MBA2343 Extended Guest Teacher Lesson: Ashley Gordon - How to create transformational coaching programs

0:00This episode of the$100 MBA show is brought to you by This is Small Business Next Generation, A new docuseries from Amazon. I've listened to an episode of This is Small Business Next Generation, and it's pretty exciting. I'll tell you a little bit later about episode two where they unveil the contenders for the Rice Business Plan Competition, where you can learn what makes a great business plan. This is Small Business Next Generation is out now. Go listen wherever you get your podcasts.

0:35Heyo! Welcome to the$100 MBA show. Power to the people, the business people that is. That's you building your business every day. And we're here with you on the journey with our practical business lessons. I'm your host, your coach, your teacher, Omar Zinhome. I'm also the co-founder of Webinar Ninja, an independent software company I started back in 2014. And today's episode is an extended guest teacher lesson with Ashley Gordon. And she's going to show you how to create transformational coaching programs. This is a special guest teacher lesson with Ashley Gordon because she goes in detail. She really wants to give you the value.

1:12So it's a little bit longer than usual, but it's well worth it. If you're looking to add coaching to your business, to your consulting practice, then this episode is for you. Even if you're thinking about doing this down the line, making it an add-on or a supplemental product to your services or your actual product, like a software product, then you're going to love this lesson. Ashley Gordon is a master coach, and she's going to show you how to actually help your clients get results to transform your clients and not just give them information. She's also going to show you how to avoid some of the big mistakes that a lot of coaches make.

1:47That way, you're successful in your coaching journey. Let's get into it. Let's get down to business. Today's guest teacher is Ashley Gordon, the CEO of the Quantum Coach company. She's also the creator of the Badass Manifestor brand and podcast with over a million downloads. She helps coaches start, grow, and scale their coaching businesses. And she's here to do that for you in today's extended guest teacher lesson. You're going to want to listen up and take some notes. If you're driving, make sure you listen back again when you can take down a few notes in your notebook. Ashley's all about making transformations, helping clients become become different people, right?

2:26Become something better because that is what gets you results, word of mouth, amazing testimonials, and it's the best marketing of all, having a great product, which is you being a great coach. So I'm going to pass it on to Ashley to teach her lesson, but I'll be back to wrap up today's episode and give my takeaways. Take it away, Ashley. Hello, everyone. I am so freaking excited. My name is Ashley Gordon, and I'm pumped that you are joining me today because today we are going to do a deep dive into how to create the most transformational coaching program to ever exist. Yes, I'm so excited. This is my jam and I can't wait to deep dive into this with you.

3:11So let's get down to business. Let's get down. Let's get down to business. Yes, I bring the vibes too. Okay, Let's kick it off by starting with understanding what is a transformational coaching program and what is not, right? So a non-transformational coaching program, it gives you information versus a transformational program. It helps you become something that you weren't before. So imagine you go through a program and you invest in yourself, hoping that your life will change in some capacity. Your business will grow. Your health will improve. Your relationships will expand. And you come out on the other side of that program where you now know something that you didn't know before.

3:59And through that journey, you emerge with newfound knowledge that expands your understanding rather than helping you shift your identity to become who you really want to be. And that's what transformation is about. it's about helping you change at an identity level to actually become that version of yourself and what's that quote knowledge is power right and so if you're going through a non-transformational coaching program you might have a lot of knowledge and knowledge is definitely powerful right yet how much more powerful would it be when that knowledge then becomes embodied because a lot of us know a lot of things and we can take a lot of programs to learn a lot of different things and we can become very very knowledgeable but having a transformational coaching program is about helping your students take that knowledge and embody it and express it out into the world.

5:02I know I have personally invested in so many programs that I didn't fully finish because it felt like it was too hard to commit to. Or maybe I didn't feel like I got the full effects because I felt disconnected from the way the content was delivered. Or I felt disconnected from the person, the coach, the facilitator who was delivering that content. Anyone ever experienced this? I don't think it's just me. And it's probably because that coach and course creator did not have my three-step quantum transformation method to follow when they created their program and process. So I'm so excited because in today's training, we are going to cover my three-step quantum transformation method to help you create the most effective, successful transformational programs.

5:55And I'm going to give you the five biggest mistakes to avoid to make your coaching even more powerful. You're going to want to take notes and at the very, very end, I'm going to give you a bonus tip for scaling your coaching business. Okay, let's dive in. The quantum transformation method is a three-step method and when I use the word quantum, what I mean is that when we are holding a coaching program, we are holding it in the field of unlimited possibilities for our students, for our clients to be able to have the most transformational experience. And I teach my coaches inside of my coaching certification program that when we have a client come in, especially if they are in a place that they're hurting or they're stuck or they feel very lost in their life, our program is meant to hold them in the vision that they have for their life while also being able to meet them exactly where they are to give them what they need right now.

6:57So here are the three steps. Step one, create a quantum process. Step two, create a quantum experience. And step three, create quantum connection. And all of these three together, having quantum process, experience, and connection, it equals quantum transformation. So I'm going to dive into these. Let's go into number one, creating a quantum process. So you want to have a solid framework process method, all words are interchangeable, for the transformation that you're providing inside of your program. So you want to know where your ideal client is starting on their journey, where they're coming into your program, and where you are taking them.

7:38What is their ideal goal dream scenario? And then figuring out what is the pathway to get them from point A to point Z. I like to think of my program as a container. Okay. And the container is the, the, the space that holds the process. It's the process that takes the client through the transformation. And then inside the process is the content. And then inside the content is the materials. And the container also holds the vision of the program, the vibe of the program, and the energy inside of the program. So an example that illustrates a really powerful method and framework is one that I can take right out of the Quantum Coaching Academy, which is our certification program.

8:27Inside of our program, we have a process called the RRR process. It stands for release, rewire, and receive. So that's the overarching framework. And so if you think about the goal for a coaching certification, right, speaking of how to take your clients from A to Z. The goal is for them to learn how to take their clients through a powerful transformation and under the RRR process we give them the exact tools they need to do that. Under each of those pillars there are coaching tools and techniques to actually help their clients go through a powerful release and coaching techniques to work with the subconscious mind for them to rewire.

9:08So under each of those pillars there's a bunch of coaching tools and processes that they would need to facilitate the RRR process and then under receive the same thing, tools to help them with manifestation and their goals and their outcomes and dropping things into their future timeline. So hopefully you see in that example that having that method and framework is really the structure that you're taking your students through that holds all the content to make their experience make sense and for the transformation to make sense and for the transformation to take place. and the why behind the value in a process and a method to take your clients through is a lot of times course creators just take all of their ideas and they just start creating content around their ideas and they upload it into a portal of some sort or deliver it in a way that doesn't really make a lot of sense and so for you you want to start with figuring out that overall journey of transformation?

10:05What is the, what is that process and that framework that you could take people through? Maybe it's a three-step process. Maybe it's a five-step process, but this is what is going to make your program stand out because this is your unique proprietary method and process. And then once you have that overall transformation figured out, take all of your notes of all of that content that you probably have outlined in your notes app right now on your phone, and you plug it in under each pillar of the process where it makes the most sense. You with me? Okay, let's go into step number two. Step number two is quantum experience, creating experiences for your students, creating that white glove experience, right?

10:45Having a beautiful client experience helps your students feel safe in your container. And what does safety create? It creates the ability for them to really feel comfortable coming undone and going all in. So setting up that clear experience also has a lot to do with having really solid ground rules, really solid pre-frames and solid expectations of how you would like your students to show up and what they can expect from you as their coach. So don't be afraid to ask your students from the jump. You want them to show up at their 100%, whatever that looks like for them. And it's also helpful to set ground rules, to discuss confidentiality, to discuss the commitment, and for you to think of the most common questions that you might get asked along the way that a student may want to have answers to as they go through the program.

11:39And I want you to answer those questions at the very start of the program before they can even think to ask them. When you do that, it's going to create a very clear experience for your students. and when a client has a very clear experience it becomes very easy for them to know how to execute on the course. Something I like to say at the beginning of a program too is if there's any confusion and there's questions that are coming up that's all very normal and it's a normal part of learning something and experiencing something brand new so we welcome that and what that pre-frames for the students is that you're going to have questions and this is a safe space for to ask them and get the answers that you need instead of them getting confused and shutting down and not completing the journey that they wanted to take with you.

12:29Another note on that is you just want to pay close attention to the questions that you get asked over and over again as you run the program because that's how you're going to refine these rules, these expectations, these frequently asked questions for each time you run the program. And the biggest point I want to make about creating quantum experiences is actually taking your students through an experience, not just teaching. There is a difference between teaching and coaching. Teaching holds value and holds its place. And coaching is what actually helps your clients shift their subconscious at an identity level into who they want to be to embody that new version of themselves, which is actually why they signed up for your program.

13:17And so this part about creating experiences is about being a really powerful coach. I always say, if you're going to be a coach, be a really freaking good coach. This industry is growing so rapidly and it's up leveling to new heights every single day. And what makes people stand out is being really amazing at their craft. And so being amazing at their craft is going to allow you to have the skills and the techniques in your toolbox to be able to take them through transformational experiences inside of your coaching program. So yes, you might have pre-recorded content in a portal that is your teachings.

13:58And then you might also have live calls that are hot seat coaching and pairing that with powerful coaching modalities and techniques that you're actually taking them through an actual experience. It is going to be such a game changer for your students. Being highly trained in your craft is so important to create that safety and be able to hold the emotions that come up, be able to hold the beliefs that people come to you with in your program, be able to help them shift out of those beliefs because that's really what we're working with here. We're working with the energy, the thoughts, the beliefs around whatever their challenge is, whatever their problem is.

14:43Because if they can shift the energy, the beliefs, the thoughts, and the identity, bingo, that's where your quantum transformation comes in. Which is the perfect setup for step number three in the quantum transformation method. And step number three is creating quantum connection. Quantum connection becomes easy when you're doing steps one and two. It's almost effortless. And there are some tools that you can utilize inside of the program to make it even more accessible for that connection to be made. Because when connection is made and community is made inside of your container, that is another huge catalyst for transformation.

15:22I find a huge pain point for a lot of coaches inside of their programs is that the energy kind of dies off after the first couple weeks. and in order to keep it alive, you have to use the tools that are available. I find it's so powerful to create accountability and success partners, partnering with community inside the portal. So if you have a community Facebook group or you have any sort of platform where they can keep the conversation going outside of your meetings and outside of the actual course content, that is gonna be such an opportunity for you to create engagement posts where you can say, just as an example, write three things that you're grateful for today and one thing that you wanna take action on and tag your accountability partner.

16:09And so when they tag their accountability partner, that prompts them to also answer the question so that everyone's engaging and interacting in the group. Now, of course, you're gonna change the engagement post based on your program and what fits the needs of your program. But I find that that's really, really powerful. Another thing with creating community is utilizing the tools that are available inside of the platform that you are choosing to host your programs on. For example, we do a lot of work inside of Zoom. And so I use breakout rooms like it's my job because when I put people in breakout rooms, they're deeply connecting with each other.

16:44And so people oftentimes feel overwhelmed when they have to share in a bigger group. And so if you break it down into smaller groups or even pairs and break them out into breakout rooms, it becomes much more comfortable for people to share and feel safe and then come back to the main room and share the biggest takeaways and aha moments. But having people share their experience with each other creates massive connection and connection is a catalyst for transformation. And that is the quantum transformation method. It is going to help you make the most epic, powerful, impactful, transformational coaching programs.

17:23I'm so excited for you to implement this method. This episode of The$100 MBA Show is brought to you by This Is Small Business Next Generation, a new docu-series from Amazon. In episode two, hosts Andrea Marquez and Mitch Gilbert break down the various stages of the Rice Business Plan competition. They explain how the competition will unfold, what the judges are looking for, and they unveil the contestants. It's a really exciting show sharing the stories of striving entrepreneurs trying to win the big prize. I mean, they're competing to win up to$3 million in prize money by pitching their idea in front of the world's leading venture capitalists and investors.

18:03This is Small Business Next Generation is out now. Go listen wherever you get your podcasts. And now I'm going to share with you the five biggest mistakes you might be making in your coaching. And this is just going to help you uplevel your coaching in such a massive way. There are common archetypes that we take on in our coaching role that you want to avoid at all costs. Number one is the assumer. Number two is the fixer. Number three is the filler. Number four is the avoider. And number five is the advice giver. Anyone do any of those? So the assumer already believes they know the answer for their clients.

18:39They're steering their questions versus guiding. Assumers often filter their own personal experience into the coaching container and relationship. So you want to stay away from assuming that you know the answer for your clients. Very important. Your clients have all the answers within themselves. Number two, being a fixer. A fixer is someone who jumps to accountability and skips over the other steps, right? Your client comes in, they have a lot to say. they're going through something and you're like okay how can we fix this right and you might think that as a fixer people are broken you might think that your client needs serious help right and you might also get caught up in the client's problem and story and remember we're not coaching their problem or their story we're coaching the energy the thoughts the beliefs that they have around the problem okay so stay out of fix it mode number three filler fillers they don't leave space for the client to have a discovery and they don't know how to hold the space right fillers are often uncomfortable with silence and they don't let their powerful questions land so if there's a long pause and your client's thinking a lot the filler is ungrounded and just wants to fill that space up and usually they don't stop talking so if you're a filler your work is to really take the pause and let it land.

20:03Then we have the avoider. Number four. The avoider tends to ignore and avoid the client's deeper emotions as they arise. They don't know what to do with those emotions and they don't know how to help them process in that moment. The avoider may be someone who is emotionally turned off themselves and they don't know where to go so they just skip over. So for example, if someone's coming to you and they're saying that they're just feeling not good enough or they don't feel worthy enough. An avoiding coach doesn't know how to help their clients process their emotions in a masterful way. And so there are ways around that.

20:41And of course, it goes back to being an expert at what you do. And the last thing to avoid in your coaching is being the advice giver. An advice giver is someone who can't truly hold space for the client because they're constantly telling them what they think is best for them. An advice giver operates from their opinion and they act more like a friend who is trying so hard. And when you're coaching and you're working with your clients, whether you're on a one-on-one basis or in a group setting, when you're working too hard as a coach, you are working too hard. And a lot of times we make these five big mistakes in coaching because we want our clients to have a really powerful experience.

21:22and sometimes that feels like a lot of pressure on us and a big responsibility on us and so this is your permission to take the responsibility off of your shoulders to trust in the process of transformation that your client has all the answers within them that they are the expert at their life and your job never to give them the answer but to coach them to discover it for themselves and that my friends is the secret and power to creating the most successful transformational coaching programs possible. So to recap the quantum transformation method, one, creating a quantum transformational process to creating quantum experience and three, creating that quantum connection and all of that together equals your quantum transformation.

22:06And remember those five big mistakes that we just went over to avoid in your coaching so that you can step into what I like to call your big coach energy. Being the most confident coach in the room is that energy that naturally magnetizes success to you. And here's your bonus tip for scaling your coaching business. Are you ready? You're going to hear all kinds of hacks, tricks, tips about scaling, but nothing is as powerful as the tried and true basics. So here it is. The number one way to create a six and seven figure coaching empire is to be a world-class coach and facilitate quantum transformations over and over and over again.

22:49Because when you are highly skilled at getting your clients results, the results will market your business for you. Here's the thing. No amount of marketing or sales tactics can compete with actual genuine success of your clients because you could be the best marketer in the world. But remember this, not everyone will be the best marketer while also being committed to being the best possible coach and that is the key. So how valuable would it be for you right now to uplevel your coaching craft and skill set? I have a free gift for you. I would love to gift you the Big Coach Energy Toolkit. It is a toolkit to help you uplevel your coaching right now.

23:31There's a quantum coach video training, there's a must-have checklist, there's reflection prompts to elevate your coaching skills to the next level and you can get it right now at quantumcoachco.com slash quantum coach checklist. This has been so much fun. I hope that you got everything you needed and more from today's episode. If you want to continue learning about the power of transformation, coaching, and even up leveling through a certification, I can't wait to connect with you. You can find me on Instagram at the quantum.coach. It has been so much fun. Again, thank you for having me. Thank you for joining me.

24:09Now back to Omar.

24:37really, really helped my own clients, my own cohort of groups, coaching classes, all that stuff, right? And that is making sure that the people that are in the group are interacting with each other, that they get to get to know each other, that they get to have a chance to network, to ask questions, to have some hot seat coaching, but also to share each other's expertise. There's something special about having a camaraderie amongst your classmates that gets you to do your best and get you to actually focus on getting results for yourself. This makes your job so much easier as a coach because the students are helping each other out.

25:16It also encourages them to celebrate wins together and to push each other along when they're having a little bit of a tough time or a slump. So as a coach, your job is to make sure that you create this great vibe, like she mentioned, this great community aspect amongst the students so they enjoy their time with you in your sessions. Just like your favorite class back in the day when you were in school, your classmates were there, people that you love, people that you cared about, people who enjoyed their company. You kind of looked forward to that class. So, you can create the same experience for your students in your programs.

25:53That wraps up today's lesson. Thank you so much for listening to The$100 MBA Show. If you love what you hear, hit subscribe, hit follow on your favorite podcast app, whether it's Spotify or Apple podcast or Overcast or podcast addicts, it doesn't matter. Just hit follow or subscribe. So you get our next episode automatically. Before I go, I want to leave you with this. Anybody can learn information. They can read a book. They can watch a video. They can watch a standalone online course. But if you're coaching somebody, your job is beyond just giving them information. It's giving them support, giving them inspiration, giving them the accountability they need, a little bit of a push, holding them accountable, telling them, hey, you got to get this done.

26:33You got to do the work. You got to actually follow up on the information that we're discussing, that I'm teaching, that we're working through in the coaching. Implementation is key because if they're not implementing what they're learning, then they're just not going to get a result. And therefore, they're not going to see the value in your coaching. So your job is actually to get them to get to work. It's less about the info and more about the doing. Thanks so much for listening and I'll check you in Wednesday's episode. I'll see you then. Take care.

27:21Thank you.