Cops Are Using AI Bots to Surveil People

23 Apr 2025 · 55 min

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The 404 Media Podcast - Episode Summary

Episode Title

Cops Are Using AI Bots to Surveil People

Episode Description

This episode features discussions on

  • Massive Blue: A company selling AI-powered undercover bots to police.
  • A visit to the Millennial Saint, Carlo Acutis.
  • Insights on the state of 404 Media amidst economic challenges (subscriber-only section).

Key Discussions

  1. AI-Powered Surveillance by Police
  2. Massive Blue:
  3. A company that markets AI bots to law enforcement agencies.
  4. These bots impersonate various personas such as children and protesters.
  5. The goal is to gather intelligence on potential crimes, particularly human trafficking.
  • How It Works:
  • Bots interact on social media platforms to engage with suspected criminals.
  • Example persona: A child named "Jason," used to target child traffickers.
  • Other personas include college protesters and radicalized individuals to monitor protest activities.
  • Concerns Raised:
  • The ethics of using AI for surveillance, especially concerning personal data privacy.
  • The effectiveness of these AI bots in identifying and apprehending criminals remains questionable.
  • Massive Blue's claims were challenged, with no reported arrests linked to the software despite high costs.
  1. The Millennial Saint: Carlo Acutis
  2. Background:
  3. Carlo Acutis, born in 1991, is recognized as the first millennial saint.
  4. He died at 15 from leukemia and was known for his deep devotion to the Catholic faith, particularly the Eucharist.
  5. Acutis was involved in technology and created websites for the church, drawing attention to his piety.
  • Marketing of Sainthood:
  • The push for sainthood and recognition is seen as a strategic move by the Catholic Church to attract younger congregants.
  • There are promotional materials, including documentaries and merchandise, aimed at marketing Carlo's story.
  • Visit to His Shrine:
  • The experience involves a pilgrimage to see Carlo's preserved body in Assisi, with a focus on the commercialization of sainthood through gift shops selling various memorabilia.
  1. Economic Challenges for 404 Media
  2. Discussion on how 404 Media is navigating financial uncertainties.
  3. Insights on the importance of subscriber support in sustaining independent journalism.

Key Takeaways

  • The rise of AI in surveillance by law enforcement raises ethical concerns about privacy and effectiveness.
  • The marketing strategies used by religious institutions, like the sainthood of Carlo Acutis, show how modern influences can reshape traditional beliefs.
  • Independent journalism faces significant economic challenges, emphasizing the need for community support to ensure sustainability.

Links and References

  • [YouTube version of the episode](https://youtu.be/E98i9OFJbW4)
  • Articles discussed in the episode related to AI surveillance and the sainthood of Carlo Acutis available at 404media.co.

---

Note: The episode elaborates on critical contemporary issues regarding privacy, law enforcement, and the intersection of technology and religion, making it a thought-provoking listen.

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Transcript

Automatic transcript. May contain errors.

0:00In today's world, data breaches happen all the time. And even the most secure companies can't always protect their employees' personal information from ending up in the wrong hands. That's where Delete.me comes in. Delete.me is a service that removes your employees' sensitive information from hundreds of data broker websites. Sites where hackers can find phone numbers and emails within seconds. Rachel Toback, CEO of Social Proof Security, says attackers use this data to target employees with phishing messages and AI-powered phone scams. but Delete Me makes it harder for these bad actors by scrubbing your employees' details regularly.

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1:18Hello, and welcome to the 404 Media podcast, where we bring you unparalleled access to hidden worlds both online and RL. 404 Media is a journalist-founded company and needs your support to subscribe, go to 404media.co. As well as bonus content every single week, subscribers also get access to additional episodes where we respond to their best comments. Gain access to that content at 404media.co. I'm your host, Joseph, and with me are the 404media co-founders, Sam Cole. Hello. Emmanuel Mayberg. Hey, what's up? And Jason Kebler. Hello, hello. You want to chat about merch quickly, Jason? Yeah, so a few things.

1:59One, if you're watching on YouTube, we have new merch. We have the horse t-shirt in white. We have a death metal hat that I'm wearing. We have another hat. And if you had wanted to order merch, most things are back in stock. So you can find that on our website. Use the merch button at the top. I'll make sure I ship it out as quickly as possible. I've also got a few people asking what the 404 horse is. do we have an explanation for what the horse is? I mean, I know what it is, but yeah. Yeah, but there's new, maybe new listeners. It was the 404 page at Motherboard, which is Vice's tech website that we all used to work at.

2:46And it was this galloping cyber horse. And so it's a nice little homage, I believe. and we've taken control of the horse. I also have a tattoo of the horse to bridge the gap. But you can now get the shirt in black or white. The other very quick things is we have just launched a referral program, which there's information about in the email that we sent today. There'll be more information on the site about how to do that. But what this is, is like if you send a link to your friends, you get credit for that. And then I'll send you merch if you send it to enough friends. We really hope that this works for us because we found that sort of like person to person recommendations has been the best way to grow our website and to grow our podcast, so on and so forth.

3:41And so we wanted to gamify that a little bit. But we're using this software called Viral Loops, which seems to work with our CMS, but it's a little bit buggy. So if you find any bugs, just email me about it. And then the last thing, and Joseph will say this before we get into it, but we published an article today about how we're navigating the recession. and we're going to talk about that a little bit as an independently owned journalist-funded news website in the bonus section this week. So for people who like behind-the-scenes stuff, you can get access to that by subscribing to us. Go to 404media.co and subscribe to us.

4:26There's also an article there about some of this stuff, but we're going to get more in-depth in the bonus section at the end. Yeah, sounds good. Not going to do a full segment on these because we already spoke a lot about ICE last week. I just wanted to briefly mention two stories. One was I got a leak from inside Palantir, the data analytics company, and the work they're doing with ICE. Go check that out. I'll put it in the show notes. And another one is a document describing an ICE tool, the plans to get health, labor, and housing agency data. Again, not going to go on about them too much because we did a whole segment last time, but it felt worth sort of closing the loop on those and we're going to keep an eye on that broader story as well but for this week's stories we've got a huge one here from jason and emmanuel the headline is this college protester isn't real it's an ai powered undercover bot for cops so let me very briefly summarize this company called massive blue has developed this tool and it's marketing to and in some cases selling to police around the u.s and it's basically deploying ai bots online in various places and then they will engage with people in an undercover capacity um that's obviously wild was that a fair summary uh jason or emmanuel and what are some of these personas that we're talking about uh emmanuel why don't you talk a little bit about how we did this story and sort of like what this company does.

6:02Sure, yeah. That's a fair summary from Joe, though. I think as listeners will find out as we continue to talk about the company, part of the problem slash interesting thing about it is that it is very ambitious and has all these sprawling features of stuff that it says that it can do. but yeah, at its core, it is a company that monikers social media, somehow identifies suspects of various crimes via its scanning of social media, and then critically creates these AI-generated personas with specific personas for specific purposes, and those AI-generated personas talked to suspects to gather intel.

6:58So if, for example, the software recognizes someone that it suspects is involved in human trafficking and child trafficking specifically, in a presentation that we got, it has a child trafficking AI persona called Jason, coincidentally. That's weird. And it has a little AI-generated image of this kid, which, you know, it looks like a pretty high-quality AI-generated image of a child. And there's a backstory which says he's 14 years old, he's from Los Angeles, his parents immigrated here from Ecuador, he's an only child, he has a bunch of hobbies like anime, gaming, comic books, hiking, that it has a bunch of personality traits that he's shy he's self-conscious um he has difficulty interacting with girls and then also it says i think was pretty interesting his parents don't allow him to be on social media and he hides his discord account from his parents which are just very little interesting details of the biography that the police is choosing to to say that this kid has very very elaborate very very elaborate yeah and then uh so this is a slide in the presentation that massive blue is showing uh police officers uh and on one side is this biography that i described and then on the other side are screenshots that are uh giving you an example of what a chat might look like so someone and this is like a green and gray chat exchange as if they're texting, right?

8:49So someone reaches out to this Jason persona and says, your parents are around? And he responds, it's going to be difficult to quote this directly. I'll read the part of Jason. Okay. We're going to reenact it now? Wow. Drama time. But the implication is that this is a chat between the AI persona, which is pretending to be a child and some sort of suspect, presumably in a child trafficking sort of thing. I'm just giving them the context. Emmanuel, you'll be the child trafficker. Okay, cool. Can I get in character? I'm sorry. Okay. I'll do it straight. Your parents around? Or are you getting some awesome alone time?

9:37Just chilling by myself, man. My mom's at work and my dad's out of town. So it's just me and my vid games. You want any social? Any other social? Nah, my rents don't let me use some SM social media. But I do have Discord. Tongue out, smiley face emoji. Right. And then he asks for his Discord handle, and he gets his Discord handle. And, you know, this is supposed to illustrate that to say iBot, you know, is able to, like, honeypot someone who is reaching out and not allegedly, but you would assume like preying on kids in some fashion. This is what it's meant to show. And sorry, just to back out a bit since Jason

10:30asked that we explain how we found this. Someone reached out to us, said they got a presentation.

10:39This was like the type of thing that we saw and then we filed uh foyers at a bunch of uh do you know how many police i filed 67 freedom of public records requests uh in arizona and texas because we knew that they were operating in arizona um and then through basically like i started getting documents back. And one of the really interesting things about this was that the company really didn't want us to have any documents about it. A lot of the records that I got back were emails from Massive Blue to the police departments in question saying, don't release these documents, more or less, which is complicated and we don't need to get into it.

11:33But basically, some states allow the third-party subject of public records requests to say, like, hey, don't release these. These are trade secrets or these are confidential or something like that. So then I learned that they had pitched the Texas Department of Public Safety and some police departments in Texas because they were mentioned in these other documents that I got back. So I went and filed a bunch of FOIAs there. And over time, we were able to get a lot of information about how this company works and then also some of the presentations that they were giving to cops, which explain the types of personas that they were making.

12:10And in this case, as Emmanuel said, the personas are basically social media accounts that will interact with people out in the wild, but they'll also interact with people one-on-one. And they come with a profile picture. They have the ability to generate images using AI if, I don't know, a child sex trafficker or an alleged child sex trafficker says, send me a picture of yourself. The tool can nominally do this. Let me summarize why this is different. And I think it's obvious, but I also think it's worth spelling out. We've covered a lot of social media surveillance companies. Ones such as Shadow Dragon, bought by DHS or whatever, or, you know, there's DataMiner as well and a bunch of others, FiveCast, that's come up recently.

13:01And what those companies will typically do is they will scan social media for certain activities. So maybe they're looking for keywords that they believe are linked to drug trafficking, like slang terms or whatever. Or maybe they're looking at posts from a certain physical location. So maybe they can find out where protests are going to be or where protests have moved or something like that. It's sort of passively monitoring social media, even though there could be some selectors or keywords or variables or whatever. And with that, a police officer could just collect the information and then maybe use it.

13:42And you can imagine if someone tweeted a threat to the president or something, the Secret Service might see that and then go act on that information. That's very, very, well, normal. I think it's just standard. That happens all the time. and a police officer could also potentially see something on social media and decide to go undercover themselves. What's different here? It's like it's doing the whole thing. It's identifying, it seems, potentially a target. It's then deploying this persona, so there could be that child that you were describing a minute ago, or there's a college protester one.

14:17I think there's another protester one where he gets into a bit more detail. There's a pimp one as well. And this tool from the company Massive Blue will then go and deploy that. It seems autonomously, but I guess that it could be semi-autonomously and maybe they decide to go do that. But the point is, it's going another step further. And I haven't seen a company do that before. Like, is that what stood out to you, Jason? Yeah, I mean, we also haven't seen cops in the past create these fake profiles. you know cops have gone undercover a lot but this was this is basically a company saying like we will create an ai with a backstory to interact with potential suspects and then it seemed like they also sort of proactively go out and try to identify potential suspects because we got some emails where uh the one of the people at the company was asking the police for a list of words that they wanted to monitor on social media.

15:20So things like protests, things like drugs, I don't know, just different keywords that then would trigger these bots to go interact with them. And crucially, it's like they can interact in a group setting, but they can also go one-on-one. So a lot of the screenshots are like, you might start on Twitter and then join a Discord and then continue that same persona across different social media platforms. We haven't gotten into it yet, but this is interesting and sort of makes sense for, say, child sex trafficking or drug trafficking or some pretty bad crimes. But then they also have a list of potential uses.

16:07And this ranges from traffickers, money launderer, And then they also have on here escorts, juveniles, college protesters, really notably. And then they also say external recruiter for protests, such as like... What does that mean? I mean, it's people who I guess are like taking out, I mean, like Craigslist ads to recruit protesters. Like the vibe I got was like, George Soros is paying these people to protest. Right, the myth. But they're actually building a product around it almost, yeah. Yeah. And so one of the like wildest personas that we saw was this, I mean, again, fake woman named Heidi, who they call a protest persona and they call her a radicalized AI persona.

16:56and her backstory is she's 36 years old. She's from Texas. She's divorced. She has no kids. So like a childless divorcee whose hobbies are, quote, activism, leader of a local group, and baking. And then her personality is body positive, lonely, outspoken, and seeking meaning. And then the - They got me. Yeah. The social media platform she's on our Instagram, Snapchat, WhatsApp, Telegram, Signal, Reddit, and 4chan. So we have this like divorced mom protester on 4chan. Or not mom, divorced childless essentially cat lady is what they're going for, I think. There's an image of her. She has like a tattooed arm.

17:48Her hair is dyed purple. And it looks like she's at a protest. Maybe. maybe maybe this isn't entirely clear from the documents but do you know if like that persona with all of those brutal characteristics like jesus okay were they made by somebody inside massive blue working on this tool with like i'm gonna make this persona and here's all the characteristics i want or was that made by the ai i i read it as the former but like do we actually you know so these are uh from like a pitch deck to cops and so they're example personas and so i if i had to guess these attributes were like are like represent the prompt that is given to heidi right um you are this you are yeah yeah and then there's another one that's a 25 year old from Dearborn, Michigan, which is a really like a heavily Muslim place in the US.

18:47And they say that her parents are from Yemen. She speaks Arabic and she's active on a telegram signal and her phone has access to international SMS, which is just like, I guess what I'd say is like almost all of the personas that we saw are like people of color leftist coded like uh protest type people or a child yeah or a child yeah um but even the children are almost all like hispanic or black like the ones that we've seen in these in their slides at least um which i think is just notable because like, I guess we'll talk more, but the, the people behind this company, Massive Blue, come from an, a border patrol background.

19:44Um, the, the most public facing person in this is a guy named Chris Clem, who was a border patrol agent for, I think like 27 years, a long time. And he was a border patrol agent in Arizona. He's testified before Congress about, uh, border security and illegal immigration. And then over the last few months, he's been posting on LinkedIn almost daily with images of him with RFK Jr., with Tulsi Gabbard, with high-ranking Trump administration officials. So he's very interested in illegal immigration, border security, so on and so forth and so that's like the type of people that they're trying to catch more or less like that that's sort of what he says in an interview with theo gone who's really popular youtuber um he says that we want to work with border security on this yeah that makes sense and um as far as we know who is buying it or at least demoing it you mentioned i think a department of Public Safety.

20:51Can you give us a quick rundown of who has bought it, who has tried it out as far as we know? Yeah, so Yuma County in Arizona tried it, which Yuma is near the border. And then the other one is Pinal County Sheriff's Department, which is also near the border. It's like, I think it's where Tucson is. And Yuma ended up not buying it, but Pinal did using a grant from the Arizona Department of Public Safety. So basically like Arizona state police gave them a$360 ,000 grant to use this software. They've been using it. It's deployed. It's been out there for about a year. And so far they have, it's led to zero arrests, which is really notable.

21:37And something that we were able to confirm with the sheriff's department, but then also there were like city or county council meetings where, you know, local politicians are like, what is this software and why are you using it and what does it lead to? And very interestingly, they don't say a lot about it because they're trying to keep it more or less under wraps, like how it works and what it is. Yeah. I will say 360 ,000 is actually quite a lot for a software tool. When you look at the stuff like Babel Street or the other social media monitoring tools, sometimes that can be like 5k 10k per user license or something like that 360 000 is a hell of a lot of money uh for this sort of thing you mentioned that it hasn't been linked to any arrests um so is it effective does it actually do what it says on the cover or what do we not know and that's kind of the point?

22:40Well, we don't know. I mean, we really don't know. There's a recon report that was put into this presentation, which again, these are numbers directly from Massive Blue. We have no idea sort of the effectiveness of this tool, but they basically said that they scanned Dallas, Houston, and Austin for potential suspects. And it says that they identified 1 ,417 ,000 unique human traffickers in Houston, 1 ,327 in Dallas, 522 in Austin in one day. And those numbers seem crazy. Like those numbers are really high. And I think the experts that we spoke to said, you know, the potential for sort of like false identification of people is really high.

23:29The other thing is that college protesters are doing a First Amendment protected activity. It's not a crime to protest on colleges, no matter what the administration is trying to say. And people are getting their student visas revoked for protesting, but that is not supposed to be happening. And so I don't think it doesn't seem very effective. And then also in their marketing, like when they've done interviews, they've talked about this tool being a quote, cyber wall and using just like crazy buzzwords that at one point in an interview, they said that it could be used to hack, like take money back from hackers who had broken into your 401k, which is just a completely different use case from cop surveillance.

24:20And so there's a lot of red flags here, I would say. We can keep going down the list of all the features that the company is capable of. And the further down the list we go, the more crazy we'll sound because it goes into like, it's Web3, it does cryptocurrency, it can actually use the AI for good for doing community outreach and stuff like that. So there's no end to what it says it can do. I think the point is not if it's effective or not, because we can't say for sure. If I was to go on a limb, I would say it probably is not effective because it's just hard to imagine a chatbot being better at undercover work than a human investigator at this point.

25:13Maybe you're able to do more at scale if it's all automated, but I don't know. I struggle to imagine the criminal who is volunteering incriminating information to chatbots that they met on the internet. regardless the point is whether it works or not people are paying for it like people who live for arizona who live in arizona are paying for this kind of technology and they're paying for it while the company refuses to tell the city council how it works and refuses to tell us how it works so regardless of whether it's effective people are paying for it and that i think is really important and it may never work and still we know for a fact that you know the government will pay for projects that go nowhere and this project i think also has the potential to be very dangerous as as jason says Can it actually detect thousands of human traffickers in Houston by looking at Twitter?

26:24Probably not. But you might get investigated for being flagged as one of those people. Yeah. Sam, I was wondering if you could give like, does that pass the smell test even remotely vibes where like this tool detected 1000, quote unquote, human traffickers in Houston in a 24 hour period, just as someone who's covered sex work a lot better than than I have a lot more thoroughly. I mean, definitely not from my first impression of it. I don't have the data on how many sex traffickers there are in Houston, Texas. But I do know that sex workers, especially working at massage parlors, for instance, these gray areas of the legal business doing possibly technically legal things, they often get raided and called sex traffickers because cops go in there and they say oh you're running this business you have people here illegally doing sex work and you're profiting off of it you're sex traffickers and this is something that sex workers have been concerned about for a very long time is this constant surveillance of them online of this automated version of surveillance which is like the next step in police surveillance online that I think we're seeing growing, where it's just like you get scooped up into this bucket of trafficker, quote unquote, and then they can kind of pursue you in that way.

28:03But yeah, I mean, trafficking is always kind of like a red flag term because it gets... A lot of things get caught up in it that aren't really strictly trafficking, sex trafficking in particular. There's a lot of trafficking that happens in the United States, and a lot of it is labor and food industry and things like that. It's like there's trafficking happening that's not sex trafficking all over the country. But I think in this case, you can always count on the cops to buy a new toy and use it stupidly. So hopefully they don't use it at all and they waste a bunch of money. That's kind of the best case scenario here, which I think is really dark.

28:46they just waste people's taxpayers money on something that's just a toy that they think is cool and flashy because it's AI and they have these pitch decks that you guys just described and they're like yeah sure pay for it and we'll see we'll find a way to use it I think last thing is human trafficking is a buzzword and it's been used it is used a lot of times by like nonprofit groups, by cops, et cetera, to say as like a euphemism for illegal immigration and a variety of different crimes. And it's something that's easy to get funding for. Like this tool was part of a human trafficking grant. And so that's one of the reasons why it got, why Penal County was able to get money for it was because there was like a human trafficking grant from the Arizona State Police that went to them.

29:51But sort of reading between the lines, I think that this is supposed to partially be a tool to identify undocumented immigrants. Like that is my opinion, but that is extremely the vibe that comes off when you're like looking at what they're pitching and then also what Chris Clem has said publicly and his background as a border security, as a border patrol agent, and also everything that he has... He goes on Fox News constantly to talk about illegal immigrants and about border security and that sort of thing. And he's like the most public-facing person here. But historically, state and local police don't...

30:39go after undocumented immigrants, but they do go after human traffickers. And so when I talked to Pinal County, they said, oh, we don't do immigration cases. We do human trafficking cases. And so I don't know, surely there's some experts out there who probably know a little bit more about the use of the term human trafficking for undocumented immigration. like the sort of dichotomy there but um that's sort of what i got while reporting this story yeah totally um all right we will leave that there maybe we'll explain a little bit more how we got some of these documents uh later on as well uh but when we come back we're going to talk about one of sam's stories where i read the headline i have literally no idea what what it means or anything.

31:36Hopefully, well, we will when we talk about it shortly. We will be right back after this.

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36:25all right and we are back um i was going to go in completely blind on this one sam i was like no no i do need to refresh my memory and fully understand what's going on i went in completely blind to the experience so it would have been appropriate yeah okay but i read the headline and then my brain starts to cross wires. But the headline is, I went to go see God's influencer, the millennial saint, Carlo Acutis? Acutis? Sorry, you're going to have to help me. I don't know. Acutis? Okay, that's our mispronunciation of the week. I'm really sorry. I haven't done one of those in a while. So as I said, I have literally no idea what this is about, and then I did go and read it.

37:04But who is Carlo exactly? and I know you're not going to give me the full biography how about this how did you first hear about this like you just happened to be in the area I don't know how I first heard about Carlo St. Carlo sorry St. Carlo yeah please is this like is this like topical because Pope died also it is now that's why we're covering it there's like a more specific connection between them. Sam, I don't know if you realize this. I mean, he was gonna, Pope Francis was gonna, like, make him officially a saint, I think, later this month. Well, there's that, but there's also, he was, the shrine for the saint is in Assisi, right?

37:52And Pope Francis is named after St. Francis of Assisi. Yeah. I didn't realize that. Yeah, I went to Francis' basilica also. Pretty sick place. But yeah, I don't know. remember how I came across this at first. I mean, it was in the news a lot, is kind of the answer to that. And then I happened to be in Italy for a conference. Yes. So you happen to be in Italy for a conference, and then you decide to go and see Carlo and his body that's on display. How about this? Why is he like God's influencer? Is it like he's really young or or he wears unusual clothes for somebody who's called a saint like what's the attraction here he um so he was born in the he was born in 1991 so technically he's a millennial and he's considered the first millennial saint um but he died when he was 15 died of leukemia it was pretty sudden i think it went downhill pretty fast um but before that he spent his 15 years of life being extremely extremely into god um extremely pious extremely uh dedicated to the eucharist uh which is a part of catholicism i just disclaimer i know almost nothing about catholicism um i grew up evangelical i did not ever attend a catholic mass in my life so hopefully i did not offend any of our catholic subscribers writing about this but people seem to be chill with it um because carlo would have been chill with it because he's a millennial and cool like that is the marketing that the catholic church is putting out with uh carlo's sainthood um so that disclaimer out of the way let's stumble through an explainer of carlo i guess but yeah he um i think so just to kind of sum it up like without going on too long about his life um um he he comes from a pretty wealthy italian family um and he i think the way you get into sainthood in modern times is connections it seems to be um so you can't just be like really good and holy in your life you have to have people noticing it and then kind of submitting that for you to to the church like hey this guy deserves to be a saint so that's kind of what happened with carlo after he died um but during his life he was pretty pretty normal as far as teenagers go as far as like christian teens go i guess um he played one hour of xbox a week because he didn't want to be addicted quote unquote to gaming he didn't want to dedicate too much time to gaming because he was dedicating the rest of his time uh to god um but oh and he was like a programmer he made he made websites that like were for the church for volunteering websites things like that so he like had these kind of like cool talents of the tech age that he applied to um the church so that's kind of like what made him like made people pay attention to him after he died um and then after he died there were a couple miracles that happened around his death that uh then kind of rose his case to higher up in the sainthood ranks well i'll say alleged miracles there let me let me just give that caveat it's all a legend okay sure so sorry to be cynical and almost to bring sort of the tech side of this because when i was going through i found this particularly interesting um so the cynical side of me is like it's almost like a marketing thing right thousand percent all saying hood is marketing sure wow that's a good that's a good line is marketing sure but then specifically like there's a youtube connection in there there's an ebay connection in there um what what's this youtube video that you put in there it's like a pretty well-produced piece of like marketing or like what is it yeah so since the church has decided to raise carlo to the status of like millennial sainthood in an effort like to kind of reiterate what you just said about marketing in an effort to get young people into the church because the church is having a real crisis with young people and people aren't replacing the older generations fast enough um people are leaving the church not joining it um etc so part of this is the marketing of his sainthood is really interesting so what you're referring to in the story is a trailer for a documentary produced by the eternal world television network which is such a sick name i'm jealous of it um which is the catholic church is like state television equivalent you know it's like the catholic church pays for this um they made a documentary about him and about this group of teenagers i I think they're in high school, going to a sissy to see him and to kind of make this pilgrimage, so to speak, to get into the lore in person.

43:33And it's like the documentary is interviewing these kids and they're like, I'm excited to eat pizza. And at the end, they're like, my life has changed. You know, okay. But it's all kind of part of this big marketing push to get Carlo in the news, which has worked really well, by the way. Well, you went. Yeah, I went. I blogged it. Yeah, it's like I blogged it. Aftermath blogged it, which was great. Lots of other... Every other news outlet has written about Carlo, the Millennial Saint. So there's SEO power behind Carlo at this point. Right. And there's also a live stream of the church. So you can watch the live stream.

44:16So you don't even have to go anyway. Yeah. You went all that way. and you didn't actually need to i could have done it from here um what what was it actually like um in there um exactly just describe the scene a little bit so you you're you're kind of walked down like this it's almost like it's not quite a dead end path but it kind of looks like it but like at the end of the street in a city which is a very like old um stone work stone street stone building this kind of place um so you kind of walk down this narrow alley and you come up to this church and it's like a small church it's really not a big deal like place there's not huge decorations or anything there's a little poster on the wall outside the church of carlo and jesus which is sick it's like a photoshop obviously it's photoshop carlo wasn't really with jesus and nobody took a picture but it's like you walk in and there's signs everywhere that are like this way to it's like disneyland it's like you're following kind of like a path and you're in line with people um but it's a little tiny church so you're kind of going in and out of the pews to get in line and you get in line and people are waiting to approach the tomb which is like stone and then glass on the front um and he's in there dead and like it's strange it's this is majorly the reason why i wanted to go because i was like what the body itself looks like because part of sainthood is they dig up the remains years later because it takes years to get you know to the point where it's like church says go for it um they dig it up dig him up um and move him to a sissy um and they kind of say oh did the body decompose the way bodies normally do or did it not because he's a saint and they they are special and don't decay um so i got in line i was really curious there's a big no photo sign everybody was taking pictures um no one was respecting the no photo um yeah and then you kind of walk up and you kind of shuffle by um you get up to the glass there are people like kissing the glass like kissing their hands kissing the glass uh kneeling doing like the rosary um praying lots of stuff was happening um most people were there just gawking like me um just to see it and it was kind of mesmerizing because like the people are all very focused on looking at his face and his face is wax um if there is a body under there which supposedly there is they covered it with wax and made it look like him um because obviously he decayed normally yeah yeah um he's dressed in like sneakers and like he looks like he's straight out of you know 2006 like he looks like a kid i could have gone to high school with um it's just so eerie that his face is all over posters and magnets and everything else i think i think that's just the last thing i'll ask kind of related to the marketing is so people are selling all this memorabilia about this saint as sort of as a you know marketing SEO tech play for the religion what are people selling them?

47:45What are they selling? They're selling magnets, rosaries keychains, it's the church is selling them, like it's a setup inside the church there's a gift shop that you can go through after you're done gazing lovingly into St. Carlo's wax face and I was also in Rome for a bit and there's tons of just like street vendors and people like that selling off market black market Carlo's stuff yeah it's people all over the city all over Italy I'm sure all over anywhere Catholics gather I'm sure there's Carlo merch being sold um yeah it's it's a wild it's a wild thing they also kind of yassify him like in the pictures he looks how do you mean like ai or something not ai i don't think but like he looks like hotter than he does in the pictures of him as a normal 15 year old it's like he looks very like his hair is very good and like right you know it's like his eyes are like a little bit eyeliner.

48:49I don't know. It's like, it's very, the pictures of him are very striking in a way that's like, they want this to look, I mean, obviously, if you're going to make a saint, you want him to look good. So, they're appealing to that part of it, I think. Yeah, but they didn't yassify the Pope, as far as I can remember. So, you know, seems pretty unusual here. Did you read about his miracles at all? A little bit, yeah. I didn't really go down that road too far. They seemed pretty pretty decent it was like somebody got into a bike accident and he oh i missed that one so maybe that's the other one because i was trying to figure out um because you need to have two miracles attributed to you in order to achieve sainthood right um and i was like how how has this child how did he do two miracles so he didn't while he was alive right it's like someone prayed like someone's mom who was in a car accident prayed to him and there was a relic involved which is like a piece of your body after you die or clothing or clothing or hair um and then they say oh it's because i prayed to saint carlo that my daughter is recovered from this bike accident um and then it's like oh chalk that one up for carlo right and then the other one was similar story with cancer from with some kid from brazil i think yeah same thing yeah yeah well sam you're now officially on the religion influencer beat no oh okay that was that was a one-off a one-off a one-off opportunistic piece maybe there's so much of this going on um that's very mundane and modern and i think this stood out to people because it's sainthood which is a big fucking deal it's like the last saints that were made saints were born and died in the 1800s um so it's the first saint in a minute uh and it's also a teenager which is like cool so i think that's why people are interested in this but there's a there's just i mean listen i went to a lot of youth groups it's just everywhere all the time within christianity where they're trying to make religion and christianity cool and this i think is probably decently probably working it's working for sure and it's also like the virtues that he is that people are into about him are like don't game too much and be nice to your friends you know it's like okay cool i agree with half of that yeah he only allowed himself one hour of gaming per week yeah he was very uh So he definitely was not playing any Dark Souls.

51:36Yeah, he played Halo, Mario, and Pokemon. So it's pretty hard to catch them all on one hour a week, I would say. He must have been trash. I would not want to, yeah. But yeah, but it's also at the same time, it's like... These influencer things are happening all the time. And with this, I think it's a big deal because it's working. And Catholicism is kind of back. JD Vance being an adult Catholic convert? Crazy. crazy Silicon Valley and stuff like the trad stuff that teens are more and more into um the modesty movement things like that it's like this is all very much happening at a moment that um is ripe for this kind of thing to be popular um and I think a lot of that is very insidious in terms of especially like women's rights reproductive rights things like that um Um, so yeah, it's like, part of me wants this to be like a, like I really resisted this being like a cynical story.

52:38I wanted to have fun and go on a field trip. Um, but of course all of that is like in the back of my mind the whole time, um, exploring this stuff. So I don't know. Yeah. I think tying it to sort of that rise, uh, as you say with JD Vance and then the tech industry. well i think that's a really good place to leave it and sure shows why this matters dandy vance the last person to see the pope before he died apparently yeah one of right day before yeah the last visitor perhaps yeah just throwing that out there throwing that out there um all right we'll leave that there if you are listening to the free version of the podcast i'll now play us out but if you are a paying 404 media subscriber we're going to talk about the state of 404media briefly, the business and so-called economic headwinds, whatever that means.

53:29I mean, you're going to see what we mean in a second. You can subscribe and gain access to that content at 404media.co. As a reminder, 404media is journalist-founded and supported by subscribers. If you do wish to subscribe to 404media and directly support our work, please go to 404media.co. You'll get unlimited access to our articles and an ad-free version of this podcast. You'll also get to listen to the subscribers-only section, where we talk about a bonus story each week. This podcast is made in partnership with Kaleidoscope. Another way to support us is by leaving a five-star rating and review for the podcast.

54:07That stuff really does help us out. This has been 404 Media. We will see you again next week.

From the publisher

We start this week with Emanuel and Jason's big story on Massive Blue, a company that is selling AI-powered undercover bots posing as protesters and children to the cops. After the break, Sam tells us about visiting the millennial saint. In the subscribers-only section, we talk business and the state of 404 Media.

YouTube version: https://youtu.be/E98i9OFJbW4

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I Went to See ‘God’s Influencer,’ the Millennial Saint Carlo Acutis

How 404 Media Is Navigating 'Economic Headwinds'

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