What I Do Every Day As A Multi-Million Dollar Business Owner (Real Schedule And Tools)

0:02Mazda has been named Consumer Reports' safest new car brand. It starts with our approach. Every Mazda comes standard with proactive safety features. So you're more aware of what's around you, more focused on the road ahead, and ready before problems ever start. Mazda. More of what matters most to you. Go to mazdausa.com to learn more. Consumer Reports does not endorse or promote any product. As a small business owner, you wear many hats. You're the owner, you're the marketer, you're the seller, you're the hirer. I remember in the early days, I was doing pretty much everything. I was writing, I was bookkeeping, I was selling, I was marketing, I was doing a lot.

0:44But lucky for you, you have LinkedIn. They have the tools to help you boost your visibility, find prospective customers, and find the best team for your small business, all in one place. So while LinkedIn can hang up all of your hats, it makes it easier to wear them all. Learn more at linkedin.com slash MBA show.

1:29system, as well as my exact schedule that makes it all possible. If you follow these three easy steps, it's impossible to screw up. Step one and step two alone will change your life today. And step three makes work and life fun again. And of course, before the end of the episode, as promised, I'll share my real schedule, today's schedule before the end of the episode. By the way, this episode comes from a question from Ben, a listener of the show. If you want to ask a question for me to answer right here on the podcast, just go to 100mba.net slash Q.

2:07Welcome back to the$100 MBA show. I'm your host, Omar Zinhome, where I deliver practical business lessons three times a week, Monday, Wednesday, and Friday to help you start, grow, and scale your business. If this show has helped in any way, it would be amazing if you could drop us a quick review on whatever app you're using to listen to this podcast right now. It helps me and my team bring new episodes every week. And more importantly, more entrepreneurs will be able to discover our podcast so you can help someone else start their journey. Thanks so much. Step one, Decide what's actually important.

2:45My friend Noah Kagan was employee number 30 at Facebook, and he said to me that Mark Zuckerberg made it clear to everybody in the company that Facebook only has one goal. And that goal was user growth, not time spent on Facebook or user engagement, not even revenue, more users. That's it. You need to choose what the one goal you have for your business that will drive everything for you. Just one. This is going to change your life immediately. Choosing what's most important and focusing just on that will free you up big time. It'll free your time immediately and allow you to work smarter and not harder.

3:23What I found is that when I dropped those other small goals that I was working hard and going after, something absolutely crazy happened. The business grew immediately. Those other little things were actually not just a waste of time, but they were dragging me down and burning me out. Let's play a game. If your business was a sport, what is the one thing that would result in you winning? For example, in soccer, or what 3.5 billion people in the world call football, the goal is to kick the ball into the goal. Do that more than the other team, and you win. Very clear. Same with basketball. Put the ball in the hoop.

4:00That's how you win. What needs to get done in your sport, in your business, so that you can win? Think about it. Really think about it. What is that one thing you need to do to win in your business? Answer that question and keep it in your head. You're going to need it for the rest of the episode. To give you an example, let me share my one goal and how by having it makes my day more productive. Our only goal at our media company, The$100 MBA, is to increase the number of unique people that interact with our content. Why is that our singular focus? Because we believe that that's the key that unlocks everything.

4:35The more people that see our content, the more likely they'll share it. the more likely they'll subscribe to our content, more likely they'll consume it again. That will then lead to more views, which will lead to more downloads, which will then lead to more revenue from partnerships and ads. So guess what is the only thing on my calendar every single day? Activities that help me achieve that one goal. Get more unique people to see my content. Here's the crazy thing that I found out when I started doing this. You can't really do a lot when you only have one goal. My day really consists of doing only three types of activities.

5:12Number one, creating great content. For example, like recording this episode right now. This is an activity that's on my calendar. Reading books so that I can learn and be more valuable with my content. Researching my guests before I do an interview so that the actual interview and the episode is great. So that's one category of the three categories of things I do to achieve my one goal. The second type of activities I do is share my work. These are things like going on other podcasts, speaking on stages, going to lunches and dinners and meeting new people, posting reels on Instagram, sharing my work because there's the creating of the work.

5:50But if you don't share, no one really knows about it, whether that's online, whether that's in person on stages or at lunches or dinners or whatever it might be. The third type of activity that I do is recruiting and leading great people to help me achieve, you guessed it, my one goal. This is actually the highest leverage activity I can do. If I can do this most of my time, it's actually the best use of my time. When I add a talented person to my team, we move faster towards our goal. When I support them, when I help them grow, we grow. And you're going to see all this in my calendar, by the way.

6:24These three types of work are the only things on my calendar. Everything else gets deleted. Now, you might be saying, Omar, what about accounting? What about finance? What about all the admin work? Well, I don't want that on my plate because it doesn't really drive the goal. So I delegate that and I find people that can help me do that. That's why that third activity is so important, finding great talent. Now, when I first got started and I had no money, I couldn't delegate because I had to do it. But even so, I prioritized that one goal and that allowed me to make enough money to find people to delegate those tasks to.

7:03That was step one. Decide what's actually important and only focus on that one goal. Missed calls and slow follow-ups are silent killers for your business. And that's exactly how businesses leave money on the table without ever realizing. That's why today's episode is brought to you by Quo, spelled Q-U-O, the business communication system built so you never miss a call. With Quo, calls, texts, voicemails, transcripts, the contact details, they're all in one clear view. So your team always has the full picture and can follow up for every customer conversation, ensuring a seamless and more personalized experience.

7:41Everyone on your team sees the full thread, replies are faster, and customers actually feel like they're taken care of. And Quo works wherever you are, right from your phone or computer. Keep your existing phone number, add teammates in minutes, sync your CRM, and let the call routing handle itself as you scale. Money's on the line. Always say hello with Quo. Try Quo for free, plus get 20 % off your first six months when you go to Quo.com slash MBA. That's Quo.com slash MBA. For small business, a high-speed fiber connection is only one piece of the puzzle. You need the Total Solutions Advantage from Comcast Business.

8:21It's a first-ever combination of the largest, fastest fiber-powered network, gig speeds with equipment and security included, plus a five-year price lock. Learn more, get started for$60 a month for 12 months when you add an advanced solution to a qualifying internet package. Limited time offer restrictions apply. New customers only requires 300 Mbps internet, security edge, and additional qualifying service. One year agreement, paperless billing, and auto pay with bank account required, taxes and fees extra. Step two, everything I do in my life and in my business gets added to my calendar. Your time is the most valuable asset you have.

9:03You can make more money, but you can't make more time. So protecting it is everything. This is why I use my calendar religiously, right? I literally use Google Calendar to protect my time. Everything I want and need to do goes into the calendar. No exceptions. This is not only going to make you more productive. It's going to save your life. It's going to save your business. It's going to reduce your stress. I put everything in the calendar from podcast recording to lunch to playing basketball on Wednesday nights with my rec team, to date night with Nicole, everything. And you're going to see this for yourself.

9:38I even put, if I have to call my mother and explain to her that she doesn't need to install that app, it's just an ad in your Sudoku game, right? That goes in the calendar, because I know it's going to take me 30 minutes to an hour. But you might be thinking, Omar, what about free time? And just kicking back, sitting in the park, and just relaxing with a book. Yep, I do that, but it goes in the calendar. Listen, I see my minutes and my hours like dollars and cents. Again, it's worth more than dollars and cents, but stay with me for a moment. If I just keep spending money without any intention or plan and just give it away to anyone that walks up to me, you would say I'm crazy.

10:14You would say I'm reckless, but that's exactly what everyone's doing with their time. Someone says, hey, let's do something. And you're like, yeah, let's do it because you didn't allocate your time to anything else. Was that the best use of your time? It could have been, but you don't know because you just gave it away. You didn't preempt and put in your calendar what you actually want to do and what you want to actually get done. What's going to give you joy? What's going to give you happiness? What's going to reduce your stress? What's going to give you joy and excitement in life? Another example is your inbox.

10:46If you spend a lot of time in your inbox, this is super, super dangerous because your inbox is basically a list of other people's to-dos outsourced to you. I force myself to spend only 20 minutes on email a day. You will immediately see in your inbox what is most important if you only have 20 minutes, right? I use a tool called Whisperflow, which is a great AI app that lets you dictate any text. So it makes writing emails super fast. Or you can go completely ninja and outsource your inbox to an EA altogether. By the way, this episode is really hitting home and you are really enjoying it. You're going to really enjoy an episode that I'm working on coming up very soon called how to impress anyone as soon as you meet them.

11:28Make sure you hit subscribe so you don't miss it. I'm really excited to share with you because it's really going to allow you to understand what are the psychological elements that you need to be aware of when you meet anybody for the first time, second time, third time. In that moment, they're making decisions and you want to make sure those decisions are in your favor. All right, that was step two. Put everything in the calendar. If you don't manage your time, time will manage you. It'll boss you around. Step three, schedule something fun, something that you're looking forward to every 48 hours.

12:00This step is going to bring joy and love for life like you've never experienced before. It's so simple and yet it works so well. I learned this from a friend and fellow entrepreneur, Greg Hickman. Every 48 hours in your calendar, schedule something that you're looking forward to. Now, this could be something small. It could be something like going out for ice cream or going for a walk with a friend. And the reason why the limit is every 48 hours is because the most who'll be waiting for something that you're looking forward to is tomorrow. So for example, today's Monday, as I'm recording this Wednesday, I have a basketball game with my friends in a competitive rec league.

12:35I'm looking forward to that. It's going to be a lot of fun. 48 hours later on Friday, we're having dinner over Nicole's mom's house. She makes an incredible pasta. She's Italian. It's going to be good food. and I get to see my favorite cab, Bengalina. Again, it could be something simple or it could be something kind of special like going to the theater. But right now, I want you to do an activity with me. I want you to right now think of something you would look forward to and add it to your calendar no later than 48 hours from now. Make sure. It could be tomorrow. It could be today. It could be within 48 hours.

13:04The point here is that you want to just put it in the calendar so it actually happens and you get into the habit of doing this. The reason why I love this is because it recognizes the fact that not every day in your business, in your life is going to be exciting and fun. You're going to have to go through the grind sometimes. Some days are going to be tough. Some days are going to be stressful. I know it's tough sometimes and I go through those days still. But by having something to look forward to every 48 hours, you know that there is something that is going to come on the horizon that's a bit of a relief, that you have something that's going to give you joy very soon.

13:38And it makes getting through those tough days a little easier. So as promised, this is what a typical day looks for me. This is what today actually looks like. Okay. I woke up at 6am, slow breakfast, watch some basketball highlights on YouTube. 7am. I checked email, social media, and YouTube comments for about 20 minutes. And I replied if needed from 720 to 8am. I completed work on an upcoming episode script that I was working on. I pass it on to my team member who helps me tighten things up. So I did a bit of work for 40 minutes. Again, that work is aligned to my one goal. 8 a.m. to 9.30, I hit the gym.

14:14I walked to the gym. I worked out. I listened to an audiobook while I was in the gym. And then at 9.30 to 10.30, I went and got a haircut in the city. Okay. 10.30 to 11.30, got back home, showered, shaved, got dressed for this recording session right now. 11.30 to 12.30, I had lunch. I relaxed. I played a little poker on the PlayStation. conversation and then from 12 30 to 2 p.m i recorded two podcast episodes 2 p.m i had a team meeting with my team members 2 30 i had a founders meeting me and nicole have a founders meeting once a week on monday and that was a chance for us to make sure they're on the same page 3 p.m to 4 p.m i do like my weekly planning and thinking session is about an hour where i just plan out the whole week i make sure i know what i'm doing every day so that i can just go into execution mode for the rest of the week.

15:015 p.m. is just a free hour to read and relax in the calendar because if it doesn't get in the calendar, I'll just continue to work. Okay. 6 p.m. to 7 p.m. I have dinner, 7 to 9.30. Nicole and I usually go for a walk or watch a movie. Today, we're going to watch a movie on our list is City of God, which is on Netflix. It's a Brazilian film we're looking forward to. And 9.30, go to bed. So as you could see, yes, I'm working on my one goal, but I also have a bit of a life, right? I work on my health. I work on my fitness. I work on my relationship. I enjoy good film. You know, I have three meals.

15:37I don't rush my meals. I make sure that that is something that I enjoy. Before I go, I want to leave you with this. What I learned the hard way is that productivity is not about doing more. It's actually about doing less. It's about focusing on what's actually important and making sure that you choose the right thing that's important so that when that thing goes right, when I do things that contribute you to that goal, everything follows. Everything goes right. Everything goes my way. Everything allows me to get the things I want to get out of my efforts. By the way, you can apply this one goal strategy in all parts of your life, your relationships, your health, your wellness, whatever it might be.

16:15If this episode connected with you, I highly recommend you check out an episode that I recorded recently called How to Make Your First Million Dollars in One Year Without Getting Lucky. No matter what your circumstances are, I provide a no-fluff action plan to maximize your chances of having$1 million in your bank account by building a high profit business in one year. Check it out. If you found today's episode helpful and you want more practical business lessons to help you start, grow and scale your business, the best thing you could do is subscribe to this podcast. Hit subscribe or follow on your favorite podcast app, the one that you're using right now, whether it's Apple or Spotify or wherever you listen to podcasts.

16:55By hitting subscribe, you get our next episode automatically, and it's the best way to support the show. It's absolutely free, and it's a way for you to commit to growing your business. And now that you've subscribed, I'll check you in the next episode.

17:25a dedicated advisor. That's full service wealth management. Mix, match, and change your mind whenever you want. No matter your goals or appetite for investing, Schwab has everything you need all in one place. Learn more at schwab.com.