MBA2382 How to Drastically Improve Your Online Course + Free Ride Friday

0:09Heyo! Welcome to the$100 MBA show, powerful business lessons you can count on. I'm your host, your coach, your teacher, Omar Zenhome. I'm also the co-founder of Webinar Ninja, an independent software company I started back in 2014. And today's episode is Free Ride Friday. On Free Ride Fridays, we give away a lifetime membership to the$100 MBA. If you want to win a free ride, just leave us an Apple podcast rating and review and you enter our weekly random draw we call Free Ride Friday. Listen in on Friday, just like today, to see if you won. We announce this week's winner a little bit later in the episode.

0:41In today's episode, you will learn how to drastically improve your online course. I'm going to share with you three ingredients, three things that you can add to your course that can make it easier for you to market, sell, and deliver your course to your students. Listen, creating an online course that's successful is not as easy as it looks. Most of us work really hard on it, launch it, and then crickets. We want to stop that from happening. So I'm going to share with you how to do that in today's lesson. So let's get into it. Let's get down to business. Let's make sure your online course is a success.

1:15Let's start with the first most important ingredient you have to have to make sure it's a blockbuster course. Number one is a compelling outcome. Most webinar topics are just absolutely lame. They don't really give people what they want. For example, how to train your dog like a pro. People don't really care about training their dog like a pro. They don't want to be a pro dog trainer. They want their dog to behave. This doesn't interrupt any patterns. This doesn't get anybody's attention because it's sort of mundane. You need your course to be about something that people actually want and compels them to take action, to pay attention, to check it out and to buy.

1:57A better course title and outcome would be how to get your dog to obey your every command in one week. That's what people want. They want their dogs to just do what they say. When I tell you to sit, you sit. When I tell you to stop barking, you stop barking. This is compelling because it actually addresses the real problem. If you have a course right now, take a look at your course title. Is it compelling enough? Does it get people to actually buy because it's actually what they want? Too many of us are trying to be too slick, too smart, too savvy. And we, you know, basically trip ourselves up.

2:29You might be asking, what about a title that says how to? How to grow your email list in 30 days? My opinion is they don't want to learn how to do it. They want the result. They want to grow their email list in 30 days. They want to actually have the end result. That's compelling. So a compelling outcome is the number one ingredient. You might need to change your course. You might need to change what you're teaching, but you're doing yourself a favor because you're allowing people to pay attention and want to buy your course. It's actually going to get you more sales, more visits, more traffic, more word of mouth.

3:04Think transformation. What will your students become? Who will they become after taking your course? What will they be able to do? What is the actual outcome? Ingredient number two, live interaction. Live interaction is so important nowadays because people need to know they're on the right track. Live interaction allows people to ask questions, get a bit of coaching, get some feedback. But most of all, live interaction increases your value, meaning people will buy your course simply because they know there's gonna be some sort of live interaction, whether it's a weekly video call or even live chat or whatever it might be.

3:43But the point here is that the buyer sees a higher likelihood of achievement when there's live interaction. This allows them to say, hey, this course is worth buying because I have a good chance of getting the outcome because of the live interaction. I like incorporating weekly calls, video calls, because it allows me to build a community, allows me to help people see how the lessons apply to their own life and business, but it also allows them to get more of what they signed up for. Me, they want to learn from me. And the same goes for you. They want to learn from you. They want to interact with you.

4:15They probably learned about the course because they like you and they like your style or they saw a video of you on social media. So give them what they want. Give them some live interaction. It makes them feel like they can make it happen. The other thing is that live interaction encourages accountability. It allows people to say, hey, somebody's got my back. They're going to hold me accountable week after week or whatever it might be to make sure that I do what I need to do to achieve the outcome. We all need a kick in the rear end sometimes, and that's okay. Give that to your students. Live interaction is a great R &D tool, research and development.

4:48Record your calls and then download them and transcribe them. Why? Because on these calls, your student is going to ask questions. They're going to ask questions about the course. They're going to ask questions about their challenges, their fears. Will this work for my business? How do I get started? All these types of questions. Guess what? these questions can be your new FAQs on your sales page. You can start using the same language in the same way your students are describing their problems on the sales page. This is absolutely brilliant and a must do for any course creator. It's free R &D and it's a great way for you to use real life marketing material for your sales pages.

5:27Lastly, live interaction gets you better results and you want better results. You want your students to get better outcomes so that you can have those case studies and testimonials on your sales pages. These things will sell your course better than anything else because it's showing you can transform people and get them the result they're looking for. Think about it. Do you have a better chance of getting your students the outcome they're looking for if they just had a standalone on-demand course or if it also included live interaction, live calls where you can hold them accountable, push them, get them to do the work, allow them to ask questions and clarify things and get them unstuck, unblocked, and a chance for you to motivate them.

6:06Of course, live interaction is going to do that and it's going to just get you better results, a measurable better result than not having live interaction. All right, the first ingredient was a compelling outcome. The second one was live interaction. The third, to make sure your course is a success, is proof you can teach. I'm talking about on your actual sales page on the page where you sell your course. You should have some proof that you actually are a pretty decent teacher. Why? Because that's how they're going to experience the course. And many great teachers are not doing this. I can't tell you how many sales pages I've seen with no video and no proof that this person actually knows how to explain a topic and drive home results.

6:52This is why I highly recommend anybody who's selling a course to have a sales video. And in the sales video, you actually teach a concept from the course, giving them a test drive of what it's like to be taught by you. By doing this, the viewer of this video and the potential customer on the sales page is going to say, wow, this person actually gave me an aha moment. They unlocked something I didn't know before. They've helped me understand something and I like it. It's pretty cool. Where do I buy? By not having proof you can teach and having this in your video, you're leaving it up to their imagination.

7:25And many people are going to say, maybe this is boring. Maybe this person delivers things in a very dry way. Maybe they're not a good teacher. Maybe the videos are low quality. The course is low quality. So don't let them assume all these negative things. Get in front of it and show them that you can teach. By doing this, you're using your ultimate tool, teaching, as your sales tool. It's an amazing tool because you don't have to be an ultimate salesperson. You just got to show them by teaching. Teaching is a new selling, guys. and if you're selling a course, showing them that you can teach is the best way to sell the course itself because you're going to be teaching throughout the course and if they get a taste of it and they love it, they're going to want more.

8:02This also gives you an opportunity to show your personality, show your teaching style and give them a taste of what the course is all about and what you're going to be covering. That's why I always say that your sales video should be sort of like a mini version of your course and the production quality should be as good or if not better than your actual videos in the course. To win them over and make them feel like, yes, I can confidently buy from this person because they know what they're talking about. They know how to deliver and transfer that skill. And I know that this is not a shady character.

8:36They're putting their face in front of me. They are getting in front of their product and standing behind it. This builds trust quickly and allows you to turn a buyer that's on the fence to a sold buyer, somebody who's like, sign me up. Well, there you have it. Those are the three ingredients I highly recommend you have in every online course to dramatically improve it. A compelling outcome, number one. Live interaction is number two. And number three is, of course, proof you can teach on the sales page in your sales video. That wraps up today's lesson, but the episode's not over. It's Free Ride Friday.

9:09Let's see who won this week's free ride. And the winner is Nick349731. That's the handle on Apple Podcasts, Nick says, concise, five stars. If you're someone like me that can't listen to two-hour interviews and you just want to get to the meat right away, this podcast is for you. I love how concise the episodes are. No fluff, full of value. And really feels like you're getting probably better value than an MBA. All for free. Definitely a podcast you can binge and get a ton of value. Highly recommend five stars. Thanks, Nick, for that amazing review. Your mission is to email me at omar at 100mba.net so I can hook you up with the free ride to the$100 MBA program, showing you how to become a better entrepreneur 100 % guaranteed over at 100mba.net.

9:55Thanks so much for listening to the$100 MBA show. Hey, if you've gotten any value from the show, if you've been listening for some time and think it's all right, you'll be doing me a huge favor by hitting follow or subscribe. It does wonders for our exposure and helps other people find the show. Thanks in advance for doing that. Before I go, I want to leave you with this. I'm a big believer that we should focus on trying to get better with our products, our services, our courses, our whatever, and not really focus on more. Better, not more. Build a better course. Don't make it the biggest course ever with a million modules.

10:30If the course is great and it delivers it in a concise way, even better. That's why I always try to remind myself better, not more. Don't add more things to your plate or more things to do or more confusion to your product. Just make it better. Thanks so much for listening and I'll check you in Monday's episode. I'll see you then. Take care.

11:08Thank you.