dan. Yeah, we love you, Dan. Going viral should be your primary goal in marketing. 100 % not true. Fake talky. Correct. Okay. I'm probably going to die one day on Zoom teaching a workshop to our clients. 100 % true. I'm going to do this until I'm dead, unless the robots take over. That is true. Real Taki. Yeah. I don't want an empire. Empires are for tyrants. Fake Taki. Correct. Very good. This is great. No markers taken. They're all intact. I've never been so concerned about the longevity of some markers.

23:36I'm glad. That's great, man. I love it. I want to talk a little bit about, you know, you mentioned this story before about, you know, You were strapped for cash. You had a buddy named Sam. You had a bar, 200 bucks, so they can get groceries. Carrie Marie says she's pregnant. You had five kids. This is your sixth child coming on the way. Something like that. It was probably fourth to fifth or something like that. Yeah. The story is out there if anybody wants to Google it or find it on another YouTube channel. But you didn't come with a lot of money. Money is not a thing that you grew up with. And I had a bunch of dumb money beliefs from fam.

24:09Like? So we had a, my grandparents were pretty, they were communist. We had a hotline to the communist party headquarters, like a red phone. And ASIO, which is like the CIA here, had like files on my grandparents. And so I grew up believing, you're going to hate me on both of these. Money is evil and Americans are bastards. And it turns out they're terrible beliefs to have if you want to grow a business. Hold on, we're going to slow down for a bit. How? Where were your grandparents from? No, Aussies, they were just, I don't know. I don't know the whole backstory. But yeah. They just got the red phone because they were just good at that.

24:41Well, they were in the Communist Party. And yeah, apparently there's a hotline to headquarters to get whatever the instructions were. There were files on them. But that trickled down, obviously. 100 % a trickle down. Yeah. Like I'm the only one in my fam who runs a business. My brothers and sisters are doing amazing things. Like one's really senior in NGOs. Yeah. Are you one of the first millionaires in your family? Yeah. Going back a couple of generations, I don't remember him, but when I was a kid, apparently, you know, I knew them. Papa Toll started, I think the company that became Toll Logistics, you know, those trucks?

25:21Yeah, yeah, yeah. Up in Newcastle, I think, but I didn't meet him. But yeah, yeah, I mean, it's all new. Yeah. How often do you think of, like, Nicole and I have this phrase, Old Navy days. Old Navy days, as we were living in the States, all we could afford is buying clothes from Old Navy. Old Navy is like the... Old Navy the brand. Yeah, yeah, yeah. I thought you were a submariner or something. Yeah, there's like, you know, Banana Republic gap, and then Old Navy is like the bottom of the barrel. And it was kind of a joke, but it was the reality. Like, we didn't have a lot of money, and we could pay rent barely.

25:51And then we were just trying to make it happen. And... Even my kids, like, we've got six kids. The three oldest had a very different upbringing to the three youngest. because halfway through that journey. How often do you think of those days? And do you think of them as fond memories? What are your thoughts when you go back to the poor days? I think I'm the same guy. And I think like I was just as happy. Yeah, they were great days. Because like money solves all the problems that money can solve, but doesn't change anything else. I think you hit it. There's like a lack of money, which causes all sorts of problems.

26:23And then there's enough money. And then beyond that, like, to be honest, life doesn't change. Happiness doesn't change that much. I mean, your stuff's cooler and you can travel at the front of the plane, which is awesome. But I think like we help people get to a million dollars a year. That's kind of what our job is as a coach. And people think that when they get to a million dollars a year, everything's going to be radically different. And you wake up and it's not that different. Like you've got way more options and way more choices. And I guess a lot of the stress has gone away. But it doesn't.

26:48I think if you're miserable before money, you'll be rich and miserable. And if you're happy with without money, you'll be happy and rich. I strongly disagree. Actually. I strongly disagree. because I am way happier with money. I'm way happier. Oh, I'm not saying I wouldn't choose it. I'm not the same person. I was miserable. Is that right? Oh, yeah. Are you kidding me? Like, oh, my God. Your money solves all your stress. Like, there's very little that money doesn't solve. Like, very little. People, like, I talk about this a lot on the show because I feel like I just have very strong feelings about this.

27:21My parents were immigrants from Egypt. We didn't have a lot of money. We got all clothes from Goodwill. We didn't have, you know, like, we struggled, right? And I never knew the feeling of not being head above water. Like it's always like pay the bills and that feeling of that stress. And then once you get past that, great. But then when you have an abundance of money where it's like, oh, I can get I can treat my family to this amazing vacation. Like it's just like, OK, I think I would never go back. No, I would never go back to. But I've been the same. I think there's two sides to this. I think my smile ratio is identical to how it was in high school and how it was.

27:59Wow. Yeah. I love that. Yeah. I'm not like we make ridiculous amounts of money. And if you had to ask me 10 years ago, I would have laughed in your face, even growing up. Like my dream growing up, we lived in North Carlton in Melbourne. Yeah. I lived on McElwreth Street and my dream was one day to live on Drummond Street, which is like my vision was like three blocks away. It was the nice street in the area. That would have been cool. But my I think my happiness set point is the same. My life is way cooler. No question. And yeah, now we can do a bunch of stuff that we couldn't. But like my joy level is the same.

28:31Also, my stress level is the same. The stresses are very different. Like we've got a bunch of hards in our life. Everyone looks at me and they're like, oh, Taki works like four days a week and four hours a day. And that's true. And my, yeah, dude, my, we've had a ton of hard things. Family wise, health wise and stuff. Yeah. Yeah. I mean, off camera, we've shared, you've shared these stories with me. Yeah, correct. It's not, it's not. But I love the fact that you shared it with me because we have this concept in Arab culture and the word is called risk. Risk means like you're it's almost like you're a lot in life or it's like credits.

29:02Yeah. Like everybody gets 100 credits. Sometimes all your credits is money and you have nothing left for health. You have nothing left for relationships. Some people, the relationships are really high. At the end of the day, no one gets everything. Correct. You're going to get challenged somehow, you know, and you've had your share of challenges. Correct. Yeah. I think that risk. How do you spell it? Yeah, it's like R-I-Z-Q. Risk. That's cool. I love that. I think, have you ever played like a video game or Dungeons and Dragons or something where when you start, your character gets like, you got 20 points to spend on various qualities, like strength or speed or charisma or what?

29:34I think I spent all mine on like jazz hands and charisma and didn't have anything left for like discipline or like the ability to read a spreadsheet or, you know, grown up stuff. Yeah. But you can like, whatever points you've spent, like you could take those a long way. Yeah. If you look at anyone who's great, they're like an eight or a nine or a 10 out of 10, it's something. Yes. I think a lot of times we play it safe. I know this is like way off topic, but risk sparked an idea. Yeah, totally. But that kind of leads to something else I wanted to talk to you about. I think a lot of what you said just earlier about like, you know, same number of smiles when I had money, no money.

30:07Yeah, that's true. A thousand percent true for me. And I think it's because I've always said this about you. Like you're like 95 % artist, 5 % business person. Million percent. and as an artist you're just happy that you get to do your art dude all i need is that and a sheet of paper or a wall or a window or my hand to invent something yeah like i don't need very much yeah to be like simple pleasures i know like i've got yeah we've got really really good money but i like the ideal day has like hanging out with a really good friend hanging out with my fam drinking a great coffee somewhere nice going for a walk having a swim like none of that none of that like the most expensive thing on that list is the coffee which is like if it's a nice coffee.

30:44Maybe it's like 10 bucks. Maybe. Yeah. Yeah. My only argument is that like, if you don't know how you can pay your bills, of course you can't join in that. And there's nothing more stressful than like the number shows up on the thing and you have to like, you're worried like, will this card go through? I've had plenty of those. Yes. Yes. Yes. Yeah. But I want to talk a little bit about that because I do feel like the reason why you've done so well, and even recently with your, your push to content and your branding and although great videos you're putting out short form, long form is that people get to see the artist side of Taki.

31:13I think initially probably, this is just my impression. People just thought like, oh, this dude must be great at business because he's such a great business coach. And he probably thinks in spreadsheets and dah, dah, dah. And it's like, when I met you, you're like, oh, this guy's the opposite. No. Yeah. Like I think you have like limited access to like your calendar or something. Yeah, this is true. I'm banned from the calendar. I've got read only access because of the incident where I said yes to speak at two different, I ended up like I booked myself to speak at three different conferences on the same day in three continents, which is hard to pull off one of them was mine so i went to that one okay the other two i didn't and i let people down um yeah redone the access to to that uh we make great money i don't like this is terrible fun like please don't hate me no this is how i know how we're doing a few times a year kareemar goes hey have a look at this i'm like that's a lot of money i'm like great and i just get back to it um when tony started to work with us she's like i just want to you know i want to get to know you and your goals how much money do you want to make i'm like oh why she goes so i and reverse engineer the plan.

32:09I'm like, oh, I've never really thought about that. Like the only time I had a money goal was when I needed to get us out of a massive hole and we needed to have enough money by the time this baby was born or we'd be ****. But the rest of the time, like, I don't even think about it. A few months ago, she's like, hey, Tarks, guess what? We did two million bucks this month. I'm like, oh, it wasn't a goal. I'm like, that's amazing. Do you purposely like don't want to know? No, it just doesn't matter to me. I like, I'm, so some people have a, when I hit a goal, then I'll feel a certain way. But my goal is like something I can do every day.

32:36So like for me, winning is I'm working on projects that excite me with people I love to work with to help people we care about. And I could do that every single day, which I love. I'm in a post-need economy right now. Yeah, 100%. Yeah. I mean, you're very public about your numbers. You make well over$2 million a month. So you're way beyond, you know, making sure the lights are on. The lights are super on. Yeah. But even beforehand, when it wasn't like, I just don't really care about that. I actually think it helps in a lot of ways. Like I wouldn't be able to do that personally. No, that's fine.

33:08I think for you to be the creative you are, because when I watch your content on YouTube, when I see you on stage, I don't see some guy who's like, I'm going to teach a framework so people can be able to like maximize every dollar. And like, I know this by like this exact equation that I worked out in my little lab. If you ever see me teaching maths, it's fake talky. Yeah. You know what I mean? I'm just not. Like I've never seen like a percentage sign. I've never seen ratios. I've never seen actual numbers on your videos. You know, like everything you draw is words. It's graphs. Like pictures.

33:43There's a lot of stories. Yeah, I'm super bright brain. You know, that means that I've probably left a bunch of money on the table. And that's okay. No. I'm much more intuitive than financial. Luckily, I've got great people around me who are good at that stuff. I'm like, Taki, this thing that you want to do, it's going to cost us this much money. Are you okay with that? Yes. Or no, thanks for pointing that out. We won't do that stupid thing. I think there's something amazing about, like, I know my marketing is way better. My content is way better when I'm not focused on the numbers. I watched, I find Casey Neistat super inspiring.

34:12And I watched this interview with him on sort of live event with Colin and Samir. Yeah. Who are amazing. Colin and Samir, if you ever watched this, I would love to meet you. Casey, whatever I just said about Colin and Samir times 10. And they said, I'd love to get your take on the state of the creator economy. And he was like, I take issue with that phrase. There's a lot of economy and not much creator. anymore. And I know that especially since the business is doing so well, my sense of neediness is like different. And I just make content that I know will be helpful and that is fun and meaningful for me.

34:42And then I just I can just go unhinged and let it rip. And the stuff I'm producing is way better because I'm not attached to the outcome and I'm not trying to like squeak, squeak every extra beat of juice out of the algorithm or whatever. Yeah. And I want to like piggyback on what you just said right now or elaborate a little bit, because I've seen a lot of your videos and every time I see it, there's a reoccurring message happening. And that message is a lot of coaches that come to you and say, hey, I wanna grow my coaching business. They think it's like a hack. They think like, I gotta fine tune a funnel.

35:13I need more leads. I need to know how to convert these leads. And something that you always say, I don't know if it's actually getting through to people because you keep saying it, but is like, you gotta have a great product. You gotta have, whatever you deliver has to be amazing. Otherwise, all that is like a leaky bucket. There's no reason to do that. You've coached thousands and thousands of people. What happens when somebody does that, takes on that advice? So let's start with what happens if you don't. Okay. Yeah. If you're a great marketer and your product's no good, you just speed up the rate at which people find out you're not good, which is a terrible idea.

35:45Yeah. Great. The emperor has no clothes. Okay. Well, now we know that. So you can get a long way on marketing and sales. We've all done that. I think having something you're proud of just makes everything else. I mean, it sounds so dumb that we need to teach people this, but it's the superpower, like have something legit amazing. And when you do, if you don't have that, every new client you add is just replacing somebody who left. And so it's like, you know, churn and replace. Yeah. And if you do, then you're like in add and compound. And so life gets really fun really quick. Everyone knows Alex Hormosey is this great marketer and he is, but dude, he's a product guy first.

36:21when they were working with gyms. His program was pretty expensive. Like, I don't know how much the average gym makes, but it's not that much money. And his program was like$16 ,000, like$1 ,000 a month, sorry,$1 ,000 a week for 16 weeks. And they could like just grape together the first payment. But if it didn't work by the end of week one, they couldn't pay payment number two. They needed that ROI quick. The product needed to be great. So he's like, the secret to scale is like, how low can you lower the bar about how someone, how good a client needs to be? And it still works. I think he's a product guy first.

36:49Like Martel is a product guy first. Like everyone good has a great product. Years ago, I remember reading that the Apple stores are the, I don't know if they still are, but they probably are, highest retail sales per square foot of any other retail store. And that's because the products are freaking great. Yeah, I love it. You've coached thousands of people. Like how long have you been doing this? A long time. 20 plus years, right? It'd be close to 20 years. Yeah, you've been doing this a very long time. I'm 50. How old are you? I'm 46. Dude. Yeah. I'm the old guy. You look younger. I always, people ask me about my gray hair.

37:23It's like, well, that's, you know, that's 10 years of a software business. And, you know, I sold it. Otherwise I'm going to lose my hair. Yeah, that's, that's the cost. But you've been here for a really long time. You've helped a lot of people. What are the signs that you see when you have a new student, a new client where you're like, I can't help you? Butt face. That's probably the first thing. Okay. Yeah, you know when you give someone some advice and the first thought is, yeah, but that's buttface. So buttface is like a biggie. Anyone who's not open to trying a new thing, that's a worry. Anyone who's looking for the tactics and the hacks.

38:02Honestly, if someone's focus is how do I make money and I'll change my niche and I'll serve a whole different audience, just tell me what works. I'm like, oh, dude, I work with the good guys. I want to work with someone who cares about the people and wants the people to win. and they know that if they can help people win, they'll win too. That's my person. And I think if it's a spectrum, there's mercenaries at one end, which is all money, no care. There's missionaries at the other end, all care, no money. And I want to help that person. This guy, not either of those two. I think that's the, how do I know someone's not going to work it out?

38:35They've got butt face or they're only in it for the cash and they don't actually care. They'll probably do really well short term, but they're not going to do well with me. And who do you help the most? People that come with, they have xyz but they don't have this the people i love to help is someone who's got something that works and that they love if they fall in love with the customer not with the the product or the fame of the name those people are really fun to help because they've got the goods and now my job is to how do we take the magic that's behind a door and show it to the world that's really fun we're gonna play another game taki all right okay so this is one of my favorite games anytime you I'm not going to be nervous about it.

39:14So actually, what's great about this game is that there are no right or wrong answers. Amazing. We're going to crush this. So this game is called Offer Table. I'm going to give you an offer. Yeah. You have five seconds to think about the offer and you're going to say deal or no deal. Okay. So I'm the buyer? Yeah. You got to choose. I'll take that deal or no deal. I don't want that. Okay. Okay. This is fun. I've never been on a show with games. Here we go. I love this. First one. Yeah. I'm going to give you$100 ,000 for one keynote. You must fly to Dubai and it must be tomorrow and you must stay for a week.

39:44No deal. Can I say why? My wife's going through chemo. Tomorrow's chemo. I'm going to be there. We wish you the best, Kiri. Thank you. You run a business. Okay. And it runs perfectly without you forever. Yep. But you never have to work again. Right. No deal. Sorry. No deal right away. Yeah. I'm not trying to build a thing to retire from. Yeah. I have no, like the money's cool, but like for me, this is about creativity and expression. And if I, if I, if my hands are tight behind my back and I can't like think and draw and yeah, that's not fun. What am I going to do? That's your truth. Love it. Next deal.

40:17Unlimited travel. Yep. In a private jet for a year in exchange for no coffee for a year. No, there's not a chance. Love it. You can go tea. No. Okay. Death before decaf and definitely not tea. All right. All right. I'm going to buy your business right now for$250 million, but you have to stay as an employee for 24 months. um i'm mostly worried about what happens after 24 months because i will happily work in it for the next 20 years do everyone yeah i would take that deal yeah i'd probably ask if i could stay longer can i invest for 24 centuries i don't know if i'm gonna be around that long yeah you never know what's happening right now everyone thinks they're gonna live forever yeah okay netflix calls yeah they want you to do a special okay the crew must follow you and your family for six months starting from tomorrow uh i've got a few friends who kind of live this life and when i hang with them, it is pretty awkward.

41:07Like they're great. It just takes me a while to get my head around the camera crew. Uh, do I get, if I get say about what they can and can't shoot? Yes. Otherwise I'm going to say no. Cause I put my hand up for face on the internet and my kids didn't. So that's fair. 10 ,000 new clients, but they're all beginners. Never made a dollar on the internet. Um, yes, I'll take that deal because we've got a program now that does a great job of helping those people win and super, super proud of it. If you had asked me eight months ago, I would have said no this is clients yeah i would 100 do that yeah yeah the program's called clients yeah the program's called clients and it's extraordinary yeah um and yeah and it works like we got people to make their first sale in in three days and it's super fun i teach it but i don't coach it if that makes sense yeah but what a gift you're giving people that's there's nothing like that first first dollar is amazing that's amazing yeah it really is it opens up the ceiling opens up everything changes.

42:01I did my first, my equivalent to that for me was there's this guy called Peter Sun who had a group of marketing consultants. And he asked me to come and do a guest spot on every Tuesday morning. He used to get on Zoom or whatever it was and like yell at his people to follow the system and do the stuff. And he asked me to come and do a guest spot, like an interview. And I did, and I was too scared to sell stuff. And so I didn't. And then a few weeks later, I did my first like webinar to sell stuff. And we made$30 ,000 in an hour or an hour and a half Previously, I'd like worked in a job for$23 ,400 a year.

42:33I did more than that in an hour. And I bawled my eye, like my brain broke. Like the first time you do a thing and you make actual money and you help real people in the end, like your brain just is, it's the coolest thing ever. Yeah. For me, the first dollar I made out of my paycheck, I made$30. My business was, I used to sell rare Air Jordans on eBay. Is that right? So I would buy, find a buyer. I'm looking for a size 11 Jordan 11s. This is before the retros came out. This is 2001. Yeah. So they would be like, I'm looking for, you know, size 11, Jordan's 11, you know, the numbers for the different kinds of Jordans.

43:09Yeah. And then I would find somebody selling it and then I would sell it with a markup arbitrage to this person. I made my first$30 that way. I was like, what? Yes. How? Yes. It's amazing. I was just like. By the way, how like the first time you make a dollar in your own business, it's almost the best money you make. Oh, 100%. That's why they hang that first dollar in like the pizzerias and stuff like that. It's really special. Yeah. Because you start doing the math. You start wondering, well, what if I can make 60 with$100? Wait a minute. What? Yeah. It's amazing. Yeah. Yeah. So 100 % I'll take the deal.

43:43Yeah. Back to the game. All right. Let's go. I just segwayed. All good. So you get one extra hour a day. So you get 25 hours a day versus everybody gets 24 hours a day for the rest of your life. Yeah. But that one hour has to be spent alone. Does sleep count? You could use that how you want. You could, if you're, I mean, alone, you're alone in your sleep, yeah. Yeah, if I, I would, like an extra hour, an extra hour of sleep, I think that'd be great. It means my other hours are good. I've got, a few friends have done that, what's it called, the 10-day silent meditation retreat thing? For pasta or whatever?

44:11We mentioned off-camera John Lee Dumas, he did that. Okay, I would never do that in a million years. Yeah. 10 minutes with my own thoughts is scary enough. 10 days, terrifying. But if I could sleep, I think I could use an hour of sleep. Nice. Next one. Yeah. Your work outlives you by 300 years, but you're never credited and nobody knows your name. Oh, I'm going to be dead. I won't care. Take that deal? 100%. Yeah. Yeah, if I'm dead, which I'm going to be. The fact that it keeps helping people is I don't need to be remembered. I just want to be good while I'm here. Nice. Magic Wand, you never have to deal with dramas in your life again, but you must be Prime Minister of Australia for three years.

44:47No. No, life's too short to spend even one minute doing stuff you hate. I'd be terrible at that. It'd be bad for the country. It'd be awful for me. this country would, yeah, people would wake up and they're like, what the hell happened at this place? It used to be so good. Yeah. I'm not taking that deal. On behalf of the Australian people, you're welcome. I'm not doing that. I don't think I would vote for you. No, I wouldn't vote. No, I'd be awful as PM. Yeah, no chance. I would love to see the budget that you approve. Yeah, that's right. That's a terrible idea. Okay, you start over at 21 years old.

45:17You go back in time, you have the same relationship, same career, same kids, same road. You just have to go through all over again. would you go through that again yeah it's been a hell of a ride uh so do i have the wisdom and knowledge that i've got now so i can do it better and smarter or yeah why not yeah yeah then i would 100 do it and even if i didn't like it's been a great ride there's been so many like highlights so many so many low lights often a mate will be like how you doing i'm like most days i'm at 10 out of 10 some days it's a two average an eight it's a great life i mean we've hung out enough for me to vouch that's true yeah yeah and your kids are amazing and kiri is a wonderful person Yeah, 100%.

45:52Yeah. Very lucky. Yeah, 100%. I like games. This is great. I need more games. Yeah. In my stuff. Okay. So I want to just, you know, we're going to, this is going to publish maybe about four weeks from now. Okay. What is on your horizon? What are you doing? What fun stuff are you doing? What vacations, what work stuff are you excited about? Yeah. So vacations is tricky right now because we're going through this chemo thing. We've got a trip to Italy in a month and a week that I think we're going to have to bail on, which sucks because we've got really dear friends on the Amalfi Coast who we hang out with every year and we're going to miss them this year.

46:25So maybe we'll talk about work because life is a bit tricky. So we're in this weird space. If you think about like every business, you have to like market and get leads. You have to sell stuff and you deliver a service. I think we have, without coming across as braggish, we've completely nailed the get clients side of our business. We've been sold out 13 months in a row. It's epic and it's fun. And so I can't do like lots of things at once, but if we put the eye of Sauron and focus it on one thing. We get to focus all of our energy and attention for the rest of this year on how do we make Black Belt, our flagship program, the greatest place on earth.

46:55It's already really, really good, but how do we make it even easier for clients to win? How do we make it more fun? How do we make it simpler? So all of our attention is on that right now, which is fun. We were talking about product versus marketing before. It was at Naval Ravikant said, you're doing sales because you failed at marketing. You're doing marketing because you failed at product. That's a gut That's a gut punch. And so Black Belt's amazing, but there's a few things in the program that aren't great. Like? Like I've been doing this for a long time. I've had a bunch of ideas for a long, long time.

47:26Everything's recorded. The portal right now takes a guide to walk you through. It's not like step one, do this, step two, do this. It's custom plan for each person, which is epic. And I think that's the right approach, but I've got some content that probably should be shot and some things which should be streamlined. We're looking at how do we - Like onboarding for anybody that comes in. Yeah, onboarding, but also post-onboarding. Okay. It's choose your own adventure on purpose because I don't want everyone to look and sound the same. And we want to leverage your strengths, not cookie cutter you with everybody else.

47:53But I think there's a lot of things which are done manually and need a coach that could be done, could be streamlined. And so the goal for us right now that Tony and Mike on my team are here this week and on Thursday we're hanging out and building out missions. Yeah. So it's like we've got a process for like choosing the right next thing. At any given moment in your business, there's one move that's like the lead domino. Right. And then how do we turn that into a really clear six-week piece of work for somebody? It's got big ideas about how to simplify and streamline the client experience. That's going to be really fun.

48:24I've met so many people through you talking. One of the things I, there's a quote from, a quote, Jordan Harbinger, a friend of mine and podcaster. Jordan's amazing. Yeah, yeah, yeah. He mentioned this to me one time and he said that like his whole thing is networking and making sure that you grow your network. Yeah. And he used to say, or he said to me once that if you are covetous of your network, if you don't share your network with other people, it atrophies. Like if you don't introduce people that you know to other people. Some people are like, I don't want to introduce them because I want them for myself.

48:51Or maybe they'll get better than me and they're thinking that way, you know. I'm just going to share a few people that you introduced me to and how much impact that's made on my life, okay. So I'll start with, I'll go past, present, future, okay. Past. Well, it's also present. You introduced me to Ken. Yeah. Okazaki. Is that right? Right, right. So Ken from Japan. Yeah, I love Ken. He's in Black Belt, right? He's such a good dude. Yeah, and he loved your last event, by the way, in Thailand. You can tell a lot about how great somebody is. Like if they've got kids, if you meet their kids, you're like, this guy's a legit, amazing human being.

49:27Yeah. Ken's kids are the best. Yeah, I think you got him beat by one, right? He's got five kids. Yeah, so I beat Ken in number of kids. Yes. I'm not saying anything about the quality of the kids. No, no, no, no. His kids are extraordinary. No, everybody's great. So I met Ken. Ken runs a great team with his family. We met them because we were looking for ways to build out our studio in our home office at the time when we were going video two years ago when he started doing this whole video thing on YouTube. Yeah. He helped me build a studio in my house, tell me all the equipment. He set everything up.

50:01We got on Zoom calls, move the camera here, boom, boom. Yeah. And then he's, they're very much part of our team still. They help us with the editing part of our operation. every year we go to japan we meet up with them and we have a great like kind of team powwow they're they're fantastic they're amazing but you introduced me to them because i was like hey i'm looking for you actually you're doing more than one person but then i went with ken and it just kind of opened up this whole video world for me and our team and i was like you like you helped us tremendously in this area and then we wanted to kind of grow beyond our home studio we're like should we build out a studio in a physical space hire a full-time video producer you know this is prior to bringing on Josh and everything.

50:41So you introduced me to Sean and I said, I want to do a pilot with Sean just to see what it feels like to have somebody follow around the camera and I don't have to shoot myself. And so we shot a pilot episode with Sean just to get a feel of like how it is. It's like, okay, cool, Sean. That was thanks for that experience. And it was kind of a green light for us to find Josh. And we hired Josh and Josh became our video producer. We found our studio, found our office. And that kind of like dictated everything. and then when we met up in Manly when we at the Media Empire event you told me about Simon Bowen oh dude of course about the mental models and the drawings and all that stuff and how to get your genius out on these models and then we had a chat on Zoom because you introduced us via text message and from there we kind of had a chat and I'm starting his program like next month amazing dude Simon's such a good man you're a great hand yeah he's fantastic so like you have impacted so much of my journey in such a short amount of time.

51:39Like, and just by introducing people that you felt like would be valuable to me. Yeah. Are you mindful of this? Are you like trying to, like, who else can I help? Or are you just doing this in the spur of the moment? No, I just do it in the spur of the moment. But like, I think one of my favorite things to do is like, I love to meet, like, I'm where I am. I'm not self-made. Do you know Jason Gaynard? Yeah, I love that guy. So Jason had this guy come and speak. I can't remember his name. I feel embarrassed that I don't. Might be Josh, but I could be wrong. He's got cerebral palsy and he's an incredible, like hilariously funny guy.

52:08And he said, I'm not self-made, I'm community made. And that landed and that became the title of Jason's book, Community Made. I think that's true of me. I'm definitely not self-made. I'm by myself, but I'm great because I've got an amazing squad of really good friends. Who's impacted you? Who are some of the people that? I mean, so many people can help me with video. Sean's helped me with video. Early days, a guy called Matt Church helped me unpack my ideas into IP. that's just like pink sheets has been a skill that i've used for centuries dan martell has helped me a ton with confidence and pushing me to do all the uncomfortable things like being on camera and getting abs and all the stuff thanks dan um that's abs not ads yeah we spend almost no money on ads right now but yeah i don't have abs either i kind of i said i don't have told you this i said i saw your abs you had them i had them by april 1st last year i had to like run a zoom with my shirt off and my man boobs jiggling because Dan said you need a public commitment and a consequence.

53:03So I did. Very motivating. Some people like have been like directly one-to-one influential and some of them have been influential through their content. Their work, yeah. Yeah. So Casey is a massive inspiration to me. I think my dream video would be like a Casey Neistat business adventure video. That's kind of where I'm trying to get to. So many people. There's something that you and I have in common. We are students of comedy. We love comedy. I want you to give me your top three comedians and why. So they're all dark comedy. Like Louis C.K. dark? Probably darker. Wow, okay. Yeah, Frankie Boyle's my favorite.

53:37He's a Scottish guy, used to write for Jimmy Carr. He says awful things and I just love it to bits. So Frankie Boyle is hilarious and inappropriate. I'd say Anthony Jeselnik I love and probably Jimmy Carr. Jimmy's fantastic. Yeah, so fun. I like the less appropriate, the more inappropriate, the better. stuff that you just shouldn't laugh at, but you do. Daniel Tosh. Yeah. Yeah. He's got this thing where he says something awful and you laugh and then he makes it your fault for laughing, not his fault for saying it. I love that. Yeah. Yeah. Marc Maron does that too. He's great too. 100%. Yeah. Yeah.

54:11Sarah Silverman. Yeah. Gosh, she's funny. Yeah. She's very irreverent. Yeah. She's the best. You know, she does this one about her sister, I think Jolene in college. If you ever get a chance. Mm-hmm. Yeah. That's, I won't repeat it. It's amazing. It's amazing. All right. But the reason why I bring it up is because you're pretty funny. Like you're pretty funny when you're in your videos, when you're speaking on stage. Yeah. Are you conscious of like, let's have some fun. Let's make some jokes. I don't know if this is normal, but if I'm in a conversation with somebody, like they'll say something and I'll think about it, which will lead to another thought and another thought and like, before I know it, I'm like seven conversations away in my head.

54:49And usually, and they'll like, they'll catch me giggling. I'm like, what are you laughing at? I'm like, oh, I ended up over here and let me, I see stuff that makes me laugh all the time. And I think part of it is just taking yourself lightly. I think my clients love it when I can, you know, we've got this thing in the Australian culture. It's true in the States, depending on where you are in the States, I think, where the more friends you are with somebody, the more kind of you hang on them and then you get to each other. So I found that fun. And mostly I do this because it's entertaining for me.

55:16My goal with all of the content I make, whether it's for clients or for the public is like, how can I find it useful? Is that like, that's my North star yeah and if it's just useful i remember chatting with homozy by text i'm like my goals to be useful i'm like yeah you're doing that my goals to be fun and useful you're no fun and he's like yeah that's right but that's that's the thing yeah i mean he had a whole tony robbins interview about that like where he had him on the show and and tony was trying to bring out his fun part anabolic alex yeah exactly um which is which is interesting but i find it interesting because nicole says you're funny you should be more funny on camera blah blah and i always had this like fantasy of doing like stand-up comedy but then i realized i'm actually not good as like a by myself yeah comedy i need someone to bounce off exactly like i all my funniness or jokes come from being around people and yeah like i make all the corny jokes in the office and blah blah and like i love to make people laugh and but like it's hard for me to just do it outside of a group yeah and i think that it's hard to come up this is why i have so much respect for these stand-up do you know garrett gunderson no who's that oh you okay he's the next one you need to meet okay yeah garrett will be useful for you in a whole fun way okay uh he's a mate of mine he's got uh long kind of grayish hair he looks like jesus he talks about money i call him money jesus he had a company called wealth factory so he's like entrepreneurs how to do their money but he's um lately he's been into stand-up comedy he's obviously been a consumer for a long time but He's hysterical.

56:44He roasts people. He'd be great on the show. Yeah. Okay. And he's one of my favorite human beings. One of, you just mentioned about the Wealth Factory and Garrett. This is like, it's just total side note, total whatever. But like, I think that one of the like untapped resources for entrepreneurs is like what to do with your money. Like our mutual friend, Dale Beaumont. We hung out a whole bunch of times. Every time we hang out, Dale's like, do you know Jackson Milan? You got to get to know Jackson Milan. Yeah, Jackson's great. Right? Yeah. And I was like, Jackson Milan. Okay, fine. I'm going to talk to Jackson Milan.

57:14I'll get on a phone with him. Like he just berated me every single time I met him. It's like, you haven't talked to him yet? Talk to Jackson Milan. I was like, fine, Dale. Okay. So then we get on a call with Jackson Milan. Jackson Milan's whole business model is basically you are making money. You need to do something with this money outside the business, like invest, you know, diversify portfolio. How do you tax advantages, blah, blah, blah. You know, and it's just like kind of, he has like a whole team where they take care of your whole like future with money. and it's like there's so much value in this concept of like how instead of trying to help people with make money in their business like they made it do something with it and i was the coolest coaching niche i ever heard of i've never met this person but my mate pete told me about him he's at an event full of coaches and they're like turn to the person next to you and tell them what your niche is and so he turns to this woman she goes i'm the instant millionaire coach what instant millionaire so what do you mean she goes well you know how somebody wins lotto and they come into all this money and two years later they're worse off than they were yeah i'm I'm like, yeah.

58:10Because, well, I work with people who have just won lotto. She takes 1 % of their winnings and helps them manage the 99 % so they don't do stupid stuff with it and turn it into more. Like, that's a genius niche. That is. And I'm sure she can help some athletes as well. And she can target, like, because they published the lottery winners. So she's got, like, she could just snipe the winner. Dude, it's so smart. So good. We're going to play another game. Okay. With the markers. Okay. Okay. We're going to step out of the studio and come back. Okay. Let's do it. Let's do it. So we're here at the whiteboard.

58:36This game is called Whiteboard Gauntlet. Goal it? Oh geez. All right. Okay, so we have the markers from before. Yeah. Okay, you have all these markers to use. You can put on the table, you can do whatever you want. Okay. So what I'm gonna do is I'm gonna give you a prompt and you're gonna create a model. You're gonna explain how to do such a thing. Okay. As you go to each one. Okay, you have 60 seconds to think about it. Yeah. And you have about 90 seconds to draw and explain to our wonderful audience. Okay. Okay. The reason why we're doing this is because this is like your superpower. I can't think without a pen, so hopefully we're in good shape.

59:08Yeah, and I just want to show off Taki's superpower through the whiteboard gauntlet. All right, so 60 seconds starts as soon as I finish the prompt. Yeah, otherwise you'll take 58 seconds to explain it and leave me with no time. Exactly. First one is a quick intentional reel for Instagram. Oh, that's easy. Get some colors. Okay. I think about Instagram reels, any kind of short-form content like Lego. we've got four parts it's less a model but i think the picture will kind of make sense we've got the hook which is designed to stop the scroll get people to pay attention that's part one first three to five seconds how am i doing for time we've got heaps time uh second we've got the build which is the body of the content you know it's a story or a list or steps uh third let's go red uh and it will go black so grab their attention give some context get get people curious.

1:00:02The build is a story or a list of steps building to a payoff and the payoff is like the, that's meant to be the tool that the Lego guy holds. This is the aha, the insight, the key idea. And then at the end, where's my red there? At the end, we want some kind of call to action, which is the invitation. And so I just think about it like Lego, four little building blocks. And so when I make a piece of content, I just have a little card with each of those pictures on it. I go, what's my topic? I usually start with idea and then go backwards. I know some people go, hook first, but I like to go from here.

1:00:33My rule of thumb is it's got to make sense even if you take the call to action away. It's got to be standalone useful. And then this is just a bonus to follow or to comment or to whatever. And this is how you deliver it? Yeah, correct. Yeah. Grab their attention, tell a story or give the three steps or the tips. And then one key payoff, which is usually don't do that, do this instead. And then a funnel is just a series of easy yeses. So what's the easy next step? Wow, perfect timing. Amazing. I realize we've got pens, but we don't have a wiper offer. We do. Oh, cool. There we go. Wiper offer. Okay.

1:01:05I'll have you wipe while you think. Next one. A good marriage. Um, a good marriage. I don't know that I'm the best example of a good husband. So it's probably got something to do with toilet seats, ups or downs. Okay. Let's see it. Uh, a good marriage. All right. Kyrie Marie, don't hate me. A good marriage is probably, um, if you've got your, your two people. Ideally, we want some common interests. Hopefully, the overlap's a bit bigger than that. I think the thing that helped us work is not only were we two people doing interesting things, but we had a fairly common view of the future. And so as I got closer to my future and she got closer to hers, we got closer and closer and closer together.

1:01:47Whereas I think sometimes over time, people part ways. So I think it's enough commonalities that we've got stuff in common, enough separate things that we have interesting lives by ourselves, and then a common future that brings you closer together. That's pretty damn good, actually. A lot of people grow apart because of that. That's pretty damn good. Yeah, and so part of that is just like redesigning the futures so you don't. Yeah, and have enough commonality to enjoy the journey. I wish I'd drawn them with a little bit more overlap, actually, to be honest. All good. I love it. And with 10 seconds to spare.

1:02:18Easy. Amazing. Okay, I'm going to give you the next one while you wipe. I wish I gave you the wiping job because then I'd have more time to think. No, no, you can wipe as slow as you like. that's right the next one is how to write a joke oh i don't know that i've ever written a joke on purpose um i don't know um how to write a joke okay so a good joke directionally is like you think it's going here but it goes here and that's the surprise element so i think if you think about like the most basic joke there's like a setup which is the part which makes you think it's going to continue this direction and then there's the punchline which is this bit over here and so we want to figure out what's like the magic about this is it's it's both true but unexpected i don't know how to draw a joke to be honest um you're doing good like there's a classic um he's just like take my wife please and you know like people thought it was going in this direction and it's zigzagged over there yeah i don't know how to draw a joke but it's basically yeah it wants to be true direction i like it's misdirection yeah i like this kind of visual of like i think it's going here and then like oh that's that's actually funny and actually better than what i thought yeah yeah Yeah.

1:03:25I like it. Okay. Sorry. That's not a great one. No. Hey, they're not all going to be bankers. They're definitely not. All right. Next one as your how to choose your next holiday. Oh, that's that's fun. How to choose your next holiday visually. Oh, you didn't even give me a minute to think. We're just going. I'll pause for you. Here you go. It was the wiping was the minute. How to choose your next holiday. Yeah okay so there's two things which make a holiday great in my mind. One is the where and one is the who you with and so for each of these you've got like where you do like and where you don't like.

1:04:08So I'd go my we go red because red's bad. I'd go anywhere cold is an instant out anywhere hot is an instant in we also get to choose is it somewhere I've been before that I want to revisit or somewhere I knew that I'd like to explore yeah so I'm always going to go hot and friends and then you think about time of year like Europe in summer I don't know if this is a good model but yeah I'd go Europe in summer and South Europe not North Europe if you notice that there's two Europe's two parts the the Germany bit you know the north is like very logical yeah and the south is a bit more chaotic and fun nothing works but it's way more fun so I'm always like where do I want to go who would I like to have with me if it's a family trip that's got some parameters yeah otherwise kind of anywhere with a beach yeah and coffee you can find good coffee anywhere if you look hard enough but I think that's where I'd start okay where would you put Canberra?

1:05:07I would put Canberra here. Yeah. Nothing, nothing wrong with it, but there's not enough right about it to make it desirable. But this is a good model, like, in terms of, like, your priorities and value, and then, like, when you're pitching ideas to your family, like, where we want to put these places on the map. So we want to, we want to buy a house in Japan, and there's this beach town about 90 minutes south of Tokyo called Kamakura. Yeah, Kamakura's gorgeous. Yeah, it's beautiful hot springs yeah so i was telling the the fam and r i goes kamakura where is it i'm like it's an hour and a half from tokyo she goes no come a closer how to write a joke all right next one yeah next one okay next one is yeah it's not how to be a good dad but how to do your best as a dad um how do i draw this so i think there's probably three layers to this And the first layer is care, which is mostly a function of time together.

1:06:03Sometimes we've got more time than others, but it's mostly about being there when you're there. And finding, is it in the Jewish traditions, they talk about mealtimes, going to and from places. And I think like mealtimes and driving times, bedtimes are like perfect times. So I think that's first. uh then i think there's probably some there's some sharing the lessons that i think this is a damn martellism uh don't give your kids the things you never had given the lessons you never knew but i think the big part of it for me is help them become the best them which is about them exploring their options and finding the things they're good at and love and being able to try a bunch of stuff and then go that's my that's my thing or things my goal for my kids is they they become the best them right i love it yeah um we had this conversation once my mom because my mom worked long hours and both my parents worked very long hours um and she was kind of like you know you know sorry i wasn't like always at home to help you out blah blah and like for me i i thought the best thing i got from her was her being her best self like seeing her in her element seeing her at work seeing her be successful as a woman yeah you know immigrant how to learn the language all this kind of stuff that's great and just like you being actually successful is a huge gift you can give your kids there we go that's live it i love it yeah that's all the games we have at the whiteboard gauntlet oh amazing amazing i do have a question though yeah um do you as a marker fan yeah feel like certain markers allow you to have better handwriting i don't know about better handwriting but there's definitely pens i love and pens i don't love and why do you love them i love them mostly fatness of pen equals goodness of picture fatness of pen yeah i mean like if you're doing this like here we've got a camera nice and close up but if you're in a room that's really hard to see from far far away yeah um so i noticed you have these really big round ones that you use on your paper yeah yeah yeah fatness is what i'm going for i'm obsessed with stationery and that's why you love japan that's why i love japan yeah but yeah like colored markers like even in this little bag i've brought with me there's like note cards and fat note cards and and three different pens and two different copic markers because I can't think without a pen and I like to think and I like to sketch.

1:08:20I love it. Mostly it's about fatness. Okay, cool. Let's jump back into the studio. Let's do it. Nice. And shout out to Ken. So you have passed the whiteboard gauntlet. That was quite the gauntlet. No, it was a bit of fun. I love it. And I love hanging with you, man. It's great. It's been great just the last couple of hours together. I appreciate it. Yeah. I want to wrap up today's episode with a little bit of, we talked a little bit about it, but I want to go a little bit deeper on your concept of a lifestyle empire. Yeah. You had some conversations with other entrepreneurs and they asked you this question.

1:08:53They say, are you building an empire or a lifestyle business? Yeah, it's so insulting. Yeah. So I've got many, many thoughts. This first came up when Dan Martel, who's got a lot more airtime on this episode than he probably deserved, asked me to come speak. I'm kidding, Dan, we love you. Asked me to go speak at an event in Kelowna and the event's called Empire, Empire Builder. I'm like, this sounds great. I'd love to come speak. What's it about? He goes, well, it's for empire builders, not lifestyle businesses. And my mouth said, that sounds great. And my gut said, oh, why should you choose? I mean, every business is a lifestyle business because every business kind of impacts your lifestyle.

1:09:27Yeah. And if you can have both, I think you should have both. I heard. What is your definition of both? Of what's an empire in your head? What's an empire business versus just so anybody's listening. There's a lot of like business dudes who've got a business. And that's kind of all they got. And like, they're obsessed about it. And that's fantastic. If like, honestly, again, back to the conversation before, I'm much more interested in how your business feels to you than how it looks to anyone else. So if that's what you want, amazing. But if I've got a great business, but my life sucks and my family's in trouble and I'm not healthy and I'm not sleeping and I'm stressed and I'm like, what have I really done?

1:10:03So I think traditionally an empire is like something big and a lifestyle business is something small that allows you to like live a great life. Right. And I think if you do, you know, we're in this lucky position where we get to choose and design whatever we want. And if we can design whatever we want, why don't we make something where we get the best of both worlds? Right. In Australia, I don't know how well this will translate for international, but there's a brand of taco shells that you buy at the supermarket called Old El Paso. Yes. And they've got this commercial going back a few years where there's a Mexican family and they're fighting over, we want the soft shell tacos and we want the hard shell tacos.

1:10:35And they're like, this beef happens. And the little girl goes, ¿por qué no las dos? Why can't we have both? Like, she's my spirit animal, that girl. And so if we could do both, I think we're great. We talked before about Jason Freed from Basecamp. His business partner is a guy called David Hanemeyer Hansen, DHH. He was just on the David Center podcast. And they brought up this lifestyle business thing. He goes, yeah, I have a business and a lifestyle. What have you got? Just a business? Ew. Right? Yeah. I think let's just set this thing up deliberately so that you get the balance of both that is right for you.

1:11:08And I think that changes. Like for me, you know, a great business has got really great money, really good meaning. So you're doing work that you care about with people that you love and to help people, you know, like it's meaningful. And then freedom. And I think we want to design it so we get both. I've got this epic client, long time friend now called Rob Nixon, who's up in Brisbane. He would love Rob. Built this big company, maybe a team of 30 or something in an office in Brisbane, super swanky. I spent a day there and it was extraordinary, like very profesh. And they had like the daily standup and all the things.

1:11:38And then he brought in a CEO and a board. And one day, a bit like Steve Jobs, they conspired and they booted him out. And so all of a sudden he's, yeah, so he's got no access to the database. Can't, you know, market and sell to the, like, he's just like out, out, starting from scratch. So he flies down to Sydney and we're at the Opera Bar, just under the Opera House. Yeah. Great pizza. Great pizza there. Yeah, I didn't have the pizza, but I'll try it next time. Yeah. He's like, I'd love your help thinking through the, yeah, my next business. I'm like, all right. He goes, well, I've done some thinking.

1:12:05I've got a list of like 15 rules that my next business must have. And I love this because most people just go, what do I do? And he's like, this is the criteria to know if it's right. And the criteria was, I don't remember all of them off the top of my head, but there was like this amount of money, this amount of days, I want to be able to travel first class. And so we designed business through the lens of, I want these outcomes for life. And so now he works 13 days a quarter. Every 90 days, he works 13. does like five or six million dollars a year 85 profit team of like a couple living his best life yeah because he did it intentionally and i think most people build their business sort of by accident rather than by design one of the things that just came to mind when you just said that um we had ramit sidi on the show um i don't know ramit that's super smart well we got to introduce you to he's a good friend of mine and um he loves japan just as much as you so you probably could meet up in Japan.

1:12:58So Rami was on the podcast. We actually had the episode in Japan and he has this line that, that was really impactful. And he says, every entrepreneur needs to ask the question, what am I getting? What do I get in my hand for everything I'm about to do to start this business? All the sacrifice, all the time, all the money, all the, what I'm like, what do I get? And it's like, a lot of us, we don't stop to say like, what do I want to get out of this? What's the end game? you know and if you don't mind me sharing you know like my lifestyle empire journey was a little bit different you know like as i mentioned you know i didn't come from money so like i wanted to solve like the money problem in my life and that's why i went empire with webinar ninja for a very long time we built it for 10 years and dan martell again was our coach and helped us kind of scale our our operations in the software game sold that business solved the money problem for us with that sale uh don't have to worry about money thank you so much yes um a lot of people ask me like did you feel amazing like i felt relief yeah i felt like i didn't mess it up yeah um but i was no longer the webinar guy anymore and now i had to like put all my effort and energy into the podcast and i had a chance nicole i had a chance to sit down and be like what do we want to do now like how do we want to live our life what kind of business we want to build what do be when I grow up.

1:14:16Exactly. And that's when the lifestyle empire concept started to come to us. It's like, well, how do I do what I love, do my secret sauce and not have to do anything else? And that's kind of the journey we're on right now, like building out the team, you know, making sure that we have all the tools required, you know, and I just want to have like fun, have interesting experiences, have so I can learn from these experiences so that I can share I'm on the show. And yeah, and you can grow a really, really big business with that in mind. Yeah. But you just have to like allow yourself to do that. Yeah.

1:14:53And it starts with what do I want or what do I don't want? Yeah. And then everything else kind of trickles down from that. And I want to just preface that through like, oh, Omar, you know, you're starting from a very comfortable space, you know, like you had the money problem solved, da, da, da, da. But it's a good exercise to say, even if it's not your start. Yeah, go ahead. Yeah, I would say a lot of people go, well, you know, it's easy to do afterwards. Like, because everyone who says like money's not important to me, usually they're the billionaires who like, it's not important to me now. Of course, dude, that's fine.

1:15:23But I've been, like, I've got off track a couple of times, but I like, I deliberately built this business the way we did, recurring, because plus or minus 10%, I know what's happening for the next few months. Constrain the hours because Ethan, who's now 26 and healthy, thank God, started his journey very different. like we're in hospital for you know westmead kids hospital for 10 weeks and i was like how do i run a business from beside the thing and it's got to be flexible enough so we built it for freedom first but originally was like freedom so i can look after my kid in hospital and now it's now he's healthy and well so now it's freedom that we can go be wherever i think it's a mistake to believe that yes there's seasons and when you start you probably put more time and energy and whatever into it but i think believing that you know i have to work really really hard so that one day I can make it fun.

1:16:06That's just 1950s cold and they want their plan back. Like that's not true. Yeah. I love Tim Ferriss talking about like taking retirements early, many, many retirements along the way. And so I think, especially now, like it's so easy to like technologically, you could be anywhere. We've got like a recording studio in a pocket. I think if you start with the, the rules, what's okay and what's not okay. And what do I want? What do I not want? You can build whatever you want the way you want it from day one. Yeah, because you don't want to be stuck with a business you hate. I mean, then you're an indentured servant, you know, like running after your tail and trying to figure out how to, you know, keep it going.

1:16:45And then they're done that. It's not fun. Not fun. Agreed. A hundred percent. I had a couple of years in the wilderness and it wasn't great. Yeah. So one of the things that Nicole and I like to do in interviews, not podcast interviews, but actual new team hire interviews, is like, you know, we ask them a bunch of questions and then at the end of the interview, do you have any questions for me? So I'm going to ask you, do you have any questions for me? Yeah. Tell me about, like you're great at basketball. I wish I was great. No, you are, dude. Well, compared to me, you're great at basketball and you seem quite healthy.

1:17:19At least every experience I've had with you. How do you, do you go to the gym? Yes. Okay. I want to know how you find slash make time and do you enjoy the gym? I'm hoping the answer is no, but you go anyway. And if so, how do you make yourself go? And if the answer is not that, then I'll take whatever you got. This is a fantastic question because I thought about it a lot. Okay. Because I don't enjoy the gym and I should go, but I don't enjoy the gym. So I don't go. I think a big part of it is identity. Yeah. Is like I identify as a person that goes to the gym or identify somebody who is an athlete or as somebody who is healthy.

1:17:53And who like what do athletes or healthy people do? They go to the gym. So like I'm doing it because I don't want to be a liar. Yeah, right. So I think it's really hard to get people to do something if they don't, it's not part of their identity. Yep. So you either choose that's your identity. Yep. Or you choose something that you enjoy. It doesn't have to be the gym. It could be like pickleball or whatever. Yeah. You know. I think that's the hack for me is if I was going with a mate. Yeah. I would go every time. Yeah. Everything good in my life is mostly because I've got a date with a dude. Mm-hmm.

1:18:25And I chock because I don't want to let the dude down. And then I have a great time as soon as I'm there. But the identity thing is really interesting. Yeah. And I would tie it to something that you really enjoy outside the gym. So like if every time you go to the gym, you go get a coffee like that, like there's a motivation there. Or maybe you just love the beach. So let's do the workout at the beach. Yeah. You know, like something that ties it together. But for me, it's identity. And I do think that micro steps really matter. So for example, if I hated the gym, like I go four days a week, but let's say I hated the gym and I wanted to start going to the gym, I would just set a goal where I would say, my whole job today is just to walk to the gym, go in the gym, go home.

1:19:07That's it. Yeah. Right? The next day, I'm going to do five minutes on the treadmill. The next day, right? What happens is that, yeah, you win by just showing up. Okay, this is how I, that's funny. Because you're giving me two lessons. Yeah. Like one, make it, combine it with something fun and be micro that I do in other parts of my life and having it, I hated the first eight YouTube videos. Like the experience, it was not fun. And then I was chatting with Caleb Ralston and he was like the thing you want to do can you peg it to something you love to do which is outside beach coffee shops so now i shoot that's exactly what you do yeah yeah and now i love it and the micro thing was email uh after i brew my if you read tiny habits yeah okay um linda fog phillips who coaches tiny habits bj's sister black belt he told me uh after i brew my morning coffee i will write two sentences and you can't write two sentences and then stop because once you've done it you're like well this is kind of good now let's keep going all right that's helpful thank Thank you.

1:19:59Anything else for me? Yeah. This is episode 2 ,830. That's a lot. 12 years. How do you find the fun and inspiration? Because most people give up or most people would go, okay, I've done that. How do you keep it fresh and interesting and fun for you? The fun for me is the mastery. Like it's not the actual shooting the videos. It's me seeing us get a little bit better. Every time we shoot an episode, maybe we improve one little thing. Maybe it's my intonation. maybe it's the cameras maybe it's the script maybe it's that way we edit like something small yeah um and i love this idea and i get it from basketball i get it like this small little like not even one percent it's like it's not even a fraction of percent where you're just like getting better every little bit and i've been doing this for 12 years or celebrate 12 years this week on friday and you're going to come to the party yeah so it's gonna be fun uh we're us be celebrating here at the studio.

1:20:54But I mentioned that because, you know, I love outlasting people. Yes. You know, I have photos of all the podcasts that launched when we launched. And I would say 95 % of them don't publish anymore. Yeah, I'm sure that's true. Do you know Stephen Bradbury? No. Okay. So this is a great Aussie reference for you. Australia is really good in the Olympics, not so good in the Winter Olympics. Stephen Bradbury won Australia's first Winter olympics gold medal this is the guy that everybody fell and he went through the tape yeah he's the outlast guy he's like yeah he got to the the you know the last year the finals he's like i probably can't beat these guys i'm gonna hang back and they'll be so competitive they'll fall over and yeah so everyone else fell over and he won yeah that's a great metaphor for sticking his stuff and then i know that if i just keep doing it i will get better like i'm more of the camp of I watched a documentary on Steve Urkel Jaleel White yeah Jaleel White the actor Steve Urkel it's funny because he hates people calling him Steve Urkel in public because like I'm more than that and I just called him Steve Urkel but Steve Urkel Jaleel White this is a short little documentary about him and he said the biggest life lesson I got from that experience is that anything that grows very fast comes crashing down very fast and things that grow very slowly little by little have a better chance of survival and, and being there and being, you know, prolific and, and being, um, uh, what is the title of the book that, uh, Ryan Holiday has?

1:22:24Um, Oh yeah. Like a perennial seller. Yeah. Being perennial, being perennial seller. Right. So, uh, I always have that back in my mind. Like, you know, like I'm okay with slow growth and that's exactly what has happened with this podcast is like slow, slow growth, but we've been growing every year and kind of like if you go a long time, plus a fraction of a cent better, you can't help it get great. Yeah, but it also allows to lower the pressure. It's like, I don't have to be great tomorrow. You know, like I'm going to just get better over and over and do my best. That's all you really can do. And it becomes a little bit more enjoyable when you don't have the pressure of being like, I got to go viral tomorrow.

1:22:59You know, we did an amazing job on audio. We've been still doing an amazing job. We're about two million downloads a month. Great growing audience. I love it. Yeah, I'm really proud of that. But I'm a beginner again on YouTube. You know, we're still trying to figure this out. And, you know, two years in, we just got our first like partnership, first like, you know, sponsor on video. So it's like a lot of commitment. And the thing is that most people are not willing to do that. We're going to do something for two years and not get a reward, you know? Yeah, yeah, yeah. I think that's big. I'm going to do this for a long time, expecting nothing back.

1:23:35And eventually it'll get good enough that it's worth it. I think that's smart. Thanks, man. This is fun. It's been great. Taki, thanks so much for all your wisdom. It's a pleasure. Not only on the show, but just like over the years getting to know you as a friend, the introductions you've made, you've been super generous with me. I think one of the qualities that a lot of people don't see because of, you know, how charismatic you are, but you're actually a really lovable guy. Like you show a lot of love, which is your big heart guy. And I think it's very rare to find people that are as successful as you to care so much.

1:24:04So thanks so much. I think the two are very linked. Like it's only going well because I... I love it. We have a saying back, you know, I was a teacher for over a decade and, you know, your students don't care how much, you know, until they know how much you care. Yeah, that's true. Which is exactly what people feel. Yeah, man. Love, man. I thoroughly enjoyed that conversation with Taki. Such a good buddy. A lot of fun. I loved all the games he got to play with him. And I love the fact that he played along so well. If you want to learn more about Taki, his business is called Million Dollar Coach.

1:24:34His specialty is helping coaches get to a million dollars in revenue. I highly recommend you sign up for his email list, not only because he gives you a lot of great free content, but he'll invite you to one of his workshops, his live workshops he actually does for his paid clients. One thing that we didn't get into the episode, but that's one of his like marketing ideas where he's like, I don't want to create a fresh piece of marketing. I'll just invite my interested clients to my actual life coaching I do for my clients. So if you want to jump into one of his coaching calls and see what he's all about for free, just get on his email list over at milliondollarcoach.com.

1:25:07Taki is one of my favorite content creators, so make sure you check him out on YouTube as well. He's growing his YouTube channel. He's done a great job with his videos recently. But all in all, I think today was one of my favorite just talks I've had in a while, just even off camera, just because Taki is so open, as you saw, and he shares so much without any, he doesn't hold back. He just kind of shares and introduces you to people as you learned, but also just shares everything he knows and also shares his failures. So that's another reason why do you want to be on his email list? Because he shares those failures in his newsletter.

1:25:41He writes his newsletter himself. So you'll get to know him as well and see what's going on in his life. But I really enjoyed my time with Taki. I hope that you enjoyed it as well. Make sure you hit subscribe so you don't miss any other episodes here on the$100 MBA show. We have some other great guests coming on really soon. So make sure you subscribe so you don't miss it. If you found today's episode helpful and you want more practical business lessons to help start, grow and scale your business, subscribe to the podcast. All you got to do is hit subscribe or follow on your favorite podcast app, the one that you're using right now.

1:26:13By hitting subscribe, you get our next episode automatically. It's absolutely free and it's a way for you to commit to growing your business. I'll check you in the next episode.

1:26:50We'll be right back. Home Internet.