Why America's Family Farms Are Disappearing ft. Brian Reisinger | The 1600

13 Jul 2026 · 43 min · 19 chapters

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In short

Disappearing American family farms amid economic pressure, policy distortions, trade/tariff shocks, technology that favors scale, and the resulting mental-health crisis. The episode argues that “land-rich, cash-poor” dynamics and government programs (including farm bailouts and the Farm Bill’s SNAP cuts) disproportionately fail small farms.

Guests

Brian Reisinger, fourth-generation Wisconsin dairy farmer turned writer and rural policy columnist for the USA Today Network; author of Land Rich, Cash Poor.

Key claims

The U.S. has lost about 45,000 farms per year for a century; most remaining farms are small family operations. Technology and policy push “get big or get out.” Government assistance after market disruptions is imperfect and tends to flow to larger operators due to lobbying and administrative capacity.

Notable examples

Trump’s 2024 support among farming-dependent counties; December $12B farm bailout/bridge payments; EWG analysis that largest farms capture ~40% of bridge payments and projected ~50% of corn payments; Farmer Angel Network suicide prevention; selling the dairy herd in 2021 as a “death in the family” moment.

Written by AI. May contain mistakes. Listen to the episode to check what was said.

Chapters

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The State of American Farming

0:45 to 2:12

Discussion on the political climate's impact on farmers' support for Trump.

“and also the rising costs that have just been made even worse by this war with Iran that we are in the process of losing, it looks like.”

Introducing Brian Reisinger

2:12 to 4:10

Introduction of guest Brian Reisinger and his background in farming.

“the driver when i was working my dad and they'd say you know this farm's going under this farm sold, you know, what do you make of this?”

Growing Up on a Family Farm

4:10 to 5:49

Brian shares his experiences growing up on a family dairy farm.

“If you want to go sell it, you can make money doing that.”

The Dilemma of Land-Rich, Cash-Poor

5:49 to 7:25

Exploration of the economic challenges facing family farms despite land value.

“And the reason it isn't is because we're not very deliberate in this country about how we develop our technology, what type of technology.”

Impact of Technology on Farming

7:25 to 9:01

Discussion on how technological advancements affect small and mid-sized farms.

“farms, but the technology doesn't fit their checkbook or their needs.”

Politics and Farm Bailouts

9:01 to 11:40

Examining the government's role and recent bailouts for large agribusinesses.

“There's farmers and then there's big ag.”

Advocating for Small Farms

11:48 to 13:32

Discussion on advocacy and representation for small farms in government.

“Is there actually a constituency in Washington for small farms like yours?”

A Vision for Agricultural Policy

13:32 to 14:00

Brian outlines his vision for reforming agricultural policies if in power.

“We would have to assemble people from both sides of the aisle who are serious about ag policy.”

Examining Ineffective Agricultural Programs

14:00 to 15:00

Learn about the inadequacies of current agricultural support programs.

“Whatever they are, they've been piled up.”

Impact of Tariffs on Small Farms

15:00 to 17:04

Explore how tariffs and trade policies are affecting small farmers.

“It is the Republican Party under Donald Trump that has done two major pieces of policy that have hurt small farms, one being tariffs, right?”
Show all 19 chapters

Balancing Trade: Challenges for Farmers

17:04 to 19:42

Understand the complexities farmers face regarding trade agreements.

“markets to become more fair and that's an argument for getting tougher and some tariffs and we need those markets to not completely shut down because the trade dispute goes so far out of control.”

The Connection Between Food Policy and Foreign Policy

19:42 to 22:27

Discover how food assistance and farm policies are intertwined.

“So just like you diversify your investment portfolio or what have you, so much of our trade is tied up with China, which is our biggest buyer of ag products and our biggest adversary.”

Addressing Mental Health in Farming Communities

22:33 to 24:29

Learn about the unique mental health challenges faced by farmers.

“Like, hey, we got to get a negotiation done this year.”

Generational Pressures on Family Farms

24:29 to 28:00

Explore the pressures and challenges faced by successive generations of farmers.

“I think so many people just don't really like food, you know, in the modern day, at least for somebody like me, who's like sort of like an urbanite, it just it just materializes.”

The Silent Crisis: Mental Health in Rural Farming

28:00 to 31:10

Explore the mental health challenges faced by farmers due to isolation and economic pressures.

“to face bigger and bigger challenges every single year.”

Political Dynamics in Rural America

31:10 to 35:30

Discuss the complex relationship between rural farmers and political parties, particularly Democrats and Republicans.

“It's like, well, the farms had to get bigger, and they're just going to have to keep on getting bigger.”

Labor Challenges: Immigration and Farming

36:37 to 42:02

Delve into how immigration policies affect labor availability for farmers and the complexities involved.

“Do you find in your sort of talks with other small farmers that they are concerned about the ICE crackdowns, harming their ability to find cheap labor?”

Supporting Local Dairy Farms

42:02 to 43:38

Learn how buying local dairy products can help sustain family farms.

“One of the biggest things that people can do is buy dairy products in particular that come from small local cheese factories and local processors.”

Brian Reisinger's Work and Insights

43:38 to 44:11

Discover where to find Brian Reisinger's work and his perspective on rural issues.

“Brian, tell people where they can find your work.”
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Transcript

Automatic transcript. May contain errors.

0:00Hello, hello from Newsweek headquarters at the top of the World Trade Center in New York City. This is the 1600, and I, of course, with Carlo Fursana.

0:08Brian Reisinger:This country was stone cold dead. So if the midterms that are coming up go as badly for President Trump and the Republicans as at least some polls are suggesting and have been suggesting, and the GOP is certainly fearing, part of the reason could very well come down to a voting bloc that overwhelmingly went for Trump back in 2024. I'm talking, of course, about farmers, the American farming industry. Trump won all but 11 of 444 farming-dependent countries—counties, excuse me. That's defined by the Department of Agriculture. But he's seen that support deteriorate and some instances actually collapse due to, at first, his tariff policy and also the rising costs that have just been made even worse by this war with Iran that we are in the process of losing, it looks like.

0:53So my guest today is a man named Brian Reisinger. Brian is a fourth-generation Wisconsin dairy farmer turned writer. He's author of the great book Land Rich, Cash Poor, and he's a rural policy columnist for the USA Today Network. Brian's coming to us from Sacramento, California. Brian, good to see you, man. Hey, good to be with you, Carlo. Thanks for having me. I'm excited to talk to you. We were just talking off air. Farming is not my area of expertise. I am a city boy through and through, so I'm excited to talk to a real farmer in the flesh. But before we get into the politics of farming right now, tell me a little bit just about your family farm.

1:32You've lived off the land your whole life, is my understanding. What was that like growing up? And what's it like now? Yeah, absolutely. It was a beautiful place to grow up. I love my roots. And the beauty and the hardship go hand in hand for American farmers, and I grew up with that. I was working with my dad from time I could walk. And I always say, how old do you have to be to get your dad a wrench? That's about the age I would work on. I'm probably about four years old. and we'd get up in the morning you see the sunrise uh after the work had already started i'd see my dad whistle to send the cow dog out to the pasture to bring the cows in with just a whistle you know we'd help birth calves all these things that you learn on a farm and it was a beautiful way of life it was also a way of life that even as a kid i knew was slipping away you know guys were driving the driver when i was working my dad and they'd say you know this farm's going under this farm sold, you know, what do you make of this?

2:22What do you make of that? So I always knew that what my dad did was special and it was, it was slipping away. So for me, the story is of pursuing a writing career after growing up on the farm, worked with my dad for most of my life as a kid and pursued a writing craft, farming journals, and then public policy. Then came back around and I help on the business side of our farm and they throw me in a tractor and in the farmyard, I help out when I'm, uh, when I'm not on the road, but really it's my sister working, take over the farm for my dad these days. And in addition to trying to help them, I have my writing work and consulting work and work to tell our story.

2:53And what I found as I was working on the book and working to tell our story is that we're not unique. We have stories of economic upheaval. We have stories of tragic farmland accidents. We have stories of all, you know, weather that blesses and threatens across the spectrum. And as I've gone around the country talking with farm families, I realized what's maybe unique about us that we got the chance to pick up our head and tell the story. But there are farm families everywhere, generation for generation, living through the kind of economic hardship we're seeing today and that we've seen for decades.

3:24It's all added up to the loss of 45 ,000 farms a year for the past century. Right. That's, I mean, that's an incredible statistic. I mean, I just, I certainly didn't know that. And it sort of gets me to my next question. So the book, as I said, it's titled Land Rich, Cash Poor. I want to ask you about that concept and also the concept as sort of like this paradox that faces so many of these small family farms. How can you sit on millions of dollars of valuable land and still go broke month to month? Are the economics of farming that bad, and have they always been that bad? It's always been a dilemma.

4:00There's always been a push-pull. So the concept for people don't know, although I think it makes sense on a gut level to people in the same way it grabbed you. To be land-rich, cash-poor means exactly what you said. It means you have this land that is worth so much. It's an incredible investment. It's incredible to be able to have it. If you want to go sell it, you can make money doing that. If you want to hold onto it and make a living farming on it, it is getting harder and harder to do that every year. It's been getting harder and harder for decades. The real reason for that is that there are three big categories of issues that have hit our farmers that we haven't really reckoned with in this country.

4:29One is the way that economic crises uniquely hit our farmers, whether it's the depression, the farm crisis, the 80s, COVID, today's economic hot button issues. They always hit farmers in a unique way we tend to miss in this country. The second is governmental policy on both sides of the aisle over the decades that have made it worse. And then the third is technology. We have American innovation moving farms forward, but so much of it is geared around technology that forces farms to get bigger and bigger. It's leaving behind our midsize of small farms. So for all these reasons, we're making it harder and harder for farmers to make a living each year.

4:59Now they could turn around and sell it, but if you sell it, you're losing not only your mom and dad's job, you're losing your home, your community, your heritage, everything. So most farm families want to hold onto it. And that means grinding out a living that gets harder and harder every year and has been doing that for the better part of a century. I'm glad you mentioned technology because this was one of the, I struggled when I was prepping for this, but actually asking because it feels like it's kind of a dumb question, but I'll ask it anyway, since you sort of teed me up. So every once in a while, I'll see like videos on social media or TikTok or whatever, and it'll be a video of some sort of robotic tractor, essentially, that's like picking strawberries or carrots or whatever.

5:36And it's doing it incredibly, I don't know if I'd say better, but it's certainly doing it more efficient and faster than a human could do. Shouldn't that sort of technological progress be a boon for small farms or why isn't it always? It's such a good question. It should be. And the reason it isn't is because we're not very deliberate in this country about how we develop our technology, what type of technology. What I mean by that is you're right that there are actually a lot of AI high-fueled vehicles, small modular vehicles, where if you have a small or mid-sized farm, you could have one or two of them.

6:12If you have a large farm, you could have many of them. There are certain types of technology that's called scalable, where if you have a lot of something or a large version of it, or a smaller number of something, or a smaller version of something on a smaller farm, makes it affordable for the small mid-sized farmers, as well as large farm, makes it practical for their farm. The reality is that most of our technology that we've developed for the past really half of a century has not done that. It's been all about how do you add more and more field rows to your equipment and you're going out in the field with the tractor and you're pulling an implement, or how do you add more and more animals within a facility if it's a big milking parlor or what have you.

6:49And so most of our technology has been about, hey, how do we get those farmers to achieve scale? How do we get those farmers to get bigger? So that's one part of the broader get big or get out forces that we've had in this country for a very long time. If we gear more of our technology toward doing what we're talking about here, where it can be a large or small version of it, and it's affordable and it's practical for a small or mid-sized farm as well as a large farm, that's the key to making sure that innovation reaches farms of all kinds in the same way. Farms need to be competitive. They need to be resourceful.

7:23They need to be efficient. There's just all kinds of small farms that are just as many of those things as larger farms, but the technology doesn't fit their checkbook or their needs. Interesting. OK, so that that's a perfect segue into what I wanted to pivot to, which is politics. I mean, this is a political show and farmers are obviously, you know, whether they want to or not, are often in the middle of our national political saga for better or worse. So back in December, President Trump signed the most recent farm bailout, right? So$12 billion package for American agricultural producers facing financial losses.

7:57Almost or at least up to$11 billion of that, my understanding here, is directed towards row crop growers through the Farmer Bridge Assistance Program in order to offset impacts from the trade disruptions from President Trump's trade war, the tariffs, right? This is before Iran. This is before we went to war with Iran, before the Strait of Hormuz closed. That's a whole other issue I want to ask you about. So an environmental working group analysis found that the largest farms, which they define as over 1 ,000 acres, which presumably are much larger than the farm that you grew up on, these are ones that are capturing hugely disproportionate share of federal bailout money.

8:34So roughly 40 percent of those December bridge payments went to the biggest farms in the country. Last year, 15 ,000 farms went out of business, most of them small to the point you just made. Corn is one example here. Farms growing more than 1 ,000 acres of corn make up just 6 percent of farms growing corn. But according to that EWG projection, they will collect 50 percent of all corn payments. So this is a long way of asking you. I feel like a lot of people don't really understand this, right? There's farmers and then there's big ag. There's big agriculture, big food. Trump's bailing out Big Ag and he's sort of leaving the family farms twisting in the wind.

9:12Is that a fair assessment? You know, the way I would put it is that government programs are always imperfect at filling the hole that is left in a market. And farms of all sizes, small, medium and large, have been experiencing this for decades. And it is true whether it is because of a change in the market that just means farmers are making less, that for whatever reason, someone decided a government program should help address that. Or it is true when you have a package that is supposed to provide assistance in the wake of a specific disruption. Most farmers I know just want to be able to make money growing something that they can sell out there in the market.

9:50And they're not looking for a handout. But the reality is that when there are things like a trade disruption and the federal government says, hey, and whether anyone, this isn't meant as a partisan thing, whether people agree or disagree with the strategy, basically the stated strategy was, hey, we're going to use tariffs and tougher negotiations to make for tougher trade deals. A lot of farmers applaud that because they say that they've been getting ripped off. And there's evidence for that going back to the nineties that Republicans and Democrats have talked about. So if the government says, we're going to make a disruption here in the market, and we know that we want to get tougher, but that also means that we could have a trade dispute that means some disruptions make sense.

10:24And a lot of farmers will say, sure, if you're going to do something to impact my trade income, it makes sense for the government to do something to come back and try to make farmers whole. The problem is, whether it is Democrats, Republicans, anybody, a government program trying to make whole a farmer that was disrupted by something in the market is always going to be imperfect. Now, then you get into what happens with government programs of all kinds, which is that the folks who have not only the lobbyists to shape policy, but who also have the army of accountants and lawyers it takes to really utilize programs to their fullest extent are generally the largest operators in any industry.

11:02And so you'll naturally see these subsidies end up going toward the biggest operators, whether it's farming or any other industry, and small business struggles to be able to get the assistance that, you know, you could argue they ought to have received if there was a disruption the government deliberately caused because of another goal. Insurance isn't one size fits all. That's why customers have enjoyed Progressive's Name Your Price tool for years now. With the Name Your Price tool, you tell them what you want to pay, and they'll show you options that fit your budget. So whether you're picking out your first policy or just looking for something that works better for you and your family, they make it easy to see your options.

11:40Visit Progressive.com. Find a rate that works for you with the Name Your Price tool. Progressive Casualty Insurance Company and Affiliates. Price and coverage match limited by state law. Is there actually a constituency in Washington for small farms like yours? Does it feel like there is? It's a good question. You know, the Farm Bureau represents farms of all sizes. There was the National Farmers Union represents farms that tend a little bit smaller or might have more liberal persuasion. There's all kinds of different farm groups. Here's what I think. I think they all work hard at their respective areas to try to represent their membership.

12:17The thing that I think is a lot of agricultural groups, not just those, there's all kinds of them. Sometimes there's egg groups for one specific crop. I mean, there are hundreds of egg groups out there, but it's very splintered and it's hard to get all the egg groups, whether it's individual crops or whether it's some of the broader ones, it's harder to get all those egg groups speaking with one voice in a direction. I think we're in a place in this country where we need to put family farms first and we need a bipartisan family farm moonshot to correct the way our government programs work. I think we're in a place where maybe we could get all these groups to start speaking with one voice.

12:50If we could do that, I think more farmers would be represented. But it's such a splintered situation and the influence game in Washington is such a challenging set of waters to swim in that I think a lot of farm voices get drowned out. Absolutely. I mean, how could you, you know, even if it's a collection of small farms, right, you're going up against lobbyists from, you know, Cargill or some of these, you know, Monsanto or some of these just massive agriculture producers that are obviously going to have the, you know, the ears of the government regardless of which party is in power. But back to your point about the moonshot, let's dig into that a little bit.

13:26If you were president, President Bryan, what would that moonshot look like? Yeah, here's what it would look like. We would have to assemble people from both sides of the aisle who are serious about ag policy. There are a couple of them in Congress. There aren't a lot of them. We'd have to assemble those people. And we need to go through every program that's been created since the Great Depression onward. this is why this doesn't happen. Generally, what we've done in the last several decades is we've piled one government program on top of another. And there are programs that have worthy goals and a good way to reach them.

13:59There are programs that were maybe ill-conceived. Whatever they are, they've been piled up. So we don't know for years, decades now, more than a hundred years in some cases, whether the programs are still working. We don't know which ones are contradictory, of which there are many of them that are. We don't know which ones have become the most prone to favoritism and abuse, the kind of favoritism and abuse that we talked about here. And so we have all these programs and it is fair for the American taxpayer to say, hey, where the hell is my tax money going? And for the American farmer to say, hey, where in the hell is that support that was supposed to be coming?

14:30Both those things are true at once because of this kind of monstrosity that we have that needs to be examined, honestly, program by program. And that would be my step on day one. If there was a president, Brian, I guess that would be a step one, day one thing. It certainly sounds fair to me. So just back to the tariffs. I appreciate, Brian, that you're not a partisan guy. I'm actually not either, believe it or not. Although the fact of the matter is it is the Republican Party who currently controls all levers of government in this country. It is the Republican Party under Donald Trump that has done two major pieces of policy that have hurt small farms, one being tariffs, right?

15:09His tariffs drove China away as the top soybean buyer. Farmers are describing this year as the makings of the next farm crisis when the next planting season starts. Corn, cotton, sorghum revenue projected well below production costs even with that federal aid we talked about. And that's not even, again, getting into the war. The Farm Bill passed the House in April with the most Republican support in Farm Bill history, but it doesn't address the underlying cost pressures, which are coming from things like tariffs, also immigration policy, and the issues of the trade-of-war moves being closed, which carries, I think, what, a quarter of the world's fertilizer, which is obviously a very important input cost.

15:49Do you blame the tariffs or are you sympathetic to the trade war logic, even if it hurts farms like yours personally? It's a really good question, and I'll answer it from the farm perspective, but I want to address the political part of it. Please. Farmers live, farmers like my dad, my sister, and families like ours live in a reality that has been spoken to at different times by different parts of both parties. The reality is that since the 90s, when free trade opened up, free trade opens up new markets, and that's good, and many farmers want that. But a lot of those markets were negotiated with countries that ended up not abiding by those trade deals or there was a lack of fairness.

16:28Right. So, you know, working class blue collar Democrats were talking about that early on. Labor Democrats, some working class populist type Republicans were talking about more recently. Different parts of both parties have recognized the problem for a long time. and that so there's a lot of support in farm country to get tough and say hey let's hold china's feet to the file let's get tough and sometimes they understand that means tariffs but at the same time if those trade disputes spin out of control and cause problems in terms of shutting down the markets like you're trying to get china to be tougher and they're getting they're getting they're getting there and then they turn away and they snub american farmers which they did last fall suddenly those markets close off so we need those wide open unfair markets to become more fair and that's an argument for getting tougher and some tariffs and we need those markets to not completely shut down because the trade dispute goes so far out of control.

17:15So the reality is that farmers don't live in an either-or world. They live in a world where we need open trade with other countries and we need that trade to be tough and fair. And so that's the world that the farmers live in. Now, for me, at a point in my career, this is many years in the past at this point, but I worked in government for a few years and I worked in Republican politics for a few years. I got fed up with partisan politics, left, began working on my writing, consulting on issues and kind of got back into my farm roots. I'll just say this about the Republican Party. The Republican Party for a very long time believed in free trade wide open, and that was good for opening markets, but it went too far.

17:49And one of the things that President Trump did is recognize something that labor Democrats have been saying for a while, which is we need to have this trade situation be fair so that people aren't getting ripped off. A deal is no good if you're getting ripped off. Now, it can go too far. So farmers are on this pendulum that's swinging too far toward free trade that's wide open, swinging too far toward protectionism. Farmers need open, fair markets. So we need a policy that can navigate that strategy. And so when I hear the Republicans and Democrats battling over whose fault is it, both parties have failed to recognize the balance that farmers need for a very long time.

18:24And then when we do strike trade deals, to your point earlier, the family farm is so often forgotten in those trade deals. I had a farmer that I was talking with for a piece I was writing tell me, you know, the farmer's always a throwaway. In any negotiation, you've got like five things you care about and you got one thing you're willing to throw out so you can give something to the other side. The family farmer is so often the throwaway for decades, whichever party is negotiating these trade deals. They say, well, we're going to negotiate around rare minerals or manufacturing and farming in general.

18:52And by the time you get down to one of those economic sectors and the many things within that economic sector, boy, that mid or small sized family farmers pretty hard to keep at the table. Unless it's campaign season, right? In which both parties absolutely love to use farmers as, you know, stand-ins on stage. They like to put on their Carhartt boots and pretend like they're, you know, plowing the fields themselves. And then they get into the office and it's like, you know, go screw yourself. But one thing, one thing else that presumably farmers need, and you tell me, I don't know anything, but they need predictability, And they need stability because if you're planting soybeans now for harvest whenever in the spring, you need to know that you have a buyer of those soybeans, right?

19:38Yep, absolutely. And we need that certainty. And one of the ways to create it I'm always talking about is diversify our trade partners. So just like you diversify your investment portfolio or what have you, so much of our trade is tied up with China, which is our biggest buyer of ag products and our biggest adversary. There are other countries we deal with, but the reality is that China is the biggest one by far. And at any given time, America has about 20 trade deals, right? There are hundreds of countries. So last year, farmers saw a wide mix of things that were helpful and unhelpful. There were new trade agreements being struck with the UK, Japan, Malaysia, more of these deals with mid-sized countries that if we get enough of those, we can start to diversify and not be held hostage by China quite so much.

20:21And then with China, there was an effort to make things get tougher. and farmers were saying, I don't speak for all farmers. I'm just saying many farmers are saying, hey, this is good. Let's get tougher. There might be some short-term pain for a long-term gain here, but then China walked from the table and snubbed, for example, US soybean farmers who saw their prices plummet around the time that they were needing to sell their soybeans. So there is a big mix. We saw more countries coming on board. We saw tougher negotiations with China, and then we saw China walk away. So farmers are sitting here seeing all kinds of ups and downs.

20:49What we need is more of that diversification of who we're trading with so that no one country can take our trade situation and plunge it into the basement. Right. I mean, I think that you make a point that a lot of people, even people like me on the center, center left, understand, which is a classic thing that Trump does, right? Which is he precisely diagnoses a real problem, such as trade imbalances and us getting ripped off by China. But then the actual policy is implemented in a way that makes like no sense. And often, you know, in often situations, it just makes things worse. I would argue that, you know, the Liberation Day tariffs, where just we just threw these sort of like universal, randomized tariffs on every country, and then we negotiated from there was a bad way of doing that.

21:31But I want to ask you something else about sort of on the same topic. So the same bill that we were just talking about, which boosted commodity subsidies also came bundled with the largest snap cut in history. So as snap being food stamps, right? As somebody who both grows food and presumably knows people who rely on food assistance, does that seem fair to you? Or let me put it another way. Do you see foreign policy and hunger policy, social welfare policy as connected or are these sort of like two separate fights that kind of get cynically traded against each other in Congress? Every day as a small business owner feels like solving a puzzle.

22:10One moment you're cruising along and the next there's a shipping snag that has you scrambling. But here's a surprise you will like. With Progressive, small business owners save 13 % on their commercial auto insurance when they pay in full. So go ahead, surprise yourself. Get a quote in as little as eight minutes at ProgressiveCommercial.com. Progressive Casualty Insurance Company and Affiliates. Discounts not available in all states or situations. it's such a good way for you to ask that they are legitimately connected and that connection is exploited by the folks in congress so i don't want to sound like a dodge i think it's kind of both there's no no i think that's right but i think that congress exploits it the original reason that farm legislation and food legislation the farm bill stuff that crop subsidies and everything and then snap on if it's such were put together was to get the two parties at the table and i I could see that being in a temporary sense, right?

23:05Like, hey, we got to get a negotiation done this year. Let's bring something to both sides of the aisle care about and work on it together. That makes sense, right? Sure. The problem is that this has become this massive, staggering zombie situation where this is a huge piece of legislation where everybody has a whole bunch of stuff they love and a whole bunch of stuff that they hate. And sometimes it's better to tank the deal than it is to take it. And it's become a political football. In other words, the situation has sort of been decayed by the congressional grid. Like, I think we're actually a place where we need to break these things apart and we need to actually have a more honest discussion, which is to say, hey, Republicans who represent and care about or say they care about rural areas and Democrats who represent and care about or say they care about urban areas.

23:46Guess what? If you don't have the other, you don't have, you know, one. Like, we don't have to link them together in the same bill to make the argument to say, hey, folks in urban areas who are concerned about food access issues, we can't keep wiping out our farms at the rate of 45 ,000 a year for the past century if we want to be able to have farms to grow your food. Hey, rural areas who care about what's going on with our farms, we need to have a way for those farms to be able to grow the food that people need in urban areas. And we also need to be able to have assistance programs that for those people who can't buy food, they are able to get nourishment and there can be ways for that food to be purchased from you.

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24:27These things are intrinsically linked. And rather than having this thing be this big, massive political zombie, let's break these things up and take them bite by bite and have honest debates about the way that where our food is grown and where our food is consumed is inextricably linked. I think so many people just don't really like food, you know, in the modern day, at least for somebody like me, who's like sort of like an urbanite, it just it just materializes. Right. Like you don't really think about where it where it comes from. I mean, obviously, there's been, you know, a good movement lately of, you know, in the modern era of sort of like farm to table and these restaurants that are, you know, in places like New York that are very specific about where the food comes from, how it's grown.

25:06The problem is it's, you know, it's almost like a niche, like you have to have money to be thinking in these terms, right? If you don't have money, you can't worry about where the food comes from. You just need the food, if that makes sense, right? Yeah, the other joke is that food comes from a store, you know. And we can let people see the link between the food that people need and the prices they're paying and the hardworking families like where I grew up who are working through farmland accidents and weather and all these issues to get that food off the farm gate to the dinner table. If we can help people see that link, we can actually begin to fix these things.

25:44Rural and urban politicians can say, hey, we need to address these issues and actually fix them. Right. I was just thinking I was in the grocery store with my daughter recently. We go food shopping on Sundays together and she was asking me about the meat in the butcher's aisle, butcher's counter. She was like, where does that meat come from? Are the cows behind the store? I was like, well, I know they're not behind the store, but honestly, I couldn't really tell you much more than that, which just speaks to my own ignorance on this, right? I want to shift to sort of something a little bit heavier that's in your book, which is the issue of mental health, farmer mental health and suicide.

26:23What have you seen in your own community and what specifically about farm economics and farm labor makes this a thing that's sort of different from stresses in other small businesses? I mean the issue of mental health and suicide is something that is sort of universal when you talk to people who own and run small family businesses. What is it specifically about farming? Is it the isolation? Is it the debt structure? Is it the sort of like land as an identity thing? Yeah, it's all of those things and more. So what it comes down to is this. When you have a family farm that's been passed through the generations, every generation, it's getting harder and harder.

27:00That land rich cash flow dynamic that makes it harder to make a living on that land gets tougher each year. And that's happening. You have families who are saying, can we hold on or we're going to face a day where we have to tell our kids we can't make it? anymore? Or are we going to turn around and sell something that is our home, our community, our heritage, everything, right? So that's the dynamic that farm families are dealing with day to day. But that is compounded by each generation. You know, you look back and we tell these stories in the book, you look back, you say, boy, you know, great grandpa escaped pre-World War in Europe to do good living out of the dirt.

27:30Grandma and grandpa survived two decades of poverty, climbed out of the Great Depression into the middle class. Mom and dad survived the farm crisis and a drought. why can't I make it? That's the kind of questions that each generation is asking themselves. Like, are we going to make it? And if they're worried they can't, which they often are, it's like, well, why can't I? Look at what they did before me. Why am I failing? So it's that sense of failure. Now it is not that generation's failure. It's not this generation's failure. It is that our country is making it harder and harder for farmers to make it every single year.

27:58And no matter how hard you work and how agile and resourceful and effective you are, you're going to face bigger and bigger challenges every single year. But that compounds. And then you add to it the things you were talking about, the physical hardship, the isolation, even though people who live on farms and in rural areas love that way of life and love the beauty of the land that they're surrounded by, isolation is an element of it. So you get that compounding generational pressure, that growing economic pain, and that sense that you're out there on your own. And it leads to is really a central, silent mental health crisis.

28:31I say that every, as you said, every person, every walk in this country, we have a mental health crisis across the country for all kinds of people. But in rural areas, it's really a silent crisis. And we experienced that in some very specific and personal ways in my family and in our community. What struck me is just you talking about, which seems so obvious when you think about it, but the idea that, right, you're working in a place where you also live, like there's something, it's like if I, you know, selling shoes or whatever. It's almost like I can, that's a separate part of my identity, right?

29:01The shoe salesman than it is for me as the father or husband or provider. And as hard as that would be, if that, if my shoe store went out of business, it's still, it's, it's just a little bit, it's different. You know what I mean? Totally. You hit it exactly right. My dad and I dealt with this very directly in the book, we tell the story of me and him standing on the cabin porch with the sun coming down. And it was the day after we'd sold our dairy herd. As I said, they're still farming. We're raising dairy cows for other farms. We're raising beef for consumers who are cash cropping. But for 100 years, we milked cows.

29:34And my dad sold those in the spring of 2021. It's the closest thing to a death in the family to sell a herd that you grew up with like that. And my dad, I didn't know this until I was talking to him for the book, but we were standing on the cabin porch. And I was wondering, I wonder if he's thinking about herding himself. Because we had farmers growing up who just down the road who died. There was actually a group called the Farmer Angel Network that was started in our home county to help farmers work with mental health issues because of a man who'd tragically taken his life. So I remember thinking, I wonder if my dad's thinking that.

30:06As I interviewed him for the book, I learned that he had been. Here we were standing next to each other on the porch, and we were worlds apart, and we didn't feel we could talk about it. I'm grateful to say my dad's healthy today. He got through it by thinking about his grandchildren and talking with people at the Farmer Angel Network and people in our family. Thank God he had that support system, right? We're so grateful for it. And we decided to tell that story. My dad decided he wanted me to be honest about it because we want farmers and anybody struggling to know they're not alone. There's all kinds of hard work and people out there who think they can't do this and they can.

30:36There's strength in speaking up, not shame. Yeah. So you've positioned yourself as sort of like translating between your writing work and your consulting work. It's sort of like the translator of rural reality to an urban national audience, people like me. What do city boys like myself get wrong about your profession? I appreciate that. We love our country boys and our city boys, and we got to all be caught. Just know that that's the spirit of this. I'm with you there. I think the biggest thing that I would say is that people think this problem is just kind of foregone. It's like, well, the farms had to get bigger, and they're just going to have to keep on getting bigger.

31:21And now we've got, you know, factory farms and let's throw rocks at them. And, um, and that's, you know, you can have discussion and debate over what size of farms you need to have. But what I always want people to know is despite all this hardship we're talking about, there are nearly 2 million farms left in this country. We've lost 70 % of them. There's 2 million left. 96 % of them are family operations. 88 % of them were small family operations. So when we assume that agriculture is too far gone, uh, we're not correct. When we attack one part of agriculture and that obscures the discussion on what we need to do to help the rest of agriculture, we do them harm.

31:57So you got nearly 2 million farm families working to hold on despite the ways we've made the economics not work in this country from both parties for decades. Imagine what they could accomplish if we made the economics work again. uh uh i guess a somewhat related follow-up that i just sort of thought of uh when you were talking about that is i mean so farmers code as sort of like conservative or republicans i guess in the in the national consciousness right um what would democrats because there's a lot of you know our audience is probably i would say leans democrat uh what would democrats have to do to make inroads with small farmers, right?

32:38I mean, rural America tends to be loyal to the GOP, I would argue to a fault, because I don't see them getting much from the Republican Party of today. But what Democrats obviously have, don't appear, at least, to have any sort of like real, you know, avant-garde farm policy, at least they certainly don't talk about it. What would they need to do to get some of these farmers into their column? I'm really glad that you're asking of this because you're putting your finger on a really important element here, which is that farms and rural communities have trended conservative and Republican. They have a massive independent streak, massive independent streak.

33:14I think it's something anybody who wants to win an election needs to understand. And from my standpoint, whatever party is winning in whatever part of the country, we need both parties engaged in rural areas to solve the issues of our farms and therefore the issues of our food. So I think it's in our interest for both parties to be competing for these voters, whichever party you want to win, if you have a personal preference. I think it's important that we have both parties actually engaged in this. What Democrats need to do is lead first, second, third, fourth, fifth, and last with the economic frustrations that people are facing in these areas.

33:45And the reason I say that is not just because of what you hear about, you know, we've got to talk about kitchen table issues and that sort of stuff. The reason is because rural areas have been facing economic decline for a century. So we think about, we measure the economy in terms of the unemployment rate and the stock market and different things and there's different things the right and left both speak to and ways at getting at this but in rural areas when you've been losing farms at the rate of 45 ,000 a year for the past century 45 ,000 a year for a century that means decades of economic decline because those farms were the economic core of small towns and rural communities in rural areas so when you lose that core what happens is you're losing your economic activity that happens at the same time that our economy has been moving from rural to urban so we've been losing people the home county that i'm from Sauk County, lost its people age 20 to 25, had a net loss in that category for seven decades in a row.

34:37That's all your young people who are going to start your new businesses, start your families, volunteer at your local - Brain drain, yeah. Brain drain and a drain of so much, right? And then you also have the loss of manufacturing jobs and the whole Rust Belt discussion that we have around way small towns and mid-sized cities and rural areas have been decimated by losing our manufacturing jobs. So when you talk about rural areas, they're not just ticked off right now and just voting Republican and angry for the moment. They have been facing decades of economic decline, and that decline continues whether the unemployment rate or the stock market goes up or down.

35:09So this is why, whether it is Republicans who have the connection with rural areas and need to have a real economic agenda, or whether it's Democrats who've lost that connection and need to reconnect it, speaking to that economic frustration and focusing on that first and really only, particularly in this election cycle, is the way back in. And is there a way back in? Yeah. I mean, look, I don't think these rural areas are going to flip from Republican to Democrat like this. But I do think the Republicans have a challenge this fall to make sure that enough of their voters turn out and that some of those voters at the margins don't vote for a blue collar Democrat.

35:44And the Democrats have a challenge of reestablishing that connection. We have to remember that it wasn't that long ago that Barack Obama was winning some of these rural areas or at least keeping them competitive. So I think rural America will continue to be. When Iowa. Yeah, that's right. That's right. And so rural areas will continue to be mainly Republican. But whether the Republicans get the turnout they need and whether Democrats start to peel off some of those voters at the margins who are willing to vote for a Democrat they think is fighting for them, that's all up for grabs right now. Ever wonder who's out there making the world go round?

36:13It's truckers. Who unites baristas with coffee beans? Truckers. Who unites dogs with their favorite chew toy? Truckers. That's why Progressive offers truckers even more protection with Cargo Plus coverage to keep truckers moving right along. Quote truck insurance today in as little as eight minutes at ProgressiveCommercial.com. Progressive Casualty Insurance Company and affiliates. Coverage subject to policy terms, limits, and conditions. Not yet available in California, New York, and Virginia. Another thing, this just kind of popped into my head because we keep hearing, I just wanted to put it to you since you know these farmers better than most of the sort of pundit class does, But we keep hearing that farms are also under all of this pressure from the immigration policy, from the ICE raids.

36:57Is that true? Do you find in your sort of talks with other small farmers that they are concerned about the ICE crackdowns, harming their ability to find cheap labor? Yeah, this is another one of those issues where I think farmers live with a double-edged sword. And I like to be honest with people about it. I do think there are farmers who are out there who are worried about not being able to have the labor they need. and people will say well how does that happen in a rural community where people support trump so much here's the reality there are a lot of farmers and folks in rural communities who either support are okay with the idea of want to make sure that we secure the border and then they also look and they say i've got families that i work with here that are important to our like our ability to operate our farm we don't have immigrant labor on the farm i grew up on but many farms not much bigger than us do and it is crucial about half of agricultural labor comes from immigration in this country.

37:50The only reason that this is a dilemma, that it feels like you can't secure the border on the one hand and have the workforce on the other is because Congress hasn't rolled up its sleeves and actually worked on a bipartisan basis to solve it. We could have a more robust farm visa program that can allow people who are here legally or find a way to become part of the program to be part of a legal workforce and secure the border by cracking down on the cartels and other things that everyone could agree on. We could do those things, but we really don't. And we end up in this Washington-fueled debate where it's like you feel like you got to pick between your workforce or a secure border.

38:22So people wonder kind of how can farmers support Trump when they have the immigration thing? It's kind of the other way around. How can our government leave us in this dilemma where farmers who might support an agenda around immigration can't also say, yeah, but I also think we should have people who can have the opportunity to come to this country and work and help our farms operate. They're living in a real world that is a legitimate double-edged sword. Yeah. Well, it's complicated like everything, right? Yeah. You have kids, yeah? Yeah, I have a little girl, two years old. Oh, I didn't realize.

38:55Congratulations. As a father of another young daughter, it's amazing. Girl dad's got to stick together. Yes, girl dad to girl dad. Would you want your daughter farming your land in 20, 30 years? Oh, man. if she wanted to do it i i would cheer her on as loudly as could be and i would also feel for and fear for because of how much harder the way a life is getting my dad wrestled with this all of his life he wanted his kids to be able to farm and have a farm that was good in good shape to from the farm he handed you know he brought a farm forward that was debt-free that is there and he's grateful my sister's working with him and he's grateful that i've found my own ways to be involved.

39:37And at the same time, he would always say to me, I don't know, maybe there's a better opportunity for you to go and do something else. He was always conflicted about it. And so if she wanted to farm, I would have, I would love nothing more for her to do that. And I would be fearful of what kind of economic opportunity would there be? Are there enough of the ideas that I'm talking about that we've put in place to be able to make it possible, you know? Um, but, uh, but I'd love her to be able to do whatever she wants to do too, you know? Well, we're different in that regard. Because if my daughter wanted to be a journalist, I would say absolutely not.

40:06Heather, you do literally anything else. But no, in all seriousness, I almost get like a little bit emotional because to me, to me, there is no better life than working with your dad. Like I wish that I was able to do more of that growing up. I mean, my dad was a lawyer and I had no interest in the law. So that was part of a problem there. But in retrospect, like being able to wake up every morning and like, just be with your old man. Like, I can't imagine a better life than that. I feel that way too. And I learned, you learn so much also on a farm, you know, the, the circle of life, the value of hard work, determination, patience, all these things.

40:45And so, you know, with me splitting my time between Sacramento, California, the farm before capital, the world and the home farm in Wisconsin, I try to expose her to as much as we can. And when I'm back in Wisconsin, she's often with me. And so she spends time riding tractor and she got out in the morning. Me and my dad were doing chores. I was helping him out. She joined me in the skid steer as we were feeding the cows. And it is so precious to me the time that she gets there. The thing that I'm afraid of is if we keep losing farms going forward at the same rate we did the past century, 45 ,000 a year, we'll lose the rest of our family farms statistically within the next generation.

41:19I'm 42. By the time my two-year-old is my age, we'll have lost the rest of our family farms in this country if we don't change direction. And that's what makes me so fearful for her or anybody who wants to farm. And I hope anybody who wants to does it and that we can find a way to change these things. From your lips, brother. OK, Brian, before before I let you go, I have one question. I jot it down since I'm talking to a dairy farmer. And this is just a personal question of mine. Should you buy organic milk? Because it costs like fourteen dollars now. Milk feels like one of those things that you really should spring for the hormone-free?

41:53But tell me, what am I thinking? Yeah, I've got an answer for you that gets at the heart of it more. One of the biggest things that people can do is buy dairy products in particular that come from small local cheese factories and local processors. So look, whether you buy regular milk or whether you buy organic milk because that's what you believe in. Most of that milk that comes on the shelf is sold as what's known as a commodity. It's the big national supply chain. There's organic and non-organic farms producing both. They're all family farms. I'm not saying it doesn't matter at all. It's more about your values in that case because most of the milk on the shelf comes from somewhere far away made by good hardworking farmers who are just subject to that national supply chain.

42:38So I would say kind of buy whatever milk fits your values, but try to pair it with buying cheese and other dairy products that you know come from local farms and local cheese factories. In Wisconsin, for instance, one of the things that has allowed us to keep more small farms in Wisconsin than many other states is that there is this great network of small local cheese factories. There's the Master Cheese Maker Program. If you ever hear of Wisconsin cheese and why it's such a big deal, it's because we have a Master Cheese Maker Program where there are small businesses, family businesses too, just like the farms, that are there making their own unique craft cheese.

43:11If you can find a way to support those kinds of products, and for that matter, in any form of ag culture, find a way to support those specialty foods, that's a way to support the farmer because the cheese factories that pay a little bit more, a few more pennies on the dollar for milk, are the ones who are able to create some sort of a specialty product out of it. So cheese made by local cheesemakers or local farms is one of those products where you can really have an impact for family farms. I think that's great advice and a perfect place to leave it. Brian, tell people where they can find your work.

43:40We know the book, Land Rich, Cash Poor, on shelves now. If people want to follow you, where should I point them? Absolutely. You can find me on my website at www.brian-reisinger.com. That's B-R-I-A-N-R-E-I-S-I-N-G-E-R.com. You can find my work for the USA Today Network on AI impacting rural areas and all kinds of other issues. You can find ways to buy my book. My book's also available at bookstores nationwide, Amazon, everywhere else you find them online. And I'm always writing about new things for the USA Today Network and the Milwaukee Journal Sentinel. I'm trying to get the word out about ways that rural issues are, you know, affecting us and how that affects everybody.

44:17Right. What are those stories going on in rural America that affect every single dinner table, every single community? Because we're all tied together. Yeah. Well said. You're doing great work from one 42 year old girl dad to another. Brian, thank you so much for taking the time, man. Really appreciate it. It's good to be with you. I appreciate it. See you soon. Thank you.

From the publisher

America's family farms are disappearing—and the people who grow our food are feeling the pressure.

Brian Reisinger, a fourth-generation Wisconsin dairy farmer and author of Land Rich, Cash Poor, joins The 1600 to discuss the economic realities facing farmers today. From rising costs and trade disputes to labor shortages and outdated farm policy, Reisinger explains why thousands of family farms are vanishing every year and what that means for rural America. 


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