MBA2348 How To Easily Leverage AI to Grow Your Business + Free Ride Friday

0:08Heyo! Welcome to the$100 MBA show, practical business lessons you can count on to grow your business. I'm your host, your coach, your teacher, Omar Zinhome. I'm also the co-founder of Webinar Ninja, an independent software company I started back in 2014. And today's episode is Free Ride Friday, where we give away a lifetime membership to the$100 MBA program. If you want to win a free ride, just leave us an Apple Podcast rating and review, and you enter our weekly random draw. Listen in on Friday, just like today, to see if you want. It's that easy. In today's lesson, you will learn how to easily leverage AI to grow your business.

0:43Since Chad and Jimmy T landed on the internet, everybody's going crazy about artificial intelligence. And here's the truth. People are really overthinking it. They know it's powerful and they're like, I got to use this to help my business. How do I do it? You got to use this in some crazy, sophisticated way. I'm here to tell you, no, I'm going to show you how to easily leverage the power of AI to improve your business, to grow it and get more done. By the end of the episode, you'll know exactly what to do. you'll not feel overwhelmed, and you'll start to really get motivated about the power it can provide your business.

1:17So let's get down to business. There is no question that AI is incredibly powerful, but the biggest problem with AI is that it's fairly new, and we don't really understand what it is. We don't know how to use it, utilize it, or even treat it. This is where today's lesson comes in. I'm going to show you how to start thinking about AI and how to use it in your teams and everything you do in your business to help you out. And that's where we're going to start, help. The best way to think of AI is as a really, really fast and smart assistant, a personal assistant next to you all the time to help you out or help anybody out on your team.

1:58There's a lot of different AI tools out there, whether it's video AI or audio or images, but we're going to stick to the basics today so that we actually get something done. When I say that, I mean using ChatGBT, the free version, or Bard, which is Google's AI chatbot, which is powered by ChatGBT 4. Bard is technically more advanced, but for the purposes of what we're going to use it for, both are fine. You should have a tab open on your browser with this assistant always there. You've got to see it as an assistant. Now, your assistant is useless if you don't ask it to do things. It's not going to produce work for you.

2:36It doesn't matter what's on your to-do list. It can help you out. And that's a good place to start. Look at your to-do list right now, what you have to do today, tomorrow, next week, whatever it might be. You've got to start thinking about how I can leverage AI to help me in these tasks. So let me give you some examples. Something very simple like email. Replying to emails, that's really tedious. It takes a long time. And most of the time, replying to emails shouldn't take a long time. It's usually a yes or no answer reply. Like, yes, I'll do this. No, I won't do this. Or here's what I'm available.

3:10But what takes time is the pleasantries and the salutations. And it's nice to meet you and all that stuff. You can cut down your email time in half, even a third of the time by simply telling ChatGBT or Bard, hey, copy and paste the email that you're applying to. Give it the email. Say, I want you to reply to this email saying, yes, I will do it. I'm available. at 9 a.m. Please make it professional and polite. That's it. It will reply back. It will give you a perfect reply with all the salutations, all the greetings. You just hit the copy button. You don't have to highlight. You can just the copy button, paste it into the email, hit send.

3:46Literally, it's going to take you less than 10 seconds when an email like that probably would have took you three or four minutes. Rereading it, proofreading it, spell checking it. It's all done for you. Let me give you another to-do that was on my list. Write a sales video. We're creating a new program, and I need to create a sales video that's fun and snappy and describes what we're selling. So I went to Chachy Boutin and told it, hey, I want to create a concept. First, I start with a concept, not the script. I want to start with a concept for a sales video. I want you to act like a highly paid commercial executive that has produced some of the best high converting ads.

4:22This is what I'm selling. This is what it's all about. Give me a concept and it will generate a concept. Now, a lot of the times, the first generation is not so great. And you're going to need to guide it a little bit and say, okay, this is fine, but can you make it less hype? Or can you add a little humor? Or could you give some practical examples into this concept? Once you're happy with the concept, the next thing you say is, hey, I'd love for you to write me a script. And if you're like me and you have a lot of content out there, a lot of podcasts, a lot of videos, then you can easily say, write this script in the voice of Omar Zinhome.

4:55That's me. But if you have a lot of content out there, you can use your name and it can actually write it in your own voice because you have put your voice out there in the world and it knows what you sound like in terms of your writing style, in terms of how you deliver your lines, your personality. There you go. I got a script. I can modify it, go back and forth. I can edit it and make it my own. The point here is that those two things, the concept and the script, could have took me two to three days banging my head against the wall. But with ChatGPT, super simple. Agendas for meetings you can create.

5:29Speeches show you how to do things. For example, I need to combine three PDFs together into one PDF. I asked ChatGPT, how do I do this? And it gave me instructions, an exact website, step-by-step what to do, and I did it. Super simple. No searching. the assistant, the super brilliant assistant of mine just told me what to do. Now, the key here to really make this powerful for your business is for you not to be the only person that uses it. Is it everybody on our team, your own assistant, your team members, whatever department they're in. If they're in engineering, ChatGPT is brilliant when it comes to code.

6:05I had a problem with something that I embedded on my website. It wasn't centering properly. So I copied the code. I gave it to ChatGPT and said, hey, can you create the same code, but center it? It's not centering on my site. It gave me a new code to copy and paste into my site, and it worked perfectly in seconds. GitHub's got a great AI coding companion called Copilot, and this allows engineers and developers to code with the power of AI, meaning they're actually producing code faster and faster. They can create tests for their code. It's cleaner code. It's more efficient. It's pretty smart. Anytime somebody on our team needs to do something technical, ask them to ask ChatGPT first.

6:47Now, when you empower everybody on your team to use ChatGPT, the minimum that's going to happen is that everybody's writing ability is going to improve. They can just throw whatever they're writing to anybody, emails, messages, agendas, copy on your website, show notes, whatever it is, you can always pop it into ChatGPT and ChatGPT can clean it up. You could say, hey, can you please improve this copy, improve the grammar, the spelling, or even just make it more efficient. Everybody on your team should be using this because it's going to make their work polished and less work for you to review and to edit and all that stuff.

7:21Now, a little bit of advice. ChatGPT, Bard, it's not the end all and be all, meaning you have to check the work. You have to check the content. It's not guaranteed to be the right information. The ideas have to come from you and your team. The polish and the work and the labor should be the chat GBT's job. I always like to use it to improve upon ideas or work I have, to speed things up, just like the examples I gave, to improve things, not to create things out of thin air, because it will just make up stuff sometimes that is just not true. And you don't want to put that out in the world because that just looks really bad.

7:57It's a horrible look. My job is a lot of email writing and copy for our newsletters, for our sales copy, for our sales emails, for our sequences, for our onboarding. And sometimes you need to split test subject lines, opening lines, preview text. And this is great. You can come up with one subject line and ask ChatGPT, hey, give me 10 compelling versions of the subject line. And I can give you 10 and you could choose three of those and split test them. You know, sometimes you got to send an email, let's say, to invite somebody to a webinar or to invite them to buy something that's on sale or a promotion or a launch you're doing.

8:31And you have to do a series of emails like the first email, the second email, the third email, the last chance email, the last day email, all those emails. Right. And basically, they're all different versions of the same email, the same information, but you're saying it in different ways. this is perfect for ChatGPT because once you write one email with the content you wanted to say, you could say, give me a version I'm going to send two days later, creating a little urgency to buy this product. Act like, I like this little prompt called act like a direct response copywriter, act like David Ogilvie, whatever you want to say, but it's going to give you that type of copy.

9:09And then you can modify it if you'd like, or you could tell it to modify, I say, hey, give me another version doing X, Y, Z or changing this or that. But the point is that you can create different versions of emails, last chance emails. I always say like the last one, keep it short and sweet, give the most important details and it'll create it with the subject line and everything. It's absolutely brilliant. So your job is to first train yourself to look at your to-do list and get ChatGPT, get Bard to help you with each task. The second thing you're going to do is look on the plates of your team members.

9:41who can use an assistant? Everybody, right? Whether it's customer support, whether it's sales or marketing or engineering, like we mentioned, and have a training day. Have a training day for each department and say, let's go through some examples of ways you can leverage ChatGPT Bard to improve your life, to make it easier, to get things done. They're gonna absolutely love it. It doesn't even need to be a full day. It could be a few hours. So they can refer back to it and keep reminding them to use these tools. It's your job to keep them on track and hold them accountable. Thanks so much for listening to the$100 MBA show.

10:17Hope today's episode helped and we kept it simple, guys. Not that difficult. Look at your to-do list. There's plenty that ChatGPT or Bard can help you with. Don't overcomplicate it. You'll start to get more and more creative as you go along. Today is FreeRide Friday, so let's see who won this week's free ride. The winner is Ronash Rovi is a handle on Apple Podcast. Super good, five stars. I always hear this podcast before I go to work for my business. Very insightful and inspiring. Well, thanks, Ron, for your great review. Your mission is to email me over at omar at 100mba.net so I can make sure I can hook you up with lifetime membership to the$100 MBA program, our six-part program on how to become a better entrepreneur, 100 % guaranteed, over at 100mba.net.

11:00Before I go, I want to leave you with this. Tools are just tools, but if you don't use them and you don't use them consistently, they can't help you. They just collect dust, so to speak. So if you found this episode helpful, start using the tools that are available for free and start seeing how much it can help you and your business grow. Thanks so much for listening. I'll see you in Monday's episode. I'll see you then. Take care.

11:40Thank you.