The Secret to Finding Your Tribe Through Culture| Marcus Collins

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31:12Hiring, do it the right way with Indeed. And who you're looking for as part of that tribe. I think when you're younger, there's a lot more impulsivity, right? because your emotions are really running the show with your prefrontal cortex not fully there developed. So you'll swing from hipster to goth, and Johnny's probably been through all of them along those rock and roll years. You will have this impulsivity trying to find that tribe and that culture. But as you get older, you start to really know what exactly you're looking for in that tribe, what you want to surround yourself with, and what clearly doesn't feel right and you want to run from or move from, relocate from.

31:51So many people in our audience find themselves sometimes in that situation, either through career or through choice that, you know what, this place just doesn't feel right. I need to relocate. And then they'll ask us, well, how do I find my new tribe? How do I really identify and find this new tribe? And we'll often say, well, look at cultural production, right? So look outward. What movies do you like? What activities do you like? Look at the artifacts. What are those people wearing? How are they symbolizing that they're part of that and then invite them to hang out with you, to be part of your tribe.

32:24And that's how you build the tribe. But tribes don't just open themselves up to you. You don't just stand on the corner, tribe walks by and says, hey, you're wearing the right artifacts. Come on in and join our tribe. It takes effort. It takes action on your part, but you have to be paying attention and identifying these parts of culture that feel right to you. So when you are surrounded by those people, you can be the truest expression of yourself and it feels natural. It feels easy. That's right. And language becomes such a perfect way to do that. You know, when you hear people talk and you go, man, I've always said the exact same thing.

32:59Where are you from? Who are you? What do you do? Like you hear people evangelize the same point of view you have. And you go, man, these are my people, you know? I mean, this is kind of what dating is like too. You know, we, we go on dates and we ask, what do you listen to? Where do you go? What do you like? Where do you stand on this, then you go, nah, this isn't going to work out. No, no, no, no. And it's the same thing when it comes to platonic relationships. We're trying to find connection. We're trying to find congruence. We often talk about social networking platforms being like an echo chamber, but our real life networks are echo chambers too.

33:38If you are a right-wing conservative, you do not have liberal best friends, because you're just ideologically incongruent. You can't agree on anything. Everything is a fight. You go, ugh, I can't with this guy. And the same thing goes with our people. We try to find connection. You go, you love Frank Ocean? I love Frank Ocean. What do you think about Nostalgia Ultra? Oh my God, I love Channel Orange. And we find ourselves connecting. And you go, these are proxies for us to say, you're one of us, right? And it's interesting, like, you know, the analogy of like, you don't just drive by and say, oh, you're my tribe, unless we are wearing the artifacts that signal tribalism.

34:23Right? So if you're in, I don't know, like if, you know, AJ, you're from Michigan, you went from Michigan, went to Michigan. If you're walking through an airport and you see someone with the block game, you may go, go blue. And they'll go, go blue. You go, oh, look at us, together. Right? Those branded products become marks of identity, right? If you're in South Central Los Angeles and you're wearing red, you may be like, you're a blood too, I'm a blood too. Whatever the affiliation may be, we find connection. And I think that's what we're wired to do. We are social animals by nature, as Aristotle says, right?

35:00We do everything we can just to crash into each other. Evolutionary anthropologists would argue the reason we were able to evolve was our ability to socialize, to cooperate. Everything about us is about connecting. And we use every shortcut that we can to surmise, are we together? Are you one of us? And we use these outward expressions, cultural production, artifacts, behaviors, and language as proxies to basically say, you believe what I believe, so therefore I'm safe. For the brain, it just means safety and survival. I'm safe around you. I'm not in harm's way around you because we are one and the same.

35:40I wouldn't do it to you, so I know you wouldn't do it to me. And that's really what we're after from a very evolutionarily focused viewpoint. It's important to feel safe in the herd, right? Yes. The last thing we want to be is isolated on our own. And it can be very isolating if there aren't any of those signals for you to identify with. So that's why we use them. And it's all part of the cultural communication that we have. And in the book, you bring up role theory, and we love science on the show. What is it and how is it embedded in culture? Role theory is essentially, it comes from this idea from a quote from William Shakespeare that all the world's a stage, right?

36:21And men and women, we are merely actors. And one of the most, like such a massive breakthrough in sociology was a gentleman by the name guffman and he took the analogy of the stage as a way to describe what it means to be human what it means to be social actors and the idea is that all the world is a stage and then we decide what character we're going to play identity and then we decide what is going to be the costumery artifacts how we speak script in an effort to demarcate who we are so that people have expectations of what people like us do. And when we find people who act out of character, you go, I don't even know who you are, dog.

37:08I don't even know you, right? It's so we do our best to stay in character by abiding by the cultural characteristics that are ascribed to that individual, right? And, you know, Guthman would say that, you know, be careful the mask that you put on because that mask will soon become your face, right? Because we get committed to our identity and we say, this is who I am. And people like me do something like this. Therefore I, and before long, you find yourself doing things you never thought you would ever do, but you're doing it because that's what people like you do. So Marcus, for the, at the individual level, we have our identity and, and the behaviors and artifacts.

37:52And then a smaller group outside that is going to be that our tribe that we fit into. And then another term that we've been throwing around here is a slightly larger, which is the congregation. Can you define that for our audience? So in the book, I leverage a lot of the religious texts because those early scholars of sociology, they studied culture by observing religion, right? Marx, Weber, and Durkheim, they studied religion. And you see the religious language in what we talk about all the time. When we talk about people, we talk about brands, talk about communities, you know, you know, someone says something you agree with, you go preach.

38:33Right. And when someone is communicating a truth, we go, he preaching the gospel, right? And those who go spread the word for you, they are evangelizing for you, right? So that language is already inherent to how we think about people coming together because culture, because religion by its etymology means to bind, means to commit to. And it's the longest lasting culture. Yes. Every institution on this planet, the longest lasting institution on this planet has all leveraged culture, the military, government, and religion, right? They're onto something. They know what they're doing here. So when we talk about like groups of people, There are people, these tribes, these network tribes we're a part of, but then there is an aggregate of many tribes that we'd call a congregation.

39:24Congregates, in a religious sense, congregants are people who worship together because they see the world similarly. But congregations operate beyond a religious context. They buy property, but they're not into real estate. They do education, but they're not schools. Right. They're not they're not an art house, but they do productions. Right. So the idea of congregations are not just framed by religion, but they're really framed by shared beliefs. And you can look at a large population of people and find the many tribes, the many subcultures, the cultures inside the culture and go, oh, all these people see the world similarly.

40:05they just express it through different conventions and cultural production, right? So I say this in the book, you know, Nike believes that every human body is an athlete. Big, small, short, tall, we're all athletes, right? And Nike is speaking to a congregation of athletes that are made up of many, many tribes of different kinds of athletes, footballers, soccer players are footballers too, right? Right? Basketball players, hoopers, fencers, runners, they're all tribes inside of what it means to be an athlete. And Nike talks to each one of them specifically through the cultural conventions of what it means to be a runner or fencer or a swimmer, right?

40:47But they all subscribe to the same belief. And I think that for us as individuals, we go, okay, thinking about the kind of job I want to work for. I don't have to just work at this one job, this one tribe. Like I said, there are many jobs, many organizations, I should say, many companies that share the same belief system. And this becomes a consideration set for me to think about where I want to work, which is far different than saying, I want to work in tech, where are all the tech companies? No, no, no. Instead is, I believe this. Who are the companies that see the world the way I do? And I think that's just, it may seem nuanced, but the outcomes are demonstratively different because they're bound by congruence, not by convenience.

41:31Now with this, obviously, when it comes to selling products or evangelizing ideas, there is appropriation and there's appreciation. And I think a lot of times what might feel like appropriation to some doesn't feel like appropriation to others. So what's the difference between a brand leveraging culture in an appreciative way versus a brand doing it in an appropriative way? So a cultural appropriation by definition is about power. It's about a community with power, group of people with power, taking the cultural markers of a marginalized community that doesn't have as much power and giving it new meaning.

42:12it's reworking meaning as if the original meaning was meaningless right it's almost like it's like christopher columbus-ing new things like oh look at this place we're going to call it america and we're going to do this like hey people lived here first dude you know it's like it's taking a thing that already exists stripping it of its meaning and give it new meaning right um you know i write about this in the book and sort of famously in some ways you know kim kardashian shows up on the red carpet of the MTV Music Awards, and she's wearing cornrows. And they go, Kim, we love your hair. What are those?

42:44And Kim says, oh, they're Bo Derek braids. No, Kim, actually, they're cornrows. They existed way before the movie 10 came out. You've taken the cultural markers of a group of people, Black people, and you've given it new meaning. You have appropriated other people's culture. The difference between cultural appropriation and cultural appreciation is that cultural appreciation is that I understand what those things mean. It requires some curiosity and some understanding. And it's because I understand what those things mean that I celebrate in the culture when it's appropriate. So when you see kids at Coachella wearing headdresses because it looks cool, clearly they're not aware of what those markers mean because they wouldn't be doing it because it was disrespectful to that community of people.

43:36But if I understand what those things mean and I use it in the context that is appropriate, then that becomes cultural appreciation. When in Rome, you do as the Romans. When you go to other countries, you eat what they eat, you wear what they wear, you do their thing. And you're doing that with some knowledge that this is what is appropriate and therefore you. The only difference between the two is slight, but the outcomes are just massively different. One is taking someone's culture and giving it new meaning. The other one is understanding its meaning and paying respect to it, but still being able to engage in it.

44:10It's that reverence for the meaning behind everything that culture has built and expressed itself instead of seeing it as something that you can leverage to sell more products or to look cool, to gain status. That's right. You can't use people's culture as cosplay. like it's just like this isn't like i mean put this on right quick this is kind of fun and then all right i'm done with it on to the next thing um it's just paying honor to it that's it i mean it's such a simple thing it's such a simple thing uh but oftentimes the obvious isn't obvious until someone points it out to you well from a brand perspective and the work that you do as a marketer a lot of these brands have been around through many cultural shifts right so you have a great example of Budweiser in the book.

44:54And it takes a level of really understanding and going deeper into the culture than just looking at the production and saying, we're going to slap Budweiser on this production. And all of a sudden, everyone in this culture is going to identify with us and drink Budweiser. You have to go much deeper into what is the core belief and identity behind this culture? And does it align with the brand? Like truly? Or are we just trying to put our sticker on it in hopes that everyone with that identity will pull out their wallet? it. That's right. I mean, this is, this is all about intimacy. You know, I think about it that, you know, we can observe groups of people.

45:29Um, like we look at a map, but you need to know the terrain. Like you need to understand the people are. I mean, it's like flying over New York city and I can say that, Oh, there's central park and there's times square and there's meatpacking district. I don't know. Um, but you don't know the city until you walk the streets and you talk to people and some would argue, most New Yorkers would argue that you don't know the city until you know how the city moves, the system that moves the city. And what does the system that move humanity? Culture. So you really don't know people until you know the culture, which is anchored in identity and beliefs.

46:00So as we look at the things that we can observe, it's like, oh, I'm going to play the music. I think the music is fun. I'm going to wear this thing, this dress, because I think that it's looked kind of cool and it's hip and it's funky. I'm going to put on henna because look how fun the henna is. But without understanding why those things exist and what it means to those people because of their beliefs and their ideologies, then you run the risk of offending them. And the better we understand those things, I think that not only do we learn about them, but we also learn about ourselves, which I think is really powerful.

46:31This brings up an interesting point, which is when culture is socially engineered or astroturfed, as the kids like to say, where it's top down comparatively to culture that has been created organically bottom up. And, and as an AJ brought up all the different musical fads that I had been in as a kid, when I first was exposed to music, it was the most popular stuff during the time that was on the radio. And then as I became a teenager and got more into music, then I realized that there was underground bands, but there was popular underground bands. And then it got to the point where I realized that there was kids my age playing in bands in the town.

47:23And I could be a part of that. And this goes back to how you feel in that environment. For myself, if that culture is being pressured top down, it can feel inauthentic. It doesn't vibe with you and you will be uncomfortable. And then when you're in a place that you are comfortable, where you're a part of something, where that energy is, everything is right side up. You are now participating in this creation, in the production of that culture. And you're partly responsible for that. So you have a hand in it so you can, that you're like, I'm part of that. That's me. That's what my tribe produced.

48:09That is the sweetest spot for a brand where the people, the community, the tribe, that they are creating works on behalf of the brand because they feel like the brand is theirs. Like they are co-creating with the brand. It's a great example. Most recently, McDonald's. Right? celebrating Grimace's birthday, right? The Grimace shake. And what does TikTok start to do with the Grimace shake? They start to do it in a very morose, dark way that this is what it looks like when you die and the shake is coming out of you. It's pretty dark. Pretty dark stuff. And McDonald's goes, whoa. I mean, in a more controlling brand, would it say we need to put the kibosh on this?

48:55We need to stop this. We need to come out and say something. But McDonald's's point of view is that, well, we're going to talk to fans like fans. And if this is how fans are creating meaning, reworking and refashioning meaning of the products, then let's get in there with them. And the people who are doing things that seem subcultural, it becomes a part of that culture. And the beautiful part about your illustration, John, is that everything that is now normal started subcultural everything oh yeah everything that is cool now was once fringe and then it propagated into the the zeitgeist to become normal right 20 years ago if you were into comic books you were a loser now every every movie we watch comes from from from comic books at least the big ones do and i think that the closer the more connected you feel to the subculture to this community of people, you feel like I got to be a part of this.

49:56I can't just be on the sideline watching it. I have to be a part of the negotiation and construction. In some cases, it's, I want to actually do the creating. In other cases, I want to do the actual critiquing, whether it's through some formalized way, like I'm going to write for Rolling Stones, or I'm going to write for Hypebeast, or I'm going to write for whatever, or I'm going to enter into the discourse. The minute something drops, I'm posting it on threads or Twitter or Facebook or Instagram or whatever, your platform of choice, to cast my vote, to speak on this. Because this thing is so much a part of who I am that I have to contribute to it.

50:36And for a brand, good night. That's the holy grail that people are creating on our behalf. And for marketers, whether marketing is in your title or not, it's unbelievably powerful because there's nothing, no marketing more influential than word of mouth. People trust people more than any form of marketing communication. Like we trust Sexy Love at 24 from Denver more than we trust the actual brand we're going to buy from. Like we trust people. So when people are doing the reworking, the meaning making, the refashioning, we're more inclined to give that a shot than we are the brand talking to us.

51:14So we can get folks to be a part of the evangelizing, preaching the gospel on behalf of the brand. That's the place to be. So you've talked about meaning, fashioning. We've sort of talked about fringe goes to mainstream culture. So what are those steps? How do we actually move something from a very small group, fringe, to everyone's listening to it, everyone's drinking the Grimace shake, or everyone is now part of this new belief system? So this is actually my doctoral work to say this is called Cultural Contagion. And what the research reveals that there's two main mechanisms at play when things become a part of the canon, when things go from being fringe, just kind of out there to being something that people like us do.

52:00And these mechanisms happen simultaneously. It's evaluation and legitimation. Evaluation is when we decide whether it's good or it's bad, whether it's cool or it's whack. And legitimation is when we decide if people like us do something like this, whether it's acceptable. And there's some things that are bad, but we do it because it's acceptable anyway, right? So the calculus sometimes seems to be out of sync, but those two things are happening at the same time. And what my research revealed is that there are four mechanisms or four sort of elements at play that these mechanisms start to kind of come together.

52:41The first is the – it's the recontextualizing. Actually, no, it's responding. So like when things come into – exogenous shocks happen to the system. Things outside of the community happen. We go, whoa, did y 'all see that? What do you think? and as we start to enter the discourse together, the language that we use casts a vote, right? Like if AJ is like, it's stupid, we go, really, why do you think so? Help me figure that out. Because, and then John goes, yeah, it is stupid. I go, maybe it's stupid, right? So I'm being convinced by the rhetoric that's happening in the discourse. And then there's the recontextualizing because I go, AJ, why is it stupid?

53:23You go, what's sort of like this, Marcus? Think about this. It's sort of like that. You refashioning, you reworking it, puts it in new frames. And I go, oh, I get that now. And then there is reconciling. And that's like, those are like the mental gymnastics that we have to overcome, the hurdles we jump over to make it make sense. You know, just make it make sense, man. We do all these things to help it become a rational thing for us. And then arguably the most important and powerful one is the reinforcing that we then go talk about it. We wear it. We use it. We share it. And these things become conspicuous public votes of, hey, this is acceptable for people like us.

54:11and it becomes a part of the culturally constituted world in which we live. It becomes canon. As more people reinforce it, it propagates into the population until it becomes normal. And before you know it, you're like, wow, we're doing this thing. Why am I filming this grimace shake TikTok? You know, I mean, I remember so vividly, like you talked about Allbirds earlier. I remember seeing an ad in my Facebook news feed about Allbirds. It was like, its silhouette was like a sock on top with rubber soles. And it was supposed to be super breathable, like New Zealand lambs, merino wool. I don't know.

54:54And the branding was supposed to be innocuous. And it was like, it's the hottest thing happening right now in tech. And I go, okay, whatever. Keep scrolling. Then I see the ad again. and this time an old colleague of mine had liked it. And I was like, Julie Chu likes this? Now mind you, we aren't friends. We just had worked together. So I keep on scrolling and I see the ad again. And this time, Julie Chu not only liked it, but she left a story and she said, love, I can't wait to get every color and bring it with me on my next trip. Two weeks later, I own Allbirds. Now Julie Chu and I aren't best friends, right?

55:31But her reinforcing, her vote, if you will, not only signaled a positive evaluation, but it legitimated this thing. And we are social animals, man. We do everything we can to fit in. And as we see people like us, even if they aren't the closest people to us, to send a signal that this is okay. And before long, you're wearing all birds. Before long, you're making Grimace TikToks. Before long, you're watching Tiger King for 10 hours. Before long, you're doing all the things. You go, how did I get here? How did I get here? Your people got you there. Now, I'd love for you to put your marketer hat on and just share with us, if you're not part of a culture, what do you do to discover and learn more about that culture?

56:16To get to a place of appreciation or to discover, hey, this might be the culture for me. Because again, going back to a lot of our audience who might be going through that transition, trying to find their identity and looking for new cultures that fully express their identity in their belief system or move to a new location and they're encountering new cultures and they don't want to appropriate it, how do you, with all of this experience you have in marketing, go through the steps to really understand that culture at a deep level? I just want to add one thing to that as well. There's also those moments in life where your whole world gets shattered and it has to be rebuilt.

56:53For a lot of people, the crisis of just dealing with COVID and everything that came with that had woken them up or changed their views on a lot of things. So they had to re-figure that out, revisit some of these ideas. Or a death in a family can certainly rock somebody to their core to where they go, who am I? That's right. Well, these are, to your point, John, these are exogenous shocks to the system that are new and they don't have meaning yet. So therefore, when they happen, we have to negotiate and construct meaning. We've never been in a global pandemic. Whoa, what does that mean? What does that mean for me?

57:30What does it mean for people like me? I have to make meaning of this. And we enter the discourse with our people to try to make some sense of it. As a marketer, if I want to know about a culture, a group of people that I'm unfamiliar with, I become an anthropologist. You study the culture like anthropologists does through ethnography. right you immerse yourself in the cultural contexts of those people you kind of go native and observe those people practice their cultural subscription right you observe the cultural production you observe the artifacts the behaviors their language and then you talk to them you enter the discourse and as people talk you go oh man you revealed a lot about yourself Whoa, whoa, whoa, whoa, whoa.

58:15No, not for me. And it's through the discourse that we make meaning. It's through the discourse that we decide, this is for me or this rubbed me the wrong way. Something just don't feel right. This isn't going to work for me. Right. So we got to put our anthropologist hat on and go native by getting closer. And that's to me, if there's anything to take away from the book, it's that culture is the governing operating system of humanity. No external force more influential to human behavior than culture. But we have to understand is that people see the world through cultural lenses and your cultural meaning-making system is different than someone else's.

58:57And the only way to understand that is to get closer. The world is not objective. It's subjective based on who you are and how you see the world. And if we want to understand how people see the world, then we have to engage. We got to get closer. We got to be curious. And that requires empathy. just a tremendous amount of empathy. I think that's why traveling is so important to people, to immerse themselves in a completely different culture and experience that from that seat rather than through the fishbowl. That's right. You got to find the, you know, you're forced to find the familiar and the strange when you're traveling.

59:38Like you got to find the things that like, oh, that's sort of like this for me. Like, you know, they do it this way, but I do it this. Okay, I get this. This makes sense now. We make meaning of it based on a proxy of our own experiences, our own meaning-making systems. I mean, if you want to know about yourself, travel the world. And what I love about that concept of anthropologist is you can use it right now. I mean, if you're looking to find a new community, a new tribe, appreciate the artifacts that that tribe is wearing. Appreciate the cultural production. Have some curiosity around how they discovered that album or why they bought those Nikes or what it was like waiting in line for those Jordans or how they had the connection to get those sneakers.

1:00:18And all of a sudden through that, because they're not going to reveal their beliefs, their identity, just like we talked about family at the dinner table, like they're going to guard and protect that and only look for people who share very similar beliefs and identity before really feeling comfortable. But they'll talk for hours about their favorite music, their favorite films that identify the culture that they're in. So starting at that level and working your way towards the identity and belief system and sharing and expressing that you share that is how you really build that deep connection and find your tribe.

1:00:50That's right. It's just being human. You just got to be human. You want to connect with more humans? Be human. Be curious. Like, see the world through other people's lenses. Like, just be curious, you know? And I think that, like, as a marketer, I think that it helps us be better practitioners. But, like, just as a citizen of the world, It helps us be like better human beings, this world that we inhabit. And you start finding, I think life gets a little better for you because you find your people. And it's not like nothing's wrong with those people. They just don't see the world the way I do, right?

1:01:24So long as their worldview doesn't mean my oppression, all good. Yeah, cool. Like all good. You know, I remember my wife and I first started dating. She loved Bruce Springsteen, like love Bruce Springsteen. now I grew up on R &B right so when I heard Bruce Springsteen like I knew like dancing in the dark that's the thing I knew and she would like play songs for me and I'm like man like I don't like this guy's voice like I'm used to like a buttery you know baby face you know sort of Luther Vandross I'm like man this guy voice is really tough good night and she's like oh man I went to a concert and like we were there for five hours like five hours this don't make no sense but it wasn't until So I was like, let me go explore this thing with her.

1:02:10And I was like, I get it. Not for me, though. It ain't for me, but I get it. And that's where we need to come to a place of. We find out who we are so that we can find out whether or not something is for us or not. And once we make that decision, we have the wherewithal to go, it's not like it's bad. It's just not for me. Go enjoy the show with Bruce. Go enjoy the show. We love asking every guest what their X factor is. What do you think makes you unique and extraordinary, Marcus? I think that I'm a really good servant. I have an ability to be extremely tunnel vision. Some call it focused. I call it just myopically going against the thing.

1:02:53And I'm in a point in my life where I'm in my Phil Jackson years where I'm more focused on being a good coach than I am being a good player. Phil Jackson, he won chips. He won championships as a player. But we know Phil Jackson as a coach, and he served. And I feel like when I'm in my bag, I'm a good servant. I love that. Thank you for sharing. Where can our audience find out more about this book that you wrote and all the great work you do in marketing and teaching? Yeah, you can find me on all the socials at MarkToTheC, M-A-R-C-T-L-T-H-E-C, and MarkToTheC.com. Thank you for joining us, Marcus.

1:03:31This was great.

1:03:41Oh, AJ, I gotta say that was an amazing episode. And you know, as well as I do, we could have had that conversation going on for five hours. Marcus was incredible. This book is fantastic. And what an episode diving into what motivates us to be our best, culture. And when you find the right culture and tribe for you, your entire world shifts. And that's why we love not only studying culture, but how to find your tribe. And it's exactly what we teach inside of all of our coaching programs. That's why this week's shout out goes to Tom, whose life changed when he started his transformative journey with the Art of Charm and the X Factor Accelerator.

1:04:21Tom felt stuck in life and was losing motivation and social connections. Tom experienced an incredible shift in perspective. Through the program, he delved deep within himself, uncovering his core values that have hidden beneath life's distractions. The OniCharm X Factor accelerator proved to be a game changer when it came to networking. Tom was introduced to a community of like-minded individuals, his tribe, where he felt understood and supported. Networking ceased to be a daunting task and became exciting opportunity to forge meaningful connections. In no time, Tom was navigating social situations with ease and confidence.

1:04:56He felt the skills he acquired gave him an inside knowledge of human psychology, a social James Bond of networking. The X Factor Accelerator's powerful networking strategies empowered Tom to step into his fullest potential and seize every opportunity that came his way. Tom is forever grateful for the life-changing experience to gain traction in his life. What would it mean for your life or your business if you had the influencing skills to connect more deeply with people, close more deals, and create the kind of trust that fuels long-term relationships? Recognizing your X Factor is the first step to becoming more influential, And that's why we've created the X Factor Accelerator Coaching Program.

1:05:34See, everyone has the ability to learn influencing skills, but your journey only starts when we pinpoint your unique strengths and you discover how to leverage them to forge strong relationships, both personally and professionally. Master military-grade communication and persuasion skills to grow your authority and social capital. With real-world exercises and expert feedback on your body language, conversation, and storytelling to set you apart from the ordinary. Apply today at unlockyourxfactor.com. That's unlockyourxfactor.com. Now, before we head out, a huge thank you to our producers, Michael Harold and Eric Montgomery.

1:06:12If you've enjoyed this podcast, head on over to Podcasts on Apple and give us a five-star review. We love the support and hearing from all of you in our audience. We hope you have an epic week.

1:06:27You were the bad boy You threw your love away Like it was just a toy And you sold the world You sold the world You sold the world of tragedy Cause you had your taste All black on the yesterday Yeah, but I remember you Oh yeah, I remember you

1:07:03This next one's for all you CarMax shoppers who just want to buy a car your way. Want to check some cars out in person? Uh-huh. Want to look some more from your house? Okay. Want to pretend you know about engines? Nah, I'll just chat with CarMax online instead. Want to get pre-qualified from your couch? Woo! Wanna get that car? Hey, that's a beat! You wanna do it your way Wanna drive? CarMax