1. Podcasts
  2. The Amol Rajan Connection
  3. Episode 5 - King Kenny: Traitors, press intrusion & being a teen carer
The Amol Rajan Connection

12 Nov 2026 · 1h 3m · 32 chapters

Episode artwork

Episode 5 - King Kenny: Traitors, press intrusion & being a teen carer

In short

Kenny Ojuderi (King Kenny) discusses his experience on BBC’s The Traitors, how it changed his audience, and how his upbringing as a teen carer shaped his discipline, faith, and approach to YouTube, boxing, and fame. He also talks about social media’s impact on young people and the need for agency for NEET youth.

Guest background

Kenny Ojuderi is a Nigerian-heritage content creator from Watford. He co-runs Beta Squad (over 12M subscribers; hundreds of millions of views) and has a long-running YouTube channel. He also boxes competitively, has released music, and has done travel/documentary content (e.g., favelas in Brazil, Japan topics).

Key claims

His “no plan” approach on Traitors became a winning strategy once recruited as a traitor. His hard work is driven by fear of returning to poverty and by trauma-related resilience. Boxing and YouTube both require relentless discipline. He believes Traitors uniquely unites audiences across ages.

Notable examples

Carer story after his mum was sectioned to a mental health hospital (he looked after siblings). Gaming obsession (Black Ops 1 first prestige in a day). Early jobs: lawn mowing, Hare Krishna temple waiter, McDonald’s, Asda. Boxing highlights: fights vs Wenderson Nunes (Dublin) and a flash knockdown/jab win; training includes pads, strength, and 5–10km runs plus a small cut (~2kg).

Written by AI. May contain mistakes.

Chapters

2:14

King Kenny's Early Life and Challenges

Kenny shares his experiences as a carer for his mother and the impact on his life.

“And also a huge thanks to our launch partners.”
3:24

Faith and Support Systems

Kenny discusses the role of faith and support in his life during tough times.

“The biggest thing for me, actually, all that aside, is probably the biggest change in audience.”
3:56

Transition to Fame and Audience Shift

Kenny reflects on how his audience has changed since appearing on a reality show.

“Not really, because obviously I'm from a different generation.”
4:28

Media and Generational Differences

Discussion on media consumption and generational perspectives between Amol and Kenny.

“What year did George Sampson win Britain's Got Talent?”
4:48

Content Creation and Personal Background

Kenny talks about his journey in content creation and life growing up in Watford.

“And to be honest, I was in the era where we still went out.”
6:42

Struggles of Childhood and Family Dynamics

Kenny shares about his challenging childhood, family dynamics, and financial struggles.

“So my mum, I'm a carer for my mum, because my mum had to go to mental health hospital, I think around probably 2000.”
7:54

Resilience and Motivation through Hardship

Kenny explains how his difficult upbringing fueled his desire to succeed and work hard.

“Let's say, for example, like, you know your mum's sick, but she's saying she's not sick.”
11:06

The Importance of Overcoming Adversity

Kenny highlights that his struggles shaped him and become a driving force in his life.

11:40

Reflections on Success and Future Aspirations

Kenny reflects on his success, motivations, and aspirations for the future.

“I began to sports day with Admiror trainers from Asda instead of the Nikes or even little things like, I know it was going to sound crazy, but all the kids used to get the Call of Duty update map packs, the whole DLCs.”
14:00

Growing Up with Del Boy as a Hero

Kenny shares how Del Boy from 'Only Fools and Horses' inspired his ambition.

“You don't know what Derek Chisora is based on?”
Show all 32 chapters
16:07

Early Career Plans and Gaming Passion

Kenny reflects on his early career aspirations and deep passion for gaming.

“But, you know, that's the competitive nature in me.”
18:20

First Jobs and Life Lessons

Kenny shares experiences from his early jobs, emphasizing the lessons learned.

“I had to start working and making money.”
20:29

Resilience and Work Ethic

Kenny explores how his background shapes his relentless work ethic and resilience.

“That was paying me a bit more than the gardening.”
22:38

Character Development from Trauma

A discussion on how personal challenges and trauma shaped Kenny's character.

“How did the trauma of what you went through with your mum Yeah Shape your character, do you think?”
24:39

YouTube Masterclass Insights

Kenny provides insights into succeeding on YouTube and the dedication required.

“YouTube is tough, I will say, but it has to be your life.”
27:40

Future Aspirations in Music and Entertainment

Kenny shares his dreams of pursuing music and potential roles in entertainment.

“in terms of what you're going to use YouTube to do.”
28:00

Embracing Music and Future Aspirations

The speaker discusses their passion for music and ambitions in entertainment.

“Don't Let Me Down, which we're going to come to in a second.”
29:24

The Shift from Traditional to Online Media

Exploration of the changing media landscape and its impact on culture.

“the media has split basically between traditional media and like a generation that's kind of online.”
31:02

Cultural Experiences and Shared Moments

Discussion on how shared cultural experiences have diminished over time.

“It has been this incredible way of uniting the nation, which TV shows don't really do.”
32:36

Transitioning from Content Creator to Boxer

The speaker shares their journey of becoming a boxer from a YouTube creator.

“My relationship with my YouTube audience is crazy.”
34:08

Training Regime and Diet Discipline

Detailing the rigorous training and diet regimen required for boxing.

“But in a weird way, that made me better because when you're now facing people that are not on their level, it makes it easier in the ring.”
36:25

Understanding Weight Cuts in Boxing

Explanation of weight cutting in boxing and its importance.

“And then on Sunday, I do one long run, like 10 kilometers, just nice and simple, just to keep the weight down.”
40:36

Facing the Audience: The Psychology of Boxing

Discussion on the mental aspects of boxing and handling pressure in the ring.

“and who wants to punch you to smithereens?”
42:00

First Fight Experience

Learn about the intensity and strategy of a boxing match from the fighter's perspective.

“Bear in mind, my first fight was 14-ounce gloves.”
43:26

Role Models and Masculinity

Discuss the absence of male role models and the impact of social media on modern masculinity.

“But do you worry about kind of people who are maybe 10, 15 years younger than you now?”
45:25

A Journey Without a Plan

Hear how spontaneity and friendship led to unexpected success on a reality show.

“I'm religious as well, so some of it I'm just like, it's just God's timing.”
46:46

Navigating Betrayal in Reality TV

Explore the dynamics of trust and betrayal among contestants in a competitive environment.

“No, everyone keeps saying that I had no plan.”
50:06

Dealing with Press Intrusion

Understand the challenges of handling media attention and privacy invasion.

“You went, I think, Maya's party, which was, I think, a Halloween party.”
53:36

Misrepresentation in Media

Discuss the discomfort of being misrepresented in the media and the implications of public perception.

“I don't know where that story came from.”
56:00

Exploring Music Influences

Learn about the influence of 70s and 80s music on creativity and style.

“So you're kind of getting to live out, kind of...”
58:08

Faith and Gratitude

Discover how faith plays a central role in shaping a positive outlook on life.

“you know, sometimes I see something so beautiful and I just thank God.”
1:00:00

Advice for the Future

Hear Kenny's insights on hard work and discipline as keys to success.

“win the future and you Kenny Audrey Derry you said it right Audrey Derry yes you are clearly especially right now one of life's winners and you got a Very, very exciting future ahead of you.”
A man walking through an airport, asking his phone a question

Ask about this episode

Get the gist, explore an idea or ask about something said.

Claude

On The Amol Rajan Connection, what are the key points of this episode?

Searching your listening

Transcript

Automatic transcript. May contain errors.

0:00What is this? A therapy session? What's he writing? I'm so grateful for the life I have, but that's only because of all those jobs that I've done. I'm kind of glad that I didn't win. I felt so bad that I was potentially going to have to stand up there and say I'm a traitor. But it's mad now. Getting papped anywhere you go is crazy. These are high caliber questions. Subscribe and follow because these are good questions. This is what the kids and the youth need.

0:25Amol Rajan: Who is Kenny O 'Jateri? I'm a carer for my mum. When you go through something so traumatic that your brain blocks out some of it, so you kind of forget that period of time in your life. And I didn't have anyone to go to to help. Then I had to look after my siblings. I can sit here and say it affected me in a negative way, but it didn't. It just made me want to work hard. So when you're reading stuff in recent weeks about you and Maya, how's it made you feel? Uncomfortable, because it's not true. What role does faith and God play in your life? 100%, at the forefront of everything. Delboy, who's my hero growing up.

0:56Delboy, Chizura. Not Derek Chisora. I was like, Derek Chisora? No, no.

1:02Amol Rajan: What? First, he was a faithful. Then he was a traitor. And he was one of the all-time greats at both. King Kenny is probably our first full-time YouTuber here on the Amal Rajan Connection. But he is so much more than that as well. He has built a wildly successful career in what for many people is a parallel universe to traditional media. and goodness me, he's got one hell of a following. He launched his own YouTube channel 12 years ago and then he became part of what's known as the Beta Squad, a group that called themselves Five Regular Males in One Alpha House and they are huge. They've got over 12 million subscribers and they've achieved hundreds of millions of views.

1:47Amol Rajan: But that wasn't enough for Al Kenny. He took up boxing, training from scratch and he entered this other world of the creator economy, a kind of subculture where he would fight other boxers in front of 20 ,000 people. He's also just released a music single and done pretty well in a Scottish castle, as you may have seen. Who is King Kenny? And where's he headed next? You're about to find out. Please subscribe or follow us here. It's completely free and it helps us to stay connected. And also a huge thanks to our launch partners. So thank you to NatWest, Waitrose, Amazon and Google Cloud. We simply couldn't do this without them.

2:24Amol Rajan: King Kenny. Yes. How are you bro? I'm good bro, how are you? I'm so grateful for you doing this, you are a man in demand. People want a piece of you, your phone must be going crazy. Why have you said yes to this conversation? I like your vibe. If you want me to be completely honest, we got on well on the show. Even when we wasn't filming in the show, you know, the breaks, we're chatting. I liked your vibe, just me being completely honest. We'd not met before the traitors. You know, I kind of obviously knew about you from YouTube. I'm a big fan of boxing. We'd not met before and I was excited to meet you because I thought we'd get on.

3:01Amol Rajan: And we did get on. How did you find the show? It was intense. It was a rollercoaster. It was fun moments, it was stressful moments, but overall, unique experience. You had a good experience, but it's kind of, obviously there's an awful lot of people don't see. But when you've now had the chance to reflect on it and see now it's come out, has it been life-changing? Yeah. How? In terms of mainstream awareness. And you know what? The biggest thing for me, actually, all that aside, is probably the biggest change in audience. Because I come from YouTube, as you know. Most of my audiences are young adults, teenagers.

3:41And the biggest change has been the people that come up to me in the street now as more like older people that has been watching Traitors with their kids, as a family you know grandmas granddads mum dads like the whole audience has changed and that's nice isn't it

3:57Amol Rajan: that's nice it's nice when people and you're a very friendly guy so if people ask you for a selfie I'm sure you're up for it so I've got exactly the other way obviously I didn't go quite as deep into the game as you have but coming from Radio 4 and BBC 2 doing University Challenge I've suddenly realised there's a whole new generation through traitors has come to me and one of the things I want to talk to you about is media did you know many of the people on the traitors before you went in there? Not really, because obviously I'm from a different generation. So you're late 20s, yeah? Yeah, I'm late 20s.

4:26And most of, I mean, I grew up just online, chronically. On YouTube, chronically. Gaming, chronically. I'm a big gamer back then. I think I stopped watching TV around. What year did George Sampson win Britain's Got Talent? I believe that was 2009 or 2008. That's a long time ago now. 18 years ago. From then on. You've just been online? Just been online. I watch a lot of YouTube videos. I play a lot of games. And to be honest, I was in the era where we still went out. I would still go out with my friends. We'd still go out and play rugby. I used to play rugby growing up. Really? Yeah, I was the captain of my team.

5:02Watford Rugby Club. Really? Yeah, I was number 15. What do they call it? Fullback.

5:08Amol Rajan: Fullback, okay. Fullback, number 15. For people who don't know you, okay, keeping me started there. For people who are like, who is this guy who has charmed the nation, had an amazing experience on the show. Yeah. And they're like, who is Kenny Ojuderi? Almost. Kenny Ojuderi. Kenny Ojuderi. Who is Kenny Ojuderi? That is a big question. You put me on the spot. I'm a guy that makes content online to, you know, audience that loves my videos, which I'm so appreciative of. A big audience and they absolutely love you. I'm part of a group, Beta Squad. where we make a lot of videos we travel a lot uh we do a lot of game shows on there and on my channel i do a lot of travel videos i do a lot of documentary videos i travel to crazy places in the world for example favelas i go to the favelas in brazil on the dangerous hood i've been to japan i've done documentaries on uh why being fat is illegal in japan what else have i've done i've been to south africa's most racist town in the world they're like incredible journeys yeah yeah i've done a lot i've done i've watched a lot of them but where are you from okay so i was born and raised in watford um and my heritage is nigeria okay so is that yoruba or ebo or delta state delta state robo it's a very small tribe there's not a lot of us so no we're not the popular tribe there's just a small amount of us people from uh delta so anytime i see someone from delta there's a serious bond because we're not a big tribe so tell me about life growing up in Watford all that's this because there's not much about you online you're part of a big big family yeah yeah what was life like growing up in Watford oh man single mum uh grew up on barely any money I grew up so broke um but my mum did what she had to do to to give us you know food on the plate and to give us things that we needed essentially um to me asking her name oh yeah Yeah, Vicky.

7:13That's my mum's name. I love my mum. What did she do for it? So my mum, I'm a carer for my mum, because my mum had to go to mental health hospital, I think around probably 2000. So this is going to be insane, me talking about it, because have you heard of when you go through something so traumatic that your brain blocks out some of it, so you kind of forget that period of time in your life? but all i remember is 2016 17 18 around those years let's say around early 2016 my mum was i can't remember how old i was but well you must be at 89 yeah 18 19 but my mum was her behaviors was changing and i was very helpless at the time and i felt like i needed to do something about it and i didn't have anyone to go to to help and it was it was a thing where i had to kind of go behind her back to get help because you know growing up with your mum you kind of feel like you owe her some sort of loyalty rather than doing stuff behind her back so it was very hard to tell my mum she's not well to her face because she couldn't see it so I had to do it you know behind her back to get help and yeah one thing led to another she we had some people come over to assess her but it was weird man because every time they used to come and and you know have a look and and assess her she was fine i don't know it was so weird but then one day uh she used to have these episodes right and then one day it just exploded in front in front of them they saw the full behavior and then straight away she got sectioned straight away to the mental health hospital then i had to look after my siblings my two younger siblings three younger siblings actually but one of them was like around similar age to me at the time 17 18 so he was fine but my younger ones they're like 15 not even 15 i'm pretty sure like 11 and 9 10 and you've got no dad around yeah obviously no yeah my stepdad wasn't around uh but my dad is cool me and my dad are cool i've got a good relationship with my dad but it's just more my stepdad right um they had broken up why do you say you were helpless when you because the first thing you said about yourself at the time if you don't mind me saying what you actually said

9:31Amol Rajan: was you were absolutely amazing. Your mum had a breakdown. Your dad wasn't around. You looked after your younger siblings. That's like the opposite of helpless. That's like heroic. What do you mean that you're helpless? Let's say, for example, like, you know your mum's sick, but she's saying she's not sick. Remember, this is the sick version of your mum you're talking to. You kind of don't want to do anything behind her back without her knowing, but if you tell her, then she's going to get upset because she will say, then why do you think I'm sick? I'm fine. And then it will turn into a toxic environment.

10:00but she doesn't know she's sick. So me going behind her back is more like, I feel like I'm letting, it's going to sound weird, but I feel like I was letting my mum down by doing it behind her back, but I needed to do that for her to get better. Doesn't sound weird at all, mate. It sounds like love. Well, yeah. I don't know how to say it to make sense, but did that make sense? I can explain it again.

10:19Amol Rajan: It makes total sense. It makes total sense. So when I say I was helpless, I didn't know who to go to for help, basically, because... What about your siblings? They're young. They're younger than me. So how can I go to my younger... I'm the oldest in the house. So how can I go to them for help when they're young? And to be honest, they don't even know what's going on, to be completely honest with you. It's just me having to figure out this situation. You had to grow up very, very quickly. You basically almost being like a parent. It's an amazing thing because I spend a lot of my kind of great passion is social mobility and trying to help kids from tough backgrounds.

10:52Amol Rajan: And I've spent a lot of my life trying to do that. It was so funny when you talked about being broke, you smiled. yeah because I was so broke but I look back and laugh because I don't know it's part of the process it's part of character it's a journey mate do you know what I mean it's a journey and it's a beautiful thing because you know by your hard work and by your efforts you're not broke anymore and you know that's a beautiful thing and one of the best things I'm not saying that you're minted but one of the best things about coming into at least not being broke is you can look after the people exactly but when you say you're broke just to give you a sense put some detail on that put some flesh on the bones oh you're trying to bring me back to my broke days I don't know it's just little things like you can tell I need to try to do that because I think it's one of the most beautiful things in the world yeah the way that poverty yeah and the way that traumas yeah shape someone and that's really what I'm interested in so I just want a bit of a sense I mean you're right in that sense yeah I mean what I will say is naturally just going to school a lot of the kids have the cool trainers the cool clothes the branded stuff the Nikes Adidas and obviously them times when we couldn't afford like the brand stuff I would get.

12:01I began to sports day with Admiror trainers from Asda instead of the Nikes or even little things like, I know it was going to sound crazy, but all the kids used to get the Call of Duty update map packs, the whole DLCs. I couldn't get that because there just wasn't enough to get that. So we just had to like have the basics basically. I'm trying to think what else.

12:26Amol Rajan: It was basic stuff. So your mum was working? Yeah, of course, my mum was working two, three jobs. My mum obviously did the best that she possibly could to raise us. But yeah, I don't fault my mum for anything. She tried a genuine best. How did you find school? School was fun. Actually, I enjoyed school. I enjoyed school. School was lit. I think the only thing that I didn't enjoy was that I didn't have the cool stuff like the other kids. but I think I can sit here and say it affected me in a negative way but it didn't it just made me want to work hard because I was just like my mum was struggling I didn't have all the cool stuff that all the other kids had and I was just like to myself mate I need to what is this a therapy session what's he writing I'm writing wanted to work hard because actually one of the main things that I want to speak to you about is we've got a I'll just say it straight up yeah I'm obsessed with this situation with our neats young people not in education employment or training yeah we've got 1.2 million people 16 to 24 who are young people male and female who have kind of exited society and i think that the single greatest emergency of our time is what we're doing about young people and a lot of them are chronically online and i want to make them feel a sense of agency to take control of their life and literally what you just said which is what i wrote down is you responded to this situation where you didn't have much money your mum's working hard actually going through all this mental health stuff, all this trauma, and you responded to it being like, I want to work hard.

13:53Amol Rajan: And I want to get out of there. And it's just the universal story. All of my heroes, Jimmy Cliff, which is what that is based on, Del Boy, who's my hero growing up. Del Boy Chisora. Not Derek Chisora. I was like, Derek Chisora? What? You don't know what Derek Chisora is based on? Del Boy, I mean, Del Boy from, do you know David Jason from Only Fools and Horses? I thought Del Boy was Derek Chisora. See, this is where my age shows. Mate, this is an amazing thing. When I was growing up, the most famous person in Britain was a character called Del Boy, which that's based on, from a comedy called Only Fools and Horses.

14:27Amol Rajan: And it was about this kind of working class guy from Peckham. He was a bit of a cheeky chappy and he wanted to get on in the world. And that Del Boy was my hero growing up, just as Jimmy Cliff. And they're basically people that went from humble beginnings forward and out into the world. And just from the brief time chatting to you here, it is an amazing thing, if I may say, just to reflect it back to you that you kind of were in this very difficult environment. I'm not saying you're full of self-pity, but you're like, I want to work hard and get out of there. Is that your big motivation? Honestly, that was my motivation.

14:56Like, I know it sounds crazy, but I never wanted to be famous. I swear to you, I never wanted to be. I was just like, how can I make some cash to get us out of our situation? I understood YouTube and I understood how to make an entertaining video and I found it fun. And I was just like, you know what? Let me just try to figure out how I can make YouTube happen. I also enjoyed music back then, by the way, as a teenager. I made a lot of music. But back then, I just didn't understand how to put it out there to the universe because I feel like back then, there wasn't really like a whole social media platform where you can make music, market yourself, put it out there.

15:30I was just thinking, fast track. I need to make money now.

15:37Amol Rajan: NatWest partners the Amol Rajan Connection. It's the bank that I've used for 25 years. since that first day I walked into a South London branch with my dear dad. What sets NatWest apart is its mission to help people turn ambition into action, from taking a first financial step to building a business or planning what comes next. It is next-level banking with practical support, ideas, and expertise behind it. I'm very grateful to them for their support. As they say, let's do this. Did you have a kind of career plan? was it like did you have like this is what i want to be when i'm 29 or when i'm i always knew i wanted to be a youtuber 100 percent you're on youtube from the age of like 10 yeah from the age of 10 11 12 but this but these were the times where i was having fun with it you're not really thinking about making money you're kind of like innocent as a kid you're just thinking oh yeah just i'm just having fun but then as i got older i'm like okay listen i need to start making some cash and i need to start taking this seriously so i locked into my youtube i brainstormed my ideas i was figuring out entertaining videos that people you know might might like um and yeah and then i just i think i just locked in one year and then it just happened because before then it was just all fun and games but then at some point as you get older you need to start you know paying your bills and all that stuff wasn't it to begin with mostly about gaming yes i originally loved gaming like i'm a youtube i'm a gamer at heart i love gaming especially back then i really wanted to be a youtube gamer i know you're not going to know who any of these people are tell me machinima was the biggest network back then um they had a lot of gamers like c nannas uh they had a clan called optic they had phase guys who else did they have they had were you addicted oh yeah bro i was seriously i was so addicted to gaming that how much would you play no there was this one day what call of duty came out it was black ops one so the game came out i woke up i got the game but And then the next day, I told my mum I was sick because I wanted to be first prestige out of all my friends.

17:38I was like, no way. These guys ain't beating me. So I called in sick. I told my mum, oh, mum, I'm sick. I'm sick. Spent the whole day levelling up. I got to first prestige in one day. It was insane. But, you know, that's the competitive nature in me. It's been there. I'd just done that just because I didn't want my friends to get first prestige before me. that's the only reason why you were addicted no i was addicted how old would you have been when you did that oh mate it's probably 14 15 14 15 but i was a very good player i don't know it sounds crazy but on black ops 1 i was like i've got the screenshots i've got the pictures you know i was like top 50 in the world for a week i swear to you i was so good at that game and then after black Back Ops 2 came out.

18:25I lost my juice. I was, I think I was like 15 or 16. I had to start working and making money. And then I was like, listen, this is not, this is not giving me anything anymore. What did you do for work or jobs? Mate, when I tell you, I've been working from early. I started from like 15. I was going to knock on people's houses to clean their garden. You know, with the lawnmower?

18:48Amol Rajan: Amazing. Yeah. So where did I get the lawnmower from? Oh, okay. so there was there was a time in my life when me and my mum wasn't getting along 15 this is random sorry i forgot to bring it up and then i went to live with my dad so when i was living my dad for a bit um this is when i was 15 and i needed to make money and my dad had a lawnmower in the garden i just took it and i just started knocking on everyone's doors i was like would you like your garden clean it was like 20 pound or 15 pound i can't remember how much i was getting little kenny just turns up just turns out some people would actually let me yeah i'll just go go in, I'll just clean the garden, mow the garden, get my 20 quid, move on to the next.

19:29I wonder if any of them actually remember me doing it. I highly doubt it. I bet they saw you on Treas and was like, I swear that guy

19:35Amol Rajan: came round my house. Oh my gosh. Okay, odds and bobs. I started off with there and then upgraded in life now. I worked at a Hare Krishna temple. Very random, I know. So I had a friend who was a Hare Krishna and he used to... You've had a crazy life, man. No, I know. I've done it all. So he used to come to school, cash, all the time. I was like, how do you have all this cash? And then he told me, listen, at my temple, I worked there as a waiter and I served people at weddings. They used to have weddings all the time in the temple in Watford. Yeah, they used to have weddings all the time. And I was like, please, man, can you put me on?

20:14And then, yeah, he put me on. And I actually was attending the temples. It was actually pretty interesting. and I love the way they sing. Yeah, yeah. The vibe. Everyone's so nice as well. Everyone's so friendly. And yeah, I was serving a lot of people at the wedding. So I did that after the gardening. That was paying me a bit more than the gardening. And then when I finally hit 16, that's when the big bucks came in. McDonald's.

20:38Amol Rajan: You worked at McDonald's? McDonald's, yeah. So that was my first like legal job. Were you on the fries, front of house, cash till? I was checkout. So yeah, cash it, cashier or drive-thru. So 16 to 18, I worked at McDonald's and then once I was 18, got even the bigger check, Asda. Asda paid the most. That's when you were starting to make some serious cash back then. Do you know, there's a phrase that people use to kind of put down those jobs. So they say these are Mac jobs, like your first job or whatever. What do those jobs doing, mowing lawns, feeding people to Harry Christian Temple, check out McDonald's, Asda, what do those jobs teach you?

21:12Amol Rajan: I'm not going to lie. It teaches you about culture. It teaches you people skills. It teaches you discipline and to be, that's a word I'm looking for, and to be grateful. I'm so grateful for the life I have, but that's only because of all those jobs that I've done. It's made me see how far I've come, essentially, you know? It's also taught you the value of hard work. Exactly, yeah. You've got this unusual capacity of hard work because when you box, which you'll get into, you require a certain amount of discipline and focus and relentlessness. Where does your capacity for hard work come from, do you think?

21:57Amol Rajan: Where does it come from? Why are you comfortable working so hard? I think I just, I don't want to, I don't know if it's going to sound crazy, but I just don't want to, I don't want to be broke again. I think psychologically, I think growing up broke psychologically wires you to always work hard so you don't go back to that space. Don't go back to that. But yeah, if anything, I don't feel like I need to work as hard, but I think psychologically I can't. If I sit around too much for like a day or two, I'm like, I feel like I haven't done anything in life. It's very weird. I don't know how to explain it.

22:30I don't know what the real meaning behind it, but it's just, I could only think it's probably because of how I was raised, you know?

22:37Amol Rajan: And I promise I'll stop being a therapist after this, but what I really want to know is, How did the trauma of what you went through with your mum Yeah Shape your character, do you think? How would I say it shaped my character? You suddenly had to grow up, didn't you? Yeah, I guess I'd have to I'd say I have to grow up I'd have to I mean, I had to grow up quick But I couldn't tell you how it shaped my character I think that's something someone else would have to say about me Can I tell you the thing that everyone says about you on Traitors? Go on It's my opinion as well Yeah I think you were like an all time great why I think you were that is insane that's massive by the way to say that you were incredible as a faithful and I don't know if you meant it but the way it came out you basically had very clear positions at the round table you knew what you were going to say and then you said it and you stuck to your guns and when you went after someone you did it in a kind of charming but firm way you obviously had the dream ticket when you then got recruited.

23:40Amol Rajan: And you were obviously an unbelievable traitor. And I think, especially for the people who didn't know you before, I think a lot of people are just like, Kenny's got a very special temperament. Very even-headed, very focused, very clear. Does that seem fair? Interesting, yeah. That might be because I'm assuming, probably because I've been through so much growing up, it's kind of shaped me, I guess, to have... You're not easily flustered. Yeah, I have a high tolerance for anything. and plus even boxing as well it's probably shaped me as well for tolerance because boxing is very tough you're going in there like sometimes when we're traveling the world on the road with beta squad i'll have my trainer with me and i'm in camp we'll just turn up to a random gym and you just know when you're an outsider in a different country they're just trying to tear you apart because you're not from that gym so that builds character as well i think all these little things that i've been through in life has just shaped me indirectly so before we get to boxing youtube i So this is on YouTube.

24:39Amol Rajan: I need a little Kenny masterclass. What's it take to win on YouTube? Oh, man. YouTube is tough, I will say, but it has to be your life. Genuinely, when I was on the come up, that is all I did. Wake up, script, film, edit, repeat. Wake up, script, film, edit, repeat. And then I'll probably have a day or two where I do some research, just scan YouTube to see what's doing well and see how I can put my twist on it. But genuinely, it was my life. Like 2017, 18, 19, for two years straight, I was doing that. Like you've just got to be religiously doing it. It's a lifestyle, honestly. So what's the key to being widely seen on YouTube?

25:22Amol Rajan: If you had advice for a young YouTuber, maybe they're into boxing. How do you get seen? How do you get a big audience? How do you go viral? 100 % the first thing, what do you enjoy doing? second of all find your niche look at youtubers that are doing similar things to what you're doing or what you want to do and then just analyze their videos why is it doing well analyzing the niche that you're in and then at some point when you've done so well on your own niche and then you can start expanding and doing other things because now people now enjoy your videos for you that's another thing people should try not to do too much pleasing to the algorithm you need some sort of you need your personality in there as well and it needs to be really you yeah it needs to be you because that's what's going to keep people on your youtube channel to you know keep people engaged and coming back has it gotten harder to make money on not just youtube but other platforms have you found that like you know years ago if you got x number of views you'd be all right and you get said about money has it got harder to monetize or easier you mean youtube yeah i think it's nah it's it's the same yeah it's not it's not really changed much i will say that it's it's harder to get a million views these days because of competition competition and how many other media outlets there are why is someone going to go all the way to youtube to watch the video when they can see the same video on tiktok in like one minute do you see what i'm saying there's just too much outlets for people to consume media so it is harder to get a viewership on youtube nowadays i will say but that being said there is there's still an audience for youtube

27:02Amol Rajan: waitrose is a partner of the amol rajan connection they're an industry leader in animal welfare enforcing standards that go well beyond baseline requirements they have won more compassion in World Farming Awards than any other supermarket. All their eggs and fresh pork are free range and they're the only supermarket where every bit of own-labeled chicken meets the better chicken commitment or higher. That includes their fresh meat, ready meals, pies and sandwiches. So look out for Waitrose's groundbreaking five-tier welfare rating system on PAX or learn more through the link below. What's the end goal for you in terms of what you're going to use YouTube to do.

27:45Amol Rajan: I mean, people know Beta Squad, they might know Sidemen. If they don't, you know, these are individuals with huge followings. We now have personal brands that they monetize. Lots of ways. You can go on Traders, which can give you a big spike. But there's other things, you know, there's brand deals. There's kind of, you've got an incredible song out at the moment. Don't Let Me Down, which we're going to come to in a second. Stream Now. What's a stream now? I'm going to play a bit to you, actually. I need to get the wig, actually. But what's the kind of, what's the end point? what what is like you kind of you kind of won that completed the game to some extent right you kind of you know you've got this huge following what do you want to do with it um i love music i love making music that's something i've always loved doing as a kid and i'm just bringing back that love for making music as a kid to life hence my first release seeing where we could go with you know hosting presenting um maybe being a judge on some you know tv shows in the uk being on some Netflix, Amazon shows, hosting my own show.

28:45Maybe at some point acting. I don't know. To be honest, I don't know. I tried acting as a kid, but I didn't have enough time to do it. So maybe that could be another avenue. But I think this moment in time, I'm really loving music and I want to see how far I can take that. And also just, you've got to just as someone who just like is, you know, become a mate and is happy to see you doing well. You've just got to enjoy this moment. Exactly. That's another thing. Just enjoy it and not overthink it because to be honest, I didn't think I was going to start making music this year. So sometimes you don't actually know what God has in store for you.

29:17Do you know what I mean?

29:17Amol Rajan: So when you think about the fact that you said you grew up in a kind of YouTube generation, right? Yeah. There's this amazing evidence about how in the last 15 or 20 years, the media has split basically between traditional media and like a generation that's kind of online. and for instance in December 1986 30 million people watched the EastEnders Christmas special 30 million people that's 53 % of the population right if you take out kind of very young kids 1986 today football finals royal weddings and funerals aside basically doesn't really happen anymore and if you're kind of 16 to 24 the top news sources are Instagram TikTok YouTube Facebook people don't watch BBC One all that sort of thing do you watch any linear tv not really you know do you listen to the radio no no but how do you feel about the fact that young and old are just existing in these completely different ecosystems it's crazy to be honest i guess that's just what um older people are used to you know um yeah like the younger generation we've been raised you know online digitally everything is all streaming now it's just completely different worlds but it also takes away a shared experience 100 i agree in that sense because back then as a kid you're all coming together at the same time to watch the tv show i remember britain's got talent i remember those are my last moments watching tv and everyone's talking about it literally the next day everyone's talking about that same show the night before it's everything's changed now and weirdly traitors is almost the last show that can do that right Traitors is this kind of, and that's the thing that I think, you know, BBC and Claudia Winkleman and Studio Lambert deserve a lot of credit for it.

31:02Amol Rajan: It has been this incredible way of uniting the nation, which TV shows don't really do. But do you fear that something precious is lost when we go from a culture where there's a few sources of information and entertainment and everyone shares them, to a culture where it's all just infinite number of niches, YouTube channels, kind of, you know, social media, like a shared culture experience is lost something that you unifies us yeah is lost isn't that kind of isn't something kind of sad about that i think so yeah it's it's nice having like a full cultural experience that we can all experience together i think yeah to be honest like you said i think that's what um traitors did yeah traitors did to be honest they've smashed it with that because apart from that i can't really tell you a tv show that's really bought i mean woke up that's not a TV show though is it no no no but certainly that gets that sort of numbers I think World Cup is the closest thing yeah yeah yeah it gets massive numbers it gets massive numbers but that's once every four years isn't it maybe the Olympics and have you found there's a difference between the fame obviously it's different people maybe slightly older demographic but the fame that you get through traitors versus with YouTube you get a following which is a different thing because the people like I subscribe to your channel the people that subscribe to your channel are kind of following you specifically and then every time you update it, it comes to them.

32:20Amol Rajan: Whereas there's something different about kind of TV shows that are once every week, you know. It's kind of like it kind of comes on TV and then it goes away for a week and then it comes back. There's a sort of, you've got quite a personal relationship with your audience on YouTube, haven't you? They kind of, they feel they know you. To be honest, yeah. My relationship with my YouTube audience is crazy. It's like, it's all love. Is it all love? No, it actually is. Like sometimes they troll me, I troll them. It's just like, I don't know how to explain it, but it's very personal. That's the beauty of YouTube.

32:52You can build like a personal, fun relationship with your audience and it's... It's warm. It's very warm, yeah. It's very warm. How did they react when you said, I'll tell you what, guys, I'm going to become a boxer? Well, this was a long time ago. This was like 2022. And to be honest, they supported it. They were all for it. There is this crazy universe.

33:10Amol Rajan: Obviously, it's a very big part of your life now. Lots of other people have done it. maybe most famously KSI or Logan and Jake Paul. But people who aren't boxers decide to box each other. And that's just wild. I know, I know. You're not a boxer. It's true, I know. You're a very fit, very strong guy. I think your siblings might have been into it or you had it around you. But how do you decide just to go from being someone who creates incredible videos to being, I'm actually going to like put on the gloves and train and get in a ring and someone's going to punch me in the head? Yeah, I'll be honest.

33:42I don't know how, but this is another thing. It's just my personality. You just go hard or go home. I'm not going to overthink it. I want to do it. I'm a fan of boxing anyway. And it was like two of my worlds are now colliding, YouTube, boxing, and a few of my brothers had boxed before. So I already had the help. For one of my brother who was coaching me at the time, he had a stable of pro fighters. And that's probably why I built my skill so quick because I was around his pro fighters. They were battering me in the gym. But in a weird way, that made me better because when you're now facing people that are not on their level, it makes it easier in the ring.

34:20Can I talk about your training regime? Oh, no, yeah. I know what you're going to bring up. The time that we ran next to each other in the gym.

34:29Amol Rajan: Oh, I forgot about that. And then you told me you tried keeping up and then you were like, whoa, I can't do it. I thought you were going to talk about the fried chicken that you brought into the studio. That's a different thing. Let's not talk about the fried chicken. All the chips that you had with it. Okay, shall I tell the story about the gym? Yeah, yeah, go on. It was wild, man. We basically turn up at this hotel and for the first few days, bearing in mind my experience was a lot shorter than yours, for the first few days, you're not allowed to talk to each other. There's like minders everywhere.

34:58Amol Rajan: And I've got like half an hour, I'm like, I'm going to go to the gym. And I get on this treadmill, yeah? And I'm like caning it. Absolutely caning it. It's on like level seven. And then I'm like, I'm going to really, really push it and I'm going to go up to level 10 and I'm sprinting flat out. And then you turn up and we vaguely semi-acknowledge each other and then you went straight to level 13, yeah? And you were jogging so slowly. It was such... And I was like, and I was trying so hard and I was trying to impress you by going faster but I was actually on three levels sprinting where you were.

35:36Amol Rajan: You know, I didn't realise that's what you were doing until you told me afterwards. I was trying so hard to impress you. I thought you were over here doing sprints or something. I don't know. You're very, very, very fit. You're very, very, very fit. Boxing makes you very fit in general. It's just an all-rounder sport. It makes you fit. What's your training regime? Tell me. Jeez, okay. Wake up in the morning? Typical day. Wake up in the morning, brush my teeth, have my breakfast, head to the gym. I do my boxing pads. Or I do conditioning. Or I do sparring. But most of the time you start off with pads and then you go on to do your strength work.

36:10This is where you start, you know, doing your weight work. And then in the evening, you go on like a long run, usually between five to 10 kilometers. So you're training three times a day. Some days too, if you're going to spar one day, then you won't do your conditioning. You'll probably just do like a light run. So that's the two workouts done. And then on Sunday, I do one long run, like 10 kilometers, just nice and simple, just to keep the weight down. because when you run long, it keeps the weight down basically.

36:40Amol Rajan: And then in the time before the weigh-in, you're doing something called the cut. I remember in the chapel in Scotland you explained about the cut. Yeah. What is that? You're dehydrating? Yeah. So luckily for me, I've never had to do like a really bad cut, but a lot of professional fighters, they cut like five, six, seven kilos in one day the night before and then they put it back in. Whereas me, I'm only cutting like two kilos. It's not much. Like I'm not having to do a gruelling cut only because I'm so strict with my diet in camp that it naturally goes down to where it's supposed to be so what is the strict diet yeah so high protein when you've got like a big tough session not fried chicken and chips no no obviously not that uh when you got like um when you've got a big session carb up obviously but just not eating to be honest this is this is probably the best way to explain it so my carb portion would be as big as my fist that is very tiny my carb portion and then protein probably like the size of my palm and the rest is just veg yeah three times a day my breakfast is just eggs and some oatmeal and that's it in between i have some fruits and then naturally my weight just flies off and you're comfortable with that level of discipline do you not like yeah yeah yeah you say you say yeah but most people aren't no i think you know what it is you've got a target in mind because someone's I think that's why, that's what does it.

37:59I think if I've got someone else doing the same thing, if I know that he's training hard, if I know that he's eating well, and I know this is going to be this big fight that's coming up, I need to be on it, otherwise he's going to smoke me.

38:11Amol Rajan: So I've watched a couple of your walk-ins against, was it DK Money? Okay, yeah. And Winderson Nunes. Yes. Was that in Brazil? It was in Ireland, Dublin. In Ireland, Dublin. Best fight ever. Best fight ever. It almost feels so surreal that I'd done that. Why? The whole arena was erupting. It was his fan base that was there. There's a lot of Brazilians in Ireland, which I didn't know. It was very random. Brazilian a lot flew over just for him as well. To be honest, yeah. He's like the Brazilian Drake. He's so famous there. But anyway. But he's not a boxer. So this is Wenderson Nunes. He looked like a, how can I put this?

38:47Amol Rajan: He looked like a guy you wouldn't want to bump into at the wrong end of an alleyway. And he's been in training. Why was that fight so special to you? I think it's because, first of all, it was a big tournament at the time in the content creator space. Everyone was tuned in. It was kind of like a moment, to be honest. It was a spectacle. And I won my last fight, but the fight before that I lost. And it was a flute loss and everyone was like, oh, can Kenny win? And then this tournament came about and then there was the question, oh, can Kenny do it? Can he do it? Can he do it? I won my first fight in the tournament.

39:17And then the second one was this Wenderson Nunes one. this is where there were so many eyes obviously people were tuning in to see what i was going to do and obviously from windows and nunes side he had a big audience massive audience bringing in a bunch of brazilian he's unbelievably famous guy brazil is a big country you're almost fighting a country not a single no seriously i i was fighting a country because i remember when i posted my picture a day before the fight the weighing um promoting the fight my comments was just flooded with Brazilians saying, you're going to die, he's going to kill you.

39:49You're going to die, he's going to kill you. Just trolling me. I don't even know if it was troll, actually real menace, to be honest.

39:58Amol Rajan: A word about Amazon, one of the proud partners of this show. You know, around a million young people in Britain are not in work or education and solving that is a real passion of mine. Amazon do a lot here, but there is one program that really inspires me. Supported internships, training for young people with learning disabilities and autism, where 95 % are unemployed despite most wanting to work. Amazon give them real jobs with a coach beside them the whole way, and more than eight in ten go on to find permanent work. Search online for more. What does it feel like to walk into a ring up against someone who's got that big a following and who wants to punch you to smithereens?

40:44I was just enjoying the moment. it didn't affect me in the slightest. Not nervous? No, no. Don't you get scared? I get nervous in the changing rooms when it's not happening. I'm like, come on, let's get into it. I'm nervous in the changing rooms. I'm nervous walking out. But then when I get in the ring, I'm still nervous. But when the bell goes, it's very weird. I just, I'm not nervous anymore. And then all I can hear is my coach's voice. Considering this arena is so loud. You got all the Brazilians roaring. He's going to kill you. He's going to kill you. all I can hear the way my brain works I just laser focus it's very laser focus I can hear only my coach's voice in the swarm of so many people chanting he's gonna kill you he's gonna kill you it was mental and it didn't I don't know it didn't affect me in the slightest and I don't know why it just didn't just didn't what does it feel like to get punched in the face?

41:36adrenaline takes over so it doesn't hurt as much as you think I bet it does hurt though no it doesn't it really doesn't I think the only time a punch is hurt was when my second fight, I fought against a very tough opponent. He was a pro fighter, which is crazy, by the way. I think the promoter tried to set me up. He wanted me to lose, but I won that fight anyway. You beat a pro fighter in your second fight. Mental. That's still a bit mad. But I went in there within 30 seconds. Boom! Bear in mind, my first fight was 14-ounce gloves. And now we've just gone straight to 10. Boom to my jaw, flash knocked down.

42:10I was like, whoa. I have never experienced something like that and then my brain just like okay you need to be wary of this guy he's strong but in my head I was like I can still win but I've got to play it safe so I was just because I've got a very good jab so I was just you know beating him with the jab moving and this was my second fight by the way right now if I was to fight him completely different story I've got more skills I know how to I'm just a different fighter compared to where I was in my second ever fight

42:35Amol Rajan: Can you just describe if I was to close my eyes or you close your eyes when you get punched in the face and you go down, what does that actually feel like? It's like a flash. It's a flash. You're a bit disorientated and then you just got to get yourself back together quick. And to be honest, I recovered from that very quick. It was a flash knockdown. I got back up. To be fair, I don't even think I went back down. I don't think I went down. Now that I remember, he wobbled my feet. So he wobbled my feet. I put my high guard up. he was coming to basically just stall me with punches isn't it terrifying yeah it is terrifying obviously but surprisingly I recovered quick and then I just won the fight with my jab and yeah controversial fight though because some people say he won some people say I won but mate you won a win's a win a win's a win were your heroes growing up your role models boxers because it's interesting if you don't mind me saying if your dad wasn't around did you have role models male role models no I didn't you know uh i didn't i didn't have role models i had entertainers that i enjoyed what they had to bring to the world michael jackson being one of course he's my favorite the greatest of all time so there's a there's a popular kind of narrative out there about masculinity and modern men which is that kind of gareth southgate was our first guest he was sat there a few weeks ago yeah he's got a lot of worries about modern men and modern masculinity and he says that one of the big issues is role models and that people are looking online.

44:06Amol Rajan: But do you worry about kind of people who are maybe 10, 15 years younger than you now? If they're online in today's online world, the sort of people that they're being exposed to could be pretty toxic. Mate, that is so true. The state of social media right now, the stuff that people have access to, the content that people are putting out for the younger generation is insane. But that's where, I mean, parents can do as much as they can to try to prevent that. But ultimately, if it's out there online, they're always going to find a way to find it, you know? Has it got worse? When you say the state of social media now?

44:41You mean toxic masculinity influence? Yeah, there was a period when all that stuff was going on. I think it's died down a bit. I haven't really heard much about it. But there was a period when all that toxic masculinity stuff was going about. Who done a documentary on it recently? Louis Theroux? Yeah, yeah, yeah, yeah. I think after that, that was the last time I heard or saw about it. I feel like he killed it.

44:59Amol Rajan: Yeah. Because I didn't see anything after that talk. He did a thing about the manosphere. Yeah, that was it, the manosphere. After that came out, I feel like that whole thing just died. Yeah. Because before then, it was everywhere. There's this kind of narrative out there that kind of modern men are struggling. And yet here you are, didn't grow up with a huge amount of money, went through an awful lot as a kid, and you clambered out of it, you know. I don't know. I don't know how. I just, yeah. I don't know. I'm religious as well, so some of it I'm just like, it's just God's timing. Like some things, I can't even explain why.

45:31It just, do you know what I mean? Do you feel like that almost about traitors? Like something like that is God's gift? Honestly, I don't know what I can say because I went in there with no plan. People think I'm lying. I went in there, no plan. I was just like, my whole thing was, Nico was my good friend. He was on it last year. Yeah, and he got... He went out so early. And then they said... I know where that feels like. And then he was just like... And then I found out I was going in on the show and this was when I was meant to have a fight and my agent was like, nah trust me do it it's big I was like you know what let me just go in and have fun let me just try beat Nico get to like episode three and then come home and then just rub it in his face and then as time's going by I'm like oh okay I'm I'm actually doing well I'm having fun I'm enjoying myself and once I saw that I might have had an opportunity to win then I just okay I locked in basically I was just like you know what let's actually try because I swear I had no plan I I just went in there just wanting to have fun, meet some new people and just see what happens.

46:32You didn't even have a plan to try and keep a little bit quiet. What do you mean? That isn't like fly under the radar. No, I had nothing. No plan. I was just like, whatever happens. I swear to you, I had no plan. You look so calculated at somebody. No, everyone keeps saying that I had no plan. I promise you. Bro, look how passionate I'm saying it. I had no plan. The only time when I started to have a plan was when I got recruited as a traitor. because the only reason part of the reason why I went so hard at Hannah by the way is because I had the shield remember I was like listen I'm going to have my moment now this is it I'm going to get her out and if I go out next I've had my moment on TV and then I got recruited I was just like oh alright

47:12Amol Rajan: now it's time to turn it up alright now we come to the crunch go on tell me how nice it is to get recruited it's a traitor

47:22I can't lie it felt great I couldn't believe it but shout out to Myron James I can't say

47:29Amol Rajan: Oh mate I'm so jealous mate I was watching this episode Yeah For the screenings Yeah Ahead of Uncloaked And I was I mean by then obviously Several months I was rooting for you I was just like I bet that felt good man Nah I can't lie It was good fun It was good fun I'm not gonna lie And then you kind of Suddenly reveal yourself Can we talk about Maya Yeah Why did you turn on it Well It was obvious after James had established that the library and perfume theory was real I was like to myself me and Maya are the only people left in that room that's alive everyone had been murdered or banished at some point team faithful are going to realize that we're the last two people alive bear in mind I'd already left the room I was with Sharon and Maya was the last one in that room with James so And naturally, I think Team Faithful are going to try and get Maia out.

48:25So I said, if you don't put up a good fight, a good argument, I'm going to have to vote for you for Team Traitors to try and have a chance at winning. Otherwise, yeah. Did you feel that you were betraying it? Nah, nah. Because I explained to her the situation beforehand. So it wasn't like a... Like, we'd already spoken about it on camera.

48:46Amol Rajan: And in that moment, at the end, at the final hurdle, did you think that you were going to win? Yes or no? Yes, because James and Ramesh, I felt like they really trusted me. No, because I was the last person alive in that room. So I felt like if it came down to it and they needed to get someone out, they would get me out. But I was still willing to try. You know what? You never know. Who cares about winning? You got to the end game on training. Yeah, exactly. I had a lot of fun. That's why I said I'm not too fussed that I didn't win. obviously I'm very competitive but to be honest me getting that far is a win for me anyway it feels like a blessing as you say especially if you're religious that's the kind of it feels like you know what I mean and plus I know I've never said this but I'm kind of glad that I didn't win only because me, Ramesh and Bash was genuinely bonding towards the end and I felt so bad that I was potentially going to have to stand up there and say I'm a traitor I don't know I don't know I don't know how they would have taken it because we were bonding so much towards the end and I'm having to keep up this lie.

49:49I'm like, mate, can this game just be over and done with? And then the relief, when I just got voted, I was like, thank God for that. I'm happy. It's fine. I've done well. I've had fun.

50:00Amol Rajan: As someone who ended up in a coffin at the end of episode one, mate, I think you should take the win. You should take the win. It's the end game. So you knew Maya before, right? You've known Maya for a long time. I've got a big thing about, I don't ask people about private life and I don't ask about personal relationships, but the press intrusion that you've had over the last few weeks, must be on a different level to anything before yeah how do you cope with that i mean i come from a youtube world i'm known in the online space you know have you ever had this sort of level no i've never like i'm so used to just i still would love to take the train i was still would love to go on a walk but it's mad now like getting papped anywhere you go it's crazy i've never how How do you feel about it?

50:44It's not great, let's be honest. Everyone loves their privacy. Are you being followed round? You went, I think,

50:51Amol Rajan: Maya's party, which was, I think, a Halloween party. I was away on half term. And after that, endless rumours. And I don't even, do you look at this stuff or not online? Yeah, naturally, it just comes up in my feed. And I'm just like, well, this is a lie. This is not true. Tell me the stuff that you were reading. You were like, it's just not true. All of it. All of it. Really? All of it is not true. All of it. Anything you see, I don't think I've seen one thing you know what they do they do tactical wording on the headlines as well I'm like okay well I kind of said that I kind of didn't you mix that together to make this mental headline it's they're very smart about it how do you feel about that misrepresentation?

51:28if it's not true I think it just makes me uncomfortable knowing that anything I say can be taken out of context like even this will probably be the last interview slash I don't know

51:40Amol Rajan: how do you explain this interview? podcast show Yeah, this is probably the last one I do. I'll just say this. I massively, massively appreciate it because I know everyone wants a piece of your time and that's why there's certain things you'll notice I don't ask about. But I... Let me say it and then you can say whether or not you agree. I find it really hard still when I read stuff about me, which is completely untrue. It does affect me. Yeah. And I spent 10 years in newspapers. I used to be editor of a newspaper and like Truth was our kind of like... I went into it to get things right. and I read all this stuff and I'm like but that's just complete bollocks so when you're reading stuff in recent weeks about you and Maya and it is you can describe the truth or otherwise of it how does it make you feel?

52:24Uncomfortable because it's not true yeah uncomfortable and you discuss it with her? yeah we just laugh it off because she gets it horrible yeah she gets it all the time all the time she told me as well that you know the press are really bad on her but I didn't really understand it. I'm from a different world completely to her. I'm so used to online. I'm just out and about. If you catch me, take a selfie, I move on. It's so different, you know, it's so different compared to the mainstream press stuff that she has to go through.

52:58Amol Rajan: AI is changing the world but the dilemma we face in business is making AI work for us and not everyone else. That's where Google Cloud is delivering results for big UK customers and why I am so pleased that they are launch partners of the Amol Rajan Connection. Their work is based on 20 years of research and development. And as part of that, Google Cloud's AI assistant, Gemini, helps each company design a unique platform, bringing together fragmented data and workflows. Discover more about making AI work for your business, cloud.google.com forward slash AI. We talk about things that are made up.

53:38Amol Rajan: is it true that you broke a rib? I didn't break a rib. The internet thinks you broke a rib. Yeah, I know. I don't know where this came from. What's the story? What's the truth? I don't know where it came from. I don't know where the story is from. The truth is I haven't broke a rib. I don't know where that story came from. I'm not retired from boxing. I never said I was retired. I saw that I was retired. It's just a lot of things that are being said about you. That's why I said most of it is just not true. A lot of it is just strategic titling headlines to make you like engage with the punch. Search engine optimization.

54:12Amol Rajan: Do you ever feel like you should correct some of this stuff? Yeah, but I can't be arsed. And to be honest, I feel like I can't be arsed. And I feel like, you know, when you correct stuff, it gives it more attention. So I'm just like, oh, whatever, man. And I just ignore it. And yeah, I feel like most times people move on anyway. It's news for today. And then tomorrow there'll be someone else who gets it. And then the next day is someone else. You know what I mean? so I just don't but do you care what people think about you if people nope I don't if I did then I would address everything I don't I think it's because I've been doing online stuff for so long that I've just built a thick skin that whoever wants to say whatever they want to say cool I don't care but you don't know me personally and people that's seen me my audience and close friends that know me know my real true character so well I hope as a mate that it kind of dies down for you.

55:07Amol Rajan: I really do hope and I hope you're not getting followed and, you know, they're not making your life hell. But I hope that the flip side is I hope you can use this amazing profile to do good things. Yeah. And I hope that you don't let me down.

55:29Amol Rajan: Don't let me down. You look like you're having such a laugh. It basically looks like kind of like Miami Vice 1980s kind of American culture from like 30, 40 years ago. It makes me feel like you're living out a film that you've watched or something and you're having a good time doing it. What is the idea behind this song? Well, Don't Let Me Down. It's a song about betrayal. Who are you talking about? I'm talking about anyone. It could be about anyone. It could be about a friendship. It could be about a relationship. It could be someone close to you. It could even be about a game. so Mafia we play this yeah we play Mafia on YouTube which is similar to Traitors there's a lot of betrayal backstabbing happening there's moments where you need your teammate to please just don't let me down in this situation where did the visual kind of concept or the idea of this shaggy hair where did that come from I listen to a lot of 70s 80s music that what oh okay we're gonna go in Charlie Wilson The Gap James Brown Bruno Mars he's more current Michael Jackson and obviously Rick James, Lionel Richie.

56:37Really? Exactly. So these are all the guys that... They're kind of crooners, man. They're people with voices. I mean, James Brown, like, you know... James Brown, Charlie Wilson. So you're kind of getting to live out,

56:47Amol Rajan: kind of... Yeah. That's a beautiful thing, man. You're getting to kind of be part of their... Their universe. That's wicked. Because it's kind of died down, isn't it? Like, music nowadays, like, it's good, but this is the music I listen to, you know? I love old school funk, pop. there is something about music from that era that just has a soul and a depth which I just like and that's why when I saw your video I was like he's getting to live out being one of his it's almost like you're living out a fantasy of being back then or something yeah yeah and it's just feel good music you know high frequency like music that makes you feel good as well a lot of music today I don't know it's a bit negative I just want everyone to just feel good when they listen to my music they may I feel good when I watch that video and then I get jealous of your hair it's a wig right it's a wig no it's real yeah who's laughing in the back

57:40it's not real though is it it's real man yeah that hair but it's long yeah I grew it out that's why I was wearing durags for the longest time

57:49Amol Rajan: oh my absolute days we've got two final questions one is you raise I don't talk about people's private life and I don't talk about faith unless they raise it you raised God yeah What role does faith and God play in your life? 100%. At the forefront of everything. Always praying. Always. Yeah, everywhere I go. Like, you know, sometimes I see something so beautiful and I just thank God. I'm like, wow, look at that. Because I believe, obviously, God made earth and we're all his creations. I just think, yeah, it's beautiful. What faith? Christian. Yeah. And when you say you pray all the time, would you have been praying, for instance, through a box of mouth, through traitors?

58:28would you have prayed through traitors yeah some nights i prayed just yeah just a prayer for guidance just um just thank you for life to be honest most of my prayers are just i'm very thankful these days because i didn't have a lot growing up so every time i wake up everything just still feels so surreal so i'm always it's my most of my prayers these days you're just thanking just thank you thank you thank you for this life that i have just being very grateful for everything

58:54Amol Rajan: that i have and do you think that it follows from that as it does for a lot of followers of of jesus's teachings yeah that your life should be to a large extent a life of service yeah yeah because i i got that kind of i know a bit about the stuff that you do for people who are less fortunate than you away from youtube and all that so i got the impression that you're someone who wants to give back quite a hundred percent all my money i make i just most of it anyway i even invest or I just give my mum, my family, my little brothers and sisters. I was going to say my little brother. I've been spoiling my brother so much to the point where he's spoiled.

59:28So I've stopped it. I've stopped it for him. But my little sister, I still spoil my little sister. Like my mum and my sister, I spoil them.

59:37Amol Rajan: Mate, they must be so happy to watch you like, you know, flower in the world, you know okay so that's the final question so the reason I set up this whole crazy show and podcast is there's a lot of anxiety out there people feel a lot of worry about the speed and scale of change and I want to try and give them a sense of like agency feel like they can control their future and so our slogan is win the future and you Kenny Audrey Derry you said it right Audrey Derry yes you are clearly especially right now one of life's winners and you got a Very, very exciting future ahead of you. What's your advice to young people watching this right now?

1:00:18Amol Rajan: Oh, wow. Inspired by you, as millions of people are, and I know that because I follow you online. What's your advice on how to win the future? How to win? I'll say pick something that you enjoy. Work hard. I would say religiously work hard. Study people that do the fields that you want to do. See why they've done well and, you know, apply it to yourself. be very disciplined and just I'll be honest work hard that is the key just work hard to where you want to be because nothing works like hard work exactly Kenny mate King Kenny I will always be faithful to you mate respect bro thank you so much man I didn't know Kenny before he came in and sat next to me in a Scottish chapel a few months ago but I've gotten to know him pretty well and he is kind of irresistible you know he's incredibly charming He's incredibly nice.

1:01:11Amol Rajan: He's incredibly down to earth and incredibly smart. And I so enjoyed that conversation. If I had to come away with some takeaways, I'd say he was annoyingly good as a faithful. He was even more annoyingly good as a traitor. And then the third thing is that beneath that vast, beautiful smile and that incredible left hook is someone who really understands the business of the creator economy. Kenny is going to be answering your questions, many of which you very kindly sent in, in our question and answer episode or quark episode. Just hit subscribe or follow and you'll get that sent directly to you.

1:01:49Amol Rajan: And it's worth saying, I usually put out a plug for the guests and solicit your questions via our free weekly newsletter. You can sign up for that. It's completely free at amolrajanconnection.com. We didn't do that this week because, frankly, we've got Kenny at pretty short notice. But thank you for all the questions. His answers are absolutely brilliant. Thanks so much as well to our launch partners. We simply couldn't do this without them. So thank you to NatWest, Waitrose, Amazon, and Google Cloud for all of their support for the Amol Rajin connection. And thanks for your support too. I'll see you really soon.

From the publisher

This is King Kenny as you've never seen or heard before. Childhood poverty; the trauma of looking after his Mum; where the ambition to make something of his life comes from; and press intrusion. In a series of deeply personal reflections, he also talks about the role of faith, growing up chronically online, where digital media - and his own career - are heading; and what it feels like to get punched in the face as a boxer.  Millions of people across Britain were charmed by the smiling Faithful-turned-Traitor from Watford. But this is an intimate side of him he's never shown before. 

Please follow here for free so we stay connected. 

Chapters:

00:00:00 Introducing King Kenny

00:06:46 Growing up as a young carer

00:15:35 Natwest advert

00:16:07 Early days as a YouTuber and addicted to gaming

00:18:27 First jobs

00:23:05 Temperament as a Faithful and a Traitor

00:24:39 What does it take to win on YouTube?

00:26:59 Waitrose advert

00:27:39 Where next?

00:29:18 Separate media worlds colliding with Traitors

00:32:57 The decision to become a YouTube boxer

00:34:23 Kenny and Amol in the Traitors gym

00:38:12 Best fight ever

00:39:56 Amazon advert

00:40:35 Boxing nerves

00:43:32 Role models and social media

00:47:49 Did he betray Maya?

00:50:06 Maya, Kenny and press intrusion

00:52:55 Google Cloud advert

00:53:35 Fake stories about Kenny

00:57:51 God, faith and Kenny

00:59:46 How to Win the Future #wtf!

Thanks to our launch partners for all their support.

NatWest -  More details at natwest.com 

Waitrose -  For more information visit waitrose.com/goodfood

Amazon - Search supported internship on aboutamazon.co.uk

Google Cloud - Discover more: cloud.google.com/ai

Sign up to our FREE newsletter and join our membership club:

amolrajanconnection.com

Patrons:  Helen Edwards, Susanna Berger & Paul Williams 

Team:

Video Editors: Rachel Dinnewell & Ben Bonsey 

Cameras & Sound: Chris Meloff, Oakley Moffatt, Jack Kircher at Koko Studios

Producers:  Pastel House Media   

Produced in partnership with Sister Group 

Creative Director: Kiera Maloney

CEO and Executive Producer: Elizabeth Needham-Bennett

More from The Amol Rajan Connection

All episodes