In short
Podcast Notes: The Art of Charm - Episode: 3 Steps For Building Friendships As An Adult
Summary In this episode of *The Art of Charm*, hosts AJ, Johnny, and Coach Michael Herold discuss the complexities of making and maintaining friendships as adults. They explore the alarming trends of loneliness and the importance of propinquity—strategic use of proximity—in forming social connections. The episode provides actionable strategies to enhance one’s social life and strengthen personal relationships.
Key Concepts
The Loneliness Epidemic
- Alarming Statistics:
- A survey by Meta and Gallup found that approximately 24% of adults worldwide feel lonely.
- The US Surgeon General reported that young adults (ages 19-29) have the highest rates of loneliness.
- The shift towards remote work and digital connection has exacerbated feelings of isolation.
Propinquity
- Definition: Proximity and consistent interaction increase the likelihood of forming friendships.
- Application: Regularly attending social activities, such as clubs or classes, fosters familiarity and opens doors for deeper connections.
Actionable Strategies
Building New Relationships (11:24)
- Identify Interests: Rediscover hobbies or explore new ones for social opportunities.
- Engagement: Join clubs, classes, or community events to meet people with similar interests.
Mitigating Friction (34:06)
- Recognize Barriers: Understand the obstacles others may face in engaging with you (e.g., time constraints, travel).
- Reduce Commitment Levels: Propose low-pressure meetups that require less time and effort.
Developing a Plan for Social Life
- Structured Activities:
- Create a regular schedule of social outings (e.g., weekly run clubs).
- Consistency builds familiarity and deepens connections.
- Create Opportunities: Have events where new acquaintances can gather without feeling pressure.
Social Sales Funnel Concept (44:55)
- Host Events: Organize monthly gatherings that can serve as a qualifying event for new friendships.
- Invite Others: Encourage invitees to bring friends, reducing anxiety about meeting new people.
Key Takeaways
- Importance of Action: It is crucial to take proactive steps in building friendships rather than waiting for others to reach out.
- Patience and Consistency: Building meaningful relationships takes time, and often multiple interactions.
- Self-Discovery: Engaging in personal interests makes you a more appealing friend and creates natural opportunities for connections.
- Community Engagement: Regular participation in social activities fosters a sense of belonging and combats loneliness.
Conclusion The podcast emphasizes the necessity of intentional efforts in forming and maintaining relationships as adults. By understanding the dynamics of loneliness, leveraging propinquity, and actively participating in social opportunities, individuals can enhance their social lives significantly.
Additional Resources
- Social Capital Networking Masterclass: Offers practical strategies for improving networking skills and building meaningful connections.
- X Factor Accelerator Program: Aimed at enhancing social confidence and communication skills through frameworks and tools.
Note Listeners are encouraged to reflect on their social habits and consider adopting the suggested strategies to improve their friendship-building efforts.
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Transcript
Automatic transcript. May contain errors.0:28You know why you're tired all the time? talking or even using my camera. Stuff is built to intake information quickly in whatever form you think in and turn it into actionable tasks right away. Lists and stuff are built like completable projects. So that book you want to write, that business you want to start, or that trip you want to plan starts to take form inside stuff, step by step. The magic is it gets exponentially more powerful the more you feed into it. Download stuff today. Start brain dumping and organizing your tasks and feel the freedom of an uncluttered brain. Download stuff for free today by going to trystuff.app.
1:04That's T-R-Y-S-T-U-F-F dot A-P-P. Or simply by searching stuff, S-T-U-F-F in the app store and to enjoy everything stuff has to offer. You can get 50 % off your first year of extra stuff by using code charm at checkout. Get stuff done and start closing your open loops. Download stuff from the App Store today. Holiday season. Travel, gifts, hosting. It's easy to lose sight of your money this time of year. I saw all the travel and gift expenses adding up and it was a wake-up call. Made me stop and adjust my spending before the credit card bill arrived. If you want to keep your finances under control this holiday season, you need to be using Monarch.
1:44Rated Wall Street Journal's best budgeting app of 2025, Monarch is the all-in-one personal finance tool that brings your entire financial life together in one clean interface on your laptop or your phone. And right now, just for our listeners, Monarch is offering 50 % off your first year. I'm checking my holiday spending category to make sure I don't start the new year with a debt hangover. You can link everything, investments, 401ks, property value, get your true net worth and stay on top of your year-end priorities. Monarch does the heavy lifting. Link all of your accounts in minutes, clear data visuals, smart categorization, you'll never touch another spreadsheet again.
2:20Don't let financial opportunities slip through the cracks. Use code charm at monarch.com in your browser for half off your first year. That's 50 % off your first year at monarch.com with code charm. What's really important is to create propinquity, which is consistency. So when you start showing up to that weekly run club every single Wednesday evening in Venice, Over time, people are just naturally going to see you as a familiar, friendly face who has a shared interest, and that creates the space and the opportunity through propinquity for these social connections and ties to start to happen.
2:58Welcome to the Art of Charm podcast, where we break down the science of powerful communication and winning mindsets so you have the cheat code to succeed with people. Every episode is jam-packed with actionable steps to unlock the hidden superpowers inside of you. Level up with us each week by listening to interviews with the best in business, psychology, and relationships. We distill thousands of hours of research into the most effective tools and the latest science so you can start winning today. Let's face it, in order to be seen and heard, your communication needs to cut through the noise.
3:28And we're going to show you how. I'm AJ, successfully recovered introvert, entrepreneur, and self-development junkie. And I'm Johnny Zubak, former touring musician, promoter, rock and roller, and co-founder here at The Art of Charm. And for the last 15 years, we've trained thousands of top performers and teams from every background. We have dedicated our lives to teaching men and women all they need to know about communication, networking, and relationships. You shouldn't have to settle for anything less than extraordinary. All right, today's episode, I'm joined by Johnny and Michael to discuss making friends as an adult.
4:05And this is one of the reasons that many of our clients join our coaching programs. because we're struggling as adults to find and make new friends. And of course, we think about our past, school, activities organized for us. There was a lot of space in our lives to be social, meet and connect with new people. Recently, Cal Newport joined the show, and he was talking about this rise in pseudo-productivity, where our work is now boundless. We are 24-7, 365, expected to be responding to Slack messages and email and pseudo-productivity, busy work that keeps us always on on the work front. That makes it difficult to actually find the space, the time in our lives to plan to be more social and, of course, create those friendships that are so meaningful.
4:52I know in the past we've also talked to Dr. Robert Waldinger about the importance of a healthy social life and fulfilling relationships in your life create longevity, mental, physical, and emotional health. So it is important to our survival that we are continuing to build and strengthen relationships even as adults. So today we really wanted to talk about what are some trends that we're seeing? Why are some reasons that clients are joining our coaching program around strengthening their social connections, growing their social capital, and some strategies that you can implement after today's show to make making friends as an adult easier, more fun, more enjoyable, and less like a second job, a side hustle, or a full-time job.
5:37So as we jump in, I want to talk first about the loneliness epidemic. I know we've shared some stats in the past on the show about this, and there inevitably comes some people responding. I'm not feeling lonely because we think about loneliness as maybe having no friends or having no social ties or connections. But in actuality, what we're talking about today in terms of loneliness is just growing distant and growing apart from people in your life, seeing meaningful people in your life less frequently, or maybe moving across the country and not being as connected as you were to past social ties can lead to this aching, nagging feeling of, I want more in my social life.
6:18I want to be more fulfilled. I want to feel more connected. I don't want to feel so distant from my friends who got married, had kids, moved away, or their career has taken over their life. And I know, Michael, in researching for this episode, you found some great stats around this feeling that we're all having around loneliness. Yeah, there were actually two massive surveys released just at the end of last year, and one was done by Meta and Gallup. And they found that almost a quarter of adults worldwide reported being fairly lonely or very lonely. And so in total, that's more than a billion people.
6:57And the survey was massive. It was conducted in 142 countries. And what they found was that 24 % of people 15 years or older reported feeling very lonely or fairly lonely when they were asked, how lonely do you feel? So now 142 countries. So I thought to myself, ah, yeah, that's not the Western world, right? That's not the US. That's not Europe. That's especially those countries. They rate even higher than 25%. They're more in the range of 30%. And the other survey that I found was done by the US Surgeon General. It's called Our Epidemic of Loneliness and Isolation. And they found that especially young adults had the highest rate of loneliness.
7:39those between 19 and 29 years old those were those that responded most enthusiastically to being asked, hey how lonely do you not most enthusiastically they were the strongest with their answer when they said hey I actually really feel lonely and for those that did not report loneliness or social isolation 90 % of them had three or more confidence. Now, half of Americans in 2021 reported having three or fewer close friends, people they can actually turn to when they want to do something, when they struggle. And in 1990, only a quarter of people would actually respond that they have only three or less close friends.
8:31yeah um well i don't even know where to begin because we've talked about this subject uh over the last 17 years and when we first breached this subject we talked about the technology at hand and this is like 17 years ago and we discussed that we are now being dealt curated, algorithmically chosen experiences that are exactly what we are looking for. And it never ends. So if I have the choice to leave my house, drive somewhere, go to somewhere where I don't know who's going to be there, how long I'm going to be there, if I'm going to enjoy myself, I have a ton of unknowns versus a curated, amazing experience that is for me and has been selected for me through the choices that I have made.
9:44We said back then that this epidemic was only going to get worse. It has. We said then that the experiences that were curated for us were only going to get better. And they have. And the social media outlets and websites that people spend their time on, TikTok and all of the Telegram, they go on forever. The curated scroll has been designed so that you stay on these accounts and you keep consuming and it hits your everything that you want. And what are they calling it? Dopamine fixes, right? And we're going to chase that. So I think for a lot of people, they have to understand that they are comfortable and they're not leaving the house because of these algorithms and how it is set up to curate the content that you're looking for.
10:55So now that you know that you're enjoying or you're stuck in them or you're lonely now because you have spent all of this time alone, well, there is a reason for that. So I think for a lot of people, the first thing that they have to admit to is I'm comfortable, but I'm lonely and I'm lacking in connection and friends and relationships are more important to me than another Friday night on TikTok. And if you don't make that choice, nothing is going to change. So you have to first admit that there's a problem. In the last 17 years, we've now developed a term, parasocial relationship, where we We are starting to develop relationships with our favorite creators that are one directional, meaning we consume their life.
11:51We feel connected to what they're showcasing for us. And this rise of parasocial relationships is how celebrities and artists market themselves to us to grow that connection with their fan base. But there's no real connection happening there. We know what's going on in their life, but they're not invested in our lives. They're not consuming what's happening for us. And as you said, it creates this empty caloric feeling of eating junk food, that I've consumed content that gives me dopamine, that allows me to feel connected. But at the end of the day, I've lost my confidence. I don't have those people that I can share my frustrations with, my goals, my challenges, my things in my life that I want to celebrate, that I want to connect with other people around.
12:36Yes, those parasocial connections are inadequate. They are, what's the term? Junk calories, right? It serves its purpose to keep you occupied and distract you from your loneliness in the moment. and gives you just enough to give you a warm, fuzzy feeling that you made the right choice. But when that drug wears off, you're back to staring at the ceiling going, what's wrong with my life? And some of our clients have seen it in other people. So they've lost friends and relationships to parasocial relationships, to video games, to people focusing more on their work, giving up their third place, as we've talked about in the past.
13:22That opportunity to socialize has dwindled in a lot of our lives as we've seen the rise in pseudo productivity. We've seen technology inject into our attention economy, stealing away our time and attention from investing in real quality relationships in our life. And it's frustrating when you look around and you don't have the social opportunities that you had, let's say, in college or in high school that were planned for you, that were set up, that you just had to show up and naturally social connection happened. So once you've recognized that this is a area of focus for you, maybe a struggle, frustration, you're starting to feel the tinge of loneliness, recognizing that you're drifting away from people in your life, what do we do to start building relationships?
14:12And I know that's typically one of the first questions that clients will ask us when they join the program is they want to know, okay, well, what can I do about it? How can I start going out there and meeting new people and connecting with new people in my life? And we often ask, well, what do you do for fun? What are your hobbies? What are your passions? What are you engaging with outside of work and outside of family? Because that is typically where the best social options are going to lie. And unfortunately, a lot of us have allowed our hobbies and passions and pursuits to dwindle as well. I think a lot of us have never recovered from cutting back when we were in the middle of and having to deal with COVID.
14:56Everyone had to pull back of the activities that they were doing, the outings that they were going to. And certainly they had to let go a lot of relationships that just weren't as functional or just able to continue those connections during COVID. And because of that, there's never been the great recovery after COVID of going back out, being social. I mean, we certainly have seen businesses ask their employees to start coming back to the office. But again, there was a reason for that. Those businesses realized that they were struggling. They didn't have much cohesion in the office. It was difficult for some of these leaders to motivate their team members.
15:42And there's just not going to be the camaraderie that people have when they see and hang out and talk with each other on a daily basis. And, and that team morale goes a long way in being productive. Now, AJ, you're going to talk about the pseudo productivity that you had talked about with Cal Newport. But the one thing I wanted to say before that is that the team morale, right? The synergy between team members that fire each other up, that the, a healthy competition between people getting inspired when you see somebody that you care about, put in extra work and want to match them and get fired up for a product, a project that's that's lost when everybody is working in in different places i and in fact i mean i feel it just within our own company luckily it's we're a small unit and we talk uh regularly but when you don't have that uh those personal and in in-person interactions there's a lot of momentum energy, synergy, and excitement that you lose with that.
16:58Those large companies seen it, right? They asked everyone to come back. I think Elon Musk was one of the first people to like, listen, you're coming back to work. Pick up your stuff, get in your office, let's go. Yeah. I think what was interesting in the conversation with Cal Newport around pseudo productivity is that this always on environment that's been created has led people to feel differently about remote work. Some enjoy it immensely because it allows them to actually have the space in their life to do deep work. And maybe they're introverted, so they don't have to deal with the interaction and the team morale and the collaboration that you mentioned there, Johnny.
17:38Some people really want to go back to the office and really crave that because they're extroverted and they found a lot of meaning and value in the relationships that they had at work. and yet we're trying to sort out this balance. But along with that, there's this never-ending nagging pressure of, I have to respond to everything immediately. I have to communicate on every platform that the company assigns to me. And I can't put my phone down for hobbies and passions and pursuits. So we see clients looking at us and they, oh, AJ, that'd be great, but I got to answer this slack. I don't have time to engage with hobbies and passions right now.
18:16So AJ, I'm going to add to that as well. You mentioned that the extroverts were the ones yearning for that office, you know, and working with our clients and researching and looking at all the stats I have seen and read a lot about the introverts who, yeah, they don't want to talk with people. They don't want to have a lot of interactions, but they like to be in the office environment. it. Other people conjugating and walking around and hanging out lifted them up. They just weren't the kind of people that wanted to feel obligated to go with everybody to have drinks after work or to make sure that everyone is going to lunch together.
18:56They like their quiet time, but they like to be in a vibrant office space. Coming back to this one thing you said, AJ, stuck with me where clients come to us and they say, okay, I have my work and I have my stuff that I do at home, but I don't have like friends to hang out with. I don't, and I don't have any hobbies that I'm doing. I don't have any passions. I don't have things that fire me up that I'm doing in my spare time. And then they have it backwards because they come to us and they say, I know how to fix that. I just need a couple of friends and then they will take me by the hand and they will drag me to all those fun events that they are doing.
19:33So my problem is if I have, I don't have any friends, but if I bring them in, now my leisure time and hobbies, my passions are taken care of because they will entertain me. And of course that does not work because the last thing a person that you've just met wants to do is turn into your personal entertainer and tour guide. Yeah. And I think what's challenging in a lot of ways is maybe those hobbies and passions and pursuit you enjoy doing with friends, but those friends have lost interest in those hobbies or passions, or they've redirected their energy now to raising a family or to growing their business or to advancing their career.
20:09And sometimes there's this self-judgment of, well, why am I sticking with this hobby or passion if it's no longer important to my friends that I enjoyed it with? Why am I still in this trying to build this band? Or why am I still trying to golf when everyone else now doesn't have any time for these activities. So there is also a level of self judgment and self criticism that we have to overcome around losing things that are important to us because the social pressure around us has said, maybe that's not as meaningful. So step one in recognizing this phenomenon is to ask yourself, am I engaging in something that fulfills me, that gives me life, joy, and fun outside of work and outside of my family?
20:54Do I have that pursuit? Do I have something that I'm engaging with in a meaningful way in my leisure time? Or as Johnny was sharing earlier, am I just a passive consumer of everyone else's content and everyone else's fun that's going on in their lives on this little device that's in my pocket. Once we recognize that that's really the first step to take, to start to reinvigorate yourself, to become high value, as we talk about on the show, when you actually have activities that light you up, that you're passionate about, when you actually go out to socialize and meet new people, that draws and attracts the right people to you.
21:34So instead of being that beacon of, I need someone else for fulfillment, I need someone else to plan things for me. If I just find someone else, then I'll find my hobbies or passions. That actually works against you. It's a beacon for the wrong people in your life, the people who aren't doing exciting things, who might want to take from you versus when you recognize what you're passionate about and you start sharing that in conversation, you start engaging in social activities around that passion, everything becomes a lot easier in terms of making new friends. I guess just to add to that, everyone needs to think about, as you mentioned, AJ, what they're passionate about and start to think about those passions in relationship to how you engage in them.
22:22Right. Like I can engage with music through my devices and I do. I love listening to records. I love finding new bands. there's a lot of incredible ways where young emerging obscure artists are getting recognized on social media that i find utterly fascinating and it's it's a lot of fun engaging in that but ultimately at the end of the day to me nothing is better than seeing that that band that you discovered play live and that experience at least as of yet has not been duplicated to the heights of of actually going to see that band in real life and because of that that's the that's a motivator that gets me off the couch from a curated night of of discovering new bands or just blasting a record and zoning out to it, which I love to do.
23:29And I will opt for that if I do not find a great show that I would rather go see live because, well, one, it's the performance aspect. But again, we are talking about getting together with other people, enjoying that experience with other people. And as much as I love zoning out to my favorite bands, zoning out to my favorite bands with other people next to me and join sharing in that emotional space is that much better. That's the, that's the human experience. The human experience is not enjoying that band by yourself. It's being in the room with, and sharing that experience with everybody else, including the people performing on the stage.
24:19And AJ, you were mentioning about the run club, right? Well, again, a passion and an interest that cannot be duplicated sitting on the couch. And you may be able to get, maybe get on a Peloton and get their headphones on and chat with somebody else who's also on their Peloton, but going riding together, going on a run together, going on a hike together, and sharing in that experience, that hike or run being difficult, hard, cold, right? It's in that struggle and completing that that friendships are deepened. And the science is clear on that 100%. Proximity and opportunities for contact, they set the stage for friendship.
25:11Without proximity, without opportunities for contact, nothing will happen. They do not guarantee that people become friends, but they are absolutely necessary for this interaction to start. Other factors would be common interests, reciprocity, vulnerability, and so on. And to your point earlier about work, Johnny, there's scientists make a difference between closed systems and chosen relationships so closed systems that's school that's work that's the military those are people that are put in front of you and you hang out with them because of the system you're in now friendships develop a lot faster a lot more solidly when it's chosen relationships because those happen primarily in leisure time.
26:02And so we have strong common interests at play here. Hey, listeners, have you felt like your networking was just a series of awkward handshakes and forgettable conversations? It's like you're collecting business cards instead of building actual connections. But what if we told you there's a better way? That's right. We're excited to share a fantastic resource for our professional listeners. It's the free Social Capital Networking Masterclass. And this isn't your typical networking advice. Nope. This masterclass dives deep. You'll learn how to transform your approach to connections, making your interactions more meaningful and honestly a lot more enjoyable.
26:39And the best part, it's completely free. You'll pick up strategies that are practical and easy to implement, boosting your confidence in any social situation. Just visit theartofcharm.com slash SC to sign up for free. Start building better relationships today because it's not who you know, but how you connect with them that really matters. Don't miss out. Go to theartofcharm.com slash SC and take your networking skills from awkward to awesome. You got nothing to lose and a whole network of opportunities to gain. So looking at that, I know the next obvious question is, well, I don't know what my hobbies or passions should be.
27:18So we know that step one is engaging in hobbies and passions is critical to forming new relationships. It creates the proximity. It creates the shared interest. It allows you an opportunity to be more social. So what I ask to you, if you're listening and you're finding that you're in that situation is one, are there any hobbies and passions that you put down due to work or due to moving or changes in your life that used to light you up that you haven't touched in a while? Maybe that's an opportunity there to explore those passions and hobbies in a social environment. If not, maybe it's worth investing some time in self-discovery over the next month or two of checking out a bowling league, an axe throwing league, going to a book club, joining a run club, checking out a golf league, doing something that you haven't done before, but you thought, man, that'd be really fun to check that out.
28:12Or maybe you thought about doing that as a kid, but it got pushed to the wayside with other priorities in your life. So create the space in your life to engage in hobbies and passions or to find hobbies and passions. Now, this is one thing that I want to point out that I think a lot of our top performers and go-getters who listen to this podcast fall into, which is, awesome, I'm going to engage in my hobbies and passions for the next two weeks straight. And inevitably, life gets in the way. We're faced with challenges. We get a work deadline that we weren't expecting. We have to go out of town to pitch something to a new investor.
28:50And all of a sudden, we've lost that momentum that we had around passions and hobbies. So start small and start with an amount of engagement that you can maintain over the next quarter. Maybe it's one night a week for the next three months. Maybe it's two weekend activities for the next three months that you can commit to, that you can look at your calendar and say, I'm going to make the space and effort in my life for, instead of trying to do it each and every day, recognizing that you haven't done it in the past is a recipe for disaster and a recipe to invite that inner critic in to say you're doing it wrong, that self-doubt of maybe I shouldn't be doing this, to go back to your comfort zone, which is that device as we talked about earlier.
29:31So recognizing that this is a struggle, recognizing that this is an area of weakness for you, once you commit to exploring and creating opportunities in your life around these passions and hobbies, you open up proximity to new people. You open up shared experiences and interests with these new people that you're socializing with. And what's really important is to create propinquity, which is consistency. So when you start showing up to that weekly run club every single Wednesday evening in Venice, over time, people are just naturally going to see you as a familiar, friendly face who has a shared interest.
30:09And that creates the space and the opportunity through propinquity for these social connections and ties to start to happen. So you can't do that if you do it sporadically and you just think of it on a random Wednesday night and then you forget about it for two months and you try to show back up again. So that's the importance of recognizing this is how much time and space I have reasonably to dedicate over the next quarter. And this is how I'm going to consistently show up in that time and space that I've defined for myself over the next quarter to create the propinquity, the familiarity that breeds these social connections that we're looking for.
Read the full transcript
30:48Now, we need a plan. So we've created time and space in our life to engage in passions and hobbies. and ideally we're meeting new people. But what is your plan for when you do meet someone and you have a great conversation? You have a great interaction. You recognize that you have some more things in common and maybe this is a potential for an acquaintance or a friend. And as Michael shared, we need to spend more time with someone in order to really build friendship. What is your plan then to spend more time with people? And I think this is an area of weakness for a lot of us that we put too much pressure and emphasis on the other person to come up with a plan, the other person to invite us into their social life, the other person to involve us in what's going on in their life.
31:31And we don't put enough effort and energy into, well, what can I invite them to next? What do I have going on in my life that I can bring them into the fold instead of waiting for them to invite me into their life? AJ, you bring up a good point. And I want to shine a light on that a little bit, which is we're lazy by nature, right? We are designed to conserve energy. So the easy thing would be if a different group invited us in and now we have new friends and they accept us and they're awesome. Wouldn't that be great? And so that's what a lot of people end up doing when they realize, you know what, I'm lonely.
32:14I need to make some friends. I need to grow my social circle. I need to have some personal interactions with folks. So I'm going to go out there. And then they get out there and they've made the first step. They took the very first leap, putting themselves out there. But their mind is, where are people who are going to accept me? So that's what they start to look for. And that's a difficult thing because you're asking other people to make an exception, to let you in and then not only to bring you in, then to give you attention, approval and acceptance. You're putting on everything on the other people.
32:54Now, if you are serious about this, a better way of going about this is to then begin to look and build your own social circle. And it may seem like that's a daunting task, but we are here to help you. That's what we do. That's what we've been doing for the last 17 years is to give you strategies, frameworks, and tools to make this easy. So that first step is then connecting with other people, going to events where you're going to connect through propinquity of closeness to passions, closeness in, in locate and locale logistics to other people to begin that, that connection. And if you have a mission, right, now you have a plan.
33:46And that mission, when people aren't to hear what you're working on, right, you get to tell them of your plan and what it is that you're looking to achieve. And this automatically puts people trying to think how they can help you. And all of a sudden, they want to be part of your world and what you have going on. because guess what? You've done the work. They didn't. You sat down and figured out what it is that you wanted to do and what did you want to accomplish? And now you're sharing it and others are coming in. And so why this works so well is now that you're walking around, chatting with people, talking about what you have going on, this has the effect of you being intriguing to other people.
34:37and because you're now intriguing to other people with stuff going on, they're going to be curious. They're now, you have a reason. They have a reason now to bring you in. You've made yourself intriguing, attractive, somebody that they want to get to know because who is this person who's moving on their own personal mission? So now you have opportunity to meet all of the other people and be brought into groups rather than chasing and hoping certain groups let you in. Because we've been doing this for quite some time. And I'm just going to ask everyone who's listening to this, what happens to things you chase?
35:22And there's your answer. And that's why we flipped the script. And having that plan doesn't mean that you have the next six months book solid, but it's what is that next thing if I have a great interaction with someone that I can invite them to? Maybe it's lunch after Run Club. Maybe it's going to see a movie on the weekend. Maybe it's running to the farmer's market on Sunday morning because you do that every single Sunday. But we need that next logical step to create the space and time spent together doing activities that you would enjoy doing on your own but would even be more fulfilling with someone else joining you.
36:00because without that plan, we're using hope as our strategy, hoping that the other person has time and space available in their calendar, hoping that the other person has things going on that they can invite us to, hoping that the other person isn't too busy so that they want to include us in what's going on in their life. And that hope is often not rewarded in these situations because we default to what we're comfortable with. And what we're comfortable with is what we've been getting in the past. So if you're trying to be active and you're trying to grow friendships as adults, you have to do the groundwork.
36:36You have to put in the plan of action. You have to have things going on in your life that you can logically and quickly invite people into to join you. And this creates what I call momentum. So if you have a great interaction with someone, that is the start of momentum. My dad used to say, out of sight, out of mind. If we're trying to make plans three weeks from now, two months from now, next quarter, the odds of that single conversation or acquaintance becoming a friend diminish rapidly. But if you have time available in your calendar each and every week dedicated to you being social, having things planned, reservations made, ideas, concerts you want to go to, tickets purchased, things going on, then you, by inviting other people to join you, create momentum that leads to quality time spent together that naturally creates friendships.
37:34And there's nothing more frustrating to me when I have a great interaction with someone and I'm excited to potentially form a connection with them. And they say, well, I'll see you next quarter or I can't do that. I'm out of town. I have things going on. I'm no longer available. Because I know that the odds of us then reconnecting later and picking up where we left off and building and strengthening that connection go to near zero. and we can't wait for other people to make the plan for us. So part of engaging and creating friendships as adults means we got to take the bull by the horns. We have to have a plan and we have to execute on inviting people.
38:15And it also requires a level of patience, recognizing that everyone is busy. They have things going on. We might not be a priority in their life as much as we would like new friends in our life. So I follow what I call the baseball rule. I give everyone in my life three strikes, three opportunities to decline an invitation from me to hang out. And if three attempts by myself fail, then I go, hey, they're not ready at this point in their life for me as a new friend. They're not interested in a deeper connection with me at this time. I never write them off completely, but I always give myself three opportunities with everyone I'm meeting to create the momentum and the opportunity and space in my life to become friends with them.
39:02And I think if you're too impatient with this, recognizing how hard it is to create friendships, you're gonna find yourself quite frustrated with everyone being unavailable, inaccessible, and very quickly find yourself giving up and going back to that device in your pocket that gives you more of a dopamine hit than being rejected. So having a plan, building momentum with the plan and being patient really, in my mind, is step two. Once we've recognized that we have hobbies and passions now that we're pursuing and engaging and socializing, that has created the space and opportunity to meet new people.
39:39We need to have a plan to execute in order to bring these people into our life. We have to do some legwork with some patience on our end, recognizing that everyone is busy. The cable knit sweater I picked up from Quince is getting me through this cold weather. It's warm, structured, and looks way more expensive than it was. And every piece is made from premium materials by factories that meet strict standards for craftsmanship and ethical production. They cut out the middlemen. No traditional markups, and you get the same quality as luxury brands at a fraction of the price. Get your wardrobe sorting and your gift list handled with Quince.
40:13Go to quince.com slash charm for free shipping on your order and 365 day returns. Now available in Canada too. That's Q-U-I-N-C-E dot com slash charm. Free shipping and 365-day returns. Quince.com slash charm. Hiring the right person with the right skills, that's what moves a business forward. If you want candidates who match what you're looking for, you need Indeed Sponsored Jobs. Hiring? Indeed is all you need. Stop struggling to get your job post even seen on other sites. Give your job the best chance to be seen with Indeed's Sponsored Jobs. They help you stand out and hire quality candidates who can drive the results you need.
40:53Sponsored jobs boost your post for quality candidates, so you reach the exact people you want faster. And that makes a big difference. According to Indeed data, sponsored jobs posted directly on Indeed are 90 % more likely to report a hire than non-sponsored jobs. You reach a bigger pool of quality candidates. So join the 1.6 million companies that sponsor their jobs with Indeed. If I needed to hire a new editor, I'd go to Indeed and be specific, not just, you can't edit audio. I'd say I need somebody who's edited conversation podcasts for at least three years, gets our style and knows our software.
41:27Someone who's done this before. And with Indeed Sponsored Jobs, you get people that fit that description. You're not digging through resumes from people who've edited one YouTube video, you're getting actual podcast editors who know what they're doing. Plus with Indeed Sponsored Jobs, you only pay for results. No monthly subscriptions, no long-term contracts, just a boost whenever you need to find quality talent fast. People are finding quality hires on Indeed right now. In the minute I've been talking to you, companies like yours made 27 hires on Indeed, according to Indeed Data Worldwide. Spend more time interviewing candidates who check all your boxes.
41:59Less stress, less time, more results now with Indeed Sponsored Jobs. And listeners of this show will get a$75 sponsored job credit to help you get your job the premium status it deserves at Indeed.com slash charm. Just go to Indeed.com slash charm right now and support our show by saying you heard about Indeed from this podcast. Indeed.com slash charm. Terms and conditions apply. Hiring? Do it the right way with Indeed. You know what drains your energy faster than a bad networking event? An overpriced phone bill. The big wireless companies love taking your money. They count on you not switching.
42:32Right now, Mint Mobile is running their best deal of the year. 50 % off all unlimited plans. That's$15 a month for unlimited. $15. That's less than most people spend on coffee in a week. You get high-speed data, unlimited talk and text on the nation's largest 5G network. Bring your current phone. Keep your number. No contracts. To turn your expensive wireless bill into actual savings, go to mintmobile.com. That's mintmobile.com. slash charm. Limited time offer. Upfront payment of$45 for three months,$90 for six months, or$180 for 12 months required. That's$15 a month equivalent. Taxes and fees extra.
43:09Initial plan term only. Speeds may slow above 35 gigabytes when the network is busy. Capable device required. Availability speed and coverage varies. See mintmobile.com. AJ, there's something that we discussed last night on our X Factor call, which was one of our guys who has been putting in some extra work at work in order to connect with some of the, some of his coworkers and just form a little bit better of relationships just in order to lift up the mood and the morale of the office. He wanted more energy and excitement to be there and just wanted to be closer to everybody. And one of the things that we have discussed is that if you listen to this show and you implement these concepts in your life, you're already at the top 10 % of super communicators.
44:09You're actively thinking about things that everyone else just takes for granted. Right. And we're diets dissecting these so that we have an understanding of how they work. We understand how to use them. And we know the cues to look for to know that we're using these concepts and tools effectively. effectively. And he was, uh, one of our members mentioned yesterday that there had been a few people at work who have finally come around to some outings for lunch, saying hello, being more personable at work. And he was excited that the extra effort that he put in had paid off. Now, AJ, you mentioned about your three strikes.
44:55And I think that is a great rule. Uh, that's definitely something similar that I use for myself. But I also understand that I understand, I know this stuff and other, everyone runs the gamut of how easily they get comfortable sharing emotional space with people, building friendships. And now if we're somebody who listening to the show, we're actively going out there and implementing this stuff to broaden our social circle. we can't expect that everyone else is just sitting around waiting for us to do that so they can jump in you open the doors you show them that everything is great and that you were here for them and they will come when they are ready so even if they don't accept after that third invitation that's okay everyone takes a little bit more everyone takes a different amount of time to to get comfortable.
45:57But when they do come, when they start asking questions, that's for you not to be vindictive of, hey, I asked you last week, forget about it now. You've laid the groundwork. They've slowly been able to pick up the seeds that you've been dropping and now they're at the door. Welcome them in. That's capitalizing on the work and your efforts. Exactly. Being patiently proactive and having a plan and recognizing that people are busy and we're all facing these challenges is an important part of step two. The third thing I want to talk about is recognizing friction. And I think this is another area where a lot of us have blind spots or aren't recognizing what it means to be friends with us.
46:46So I live in Los Angeles. I've talked a lot about it on the show. And I'm willing to drive closer to someone to engage in friendship activities at the start. Because I recognize that for a lot of people, leaving their neighborhood, finding valet, figuring out parking, dealing with traffic, is friction in their life that they're not willing to engage in to create new friendships at this time. So I have to recognize the friction and I have to mitigate the friction as a high value individual who wants to invest in relationships in order for things to get off the ground. Now that might mean driving to the other side of the 405 to engage in run club on Wednesday nights.
47:29That might mean sacrificing a little bit of time in traffic to get closer to someone. That could mean offering to drive them to the airport, going to hang out with them and their kids on the first engagement instead of just demanding their one-on-one time with them. That might mean being a little uncomfortable at first to mitigate the friction to creating friendship in my life, recognizing that if I allow that friction to stay there, the odds of friendship happening dwindle quite quickly. And I think a lot of us, when we get excited about step two, which is making plans and being proactive, we try to create opportunities that actually cause friction for the other person, cause too much of a commitment.
48:12And that friction might even be time. So imagine saying to someone, hey, let's go to the farmer's market. Or, hey, let's spend an hour at the farmer's market. What do you think is more likely to happen if you time box something? Letting people know that you're only expecting an hour of their time. Let's have a quick lunch. Let's have an early dinner, right? Just these qualifiers mitigate the friction that people have in their lives around creating friendship. If they have children, well, the thought of going out to dinner, going to the rock show and then staying out for drinks all night and potentially the hangover in the morning, the loss of productivity, getting a babysitter, going across town.
48:54It sounds fun to you, but that's a lot of friction on the other person who might not have the ability or time or wherewithal to find the babysitter to be willing to go out for drinks all night long. So when we start to recognize that there is friction, we want to mitigate the friction and in a high value way, be helpful and supportive of what their goals and values and drive is versus dictating and putting our own goals and values and drive on the other person with our plans. And this friction comes up in various ways, but I just wanted to point out and recognize that the friction is there. And if we can be proactive in mitigating the friction, it actually makes developing friendships a lot easier.
49:37And it doesn't have to be self-sacrificial. You don't have to jump on the grenade in terms of friction and offer to spend two hours in traffic. But it is recognizing that maybe we should meet for dinner in the middle, or maybe I'll even stretch myself and go a little bit closer to you because that's how important it is for me to build new friendships versus demanding that people come to us, demanding that people don't even think about the friction in their life and accommodate our desire for friendship. So I wanted to tee up the social sales funnel as the last step and why it's so effective in mitigating the friction and creating the space and opportunity for people.
50:18But I just wanted to give you guys each a moment if there is anything else you wanted to share before we get to that last piece and wrap it up. So AJ, there's one thing that I want to point out because as I'm putting myself into the head of a listener and I'm picturing, okay, I made a new friend, I met a new person, I know this three strikes rule. I have this like awesome farmer's market. I have my run club. This is all clear. But HA now I'm meeting three people a week, four people a week. And how do I like spread them out now? Do I all drag them to the farmer's market? Do I all bring them to the run club?
50:50Do I switch between them each week? How does that strategy work in that regard? This is actually my favorite step in the whole process of building friends. And it's something that we've taught all of our clients over the last 17 years. and I think is the most effective strategy in a lot of our lives around the busyness and chasing people and friction, as I talked about. We don't create enough opportunity to maximize time spent together. And what our social sales funnel does is it actually creates that opportunity to leverage a lot of what we discussed earlier in a manner that creates connections, gets people excited to join your life, and brings a lot of people together instead of you becoming someone's personal secretary and trying to organize schedule on a person-by-person basis.
51:39And what this essentially is, is a funnel. So start at the top, as we talked about, engaging in your hobbies and passions, starting to invite more people into your life, get excited about communicating and connecting with new potential leads for your social sales funnel. Now, step two of any great marketing funnel is a qualifying event. It's getting someone to opt in and say, yes, I want this. Yes, I'm interested in this. Yes, this would be helpful to me. So in our social sales funnel model, what I want you to think about is how can you host a monthly meetup or gathering? And it doesn't have to be a party.
52:17It doesn't have to be catered. It doesn't have to be a major expense on your bottom line. But what can you do to host people together, to get people together? Maybe it's beach volleyball. Maybe it's a Thursday morning hike. Maybe it's a poker night. Maybe it's just to watch the NFL draft because you're a huge sports fan. But how can you invite all of these great people you're meeting to one event that you're excited about hosting, that you're the linchpin, the reason everyone is there? And then how can you do that in an ongoing basis once a month over the next 12 months that you always just have an opportunity and a plan of, I had a great conversation.
52:58hey, you should come join me at my pool party. You should come to beach volleyball next week. I'm having a bunch of friends join me. Now, in practicing this, and certainly with clients who move to completely new towns, not knowing anyone, the one frustration we hear is, okay, AJ, but what if I invite a bunch of people and no one shows up? And I bought all these streamers, and I grabbed a 24-pack of beer, and I'm sitting on the beach by myself. And what's actually interesting about this is that 90 % of the time we've found with clients that they actually have people show up. When you say you're hosting a bunch of people and you allow people an opportunity to join your life, they're pretty excited about that.
53:41It's something that fills their social calendar. It's something that they don't have to plan or think about. It's something that they can get excited about. It's something that they may be yearning to participate in. And by using the power of the invite and saying, hey, and bring a friend, bring someone you're already familiar with, you're already comfortable with, you actually exponentially grow their social capital because now they can go to a friend and say, hey, I got this beach volleyball hangout. You should come join me. And they're more likely to show up. As Johnny said earlier, one of the barriers or one of the moments of friction we might feel is, well, I don't know who's going to be there.
54:18I don't know where this is. and I don't really know AJ that well. So how is this going to go for me? Well, you actually lower that fear. You mitigate that friction by saying, hey, bring a friend. Well, now they know at least one other person that's going to be there. So they have a bit of that social security blanket and they're excited that they get to invite people in their life to do cool and fun and awesome things. So what that power of an invite also does is it leverages you saying to this person, I like you. I like you enough to invite you to something that I plan, something that I'm hosting with other people.
54:54And what I love doing, and this is a tip that we got from one of our ex-clients, Nick, is timeboxing that event and saying, oh, it's a two-hour thing. It's a two-hour hang. It's a two-hour beach volleyball. It's a two-hour cocktail party. It's a two-hour dinner. So that they know that, okay, if I say yes to hanging out with AJ, Jay, if I say yes to go to this event, it's only a couple hours of my time. It's worth it for me. So by time boxing it and allowing them to invite other people, you lower the friction as I talked about earlier. And if you do it consistently, you're throwing out the invite, having that plan.
55:31You can exponentially grow your social connections by meeting new people, meeting friends of friends, by allowing people to come into your life and enjoy what you're excited about, the things that you are actually interested in. And that's the qualification step in our social sales funnel that allows you now to start building relationships with people that fit your passions and interests, that have things in common that you've seen before because you've been going to things regularly. And when you invite people, it leads to reciprocity. Even if they can't attend, they may say, hey, you know what, I'm going to the Lakers game this Saturday.
56:10I have an extra ticket if you're interested. because you took the time to invite them into your life, they might feel obligated then to say, hey, let me invite AJ into my life. He's a cool guy. He's got things going on. I want AJ participating in things that I have going on in my life. And that's how we really leverage bringing lots of people together and do it in a way that we can fit in our busy schedule on a monthly basis that allows us to have a plan, lower the friction, engage in passions, as I talked about, and exponentially grow our social connections to create the time and space necessary to start to form real relationships and friendships in adulthood.
56:52Landed. Okay. Awesome. Thank you, guys.
57:05All right. This week's shout out comes from Ron. Well, I'm going to let Ron tell you for himself. Hi, this is Ron Palermo, and I'm a corporate lawyer. Taking the X Factor Accelerator is one of the best decisions I have ever made. If you want to consistently show up as a high-value person, someone who makes a great first impression, effortlessly makes new friends and connections, and enjoys deep and authentic relationships, X Factor Accelerator will get you there. The AOC team is passionate about what they do and are totally committed to your success. And most importantly, they know how to get the results you want.
57:43My only regret is not taking the program sooner. If you are serious about showing up as the best version of yourself, I urge you to sign up for the X-Factor Accelerator. You will be so glad you did. We appreciate that, Ron. And it was a pleasure working with you too. Let me ask you, are you using these concepts in your life? What's stopping you? We understand you're busy. That's why we want to systemize our processes by speeding up the learning curve, cutting out the frustration and guesswork, and streamlining your efforts in our X-Factor Accelerator experience. Boost your social confidence, communicate powerfully, and build your social capital with easy-to-use framework strategies and tools straight from this show.
58:25We do this by short-to-the-point trainings, Q &A Zoom coaching sessions, virtual implementation workshops, and a money-back guarantee. Hit the ground running with a personalized plan of attack. This is not a one-size-fits-all. Our programs are tailored to your skill level so that you can get the best possible training. Join an elite network of professionals, business owners, military special forces, and engineers, closing deals, winning friends, and influencing high-value people. People skills for analytical people. Don't put off your full potential any longer. Apply today at unlockyourxfactor.com.
59:03If you've gotten value from any of our podcasts, do us a huge favor, head on over to your favorite podcast player and rate and review this show. It means the world to us and it helps others get all the value that you have gotten. Thank you very much. And before we head out, a huge thank you to our producers, Michael Harold and Eric Montgomery. All right, everybody, go out there and have the most epic week.
59:56Yesterday Yeah, but I remember you Oh, yeah I remember you You remember You remember You remember You remember You remember
From the publisher
In today’s episode, we tackle making friends as an adult with AJ, Johnny, and coach Michael Herold.
Delve into the complexities of making and maintaining friendships as an adult. Why do many adults struggle with loneliness and how can propinquity—or the strategic use of proximity—open doors to new and lasting connections? Whether you're a seasoned professional or a social novice, this episode offers actionable strategies to enhance your social life and deepen your relationships. Tune in to discover how you can turn social opportunities into a thriving network of genuine connections, and learn why mastering the Art of Charm is more essential today than ever before.
What to Listen For
Introduction – 0:00
How can understanding propinquity transform your approach to forming social connections?
What alarming trends about loneliness were revealed in recent global surveys?
How do you start building new relationships and make new friends? – 11:24
How does remote work affect team cohesion and personal relationships at work?
What scientific principles can help in forming deep and lasting friendships?
Many underestimate the value of this when it comes to making friends – 24:38
How can re-engaging with old hobbies or exploring new passions rejuvenate your social life?
What practical steps can you take to weave social opportunities into your everyday activities?
What are you doing to push new people away from being your friend? – 34:06
How can recognizing and reducing friction in social interactions facilitate the formation of friendships?
What practical steps can you take to lessen the burden on potential friends and make it easier for them to engage with you?
How do develop a plan for a vibrant social life – 28:32
What are the benefits of having a structured plan for social interactions?
How does consistency in social activities lead to stronger and more meaningful relationships?
What practical steps can you take to lessen the burden on potential friends and make it easier for them to engage with you?
Introducing the Social Sales Funnel Concept – 44:55
What is the Social Sales Funnel, and how can it help you build a thriving social network?
How can hosting a monthly event streamline the process of turning acquaintances into friends?
What strategies can ensure the success of such gatherings, encouraging new connections to flourish?
Learn more about your ad choices. Visit megaphone.fm/adchoices
