Alex Danco on Speechwriting, Blogging, and Giving Founders Power

0:00What is the job of VC? The job of VC is literally you are the legitimacy back, right? Your job is to make founders powerful. As you put in the work to write and as you put into work to read, what happens is actually reshapes your brain a little bit. It reshapes your understanding of what you're talking about. Such a way that the person writing can actually transfer some legitimacy to the person reading. There is something that is missing of the craft of like putting in an extraordinary amount of tortured effort into creating, you know, like a 5 ,000 -word delivery of what is it that you have to say this year?

0:33Fresh off the news of his move from Shopify to joint A16Z, Alex Tanco joined TBPN to talk about the trade deal that brought him here and what he's setting out to do next. Alex shares why he's betting big on the craft of writing in an AI saturated world, why speech writing might be ventures most underrated medium, and how great writing can serve as power transfer technology for founders. He reflects on his years at Shopify, his long -wending career as a blogger, and why giving people the right words can change the directory of a pitch, a partnership, or a company. We'll hear about the formats he's most excited to explore at A16Z, the role of legitimacy in venture capital, and why sometimes the most important negotiation point is just getting unblocked on Twitter.

1:14Let's get into it. We have Alex Denko, we got a trade deal. Trade. The news broke today. He's going from Shopify to you a 16 Z and Drieson Horowitz. Eric Torrenberg's latest pair. Yeah Alex, welcome to the show. How you doing? Welcome to the show. Hey guys, thank you for having me on. Break it down for us. Take out of me the deal. What they do? Did they sit, did Mark and Drieson sit down with your mom? Tell, said tell your parents, tell them you got a bright future. We would like to take you some to the big news. You're going to call with Mark and Drieson next to my mom because I was on vacation that week.

1:54we were seeing my parents. The call with Mark was actually a stressful one because I had to give him my final negotiation demand, which was he had to unblock me on Twitter. No way. That's amazing. He's an adult. What did you do to get blocked by the guards? Never give up if you've been blocked by the guards. We don't know. We've decided not to look into it. Okay, some things are best left as mystery in life. But we, we, we, we reserve the right to find out later. I've been blocked by people had to apologize. I don't know exactly no why I got blocked, but you know, you always lived to, lived to fight another day.

2:32Anyway, it's, it's, it's some, could have slipped. Yeah, it's possible. Uh, so, so what, what, what's at the top of this due list today, this week, this month, what are you going to be doing for injuries and horror wits? So, um, I'm coming on board, um, Eric brought me into this amazing group of people he's putting together, not to be understated and also not complete. There's more. Eric has more work to do yet. I'm coming on to help. Yeah, Josh not finished. I'm coming on to help make all of the written content coming out of Andreessen be truly world -class and as good as it can be. I think a lot of people on the internet know me from my writing online.

3:07I've been a blogger for a long time, despite having done other things like be a founder of work in VC before I've been a Shopify for five years. But most people think, no me just from writing and melting off on the internet and generally doing the craft that has been internet blocking, right? Which is just a really amazing and valuable part of tech that has been around for such a long time. You know, I, a really formative conversation in my career was, you know, once upon a time when I was a founder, my co -founder and I were trying to figure out how to launch a product. We didn't know what was involved in that or what that meant.

3:41and we went to a more experienced founder, our friend Amanda, and said, hey, what do we do? How do we launch this product? And she said, oh, well, I think you should email your email list and say, hey, we're going to go and do this. Tell us what you like. Tell us where we should reach you. Tell us get lots of feedback on all these things, and then they'll help you out. And I said, wait, wait, wait, stop. What do you mean email your email list? What's an email list? She's just like, oh, you don't have thousands of fans that adore you. And wait for your every email every week. And I was like, I need to be someone with one of those.

4:09Yes. So ever since then, yeah, writing and newsletters and just the craft of having something to say has been a really important part of how I've always, you know, thought about how to be a great live player on the internet. How do you think about breaking through with text because the link ban on X's tough and I is going to yeah, yeah, or is it like should you just lean into more of the formats? I mean, there's certain amounts of like you can just be built different like Chris Pike, who just drops a link to a Google doc and it always works somehow. People do screenshots. What I think is like, what's interesting?

4:43Something that stands out to me and why I'm excited to take this new role is I was having this thought yesterday. I was reading some particularly sloppy AI generated text and I was just, I was like, yes, the models are gonna get better but like in a few years, like at what point is like all the text that you're reading online and throughout your day just generated and there's no soul and craft put into it And it's like, you can still, you can remove hyphens and delve, and it's not this, you're not this, you're that language. And you can still identify writing today. And I just think like the craft of writing and thinking clearly and coming up with, trying to come up with new ideas is super important.

5:33It's Lindy. Very Lindy. Yeah, so I like to think of it as that writing is power transfer technology. When you do it, it takes a lot of work to write something down, and it takes work to read something. It takes more work to read something than to listen to it. But the important thing that happens is that as you put in the work to write and as you put into work to read, what happens is it actually reshapes your brand a little bit, it reshapes your understanding of what you're talking about, such a way that the person writing can actually transfer some legitimacy to the person reading. They can actually speak to this thing.

6:04They have words for something that they knew, but like didn't quite know how to say before. And that gives them power, right? And it doesn't work the same way when you're talking, right? There is this fabulous complimentary kind of media called podcasts, which is listen for three hours and hear about all these great things. But to me, podcasts are an invitation to go find out something more. But if you actually want to do that power transfer, right, from the writer to the reader and give them something that gives them that power, like you got to write it down, right? And if you think about this for the job of a VC firm, right, it's like, what is the job of VC?

6:38The job of VC is literally you are the legitimacy bank, right? Your job is to make founders powerful, right? And having an amazing free tier of that by saying, we think a lot about these things, we want to give you words to express what you're trying to say so that a client, a hire, an investor will take you a little more seriously, is really important to do. Now, so that's a big part of why we want to emphasize the goal is to get founders power. This is the job of the whole firm, and writing is just a pretty good part of that. When I think about writing at A16Z, I think of a few buckets, there's a ton, because the firm's written a lot for a long time.

7:17I think about... Maybe it was like a decade ago, but I don't know how often it still happens, but the general partner who does the deal writes, basically a deal memo. It says, this is why we're investing in this company, and that's very interesting. There's also the market injuries in op -ed in the Wall Street Journal, software is eating the worlds. It's time to build these big, just like bombs on the timeline that drop and stick around for a long time. Then there's the market map, which is, it's been maligned, but I think it's deeply underrated tradition. It's a time on our tradition, and I think these are in a unique position to actually put out great content there, and I've actually really enjoyed digging into those as we've been doing the show.

8:02And then there's also the wild card ones. Like I remember, Injurieson used to do these interviews with the founders in the portfolio, just basically like, it's like, what's your everyday carry, but in the digital world? So it was like, what apps are you running, what tools are you using? Those are really cool. So there's a ton of stuff, and I probably mentioned, I missed half of it, but maybe even more. But what's exciting to you? What's interesting? What kind of formats are you, do you see as like fertile ground to go explore? or if you've had the time to think about it so far. Yeah, so I'll tell you what I think is a really interesting meta that I'm gonna spend a lot of time going after is speech writing.

8:38Okay. Speech writing is an interesting and kind of thrown by the wayside craft because now when you think about long form, it's like when you are interesting and you have something to say, you can go on a podcast, you can talk for a long time, or you are gonna tweet about it. Right? But there is something that is missing of the craft of like putting in an extraordinary amount of tortured effort into creating, you know, like a 5 ,000 -word delivery of what is it that you have to say this year? Right? And if you're a GP, right? It's like, hey, you know, you get time and perspective to figure out like this year, what is the core thing that you want to say, right?

9:13That is going to help inform all the other content, frankly. Like people like Catherine at a 16 -Z are also already incredible at this. And bringing that sort of to more throughout the culture is going to be important. Either way, those, you mentioned all these different types of content, right? I just, yes, speech is incredibly underrated. We utilize them internally with the team. And they're not every week, they're not on a schedule, but sometimes you need a speech. You just nail it and they can really set the tone and the energy within the company. And I'm long speaking about Mark Andrews and standing on stage in front of thousands of people saying, we chose to raise this growth fund, not because it is easy, but because it is hard.

9:59That gives us hard. To test the ability of our LPs. It's a test of the capital market. To measure them, like the other. The other way you go to the moon. To test the hell. That's a global capital market. There will never be enough venture capital. I mean, yeah, like a well -defined phrase in recent has been fantastic, coinages, and I feel like, yeah, the speeches, that's an interesting answer. I was not expecting that, but that makes a ton of sense. Well, it's good to buy low on things. I think buying low on speeches is your daily tip. That's great. Where else should we go with this? Well, that's the top one.

10:35Speeches could be an entirely new launch video meta, right? Everybody, like the, the, the burners launch everybody has a launch video. There's like three new launch videos every day. A lot of them like blur together because they're cool graphics and this person invested and here's this product UI. And if you just have the CEO, just like rant at the camera and you can get people that like truly listen to that. It probably ends up being, you know, pretty powerful. Yep. Those kinds of things can go viral in really powerful rays. Because it tells people that you have something to say, right? And it's doubly important because you talk about all these different forms of writing that are all great in their own way.

11:14And the one thing that they all have in common, is I'll tell you what all bloggers know, right, about writing is you have two audiences, right? The first audience is the people who actually read what you said, which is small. The second audience is the people that they tell that thing, right? Because they get something out of retelling it, right? Like they get that legitimacy, they get that ability to express themselves or whatever. And there is a trade between the writer and the inner circle of people who are going to actually listen to that speech or actually read that thing all the way through.

11:44And something that was great about the old VC blogging meta, way back in the day. So 10, 12, 15 years ago, and like AVC was cooking in Semmel, Shaw, and Mark Schuster, and people like that is, the way a blog worked, like the microstructure of blogging was you had a blog, and you had readers and a comments section, and everybody came to your blog, and the readership would be there, and the way that you would tell what blogs were good was you would have lots of comments, right? And that's where your primary readership would then go and invisibly tell other people about it. Then the feed emerged, right?

12:13We got Twitter, we got Hacker News, where we got places where suddenly the discussion moved in public. And what happened then is that first of all, the ability to reach a secondary audience exploded. So the returns to writing were only got bigger, but it became less obvious to do. The trade became a little bit obscured by virtue of the fact that it's all in public, and it's all based on how many retweets and likes you get. And I think what's happening now, as we go even further past this, is that the returns to writing and reading have never been more valuable, but never been less obvious. So, you know, it's time to go.

12:48If you go bring the output of a firm as legendary as A16Z with all the amazing things they have to say and the statements of record that they want to put out into the world, you know, my job is to go help Eric and the whole GP crew and Ben and Mark bring this back and make it amazing again, making it really like a brand that's going to shine. I can't wait for your first software is eating the world moment. Also, I mean, I feel like the speech thing really ties into the new A16Z brand. Like, when I see the coin, I feel like that's like - The art deco coin with the adicus. Yeah, I feel like speech is kind of art deco in some ways.

13:22I don't know why I'm making that association, but it feels somewhat linked. Is it art deco or is it a bozar? Right. Like, do you remember the lines? Like, art deco is made by dwarves, bozar is made by elves. Yeah, but it's very - I know, it's very, uh, what is it? It was like the style it was Randian and I feel like in in and rands writing there's a lot of speeches that happen throughout the book So sure are famously Yeah, famously Anyway, thank you so much for hopping on congratulations on the trade deal congratulations on the move and Seeing your work and hearing it. Thanks for having me on guys.

13:57Come on and give a speech soon Speech speech speech speech speech speech speech speech speech. Let's take you all like everybody cheers Thanks for listening to the A16Z Podcast. If you enjoyed the episode, let us know by leaving a review at ratethispodcast .com slash A16Z. We've got more great conversations coming your way. See you next time.

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