MBA2528 Q&A Wednesday: Is now a bad time to start a business?

0:05Hey, welcome to the$100 MBA show. I'm your host Omar Zinhome and welcome to another Q &A Wednesday episode where we answer a question from one of you, one of our listeners, one of our viewers, one of our community members. If you have a question you want to ask, just head on over to 100mba.net slash Q and you can submit your question right there. Today's question is from Angela. Angela asks, is now a bad time to start a business? This is a question on many people's minds, especially with the uncertainties in the world today, with the economy, with inflation, with everything going on. But did you know that some of the world's most successful companies were started during an economic downturn?

0:45Companies like Microsoft, General Electric, and Airbnb, they all began during tough times. And today, I'm going to help you understand why there's no right time or wrong time to start a business. The truth that I learned over the last 20 years in this game called entrepreneurship or business is that the world doesn't really change all that much. I learned this from Jim Rohn that the world basically repeats itself over and over. If you look at the last 50 years, the economic downturns that happen, they happen every 10 to 8 years. It just repeats itself over and over, right? Yeah, there's fluctuations in the economy.

1:21Yes, there's new technologies. Yes, there's shifts in consumer behavior, but these are actually consistent. These changes are consistent. It happens over and over and over. What really changes and what really makes a difference between success and failure is you. Your mindset, your skills, your ability to adapt are what determine your success. Today, I'm going to break down the four things, in my opinion, that really dictate your success in business. Not the economy, not what's going on politically in the world, but these are the four things that will actually serve you for not just now, but for years and decades to come.

1:59Let's break them down. The first one is your mind. I I know this sounds cliche and your mindset's so important, but really your mind is really what changes everything, right? The way you think, the things you believe are what dictate your actions. Think about it. If you love pizza and that's in your mind, then when you have a chance, you will buy pizza, right? You will order and eat pizza. If you don't like pizza, then you're not going to buy pizza. It all happens up here, okay? So whatever happens here will happen in the real world, okay? And when it comes to your mind, what I've learned is the only way to make sure that you grow with the changing world, that you actually change yourself to become more valuable, is you adapt a growth mindset.

2:48I want to pause there for a second. I just said you grow to become more valuable. This is the bottom line about today's episode. The bottom line is if you want to be a valuable entrepreneur, you want to have a valuable business, you have to be valuable. You have to become better. And this is something I realized 10 years ago when I was starting this podcast. I wasn't so happy the way I was performing on the mic. I wasn't happy with the content I was coming up with. And I could have blamed everything in the world, but the truth is that I had to get better. And when I got better, then things changed.

3:19Then the podcast grew. Then we were able to get more listeners and get more subscribers. And it really made an impact on the world. and it all starts with you, starts with yourself. So you got to believe that you can grow. You got to believe that you can adapt this mindset. It's like, Hey, if I get better, if I continue to grow, if I increase the value in what I can produce, then I can actually become more valuable to the world. That's just how the world works. The world values people that are valuable in any way, whether it's in entertainment or sport or science or engineering or whatever it is, the better you are, the more valuable you are to that marketplace, the more you're worth.

3:56And that's just how it is. I know that there's a lot of ways to be worthy in society, but when it comes to the marketplace, when it comes to sales and marketing and business and the world we are talking about today, you have to become more valuable. Again, these are some concepts that I've learned along the way from many people, people like Tony Robbins, people like Jim Rohn. I learned this also from Jim Collins, who's author of a book called Good to Great. And this is something that is so essential. You have to have the mindset that I have to continue to grow and get better if I want to have a great business.

4:28When we faced any challenge we had in any of our businesses, whether it was our software company, Webinar Ninja, whether it's this business, the Hunter All-MBA, the first question I asked as a leader of the business is, who do I have to become? Who do I have to become so that this challenge is easy? So this is not a problem. So I'm not stressing out. Who do I have to become? How do I get better so this is just blip on my radar. Don't care. This is going to be easy to solve. So growth mindset is the number one thing. Continue to invest in yourself. We're going to talk about how and what actions you're going to take, but just change your mind to understand that if you don't get better, nothing's going to change.

5:07Now, this is also challenging because you're changing yourself. This is something people don't understand about growth mindset. People think that, oh, it's just about becoming smarter or wiser or picking up more skills. No, it's actually changing who you are. I realized when I was growing my businesses that the business I want to become, you know, I'm here, I want to go here. If I want to go here, I can't be the same person. I have to change. I have to become something else in order to reach this milestone. The person that can pull this off is not the person that's here because if it was the same person, I would be here already, right?

5:41So you have to understand that I have to change who I am, change my habits, change who I spend my time with, how I think, how I adapt, how I manage stress, how I deal with problems, how I speak, how I do business, how I market myself. Everything's got to change. The person I am 10 years ago is totally different than who I am today. And that's a good thing because that means I grow, means I actually transform myself into something different, something better. And you need to understand that's going to be uncomfortable because one, it's hard to change yourself and just accept the fact that you're not the way you should be and you should get better.

6:17Number two, the people around you are going to notice you're not the same anymore. And that makes someone comfortable. But you got to accept that. You got to accept the fact that some people are going to come along with you on the ride, your journey as a successful person, and some people won't. And that's okay. So number one is mindset. Number two, your skills. We talked about you got to get better. What does that actually mean? It means you taking action. So number two is taking action and improving your skills. And that means simple actions every day. Some people think, all right, I'm going to dedicate myself.

6:49I'm going to go get myself a master's. I'm going to go do the sabbatical and take five months and study in this university or this institute. That's fine and all, but actually what helps is consistent action is small things every day, like reading 30 minutes in the morning and 30 minutes before you go to bed. it seems so simple it seems so easy but whatever it's easy to do is also easy not to do it's easy to skip okay so even if you just pick up a book and you read 30 minutes in the morning 30 minutes at night that's an hour of reading every day within two weeks you've finished the book okay that means every two weeks you're reading a new book that means every month you've just finished two books.

7:31That means every year you've read 24 books. Pretty great, right? Think of how much better you'd be if you had consumed that much knowledge and that much information to improve your skills. Small things, small things, but done over time, over and over. Great habits, okay? Invest in yourself in a course or in a training. Again, this is not a humongous commitment. It's like an hour or two a week, but it's done over time and over time you grow because there's consistency. If you want to become better as fast as possible, then I highly recommend you hang out with people that are better than you. Very simple.

8:06Hang out with people that are smarter than you, that are more accomplished than you, have done better things. When you hang out with those types of people, whether it's at meetups or conferences or events or vacations or weekends or whatever it might be, okay, you can't help but get better. You can't just continue to do the same things anymore when everybody around you is smarter and reading better books and are taking courses and investing in themselves and they're hiring coaches in different parts of their life, whether it's health or wealth or in their own business or whatever it might be, you're going to just think it's normal.

8:41I have to do this now because everybody else around me is doing it. That peer pressure is good in this situation. One of my favorite hacks is actually to go on a holiday, go on a vacation with somebody who is a few levels higher than you. You'll start to learn what your future might look like. What are the things that they work on? What are some of the things that they do to get better every day? What's their routine in the morning? What are the things that they worry about? These are going to be your new worries very soon if you continue to get better. Hang around with people that are better than you, people that are a few steps ahead of you in the quest you're going after.

9:15One of the things I did when I started Webinar Ninja, my software company 10 years ago, I think it was the first year I was starting my software company. I was still learning the ropes. I contacted somebody that was a few steps ahead of me, somebody who's about five years ahead of me in the game of entrepreneurship, somebody that where I want to be in five years. His name was Noah Kagan. Noah Kagan is the CEO of AppSumo. He's the founder. He was number 30 at Facebook, knows Mark Zuckerberg personally. The point here is that he was ahead of me and I reached out to him. It was a Skype call, right?

9:48It was, I got an introduction from a friend that knew him. So it was like a warm welcome, which was good. I knew somebody that knew him. And I said, Hey, Noah, I'm starting the software company. I know you've built software before you worked at Facebook. You built many software companies before and built software for your customers. What are some things I need to look out for? And he gave me some really good advice and he became my friend, which is interesting throughout those conversations. We met in person, we saw each other's in conference, we had vacations together. And I learned a ton just by being around him because now I know what it takes, who I have to become to get to his level.

10:22Number three, I alluded to it before, but it's your network. You want to build a supportive network. Number four, work on your strategy. Understand the problems you want to solve for your customers. Now, I'm not talking just so you can learn from them and build skills and become at their level, but also so that you can get some support, some guidance. You can get new perspectives and even be offered some opportunities. No one builds anything successful alone. You need to build a family around you, a group of people, of friends, of supportive people that can help you along your journey, and you can do the same for them.

10:57This is going to make it more enjoyable for you. It's going to make it easier for you, but it's also going to allow you to get successful faster because they're going to open doors for you. There's so many ways I have grown over the years because of my network. Let me give you an example. I was at a conference and I met a man named Matthew Kimberly. Matthew Kimberly is this British guy that was really well-spoken. He spoke on stage. It's very interesting. And when I chatted with him, we just kind of got along and he said, hey, we're having this dinner in LA. And at the time I was living in San Diego.

11:27So I was like, in LA, in a couple of weeks, would you like to come to this dinner? Some cool people are going to be there. I said, cool, let's do it. So Nicole and I, we went to this dinner. And at that dinner, I met his business partner, Michael Port. Michael Port is a New York Times and Wall Street Journal bestseller. Many of my favorite books, Steal the Show, Book Yourself Solid, The Referrable Speaker, so many great books. So as we sat down, we're having dinner and we're chatting. Michael Port asked me, hey, Omar, what do you do? I said, well, I have this podcast and I just started this webinar software company called Webinar Ninja.

11:58I asked him, do you do webinars? And he was like, yeah, I do webinars. I do it all the time to sell my products and services. And I just thought it would be awesome if this guy just used my software. It'd be great. I said, hey, would you like to use my software for your next webinar? And he told me, hey, how about we do something better? How about I invite you to a webinar and you present the software to my audience? I was like, what? Are you serious? And the crazy thing is that he actually did it. You know, he didn't just say he actually did it. We actually scheduled the time. I gave a webinar to his audience.

12:33His email list was huge, hundreds of thousands of people. and I made so many sales just off that webinar and off the fact that he vouched for me in front of his audience and it allowed me to have a little bit of a catapult as I started Webinar Ninja. Not once did Michael ask me for commission or a kickback or some sort of financial reward for helping me out. And I actually asked him about it later on. I said, Michael, why didn't you take an affiliate commission or something like that? And he said, I really don't need it. And you. I saw my younger self, somebody who was getting started and trying to make things happen.

13:10And I wanted to do what no one did for me. So you'll be surprised as you build your network, you're going to meet some interesting people, some giving people, some people that want to give back. And where were you maybe a decade ago or 20 years ago and want to be able to kind of do something that no one has done for them. And I never forgot it. Michael is one of my closest friends. We still talk every so often, you know, pretty frequently. And he's just a wonderful person, all because I focused on building my network and surrounding myself with interesting people that not only helped me, but also introduced me to people like Michael Port.

13:47So shout out to Matthew Kimberly wrote it all together and invite us to that amazing dinner. All right. Now, the fourth thing that really you need to focus on when it comes to starting a business and be successful is your strategy. Strategy actually matters a lot in business, just like anything else, like in sport or games, it really is a game business. So your strategy matters. So the strategy I love is focusing on solving problems. If you are very good at solving problems, you will always be valuable to the marketplace because you are always offering solutions that people want. A successful business solves real problems for its customers.

14:23That's what it does. So what I advise you to do is focus on understanding your target audience and deliver value, deliver a solution to their problem. Webinar Ninja Hour software was built on addressing a specific set of pain points of running webinars, especially for small teams, people that don't have so many people that work behind the scenes when running a webinar, somebody who's probably a team of one or a few people, and they're going to be running the webinar by themselves. So our feature set solved that group of pain points that dealt with that issue. This really resonated with our audience because we talked specifically to them and helped them with their specific problems.

15:01Now, remember in the beginning, I said that things will change. The market will change. The climate will change. The customers will change. The economy, right? Be prepared to pivot. As a business owner, you should be thinking about what are all the problems my customer has in their life, in their business. You could just solve one of those problems, but also think about how you can solve all the other problems as other products, other services, as alternative solutions to different problems. So I want to wrap this up with some actionable items for you to do. The first thing I want you to do is to evaluate your mindset.

15:36Evaluate your mindset and be honest. Do you talk negatively to yourself? Do you tell yourself that you can't do something when you probably can? Do you tell yourself that I'm who I am and I can't change, or I don't want to change. That's a problem. Okay. You need to change that because in order for you to grow, you need to change. Write down any limiting beliefs that you have. Write down the things that maybe you've been telling yourself all your life and asking yourself, are you willing to change this script? The things that you just wrote down. Next, ask yourself how you're going to invest in developing your skills and getting better.

16:06Are you going to be picking up that habit I talk about? 30 minutes in the morning, 30 minutes at night, reading a book. Are you going to pick up a new course that you can invest an hour or two a week? Are you going to join a mastermind? Are you going to pick up a new coach that's going to help you along the way? Are you going to buy a ticket to an event or some sort of live training? How are you going to invest in developing your skills? Number two, how are you going to expand your network? Where are you going to go to meet people? It's not going to happen by accident, right? Go to meetup.com.

16:31Go to eventbrite.com. What events can you go to? What conferences can you go to? What are ways you can meet people online? Make a habit of making a new comment every day for somebody new on X that you've been following. Make it easy for yourself to meet other people by being a little bit more social, online, offline. You got to want to solve it. You got to be passionate about helping people with that problem. Think about all the problems that you can solve. Choose the ones that you want to start with, or at least choose one that you want to start with. So to wrap up, there's never a perfect time to start a business.

17:03The key to your success lies within you, your mindset, your skills, your network, your strategy. By focusing on these areas, you can really increase your likelihood of success, no matter what's going on in the world, okay? Don't hope that the world's going to change. You need to change, okay? And that's really the thing I've learned the most from all the people I mentioned in today's episode, Jim Rohn, Tony Robbins, Jim Collins from Good to Great. These are the kind of lessons I've learned along the way that, hey, at the end of the day, if I want things to change, I have to change. Thanks for tuning into the$100 MBA show.

17:37I hope you found today's episode valuable. I hope you feel inspired to take action and take the next steps forward on your entrepreneurial journey. For more insights, for more resources, for worksheets, for more podcast episodes and business lessons, over 2 ,500 of them, go to our website over at 100mba.net. Dig into all of that over there. Until next time on the next episode, I'm Omar Zinom. I'll see you in the next episode. Take care.

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