In short
The Changelog: When Life Gives You LLMs... (Friends)
Episode Overview In this episode of The Changelog, hosts Adam and Jared welcome back Zeno Rocha to discuss a range of topics including email etiquette, the evolving landscape of AI-driven SEO, the phenomenon of LLM enshittification, and the newly announced SLATE Auto - a modular electric vehicle (EV) truck.
Key Topics Discussed
- Email Etiquette
- Zeno's Perspective: Zeno shares his thoughts on actively engaging on social media platforms, specifically mentioning how his posts are often reshared on LinkedIn, leading to increased visibility.
- The Importance of Personal Branding: The discussion highlights the significance of building a personal brand alongside a company brand, emphasizing consistency in communication.
- The Future of Heroku and LLMs
- Heroku's Next Generation - "Fur": Terrence Lee discusses new developments in Heroku, specifically their support for .NET, emphasizing the platform's evolution and adoption of open standards.
- The Role of LLMs in Software Development: The hosts explore the impact of large language models (LLMs) on software development practices and the potential for enshittification—where services degrade in quality over time as they monetize their user base.
- The SLATE Auto EV Truck
- Introduction to SLATE Auto: A new electric pickup truck designed with modularity in mind, allowing users to customize it extensively, from its appearance to features and functionalities.
- Affordable Pricing: The truck is projected to be priced under $20,000, making it accessible to a wider audience.
- Target Audience: The design philosophy behind SLATE Auto caters to younger users, aiming to provide a customizable vehicle that allows for personal expression.
- The Evolution of Technology and Personal Devices
- Discussion on Dependency on Phones: The conversation reflects on how technology, particularly smartphones, has become integral to daily life, raising concerns about addiction and over-reliance.
- The Role of LLMs in Research and Decision Making: The hosts discuss how they utilize LLMs for questions and research, and the potential biases in these systems affecting the quality and direction of the information retrieved.
- The Challenge of SEO in the Age of AI
- SEO Best Practices: Zeno highlights the shift in SEO strategies as they relate to AI tools like ChatGPT and Bing, emphasizing the need for companies to adapt their content strategies to align with AI-driven search results.
- Emergence of Tools: Introduction of tools like Profound to help businesses understand traffic sources from LLM inquiries and how to optimize for them.
Key Takeaways
- Personal Branding is critical in today's digital age for establishing connections and credibility.
- Modular Vehicles like SLATE Auto represent a shift toward customization and affordability in the automotive sector, catering to younger consumers.
- LLMs and SEO are changing the landscape of information retrieval and content consumption, demanding new strategies from businesses to remain relevant.
- Email communication standards and etiquette are evolving, necessitating a more thoughtful approach to engagement and response.
Conclusion The episode wraps up with reflections on the need for transparency and honesty in digital interactions, the potential risks of dependency on technology, and the excitement surrounding innovations like the SLATE Auto truck. The hosts encourage listeners to engage with these changing landscapes in a thoughtful manner.
Next Episode Preview
- The Changelog will feature news on Monday, discussions with Nathan Sobo from Zed on Wednesday, and insights from Gerhard Lazzu for Kaizen 19 on Friday.
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Transcript
Automatic transcript. May contain errors.0:14Welcome to changelog and friends, a weekly talk show about modular EV trucks. Big thanks to our partners at Fly.io, the public cloud, built for developers who ship. Try Fly like we did, and you may find yourself deploying all your apps there like we do. Fly to I.O. Okay, let's talk.
0:41Well, friends, I'm here with Terrence Lee talking about what's coming for the next generation of Feroku. They're calling this next gen Fur. One of the biggest moves for FUR in this next generation of Heroku, it's being built on open standards and cloud native. What can you share about this journey? If you look at the last half a decade or so, there's been a lot that's changed in the industry. A lot of the 12 factorisms that have been popularized and are well accepted, even outside the Ruby community, are things that are, I think, table stakes for building modern applications, right? And so being able to take all those things from kind of 10, 14 years ago, being able to revisit and be like, okay, we helped popularize a lot of these things.
1:22We now don't need to be our own island of this stuff. And it's just better to be part of the broader ecosystem. Like you said, since Heroku's existence, there's been people who've been trying to rebuild Heroku. I feel like there's a good Kelsey quote, where are we going to stop trying to rebuild Heroku? It's like, like people keep trying to like build their own version of Heroku, like internally at their own company, let alone the public offerings out there. I mean, I feel like Heroku has been the gold standard. Yeah, I mean, I think it's the gold standard because there's a thing that like Roku's hit this like piece of magic around developer experience, but giving you enough flexibility and power to do what you need to do.
1:57Okay, so part of fur and this next generation for Roku is adding support for.NET. What can you share about that? Why.NET? And why now? I think if you look at.NET over the last decade, it's changed a lot. .NET is known for being this Windows-only platform. You have WinForms. Use it to build Windows stuff, double IS. And it's moved well beyond that over the last decade. You can build.NET on Linux, on Mac. There's this whole cross-platform open source ecosystem, and it's become this juggernaut of an ecosystem around it. And we've gotten this ask to support.NET for a long time, and it isn't a new ask.
2:35And regardless of our support of it, people have been running.NET on Heroku in production today. There's been a mono billpack since the early days when you couldn't run.NET on Linux and now with.NET Core, the fact that it's cross-platform, this.NET Core billpack that people are using to run their apps on Heroku. The kind of shift now is to take it from that to a first-class instance. And so what that means for Heroku is we have this languages team. We're now staffing someone to basically live, breathe, and eat being a.NET person, right? Someone from the community that we've plucked to be this person to provide that day zero support for the language and runtimes that you expect in, like we have for all of our languages, right?
3:13To answer your support and deal with all those things when you open support tickets on Heroku and kind of all the documentation that you expect for having quality language support in the platform. In addition to that, one of the things that it means to be first class is that when we are building out new features and things, it is now one of the languages as part of this ecosystem that we're going to test and make sure runs smoothly, right? So you can get this kind of end-to-end experience. You can go to DevCenter. There's a.NET icon to find all the.NET documentation. Take your app, create a new Heroku app, run Git Push Heroku main, and you're off to the races.
3:48So with the coming release of Fur and this next generation of Heroku, .NET is officially a first class language on the platform, dedicated support, dedicated documentation, all the things. If you haven't yet, go to heroku.com slash changelog podcast and get excited about what's to come for Heroku. Once again, heroku.com slash changelog podcast.
4:19So Zeno Rocha is back on the show. Welcome, Zeno. Yeah. Hey, Adam. Hey, Jared. Super happy to be here. I told the team that was going to chat with you today, they were like, oh my gosh the changelog folks it's our favorite uh podcast that's our favorite thing to hear it's been a bit man how you been yeah it's been wild uh a year year year and a half yeah i think so that's too long man what a shame yeah the last time though i want to say like okay so this is friends we're not interviewing zeno we're just digging into some details but the last time i to go deep we went to getting to recent that was the last time that's right we went through all the history getting to recent so if you want to know that journey for zeno check that podcast out sadly that was before we were video first on youtube and stuff so you won't see his face but today you will that is a shame because look at that face face you gotta have that face in there's i don't gotta have it i've been seeing your face a lot on linkedin lately are you uh are you like a LinkedIn guy now or are you just on all the platforms?
5:30You know, it's crazy. I'm definitely not on LinkedIn. What I do is I'm on X, I'm on Twitter. That's my home. And then I just repost stuff on LinkedIn. But somehow the algorithm is, I've been hearing that a lot. Like, oh, you're, I see all the time. I'm like, it's not my fault. I'm just reposting stuff. It's not my fault. Well, you should be happy about it it's a good thing i i swear every time i log in i see a new post from you and then i'm realize no this was three weeks ago because lincoln didn't care at all about recency which is strange not to me but they care about xeno they're like is it like a special trigger in there is this a xeno post because we're going to put it back at the top of your feed yeah i wonder if it's because you use a mixture of mixed media like i've seen videos of you all in there i've seen you know obviously your marketing images you attach to announcements and stuff which i think is you know just super well done are you the originating designer of recent i feel like you are man it i would never in a million years uh introduce myself as a designer because uh i'm an engineer that loves design i feel like that's the best way of putting it gosh my sister's a designer syndrome dude you designed the dracula theme and the website right true but still man no designers you have more design skills in your right pinky than i have in my entire body no way no way well i've been following recent since the beginning and i feel like the design started obviously your original co-founder founder so i think i've always seen you as the designer for your things.
7:16And then I just assumed that you, you established the, the foundation, let's just say of the design process for recent. So it looks a lot like your stuff in my opinion. Yeah. Well, we had a lot of folks helping us, so I can definitely not take the credit. Uh, but I feel like what we really were trying to do is like, man, there's so many competitors out there. We're not the first email API in the world. So how can we differentiate and branding was the thing that we're like we gotta double down branding otherwise yeah like people need to go to the website and they need to see those cover posts and be like oh okay that's something that same grid wouldn't do mayo gun wouldn't do and so on right so the recent design is really solid i like it a lot it's definitely of a era or a an ilk like it's very much in the linear kind of the is it s shah cd shah dc and i don't know like the like whatever that toolkit is i don't know the initials which produces really polished really kind of high quality black mostly dark mode mostly designs um which have been very popular the last five years and i i don't keep up with design trends but i'm starting to i mean i keep up with them as far as I eventually noticed them, but I'm not like at the front end of that.
8:39But I wonder a company starting today, if you were starting to resend today, would it look like this or is, cause you always tend to be at the very front edge, I think of, of trends, or would it look more what's new and going on in, in design world that's going to be trending maybe next year? Yeah. I feel like when you're getting started, you should try to lean on the trendy movement because you want to position yourself as this modern player in the market. So following the trend is actually a good thing. As you evolve, just like linear, you go to the linear website now, it's way less fancy than it used to be because now you can afford to build more timeless design once you establish yourself, once you establish the brand, which probably, you know, is a step that we might take a year or two from now, something like that.
9:34But you need to show that you're different. So for us, it was like, yeah, let's go dark mode first, dark mode only. And that's just a different move. Let's go with like a WebGL on the hero because, you know, we need to show right away that we're different. so those were decisions that we made that were very intentional and the covers on social too because it's like okay we know that developers they appreciate when this other developer ships a lot right so that's something that when we see other companies doing or other developers doing like wow this is so great like they it's a they're always moving always shipping so we wanted to get that feeling of like always shipping so every day we got a post like that's a part of uh like there are days that are hate and I don't want to post.
10:23But I feel like it's my duty as a founder. It's my duty to be investing on my personal brand along with the company brand. And those two need to evolve in different ways, but they need to exist both. Is there anybody breaking that rule? Because I definitely feel like that's true. And yet I imagine there's probably founders out there who never post and just do their thing and are still killing it for some reason but it's so hard to get attention nowadays how would you do it and so you have to post i don't know is there anybody who just and this is not necessarily for you zeno but even adam like is there a startup or a scale up that just kills it and doesn't have constant marketing and social media stuff going on or is it pretty much part of the game now i think it's part of the game personally yeah yeah it's it's been my biggest fear for a decade now that eventually everybody will have to become some version of a media company uh i mean i was even looking at this like as you know jared i've recently gotten back into golf my brother visited and we toured some golf courses and you know it's a connection point for us i'm trying to improve my game you know yeah and i'm just learning that wow like taylor made and ping and titlist and these major brands They are basically media companies.
11:48Now, if you go on YouTube and you look at this stuff, you just see, you obviously see the PGA Tour stuff, but you see the brand specific things. Even like this thing called TrackMan that it's a hardware slash software product that's used to track your swing and ball and speed and stuff like that. Like they are a, you know, hardware software manufacturer for the golf industry. And you go to their YouTube, they've got really good content. and the reason why they have really good content is because they're focused on creating media that pulls people in and i kind of feel like it's funny you ask this question because like literally last night i was thinking to myself there are infinite channels in this world to subscribe to as i said just got back into golf and i'm just discovering a whole new world plethora of content it's just there waiting for you you know tap into the channel man that's so true i'm glad you brought that up because I'm thinking about a lot, uh, about that a lot recently.
12:45Um, I even, uh, I chatted with Gary Tan from YC last Friday because I was like, man, this is so top of mind for me. And I feel like when he joined YC, he brought up that, you know, uh, he was a solo character on his, uh, initialized fund, uh, before he joined YC. So he was, he had his YouTube channel, he was doing his thing but then when he joined YC he could have just doubled down on the PGSA type of content because that's a proven content strategy you know for the past 20 years but no they just revamped their whole YouTube thing and now you can definitely tell YC is a media company and you see they have multiple shows with multiple characters each character plays a different type of role michael siebo is different than dalton and so it's just yeah for me it's extremely inspiring and that's a playbook that hubspot did h rafts like other companies maybe outside of dev tools but i can totally see dev tools going down that path too yeah it has to be media though content for not a sales content, content to show off who you are, to tell your story, to tell your customer story, to tell the bottleneck, the breakage story, the it's broken story kind of thing.
14:14Not this let's buy a thing. Here's how it works. Only story. I feel like that's where maybe folks will hear us talk about this and go and explore and examine themselves and come back and say, oh, we should do this. Let's just sell our stuff on YouTube. I think that's not the way to do it. I think you need to talk about your world and your, your ecosystem, but not here's how you buy our thing. There may be a channel for that, but I feel like that's a specific layer of the funnel that you address. And that's more like sales content, literally. Can it live in YouTube? Sure. But I wouldn't, I wouldn't overly saturate that channel with, you know, two different types of content because now you got this, let's capture some people.
14:57Let's get some attention. Let's, you know, kind of distribution to become more exposed to certain folks in the world. And then you have, you know, hey, I want to buy your thing. Help me buy your thing. That's a whole different content slice, but do they belong in the same channel? I don't know about that. Yeah. And it's definitely not about YouTube, right? Like what we're talking here is about storytelling. And where do you do that? Doesn't matter. Like you see all these indie hackers going down that path, building in public, which is amazing. They should do that. They're inspired by levels. They're inspired by Mark Liu.
15:33And it's amazing. I guess what people typically fail is like they just do the, they just show the good side of things, right? So they are always promoting like, oh, this is great. This is great. This is amazing. And if you're never vulnerable, then there's no way I can connect with you on a human level, right? It's just sales. Right. And, you know, that's the that's the challenge, though, is like how it not that I'm not honest with the world, but how how much of the filter do I want to remove from not so much the perfectness or the perfectness casting this perfect vision of who I am or what I do or what this business does or somebody else's business does?
16:13I was like, it's scary to remove that filter to sort of only post the good stuff and not show the bad stuff. It's a little scary to do the bad stuff or the challenges, not so much like, oh, we're stuck or sunken or whatever. More like, here's a whoa, not just here's a high moment. Yeah, there's a paradox. I forgot the name now, but there's a Wikipedia page on this where you can transform a bad experience into something that's actually good. And that's the paradox. Like you go for something super bad, like an incident. But because you do the postmortem, because you're transparent about the issues that caused, because you show like, hey, here are the next steps, then that actually creates more trust.
16:59So something that was bad, a downtime becomes a good thing because of the transparency, because of the accountability and ownership and all that. But when you're in the middle of the fire, it's hard to, you know, like want to be vulnerable. Like and there's a line between like, OK, I can only go so far. Like if I cross this line, then, yeah, it's super tricky, super difficult. I think that Wikipedia page is called When Life Gives You Lemons, You Make Lemonade Is that right? That's the page Did you see that? I don't watch the show I think it's from Millions or Billions, I don't know what this show is I don't even know the actor It's gotta be Billions, because Millions is not impressive anymore No, it's not, but they said that He's like, hey, when life gives you lemons Make lemonade, he's like, no When life gives you lemons And then he goes on First you roll out a multimedia campaign to convince people lemons are incredibly scarce, which only works if you stockpile lemons, control the supply, then a media blitz.
18:03Lemons are the only way to say I love you, the must-have accessory for engagements or anniversaries. Roses are out, lemons are in, billboards that say she won't have sex with you unless you've got lemons. You cut the beers in on it, limited edition lemon bracelets, yellow diamonds called lemon drops. You get Apple to call their new operating system O.S. Lemon. Little accent over the O. You charge 40 % more for organic lemons, 50 % more for conflict-free lemons. You pack the capital with lemon lobbyists. You get a Kardashian to suck a lemon wedge in a leaked sex tape. Timothee Chalamet wears lemon shoes at Cannes.
18:43Get a hashtag campaign. Something isn't cool or tight or awesome. No, it's lemon. Did you see that movie? Did you go to that concert? that it was effin' lemon. Billy Heilish, OMG, hashtag, lemon. You get Dr. Oz to recommend four lemons a day and a lemon suppository supplement to get rid of toxins because there is nothing scarier than toxins. Then you patent the seeds. You write a line of genetic code that makes lemons look just a little more like tits, and you get a gene patent for the tit lemon DNA sequence. you cross pollinate you get those seeds circulating in the wild and then you sue the farmers for copyright infringement when that genetic code shows up on their land sit back rake in the millions and then when you're done and you've sold your lempire for a few billion dollars then and only then you make some f***ing lemonade but yeah life lemons lemonade sure yeah so you're selling lemonade so zena what are some uh what are some failures you posted oh boy you're willing to talk about what are some you got an incident you gotta fail bad decision bad hire don't name names what do you got something vulnerable so many of those uh i think the incidents is a good one because you know i think we went for some pretty bad stuff like Like there was one last chance.
20:17So it's been more than a year since we had those two incidents. But the timing of them were terrible. Like so there was one incident where it happened right before our launch week. And then this other incident that happened after we were announcing something else. And it's so weird because I remember when the incident was happening. So one of them was related to data being leaked. So that's like the worst possible type of incident. because it's not just a downtime. It's like you're actually, you know, and it was so hard to navigate those moments. And I felt like, okay, this is it. Like, there's no way we're going to recover from them.
20:55There's absolutely no way. But then you're like, okay, this is what I'm doing. And yeah, like what I'm going to do, am I going to hide or just like go with it and trying to make the most out of it and learn it? So the weird thing about the bad stuff is that when you look back in retrospect, everything is different. Today, I'm extremely grateful for those things to happen in the very early days of recent because it changed the way I see security, how often I run pen tests and so many other things like how often we run stuff on the CI. So we detect stuff before it goes to production. and I could you know say so many things about this but yeah I feel like when bad stuff happens you always have to try to see the the good side uh otherwise yeah you don't recover from it uh I heard it said maybe it was Adam that said this that and maybe an Adam original maybe not but you're it's only a failure if you don't learn anything like if you don't learn it's an Adam original i don't know it sounds good i like it yeah it sounds like go on i'll not say that one say it again fresh it's only a failure if you don't learn something yeah that's an adam original if you learn from your failure then it's not a failure anymore you've actually turned it into lemonade really yeah and i mean the fact that you can be thankful for what was potentially a catastrophic incident shows that you actually learned and adjusted and you know are now more resilient than you used than you would have been had you not had that situation so that's all good now if it actually kills you then it's not good right whatever doesn't kill us make you stronger right but if it kills us then it's not no you're not thankful we're dead yeah so many catchphrases right uh yeah like remember twitter back in 2010 like the the the blue whale like all the time like oh yeah the fail whale yeah it was so unstable uh today we don't even think about it anymore you know like it's that's true it just works uh um but yeah i think about that a lot like there was something about the fail whale that it became cultural it became like twitter culture and also produced this um not fomo but like fear because we're all missing out like you're basically you're hitting refresh waiting for the fail wheel to go away because like you want the site to come back up and so it's almost wanted made you want to use it more even in a weird way because you're like oh it's down you know so that was kind of a weird deal where it kind of produced more demand which probably was really bad for the engineers that are going to get it back up again like stop hitting refresh guys yeah for sure as far as the addiction factor i think it probably helped us all get addicted to it back in the early days because sometimes you don't realize the addiction until something gets pulled away from you you know oh yeah oh yeah that's so true well friends it's all about faster builds teams with faster builds ship faster and win over the competition it's just science and i'm here with kyle galbraith co-founder and ceo of depot okay so kyle based on the premise that most teams want faster builds.
24:23That's probably a truth. If they're using CI providers with their stock configuration or GitHub actions, are they wrong? Are they not getting the fastest builds possible? I would take it a step further and say if you're using any CI provider with just the basic things that they give you, which is if you think about a CI provider, it is in essence a lowest common denominator generic VM. And then you're left to your own devices to essentially configure that VM and configure your build pipeline, effectively pushing down to you, the developer, the responsibility of optimizing and making those builds fast.
24:58Making them fast, making them secure, making them cost-effective, like all pushed down to you. The problem with modern day CI providers is there's still a set of features and a set of capabilities that a CI provider could give a developer that makes their builds more performant out of the box, makes their builds more cost-effective out of the box and more secure out of the box. I think a lot of folks adopt GitHub Actions for its ease of implementation and being close to where their source code already lives inside of GitHub. And they do care about build performance and they do put in the work to optimize those builds.
25:35But fundamentally, CI providers today don't prioritize performance. Performance is not a top level entity inside of generic CI providers. Yes. Okay, friends. Save your time, get faster builds with Depot, Docker builds, faster GitHub action runners, and distributed remote caching for Bazel, Go, Gradle, Turbo Repo, and more. Depot is on a mission to give you back your dev time and help you get faster build times with a one-line code change. Learn more at depot.dev. Get started with a seven-day free trial. No credit card required. Again, depot.dev.
26:14Who here is addicted to their phone? probably don't want to admit it i'm happy to it i mean i'm not happy to admit it but i'm happy to admit that at least i'm aware because if i don't have this black mirror near me i'm like can i do life and i think it's just because it's become this tool that i use in so many ways right it's it's a necessary thing to navigate my daily life, but it's also my boredom, you know, antidote, so to speak, you know? And so there's a fine line between utility tool and, you know, the other thing, which is not a good thing. Right. And that's why it's such a mixed bag is because it's both.
27:01I mean, some things are tools, other things are entertainment, but your phone is like a thousand and one things and so yeah i've left it at home and had to stop and think like am i turning around the car or am i just going you know and that's what i can live without the entertainment part but then you're like yeah but what if somebody has to get a hold i mean it's always that right yeah what if somebody has to get a hold of me and it's like they probably don't and they'll find a way and that's the One time they will though. I know, but you know that people lived, you know, hundreds of centuries without these things and life continued.
27:40Yes. Like even in the nineties, when we were kids, pagers, maybe if you were well to do, you had a pager. The coolest. Yeah, pagers are awesome because you didn't, they had a plausible deniability built right in, you know, because you can page somebody, but that doesn't mean they have a phone to actually call you back. And so they always had a reason to be like, sorry, I couldn't find a phone. And you just can't argue against that. But life went on. Life was fine. Maybe it was even better. Where did you buy your pager, Jared? Do you know? Do you recall? I didn't. I wasn't cool enough. I didn't have a pager.
28:16Did you have a pager? I had a friend who had a pager, which is even better. Page Cody. You know, if you don't have to go hold me, Page Cody. Now he's like my personal assistant. Yeah. I was right on the cusp of like flip phones and pagers. So pages were just going out. And my first personal device was like a little Motorola flip phone. At probably the age of 15 or 16. What about you, Zeno? Yeah, I got the flip phones too. Yeah. Yeah. I mean, I can totally relate to that feeling of like, almost like addiction, borderline addiction, right? Like I remember last year, Twitter was blocked in Brazil.
28:58Like there was like a whole thing between like Elon Musk and the government. And then they blocked all the internet providers. So then I traveled there. I arrived at the airport and I have like a few hours in between flights. And I noticed this thing, like whenever I was going to do a task, I was like doing something. And then if I had to wait for like three seconds for the thing to finish, then I would go to the browser and be like, OK, command T, TW enter. And that was just like a movement I would do. So I would always go to Twitter in between tasks. But because the website was blocked, then I would always get like this page of like, no, it's offline.
29:38It's offline. To the moment where like I was doing that for like 30 minutes, I'm like, OK, I just need to get into a VPN because I have to go there. like it's just so so addicting it's crazy yeah i definitely have the pull to refresh thing like ingrained deep down in there where i'll do it without thinking about it sometimes because i don't check i don't let my mail i don't let my email just come in i have to go check it because i don't want to just be pushed but at the same time i check it all the time so it's pretty stupid but you know i opened the mail app and i pulled a refresh and i'll do that just habitually without even thinking about it you know and that's when you know something's tightly ingrained email man email is necessary as you can probably assume but is it though what is it though do they have to get a hold of me right then you know you know i'm kind of with you on that i i I think it was David Heimer Hanson one time that talked about this around the Hay Launch or somewhere along their storyline discussing this idea.
30:47I think I'm not too familiar. They have like an M box, right? Where it's like not an inbox. It's an M box. What's that mean? I think it's actually IM. I don't know. I don't know their terminology. I'm not going to try and sell the product. The idea was essentially that just because you email me, does that mean I owe you my time as a response? You know, I feel like there's this, you know, just because you can find my email on the internet or maybe even book time on my Cal, you know, because we have links out there. I'm like, yeah, people do that sometimes. I'm like, who is this person? It's like, no, I'm sorry.
31:20That's not how this works. Right. You know, you have to be invited. You can't just get on my calendar. I think it's the same thing with email. Just because you emailed me, does that mean I owe you my time to respond to you? and it's a little pretentious to think that way i think but i think we have to be protectors of our i would say probably our most important asset to manage is time and you can't get it back this moment we're sharing now is gone forever you know this is time you cannot rewind and do differently and so you dedicate that time to something you think is important does that mean i have to dedicated to responding to you because you email me i'd say no no and it's so hard to say no right yeah and i do not reply to every email but i read almost all of them you know and that that's an even different question like do i do i owe you the time to read your email exactly exactly gosh you know i think it's like the sixth time that you sent it just following up oh my gosh and so adam and i get a lot of the same emails because we share editors at changelog.com and so many of them are pitches and so many of them are so bad so and so many of them follow up without response like we have not said a word but they'll send four five six emails just professional courtesies they call it and so every once in a while one of us will reply with an all caps unsubscribe.
32:51But one person who neither one of us engaged with at all finally emailed back for like the fifth time with no response and accused us of ghosting them. I was like, you can't ghost somebody you've never talked to. You know, like, what are you talking about ghosting you? We've just ignored your emails. It's like, that's the first for me is like being accused of like mistreatment from somebody I've never met and has only stolen like you know 30 seconds of my time five times that's I don't know we're talking about it now though can I read it verbatim I have it well I'm turning it into lemonade you see I've created content out of this yeah you are and now I'm ha ha I win can I read this email verbatim just get this for context sure we're gonna get our yes it says Adam and Jared this week my last email I send to you Come on.
33:46Forgot finally some good news. Either you ghosted me or you don't want so-and-so on your podcast. If anything changes, let me know. Yeah. I mean, I applaud their efforts. I really do. I mean, they're getting creative at least. Yeah. But we never ghosted you. No. Because we never talked. That's right. You've only stolen our time here in this podcast and in our emails five or so times. Oh, gosh. And we've never engaged with you. and just because we're create podcasts and invite people on our shows doesn't mean we owe you a response that's right and then we have a phone number on our website zeno and they call us i got a phone call last year you put our phone number on our website it's been useful it's my fault it's my fault all right so we can't complain too much when people call that phone number you know no but then they call and they're like hey i've uh i've emailed a few times about getting so-and-so on your podcast are you guys taking uh accepting guests and i respect that if you've emailed us we haven't responded it's unlikely that we either were to your email or we're interested so it's just like don't call come on now i've definitely cold emailed people i'm sure as i know you have as well in our lives and yeah and sent them an email and asked them for something or to come on our show and tell them why you know it'd be a good idea and why we were would appreciate it and have gotten no response back.
35:13And maybe a couple of times, maybe like six months later when they come back across my radar and I'll be like, you know what? They never replied. I'll try one more time. Maybe I'll try another time, especially if I really want them to come on the show. Guido, Van Rossum. I mean, come on, man. Many others. Yeah. But I couldn't, and I appreciate the hustle, but I do not appreciate somebody who's going to send the same person five unanswered emails what's your limits i know how many emails would you send somebody if you don't get a response i as a receiver my technique is like i just block the domain so i if people are sending me these extremely like automated code emails like zero contacts they're offering me a position as a software engineer or I don't know, as something I'm like, what the hell?
36:10Like I'm not interested. That's not me. I don't know how you, you, you really put me on this list. And then if you, and you can tell when the followups are automated, right? Because like one thing is like what you were doing is like, okay, as a human, I really want you on the show. And then you, you, you come in, you're explaining why and all that. versus like, you know, you were in a sequence. Like, it's just so clear. And people have these hooks that get your attention. Like, oh, you're ghosting me. And then you're like, no, I don't want to ghost you. So then you reply because now they, like they trigger something on your psyche that then makes you want to reply.
36:52Or there's the subject line that they use, right? To get your attention. I've seen all sorts of crazy things, like people sending emails with typos on purpose. and then they send a follow-up email suddenly like oh i fixed that uh but then they get your attention that's actually hilarious because so i just had kendall miller on the show a couple weeks ago that's true and he was given some top tips about how to get people's attention and one of them was that he's like you can just spell their name wrong on purpose which shows them that you're a real person like that was his reason why he does it is to just get past that immediate it because we all have that that bayesian filter where it's like this is just spam you know but like a typo is kind of proof that you hand typed it and so you're just and as personally i wouldn't do that i'm with you on it but uh it's certainly a technique that people do and kendall seems like he's okay getting that one out there if it's effective so we all have our our little uh borders of where we think is you know over the line and is kosher let me go on record too and say well i want to say like even though i'm personally and we all are collectively i would say loosely just like griping about this as someone who's an encourager keep going don't stop do that stuff you may upset me i may go on a podcast and not name you but literally verbatim read your i might yeah i might i might uh i might ghost you i'm just right um but still do it man like push whatever buttons you got to by any means necessary push through those boundaries and find your way right but we get a pushback you know like we get to come on a show and say this is not cool that's right and that's just part of life like that's just that's just how it works there's definitely something beautiful about a protocol that you can reach anyone in the world uh if you know that one that there's just something beautiful right and then you can try your shot like oh let me see if i can get a hold of right jeff bezos i don't know but i'm sure that he has an email and there's an executive assistant that like right triages that uh but yeah like you hear stories of like tim cook answering stuff like like you can always just try your luck that is so true and it's such a an equalizing technology where it's like as long as you can get the email address and craft the email in the proper way.
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39:25Like if you can find the magic combination of characters to put into this little box and send it, you can get the attention of anybody in the world. That is true. I mean, theoretically, but yeah, that's directly. I mean, it happens. Although it also doesn't happen, you know, like sometimes they ghost you. Sometimes.
39:48Oh, that's hilarious. But yeah, I mean, email is probably to this day like top five coolest things in technology, right? Like the way it works. Yes. It hasn't, you know, of course it has its problems that I'm sure you know all of them very well as a email sending provider. You know, a lot of the technical problems, of course, spam is an issue. I mean, there's so many issues. But it's not siloed. it's federated in like old school ways it works and yeah you can reach anybody in the world just by having their address and theoretically nobody owns it and maybe you can speak to the deliverability aspect because i think there's some layer of ownership or centralization it's like there's a cabal so to speak that gate keeps the protocol to some degree google and microsoft off basically you know like i imagine deliverability is probably the biggest thing and like somebody controls deliverability of email and if you don't send from a certain ip address or a range of ip addresses you have less likely uh the ability to actually utilize the protocol you may send it to the ether but it won't actually arrive because the the system says no essentially which is that fair, Zeno?
41:04Is it basically Gmail and Outlook or Yahoo? I mean, there's probably just a few centralized providers who have so many people's emails hosted that if they lock you out for whatever reason, they think that you're a bad actor, then you're kind of locked out and you can't hit, you know, a third of email addresses in the world. I mean, Gmail is so massive. I'm not sure how big Microsoft's email hosting is, but I'm sure it's just massive. And I'm sure there's other big players like that, but those are the two that come to mind. Yeah, you're absolutely right. Uh, like Gmail definitely dominates, uh, and, and then you have like Yahoo is super popular in Japan, for example, still, and then, um, Outlook still in Hotmail, like those ones, like for Microsoft.
41:53What is cool about them and not cool too is like they have to keep improving their game. Otherwise their products get obsolete. And especially now if AI, you can generate like so many different emails and they're highly personalized and, uh, and it gets even more tricky. Right. Um, but I think the beauty is like, uh, or the challenge for them is like, okay, how do we evolve? And in the beginning, you're totally right, Adam. Like there was a lot of emphasis on the IP level. So then you would have like an IP. If the reputation of that IP is good, then just let all those emails go through. And then email providers came up and they're like, okay, now I have this big IP pool and I just shove people there.
42:44And then the good actors balance the bad actors. So then these inbox providers, they're like, oh, okay, so now we have to, you know, go up the different abstraction layer and look at the domain more than just the IP. And they have like different techniques, like they look at how fast you send emails. And that's something that dictates like, are we going to trottle the emails or not? They look at the engagement early on for like emails that are coming to the inbox. And based on that, they dictate like the inbox placement. Are we going to keep it on the primary inbox, the promotional tab, the spam folder?
43:24And those things are constantly evolving. But what my, the thing I don't like is like, I wish they would evolve as fast as the web, for example, because I feel like the web was like super slow, maybe like the 2000s and But then 2010, HTML5 comes in and CSS3 and ECMAScript 6. And it's like, oh, wow, like there's so much movement. And now we don't care so much about like how this website looks on Opera versus Firefox versus IE6. Like it's just like the same website. Very little things like that are different in Safari than Chrome. Right. Right. But with email, it's still, man, so hard. Tell me about it.
44:12I'm facing an uphill battle right now because Gmail just decided that they're going to start ignoring our styles in our newsletter with zero changes from me. Like it's the exact same thing. It worked fine last week. I can send the same email I sent two weeks ago. And if I go in my archive, the two weeks ago one looks like it looks like in every other email client. and if I resend the same exact content today, it looks different. Specifically, they're ignoring our fonts and our link colors, the actual form of the email is still there, but it just looks kind of whack and there's no announcements, there's no nothing.
44:51It's just like, you know, they just changed the way they handle rendering and now I have to go chasing down whatever it is different in order to get my rules to work and that just makes me mad you know and there's i mean i can't ignore it's gmail and at least with browsers like you know there's an engine behind and that engine is open source so you're like okay gecko for firefox and uh blink for chrome and then there's an actual change log publicly available uh but for those right yeah email engines like no there's nothing that's like oh here's what we change in terms of rendering no like you you cannot find it i want to pause for a second just and just reflect on the idea that jared just said resend and then you just said changelog i just think that's kind of cool how both brand names show up in natural conversation wow that's just beautiful you know that's good naming by us by all of you like that a lot and i had to go sign in jared to gmail uh and look at it because like you're right like it it looks fine it's not the worst ever but it's not respecting the styles it's respecting the overall framework of how the email looks and stuff yes like it's all gone what's up with that they're over they're using their own fonts it's like they care more and microsoft has done this a while specifically like if you log into whatever it is live 365 or if you use like the the microsoft office in the cloud thing and read the email there it's also ugly because they want they want it to look like their UI inside their web app.
46:27And so like all the links are blue because that's what Microsoft wants. Now, if you read that same email, still hosted by Microsoft, but inside of Outlook.app, or, you know, the.exe. Sorry, I haven't been on Windows in a while. Forgot what their extension was. Outlook.exe, it'll look fine. It'll look just like it does everywhere else. But in the web app specifically, they override things. and google i think just started doing that as my guess because gmail just this last couple of weeks now it's like roboto sands or google sands i don't know they're using their own fonts i'm surprised this is news to you xeno has anybody else told you this oh he knows no man you don't know this i haven't heard this all the time i hear that all the time and then superhuman does their thing as well and right the gmail mobile app will invert the colors to be like if you're using dark mode on your phone then there's absolutely no control like but they will invert everything and then And you just hope that they will invert right with their inversion algorithm too.
47:41So it's just crazy. Like how, yeah, you just have to still feels like super kick, even though he knows around for like 20 plus years, right? 30 plus years. And I've been talking with my research assistants, uh, chat GPT. I've asked Grock. I think those are the only two that I asked this particular question. What I can do about this. Is there anything that they know? and they both have pushed me towards litmus which is a commercial product do you i'm sure are you aware of that one does i know litmus they do take the guesswork out of email marketing and so what i want is like a way i can like send my preview email into like all of the the weirdest places it might be rendered and see how it looks and then like somehow open a dev tools kind of thing and i think litmus offers you something like this but you know i'm just a guy with a newsletter.
48:32I'm not like an enterprise where litmus is like, come get our suite of tools for 150 bucks a month or whatever it is. And it doesn't feel like a product for me. And so that brings me up two thoughts. A, as a recent guy, like what is there in this world? Or are you guys trying to solve this problem? And then B, I think this leads us into our AI SEO because both Grok and ChatGPT pushed me towards litmus. That's great for litmus, right potential new customer because they were the thing that showed up that these things knew about so let's start with the email side like what's out there for people to be able to send a preview email into like all the weird places it might render and look at it yeah so yeah litmus is definitely the the most popular one and it's almost like a browser stack uh kind of product like they run vms that take screenshots and then you see how it renders right so that saves you time like you don't need another windows machine to check how things look on outlook so that's great but it's still like okay now i see that it's different what do i do uh so there are other uh tools like can i email which is the alternative to can i use where it shows like okay here's how this like is flexbox supported or not and then they will tell you so it's like just like can i use but yeah email exactly that's cool it's like svg you still cannot use svg on emails so then the tool will tell you like no you you cannot do that so that helps and then if you try to like we we try to put things like that in the product like okay let's add a linter a compatibility checker powered by can i email on react email so we try to shove as much tooling uh on the email template creation process so then when you go live you don't see as much inconsistencies but there's always like a little thing here and there that's cool i'll link that one up of course if you can if you know can i use replace use with email and uh you'll hit the website so I'll definitely bookmark that I don't think it helps me with my particular problem because I'm not using anything weird and it's just like what I might need to do is I'm putting my styles not in line on the elements but in the head and I think that perhaps if I inline them I mean that's inlined it's not a separate style sheet that you're like a separate resource but it is in the head and maybe I need to get them even closer and inline everything and just blowed out all my elements and see if that fixes it i have a that's probably my next step is to do that but then let's take up this other thing which you've put some work into and i've been sharing some of your findings on is you know litmus is probably very happy that when i said i got this problem that these llms are sending me to litmus because i didn't know about their product prior and there was one other one i think it was like uh i forgot what it was it wasn't as memorable of a product name um so they lose but when people ask for like the best developer podcast i would love for the changelog to be the answer right let's just get down to brass tacks so how do we do that how to help us do that how do we get our stuff at the top of of AI's SEO?
52:05Yeah, I think everyone is trying to answer that question right now. Yeah. Man, for me, what really clicked, so I've been ignoring AI for the past two years, not like from a company perspective. As an individual, I use AI a ton. I love it. I'm optimistic about it. I think it's great. But like on a company level, I was like, man, we just need to find product market fit. Nothing else matters, but just ship stuff that is, you know, that's going to help users. And, you know, uh, but then in January this year, I just started seeing like some stuff that I couldn't ignore. So what do we do now is like every time someone signs up for resend, we send an welcome email and that welcome email comes from me.
52:54And when they reply, it's very personal. So then when they reply, it comes to me and then I reply as well. And then this one day I'm just like waiting, like I started to get into running and then I'm like waiting for this Nike store to open. So I'm just sitting there. It's like 30 minutes until the store opens. I'm just replying to those emails. And then one person is like, oh, I came from Lovable. Like, oh, that's cool to reply that. Next person is like, oh, Claude recommended you reply. ChatGPT recommended you. VZero recommended you both. I just started seeing those things and it was it was like six or seven emails in a row so I was like whoa there's just something here I don't know what changed it is the new model like a new version of the LLA I don't know but something clicked and I was like okay I cannot ignore this anymore from a company perspective I just have to keep pulling that thread and then I started finding like okay who is thinking about this problem?
53:58Who is like digging into that? And, you know, it's a huge rabbit hole. And then what are the techniques to, you know, what you were saying, I just want more of that. Like I want ChangeLog to be the default solution here, default answer. And man, like there's so many interesting things. Like, for example, from a SEO perspective, we care a lot about Google and we care about Google Search Console as the tool to see how we're doing in terms of SEO. Turns out, if you want to be the first one in ChatGPT, you've got to care about Bing because Bing is what's powering ChatGPT because of the Microsoft partnership.
54:43So that's how the whole indexing of the web came from Bing as the data source for ChatGPT. so then okay now that's different how do i rank number one on bank versus google uh which is something you would never really pay attention to uh and then you have to start thinking about how do i structure my content on my website because people are asking questions to llms so if they're asking questions then it's a q a type of format so then what we started doing was let's just have more FAQs on every single page we have and let's turn our knowledge base to be more of a question and answer to feed the LLM.
55:32And then, yeah, just start playing with like LLMs.txt, which is like this protocol for you to like just strip all the HTML and just have the content ready for LLMs to consume. So we did that as well. And man, just start going down that path. using tools like Profound. So there's a tryprofound.com tool that shows you like all the traffic. This one is fascinating, by the way. So the way this works is like they hook you, like they hook into your server. And then whenever the server gets a hit, they will look at the origin of the request and then break it down between like, okay, where's this request coming from?
56:17And the reason why that works is because when you ask ChatGPT, what is recent pricing? For example, if you do that now, there's like ChatGPT wasn't trained in that data, right? So like there's no way that they know that. So that's different than if you ask ChatGPT, like write me a poem. No, they can do that without using the trained data. But if you ask pricing for any product, they need to look at the web. So because they are able to search the web, nowadays, you get a citation. And then when you get a citation, it's basically them crawling your website, getting the information. So then you get that request.
56:59You see like, okay, chat GPT went to my pricing page. And then you can start like looking at the breakdown between every model. Like, okay, cloud users, they actually go to this page and chat GPT users go here. And just fascinating it's a completely new way of looking into seo that's for sure that is cool so you're are you using this profound platform with resend yeah we are is it worth it man right now you gotta try everything right uh i think yeah what i yeah what i love about profound gives me the information. I think they still have a long way to go in terms of like, how do I take the beautiful graph and turn into action points?
57:50So then I can, as a team, I can be like, okay, let's change this content. Let's do this. Let's do that. Now you get the data. So you still have to parse the data yourself, I guess. While we were discussing these things, I couldn't help myself, but go to Claude and ChatGPT4.0 and say, what are the best software developer podcasts? And we'll start with Claude because that's the one that made me smile. The very first one, the changelog. Nice. Nothing else. Just kidding. Nothing else. Nothing else. Number two, recent. Wait. That's right. There was 10 listed, but we were first. I couldn't believe it.
58:33I was like, do you know who I am? You logged in. yeah do you know who i am is it in sycophant mode that's the thing this week you know chat gpt is too sycophanty and then the chat gpt had software engineering daily first and then us second okay which is just as good as first in my opinion and what's fascinating is just as good as first if you if you have the same prompt in like cursor or windsurf those models they cannot do web search. So then you will get different answers than the ones like when you use the web. So you can rank differently depending on where you're asking stuff. Yeah, just it's crazy, man.
59:19I've been really curious about how this will all play out because I think we've talked about this several times. I think you said recently on these podcasts you produce that you don't really Google much anymore. You pretty much go right to the LLM, right, to ask a question? for the most part for the most part when you're asking questions not finding things yeah i mean i'll i will google if i know i can just get like sometimes you're searching for something and you know it's the first hit on google as long as you just type it in and so that will be faster than going and asking and it'll save the world some energy i heard recently that every chat gpt question is 10x the cost of a google search we're just talking about not the training but the inference cost of energy and i'm thinking that makes sense it's basically a database lookup versus an inference call and so if i can save if i can do a database lookup i'll do it but anything serious or that i don't know the answer to or i can't find it quickly then yeah i'll pretty much ask an lom first and i have noticed that they started to push me towards i don't i mean push me is okay that's a that's an implied like i'm adding that a little bit of although i i hear they just added today shopping results yep and people are complaining that they're getting like really heavily pushed towards products on questions that don't have to do with that i haven't used much today so i can't say but that's kind of a topic that's hitting uh the social web right now and so maybe it's really going to push you towards products here now they've added some shopping stuff into chat GPT specifically.
1:01:00But I have noticed that like, whereas in the past it would try to answer my question, but it was always very generic. Now it's like, here are some potential things you could buy, you know, like I was trying to get my DJI sparks batteries to work again. I'm not sure if you guys know about this because I sure as heck didn't, but the DJI spark, which is their small drone has these batteries, rechargeable batteries that if you don't use them for a while and i haven't used my drone for maybe two years i don't know it's been sitting in the in the drawer until we just got it out if you don't use these batteries for a long time they go into like hibernation mode and they won't charge really that's good i guess it's supposed to save the battery life yeah but really all it does is make me think as a guy who doesn't want to go open it up and do surgery on it like my drone is worthless unless I buy new batteries now.
1:01:52I can't get it to charge. So on, so of course I'm talking to ChatGPT about this and it takes me down this long road of figuring out here's different things you can try. At the end, it's like, you're gonna have to buy this little... I don't know, gizmo and a cable. and I can give you links to ones that you can go buy on Alibaba or somewhere. And whereas it not used to do that, but here it's like, here's an actual product you should go buy, you know, which is very helpful if I'm going to, if I'm going to go do that. But anyways, I started just ranting after you asked me a simple question, Adam. And the answer was yes.
1:02:30Well, I'm, I don't even know what I was going to say, but I think more of this is like five minutes ago. I'm sorry. It's okay. No, that's okay. That's totally fine. I think this is definitely a conversation. I think when it comes to the way I find out what I'm curious about, let's just say, there's two places I go. An LLM. Lately, it's been Claude first, then ChatGPT. And then obviously YouTube. Those are the two places I tend to go. Sure. Because I highly research. Like, I just bought some new clubs. I'm going to admit it. You know, they were more than I wanted to spend because that's just how it works.
1:03:06But I researched that. He researched it. I researched them. And then I just wonder, like, if if the research isn't just confirmation bias. Sometimes it is for sure. But, you know, how do you research the things you want to buy or consume or enjoy in the world? And I really feel like the place I go to learn, I'm more conversationally asking questions to this thing versus just throwing in keywords. into Google and hoping I get a web page that may help me out. I feel like the internet is dramatically changing as we speak insofar as how we find information. And I wonder how that will impact publishing of information.
1:03:47You know, because like if you don't go to the website anymore to get the info and the LLM just consumes it, in a case like Resend, it's, you don't really care because you're just trying to get them to become a customer and enjoy your product. but in the case of something else you may really want them to come to your website because that's the value to your brain is like a a captured consumer whether they're a curious person an advocate a customer you name it i just wonder how this is going to change things yeah i was just thinking like how much of a buying decision is just confirmation uh bias you know like i think Like I bought a new barbecue this weekend and I remember watching a lot of YouTube videos just so I had more excuses to buy that one barbecue that I wanted to buy.
1:04:40Like, oh, now that I know the specs, now that I know this one thing or another, now I can justify to my engineer brain that I'm allowed to spend that much money at a barbecue. well especially the way that so i've been i've been mostly a chat gpt user i've tried llama i've tried all these other things but i keep coming back to that one and i have found recently so i brought up the sycophant mode uh which they're working on but i found recently that it's been way too affirmational to my ideas and to my plans and i'm like i don't really want that i don't want you to just tell me that i'm right all the time because talk about confirmation bias like yes you should buy this thing that you want to buy.
1:05:26I'd rather just have the truth and not a yes man. And so that made me start to think like, wow, these people who run these companies have so much power right now because all it takes is a little tweak to that algorithm. And all of a sudden I got a sycophant and I'm detached from reality because I got a yes man that I didn't, that wasn't a yes man yesterday, but today it is, you know, or that wasn't pushing a certain grocery products yesterday, but today it is. Yeah. And so that's just very concerning. That's why I've been using Grok today. Cause I want to just use them both because there's like, you know, Grok, you know, different company, obviously, and different purpose, you know, like the, like the idea being truth should be the ultimate goal.
1:06:14I mean, that's of course the idealistic spin that Elon Musk puts on it. But I feel like if I can use both those two, then maybe I'll get the truth out of one of them or something I don't know I keep coming back to like yeah like how is this different than traditional SEO and when Google came out I guess it was the same concern right and then when oh like before I could just go to the web and now Google is like putting more results in front of me and it's influencing what I see and then social media comes up and you were like oh yeah now there's this algorithm controlling what i consume um yeah there's it's it's always scary right yeah maybe we just leave the phones at home you know maybe that's the answer sometimes let's just let it go ahead and go out there and touch grass as the kids say okay well at least that is good information i'm glad you've done that research on how to position yourself.
1:07:16I didn't know about that profound platform. I didn't know that Bing was the backing for that. And I'm sure that this is an ever evolving landscape and one that every internet phasing business is going to want to engage with, right? And just like SEO, even though it became such a snake oil business, was such an important business because everybody needed to rank well on Google to exist. And I think that whether we like it or not, that's going to be the case over the next five, 10 years. Like if you are not getting surfaced by one of these tools, you are not going to exist, which is sad. And if you are, that's so true.
1:08:06And if you are number one right now, like you guys are, then you want more of that like you you definitely want to be number one in every llm stay there yeah i bet there's i mean i guess profound might might do this but you need like a you know like here's how you rank and all these different ones is that uh one of the screens they give you on that profound thing yeah they show you like uh not exactly where you rank but like how each llm is consuming your data consuming you but not necessarily pushing you out there because they don't have access to the prompts right none of us right we don't know what people are asking necessarily well they could ask them like you could plug in like what i would like to have is here's my prompt what are the best developer podcasts what are my best email sending platforms or whatever how who should i use for sending my email and then just something monitors like here's where you are on claude here's where you're on this this this this this and they could do that by just having an account and just asking it the question or something without needing the prompts necessarily but yeah they could sort of like host the prompt for you that sort of triggers like a cron job almost that's all it is i mean it's basically an api key and a cron job across a set of providers this is probably an open source tool already yeah there's a way somebody out there's screaming into the podcast there's a yc company yeah yeah someone screaming in the podcast product rank.ai is the one product rank.ai see zeno has all the links this guy's like an llm with good training data there you go ai product rankings understand how the top ai models promote products and brands with citations show notes well you know the the point i think you're bringing up though jared i think is important, which is this bias, right?
1:10:00This new technology ushered onto the world. I mean, humanity has changed because of this, at least the ones that are in like first world countries using this. I don't know how to describe, you know, access and availability to the world in this, in this idea I'm sharing, but just that if you've got access to these models and you're using this stuff, there's a lot of things you can do that isn't just generate the best email or find the best podcasts or email platforms to send with, but a lot more stuff that I go back to golf, man. I mean, I literally made a club inventory list with lofts and field notes for myself.
1:10:39Cause I'm a new golfer back to being the new golfer again. And I'm reminding myself, like, when do I use my wedge? When do I use my gap? You know, how should I stand with my seven wood kind of thing? Like different things like that. And so I'm like making my club inventory. And this thing is like rather than me type it all up and make the spreadsheet and create the table and all this tedious stuff is doing it for me and with me. And it's a very much, I would say, to some degree collaborative in the fact that I know what I want. I'm asking it to produce it. But it's not just generated an email kind of thing.
1:11:12But it knows a lot of this stuff. And if there's bias injected into this new magic box we all have access to, like from yesterday, like yesterday it wasn't promoting this and today it is, I'm just, I don't want it to ruin what they are. Like search has been ruined, I would say, over the years. Like search is not, it's reliable in the fact that, like you said before, Jared, if you know kind of what you're looking for, you can find it pretty easily. But you've got seven sponsored before you even get to the real content. The real content is there because it was gamed in some way, shape or form. They've done things with backlinks and all this trickery to get there.
1:11:56Maybe they've earned it because they are the brand. Who knows? And then you get this sidebar and it's just become just icky. And I don't want this newfound thing that humanity has to be ickified like that. I think we should assume that's what's going to happen. the same way that, you know, Google didn't have ads and then it introduced ads. ChatGPT doesn't have ads today, but Entropic is playing with ads for their results. It's like a private beta program or something. So I think you will have to pay to be among like the first ones to be. But hopefully they show as an ad. But then something else will come, and once it starts to be so bad, then a new disruption will come up.
1:12:49Yeah. Don't you think this is where open models could win, though? I mean, there was not an open alternative to Google search. I mean, that was comparable. but the current technology at least with transformer models there's ample opportunity and slight leads by the proprietary models for the open models to be used by somebody to come along and productize a model and create an actual product that you want to use not just a model you can call that could be that disconnected, quote unquote unbiased. It's not gonna be perfect, but not like in shitified, which is what we're all afraid of, right? That's what we're afraid of is this going the way that everything else has gone over time.
1:13:45I think that that's a possibility because there's open models. There was not an open Google. There just wasn't that could compete. There was an attempt to create an alternative product like DuckDuckGo. Great attempt. But maybe this time around, we'll have options. And maybe those options will actually keep the proprietors more honest, less crappy, because they'll have more competition and people just won't put up with it. But I mean, Google's been a search monopoly for a very long time. We haven't had options. No, we haven't. You know, you may be really sad when you said that because I started thinking like, okay, the next thing coming out is ad supported Claude.
1:14:30And that just, just makes me super sad. It's like, well, now you're going to have a tier that sure, maybe it may be affordable, but I'm just so tired of these things coming out with like, here's the ad supportive version of it. And like, do you want to spend the double money to get the non ad supportive version of it? Maybe. It might actually backfire with this kind of product because it is so personal and real. Whereas like Google search is a list of results and it's like, yes, you can pay money to just be listed before these other results but we all know that that's what's going on but like the way you treat clod or chat gpt or grok or whatever it is you're using you treat it like your little research assistant i don't know why it's so little to us but i like here little guy you know and you treat it like a friend and when you come to a friend for something and they're shoving sponsored stuff as answers like that's that's so unappealing and so unattractive as a friend.
1:15:24Like I wouldn't do that. Like, you know, if you came to me and I was like, you should use Resend cause I'm an affiliate, you know, I'm like, maybe I'll tell you, Hey, I'm an affiliate, use Resend and I'll get 10 bucks. I'll give you five or whatever. That's friends do that kind of stuff. But if like everything I told you, and as far as advice in life was just a sponsored piece of advice, I wouldn't be your friend anymore. Like you'd be so turned off by that wouldn't you and maybe what changed is the memory portion of it right uh i see my wife using it and it's just so interesting because she builds like these little coaches for her so she was like oh i want to improve my health can you tell me like health tips every day and then she already fed the memory with like you know the fact that she's married and that she has a daughter and the model knows their name.
1:16:20So they would tell like, okay, maybe you should go with Zeno and Victoria to a brunch and just drink more water than normal. And the voice and tone, it cheers her up. And I'm like, that's crazy. That's beautiful because it has memory now. And maybe that's the moat. You know, like if people keep talking about like, oh, what's the moat for LLens? Like maybe that's what's going to be like the fact that now they have memory, the one that has the best memory, the one that knows like, okay, Jared, like I just want the truth. Don't try to be nice, like no fluff. Get me to the truth. Okay. I know that's how I'm going to communicate with him.
1:17:06And I would just follow that. Right. Yes. I did try putting, there are prompts you can put in that have been a little disabled sycophant mode, by the way. I was going to say I agree with you Jared on this front because you want the LLM to be for you. And I guess you could say your friend in a way or friendly. Yeah. Helpful. Yeah. Like for me not against me. And I would say if you're advertising to me if you've got some sort of alternative motive that you're suggesting things for. Like, help me find the version of truth I'm trying to seek, whether it's health tips or business advice or what's the best podcast or email platform to consider.
1:17:49You know, I want I want. Whatever the consensus of the world, I suppose, deems as truthful and honorable versus, you know, not fabricated or made up or for some sort of I get paid behind the scenes motive kind of thing. I want the real. And I would probably immediately stop using whatever doesn't respect that. And then I would use the one that does, obviously. Right. And I'd pay more. I'd probably pay more for that. I hate to even say that because I feel like everything is rented, man. They said it before. You will own nothing and be happy. Everything is rented. everything's a service and a rent tired of it i'm over it you didn't rent those golf clubs did you i bought them those are but i mean like a license to use those for a certain amount of time yeah i didn't i mean honestly though i think golf clubs are one of those things they're too personal that you couldn't um you really couldn't rent them not if you're a serious golfer you wouldn't rent clubs no you certainly rent a golf cart to go on the course because who the heck's gonna take their golf clubs and their cart to the course that's just that doesn't make any sense like like wait wait wait do you drive the the cart to the course or you got like a trailer you pull the cart and trailer exactly like who would do that that no one would do that this is my cart yeah can i bring my own cart hey if you want to that's kind of like you're really committed the only time you rent clubs is when you're in like maui or something and you didn't bring your clubs with you because you know traveling with clubs is a pain in the butt it is now i will say that a serious golfer will take their clubs with them 100 but it's still a pain in the butt i've rented a mountain bike before when i was in sedona and i have my own mountain bike i didn't send mine there i'm like it's impractical to send my mountain bike to sedona so i can ride it in sedona i'll rent the The exact same one that's owned by a bike shop there.
1:19:56And I did. I rented my literal same bike, same travel, most of the same specs, but it was pretty much on par for, to use a pun, pretty much on par for what I actually own. So it was like renting my bike. Close enough. But in Sedona, which is kind of cool. Oh, man. Oh, boy. Why do we always end up dystopian when we're talking about AI? We always kind of end up a little depressed about where it might be going. I think it's kind of overwhelming because we just don't know. And there's, we have such a history of things going from like great to worse that, I mean, the internet's gone, I think, from great to worse in many small and big ways.
1:20:41And I think Cory Doctorow has done a good job of documenting a lot of that. and so we can't help to be a little bit skeptical or cynical or whatever the term is dystopian with where we think it's going to go i mean in the small though like i'm not pessimistic in the small but when i think about the bigger pictures and like the implications it starts to overwhelm and a lot of it's because we don't know and so you know what you don't know is scary that's my take zeno why do you think we always although zeno's not always here so he doesn't realize that we always tend to do this. We always get to hear.
1:21:15Here we are at the end of the show. We're all a little bit like contemplative and concerned. Yeah. Why is it important to think about the end result of a technology? Maybe it isn't. Like right now it works great. Right now I can come in and ask, based on what you know about me, give me your sincere opinion on my flaws and then it will give something um maybe it's great maybe it's not maybe just fluff uh right now there are no ads let's just enjoy it well while that's the case you know let's just enjoy yeah well it's still called today we will enjoy today i would say that life is better with these tools than it is without these tools yeah and that's why we all have our phone addictions because our phone has actually provided so much value to us on a recurring basis that we become addicted to it i mean you can take your phone and nothing else and travel the world okay that'd be a big stretch because there's parts of the world that probably wouldn't work but right you have to plan for that you can travel america let's get a charger yeah you need a charge that's about it though no actually most hotels will have a charger for you or whatever you know i'm just saying like okay you know maps communications emergencies uh transactions local touristy questions like what could you not get like what would you else would you need obviously you need to eat that's about it so it's a pretty valuable thing like that's that's amazing yeah provide you're connected provide you're connected you have access I would rather have that than a book with the map and carry that with me.
1:23:09Right. So. Well, it's kind of like that iPad commercial gone bad where they were smashing all the stuff. They're smashing the creative stuff and all the creatives got mad about it. I wasn't mad about it, but apparently maybe I'm not creative enough. But it was a good idea, like in concept, because it has replaced. I think there's a better one where it's like sitting on a desk and like the phone replaces all the different things you used to have on your desk. and they really have done that they've just they can be so many different things that yeah you don't want to have a giant map and you're you know your shotgun person sitting next to you in the driver's seat you know they've got the map open real wide and they're trying to find where you are but then they're holding it upside down and you know like it used to be rough it used to be rough then you then you leave your wallet on a you're filling up gas and you leave your wall sitting there and you drive away to the gas station not speaking from personal experience or anything you know i was uh this weekend we had um a this thing called founders weekend founders day here in dripping springs where i live at and it's this big old festival basically you know friday saturday sunday it's like all everybody's there the whole town's there it's a small town everybody's there and uh and i thought i lost my phone i freaked out like i was like i was like i didn't cry and fall down and whatever.
1:24:32I knew where I left it. I knew I set it down. I was just praying when I got back. It was there still yet. The whole time I'm like, oh my gosh. What would I do? Sure, I can go get a new one. I don't have the thing and it's got all my information. I was just like, this cannot happen. I've never literally lost my phone like this ever in my life. Today can't be the day. No, no, no. you know i don't know what i would do if i lost my phone i would be pretty sad and i'd have to wait for this new one to come in which would probably be days so here's me days without a phone could you imagine that like nah let's not do that yeah i can do hours but i wouldn't want to do days too valuable yeah then you're jealous you're like look at them they got their phone over they got their phone she's got their phone he's got his phone where's my phone where's my phone i don't know well zeno your goal is to make resend so valuable that people talk about it like we talk about our phones like where's my resend come on that guy's using resend she's using resend where's my resend if you do that you'll be a very rich man on his way i would say on his way what's left what's left unsaid what else could we friends about you guys want to talk about that new car what car is that the new uh slate auto anybody oh i didn't see that all right slate dot auto i'm on it this truck can be anything even an suv this is a brand new company i think they're about three years old just came out of stealth um based in michigan i believe but they're gonna be they're going to be a uh their factory is going to be in indiana so it's all u.s based mostly american made a slate is a radically simple electric pickup truck that can change into whatever you need it to be so the idea here is as an ev it does not have great it's not really called gas mileage anymore it's still mileage though range yeah it doesn't have great range thank you i'm not up to date on my life might be good too yeah it doesn't have great range i think it's like 150 to 200 but you can buy a bigger battery but the idea here is it's cheap it's less than twenty thousand dollars for a truck now this is a small truck it's a two-seater no way yeah less than 20 after after so probably like in the range of 25 to start okay and it's bare bones on purpose it's completely bare bones there's nothing to it there's no like dash with a computer screen that is not even painted it's like carbon fiber and so it's built to be wrapped not painted because that's kind of the cool thing nowadays too it's like get your car wrapped and they call it slate because it's a blank slate get it you're supposed to customize the the heck out of it so it's like modular you can buy different parts you can add you can turn it into an suv by buying the suv add-on you can add battery you can add like roof racks like you can do that in regular cars but you name it like the dash you can do stuff and then you can wrap it and you can even, it's so easy to wrap.
1:27:38They're saying this is all just marketing fluff. It doesn't exist yet. The truck exists, but not anywhere that you can buy it. You can only reserve it, but it's so easy to wrap that you can actually do it yourself in an afternoon. Like you don't have to actually have a professional is what they're saying is the plan. And then like everything is self maintained. So like if you break off your rear view mirror, they're just going to ship you a new rear view mirror and a little tutorial on how to like put the note the other one in so it's kind of a cool new take i think on reinventing the personal vehicle and i'm into the idea i'm not sure if i'm into the product because time will tell i think it doesn't ship until like end of 2026 um but that's the slate what do you guys think i almost bought one just now uh this is a big truck this is a little truck well no i know that so i think there is it's very popular not in the u.s i want to say like japan maybe even china india places like that that they have this tiny little truck and i think they only make them there and there's been a few imported to the u.s and you can like you can even like buy on the internet for like 10 grand it just arrives you unbox this truck it reminds me of that this little simplistic thing i think this is a revolutionary idea like this is the way it should be give me a bare bones vehicle that just drives that's modular yeah that i can maintain that doesn't cost tesla prices and that you can spend more if you want to spend more and upgrade it you know and put all kinds of stuff on it but if you go through the little customizer i mean it's pretty cool like you can pick these different wraps, pick your color.
1:29:25They'll show you some different examples of people who have, you know, not real people have customized it, but what real people might do to really make it your own. And I feel like my phone is like a no case standard bog standard iPhone. And I'm a weirdo because so many people have like cases and designs and like, they want to trick out their phone because we all have one. You want yours to be yours. I'm just a boring loser, so I just leave it. But I feel like with these slate trucks, potentially, it could be very popular with people that want to customize and not spend an arm on a leg doing it.
1:30:05I mean, you customize a Tesla and it's like, well, I spent 50K on the Tesla and now I got to get it wrapped for another 5K or whatever. Like, this is so much cheaper. Yeah, I think that this will be very popular with younger folks for sure, especially the way young folks that i know of at least like to stand out or be different or go counter-cultural so to speak it's uh it kind of reminds me of like the the model t i mean i wasn't alive in those days but it reminds me of like when the ford truck first came out the model t is like you can have any color you want as long as it's black yeah it's like you can have any of these you want as long as it's simple when we give it to you and you can do whatever you want to at that right you know here's how simple it is and this might be like a bridge too far for some people you actually have to uh wind the window down like with the old oh wow really yeah yeah that might be a deal breaker for me okay yeah that's too simple here's how simple it is no seat belts no just kidding but what do you think it's i know you're gonna uh you buy one of these would you get one i've been an optimistic this whole podcast and i'm gonna be the skeptical one now okay i remember seeing the modular phones remember those right uh right it's just so tricky to build like super highly niched modular products uh i love the idea uh yeah but i feel like people want they like the idea of personalization more than they actually personalize things themselves uh so maybe it's great that it has an option yeah i think that's true i think that i would be with you if it wasn't so cheap it's super cheap into it to get in to get an ev truck yeah for under 20k that's bringing the price into a lot of people's wheelhouses who wouldn't otherwise not be able to afford it so i feel like that's probably why i'm more bullish but yeah i agree i think customization people want but completely modular it ends up having like a lego feel to it or something like it just doesn't like when things kind of snap together you're like oh can i even trust this so yeah i can understand your skepticism it has different charging options too like you plug it into a normal plug a normal 120 volt plug yeah it takes a little longer i think it charges longer i appreciate a company that comes out and just like really does think about everything differently like let's throw out every assumption like here's an assumption you have to paint your car like no you don't here's some carbon fiber it's maybe you want to wrap it maybe not yeah like so that's cool um the company's kind of interesting i think there's two women at the top founders and there's some backing by it hasn't been confirmed but Jeff Bezos allegedly has is an early investor and so it's kind of a you know a Tesla competitor in that way in every way that Bezos wants to compete with Musk and so there's some of that going on but they're very young three years who knows if they can even ship this thing but yeah i'm i think it's a cool different take on trucks and like you said zeno whether win lose or draw i think it's cool that it exists and they're trying it i think it needs to exist honestly what was that there's like a kia soul or something like that this like little ugly little box thing it's so popular with young folks like that they're buying their first vehicle this is going to be like that i think it's there's no way they can not succeed i'll say this now so you're you're the most oh yeah i think the world needs the simplest choice to get a vehicle because i mean that's would you and would you invest yeah i'd invest okay i'd invest right this second right this second right this second i got i got my bio on yeah i got apple pay right here um i think no i really do i think that this is uh i agree with you i think i applaud new companies like not just like this specifically but ones that throw out all the rules and say is that true do you really need to paint your car do you really need power windows i think that's the yes that's a yes for me i mean i know i want some power windows yeah that's a bridge too far but maybe that actually i mean the 80s is a big thing like i was just no stereo there's no stereo nope oh gosh add on
1:34:52i love how the optimism is like dropping little by little i'm still i'm still optimistic i did see that actually when i was watching i was looking at some of these photos and i saw like a jbl kind of speaker well they're like if you want if there's like the places to put things like things can snap into the dash yeah totally but they're like they're like you can buy one of ours or bring your own Bluetooth stereo and just like set it in the dash. I'm like, this is crazy, but you know, it just might work. I'm still for it. I think this is a good thing. I think worst case, in my opinion, is this a great place to begin?
1:35:27They'll probably have always this model. That's like, you know what? It's bare bones. It's the OG. It's just like ZSA and our friend, you know, with the Voyager, the original Ergodox, the keyboard kind of thing. Go back in the day. You've got the OG Ergodox, right? But here you've got this OG simplistic. Everybody can afford it for the most part. Like it's in the, if you're in a certain income bracket or below a certain income bracket, you can likely afford this thing and plug it into your 120 volt outlet. It's that accessible. You don't really need a radio. It's nice to have it. You don't need it.
1:36:02You don't really need power windows. It's nice to have it. You don't need it. You don't really need the dashboard and all this stuff to show you maps. You don't need it. You have a phone. It's nice to have. I think this will spark something new for them They will probably come out with other slate versions of it but this will be a good baseline to build from I believe I think so and not that I'm a nationalist or US only one thing they say that is touching to me as an American forever is that on their about page they say we believe an American vehicle should be engineered and manufactured in America with Slate or prodigy manufacturing jobs back to the Midwest.
1:36:45And that's cool. I mean, I admire that. It's born in the USA, made in the USA. Cool, cool, cool. So Adam has reserved his. Then he is waiting to see what happens to reserve. I'm in the middle. I think it's cool. I showed it to my wife and she's like, that does not fit into our life anywhere. Of course, I got six kids, So I'm never going to drive anywhere with just me and one other person. And it's a two seater. And so as much as I think I like that form factor, I like the idea of a small truck because it's so useful. But you're also not like this big, massive thing on the on the road. Probably not.
1:37:25She's probably right. Even though, you know, under 20K, why not? Grab a couple of them just for the just for just for giggles. You know, I'll take two. I'll tell you one thing. It seems like a great first car for a son or a daughter. Right? Totally. Like, if it's roadworthy, safe, reliable, I would love to see the crush test on it, things like that. Like, where you, like, if it's safe for the person, but bare bones as a vehicle, that's great. I'd buy that for my son any day. In The Verge, they asked about safety, and they said they're shooting for a five-star safety rating. And then I thought to myself, who wouldn't shoot for a five-star?
1:38:03you know like that's the baseline we're going for three okay three points going for it yeah so they're shooting for it but yeah i don't know carbon fiber i don't know yeah i'm glad you brought this up man this has been a fun conversation i think i think the world needs this slate dot auto so cool we should get them on the pod if they can i mean i'd love to talk to engineering or anybody there yeah if you know somebody tell them to search claude for us we're first there you go all right guys should we call it a show that's it that's it that's awesome thanks so much for hanging out with us yeah good to see you man check out resend y 'all it's the best email service according to all the lms bye friends bye see ya that is changelog for this week unless you are a plus plus member in that case we have a bonus for you right after this.
1:39:02Zeno updates Adam on the state of the Dracula theme. And if you're not a ChangeLog++ member, now's a good time to sign up, to ditch the ads, to get bonus content like this, to receive free stickers in the mail, and to directly support our work. Learn more about it at changelog.com slash plus plus. Thanks once again to our partners at fly.io, to our sponsors of this episode, Heroku and Depot, and to our mysterious friend, Breakmaster Cylinder, for these dope beats. Oh, and did you know, BMC will be joining us on Friends for a game of Pound Define. Get excited for that one. I know I am. Next week on the Changelog, news on Monday, Nathan Sobo from Zed on Wednesday, and Gerhard Lazzu returns for Kaizen 19 on Friday.
1:39:55Have a great weekend. Send the Changelog to your friends. Who might dig it? And let's talk again real soon.
From the publisher
Our old friend, Zeno Rocha, returns to discuss email etiquette, the strange new world of AI SEO, the coming LLM enshittification, and SLATE Auto – the just-announced $20k modular EV truck.

