An Unfiltered Conversation with Brittany Broski

28:59sort of community that I had already built only on TikTok where people knew I'd had a couple videos go viral got it and the first one that actually went viral was a depression meal test where i'm i'm laying in bed and i made a depression meal of brown apples that had gone bad and then dry chocolate chips yum and i made that video of me just like laughing hysterically at how fucking ridiculous and miserable that meal was and that went viral and so i had a couple hits and then kombucha was the first one to make it off of the platform so on tiktok this really special thing was happening where people knew me already not just from kombucha if anything they hadn't seen the video because that was on twitter and so from that i did make my first youtube video ever was uh part two of trying kombucha and then quickly i was like we're not doing all that's not it we're not doing that smart then i did a makeup tutorial and that one went viral on youtube really so it was like and it's since been privated because i can't stand to watch it because who the fuck was that?

30:04Yeah, understood. That's, that's fair. And, uh, it's just really, I don't know if y 'all have that experience where it's like even three years ago. We've been making YouTube videos together for 12 years. So just, yeah, you can find some stuff that we're not proud of for sure. Yeah. We haven't cleaned it all up. Yeah. I was like, I don't know what was going through my brain. And so I started diversifying the content and it really, really paid off. Interesting. And was that conversations with the management company or just, you just knew it. My management company sucked ass and balls yeah they were bad i everything in my career creatively up until mid 2020 was me and that's when i brought on my editor who's my fucking saving grace stanley and he literally yeah shout out stanley and he was someone i followed on tiktok because he's so good like he was a film a short film creator and he was like in college at the time just like a a little 19-year-old shithead.

30:59And I was like, he's so funny and talented. We became friends. And then he was in college. And I was starting to make internet money. And I was like, how does 50 bucks sound to edit my video? And he was like, sounds like 50 free bucks. Sounds like 50 free bucks. Yes. And so from there, we started working together. And a lot of the pivotal moments in my career, I really can accredit to him. Like, he's been such a saving grace for me. But up until then, yeah, it was all me. At that time that you're working with Stanley, are you in LA at that point yet? I moved to LA December 2019. Okay. Yeah. Right before the, the panty hit.

31:31Right before. Yeah. Okay. Yeah. So, okay, let's dig in a bit to, um, the management company. Cause I'm curious, like this moment of deciding to go all in, like, sorry, you can just chuck it at the screen. I remember when Colin and I were first, like we had like very small amounts of traction on this channel and like ended up through outreach, uh, meeting with some agents. And I was like, this is our ticket. You know, like this is our ticket. If we can get them to, to be into us and represent us, then that's what like, cause we all making money before then? No, I mean, we made money as like producers.

32:11We'd produce things, uh, but not our own, like our own brand. Not really. Um, actually probably zero. So it was a passion project. It was not, it was not branded as a passion project internally, but the longer it went on that wasn't making money externally we're like yeah it's just for fun we just make these yeah it's for fun to justify yeah you just have to justify your actions it was strange because i i felt very validated by some of the viewership even though it wasn't very high sure so it's like i feel like a professional at this right although i am making no money right doesn't matter doesn't matter no the the the connections to like agents almost to me felt like someone was reaching their hand down from like the cloud of show business to be like 100 I'm picking you.

32:50You can come up with me. Well, even the word agent is like my agent. I think I'm fucking Tom Cruise, bitch. And even one meeting, they start telling you who you are. Yeah. And you're like, yeah. I guess. But you quickly. All right. You've known. And thank you for saying it. Yes. But I think it's really important for young creators to recognize that like when an agent or manager signs you, they actually don't take on too much risk. Yeah. They almost take on zero outside of their time, depending on how much time they do spend on you. Yeah. because they're also kind of gauging different, they're making their bets on different talent.

33:25And it's like, great, if Brittany Broski takes off, amazing. If she doesn't, no problem. No harm, no foul. No harm, no foul. Yeah. And so that's a really important thing to know going into those relationships. But I'm curious if you could pull out any other lessons from that experience for you of having, there's a ton of creators who have early traction, get emails, I'd love to represent you. Absolutely. It's a very, very predatory environment. Especially today when, and I was lucky early on I had um a friend reach out not a friend he was a journalist of all people his name is Yashar Ali and he reached out and he was like I think you are so funny and so talented and like I think you should be represented by the right people and I was like who is this fucking dude like he had a check mark so I was like oh my god he's famous he was a journalist and uh he has been my champion from, from very early on.

34:15And he kind of laid it out for me what the traditional landscape of Hollywood looks like, because how would we know that? You know, like how would I ever know that even as a fan of YouTubers or celebrities, I don't know the inner workings. Also when, like, when did we become a part of Hollywood, right? There was kind of a moment in time where it was like, oh, I guess we're, we are entertainment and it's probably the pandemic that flipped that, right? It absolutely was, but even before the pandemic, like UTA is the first, I mean, at the time, and still maybe today, their digital talent department was the best in the business and this and that.

34:51And they name dropped to me of like, we have Rhett and Link and we have this and all. They didn't name drop us. And not at the time, no, they did not. We will be having a word. This was like 2019 though. Yeah, we were in representation. No one was name dropping us. I mean, so that was even more special to me of like, they have Rhett and Link. Yeah, that's cool. I loved Rhett and Link. I still do. And so that was part of the reason why I agreed to kind of take that step. But Yashar really explained to me like, here are the three big players, you know, CAA, WME, whatever. This is what an agent does.

35:24This is what a manager does. You need a lawyer. You need a business manager. You need probably maybe a personal assistant. You need to buy this equipment. You need whatever. And it was like, what have I gotten myself into? Like this is a full-blown job. And I don't think I thought about it like that. And that's kind of the biggest, if I could give any tip or piece of advice, is that this is a job. It's the most fun job you could ever have. But like you have responsibilities. You have people relying on you. You have a team around you. If you don't work, they don't work. If you don't eat, they don't eat.

35:58You know, and that's a lot to have on you on top of keeping your millions of fans happy. And I know that sounds like, let me play the fucking violin. But it's like it can get kind of a lot of pressure sometimes if I'm not feeling funny or if I'm burnt out or if I'm tired or if I'm just like, you know, you can't be on all the time, especially when your job is to be a personality. I'm not like that all the time. I'm like that a lot of the time because I have probably undiagnosed ADHD, but Lord knows. and so to take that of what you're known as online and like try to apply that into a daily work schedule yeah it's also you're also like productizing it right and commodifying it which is which is what we will take this much of her creativity yeah yeah slot it right there yes which is what inevitably happened like it's just this inevitable cycle of even what you were talking about of when did youtube become this weird place of like sensationalized content it's like well it was inevitable because it's a commodified version of creativity so at some point as you're building your brand and you have more overhead yeah you're going to need to fit the thing you do everyone's gonna go do the thing you do yep here's some money do that thing and you just push it and push it and push it until it gets yeah to sam pepper i kill my best friend prank it's like what are we doing yeah maybe right it's insane but yeah to the back to the agency stuff that was very um uta was legitimate and still is and the company i was sharing the same agents.

37:23Yes, we do, which is so funny. Wish I'd known that before I shot you a DM. Right. Kind of humiliating on my part. But it was this weird thing because I signed a UTA and I was also signed to this company who claimed to be managers and agents. Hey, that's kind of counterintuitive, right? And so they were fighting internally and I was just turned 22 and I didn't know. I didn't know anything. You know, I could barely do my taxes. And so they're fighting and there's tension and there's strife and they don't know who should be like, they're securing me money, but also this other company is securing me money.

38:03And it's like, they're not communicating. And then I'm signing contracts and those aren't communicating. And it's just like a legal nightmare. And that's a lot. Jumping from like working at a bank to this, that world, that fast is night and day is intense. Yeah, it was. The beginning of my career with like the agency slash management company that was doing all that fuckery with my money, I had done$30 ,000 worth of brand deals. And then it sort of became this like I was getting deal after deal after deal. And my manager just stopped responding. And she had signed so many people and everyone was leaving.

38:44And I was next. I was like, I don't want to stick around for this. Like she was so unprofessional and it was just not a good situation. And I was miserable in it. And I had just moved to LA with$5 ,000 in my pocket. First month's rent was 4 ,000. And it was like, here we go. So I was running out of money. I was in a state that quite frankly scared me. Like right before I left, everyone in my family was like, LA is one of the most dangerous cities in LA, in America. And I was like, oh, awesome. Thanks for telling me that. And so I'm stuck here. I had just moved with my roommate Sarah Schauer who I met for the first day when we moved in I did not meet her before that which is a retrospectively crazy thing to do and so time was running out money was running out and then she wasn't responding I had done$30 ,000 worth of brand deals with this company and because it's an agency they had the brand pay the company to take commission and then pay me and on top of that it's the fucking net 90 where from the moment they invoiced they have 90 days to pay me that's three months yeah so i had done the brand deals in like september october and i still wasn't getting paid because it wasn't 90 days yet and they send it by snail mail oh my god i could bitch for fucking hours about it um all that was kind of coming to a head and she had all this money and i hit her up and i'm like where's my money and she was like i can't believe you're leaving me like you're this you're that whatever like this is just unbelievable i I ended up having to enter into an arbitration lawsuit with her.

40:18So basically she withheld the – she got paid. She got paid. And did not pay it out to you. And contacting the brands was futile because they had already paid the money. They're not going to issue another check. It already cleared in her account. I find a lawyer who – the legal fees by the end of all of it were$30 ,000. And thank God by this point, UTA had stepped up. I was signing to a new management company. Someone was helping me kind of who was associated with the first company he left to. Like all these things were happening where I was out 30K, which is insane. That's like I've never in my life seen that much money.

41:06And she had stolen it from me. And in the meantime, UTA is getting me deals, but they're small and they're few and far in between. And it's like I'm earning that money back so I can still pay my rent. And those are TikTok. And it's TikTok money. And I'm getting money so I can keep my lights on, whatever. But all the money that I'm earning is going to immediately rent and then to this fucking lawyer. Come to find out at the end of all of it. I've paid him almost. It was like$25 ,000 or something that I ended up paying him. He goes, she is completely broke. She spent all of your money. She has no assets that we can seize.

41:38She has no house. She has no car. She's sleeping on a friend's couch. She stole my money. She stole a bunch of other clients' money, and it's just gone. Wow. And he goes, there's nothing I can do. And I said, ah. Oh, so you didn't even get the money to pay the legal fees. You just paid the legal fees out of pocket. I never got the money back. Oh, wow. So I was out 45, 50K by that point. Wow. And that was my first learning lesson of like. Welcome to Hollywood. Literally. Like, oh, shit, girl. They don't care if I live or die. Yeah. And then UTA was just a saving grace because that's when the pandemic hit and we were all stuck inside.

42:15And then it was like the deals just kept coming because all these companies were having – they were being forced to correct course to digital advertising. And hey, I got a big billboard right here on the big forehead. So it was like this influx of – I felt like it was the universe being like you learned your lesson. Be careful who you align with. Be careful who you trust. Be careful how you're spending your money. you know because i out the gate was like yeah i want the best lawyer and i got him and then he came back and was like nothing i can do i was like facts right love it loving that so it sucked and thank god nothing like that has happened since because i learned my lesson but that is um i've talked to a few creators who a similar thing has happened to them right and either through nda or through whatever they can't talk about it i never signed a fucking nda you know and i don't want to give her air time of the company or what her name was but like it sucked it sucked because I was so excited about Hollywood and moving here and doing this as a job and then to have that kind of the air sucked out of me immediately was like do I even want to do this yeah like are these the players in my life that I really want to engage with for the rest of time yeah there was a moment then where I was like I would rather be working at the fucking bank I was so miserable um but then the pandemic hit and it was like, I was also miserable then, but it was like a different sort of, okay, things are working.

43:38Things are kind of moving. Um, and then to get to where I am now is like, I don't think I would be as successful if that hadn't happened, which is unfortunate. It's you're lucky it happened early. Absolutely. Really early. So that's like, and, and you're lucky that this is going to sound, uh, I don't know. I don't know how this is going to sound coming out, but you're lucky it was only, you know, 30,$40 ,000. Right. Right. In the grand scheme of things, it's like I look back and I'm still like, oh. Yeah, it's a lot of money. It's your whole salary at the bank. Yes. But in the context of how big you've become now and like what that means in the context of the business of Brittany Broski, it's like it's a worthy lesson.

44:16Yeah. To invest in that lesson that much. If that's how much it costs for that lesson. Yeah. That's good. And it made you perhaps more concerned with creating stable ground to create from. And now we get to tell the story so other people can be careful. Yeah. Because it is something you have to be very careful with. Well, and it's the risk you run of signing with these no-name companies that are like, they're over-promising and under-delivering and they have no real credits. They have no real connections. They're actually leaning on you as the creator to work your connections with the app and with other creators and with brands.

44:48They're meeting brands through you. Yes. Because they're reaching out about you. That's exactly what it turned into with this woman. It was like, she was having me DM brands to be like, would you want to work with me? Bitch, I can do that on my own. Why are you taking 10 % from me? And there was a moment in time where this company, God, I know she's kicking herself. This company in like October, September of 2019 had Charli D 'Amelio, Dixie, Addison Rae, me, the Lopez brothers. If you remember them, they were TikTokers. All of these superstar TikTokers and then lost it all. Wow. Because she was so unprofessional.

45:23And so she was in over her head. and I think that that is, it's deserved and it's karma. You know, if you're going to fuck over all those young, young, ambitious people for money, it's like, I don't, I don't really, yeah. So UTA really saved me in that. I think it can be confusing sometimes who has the leverage in that relationship when you're young and it's early. Because again, they're coming to you and saying, I can build you a career, right? And I can get you, And then they do get you a deal and you're like, oh, okay. So they've now, like this person has become my ticket to making money. But that's not true.

46:03But it's actually not true. And you have to continuously recognize that you are the boss and they work for you. They're doing a service for you. You're the moneymaker. But a lot of times you also, if you're a creative, you don't want to be a boss. You're like, just take care of me. Period. Right? And so it's this weird balance that you have to figure out of like, they work for me, but I also don't really like confrontation. Exactly. I don't want to talk about business with them. I'm a people pleaser. So I don't want to ever have anyone be mad at me. I'm a funny person. I just go and be funny and make people laugh.

46:33Like I don't want to be in a zoom arguing about commission rates or like, that's crazy. And I actually don't know how that gets solved because now the amount of independent creators there are, we, we have to play that role. You don't have a choice, right? Unless you have your brother next to you or your cousin, like someone you can really trust. Who's like, and that even sometimes doesn't work. Working with family and friends is the, it's the opposite of what you should do. Finding quality representation is a huge unlock because it obviously brings you great deals. But it also, the most important thing is you just want to feel safe.

47:05Like I just want to feel that while I'm here creating this show, no one's taking advantage of you. You know, you just want to feel safe. Like these people you can trust, they're working on your business. And also there's a clear, clear professional relationship. Right. Where it's like, what happened with you? The thing that we always say is You don't ever want to be anyone's biggest anything, right? Like you don't want to be a brand's biggest spend. I actually don't really want to be an agency's biggest talent. Like I don't want anyone to have that imbalance with my creative work. That's what ended up happening is all these, the talent left this company and I was the only one left.

47:38And she was using my name to sign people. And it's like, that is scary. First of all, I'm your most famous. That's upsetting. But on top of that, yeah, it's like, I'm not your fucking bargaining power. you don't want the stakes to be so high for them that like that that 10 or 20 percent that they make off of you is their well like they're yes that's what how they live yeah then it's like becomes how are they going to guide you in a direction of being like this is good for your brand it's going to be hey i need that 10 exactly um they can't give sound um and and fair advice when you are keeping their lights on quite literally when you have not diversified your streams of revenue where I am your sole moneymaker.

48:21That's crazy. I'm not a cash cow girl. I actually think representation and operational support is what will hold back the concept of the creator middle class. Like the group that is like talented and trying to build it into something bigger. I think there's limited quality management or representation to support that group right now. And how sad is it too? I think about this all the time of so many waves of funny, talented TikTokers with potential who could do what I've managed to do and what so many other people have managed to do who just had that roadblock. They just did not have the right people managing them and it went tits up and then people forgot about them.

49:03How sad is that? And it's like, how do you fix it? I don't know how to fix it. Do you think that's a timing thing too, for some of these TikTok creators that like TikTok changed. Yeah. And the ability to even transfer to long form is not there like it maybe was. Like I think we talk a lot about TikTok creators and how a lot of times on TikTok, TikTok is the creator. You're not necessarily always the creator. Like the For You page is the star of that platform. Yeah, you mean like you're a slave to the algorithm? Just like they will drop in people. Like you decide you're good. Like TikTok is still TikTok.

49:39Like they're still going. Yeah, you open the app and you're leaning back. Right. You're just like, show me what's fun today. But if I'm like a Broski Report fan, you take away Broski Report, it's like, no, that's my everything. And you've managed to sort of create that with a large group of people, but it feels like it's hard and it has been hard for TikTok creators to make that transition. I think that the core factor, like the key factor in all of this is community. And if you have built a community around yourself, your content, your ideals, your philosophy, people will follow you wherever you go.

50:16Long-form content, people actually are craving it now. I mean, even TikTok introducing a three minute, 10 minute, 30 minute feature proves that. People are willing to sit there and watch a longer form video if it's compelling and if you're entertaining. I don't know if it's just that TikTok is so oversaturated with creators now. Like I said earlier, I was right place, right time, where there were so few creators and it was easier to become a top performer on the app because there was only like 20 really famous creators. Now it's like everyone and their mother wants to be a TikToker. And it really takes ambition and commitment to, I think the true key to success is moving off of TikTok.

51:01You have to move off of TikTok. You can start there, build your community, but people will go back to YouTube, to your subscription list to make sure they're watching everything you're putting out. On TikTok, it's easy to watch one video and then you don't see that person for three months. You forget they even exist. On YouTube, with subscribers and with notifications, I'm watching every new video Cody Ko puts out. On TikTok, I don't follow Cody on TikTok. That's crazy. That's a thumbnail. I know I'm not watching Cody Ko's TikToks. I'm watching his YouTube videos because that's where I engage with his content the best.

51:39Yeah. And I think that that is what a lot of people miss is that you can be funny and entertaining and pee-pee-poo-poo-ha-ha, but it's not, it means nothing if people are not sitting down and choosing to watch your video, not being a slave to the algorithm. Yeah. So how'd you do that? Because that is probably the number one question we get. Yeah. Right now there's a lot of, especially even with YouTube shorts, there's a lot of creators who blow up on shorts and then they try and transition to long form and they struggle with it. So how do you, how did you go about doing that of saying I got short form content down?

52:11People love me there. Yeah. You know, how are they going to watch 50 minutes of me? They're going to watch 20 minutes of me. Right. How do you do that? It was twofold with me making the kombucha taste test part two on YouTube where I knew people wanted to see more of it. And so I gave them more of it. And then right after that, immediately transitioning to doing a beauty video, you know, like doing nothing even in the scope of what the kombucha taste test was. If I can make Jim Carrey faces to you all day long, but like, look at me being me, me doing my makeup or me, you know, like self tanning or just kind of the joyous mistakes of being a young 20 something year old woman.

52:48Because that in itself is such a relatable thing. And I didn't, I wasn't doing it with the intent of like, this is going to get views. It was like, I genuinely was trying to self tan and it didn't work. And so, so many people can relate to that in a sense and it just hit where it needed to. So I think that that was, it's a twofold thing of I did it very early on and I gave them a little bit of what they wanted and then something completely different that they didn't know they wanted, but I knew they wanted it. Do you think the people who are making TikToks and shorts right now have the same, have the skill set required to make?

53:23Some. How do you know if you have that? Like I find that to be the most interesting right now. It's this influx of creators who are millions of subscribers, but it's built on, on shorts. So how did like, what happens next? Well, they fall off period point blank. They fall off. Like you can have a moment success. You can be like the it girl, you can be whatever. But if those skills are not transferable, if you can't make branded content with those skills, If you can't translate that to a long form successful YouTube channel where it's just you, it's going to end. You know, that's not – there's no longevity in that.

54:02And TikTok is really bad about that. There are so many creators that have come and gone and whether it's due to cancellation, which we haven't even touched on, whether it's due to cancellation or, you know, you find one thing that they did wrong and maybe it's a really bad thing, they're gone. Like they are forever cast exiled out of mind and their career is over. Or it's like, oh, I used to follow her. What happened to her? Which is scarier, I think, because it's like you just kind of lost people's attention. And that is like, were you too boring? Were you not pivoting your content? Were you not like, you know, staying with the trends?

54:39Were you? It's just so many factors that can lead to people having a failed TikTok career. And what sucks is that there's room for everyone. There's plenty of money to go around. There's plenty of people to watch. And there's so many niches that succeed in different ways for different reasons. But I don't know. I think the simple answer is if you don't got it, you don't got it. If you don't got it, you don't get it. And take me through the process of writing the concepts. Is it just like here's a concept, turn the camera on, I'm just going to do it, and then we'll find it in the edit? or are you writing why it's funny or like the bits before the videos before i got fired uh in my off time because i was bored to tears at work i literally would organize paperclips by size and color like my boss didn't get anything to do and i was like trying to make myself look busy so i was like you know notes in my scribing notes in my mickey mouse journal and uh i was writing down youtube video ideas and that was a lot of them you know it was like doing a makeup tutorial or um i did one where uh i tried like emma chamberlain's coffee and then i did another one where god that was so long ago i can't even remember what the early videos idea not like it's just idea it's not like here's the titles here's the beats like you're writing titles no beats yeah interesting but i do that now you do that now i do acts now it was so funny when you said uh here's kind of again not to break the fourth wall but you're doing it but i will yeah and i'll look into the cameras.

56:10There's a sort of act structure to what y 'all do. And I've sort of introduced that to my videos as well of you have to make sure that there's a hook where people will watch. There's the meat of the content. And then what's going to make them stay to the very end of the video? You know, there has to be something that's always changing and like, well, what's she doing now? That sort of thing. Because if it's 40 minutes of me reacting to TikToks, people are going to click off at a certain point, even if it's a funny video. And I know people are going to click off regardless. But now there is more thought that goes into what I do now because I personally and Stanley kind of in my ear, we want to polish and elevate our content.

56:46We've been doing this for so fucking long now, three years. But I mean, even then it's like, there's a point where I can't just get away with setting up my iPhone on horizontal and being like, what's up guys? Today we're going to, you know, it's like, I owe my audience a bit more than that. So I think that's the shift. In the early days, I would write down titles and I would film. This episode is brought to you by LifeLock. Between two-factor authentication, strong passwords, and a VPN, you try to be in control of how your info is protected. But many other places also have it, and they might not be as careful.

57:18That's why LifeLock monitors hundreds of millions of data points a second for threats. If your identity is stolen, they'll fix it. Guaranteed or your money back. Save up to 40 % your first year. Visit LifeLock.com slash podcast for 40 % off. Terms apply. Can you bring us through an example of a recent video? Like we told you on the pre-call that we love the propaganda video. Yeah. Like what's the act one, act two, act three there? That video I'm very, very, very proud of because I do a series on my YouTube channel where I do art history. I talk about art history because I love it. And the structure there is I write an essay, essentially, and I do my research and I structure it in a way that is, let me give you the historical background, because to understand art history, you have to understand real history, because art history is the pulse of humanity through history.

58:11What was art before the war and how did it deeply and psychologically affect an entire generation of people? And so I do that. I give you a little history lesson. I pick five or six works that I really want to dive into. And then at the end, I kind of give a conclusion of what this time period of art means going forward and how this time period of art affected the next time period of art. It's through and through. It's just an essay. It really is a video essay that I type it up and I cite my sources and I literally MLA format and then I film it. So it's fun for me because it's an exercise in learning and it's an exercise in teaching, which I think the best way to learn is to teach it.

58:57And I get so many nice comments that are like, you made me give a fuck about this that I never ever would have given a fuck about, you know, American U.S. history propaganda in World War I. Who fucking cares? And it's like, oh, I care maybe. And then also to take that and see how it permeates even today is really interesting. So yeah, that's kind of the structure that I do most art history videos with. What's the common thread between, you know, watching your favorite TikToks and a 22-minute video essay on art as propaganda in World War I? The thread is I care about both. And a very dangerous thing that happens for not only just creators in general, but for women online is you get pigeonholed into doing one thing.

59:43And as a woman, I'm not just one thing. As a creator, I'm not just one thing. As a human, I'm not just one thing. I'm a very multifaceted, intelligent, culturally aware person. And it's a backhanded compliment when people tell me that, you know, oh, you're actually smart. You're actually this. That's so fucking rude, maybe. Where it's like, we've been so spoiled by these creators being this one thing and giving you one version of themselves constantly. And then they get to kind of save their real lives and their real personalities for, you know, their real life. I didn't really give myself that privilege from the beginning.

1:00:23I've kind of been like, here's me and I'm gonna lay it out on the table. And that really, really connects with people. But at times it's like, fuck me. Why did I do that? Why did I do that? What are the, what are the downsides of that? I have nothing left for myself. I have shared every single part of me with the internet and there's not anything that's kind of left for me. Um, you got to go into some research and development for what else you could be now yeah literally you gotta pick up some new hobbies or something i'm telling you it's like i i i don't even know yeah where to go from there is that something that like are you at the point where during the days you're like hmm like whatever you're doing in your life you're like this would make a funny x okay got it sucks yeah that's it are you like i'm being me or i'm i'm doing me like when you're does that make sense yeah yeah um Um...

1:01:10I feel I feel both at different times. Yeah. Like when I'm on the podcast, I'm being me. To be able to talk for 50 minutes, I'm being me. But yeah, when I'm reacting to something or if I'm whatever. That is a sort of level of like I'm kind of enhancing this. But it works for the format that I'm doing. You know, like if I was just to be like – TikToks, that's not an entertaining video. So you have to make it entertaining. And I know how to do that and I have fun doing that. But it is kind of draining. That's why I also want to make sure that I balance that with enough videos of me being serious and insightful and where people don't expect that from me all the time.

1:01:51But it's a difficult balance. Yeah, you're kind of showing your range in a lot of different ways. Not only as a human, but as a performer. Absolutely. Like that, the videos that I watch across your different platforms, it's like there's a lot of range. And I think that's like a very important thing because especially through TikTok, like a lot of people just get known for a thing. Absolutely. And then they're just that thing. And that's a fear for sure. A lot of the advice that sometimes we probably give and that we get as creators is to be one thing. That's crazy. Like a brand is one thing. consistently.

1:02:23And I think when I watched your propaganda video, it was very energizing for me to be like, wow, we have even stuck ourselves in just being like the YouTube creator guys. Right. Right. But we have so many other interests and things that like we desire to talk about. Like I made you an iced tea right before this. And you did. And it was delicious. Samir can make iced tea. I can make iced tea. You know what? Chef channel coming. But I just want to say that I do think it's important for creators to see the range that you have and understand that it is available to you. And it's actually a uniquely digital privilege.

1:03:02Like in traditional media, you're not going to always get the opportunity to show all that range. Yes. And when you do, you get to be very selective about when and where you show it. Versus for me, don't really have that, you know, like I want to make sure that I'm showing that always. I think it's also a very, very interesting and culturally relevant conversation to have at the end of Barbie Summer, you know, where the Barbie movie really highlighted everything a woman can be. And you don't have to just be that. Like you're everything and you can experience and display the full range of human emotion and skill and like the experience.

1:03:43You don't have to be just one thing. And so I think me doing that and me doing the podcast and me doing Royal Court and me doing, you know, the art history videos and all that, it's like I want to show my very impressionable young audience, young, they're in college, but still like this audience that is trying to figure out who they are and what they want to do. And then, you know, some people really, really struggle with mental illness and not wanting to be here. And it's like if I can just show you that life is such a precious and joyous and beautiful thing and I love living life and here's all the things you can do with your life.

1:04:17That is enough to make all the shitty moments of this job and there's a lot worth it because that's a joy that I can't really put into words. that I can help women or anyone, you know, sort of find that joy. So I think that's a very special thing that it's a digital privilege because actors, musicians, you can do that through the art you make, but I wouldn't consider what I do art, you know, it's just kind of stuff and people really love the stuff. I think as a creator, it's like easy to fall into that trap of believing that connections are made on the fringes. You'll get the best fan base if you're all the way on the left or if you're all the way on the right.

1:04:55Period. But like personally for me, I love like the gray areas, Like the things that are in the middle are the things that I love the most when I find out about artists or musicians who actually also like something I like. Exactly. You know? Exactly, exactly. It is scary when you productize yourself though because then people want that product. And when you said like because y 'all are a brand. I'm a brand in a certain sense because they tell us to be because it has to be something you can sell and monetize and get funding for what you actually want to do. but yeah I think that's a very it's a delicate balance because you can be a brand in the sense that that is the quality of things you want to make you know a certain maybe aesthetic that you are but I don't think that should define what content you make I think if y 'all want to do something else I would be waiting on the edge of my seat to see what else you would do you know keep waiting well I'll be in the waiting room just hang out here we'll make you more iced tea you got more iced tea?

1:05:50anytime now Yeah, I think that's, it's a very, people don't explore that enough. You get so comfortable being in the brand that you made. For sure. Yeah, why not? I want to talk about your different formats, you know, like Royal Court and Broski Report. Specifically, I think are kind of like the two main branded formats. And then obviously you have YouTube videos and TikToks. Can you talk through like format creation? And because you go from writing YouTube title ideas to now you have formats that are brands in themselves. So did you go pen to paper and be like, here's a bunch of concepts. I like these two.

1:06:22Or are these just like, how do you make that decision to announce, like, I'm making a show called Royal Court and here's the thing I'm doing? Because sometimes that can be scary because you might fall out of love with it, right, at some point. Or, yeah. So how do you go about thinking of format creation? Shit, how much time do you have? um well royal court is my uh medieval themed celebrity talk show for for those that don't know and um i knew probably from like we started working on royal court about a year and a half ago and i was like i want hot ones is it you and stanley and stanley and uh because i was i would talk his ear off about like i want to do a hot ones i don't want to like i would love to be on hot ones but like sean evans and the first we feast team has it's a nugget of gold bitch hot ones is so simple but it is so smart yeah chicken shop date with amelia the same it's so simple taking celebrities on a date that is so funny it's so smart she's able to be herself with that witty flirty dry british banter and with sean evans he really locks into that you're like what y 'all do of being like so beautifully prepared for the guest and letting that kind of be the accelerator of the whole interview.

1:07:40And that's like, it's so smart. And I was like, what can we do where I have that sort of press stop that these creators have managed to create? And it legitimizes YouTube in a sense too, where like people are now going on late night, you know, SNL, hot ones. That's crazy. It's a YouTube show. That's crazy, yeah. So how do we sort of enter Brittany Broski into the press junket that these people will go on the press tour? And so Stanley and I sat down and he was like, well, what do you like? And I was like, Game of Thrones, House of the Dragon, Medieval Times. I love the dinner tournament theater, Medieval Times.

1:08:20Did they have those in Texas? Yeah, there's one in Dallas. I went every birthday. Yeah, I went a ton when I was a kid. I loved Medieval Times. And there's one here. You had like a big turkey leg? Yeah. It was a great time. And the dragon's blood soup. Tomato soup. It's so fun. It's so fun. And it's this escape into whimsy that I think is so ridiculous and so needed. It's why it's so fun. It's because it's so ridiculous. So I was like, how do we incorporate that and all the things I love about fantasy novels and Game of Thrones and whatever, and we make Post Malone do that? How do we make Jack Harlow do that?

1:08:54How do we make whatever? And so we kind of went to the drawing board and we wrote down what is the structure. And at first we went through a bunch of different ideas and they were all ass of like, is it an advice column? Is it, you know, a Q &A? Is it sort of this like I'm not asking real questions. It's just hypothetical questions. And we filmed a pilot and it was bad. And we filmed another pilot and it was fantastic. And we started working with writers. Interesting. Like how many writers? Two. And they're twins. Their names are Annabelle and Sabina Metzke. And they're comedians in New York. And it was a connection through my management company.

1:09:34She was like, my manager was like, I think you'd like these girls. New management company. Legitimate management company that I found through UTA. And biggest blessing of my life. And she was like, I rep these girls. And I think y 'all are very similar. And we got on a Zoom call. And it was love at first sight. I mean, it was like the same sense of humor. It's that type of wit that will piss you off. They're so quick. It's like, I'm keeping up with you, but I'm getting nervous. Yeah, yeah, yeah. For me, that's Link. Link is so good. I think Link is, I mean, Rhett too, but Link recently at the Streamys was just like so dialed in.

1:10:09They're so funny, dude. They're so quick. Yes. Yeah. It like bothers me because I know I'll never be it. You know, I like listen to them talking. I'm like, God, you guys. It's magic. They've got magic. They've got magic. The twins that I work with are that. And because they're twins too. It's like they're on the same brainwave and they're firing on all cylinders. And I'm also firing on all cylinders. But it's like they're so funny. It's so fun. And it's a challenge as a comedian too to be like I can match you and we're making each other better. And so I was like they're going to write on the show, period.

1:10:39They write along with us. It's guest-centric. So we'll write for the guests. We had Orville Peck as the first guest who's a friend of mine. And so I was kind of giving them information. We did a pre-interview with Orville and then we write the script based on that. and it's bit based. It's like segment based and the set's ridiculous. It's all covered in jewels and coins and dragons and we have thrones and I make them wear a cape and it's just, I want them to escape into that ridiculous setting and really just have fun with it because interviews can be so fucking boring. I want them to have fun.

1:11:14Yeah. And that was kind of the format for that is I knew I wanted to do a Hot Ones and so I hope that this will become you know, in six to 12 months, something that people are like, how do I get on Royal Court? And I think it's already, we have incoming requests, which is insane. We have two episodes out. So it's like, it's such a, it's exactly what I wanted it to be. And I'm excited to see where it goes from here. But that contrasted with the brochure part. I literally went to my manager and I was like, I want to make a podcast where I just talk to the wall. And she was like, let's do it. And that's what it is.

1:11:48They were like, do you need a producer? Nope. Do you need someone to help? nope I was like I'm just gonna type up bullet points of what I want to talk about because I could talk to the wall for an hour so what's the difference between that and the youtube video where you're talking about something to the wall for an hour yeah um for lesser amounts of time yeah it's lesser amounts of time 25 minutes and more edited um yeah the difference is the youtube videos have more structure and more effort and more time uh I can go into the podcast studio is in my house so I literally just go to my guest bedroom hit record and I do the thing and then I send the files off.

1:12:21But with the YouTube video, Stanley and I are like pouring over ideas and how do we do something that is both on brand for me, but also kind of shifting the narrative a little bit, you know? And he has really, I mean, his editing is as important to the art history videos as my words are, you know, like him editing it. Like it's literally an art history documentary on BBC. Like it's, he's so good at what he does and he makes it feel professional and academic while I kind of bring the humor into it. And so we do that for all of them. I mean, even like reacting to my favorite TikToks to trying to think, like I do beauty videos, I do makeup and like hair stuff.

1:13:02Like I just really want to show the range, but it takes so much fucking prep. And I find myself sometimes not with dread, but it's like I procrastinate because I know a YouTube video is going to take a lot of time versus a podcast episode. It's like, I can go do that in 45 minutes. So it's, it's very different. And is it pretty close to what you recorded in 45 minutes that's going out or how much of it is cut? Of the podcast? Yeah. It's pretty close. Yeah. So it's like the simplest format and this, this like, and it only relies on you, which is amazing. It's not guest based. No. This, this like single person podcast, I feel like is so impressive to me.

1:13:39Like Emma with anything goes. Yeah. Right. Like it's, it's so impressive to me that she can just riff like that or just hit those beats. You call her daddy. Did it a bunch, you know, really on Alex Cooper's great at the single person recount of an evening or, um, yeah, I find that to be, I think that it sounds like one of the harder things in content. If you're entertaining, you're entertaining, you know, like it's, it's hard if you're scrambling for things to talk about, you know, it's like also the beauty of broski nation that rides for me is they have such an intense and sometimes scary parasocial relationship where i'm like their best friend i'm their older sister i could be talking about literally the contents of my diarrhea and they'd be like she's so funny you know like i could be dissecting each bowel movement they'd be like i look forward to this every tuesday like i need this i would die without this podcast and so i i am so thankful for that that's why it's difficult to explain what you do right right yeah because uh i'm humiliated you didn't say that on good morning america though they were like they were like what what do you know like talk about you're like about it's kind of like pp and sometimes occasionally um and they're like sure okay great yeah they're like what did we yeah the dude oh my god the audio dude in the back cracking us 50 year old man i tickled him tickled his funny bone um but yeah i think that that's a big, when the content in my eyes may fail, I'm like, that wasn't a funny episode.

1:15:09That wasn't whatever. It's the bond I have with the audience that will always prevail. Which is so, I'm so blessed. That was poetic, that rhyme. Thank you so much. The craft also, a large part of the craft is the relationship. It's building and sustaining a community of highly engaged fans. Absolutely. That is the craft that we're doing. It's almost like you have this ball that's in the air and you don't want to let it touch the ground. yeah right you just kind of like keep hitting it with something else to just make sure it stays up in the air um but yeah i can imagine that gets exhausting too it does but it's more fun than anything you know it gets exhausting when i'm on top of the content load that i am committed to take on other things like a hosting gig or i do college shows sometimes i'll fly to the middle of fucking nowhere pennsylvania to do a college show and then my flight gets delayed and then I'm stuck.

1:16:00You know, it's like that shit where I get home and everyone's like, okay, you need to do this brand deal. You do whatever. It's like, I don't want to do this and I don't like doing this job sometimes. But then, and also you're not really allowed to schedule in a week of vacation. You can't do that. If you miss content or you miss, I'm on a contract with my podcast network. You know, if I skip a week, I get in trouble. So I don't know. It's very unsustainable. right now. Right now. Yeah. I was thinking about that this week because, not to bring too much behind the curtain, but Samir was sick last week and leading up to - Out of commission.

1:16:37And you don't - I was out of commission. Yeah. And you don't, you get like a day. Yeah, maybe. Like max, like maybe a day. And then once Monday hits or something, you kind of got to come back. Yeah. And we've both been through that. Luckily, there's two of us, so sometimes like the other one can step in, but it really is the reality of being a creator, especially like you running your own production company, multiple formats. You're traveling around the country. Yeah. You got to be there. Like if you also get books, like if you, if you start getting a lot of traction, like the inbound starts coming in and you book out, you know, a couple of months and you're kind of booked.

1:17:10So like, yeah, if something like this happens where I got sick last week, I knew also that I was like, I have one day to get better, you know, like that's it. And then even with that one day, we're delayed on stuff. Right. Right. And we kind of have to, all of a sudden our schedule is like kind of in flux because of that day. so I was curious about like when you you didn't you've said a few times you didn't want to do this right? No no I did not but like when I think about that and I think about the fact that correct me if I'm wrong but you were relatively content at the bank shop right? I was content in the sense that I was like alright this is what I'm going to do this is what I'm doing yeah and then at 50 I'm going to get a heart attack and die you know like whatever if you call that content yeah if that's the American dream But like what, when you stepped into becoming a true, like full-time creator, what did making it look like to you?

1:18:03Was there like, oh, if I just get to this much money or this much of an audience, then I'm good. I'm happy. Or has that just been like, is it ever expanding because the opportunities are ever expanding? It's ever expanding, which I think is good. I mean, it's just creating new goals, you know, new goal posts. And when you surpass that, it's like right on to the next one. It's changed already. so much in the three, four years I've done it. And the first one I remember on TikTok was like, when I hit 1 million, I'll have made it. And then I hit a million and it was like, no, it's no different. Yeah.

1:18:38It's just Tuesday morning. Yeah. Okay. 2 million. And then you hit 2 million and then it's like, oh, 5 million. And then for a while after five, I was like, all right, 10 million. And then I never hit 10 million. And I was like, that's probably for the best. TikTok's not like dead. You can still do it. Yeah. You can still do it. It's just like, I don't, I feel like I'm not really seeking community on TikTok anymore. I've found my community. And what's going to push me over the edge into, you know, maybe that 10 million category. I would, I celebrate my successes on YouTube so much more intensely than on TikTok.

1:19:12TikTok is very easy. It's very fleeting as well. When I got my million plaque on YouTube, I don't know if y 'all felt this way too. Oh yeah, for sure. It was like, bitch, I did that. Yeah. Wow. Yeah. It's such a, I never thought. And it was like, that was never even a goal of mine. And I managed to do it. And I'll continue to mention Cody Ko as I always do. He's kind of been my model of how do you do this successfully? They went, I mean, TMG went from, they were coworkers to, they filmed in that shitty, tiny little studio to what they have now is like really impressive. It's really inspiring. Cody's output.

1:19:53I would say you're - He's an insane person. You're comparable to Cody when it comes to like output, right? It's crazy. The amount of videos that you're putting out. Wow. And also you can feel the inspiration on your channel from Cody, right? But it's, not everyone can do that. Not everyone can like bring us into a room and react in a way that feels so, like you're a friend. Right. You know, right? Like when you're watching Cody and Noelle, especially in their early days, it's like you're just hanging out. You're the third person in the room. Absolutely. And that's what's fun. And to bring that level of like presence into an experience like that is very hard.

1:20:31It's special. It's a special thing to have with your audience. And I mean, learn from the best. And I think that Rhett and Link kind of inspired me in a certain sense of you can be as ridiculous as you want with the content. Like sky's the limit when it comes to type of content and what you can do. It doesn't all have to be just reacting or like, okay, today I'm going to be doing this makeup tutorial. It's like you can do whatever you want. But with Cody and Noel, it's like, yeah, seeing them slowly polish and polish and polish and building their team around them and elevating and just – it's so inspiring to me.

1:21:11And I hate to bring it up, but it sucks that there's not been a woman that has done that. And if that's sort of the baton I have to take on, I'm willing to do it. But it's really unfortunate. Did you just look for where the baton could go? No, I was like, my fucking leg got caught and was pinching me. Did you bring a baton? That's the baton. My torch under the table. I have lit. That would have been a killer ending. It's a Minecraft torch. Why do you think that is that a woman hasn't done that? Or like do you find it that it is more challenging to make it in the world of content creation? Yes.

1:21:55Period. I think that the male duo thing has been around since the sort of genesis of YouTube. I mean, Brett and Link were around at the genesis of YouTube. Smosh. Smosh, yeah. You know, things like – it's always been sort of the way to succeed. I think Jenna Marbles is the outlier. But I mean, we don't have her around anymore. So to take it to a level of internet empire that these men have, I don't know why it hasn't worked. I've talked about Lilly Singh before of how they tried to fit Lilly Singh into the white man's role and it did not work because she's not a white man and that wasn't her strength.

1:22:34That also wasn't her audience. Her audience was children and they put her in front of an adult audience with jokes that were not funny and playing this character that she was not. And it was doomed to fail. And that is what we have in the sort of evidentiary pit of women in this role. It's been a failure. You know, it's been only men that have succeeded. And it's like that's so fucking annoying. Even Emma Chamberlain I would count as a success, but she left YouTube. So you have to do it, be married to it, and continue to do it on YouTube. And I'm committed to doing that because that's where my audience is.

1:23:14Why would you ever sell out to, you know, a streaming service or this or that and only do that from now on? That's not where your audience is. You know, like people on Netflix aren't going to know who the fuck you are. Your YouTube audience knows. So you can do both at the same time, but you have to honor where you came from. And I think that's where some people get it wrong. So I know you had mentioned SNL and like turning 18, going, getting that audition. I know it was a dream of yours. At this point, if you had that opportunity and you were given it to like, you wouldn't take it. I don't think so.

1:23:45Why would I leave the sort of comfort of the world I've created to – I also just think SNL is a very like abusive environment from everything I've heard. It's very toxic. Why would I willingly enter into that when I could find the same joy and fulfillment from what I do right now? Sketch comedy is very fun. Improv is very fun. But I could do that via other means I think. I think also SNL is in one of its very low periods right now. It's just simply not funny. There's something that I feel like that differentiates you in just this conversation and what I'm hearing is that I think to do – to take it to the next step, if you want to build something, you know, I think it's – I think you have a very keen love for development and writing.

1:24:38And I think actually like even when you look at Lilly Singh, I know she has a production company. She was involved in that. But it was clearly stuff that was written for her or she needed to fit into something. And I think that, you know, your even ability to write an essay at that level of your art history videos and then contrast it with like the royal court is its own show and format. You can develop that. That I think is where we're moving in the future is like what Amelia is doing. Right. Amelia has a production company that can write the content, edit the content, and she can star in the content.

1:25:13Right. And that is where this is all moving, where it's like they're going to come to Broski Productions Limited LLC and say, you know, we want you, but you do the writing, you hire the team, you do it all, and you star in it. So it's like this new world of we're building our own studios, not necessarily like there's so many different versions of being a creator. One is you're a comedian and your talent. Hey, agents, book me on stuff, right? The other is I'm not going to get booked on stuff. I'll make the stuff that I'm in and you can support that. Yes. Right. And so that's actually pretty different from traditional talent of saying my craft is being funny.

1:25:52Book me on something where I can be funny. Yeah. We're past this point of like I'm auditioning to go do something. It's like I'm going to – if you want me as a part of it, I will have my hand in it. And I think there's some level of, you know, validation seeking that at least I've experienced in my career of when we get an opportunity with a bigger production. I'm like, oh, my God, that's that sounds amazing. We have to do it and we do it. And it's never what I want it to be. Why is that? Because it's there's always other people's voices. And I find that creators, Internet creators specifically, care about the end product in a way that no one else does.

1:26:29Period. no one else does because we touch every part of it and then we have to press publish on a channel that says our name absolutely whatever happens and whatever happens it was us oh that's it and so when we're sitting in a production with a traditional production company their ass isn't as much on the line absolutely oh my god wait i have an anecdote yes let's do it i was a part of a campaign for a very large brand. And it was like I had to go on set to film something. And it was for this larger project they were doing. And I was going to be like a cameo in it. But it was one of those where I was going to have to post it on my channel.

1:27:11No one else has to do that. You know, the A-list actors on there. It's me because I'm the digital talent. And they make sure to remind me of that. And so I go in and the director is trying to make me do this just cringy, no offense millennial take of like they wanted me to walk in and be like

1:27:31yeah we're gen z colin's thinking about getting a tattoo he's been thinking about getting a tattoo yeah love it some things never go out of style like trust reliability and driving a toyota take the legendary camry and corolla designed for comfort engineered for performance. Hurry in. Offers end September 30th. Toyota. Let's go places. Bust with the boys is here to let you know that every college football Saturday, FanDuel is dropping profit boosts that can turn wins into bigger wins. Sounds like we should rename Saturday Booster Day. Nice. 21 plus and present in select states. Opt-in required.

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1:28:25But anyway, I think that the director had me come on and he wanted me to walk into frame holding my phone being like, what's up live? Oh, I hate that. That's the worst. Like what's up fellow Gen Zs? Like that sort of shit. And I was like, I literally told him, I don't know if that would land with my audience. I have a couple other ideas that, you know, we could try and we could do a few takes of. And he was like, no, just go ahead and do that. And I was like, right. And so I did it. And in that moment, I was like, this is going to bite me in the fucking ass because I was not as involved as I should have been.

1:29:07and this is going to reflect negatively on me because people don't have the fucking brain power to understand that I'm being paid to do this. I may have to act out of character or I may have to be a little bit more corporate friendly than my usual content, but that is going to negatively reflect on me because they're going to be like, you changed, you sold out, you da-da-da. I make all this content for free. I have to do these branded posts. Sorry, guys. Love you, team. But like, I have to do this. And I was thinking about that in the moment. I was like, it's no use to sit here and fight with this director who has been paid to direct where I'm now going to try to direct and maybe, you know, sour the relationship here by trying to step on toes.

1:29:51So I just kind of took it and I said, OK, I'll do it. And luckily, thank God, the campaign got canceled and I didn't have to post. And I was like, oh, thank God. But in those moments, yeah, it's like I have no control. But the reason why you have that is because you actually on set are also the network executive that's about to distribute the thing. Exactly. Right? But what I say doesn't matter. Yeah, but that's the new world, right? It's like we are network executives on our own. I think I called Cody and Noel media executives on our episode and they thought they got a kick out of that. But I think that is what we are.

1:30:27Like we are – we're making distribution decisions. Period. And so if our audience sees us make a distribution decision that seems weird, it's a big risk. It is. We have like this much credibility when we start, right? And everything you do can either increase it or decrease it. And that's your health bar. Yeah, it's like you with the executive hat on, but then you also have to be the talent. So yeah, it's the reason why I think like wherever you go next, if you do want to make talk shows or you want to – you kind of have to be the production company. You have to have your hand in it. It sounds very nice to be like, oh, this Hollywood production company is going to take care of this for me.

1:31:04How great. I get to just show up. No. But it's terrible every time. It sounds appealing because it feels like they're going to do some of the heavy lifting of identity building. Right. Especially if it's a sought after opportunity. Right. Like SNL, you're like, oh, if I did that, that builds my identity in like an easy way. Not if you already have an identity. But that's the thing is like you're already crafting it exactly as you are. Exactly. So like actually it's hitting. And those opportunities, if anything, are like chopping off part of your idea. And it's that sort of like – that sends me into this spiral of selling my soul sort of thing.

1:31:38I could have done this without doing this brand deal and found funding another way or whatever. But it's the opportunity like that to say I worked with this brand. I was on this show. But at what cost to your brand, your personal brand that you've spent money and time cultivating? and what sucks too is these brands will reach out and be like we love what you do we want to work with y 'all do exactly what you adore and i'm like okay and then i do it and they're like not like that and it's you motherfuckers don't know what you want and it's a bunch of crusty 50 year olds sitting in a conference room like how do we connect this with the gen z's you know and it's like then let me do my fucking job and then they don't and then that has to live on my page for six months before i can take it down if i even remember to take it down it's just like it's an unfortunate reality of the branded side of funding your passion projects before the ad takes over can you break down the business of britney broski like i can what do you how do you make money well only fans is a big part of the pie if all this goes to shit i'm just gonna sell feet pics online the biggest i imagine that's actually harder than it sounds yeah because yeah I agree I think a lot of people always say that they say it jokingly as a plan B and I'm like I don't know what that market looks like that's probably hard to break into no you're talking about oversaturated when they're like I'm in the top.01 of creators those are the only bitches making money I'm serious like if you're in the bottom 50 % you're probably pulling $300 a month to sell whole online crazy for what well let's clip that put in the intro alright guys we're selling whole the intricacies of selling whole the big business of selling yes um okay so i would say and these percentages are not accurate because um it's ever-changing adsense youtube adsense um the tiktok creator fund is a fucking joke so i'm not even going to include that wow branded content on tiktok used to be probably the number one earner for me but it's slowly dropped off because i don't post on Brittany Broski anymore.

1:33:52Brittany Broski, I just lost the passion for posting on that account. I post on my spam, on my side account. So I don't really make a lot of money doing that. But I think that keeps me happy where I don't have to worry like, is this video performing? It's just like, it's the ramblings of my mind and I like that and my audience likes it and I want to leave it, relatively unbranded. Next is YouTube integrations. That is probably every other month. I'll get like maybe two brand deals a month on YouTube. And that goes on top of the YouTube AdSense revenue. Podcast revenue. That comes from all the ad spots that are sold on my podcast on top of the AdSense that I get from the YouTube channel.

1:34:41That's pretty much the total for digital stuff. In real life, I hosted the Barbie movie premiere pre-strike. Thank you. Because I would never do that post-strike. I hosted the Barbie movie premiere. I get paid for things like that. I do college shows. I do live college shows where colleges will have me come out and just like talk about how important it is to stay in school. Really? Got it. That's always kind of the message I try to send because it would be easy for me to go up there and be like, this internet shit's crazy. Just do it. Drop out. No, dude. Like, please, for the love of Christ, graduate college.

1:35:25Like, have something under your belt to prove that like, you know, you're a legitimate adult. I go there and I do that. And it's usually just like a Q &A, moderated Q &A. thing. I get paid for that. And then I get paid to sometimes MC and host things. I've done some stuff for pride, um, and like drag shows, things like that. I'll, I'll host an MC. I think that's pretty much it for the roster of in-person and digital. What's the most comfortable type of money you make? YouTube ad sense. YouTube ad sense. That is the most comforting thing that's kind of always there is I know that even if like I stopped doing this forever, if I had like a mental breakdown and I was like, I can't fucking do it.

1:36:13Those would continue to earn from me. And that's kind of – it's an investment in a certain sense if I put all this time and effort into those videos. and sometimes there's not an immediate reward and sometimes there's a super immediate reward. And it's sometimes hard to stay motivated, but for the most part, I really enjoy doing it. So that keeps me motivated. But even if I were to stop today, I'd still be earning on videos that I posted two years ago. And that's the beauty of YouTube. And I have a lot of opinions on YouTube as a platform, but I do think that's a kind of blessing is that as people will continue to watch, I will continue to, you know, be rewarded for posting that content.

1:36:53So I do think that the YouTube AdSense is, is the most valuable tool as a creator. Yeah, for sure. A hundred percent. Cause you don't have to get on the phone with anyone. No, just the money just shows up. Run me my check. There it is. Yeah. But it's hard to make significant amounts of money. It is. And it takes a lot of time. It takes a lot. You have to build a significant library to do it. Really. I mean, even like early 2020, I had a video on YouTube hit a million, a million views. And I I had like 150 ,000 subscribers. Like it was nothing significant. And I was like, million views, Cody Coera.

1:37:27Like bring it in. And there's like 75 ,000 a month. Let's fucking see it. And I pull up the ad and it said$400. Yeah, yeah. Oh. Yeah. Because it's like, what a joke. Like what a joke. There's so much that goes into the back end. And you have to really spend time cultivating your channel and making sure people are liking and subscribing. but that's cringy to ask them to do that. So you want them to naturally do that. And it's like, how do you make them do that? And so spending all that time making really good content that people want to watch has paid off in the end. So I think that it just took so much time to actually start making a livable wage from YouTube that pays my bills.

1:38:06Are there any changes that you would make to YouTube? You mentioned you've got opinions about YouTube. Are there things about the platform that you think need to change or would make it better? I think the homepage is crazy. Like the videos that just the algorithm in general is crazy. I think that how reliant the entire platform is on thumbnails is crazy. Like genuinely. There's so many things where I don't know if I have direct solutions, but there's things that piss me off. The trending system doesn't make any sense to me. It's like a win if you have a trending video, but what does that mean?

1:38:43And how do you get it? And how do they calculate? that. I don't really, and also there's no really direct reward. Oh, it's number one on trending. Okay. It's gone in 24 hours. So, I don't know. I think there are some confusing things, but I know they're going through some changes internally right now that are very exciting. And I have an incredible partner manager at YouTube that I don't know. Do we share that as well? Reid? No. Nope. We know Reid. He's awesome. Reid's the fucking best. Yeah. Like, really cares about his creators and the content and being helpful. Because I've had partner managers in the past that are the opposite of helpful.

1:39:16Yeah. Like in fact, making, make it more difficult and don't answer questions and all that. So Reed's been fantastic and has given us access to like beta features and stuff like that, that it's kind of made me and Stanley helps me with this of like kind of makes you nerd out a little bit. Oh, of course. I never used to give a shit. By the way, you're in the right place. You've come to the right place. I would just say though, anyone who is making content on YouTube for a living and cares about it is a nerd. You have to be. You have to be. And I self-identify as a nerd. I'm glad you do. I do. I was going to call you one of the people.

1:39:50I know. For the record, same. Period. But you have to be. You're like obsessing over these numbers and sitting on a computer all day. The analytics. Yeah. So I am curious, though, as you're talking about that, like beyond analytics and like the numbers, do you know, like what makes a good idea for you? Like what makes something hit? And you're like, ooh, that's going to go. honestly things shock me because i'll think it'll be a really good idea and then it won't land or i'll be like i don't give a fuck if the audience doesn't like this i want to make this video and then that'll do well so dark history videos i think are a really good testament to that where the first couple we made i was like this is so different from the normal content that people would expect from me but i want to make it and stanley was on my side he was like i'd love to edit something like that.

1:40:39And we made it and it didn't do well at first. But then that video, the first ever art history video I made, I made it on, I think it was on Klimt's, like Beethoven's Freeze or something like that. It was this like mural somewhere in Austria. And I talked about it for like 15 minutes and it probably got like 300 ,000 views and like 9 ,000 comments. And that's so out of, I usually get like a thousand comments on a video. Everyone was commenting, please make more of these. And I was like, holy shit. I'm like, is Dylan you seeing this? And so we made another one and then we made another one. And consistently through all of those, they have the most engagement, which is such a blessing.

1:41:21They don't have the most views, but like they're top earners for me because the fans love it so much. And I, it's so important to me to show that side of myself. And there's a reward that is not monetary in that for me. And it makes me want to keep doing this as a job. And so I don't know. I do those for myself and for the people who care. And then I'll do reacting to my favorite TikToks because I know that's going to bang. People want to see, people like to see other people laugh. I'll do that. I'll do that all day. You know, that's why people enjoy watching Cody react to stuff is because it's so crazy.

1:41:55It makes him giggle. I love to see a man giggle. you know? Yeah. Yeah. Likewise. Yeah. I do. It's a good time. Yeah. I'm telling you. It's a great time. I giggle. I'm telling you. It's such a, it's a feedback loop. And so what does the team look like today to help you put out this content, to help you run the business? Like what, what is the team? The team today, as it should be, none of the fuckery from 2019. Yeah. Is UTA is my agency. I have a management company. I have a manager. Um, I have a lawyer. I have a business manager. who is in charge of my business finances and my personal finances.

1:42:33And then I have my sole employee, Stanley. I pay him from my company. He's the sole employee, like a salary. And then I have contractors. I have a podcast editor. I have my writers for Royal Court. And then I have my production team for Royal Court as well. I pay them on a contract basis. Got it. So that's kind of the core and then the outskirts. Can you talk about the difference between having an agent and a manager? Because I think a lot of creators today, I hear those terms essentially operating as the same thing oftentimes. So what's the difference for you and why does each help? It was confusing at first too because I was like, it feels like I'm doing the same fucking job.

1:43:12And it was because the manager I was working with was acting as my agent. That's why it was confusing. Agents are in charge of getting you branded deals, finding you funding for the projects you're doing. And also the benefit of being with an agency is the connections you can have through their other clientele. Once a brand contract is brought to me or it starts more so like, hey, are you familiar with this brand? Would you want to work with them? And I either say yes or no. They'll say, okay, great. Here's the fee. Here's the deliverables. Are you okay with that? And I'll say, can we try to bring the fee up and deliver those down?

1:43:52Thoughts on that? And then if we get there, it's like, all right, yes, let's do it. At that point, the agent goes to the brand and says she'll do it. Send us the contract. My lawyer looks at the contract. And then at that point, when the contract's all good to go, I sign the contract. Then the whole kind of project is handed over to my manager, who starts the execution chain with the brand, who says here's the talking points. Here's when they need it by. Here's the specs they want it filmed in, whatever. Let me know if you have any questions. My manager helps on that side with the branded stuff.

1:44:24But my manager, it's probably the most important in my day-to-day because they help me. She's a she. She helps me book guests for royal court. She helps me kind of stay on top of my emails. She does the unbranded stuff. Oh, my God. I also forgot I have publicists. They're part of my kind of core. group too. I have two publicists. And my manager will interface with them for like the Barbie premiere or whatever, you know, making sure that the styling is there and the outfit's done and all that. The manager is day to day, the person I talk to the absolute most. And she does the sort of unpaid stuff that has to happen when UTA kind of hands off the baton.

1:45:08So you could get away with having just an agent if you're a self-starter i would say but unfortunately for me i am very lazy and i'm very um baby and so i don't like having to sort of manage all that by myself it helps to have someone send me an email with bullet points of like you need to do this this this and this today and i'm like period can do i think that i'm a very certain type of creator most of my uh male creator friends, they don't really need a manager. You know, they're also not doing the type of shit I'm doing where it's hosting and it's traveling here and it's running and it's, Hey guys, welcome back to my mail creators have the privilege of like, they have their privacy and they have, this is my online persona.

1:45:55And then I'm myself off camera. You know, like I think in that sense, all you need is an agent to be like, here's the brand fucking do the thing and send me the draft and then you're good. You know, it's interesting that you, you talk about it on like male creators versus female creators. That is a really interesting. I don't have, I can't think of any. Because we are, we have an agent, we don't have a manager. Period. Yeah, I can't think of any of my male creator friends who have a manager. It's like unheard of. Interesting. Yeah. Because they think they can do it themselves. Yeah, maybe that's.

1:46:26If I was not myself, I'd have a manager. Period. No doubt, yeah. Yep. Yeah, I think, but it's also, how I've always thought about it is like, the way you just described your team is very similar to like traditional talent team. Absolutely. That is a talent team. That's all those people are there to support the talent. I think we, for better or for worse, have always looked at ourselves as a media company. So even having an agent felt foreign to the concept of producing media and selling media, which we've done in the past. Having an agent kind of felt like a luxury. It was like, oh, wow, we have an agent.

1:47:02We were also video producers for other people before we were creators. So like that was sort of our comfort zone and our infrastructure was like, let's handle that. Yeah. But I would say that the, you know, it's very uncomfortable for me to get further and further away from the business of what we do. That's like, that was my identity, right? It's like, but the further and further I get away, the better and better the content can get, right? Yeah. That was amazing. You gave me a nice tea. Yeah. No combination. Yeah. That's on us. But I do think that that's the important bit is like, even if you are a self-starter and think about it and you're like, I can do this.

1:47:37Yeah. The unbelievable, like your time is the most important currency in this whole thing. And the more of it you can get for the creative work, the better. Even if you're trading that for 10 % commission or 15 % or 20%. Well, I was going to ask. So you would say that, I mean, having done this without an agent and honestly getting along fine, would you say that it's worth every penny to have an agent on the team? it's a tangible difference, right? Like a, our revenue is, is much higher than it, than it was and would be without having an agent. I mean, you'd be getting branded deals, but it wouldn't be near the scope.

1:48:09No, it wouldn't be the scope. It wouldn't be as comfortable now. I got more comfortable saying no because someone else says no. Right. I'm more comfortable asking for things because I have someone to ask for things. You don't have to be the bad guy. Yeah. I love it. And that is, and they do a great job of that. Yeah. You know, so I think that is something that I think before like stepping into it, I would probably tell creators like, oh, you could totally do it yourself. And after being like, even if you think you can do it yourself, I would highly advise bringing on people to do it. From a legitimate agency.

1:48:38There are so many even agencies out there that are like, we'll get you, we can promise you six figures in the first month to work together. And it's like, no, you fucking can't. Yeah. I mean, you just kind of have to keep your head in making better and better videos. That's the thing you have to keep your head in. And like, if you actually, like you said, it's democratic. If you're actually making good stuff, people will find it. Yeah, they will find it. And that, you just have to focus on making good stuff. Yeah. how far out are you from going to that Rhett and Link mythical Cody Noel TMG level because like as you're describing you kind of set up like talent and your output is unbelievable like the amount you're putting out the quality that you're putting out I would assume it's like it feels like media company like there is like a big group of production happening but which I think is what would be required to take that next step to go to like the mythical TMG level are you actively thinking about that next step?

1:49:31absolutely Yeah. We've got a Brozky Productions in the works. We've got, I mean, it's people with like company cards sort of thing. Like it's definitely happening. It's just. Stanley's got the company card. Stanley's got, and I'm terrified. Terrified. He called me on the way, or I called him on the way over here because he was like, epidemic sounds coming up. Need to renew it. He's like, can I have the card? I was like, oh no, Stanley. I was like, yes, just I'm watching every charge. If you start door dashing shit, I'm going to be pissed off. Just imagining Stanley in a convertible top down. Just cruising on Mulholland.

1:50:07That was an epidemic sound, right? But yeah, I think, what was the question you asked me? I don't remember. He asked the question. What steps, are there next steps that you're taking to go to that media company? To make Broski productions. Yes. The first step that kind of made me be like, oh shit, I'm doing this, was when I, he's, I'm acting like he's right here, Stanley. He'll put Stanley up on the wall. I'll do a little green screen image. when I brought him on as an employee, like offered him an employment contract and we negotiated a salary. Was that something your management helped with? Absolutely.

1:50:38And my business manager. Um, it's also a strange thing because like, that's my best friend, you know, and I've worked with friends before and it's a very, you know, mixing friends and business is difficult. Anyone will tell you that. And with him, it's just been a breeze and we've had very few tiffs. And even if we have, it's like because we want the same thing and we're coming at it from two different angles, you know, like creatively. And it's – so yeah, having other members on the team to sort of diffuse you're my friend but I'm also your boss is very strange. So yeah, we're in the process right now of he's the first employee.

1:51:17Everyone else is contracted. But yeah, when we show up to Film Royal Court, it's – I have a producer. I have a DP. I have an audio guy. I have two assistants. I have my manager. My manager is usually there. And the hope is eventually what TMG has done with all of their producers. I'd like to bring on a producer full time. If you guys are free, I would really like to employ you. We can really elevate this space. Like some medieval stuff. I want to let everyone know this is the last Cullen from your show. It's been fun. It's been great. Appreciate it. It's over. You can now find us at Broski Productions.

1:51:52Thank you, guys. but that's the next goal is to have a full-time producer because we have a producer for royal court but she kind of helps with like buying props and talking to the talent i want someone to be like how are we elevating this because right now that's me and stanley um but yeah it's up and up and i think even the improvements we've made to britney broski as a brand in the last year is night and day difference from 2020, 2021, even 2022. Like this is just, it's so exciting to think what I'm doing now, what is this going to look like in three years? You know, when I'm, how old am I?

1:52:30I'm 26. Fuck. When I'm 29, like 30, where are we going to be? Like, is it going to be TMG level, spaceship studio? Is it going to be mythical where they have 100 fucking employees? It's exciting, but it's also like, I'm just a teenage girl when you think about it. Right. So maybe I shouldn't be in charge of the finances. Where do you get your validation from? Damn. No, I'm just curious. Do you need more tea? Do you need some apples and chocolate chips? Hankering for kombucha suddenly in this moment. It's something I've explored a lot in this career. What's your answer? Well, because the million subscriber thing was a big deal for me.

1:53:12That felt like a big validation moment. And once you hit it, then you realize like, okay, now I just continued doing stuff. So I would say a million dollars was like a big validation moment, right? It's like, okay, that feels really significant. And then over time, you're like, you kind of become a bit numb to like the numeric or quantifiable validation metrics, right? And then it starts to become like this new thing of like, I want people to reach out and respect our work. and I like hearing from people I respect that they watch our stuff. That's like where I'm currently at is like that is a lot of validation for me.

1:53:51Pure validation. Yeah, pure validation. And even people who like reach out to us and want to come on the show, that to me is like insane validation. And that's where I'm at right now. But like those validation is what keeps creatives going. Absolutely. Right? And we're all seeking it like in some way, shape or form. So I'm always curious to know like what is that? Where do you seek it? We're all sick freaks. It's just money. Yeah. If anyone's wondering. He's just here for the check. Just here for the check. And then I go home. Yeah. Yeah. Yeah. I think that in the beginning, I would agree with you.

1:54:26It was very, especially in the early days of TikTok. If a video didn't hit a million views in a day, I would private it. Like I would delete it. I was like, I'm an embarrassment to my family name. To the broski name. To the broski name. First of her kind. I literally used to determine my self-worth on TikTok numbers. And then after a certain period, that's when I stopped posting on Brittany Broski. I started posting on Lost My Marbles again, which is my spam account. And that's when I let all inhibitions go. I was like, I don't give a fuck. I just want to post what I want to post. And people love it.

1:54:56And if a video doesn't do well, I don't care because I'm past the point of caring. My validation comes from comments. Ew. Probably comments. You did it. When I get, I said it. When that top comment on a video is seeing me for who I am, not the product I'm putting out, that's very validating. And I, it makes me feel like what I'm doing online is worth it where I'm being funny. Of course, that's sort of the topical note of me is that I'm funny. But underneath is like, I'm college educated. I'm an insurance agent. I worked at a fucking bank. Like I I'm bilingual. I can do this. All of these things.

1:55:41Like I am a multifaceted person and I want to show that. And I want people to see that. And so when they see that, I'm like, fuck yeah. Can I ask a question about free internet Brittany Broski? Yeah. Did you struggle with being seen like in, in school or like friends or not being, I love attention. That's kind of my kryptonite. And I was always a theater kid. So maybe that's my mental illness. I've always been an attention war. I've always liked to be the center of attention in a positive way. You know, like I like – there is nothing better on this planet, bitch, than making a joke and having a room light up.

1:56:21You know, like just killing them. That is one of life's simple joys. And I've always been chasing that high. And now I get to do it to millions of people. But like we were talking about earlier, there's no immediate like laughter in the room because it's to the void. And so I've had to adapt my thinking to be like those comments or like, you know, this made my day or whatever. As kind of cringy and insincere as that may sound, I really appreciate those comments. And I look forward to seeing them. And if I stop seeing them, I've done something wrong. I think my assumption is that like a lot of when you hear that statistic of like kids, 90 % of kids want to be YouTubers or something like that.

1:57:03That may not be the right statistic. But you know you hear that, like everyone wants to be a YouTuber. Who do you think they polled for that? I don't know, but I feel like part of the appeal, and I'm just guessing because I'm not like that kid, but is sure like there's some status and money that they see that like comes with that life. But I feel like a lot of it is probably confidence and control over identity. That you assume the creators you watch have like confidence over their identity. They have control over it. And I think that's when, for me, like when I see a comment, like you're mentioning that I feel affirms like the version of myself that I want to put out into the world.

1:57:38That's what it is. It's like confidence over my identity. Yeah. Right? Yeah, knowing who you are and proving it. I feel like that's like when I hear things like that, I'm like, yeah, that is one of the best parts, can be one of the best parts of the career. It can also be one of the most difficult and dangerous parts of the career because you're following cues that maybe aren't who you are or you're reading comments that are hurtful to who you are. Absolutely. Yeah, you're on the money. And I think coupled with that, the generation that's saying that, a little bit younger than me but also I guess still Gen Z is like – it's growing up with Instagram in your hand and from the moment you're sentient having to perform who you are, how would you not immediately sort of go point a to point z of i need to do this as a job because i'm already doing it you know like proving who you are and performing who you are and and this celebrity culture we live in where being verified literally is the difference of you being like cool or not you know like that's not a real way to view the world and it's so skewed and i think Like everyone wants to be a celebrity and that's the easiest way to do it.

1:58:57But they don't really know what that means in the real sense of having no privacy and having to sacrifice parts of yourself and having to always like be on and be on a stage. You're on the world stage. And it's like they don't know what they're asking for. It's a scary thing. and celebrity culture is a major factor in that like a key player of we obsess over these fucking people and we think why can't i be one of those people you know and it's like maybe you don't want to be i think that's part of it when my siblings say that my sister used to say that i want to be a youtuber i want to be a makeup youtuber i want to be a model i wanted this i wanted that it's like why you know and it's because she loves the kardashians like she loves people like that where she grew up watching them and thinking that is beauty that is fame that's status.

1:59:46That's success. But that's not, I don't know. I don't get it. And it's scary to me. You've, you've spoken a bit about some of the bad parts of the job. Um, obviously like what we get to see is like you laughing, you're having a great time on the red carpet. What are some of the bad parts of the job today? I always, when I get asked this question, I always need, feel the I need to preface it with like, don't take any of this as me being ungrateful. Yeah. Because it's a job and I'm allowed to complain about my job. Everyone's allowed to complain about their job. I still love my job. Get out of the way.

2:00:27I feel like fucking HRH collection. For sure. Having such a tight-knit community and having such an intense parasocial relationship, honestly, from my end and from their end. Because I'm parasocially attached to them. which is a very interesting discussion in a different way than they sort of look to me for a pick me up or for content or for the big sister vibes or the best friend vibes or being a part of the conversation, like the third party. And I don't know, it's there are a lot of negative things to come from being so close, but it's necessary for success for what I do for being a personality.

2:01:06You know, how do you explain being attached to them? Because that's not something we've actually really touched on before. generally a creator like when we talk to people it's always in oh they have a parasocial relationship to me it's always them to me them to me I'm parasocially attached to them because every decision I make is for them and every decision that I say no to is with them in mind and I don't want to have them be mad at me or be pissed off at me or be upset with me or be unhappy with the content I'm putting out or decisions I'm making or brands I'm pairing myself with or companies or people I'm associating with, everything I do is made with Broski Nation in mind because without them, I don't have this.

2:01:49And so I think it's unacceptable to not be attached to your audience. I don't think it's as damaging and fucking weird as like an audience member's attachment to a creator. And I don't mean that in an egotistical, condescending way because I'm parasocially attached to, you know, my favorite creators, but I do, they, they are a part of every decision I make. And so in that sense, I'm very attached to them. That's a really good point. Cause yeah. Like your first, even if you're doing a brand deal, like your first client is the audience actually, because even the brand is paying for access to the audience.

2:02:27So like they don't like it, it's a fail. So the whole business is predicated on that relationship that you have with them. So they are actually extreme key stakeholders in every decision you make. They are actually the stakeholder in every decision. The sole stakeholder. Yeah. When you're in the business of distributing content, because if you're in the business of just creating or being talent, someone else handles that. But like we talked about, like you were in the business of - It's living on my channel, girl. Yeah. So that's really interesting. The two sides of the coin to having that incredible depth with an audience.

2:02:57Because you look at the community you've built and that is, I look at it and I'm like, oh, wow, that's a real community. And community is a word people toss around. Not a lot of people have it. Right. Where they truly can, like, if you told your audience to go do something, they will go do it. Which is scary. Which is intense. We're mobilizing. But that is the, like, you know, that is the base premise of this job. If it looks, look back to the term influencer, like, what does that mean? It means you have influence over people. Yeah. Right. It's just been so diluted over time. The meaning of that word.

2:03:26The meaning of that word and the meaning of viewership compared to engaged viewership. Right. Like engaged, people are really engaged. But yeah, I appreciate you sharing that, the two sides to that. I'm very fortunate, but it's also arriving at that conclusion isn't without, you know, fails. Yeah. I've worked with brands, I've aligned with brands who have offered a lot of money. And on the business side, it's like, you'd be fucking stupid to turn down that money. But I've done it time and time again, because it's bitten me in the ass before I've partnered with a brand who I'm like, yeah, I'll just hit these talking points, get my check and we'll be back to business.

2:04:01There is something to be said that's very admirable about Gen Z and being an informed consumer. And when I have worked with brands in the past that maybe haven't been the most sustainable brands, sustainable in like an eco sort of way, or ethically like the greatest brand, but they have a lot of budget for creators, I don't hear the end of it. As I should. I should be kind of slapped on the wrist for taking money from a company that I didn't take enough time to look into what they're really selling and what they're promoting and what they've done and lawsuits maybe they've been involved in and things like that.

2:04:39Their manufacturing process, if it's ethical, things like that. And this happened during the pandemic when so many things were changing and people were just fucking mad at the world. And I'm an easy target, like straight white woman online. Get me, girl. I get it. Like I get it. But it was a big learning lesson for me of I have a responsibility to not only myself and my brand, but the audience that I'm selling to. If I'm selling a product that I didn't even think twice about because the money they offered me was so big, you know, it's like that's a fail to me. And it's being irresponsible with the platform and it's being irresponsible with the trust that the audience has with you.

2:05:21So in that sense, yeah, parasocial relationship is – it made it stronger because I was like, I disappointed them. I'm going to kill myself. This is the worst thing ever. So yeah, never fucking doing that again. I'm so careful about what brands I let sponsor my content, especially the podcast. It's like if I'm going to make you sit through this unskippable ad, I need to make sure that it's up to par with my standards. So it's a troubling thing because I'm saying no to money, girl. Yeah, that's hard. it's hard, especially because this job tomorrow's not promised. I know y 'all feel the same way of like brand money could stop at any time.

2:05:58And it's scary. So saying no is like, it has to be worth it. And it is, you know, for the relationship building thing. How do you go from what you're doing right now into voiceover, which is something you've mentioned you want to do. Voiceover, maybe standup comedy. Is that still something you want to do? Nope. Okay. Acting. Is that something you want to do? No. No. So voiceover is the thing you want to do. How do you go from this to voiceover? If you have any tips. I mean, it's probably, you know, there's going to be an element of it that's just pure reach. If we put Britney Broski in this, we get Broski Nation.

2:06:38I would imagine it's a pretty competitive field. It is. It is a competitive field. We're already seeing this happen with voiceovers where like it matters that like someone is voicing, right? Like celebrities are voicing these people. I would say reach is probably at the top of the list, right, when it comes to decision making. Yes. I think it's a similar conversation to music where there is a large influx of creators who, because of their success online, they think that they can move into different sectors of entertainment, which they absolutely can. It just has to be done in a tasteful and correct way.

2:07:10I think that the first step is to kind of bring the Brittany Broski brand into more of a household name the way that like even in my household growing up like PewDiePie was. You know, we're like – Wow. PewDiePie was a household name when you were growing up? Because we were all internet kids. We all loved PewDiePie and it was like – That's amazing. I mean even my mom knew about PewDiePie because my brother was like, hey, hey, hey, hey, hey, hey, hey, he got married. Yeah. And my mom's like – in the way that Mr. Beast is probably today. Exactly. A household name. Yeah, where it's like there are a few, a handful of people, even like Ninja being in the Lego movie.

2:07:48Right. That sort of shit. Yeah. That's going to be the next step for me, I think, before that world of voice acting opens up. Because my dream is this sort of what Josh Gad was to Olaf in Frozen, you know, the sort of funny little character, little guy. that's what I imagine that's what I want and to do that I mean Josh Gad he was in Book of Mormon on Broadway and all this sort of stuff like he had a very successful career but Olaf was like you hear Josh Gad and you know Olaf I would love something like that and I think that that could be possible if people know my voice enough where it's like you see me in an animated movie or whatever and it's like that's Joe and Joe's voice you know like that's one of the cool things of animation that But it would be such an honor, especially with Disney.

2:08:36It would be such an honor for me. It's a dream. But I do think there's a few more steps to get there. And that coupled with music too of like, is the way to do that through a soundtrack? Or like, does it have to be a musical? Or does it, I don't know. And would they make me post about it? Are there deliverables on TikTok? It's interesting that it's like the distribution of your name and your voice are probably the next couple of years for you. It's like ensuring those are distributed in a way that has mass appeal. and also depth with like continuing the depth with your current audience. Yeah. That's so interesting to think about.

2:09:11It's exciting, but it's also kind of nerve wracking. It's also weird to think how far it's come in the last two years, how different it is since the pandemic. So yeah, it's absolutely a dream of mine. And I do think it's very attainable because we've seen it done. Maybe not in the best way or the most successful way, but it's been done. done yeah it's been done there's there's a clear track record there of of that they've paved the way so i think what's cool too is uh you've shown interest and ability like you've used filters where like you show up like you're speaking as a cheeto as a potato as a fly right as a duck right like these are out there and they have lots of viewership and they're very convincing and i think that's the cool thing too for people who are watching who are also interested in like anything they do want to pursue at another level is like, there's probably some version you can put out there.

2:10:04Right. Right. Yeah. We got to have someone from Disney watching. I know you guys are watching. Someone's watching. Guys, Consumere, let's get, we need Walt Disney on the show. I mean, listen, just contact our collective agents. Exactly. For any one of us. Email the bio. Any one of us could do voiceover. Any one of us. Any one of us. We'll even go at a trio. We'll come as a trio. We'll come as a package deal. Yeah. Fine. That's what Hollywood does, right? They're package talent. So let's do it. can i ask a millennial question sometimes yeah when you say period is that like is that like on god is that like that type of thing or it's like got it yeah it's like imagine the 100 emoji yeah okay yeah it's an emphasis to what i to what the other person just said yes period we'll cut that part out so no one knows i asked that yeah you want to know what slay means as well or you can have that one on law no no i i know that because i am it so yeah that was good at least you know yeah listen i know okay period period exactly yeah yeah that was a millennial question yeah i asked permission which is a millennial thing to do you're allotted like three at a time so just give me a warning before the next one comes um okay cool well thank you so much it's been so great yeah oh dude this is so fun yeah thank you guys for being prepared yeah sure you're welcome wow thanks for having me we had a great time watching your old tiktoks uh i uh if i had one of those mind wipers for men in black i would do it anything pre-2021 for me you don't need to see it i'm excited to see uh what's next because i think like you know when i when i think about the summary of this story uh just sitting on at the end of this show it's like it's it's a story of like having this like having it which i think is really unique for a person to just have it right like you just have it but then it's a story of like finding the right puzzle pieces in team and human beings around you absolutely to amplify it yeah uh and i think it's it's it's a really important story to understand and like i think you shared a lot uh and you're very transparent about how like what that looks like and like the value of sometimes what we think is like we are digital we should do things fully independent like entrepreneurs and build things in our own way but there's actually a traditional system that we can plug into that's really supportive of the creative things we want to do.

2:12:22And I think that's like, that's if, if I could summarize some of this conversation, I think that's the story, which is great. Do y 'all feel that way too, about how you never would have done certain things if you didn't have access to that support system? Of course. Like, like how has that really affected you? What have you done? Yeah. I think like public speaking has been a big part of it. Yeah. That it's like gotten us into rooms and, and, you know, put us next to people that the, just to get to meet those people is incredible. But to get for me to public speaking, being a skillset, I didn't know I wanted to try or that I would enjoy.

2:12:57Yeah. Like just even that is interesting that like without this career, I would not have explored it. I would not have even explored it. I think also like the context that, that people who have been through it with other talent can bring to you is so important, right. Of just like, it's not, it's unfamiliar to you, but it's not unfamiliar to them. And so they can bring you a lot of peace in that. And I would just say like the, the like removal of stress, what that does to you as a creative is, is really impactful. So there's like the tangible stuff, which is like, yeah, we have access to a lot of things that we didn't have access to before.

2:13:30One of those things is information and knowledge. And that is like, that's invaluable. Yeah. You can try to do it on your own, but why, why kill yourself in the process when there are people there to help? Right. So yeah. Yeah, absolutely. My team is fantastic. I'm very, very fortunate. Period.

2:13:49Alright, thank you, Brittany. Thanks, team.