Why Strengths Become Weaknesses | Martin Dubin

18 Aug 2025 · 58 min

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Podcast Summary: The Art of Charm - Episode: Why Strengths Become Weaknesses | Martin Dubin

Episode Overview In this episode, Martin Dubin, an executive coach and former CEO, joins hosts AJ and Johnny to discuss the blind spots that hinder leaders and high performers. He explores how strengths can turn into weaknesses when overused and emphasizes the importance of identity shifts for personal growth. The conversation covers various psychological concepts, including the Dunning-Kruger effect, emotional intelligence, and effective leadership behaviors.

Key Concepts and Discussion Points

  1. Defining Blind Spots
  2. Blind spots are aspects of oneself that remain unrecognized, often surfacing during periods of change.
  3. Self-awareness is essential for understanding how our perceptions may not align with others' experiences.
  1. Feedback and Stagnation
  2. Higher-level leaders often receive less critical feedback, leading to stagnation.
  3. Positive feedback reinforces current behaviors and can create a false sense of competency.
  1. Strengths as Weaknesses
  2. Overuse of strengths can create liabilities (e.g., excessive confidence leading to arrogance).
  3. Leaders must recognize when strengths tip into weaknesses.
  1. Identity vs. Behavior Change
  2. Significant growth involves shifts in identity rather than just behavioral changes.
  3. Example: Transitioning from an executor to a strategist requires redefining one’s self-perception.
  1. Emotions as Data
  2. Emotions should be viewed as valuable data points that inform decision-making.
  3. Leaders must develop emotional awareness and regulation for better interpersonal dynamics.
  1. The "TOO" Test
  2. Evaluate strengths by asking what happens when you are “too” confident, organized, etc.
  3. This helps identify potential blind spots associated with strong traits.
  1. The Fishbowl and Cabana Effects
  2. Leaders unintentionally communicate through nonverbal cues, affecting team perception and trust.
  3. Small contextual changes can impact how leaders are viewed by their teams.
  1. Learning from Context and Fit
  2. Success often hinges on the right context, not just individual capabilities.
  3. Acknowledging the influence of situational demands is crucial for effective leadership.
  1. Acting "As If"
  2. To prepare for advancement, act as though you are in the desired role.
  3. This includes taking initiative and demonstrating strategic thinking.

Tools and Resources

  • Blindspotting: Martin's book provides a framework for identifying and addressing blind spots in leadership.
  • Blindspot Test: Available on Martin’s website, this resource helps individuals pinpoint areas of potential blind spots.

Practical Takeaways

  • Self-Reflection: Regularly assess your strengths and how they impact your leadership.
  • Solicit Feedback: Encourage constructive criticism from peers and subordinates.
  • Embrace Vulnerability: Sharing blind spots with your team fosters a culture of openness and accountability.
  • Balance Strength and Weakness: Reframe weaknesses as developmental areas and strengths as traits to manage rather than eliminate.

Conclusion The episode emphasizes the significance of self-awareness in leadership and the transformation from recognizing blind spots to actionable growth. By understanding how strengths can become weaknesses, leaders can cultivate a more adaptive and effective approach to their roles.

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Connect with AJ and Johnny

  • [AJ on LinkedIn](#)
  • [Johnny on LinkedIn](#)
  • [The Art of Charm on Instagram](#)
  • [The Art of Charm on YouTube](#)

For more insights and tools, visit [The Art of Charm](https://theartofcharm.com).

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Transcript

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0:59Think about what are your strengths? What are those traits, those adjectives that you do? You do put yourself at the 99th percentile and on the bell curve. Put the modifier TOO in front of it. What happens when you're too organized? What happens when you're too confident? What happens when you're too decisive? What happens when you're too creative? Thank you.

1:48how emotions reveal hidden leadership blind spots, the real reason you're not getting promoted, and why smart people make terrible decisions. Welcome to the show, Marty. It's great to have you. Thank you. I'm looking forward to the conversation. Johnny and I love working with our clients to help them find their blind spots. And I'm curious to hear what made you decide to write a book about blind spots. Well, it took me a while to figure out the title of the book. So it's had a much longer psychological title for a while. But at one point I said, what's my book really about? And it's about self-awareness.

2:23And so really the blind spots are what we're not aware of about ourselves. We have our kind of automatic default responses we go through life with and they work most of the time. But there are those times when situation calls for something different and that's when the blind spots appear. For a lot of us, it's usually some major life event, conflict, not getting what we want, where we recognize, oh, maybe we have a blind spot that we need to explore a little bit more. But so many of us walk around just thinking that our perception is reality for everyone else. Actually, what you just said is almost the first step.

2:58When we do think that it might be us, the step before that is we tend to think it's somebody else. Things aren't working because of the other person or the situation, or it's a bad day for some reason. But the self-awareness starts with beginning to look at ourselves and trying to be curious about what might be getting in the way of us being as effective as possible. Many of our listeners are certainly familiar with the Dunning-Kruger effect, but it's fascinating because it is a bell curve and so many of us will look at others saying, you're smack in the middle of the bell curve, but rate ourselves highly.

3:34When you think about it, it makes sense, right? We use ourselves as a measuring stick. And so we We kind of think we're average on everything. The bad things we're just average on. We're not really at the bad end. But the good things that we like about ourselves, we really think we're on the high end there. Our desirability for that particular attribute pushes us, according to Dunning-Kruger, even 50 points higher than we probably would score. What does it look like for C-suite executives? Because I think so many of us look up to them and feel like they're probably not wrestling with the same problems that we are, but a lot of your work is focused on that exact area.

4:13Positive feedback, you know, from a science point of view, it's just the message from positive feedback is keep on doing what you're doing. And that's, you know, when you get to the top, you've had a lot of positive feedback and you just have to look at the big windows in your office and the big desk and chair and say, yep, I'm doing it right. And so, and people at the top get less and less critical feedback because of the power differential in hierarchies. And so, yeah, they just, the last place to look is that it must be me. And so that kind of, I had one CEO tell me the higher I rose in the organization, the less and less critical feedback I got until when I finally got to CEO, only my wife and kids tell me when I screw up.

4:58I would think they have a natural tendency to want to be at their best as well. discover those blind spots and certainly not go through life not knowing or truly reaching greatness. There are true abilities. Those are my favorite clients, the ones that actually ask me to come in because they really do want to get better. And typically the request is, could you do a 360, ask people around me? I'm aware of the fact that my intention is not always my impact. And so please let me know. But I also get called in by the boards and other leaders that say, can you please work with this person? And those are the ones that are, of course, they still want to get better, but they're just not looking at themselves as the reason or the place to begin the work.

5:47And I think that's a hard part about the journey to success is that so often the biggest leaps we have in our skill set is when we get that direct critical feedback that allows us to course correct, to work on those areas that need it. But the higher you climb, the less and less of that input there is. And then it's easier to stagnate and be frustrated that you're not getting that critical feedback that earlier on in your career really led to those large leaps. Those painful experiences, painful as they are, they do teach us the most. Um, and the, uh, maybe back to your very first question, kind of what's opened this up for me is a typical thing, uh, that a coach does is do 360 feedback and ask people about the leader.

6:28And the, I, at first I tended to do, I think what most, uh, people do is think about there's just two buckets. What's the strengths and what are the, uh, what things aren't they doing good at? And, and so, but then I realized after a while, I started looking at it. The, oftentimes the problem areas were just the flip side of the strength, which makes it even harder for the leader to kind of recognize it because, you know, they're overplaying their confidence or they're overplaying their decision-making ability. And those are the, people don't say that, they say some other descriptor, but if you think about it long enough, it really is the flip side.

7:04And so that was the aha experience for me in terms of what the genesis of writing the book. I'm curious, with the 360 feedback, do they get to have a say in the questions that will be asked or at least have an idea about them so they'll be a little bit more comfortable with getting that feedback back and sending out those questionnaires? I guess I would say yes and no. Certainly, for the feedback to be good and useful, everybody has to feel like it's a constructive endeavor, that this isn't a got you. And the people giving the feedback have to feel like there's no retribution for whatever they're going to say.

7:48So that's a big part of my job is creating a sense of comfort. But there are sometimes specific things that a leader will want to know about. And so in addition to a general question of what is Johnny just great at and what do you really admire and what really moves the needle in his job and where are the opportunities for improvement, I can ask specific questions as well. Well, I think so many of us look for the behaviors to change. Like that's the signal if I just change this behavior. And oftentimes we don't really think about identity and that part of change. But yet that identity shift and how we define ourselves can really create massive change and unlock a lot of these blind spots that we're having and create clarity for us.

8:31Walk us through why that's so powerful. I had an HR leader and she wasn't the chief people officer. Actually, nobody held that role and she wanted to advance to that officer role. And she was getting feedback that she, quote, wasn't strategic enough from the CEO and the other senior leaders. And so she hired me. She's like, am I not strategic enough? I don't really know. And as we explored it, her brand, and if you think about yourself like a product, you've got a brand at work and people will think about you as a particular kind of way. Her brand was to get stuff done. And she just asked, you know, when, you know, how, you know, and how, you know, I'm executing.

9:15And to get to that chief officer level, she really needed to be thinking, you know, more, more, why are we doing this? What should we be doing? And she had all those capabilities, but she had been so used to the brand of just getting stuff done. And that had helped her raise her get promoted in jobs. So it really took a chance. Like, I really need to change my brand and I have to think different in this next role than my current role. And that means a change in my identity. And there was a little bit of a grief, a little bit of loss of I'm not just always going to be. making everybody happy by getting things done.

9:55I'm going to have my people do that, but I really now need to be asking more of those strategic kind of questions. I think it's hard for many of us because those same behaviors that got you to that place of stagnation are now what need to change in order for you to get to that next level. But we tie our identity to those behaviors because those behaviors have been rewarded in our career for so long. I mean, getting the project done, delivering, being the person that people count on, you know, that feels good from an identity standpoint. Sometimes we're very aware of our identities, but sometimes they just become like the suit of clothes we wear all the time.

10:29So we, they're just so natural. We don't actually think about it. And we don't think about that limiting side. Our identity is a, you know, there's just so much to pay attention to in the world. You really have to kind of, your identity helps you kind of narrow down what to pay attention to. and when you shift your identity, you start paying attention to new things. You know, those of us that have had a child, the very first time you have a child, your identity changed. You're now a parent and those diaper commercials that you never paid any attention to now are just terribly fascinating. I can attest to that exactly right now, what I'm going through.

11:07And I think for that part of our behavior that's tied to this reward, now we're in a situation where we not only have to shift our identity, but we have to get more comfortable with conflict. At the executive level, conflict is expected. It's welcomed. It's how big things move. But if our identity is just people pleasing and getting tasks done and delivering, well, that can be really counterintuitive for us. Yeah. And it can be identity. I kind of look at six areas for blind spots and the identity is one. Another one is traits. And I think more often that sense of kind of being collaborative and cooperative and agreeable and look for consensus, it tends to be a trait.

11:50And we're all kind of on that bell curve on that one as well. And that may work really well for a lot of our role. But I mean, I had a situation, having been a CEO myself, where looking back on it, I was trying to be the peacetime CEO in a situation that really required me to be a wartime CEO. And I gave away too much leverage in our negotiation because I wasn't really shifting my kind of trait, my natural trait of being agreeable to a trait of being a little bit more contentious and more strategic. So walk us through those six areas of potential blind spots for our audience, because I think we're all aware of blind spots, but we probably haven't wrestled with all six.

12:34You write that emotions are data. Help us unpack the data behind the emotions because I know so many of us, especially in work situations, can feel overwhelmed by our emotions. So many leaders just see emotions as getting in the way in work and, you know, work would be better if we just didn't have emotions. Well, that just isn't reality. And so I kind of, you know, I think about emotions, you know, in terms of awareness, first of all. And so some people have a broad bandwidth of descriptions of emotions. It's like some people just see red, yellow and blue, and some people see all the colors of gradation in between.

13:15And so first is trying to get people to be aware of you can be mildly annoyed. You can be a little bit frustrated. You can be angry, all these different kind of gradations. And then be able to start to recognize when they're feeling something. Um, and, uh, I had a leader tell me recently where, um, one of his direct reports said, please stop screaming. And he was telling me, he says, I know I was not screaming. I have, I was modulating my voice and I told her that. And she said, your face was screaming. And so our emotions come out in lots of ways. And that nonverbal sense of our emotions is what we all pick up on.

13:53Um, and so trying to get aware of that, you know, your body's tightening up, your face is tightening, you're feeling hot or warm or whatever it might be, the first question should be, what am I feeling right now? And then after you have some awareness, then it's the job of trying to modulate your feelings, regulate them, and really being strategic about it. Maybe you say, I really shouldn't be angry now, or maybe a little says, you know what, it would be good for me to show a little bit of the anger and pound the desk if people know how important this is, and be able to get facile with that ability to do that.

14:27And finally, being able to be aware of other people's emotions, that sense of empathy and the downstream effect of emotions that communicate kind of broadly to other people.

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18:31And then you got the flip side of the person who is emoting all the time at work. And people then are feeling like, I just don't know if this is a good day or a bad day to talk to them. I'm always trying to decide how they're feeling for me to kind of figure out what I should do. So getting to that point where, I mean, we do that with our families as well, right? And we try to be real and authentic and show emotion, but not do it in a nonproductive or destructive kind of ways. And so sometimes the job of a coach is to let people practice, you know, in the confines of the room and be able to let some of that emotion out and be able to then begin to find out strategically the best way to modulate it.

19:14But the first modulation is just self-awareness. I'm feeling sad. I'm feeling angry. I'm feeling happy right now. Then it, But already you're able to start to modulate it just by being able to say that and then be able to think about what you want to do. It's unfortunate that a lot of ways emotions get painted as weakness in these professional contexts. And because of it, we try to hide them, withhold them from others. And that actually creates an inauthenticity that makes it difficult as a leader for your team to get behind you and read you. I keep coming back to self-awareness. If you're aware, then you can be strategic about how you show up.

19:53and no matter what you're trying to do as a leader, it's getting expressed through your personality. And so the more you know about yourself and the more you're open with other people about who you are and being, you know, kind of a bit more generous with yourself. So if you overstep the bounds and you show too much emotion, you feel, and you're noticing that it's having a bad effect, just own it in the moment, on the spot. Whoa, I guess I really let out way too much just now and you know i guess you all know how i'm feeling or i'm or maybe i'm feeling like i don't want i shouldn't show my emotion right now and you know get permission from the group to to open up a little bit so that ability to meta communicate talk about your communication is a super powerful tool um for being able to kind of get comfortable and and be more authentic and more strategic.

20:43For those of the audience who might feel this awareness part is soft and they don't want to appear soft as a leader in that way. Oh, I'm sad, you know, wrestling with these emotions. What do you say to them to help build awareness without feeling soft? Your emotions are showing whether you want them or not, want to or not. So like, you know, just get real about it. And other people are reading you when they're trying to read you and maybe they're reading you wrong. And so, you know, your best opportunity is to be authentic with how you're feeling and who you are. And it also builds relationships.

21:20Self-disclosure breeds more disclosure. You know, if you're vulnerable and you open up a little bit, you know, other people will be vulnerable and open up a little bit. And that's the way you can have more honest conversations. That's the way teams can make the best decisions and hold each other mutually accountable. so I don't I mean I certainly don't see any of this as soft and in fact it's hard work and it's hard for a lot of people to do this so I think quite frankly it's the people who are able to be most authentic with their emotions are really doing the hard work. There's another part of that as well which is and certainly in my experience the harder you try to cover up any of these authentic parts of yourself for whatever reason it comes out in inopportune times or in a way that you don't you don't want it to come out where it hurts somebody you're bottling these things up and when we're dealing with ceos we're dealing with a lot of pressure a lot of moving pieces so it's very easy uh for that to happen uh you got pressure all day long pushing on you from every different direction so it's going to come out.

22:37You're not high. The more authentic you are, the more you build trust in everybody around you. And, you know, you get to the top by being able to deal with stress a lot. And the problem with it, in addition to what you said, is that also when you're under so much pressure and you're putting more pressure on yourself to hold things in, you're narrowing your focus. And it becomes that fight or flight response in a much more natural kind of way. And that becomes even more problematic. You end up making decisions based on all those emotions that are unexpressed on the inside and end up really with poorer outcomes in the end.

23:16I'd love to unpack intellect in this because I think so many listening to this would define themselves as intellectual and looking to improve. And oftentimes they've probably even leaned in to their intelligence to get ahead in their career as really a strength and a superpower. How does that open them up to a blind spot? This is the hardest chapter for me to write in the book because I think there isn't. I haven't found that much beyond just be as smart as possible. And we're all rewarded for that. But if we think back, I mean, I don't know about you guys, but I think back to people that I graduated high school with that just knocked it out of the park in terms of success.

23:58And some of them were just average students. And then some of the more brilliant ones just had mediocre kind of results. So, you know, IQ is one type of intelligence. I'm not trying to deny its importance. It's super important. But I really think, and I think we all know intuitively, there are other kinds of intelligence. And, you know, in business, the best in life, the best decisions are often made by having a lot of input and having those different kinds of intelligence, you know, contributing to the decision. So I, and I think this is just a starting point. I've identified four kinds of intelligence from just my individual work with people.

24:36There is that high IQ, that horsepower. There are the people that just process extremely fast. And they take in a lot of information and they can make a quick decision on it and be articulate about it. They don't have to go back and take out a spreadsheet and try to figure out the answer. So that kind of processing speed is great in negotiation. I've worked with venture capitalists. They're very good at that. And then there's creativity. the people who make these connections that just don't seem obvious to other people. And they're seeing things that other people don't see. And they can be often distractible and almost annoying for some leaders.

25:14It's like, where did you come up with that idea? That has no relevance here versus the leader that surrounds himself with creative people and knows there must be some jewel in what that person just said. But even though they can't see it in others, they have to kind of follow up. Like, what's the relevance here? What are you talking about? And then the fourth area is maybe a bit of a catch-all, but I call it just street smarts. These are people that kind of have, in my mind, head on a pivot. They're just paying attention to everything. EQ, I think, is a piece of this. They're thinking strategically like a chessboard.

25:48They're looking downstream. And those people often are bringing information in and ideas in that others just really don't see. And they may not be the highest, quote, IQ person in the room, but there is this kind of ability to kind of get through life and make really good decisions. And so I look at all four of those areas. And the blind spots occur is when you over-index, especially on that first one, and think that being the smartest IQ person in the room is going to get the best result and you're not paying attention to the other things. And so, I mean, my advice is kind of figure out where you are, one to 100 on those, maybe on those four.

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26:24and then surround yourself with people that really compliment you and pay attention to that so that you as a group can make the best decision. A lot of times with our clients, the way it creates a blind spot is it actually leads to inaction. So this pursuit of knowledge and intelligence can lead you to just process and process and process and not actually do the thing you need to do. And sometimes the lower IQ, the more naive person who just goes in and acts instead of planning and replanning and reconstructing gets ahead. And that's oftentimes what's so frustrating to a lot of our clients, especially in the EQ area where it's like, I know I'm smart, this person, I know I'm more capable, but the problem is they made the move.

27:09You didn't make the move. And that's why they're rewarded. And that could be a mixture of both a trait and a trait blind spot and an elect blind spot, you know, the trait of kind of conscientiousness and carefulness. And I still need more data, you know, 92 % certainty is not enough. I need 98 here, go out and go get me more information about this one question. You know, and if you're smart, you can always come up with one more question that isn't quite answered there. So that could be over-indexing on that conscientiousness trait as well as over-indexing on kind of the high IQ and informational trait that leads to kind of analysis paralysis.

27:47So what are some other traits that are tripping up leaders that you work with that maybe aren't as obvious to us listening? You guys, I'm sure, are familiar with the big five traits. So those are common traits that seem to be lasting in all of us throughout life. So that's one place to start. I often tell leaders back to this part of over-indexing your strengths. Think about what are your strengths? Traits are often adjectives. It's how we describe ourselves, how people describe us. So what are those traits, those adjectives that you do? You do put yourself at the 99th percentile on the bell curve, and you really are proud of that, and it's really good.

28:28You're confident, you're decisive, you're organized, you're creative, whatever one you might want to do. And then here's the answer to your question. Put the modifier TOO in front of it. What happens when you're too organized? What happens when you're too confident? What happens when you're too decisive? What happens when you're too creative? You know, it's probably what your spouse or partner tells you all the time. And those are the moments, those are the kinds of things to become aware of, because that's what can trip you up is when those things are showing up. I had one leader who was in that kind of confidence that tips over into arrogance and decisive.

29:06And he was very good at asking questions, a super curious kind of leader. And he would and but when he stopped, when he thought he had the answer, when he stopped asking questions, that's when his confidence appeared to others as arrogance. He was kind of done. Conversation was over. I made a decision. I'm moving on. He was losing some key leaders who just didn't like dealing with him, even though he was generally a really approachable kind of person. And I couldn't tell him, don't be arrogant. He didn't think of himself as arrogant. Don't be decisive. That wouldn't be the right answer. What I did say is when you stop asking questions, when you think you're done, that's when you can tip over into this arrogance and appear that way.

29:47So your trigger to be aware of is when you think you're done and when you think you have the answer. And my advice to him was, at that point, you say to your team, I think I'm pretty close to a decision here. I think I know what's going on. Let me sleep on it or let's talk again next Tuesday about it. So to leave it open-ended was a way to kind of respect them and respect the process a little more. And for him to kind of, he didn't stop being confident. He didn't stop being decisive, but he could change his behavior in a way that he was behaving in a way that was much more amenable to the team and really resulted in better decisions.

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33:44When did making plans get this complicated? It's time to streamline with WhatsApp, the secure messaging app that brings the whole group together. Use polls to settle dinner plans. Send event invites and pin messages so no one forgets mom's 60th. And never miss a meme or milestone. All protected with end-to-end encryption. It's time for WhatsApp. Message privately with everyone. Learn more at whatsapp.com. Certainly with our clients, and I would imagine with you it's a lot the same, And once we identify what that blind spot is, everyone's extremely happy, especially with our clients. They feel like they have found the thing that has eluded them this whole time or has been certainly keeping them from reaching all of their goals or being happy.

34:35So they're really excited about it. And a lot of times they're like, oh, my God, that's it. I totally understand. Yes, that is it. but I have to let them know that just because we've identified it doesn't mean you're cured or this is now over. You can go on about your life. There's now a process in getting better with this where I will continue to bring up. There's your overly analytical thinking, putting you in a trap again. Oh, right. Now I see the trap. Thank you very much. Oh, there's this tendency again that puts you in this. Oh, right. Exactly. So we give them questions to ask themselves so they can self-diagnose.

35:18Am I stuck in that spot again or whatnot? But what does that process look like for your leaders and the people that you coach? Yeah, I think that's beautifully said. And I really like what you said when they said, oh, I understand it now. And understanding is just intellectual, right? Yeah, there's no change that happens. That's just an understanding. That's like, oh, you know, I know something now. Big deal. So, I mean, not big deal. It is a big deal, but it's just the beginning. And so, you know, where does coaching come from? It comes from athletics and sports. And what does a coach do in sports?

35:57They do small changes that have huge impact. You know, I'm a skier. Bend your knees a little more and lean forward. or, you know, change your grip on the golf club a quarter of an inch. And now you've got 10 more yards on your drive. So that's where it needs to move. It needs to move to behavior. It needs to move to what do you do? And it needs to move to practice. So what I work with people on is what's the trigger. So they don't need you all the time to point out their blind spot that how can they begin to recognize when they do have it? Like I mentioned with the guy that turn, you know, stops asking questions that that was his trigger for when that arrogance could show up.

36:36And then what do they need to do? What are these small tweaks? This is not about personality transformation, which can't be done anyway. This is about small changes and practicing and practicing just like you would do any other skill that you want to learn. Like that example you gave of that leader, I found myself very similar in the same trap of like, I got all the data I need. I need to move forward. I got a ton of other decisions on my plate. So thanks for your input, but we're moving forward. And what I did from a behavior change was just adding the question, even after I made the decision, what am I missing?

37:09And just inviting more of that feedback and input from my team, even though I had made the decision, maybe they weren't happy with the decision. There were times that there was something that I was definitely missing and Johnny pointed out or someone else on the team pointed out it made an even better decision for me. But instead of that finality of like, I've made it, I don't need any more input shutting down, just adding that one extra question was the behavior change for me that allowed me to overcome that blind spot that was frustrating our team members. And you can also embrace who you are.

37:38I mean, you like to close things off. You like to come to a decision. You like to feel the pleasure of kind of untying the knot and figuring it all out. And that is, and there's so great, right? And all you need to do is say, but there's also more. And so just that final, you know, what am I missing? You know, the door is still open, you know, it didn't change who you are in any kind of way, didn't compromise your strengths. It just added extra, you know, an extra ingredient to the, you know, to the soup in the end. Well, I know Johnny and I have had a number of laughs over the years about the speed decision and then moving forward on some key things that had to happen, that it is a strength as well.

38:22You know, so recognizing that that blind spot can be a strength as well, I think, is sometimes challenging as leaders because we like to think of blind spots as just a weakness. But a lot of times it's our strength creating the blind spot, and it's not necessarily a weakness. I've kind of taken weakness out of my vocabulary in coaching. I really, I talk about it as gifts and gaps. So those gifts can become overutilized and those gifts can, like any gift, you know, too much of a good thing, it can become a problem. And then there are gaps. There's things that you just, you know, are not part of your makeup or not part of the primary part of your makeup.

39:00And that's not a weakness. It's just, you know, we're all different. And so, you know, looking for those areas where, you know, I am just I'm not a detailed person. I, you know, I'm terrible at filling out government forms. I'm always going to screw that up and and be frustrated. So I need somebody to help me with that. And that just is what it is. It's just a gap. So I think, you know, that's all again, back to this self-awareness and being just very generous with yourself about who you are. not getting punitive and condemning of those areas because none of us are perfect. I know this has worked really well in my own relationship.

39:39My wife has appreciated owning those blind spots with the people in your life that you're trying to work and grow with. And as a leader, owning that blind spot to your team and being like, hey, this is an area where in the past, you know, I've recognized now has created this blind spot for me. I'm working on it, but I would love you pointing it out so I can continue the behavior change that needs to happen for things to work. It's wonderful when a leader can do that. I mean, when they can say, please hold me accountable for these changes I want to make, you know, give me that negative feedback, that critical feedback, that self-corrective type of feedback.

40:15And you're then creating a culture of feedback for the organization by doing that. And, you know, there's so many people like, how do I give hard feedback? Well, it starts with you accepting hard feedback and being able to talk about that. And then you can begin to give hard feedback to other people and have them be willing to accept it. You have to lead by example, especially in these kind of difficult areas. For a lot of our clients who have stepped into new leadership roles where they've been that individual contributor and worked really hard and leaned into their intellect. And now they're in the manager role.

40:51Now they're in the leadership seat, which often trips them up as the fishbowl effect. And they don't even recognize it. They're unaware of it. So I'd love for you to share with our audience and unpack that because that's a real blind spot that we see in our clients. As a leader, you're always communicating. And just, you know, it's one of the downsides of leadership for most of us who just, you know, don't want to be in the spotlight all the time. You're in the spotlight all the time. And, you know, how you dress, how you walk, you know, that, you know, example I gave before about, you know, yelling, you know, your screaming face, all those kind of things are communicating.

41:28And so being able to be aware of that, you know, have almost a little another one of you on your shoulder, kind of observing yourself, you know, to the point where you can become much more thoughtful and strategic about that and be able to do that. I had a leader recently of a company that's kind of in the entertainment area, hospitality. And he gave an example in one meeting about, well, if we had cabanas at the property and we were doing all these kinds of things. And a month later, he was asking somebody about what they were up to. He said, well, we're building cabanas. And he's like, oh, my God, I didn't want to be.

42:08I was just using it as an example. And here all of a sudden, somebody took that as a directive from the CEO and we better go start building cabanas. So watch out for the cabana effect. Well, one of the leaders that I work with recently went through a 360 review and what came out of it was team members calling him distracted in their standup meetings. So I asked him, you know, do you feel like you're distracted? What's going on? And he's like, no, I'm not distracted. But as we unpacked his calendar, we recognized that a lot of key client meetings, client facing meetings, trying to get funding for his investments were happening after these standup meetings.

42:46and he had to switch contextually from a standup meeting to now presenting to clients and trying to win billions of dollars in financing. And, and he was checking the clock, you know, like, when is the standup meeting over? Cause I had this even more important meeting and just that checking the clock on these meetings and looking at his watch frequently led his team members to feel like he was distracted. And we just shifted his meeting so that he was no longer doing standups and days that he was going to be client facing and had a huge impact on his team members recognizing now like he cares and he is invested in their success.

43:21What a wonderful example of just how these small tweaks can have a huge impact once you're kind of aware of it. You know, you didn't. And it's a great example of how everybody is, you know, judging each other and trying to, you know, interpret the data from the environment about what's going on. So they interpreted distractibility, meaning he doesn't care. He's not interested. And when he sounds like he was actually a little distracted, but it had nothing to do with content or people in the meeting. It was about what was happening next. Yeah, it's just kind of a great example of how complex we all are.

43:55We're always responding to what's going on in the environment and in our head. And, you know, we think everybody else either isn't aware or they should be aware. And sometimes our own awareness needs to be shared with other people. it's important to recognize that we can have these blind spots even with the best intentions right so these these are behaviors and actions that are leaking out that are having big impacts even though his intention was of course to be in the meeting and and what i found the fishbowl effect happens quite a bit with leaders who take a very ad hoc approach where it's just like an open door like hey i want my team to know that they can come to me at any time but that often opens them up to these moments where they're in a fishbowl type situation where they were thinking about something else or they had a bigger problem going on.

44:42But now this team member walks into their office because they have an open door policy and they can't quite switch. And now that fishbowl effect of this team member looking at them, feeling that stress around a bigger decision that the leader was facing directed directly at their team member. There's an inadvertent side effect of a lot of the research literature on leadership. Like open door policy is a good idea, right? And it is a good idea. And it's a really good idea for some people. And it's a really bad idea for other people. Yeah, exactly. And, you know, as a psychologist, I'm always dealing with just one person at a time, not with the theory of the population.

45:20And so it's really important for, you know, as you read those leadership books, and you think, oh, this is this, you know, this work for that leader and aren't they successful to really then filter it through is that who you are does that work for you or not or maybe there's a there's an adaptation of whatever you're learning that might fit for who you are um you know somebody asked me you know recently is it a good idea for ceos or leaders to have one-on-ones and my answer was well are you good at one-on-ones you know do you are one-on-ones productive you know like what are you doing in a one-on-one you know and some You know, you're great at vision and culture.

45:57And so you should do one-on-ones for vision and culture. You're terrible at accountability. Don't do one-on-ones for accountability, right? So being able to kind of figure all that stuff out, again, back to the core thing of knowing who you are and what you're good at and where your blind spots are is where you're going to begin to kind of, you know, really become more strategic as a leader. Rinse takes your laundry and hand delivers it to your door, expertly cleaned and folded. So you could take the time once spent folding and sorting and waiting to finally pursue a whole new version of you. Like tea time you.

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47:15Visit GoodToKnowFacts.org. You know, so many of these clickbait headlines and things going on around, you know, what the billionaires are doing of these massive companies trying to filter it down to, oh, Jensen Wong doesn't have one on one meetings and NVIDIA. So now everyone has to switch from one on one. And we lose sight of what's actually working for us and like what's important for the seat that we're in chasing these other people as heroes. These people are CEOs due to how well they operate in these environments. which means they understand the rules. Therefore, they can break them. And when you're reading their books and things and you're hearing about this stuff, well, that's not going to work for you.

48:01You have no experience whatsoever with what you're doing. And you're just going to follow this template that breaks the rules that you have no idea about. And for AJ and I, being entrepreneurs and running our own company, we understand there is no skipping the rules. If you don't know the rules, you're not taking off. And if you did have any success by breaking the rules or not knowing the rules, that was luck. And you'll soon find yourself against the wall. You bring up the whole super important point about situation. Situation context drives as much of it as we do and as the people around us.

48:44I love in Guy Raz asks people, you know, always the kind of the luck question, you know, were you successful as an entrepreneur, you know, because of your own skills or because of some fortune and, and they, you know, the smart ones, you know, kind of give a nod to luck in some ways. And, and my definition is really good luck is when your particular strengths and abilities happen to be exactly what the situation calls for. And you're in the right situation and you got the right match for it. You're the jigsaw puzzle that fits. And bad luck is you're the same damn person and the situation is calling for different kinds of things.

49:18And now all of a sudden you got bad luck. You were a successful entrepreneur twice and now you're a terrible failure. You know, you're no different, you know, but you didn't recognize that the situation called for a different piece of the puzzle and you didn't have that. So yeah, being really smart about, you know, what's the situational demands as well as your own personal abilities. And it also goes with something you started this off with was being a wartime CEO or needing to be a wartime CEO and being a peacetime CEO. And certainly anyone who studies history and world wars know how those things turn out.

49:59Right. Yeah, I think those are the hardest. It's hard enough to be aware of yourself. it's even harder sometimes to kind of stand further up higher and kind of recognize how the situation has changed. But often you're hearing that from other people or you have the sense it's just not working right now. Why is it not working? And it is because the frame around the picture is the frame that you've got. This is peacetime or instead of this is wartime. So yeah, life's hard, A lot of choices. But, you know, I think the more people are curious, the more they have a sense of everything is about knowledge acquisition.

50:37How can I learn more here? And a lot of times that's not knowing what you don't know. And that's pretty scary when you really think about it. And so the really successful leaders are ones that I see that just do everything possible about learning what they don't know. they are always putting out questions. They're always surrounding themselves with people that bring in more information that's, you know, they're not in a bubble and they're really, they're just data, you know, hounds collecting all those kinds of things. Well, unfortunately, life doesn't work where you get all the knowledge and then you're anointed the leadership role.

51:13Oftentimes you're put in the leadership role before you even are close to having all of the knowledge. And it's really closing that gap in the leadership role where the rubber meets the road. I know for a lot of our listeners, they're looking at this, they want to gain influence. As a leader, they recognize the importance of it. And I'd love for you to unpack for our audience how they can start to gain that influence to really accelerate their career. When you want a promotion to the next level or advancement to the next level, I think you need to start thinking about what does it look like to be at that next level?

51:43What is that? What are the role demands? And, you know, it's my operational definition of strategic thinking. I think it's really I'm not sure what strategic thinking really is. There's a lot of good books on strategy. But strategic thinking, in my mind, is if you're staying up worrying about what your boss is worried about, if you're able to kind of broaden your picture, your perspective to what the person in the role ahead of you is really thinking about and what levers they need to move, then you're beginning to kind of think ahead. And then once you kind of get your head, begin around that, the advice I always give people is act as if.

52:22Act as if you're in that next role, not in an obnoxious way, in a way that's stepping on toes, but in a, you know, start asking questions that you wouldn't ask at the level you're at currently. Start making decisions or trying to get involved in decisions that you wouldn't be normally doing at the level you're at. Act as if you already have that role. And in that way, you're advertising your brand as I'm ready for that next role. I'm already acting like it in some kind of ways. And all of a sudden, people start to see you a little bit differently. They start to see, oh, you know, you know, Joan is really, you know, ready for that next step because she's, you know, already kind of showing that in a particular way of how she's behaving.

53:00We don't often recognize the blind spot around solving our own problems to the detriment of our boss's problems. So we might think by moving fast and solving our own problems, that's the way to get ahead. But we don't often think about, well, could that be creating more problems for the team? Could that be the headache for my boss? And that often leads us stuck and stagnating in that current role. So it's self-awareness, again, of being able to kind of recognize that you got to probably do both. You still have to solve your own problems and do what your job requires. But you have to, if you want to advance and it's more complex, It's easier to complain about the decisions above you.

53:38But if you really start to engage in thinking about what are the complicated issues that these people had to kind of struggle with and try to thread the needle on, then you're opening yourself up to be able to really be, you know, beginning to act and think at the next level. For those who are listening to this episode now recognizing, oh, I might have more blind spots than I even thought of. What are those next one, two, three steps that they should be taking to not just focus on experience as their only solution to solving their blind spots? We've talked about a couple of them. I think those trait blind spots, those strengths that tip over and become problems by just adding that modifier to, is one place to begin.

54:22The other place is the emotions. what are the things that are frustrating you over and over and over again? What do you complain about about your job or your company? Those are, I mean, there's something that you're externalizing by talking about it as it's, you know, the problem of the company or the problem at work, but thinking about how am I a part of this? Or maybe it's a mismatch. Maybe my motives are, you know, off to one direction and I keep complaining about these things in reality at work or going in this other direction, maybe that just is reality and you're in the wrong job or you're in the wrong role because what's important to you is something different.

55:05So, you know, I think maybe the first audit, if you will, is about the strengths and about the emotions that are just kind of repeating all the time and trying to puzzle about what is that saying about who you are as a person, what's important to you, what's your makeup, and how might that begin to kind of teach you where some blind spots might be occurring. Are there any warning signs for when those strengths may have now turned towards liabilities? Before we're off the cliff with them. At points of change, or when often we can become aware of blind spots when things have changed around us in a particular way.

55:45Maybe our roles change or the company's changed or our life has changed in some way. We had to move to a new city or whatever. And you're very much more vulnerable at that point because your normal way of doing things, as I said, works 90 % of the time or 90 plus. And it is bound by your role and your position and all of those kinds of things that you've figured out work. So if you're in a new situation, if things have changed in some ways, it calls for new things from you, new behavior responses. And so if the gears are gnashing at that point, that might be the fact that you have a blind spot about some way that you typically respond is not working anymore.

56:28And so that requires some internal look to try to figure out what to do about it. Well, thank you for joining us, Marty. It was a spirited conversation. We really appreciate it. Where can our audience find out more about your book and your work? Yeah, I've loved the conversation. Thank you, guys. This is the first two-on-one I've had, and I think I survived okay. Yeah. So the book is Blindspotting, published by Harvard Business Review Press, available wherever you buy your books. We've also got a website, blindspotting.com, with a lot more content. We have a test, a psychological test, to help you identify your blind spots.

57:05So, you know, by nature, it's kind of a catch-22. If it's a blind spot, how can you know what it is? So the test can show you where you might be at risk for blind spots as well. Well, thank you for joining us. We appreciate it. Thank you, guys.

57:30And here comes the part of the show where we showcase one of our X-Factor Accelerator members. Take it away, young. Hey, what's up? My name is Young. I work as an analyst for the government. Before joining the X Factor Accelerator, my life was dedicated entirely to my profession, with little to no room left for people, for having fun, socializing, things like that. I decided to join the X Factor Accelerator because I needed to improve my social interactions with people and connect with them better. My favorite part about working with Art of Charm is the opportunity we get to practice new habits with other folks in real time on a weekly basis.

58:04It helped me gain an awareness of all the areas I didn't know I needed to improve and has resulted in me having greater confidence and inviting others to hang out with me during the weekends. I'm looking forward to applying these skills for dating. If you're debating about joining, hey, that's okay. I was there too. But look, Art of Charm are the real OGs with proven track records. Their instruction is science-based, unlike so many grifters out there who push an ideological agenda more than they do help you get better socially. Young, it was a pleasure and an honor working with you two, and good luck to you and all of your future endeavors.

58:57You're a song of a tragedy Cause you had your taste Of black on the yesterday Yeah, but I remember you Oh yeah, I remember you

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From the publisher

Executive coach and former CEO Martin Dubin joins AJ and Johnny to reveal the hidden blind spots that quietly sabotage leaders and high performers. From the Dunning–Kruger effect to the “fishbowl” and “cabana” phenomena, Marty shows how strengths overused become weaknesses, and why true growth requires identity shifts, not just behavior tweaks.

Packed with practical insights, he explains why emotions are data, how leaders unintentionally communicate even when silent, and why luck often comes down to context and fit. Whether you’re climbing the ladder or running the show, Marty offers a toolkit to see yourself clearly and lead more effectively.

What to Listen For
[00:00:00] Defining blind spots—and why they appear during change
[00:02:16] Why leaders at the top get less feedback and stagnate
[00:06:15] Strengths turning into liabilities when overused
[00:09:36] Identity vs. behavior: making the leap from executor to strategist
[00:12:41] Emotions as data: awareness, regulation, and reading others
[00:17:27] Stress, bottling up emotions, and worse decision-making
[00:23:16] The “TOO” test: when confidence, decisiveness, or organization go too far
[00:28:02] AJ’s technique: asking “What am I missing?” to reopen input
[00:32:06] The fishbowl and cabana effects: how leaders send unspoken signals
[00:36:22] Why copying billionaires fails—and how to adapt to your own context
[00:41:37] Acting “as if” to prepare for your next role
[00:46:42] Tools from Marty’s book Blindspotting to identify your own blind spots

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Episode resources:

Martin's Website

BlindSpotting

Check in with AJ and Johnny!

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠AJ on LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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