MBA2521 Extended Interview: Andy Morgan - Creating a Highly Successful Niche Business

27:37And today we're much happier that we stuck to our guns. But I really empathize with people that do take that leap. That's why we always talk about, you know, like you said, side hustling a little bit, get some traction. A lot of people feel like, well, I believe in my idea. I believe in myself. I want to bet on myself. It can't fail because of my dream. One of the things that I want to ask you about and discuss is a lot of people understand that sometimes in business, it's not just about you, it's about the market. That you could put something out and it just won't work. You know, like that has no bearing on your ability to be good at what you do.

28:12What are some things that kind of failed with RipBody when you first got started, where you start experimenting that just the market said, no, don't like it? Yeah, so we tried to do, I said that the website was originally in two languages and you'll notice that the domain was.jp. It's now ripbody.com. and ripped does not translate right what is ripped right it means torn right torn body what yeah so we needed to choose another domain so we bought another domain it's athlete body okay that works in japanese athlete is asurito so now we've separated it's two different language websites and I tried to match the same business model onto the Japanese market and that didn't work.

29:00Now I was fortunate that I had enough money from English language coaching sales to cover the costs of the Japanese website, which was at that time the full-time salary of Ken, who was working for them and is still working for me now. He's amazing. His job was to translate either articles of mine or articles that we had asked permission to translate and put out in japanese for free that was his job full time yeah and i did that and i carried on doing that for i think it was four years before we made enough money before we were making enough money consistently month on month to cover his salary and then when we got to a point where i felt that we could i then took on um a full-time professional coach naoto and he's been coaching for us for i think six years now.

29:49And now we've got one more coach on the Japanese side. So that's a freed up Ken to work on other projects like book translations. Yeah, now Kose and Naoto, they're doing the coaching in Japan. But yeah, we did not have product market fit. We were too early. For Japan? For Japan, yes. Even the Australians, the English, we are far less inclined to hire a coach generally and certainly to hire a coach online. It seems to me that the Americans are far more open to getting coached. It's almost like where I'm from anyway, I don't want to speak for everyone from England, but if you need to reach out for help, that's a weakness.

30:27Why aren't you figuring this out yourself? That plus general frugality, and of course this isn't everyone in England, but there's a difference there. Yeah, that's an extravagant kind of thing. Yeah. And I was lucky. They had the money on the English website. Right. And the reason that I carried on in Japan because I thought it was the right thing to do. And it was the right thing to do. I didn't think it was the right thing to do. It was the right thing to do because I'd turned around to people and I'd said, I want to translate your work. I'm going to put this out. I'm going to see if we can make a difference in Japan.

30:58And I wanted to keep my word. And also I felt a tinge of guilt. I was making money from online coaching that came from a place of, I would ask people if I could translate their work. And then I was making, I had attention in English from my summary articles that I didn't feel that I deserved. So there's a great deal of imposter syndrome. And I felt that I needed to do this to feel morally right. To balance the skills. Yeah. So where Where is the Japan side of the business now? Yeah, so we've got two coaches. We have - Is it online or - Yeah, it's all online. Okay. We've translated Starting Strengths, which is a very popular book on lifting, barbell lifting.

31:44We made that a bestseller, but Starting Strengths was already fairly well known. We made my two books, The Muscle and Strength Pyramids, that I co-authored with Eric Helms and Andrew Valdez. We made them into Amazon bestsellers. they're kind of considered in Japan to be the bibles for nutrition and training right and for more serious trainees and among coaches so that's fantastic so the website has a lot of respect when we put stuff out people listen it's almost to the point where no it is at the point where if someone's in an internet argument with someone they'll say no you're wrong because athlete body says so right and they'll drop a link right which um you know with what is the phrase with great responsibility comes great responsibility.

32:25What's the phrase? Is it with great, with great, like, gifts, great power. With great power comes great responsibility, right? I have no time for Spider-Man. And so I think it was Batman, but, you know, maybe we're both wrong. Yeah, I don't know. This is a really nice position to be in, but it's also, you know, there's pressure on us, right? We want to get things right. But that's kind of where the business is. And then in terms of money, so revenue for that website, is so it comes from books and coaching in US dollars. I'm not entirely sure, but maybe about a quarter of a mil and then Ripbody still does better.

33:03The good thing about these businesses is that it's mostly digital products or digital services. So great margins. The margins are good. Yeah. Yes. That's not to say it's not work. It is time for money, but the margins are good. Yeah. And in terms of your team, because that's part of the margins, how big is your team right now? So it's myself and Matt. We coach on the English language website. And on the Japanese website, it's Kose and Naoto. And they're doing the coaching. And then Naoto and Ken are doing the article creation. Okay. So it's pretty lean. I mean, that's great. Because one of the things that can happen very easily when you start making revenue is, you know, you try to grow faster, hire fast.

33:40And you start building out a team. And you start maybe having too much redundancy. Did you get to that point? Or did you hire slowly? I was very slow. I was very much of the mindset that I need to do all of this myself. I was forced to hire for the Japanese side of things because my Japanese just wasn't up to it. But it took me a long time before I even thought of hiring my first coach. And that was a mistake that I made because I had the mistaken belief that people just wanted me because it was my name on the articles and I was the face of the business. But actually, it was a friend, Ben Jawalski.

34:16he runs WODprep.com, which is another fitness business. It's courses for CrossFitters pain points. Really good stuff. And he basically called me out on my nonsense there and he said, no, Andy, like, they trust you and yet they'd love to have you. But if you have said that someone is a really good coach, then they're going to trust in that. And my business is proof of that. So shush yourself and get on with it, right? And then I had another friend who also said exactly the same thing. So I was like, okay. And that's when I started to explore. Love it. I got to know you in 2020. Prior to my visit to Japan, we were introduced by a mutual friend, Jordan Harbinger from the Jordan Harbinger Show, great podcast.

34:59And he sent me like your website and I like to do a little research about people before I get to meet them. And I just fell in love with your website. I was like, I love the way this is laid out, the way it's communicating to people. I don't know if maybe it's communicating to me because I'm like your ideal client because I'm a busy entrepreneur, really prioritizes my health and my fitness and all that kind of stuff. But one of the things I noticed about your website is you clearly state like you literally state I am for this type of person. I am not for this type of person. Some of the things you say on your website is like, if you've never worked out on your own or you don't know how to use weights in the gym, I can't help you.

35:40If you are not willing to work out X amount of days a week, I'm not for you. If you're not willing to be coached via email and not even use your phone, use your laptop because your phone is not a really thoughtful way to respond to emails. I just thought, wow, this is like a masterclass at Nishink because there's so many people out there doing fitness. There's so many people doing fitness for entrepreneurs. There's so many, like I know them personally. They're friends of mine in Australia and all that kind of stuff. But I just really immediately thought, okay, this guy obviously didn't start out with this kind of niching.

36:15But he is definitely attracting people that will be successful. How did you get to that point where you were like, okay, this is my niche. How did you kind of filter down to this point and not be afraid to kind of say, I will be most successful with this type of client? Yeah, so there's a great deal of luck in my business. I was very lucky from the start. My intention was to help people in Japan and become a personal trainer here in Japan in person. But someone called Phil asked me in the comments, do you do online coaching? And I was like, oh, well, I know three other people that do online coaching, Alan Aragon, Lyle McDonald and Martin Birkin.

36:50Wonderful. I mean, that's a thing. I'm sure I could figure that out. And then I was lucky because I had people that were interested in my service and I had a lot of people. And so I was able to say no because there was always somebody else that I could work with. You almost had to say no. I either had to say no or I had to have a very long wait list. And I've ended up with both at different times. And yeah, I should have hired another coach at that point, but I was an absolute a**. I didn't know that was possible. And so I saw the patterns in what types of people got good results and what types of people were easy to work with.

37:39And so I niched down for that. And what ended up happening was I got better and better results with that subset of people. and that subset of people when they're reading my website, it spoke to them more and it was a virtuous cycle. Also, I'll tell you, there was fear driving this as well. It was, what if I do a bad job with someone and they talk ill of me online? Which can easily happen. Easily. I think if you type in Andy Morgan, Rip Body Coaching Review Reddit, then you'll see one post from 2016 or something. You will know for you. Someone slagging me. Which I don't think it was a client, actually.

38:21It was just someone asking, like, how is he? Yeah. Somebody had given an opinion. And so there was also a fear there because I felt that reputation is very fragile and stuff in Google stays around forever. Yeah. And so I wanted to do a really good job there. And so I just gradually niched down and down and down and down. And the more I niched, the more it spoke to people in my niche. And so the more those people wanted to come to me. and the more people kind of self-filtered before the application stage so then I'd end up with even more people who were appropriate for the coaching that were applying so I wasn't turning down many people because I've been very clear from the start who I do work with and who I don't I remember saying to myself when I was going through your website I was like this guy's like the Harvard of fitness because like Harvard they do everything they can to make sure they find successful people so that they can take credit for their success later.

39:15So they can say, oh, you know, Mark Zuckerberg went to Harvard or whatever, or he didn't go to Harvard. Did he go to Harvard? Yeah, he went to Harvard. Yeah. But the point is, is that like you are increasing your likelihood of success by choosing somebody who's one serious, you know, who's willing to do what you're asking to, has some experience, kind of tried a few things, failed, fed up, willing to pay to solve this problem. Three, is aware they have a problem because they're reading your copy and they're like, okay, let me sign up for this or apply to be coached. And I think that is like the trifecta of a really good offer for people to be like, okay, I am attracting a certain type of person that has certain needs, certain problems.

39:53When you are going through your clients, when you're going through helping out your hired coaches, do you kind of see the same archetype of person coming through, like maybe had a bunch of fitness failures or maybe can't get their health in order because they're too busy with work? What are some of the common challenges these people are having? Well, challenges and archetype, they're two different things. But the journey that they've been on is usually very similar. Because, look, if you're just starting out in fitness, then pretty much anything that you do is going to get you a result because you have no training stimulus right now.

40:26And so anything that you do is going to lead to a training stimulus and is going to start changing your body. And then you get to a point and you're like, ah, this isn't working anymore. Your body is very adaptable. Right. I need to drill a little bit deeper. And then you will get Men's Fitness Magazine or Men's Health on the website. And then you will get a program offer there. And that will work for some time. And then it will start working. And then you'll program hop. And then you'll probably go and buy some supplements. And then the supplements won't work, but you'll be broker. And then you'll try some other fad thing.

40:57And then you'll try some other, like, fatty diet that didn't work. Or maybe worked for a little while, but you didn't actually feel very good doing it. And now you're like, ah, damn. What's up with me? there's something wrong with me, I have a problem. And then people will quit at each of these stages or they'll carry on and go to the next thing. And by the time someone's come to my website, they're prepared to read anywhere between a thousand to ten thousand word article solving a specific pain point, like how to adjust your calories while you are in a bulking phase so that you don't get overly fat.

41:33How to adjust your calories and your macronutrients, your carbs, protein and fats, right? By the time someone's prepared to read that, they've already been on a bit of a journey because they've realized they have the value in that information. And so anyone who's looking for gimmicks or looking for a quick fix, they're just not going to come. So these are my people. And the coaching page is technically a sales page, but it has none of the typical marketer sales page elements where you're trying to get people to buy, buy, buy. Like it were a digital product, for example. It's like, look, this isn't for everyone.

42:12And I don't feel guilty about that. I used to, but I don't feel guilty about that. This is for a very specific subset of people. And if you're not one of them, that's okay, because the entire website is free. If you have a question, ask me in the comments. I answer every single day, excluding weekends, and there's over 20 ,000 there answered. I am here for you. However, If you want to be a client, this is who I serve. This is who we know how to serve. This is how I do things. If you feel you need something else, I can't serve you. If you need me to on video calls, I'm not your guy. I'm sure there's someone else out there.

42:49But if you feel you genuinely need that, then you should go and find that person because that's not me. So I'm very specific in what I say I do. And people are either on board with that or they're not. And I think people respect that. Yeah, yeah. I want to get into your business model in a second. But for those who are listening, this is gold because you can now take this example and you can think of your own business and think, okay, what is the journey my ideal client has been through? What are some of the things, the challenges they've had? What are things they've tried already and failed? so that you can use that language, that kind of story building in your copy, in your sales letters, in your videos, in your emails, so that you can speak directly to who you want to attract.

43:33And you can be like, hey, have you tried this, this, this, this, and you're frustrated? Then you may want to take a look at this article, and this article leads to a call to action. And this is brilliant for anybody who's starting out and doesn't really know who, you know, this whole idea of like, who's my avatar and who do I choose and things like that. Well, finding out what they're going through, their pain points, and if you talk to them in that language, you'll be able to track those people that are suffering from those problems. So I really appreciate you sharing that because it makes a huge difference for people that are kind of in the, I'll just serve everybody so I don't, I cover all my bases, you know.

44:07I love your coaching model, your business model, because it's very streamlined. Most people that do online coaching, whether it's fitness or business or whatever, life coaching, they do the model of, all right, guys, sign up. You're going to pay$10 ,000 a year. You're going to have a weekly call. And then, you know, you can WhatsApp me whenever you want. And you go through some modules on my videos on side, inside my members area. And that's kind of the model of online coaching. Nightmare. Yeah. So we're going to talk about why you don't do that. And that's from a practical point of view as an entrepreneur, but your model is totally, I don't want to say totally, but mostly email based.

44:46So meaning that they send you an email and you reply to this email on a weekly basis. Is that what it is? Every two weeks, clients will check in. I have experimented with every four and every week. Every two weeks is a sweet spot. Every two weeks is obviously better from the entrepreneur, from the business perspective than everyone, because then you can almost get double the customers. But practically, I don't think that having check-ins every week is a good thing for an online fitness coach, certainly for the subgroup of people that I'm working with. They already know how to train. And they're busy.

45:18And they are busy. It is a service. If you can get it down to a succinct email and spreadsheet attachment or link to their data, that is good for them. And the fact that it is async, they don't have to put something in their calendar to have a video call with me. Again, for this type of person, that is a bonus. And obviously - A lot of flexibility in my schedule. So yeah, it's every two weeks. It's an email. They will check in by midnight on Saturday, wherever they are. And I will answer on Monday, wherever I am. And the reason for that is that let's say that time zones are switched. They're in Asia.

46:00I'm in America. I know that I always need my Monday, especially my Monday morning to be free. And that's just my constraint. That's my life constraint. And clients check in like every other week. So talk about your workflow. Are you answering emails all day or all week? What does that look like? Okay, so there are two types of emails that I'm managing. There are the check-in emails and then there are the application emails. Application emails are somebody, and you can go to ripbody.com slash coaching and you can have a look at that. I've got these steps laid out there if you would like. They enter in a form that they're interested.

46:36I'll reply, just say, hey, are you a bot? just reply saying why you want this just to help me make sure if they're not I'll send a quick loom video reply saying hey Omar yeah thanks for your interest um below in the email you'll see some questions and I look forward to seeing how we can help I've said that thousands and thousands of times right and then I've got 18 questions in there this will help me dig in and I say to them look don't be on your phone be focused when you're doing this because this is going to form the base of the plan if we do move forward and work together. And then I will then reply with probably the most detailed email that they've ever seen, right?

47:14Telling them where I think they're at, what they need to do, what I think they're doing well, what we should change moving forward, how long things are going to take. I might need to pluck out some nonsense that I think they've swallowed. I don't have to do that that often. And then I send that email over. And at the end of that email, I say, look, let me know if this sounds good. If so, I'll send over pricing and coaching information. Now, the pricing range is already on the website,$500 to$800 a month, right? But the specifics of what that is, is not said. So most people, you know, I'm getting them into, they're, yeah, I want to find out.

47:48I want them to agree. So they're saying, yes, please send over pricing information. Great. I don't want too many questions at that point because I've already prepared all the questions that I know they're going to ask because I've done this thousands of times at this point, right? Pricing email, boom, another email. That's templated. Yep. Right? That's another template. Like a text expander shortcut you got there. Exactly. Yeah. I use the superhuman email app, which has that built in. But the other one is handcrafted, of course. The pricing information doesn't need to be. No one expects that to be.

48:17It's not a bad thing. And then they're like, how does this sound? If great, which option would you like? Is it Matt for email only or Matt for email plus a little Loom video along with the email? Or is it me for email or me for video and email? Those are the four options. That's it. And then the next is a disclaimer and a few more questions, and then we move on into the coaching. In that first week, they can email me at any time. I will answer, and then moving forward, it's every two weeks they check in with an email with some set questions that I want them to answer and a spreadsheet link or an attachment with their data, which is quite detailed.

48:55Yeah. And then they send that on a Saturday by midnight. Monday, I will answer them. Yes. Then they will either say, yep, got it, no problems, or they will ask me any clarifying questions. So then Tuesday I know I have to be on my email. But pretty much by Wednesday I've got little to do coaching-wise. And so that's my work split. That's pretty good. Yeah, that's pretty good. I mean, I've known you for some time. We holiday together a couple of times. You're very good at systems. I appreciate that because Nicole and I are very big on like SOP, standard operating procedures. And I'm sure you've built a lot of systems in your business to free yourself up.

49:33So you don't have to think about this every single time it comes on your plate. so this is huge for those who are thinking of coaching thinking of doing any kind of agency business consulting business your business is as strong as your systems and you know i mentioned this in a previous episode one of the things that really gave webinar ninja value when we exited was our systems it's like this is so easy to kind of hand over because there was like oh you guys have laid it out perfectly for us we can take over and and make it happen one of the other of things I remember vividly in my nine and a half years of building Webinar Ninja was I was motivated to be really good at business and to run a great business and be successful as a CEO of this business because I ran the podcast, The 100 Dollar MBA Show.

50:20Right. So you're in the spotlight, right? Yeah. They're going to want to know how is your actual business. Exactly. So I was really motivated to actually be great at entrepreneurship, you know, as much as I could, because I wanted to be credible and I wanted to make sure that I wasn't being hypocritical when I gave advice or when I shared my stories on the podcast. What about you when it comes to fitness? Do you feel the pressure to be in shape, to be as healthy as possible? And are you conscious of that in a social setting even? So my Instagram handle is Andy underscore Ripbody. And I have to joke with people and it is just a work account.

51:00but I say, look, it's a brand, not a description. Because it is a brand, it isn't a description. I am not ripped right now. My abs are blurry. I'm certainly not in as good shape as many of my clients. And that's okay. You know why? Because they're not buying me. They're buying what I can do for the clients. The goal is to be happy with where you're at and no longer insecure with your physique. The goal is to be comfortable in your own skin and to find the balance between the sacrifices that you need to make to be in a certain shape versus living your life, right? And I'm comfortable with the balance that I'm in right now.

51:39Now, of course, I'm going to go to the gym. You look great, man. What are you talking about? Well, I'm going to go to the gym. I kind of have to go to the gym and I have to stay in shape, but I would want to anyway because it allows me to do the activities that I want in my life. But when I look at some of my peers, like a good buddy of mine, this is an extreme example, but Mike Touche, I wake up this morning, I flick on Instagram, and he shared in his stories that he's just pulled a 900 kilo. This is darn near 2 ,000 pounds in his latest comeback meet for powerlifting. This is in the Masters.

52:11He's a legend. A lot of my friends in the industry are in tremendous, like stupid shape. and that could have driven me crazy if I wasn't careful and piled a lot of pressure on. But I've tried to avoid that because very early on I realised that if I make the business about me, then if I, God forbid, I have an accident and I can't, I don't know what kind of accident this would be, but I can't stay in shape anymore, well then I don't have a business anymore if it's all based on how I look. so I don't have a business that is just selfies, right? There aren't any. You can't see any. I don't think I've ever seen a picture of you online without your shirt.

52:54There is, like from ages ago. But you're not answering questions on Instagram with your shirt off. No, no, no, no. Because it's all about what I can do for the customer, right? Michael Jordan, right? He wasn't asking his coach, like, well, show me what you can do. No, like it's not. I mean, even in your world, I was sharing with you that I downloaded Arnold Schwarzenegger's new app, the Pump app, whatever. And he's not in anywhere the shape he was when he was Mr. Olympia. But it's about what he knows and what he's accomplished. And, you know, same goes with you. What you know, what you've accomplished and who you helped all these years.

53:31How many people you've helped all these years. So that's why people come to you. So it's not, you know, people respect Arnold and you in the space because what you bring to the table, what you can do for other people. I was just trying to find a way to put you and Arnold in the same sentence. I appreciate that. Okay, you're good now. Was he a hero of yours growing up? He was a huge hero of mine. Arnold, he was amazing. I know. He was amazing. He's been in all the best films, of course. It was just that era, right? The 80s, 90s, absolute legend. I didn't know. I didn't look at him, though, and think, I want to build my body and look like that because it was just so far from where I was at.

54:11I didn't. Maybe Frank Zane. Yeah, there we go. For those who follow bodybuilding. Yeah, great stuff. I want to kind of wrap up with a few personal questions when it comes to your business. You've optimized it to a certain point right now. For you, as the founder of Rip Body and the first coach, the main coach, what do you want to do with the business for the next five years? Is this a business you want to exit? Is this a business that you want to keep forever because it's been so good to you? Is it a business that you want to hand over to somebody else or none of the above? Yeah. So I have no intention of exiting.

54:48I consider it my baby. Well, you know what? You consider the webinar an NGO baby. Yeah. I put everything into it. I have no intention of exiting. I like what I do. I still love my Mondays. today's a Monday I'm still after this interview excited to get back and answer the rest of the client emails that I have I guess when the time comes where that doesn't fill me excitement anymore then that may that is the time where I need to hire other coaches to replace me and maybe think of exiting the business but I think that no I don't think we are a good thing in the industry and I do have an opportunity to help a lot of people, not just those that we work with, not just those that we coach, but to be a website where people can come and they can have all of the information on how we get the results that we do out there for free.

55:43And I want to keep that resource there so that if my 19-year-old self were to stumble across it, I would have everything that I needed. Now, whether I'd read it and trust it, right, that's another thing, right, because I might not see the value in this level of detail, but I wouldn't want that to disappear. And so remaining in control is the only way. If someone was to throw, I don't know, what was your exit recently? One billion, two billion? If someone was to throw that at me, I might think twice. Yeah. But yeah. And just to wrap up, I want to ask you this question because I've known you for some time and you've been in business for quite some time.

56:20What has entrepreneurship given you as a person, as a human being, as Andy Morgan? The first thing I thought of was friends. Yeah. Yeah. Good friends. Huge. Nicole. Yeah. Right. Good people. Yeah. Yeah. Just really interesting people all over the world. Yeah. I mean, my clients as well. They're amazing. Like, they're so interesting. Like, and come from all walks of life. Like, I just feel super lucky and inspired to be a part of the community. And I do feel that it's a community. It's wonderful. I can't imagine doing anything else. Yeah, I couldn't agree more. I really feel privileged that we get to hang around with people that are, everybody we know is like chasing a dream, is trying to get better, is trying to improve despite all their successes, despite the fact that they've been doing this for 10, 20 years.

57:14It's just to be around those kind of people all the time, not only do you get better, but also you get to see, you know, where this ends up. Like, you know, I like to talk to people that have been in business for longer than I was, you know, 20, 30, 40 years and be like, OK, this is what I can look forward to. Somebody who's making 10 times as much as I am working a fraction of the time I am. OK, how do I get there? What did that person do? I'm going to talk to this person, figure it out. You know, and it's just like you don't have access to these people if you're not in the same career, if you're not doing the same thing.

57:48Right. Yeah. I love that. I love that. Andy, thank you so much for taking the time. We're going to have some extra content for those who are inside the members area, inside the$100 MBA. But love, love talking to you. Love hanging out with you. And I want to congratulate you on the business that you built, the people that you've impacted over the years. I can't really think of a better gift than great health. Like the gift that you give people. That's incredible. So thank you so much, man. Thank you. I appreciate the kind words. Dynamite conversation with Andy Morgan. Learned a ton. Learned a ton just by sitting with him and spending time with him.

58:22I've known Andy for a few years now. I've been a close friend of mine. In fact, we were snowboarding together in Hokkaido about a week before that. And I broke my fibula. I broke my leg in Japan. And because he speaks Japanese and has been there for 19 years, he helped me tremendously in that week leading up to the interview so that I can actually pull it off because, you know, it got me medical attention. He got me a wheelchair to rent. He got me all the things sorted that I needed to get sorted, doctor's appointments, all that kind of stuff. He was super helpful with that. So I want to just give him a shout out.

58:52You know, it's good to have friends around the world because they can help you out when you need it when you're traveling. So but I was so glad that we got to have that conversation with him. One of my biggest takeaways from Andy is that he really wanted to create a business that has meaning, that really helped, that give back to the Japanese community as well, that has an impact not only on his life financially, but also impact on the people that he serves. so it really allows you to have a sustainable business when you have both when yes, it serves you in terms of making you money but also serves you in terms of having purpose in life and purpose of why you're doing this in the first place because the money will get old I know that sounds very privileged but the money will get old you will get bored of making money at some point and you're gonna be like well, why am I doing this?

59:39Why don't I just retire? Well, that purpose, that drive is really gonna allow you to make the business sustainable if you love this episode and you want more amazing lessons on how to build your own business, grow it, scale it, go ahead and subscribe to the$100 BA, whether you're on Apple Podcasts or Spotify or here on YouTube, subscribe to the show so that you can get our next episodes automatically. And also, if you're listening to our podcast, by subscribing, you get access to over 2 ,500 business lessons in our archives. You can also check them out over on our website, 100mba.net. You can search by category, you can search by topic and get all the lessons for free.

1:00:17This is my way giving back of my journey of entrepreneurship. It was tough for me. I wanna make it a little easier for you. So thanks so much again for listening and I'll check you in the next one. I'll see you then. Take care.