In short
The Colin and Samir Show - Episode Summary: An Update from London
Episode Details
- Podcast Title: The Colin and Samir Show
- Episode Title: An Update from London
- Release Date: [Insert Release Date]
- Hosts: Colin and Samir
- Description: Colin and Samir share an update from London and engage in a Q&A session.
Key Themes and Discussions
- Introduction of Microsoft Copilot
- Purpose: Colin shares how Microsoft Copilot helps streamline research for podcasting.
- Prompt Example: Utilizing the prompt "Make me a podcast about Colin from Colin and Samir" to generate content quickly.
- Location and Culture in London
- First International Trip: This marks the first time the Colin and Samir team has left the country for content creation.
- Studio Partnership: They are recording at Tile Yard and TYX Studios, appreciating the creative environment and local talent.
- Interviews with UK Creators
- Highlight of Guests: Interviews with notable UK creators like Max Fosch and Mr. Who's the Boss, and discussions about local culture and creativity.
- Cultural Differences: Colin shares his observations about significant cultural differences, including the lack of air conditioning and different bathroom amenities in the UK.
- Discussion on AI and Creativity
- AI's Role in Inputs: The conversation about AI leads to a deeper reflection on the importance of diverse inputs for creativity and creativity in content creation.
- Personal Development: Colin and Samir emphasize the need to continue seeking experiences that foster creativity.
- The Launch of Threads and Twitter's Evolution
- Introduction of Threads: Colin reflects on the launch of Threads as Meta's competitor to Twitter and its implications for social media engagement.
- Jack Dorsey's Critique: They discuss Dorsey’s comments about the lack of innovation in social media platforms.
- Audience Engagement and Creator Monetization
- Q&A Session: Colin and Samir address audience questions about monetizing platforms like Patreon and adapting strategies for Twitter and Threads.
- Importance of Newsletters: They suggest newsletters as a stable way for creators to connect with their audience directly.
- Observations on the Creator Economy
- Emerging Creator Roles: Discussion around new job roles in the creator economy, including executive positions in companies like Spotter and Night Media.
- Creator Collaborations: They encourage community collaboration for branding and merchandise development.
- Closing Thoughts and Farewell
- Air Quality and Environment: Colin humorously notes their strange experience with silence in the studio.
- Cultural Anecdotes: They recount funny moments involving spiders in the studio, showcasing their dynamic and relatable personalities.
- Future Plans: Colin is set to take a vacation, hinting that the next episode might be delayed as a result.
Takeaways
- Value of Input Diversity: Just as AI benefits from diverse data, creators should seek varied experiences.
- Importance of Community Engagement: Creators thrive on community feedback and collaboration.
- Evolving Landscape of Social Media: Understanding the dynamics of platforms like Threads and Twitter is crucial for creators navigating audience engagement.
Call to Action
- Discord Engagement: Listeners are encouraged to join their Discord for further discussions, community-building, and collaboration on potential projects, especially regarding merchandise ideas.
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This summary serves to encapsulate the essence and insights shared by Colin and Samir in their latest episode, designed for both avid followers and new listeners of The Colin and Samir Show.
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Transcript
Automatic transcript. May contain errors.0:00The Colin and Samir Show is supported by Microsoft Copilot. This is something I thought I would never say, but can I share with you my favorite prompt? I mean, like when you say something like that, I have to say yes. Were you going to say no? No, but okay. Just let me hear it. So when I'm researching for a guest or I need to know a lot about a subject matter, I say, make me a podcast about. And when you do that, you're going to get a short blurb about that subject. And then in like two minutes, you're going to get a podcast. So check this out. Welcome to Co-Pilot Podcasts. Picture this, a guy working the front desk at a hotel, making lacrosse videos in his spare time, completely unaware that he's about to become one of the most influential voices in the creator economy.
0:38Today, we're diving into the remarkable story of Colin Rosenblum. Wow. Did you pay it to say that? That's crazy. That's very kind. It's crazy, but it's my favorite way to learn about a subject matter. I'm learning about so much more now that I can turn this research into like a seven minute podcast that I can listen to just when I'm walking. Did you tell it that I worked at the front desk of a hotel? Dude, the prompt is just, make me a podcast about Colin from Colin and Samir. That's it. I may be biased, but I'm on the edge of my seat. I'm hooked. So if you guys haven't checked out Copilot, check it out.
1:10Try it for your research. Try it for getting variations of your titles, your ideas. It's one of my favorite tools on the internet right now for our creativity. And now back to the show. All right. Hello, everyone. If you are watching this, you'll notice we are in a completely different space. In a completely different country. In a completely different continent. On the same earth. We are out here in London right now recording creator support and we are at Tile Yard and TYX Studios who is our, essentially our studio partner for the week. We're doing a bunch of interviews here in London. We have the lovely Vera who is engineering this session.
1:52I'm going to get a video. Vera, can you? He's waved. Can you just pop your head? Oh, there she is. Look. So you can see the setup. We'll include this clip in there. And if you're listening, then you can imagine. It's really cool. This is an awesome set. Everyone here has been lovely. It's been such a cool, creative campus here in London. Just such an interesting experience. Our first time ever out of the country as a company doing anything like this. We're here recording episodes with different UK-based creators. Yeah, it's kind of like, you know, we wanted to come out and see what the scene was like out here.
2:23I think London has been one of the emerging scenes. Like, obviously, the Sidemen have been, you know, one of the most popular YouTube groups that's come about. Yesterday, we interviewed Max Fosch. We're doing an episode with Mr. Who's the Boss, Amelia de Moldenburg, the manager of the Sidemen, Jordan. So, like, it's a very cool trip to just immerse ourselves in a completely new culture, learn about creativity here, hang out with other creators. We're having coffee with James Hoffman tomorrow, who's a coffee creator. I was thinking about this on the way here, this concept of like AI. Now bear with me.
3:00What? So AI is something that we've all been talking about. We've been talking about training models, talking about how good ChatGPT is, talking about how good MidJourney is, and talking about how AI gets really good when it has really good inputs. It gets better over time because it has more inputs. So the output gets better. And as I came here and have been experiencing like a completely new culture, I've been like, oh, we need to value that in ourselves as well. We need better inputs and more diversity of inputs to have more interesting outputs. Yeah, I understand what you're saying. I was telling you earlier that with our career now becoming podcasting, it's not that I have imposter syndrome, that like, I don't think I can do this career, but at some point I'm like, wait, I can't really talk for a living, can I?
3:46And I think - You're doing it. I am doing it and I'm coming to grips with it, but I'm also realizing, like you're saying, when it comes to inputs, it's great that we get to speak with so many interesting people that have the inputs that are fascinating. But you and I also need to have our own inputs. We need to continue to do things, to talk about things and have real experiences. And we always have. I mean, we have done productions and last year we did the Mr. Beast documentary and we're always doing something that's like really different and creating so that we can come and actually talk about our experiences here.
4:20But this is absolutely that. is like, let's create something here. Let's have an interesting experience. Yeah, it's great. The energy is totally different. I think even between you and I, like being out of the studio, being in a different place, it's just different energy. What's been like one of the biggest differences culturally for you just being in London? Okay, so this is maybe a gripe as well. Oh, wow. An early gripe on the show, Colin. I also apologize for not wearing the jumpsuit. I know there are probably a lot of people who don't even recognize me. Wow. Yeah, who is this guy? I'm sorry.
4:49Yeah, apologies. You're about to go hunt some deer? Yes, I am. And I also have a hunting vibe today, which we'll explain. Okay. Okay, so here in the UK, it's interesting. Two things. One, not big on air conditioning. That's true. Our flat does not have air conditioning. Number two, they don't have paper towels in the bathroom. That's true. It's always the hand dryer. That's true. Sometimes it doesn't work. It doesn't work that well, so you end up rubbing it all over your pants. That's my gripe. That is true. You're right. I didn't mean to get into gripes here. Everything has been amazing. Easy.
5:23You know what's a delight? I'll tell you a delight. There's no culture of tipping here. Okay. Which is really nice. That was a gripe of yours. No, no, a delight, I said. No, I know. Tipping was a gripe of yours. Oh, yeah, yeah. In the U.S., yeah. All right. So we're going to answer some questions. We're also going to talk about so much has happened. So I've been on break for almost two weeks before you got here. I was plugged out of the world. I didn't get a data plan intentionally, and I deleted Instagram off my phone. So I was completely plugged out of the world. And then when I came back on a completely new app had launched threads.
5:56And we, I asked you, I was like, Hey, do we have threads when you got here? As if I was like an alien, like on another planet. I was like, do we, is that something we do? Do we do threads? And you're like, yeah, we have threads and we have 20 ,000 followers on threads. And I was like, what's happening right now? Threads. I mean, I'm sure you're aware, but it's Instagram's Facebook Meta's version of Twitter. And once you join, it asks if you want to auto follow basically. So for us, all of a sudden I looked at it. I think I posted once. I actually did a rethread because I can't say retweet of a Mr.
6:30Beast post where you could rethread, repost his post for a chance to win a Tesla. And I reposted it and said, worth a shot. Honestly, worth a shot. Worth a shot. Yeah. So I think it's really interesting that I think it was Jack Dorsey who tweeted this, didn't thread it, but he, he tweeted out this list of, or kind of screenshots of all these platforms that have launched that are Twitter replicas. And he was like, where's the innovation right now? Like, why is everyone trying to do this? And it made me think, why is, why is everyone obsessed with Twitter. Is it, is Twitter that good that it's just like, okay, we need to find the version of this app that is run by a person or a company that like, why is, why is this concept of Twitter so, uh, appetizing for everyone?
7:21Yeah. I mean, I think whether Twitter's good or not, I don't know, but it's definitely been super impactful. You think about, uh, conversation as things start to trend and take off. Obviously, I guess it's news, opinions. Yeah. And it's very localized. You know, it's fascinating throughout the pandemic. A lot of times I would check Twitter first, whether that's right or wrong for news, because I could see what's happening internationally, nationally. And then also if things are trending in my area. So one of the most barrier to entry to Twitter is so low. If it's just a text platform, everyone can take part.
7:53Twitter's never been about revenue. And Jimmy just tweeted on his subscription, like his Twitter blue subscription tab, that this month he made$25 ,000 from the ads in the replies of his tweets. Okay, that's something. That's crazy. That's something. That's like Twitter's never been about. I say that that's a lot of money for him. Yeah, sure. Sure. But like on Twitter from doing nothing but tweeting and then the ads are playing are going in the replies. Yeah, that's significant. It's just saying like, hey, can you create some real estate where conversation happens and then we'll put in ads? That's really significant.
8:32Yeah, that's really significant. I've been thinking about it quite a bit of like, should we be uploading? Should we experiment with uploading long form podcasts to Twitter? I mean, Elon asked Mr. Beast on a tweet. Yeah. He said, you should. You should do it because the monetization should be as good, if not better, as YouTube. And then someone tweeted under that, do you know how YouTube works? Yeah. I don't think he's saying that, yes, it does work, but he's saying, upload it. Hopefully we'll get it to work as well as YouTube. That's wild. Yeah. I mean, like, I think it's worth a shot in experimenting, but I just wonder why, you know, this world is like, why we are so into this text-based content platform.
9:12Also add to it, Elon and Mark Zuckerberg are going back and forth about a boxing match. A cage match. I don't know. A cage match. So there are so many other narratives that the news would pick up that people would find interesting outside of the fact that Instagram launched a competitor app. It's really two very popular people now launching competitive apps and going head to head. Well executed by Instagram or by Zuck, I guess, by Meta. yeah I agree with you though I don't find it that exciting I don't know if everyone else does but I was like I don't know I'm I'm interested in what the next four like I've seen great tweets I've seen great Twitter threads I'm sure we'll see them on threads as well on Meta's version but like I'm excited about whatever's coming next you know what I mean like there was there was Vine and then Vine stars went to YouTube and then Instagram was really interesting Snapchat made stories and that was fascinating.
10:05And then TikTok came about with the For You page. And it was interesting every time there was a new format or a new way to tell a story to see what people did with it. With threads, I'm like, oh, this is an old way to tell a story that already exists. Yeah. Candidly, it just doesn't interest me that much right now. I don't know that I have space for like a whole new experience. Like I actually, it's been really nice to not have, I still don't have Instagram and I don't know that I plan to re-download it. There's some parts of it that I miss. Like I, I logged on on my desktop, uh, and saw that I had messages from friends and I was like, Oh man, that I miss.
10:41Like I had like a ton of messages or I was like, I don't want to be the guy who doesn't message people back, but I don't know. I don't really miss it. I think it's a, it's such a crutch to like just open and refresh. Totally. Um, the Jack Welch Management Institute at Strayer University helps you go from, I know the way to I've arrived with our top 10 ranked online MBA. Gain skills you can learn today and apply tomorrow. Get ready to go from make it happen to made it happen and keep striving. Visit Strayer.edu slash Jack Welch MBA to learn more. Strayer University is certified to operate in Virginia by Shev and as many campuses, including at 2121 15th Street North in Arlington, Virginia.
11:23So, okay, here's a question from Austin. He says, with Twitter seemingly self-destructing, What would your advice be for creators who run a Patreon and rely on Twitter's discoverability? And yes, I use other social networks like T2, Mastodon, Hive Social, Facebook, and Instagram, but don't get anywhere near the traffic I get on Twitter. Whoa. Those are a bit above our pay grade. Some of those I don't even know about. What are you talking about? That's amazing. Okay. Well, personally, I know that Twitter's numbers have been down in terms of usage. I don't think that Twitter is going away. You know, I understand it feels like sometimes they're in shambles.
12:04People post screenshots of Twitter not working like it used to work, and it's not the same app that it was. But I don't know. Something just tells me that this is a moment in time where Threads has launched and everyone's excited. It's interesting. They made it super easy to sign up. So, like, this is the moment where Threads is super competitive with Twitter. People are posting for the first time. The content on there is a lot about the competition between the two platforms. I think it'll be interesting to see in two to three weeks or in two months. Personally, I think if Threads was integrated with, and I know, Austin, we're not necessarily answering your question, but now we're a little bit into the Threads conversation.
12:39I think I'm saying a little bit to Austin, like, I don't know if I would worry that much if I were you. Oh, about Twitter. But he's just saying he's not getting the same discoverability, right? Or is he saying that he's worried about it? I thought he was saying that he's worried about it. Okay, let me read it again. But I will say on threads, what would be exciting to me is if it was paired with Instagram. But it kind of is, right? They made it easy to follow. You can share through Instagram stories. So again, I don't have Instagram currently. I'm filling you in because you've been off the grid.
13:05So if you open Instagram, can you engage in threads? No. I have to open another app. It should just be like a tab. It should be a text tab in Instagram. It should be the same way that you swipe to the right to get to messages. You swipe one more time to get the threads. Which it probably will be at some point. It should be. It should not be a completely different app. Which exactly argues. Is it? I mean, do you remember when Reels was a different app? Was it? Yeah, I just deleted. No, you know what I just deleted off my phone? IGTV. That one. The standalone app for video. Sorry, so maybe it wasn't Reels, but it was IGTV.
13:36Like, don't do that. Everything should be in one place. Don't make me click on another thing. Yeah. Like, even the concept of downloading another app like Threads is like so overwhelming to me. Like, just let me. The smart thing, in my opinion, is like it's built into Instagram. Yeah, someone on Twitter asked us, like, I need to get Colin and Samir's take on threads. You just got it. I think I wrote back, though. I wrote back, I was like, it looks like Instagram with the captions on top. Or Twitter. If the captions come on top, I'll send it back. Okay, so, yeah. I don't know. I agree. Twitter's not really self-destructing.
14:13It's still around. We still get a ton of engagement. We posted about our Dream episode and Dream's fan base is like completely rabid on Twitter and those tweets did extremely well, Jimmy's tweets do well. Like the audience is still there on Twitter. I don't know. Yeah, I would say maybe. I don't really see it changing right now from a creator perspective. Maybe obviously start posting to threads, start thinking about other platforms that have a really low barrier to entry. But ultimately you want to think about where's your audience? Yeah. Right? Outside of Twitter. Yeah. Your audience must be somewhere else.
14:44Yeah. On the internet or in real life scenarios. where are they and how do you reach them? I will say newsletter is going to be your best bet because you're never going to have to worry about that. That is your newsletter. You just have to make good content that people want to open and read and click. Like make good content on a newsletter and people will subscribe. We don't really have an issue with like, oh, we send one newsletter and it has a dramatically different open rate. Like people who like our newsletter, the published press, they open it, click, they read it. Like that is our core. Same with our Discord.
15:17Our Discord community is like, people are there. Speaking of Discord, remember the last episode we did, which was before I went to Europe? Yeah. We talked about walking YouTube and the creator who was asking us how to monetize walking YouTube and I suggested tourism boards. He posted in our Discord an email that he sent to tourism boards. That's so cool. Let's see if it works out. Let's see if it works. I'm like so connected to the story. Yeah. We should address the elephant in the room, right? Where? It's on your head. Ah, yes. That was a terrible joke. I'm sorry. Yeah. That was a jet lag joke.
15:49But you're jet lagged and you're out of it. Let's address the elephant in the room. Where? Come on. Yeah, stop it. So Colin is wearing a camo press publish hat, which he showed up to London with. I surprised you with it. Yeah, and then you go, I got one for you. And I was like, amazing. Can I have it? It's back in the US. Who says that? Who says... Look, man, I already traveled with other publish press hats. I had a lot going on. I didn't bring it. And maybe I wanted to be the only one. Yeah, yeah, yeah. For this period of time. But I saw it and we were talking on the tube, which is the London train, if you don't know.
16:23Subway. Subway. Train. Underground. The underground. Yeah. So we were chatting on that and I was looking at the hat. I was like, you know, at first I was kind of like, are we going to do a camo press publish app? Like that's so strange. I was just testing the waters. Just seeing how you react. But then I put it on and I was like, okay, I'm not really into like hunting at all. I'm not into that vibe. Uh, and then I put it on and I was like, okay, I kind of get it. And I look at it now. I'm like, I kind of, I kind of get it. It's cool. And then we were sitting and we were like, we were talking about like, like opportunity hunters, like what's a, what's a hunting vibe.
16:58And then we landed on story hunters and we're like, oh, that's cool. Story hunters. And then I said, point and shoot. And now it's a whole campaign. Now it's a whole thing. Now we couldn't stop talking about it. We were like, oh, that's cool. Story hunters point and shoot. so I'm saying this because A we want to ask for feedback so people who are watching right now give us feedback would you buy this camo hat should this be our next drop and did I say A or 1 I said A okay B we'd love to collaborate with someone in our community on the designs for this like we'd love to make a cool story hunters campaign and design for the shirts and collaborate with someone in our community so if you have like a pitch for us and you want to hit us up or you're a designer hit us up Discord's going to be the best place to do that and let us know because I would love to collaborate with someone on that.
17:45This will most likely be the next drop as a part of Press Publish, which is our merch, or the drop after that. Yeah. So when you're pitching your designs, I would think about a t-shirt mainly. Front and back of a t-shirt. Yeah, like a logo. Yeah. All right. Speaking of front and back of a t-shirt and a logo, I bought Ryan's Penny Series merch. Same. You bought Ryan's Penny Series merch. We bought the same shirt, unfortunately. Which is unfortunate. We got to start talking about it. We got to start talking about that. but Ryan's Penny Series was something I caught up with after my trip as well and like was able to watch with my wife Katie and like his personality is so I don't know what the word is it's like contagious or just like it's so fun to watch and something I really loved we talked to Max Fosch about this yesterday but the concept of like serialized content and taking Penny Series which was 30 days last year bringing it to Europe and having it be seven days.
18:42I think that was really smart. And I love something that's ephemeral. I think sometimes it's overwhelming to be an audience and watch something that's not ephemeral, that has no end date. Yeah. And I think it was really nice to watch. Seven's the right number. You think? I think so. I think the Penny series was an unbelievable, challenging feat. Yeah. And it was interesting to tune in every day to see if he could do it. But for me, finding out which state he was going to be in next was not as interesting as finding out which country. Yeah, that's a big deal. Where they speak a different language.
19:16Yeah, yeah, totally. That was super interesting. So I was actually a little bit skeptical going in because I was like, is it going to be the same exact thing? Is he going to do the same exact things to make money? And he did do a lot of the same thing. But he changed his environment, yeah. But he changed his environment, and it was super interesting. Which is honestly really smart. He was like, I don't need to reinvent. I'm still going to sell water. I'm going to do the caricatures. but if I do that in Europe, there's going to be different reactions. And the imagery was just so interesting. The same way that here in London, just by walking around, I feel like I'm learning.
19:46I've never been to the countries that he went to. So every shot was just more interesting. Every interaction you had with someone was more interesting. And you mentioned you were watching with Katie. I was watching with Madeline and we finished one episode and she had to go. And she was like, wait, don't watch the next one without me. And I was like, what is this Netflix? Ryan's good. And that's, that says a lot that he's created something on YouTube that's episodic, which is not super common where you have that feeling of, oh, I have to binge this because I waited until the end. Yeah, totally.
20:19So, uh, here's a topical questions. Uh, it comes from John Ferguson. He says, do you still feel that creators get away with themselves being the brand? For instance, Ryan Trahan doesn't have a specific type of video. he's always doing something different but people will watch whatever ryan is doing do you think that can still be done if starting a channel now in 2023 that can always be done depending on your personality right like depending on if you uh if you can bring your personality forward in your videos and you have a personality that can connect with people like that that can always be done yeah there's no there's no like oh that was a thing last year no that's not like a meta that is like your personality yeah that's a constant that's not even yeah that's that's a full constant um he's incredibly unique there's not that many people who can do it who have that like that thing in them that's just like that's their personality but of course you can do that yeah i would say like amelia de moldenberg is another person to me who's right now just like watching her clips she did the um the pink carpet for barbie here in london can i read this question again while you talk about Amelia?
21:26Yeah. Watching her, uh, engage with Ryan Gosling and see like this really funny, awkward bit and knowing her in person being like, she just has it. Like that is her, that's her thing. She has it. Yeah. I think this is very much the beauty of YouTube. It goes back to the whole broadcast yourself slogan. This is the wonderful thing about making videos over time. You and I have been doing this too. Like our channel is called Colin and Samira, we've made every different type of thing. There are some people who are still watching us now, six years later, or if they watched our previous channel, 10 years later, but there are elements of our personality, our chemistry and things that have carried through no matter what we're talking about or what style of video we're making, uh, that have, I'm sure been the reason that some people are still here that are like, yeah, I was like into lacrosse and then I followed them to this whole creator thing and I'm still, still checking it out.
22:18All right. Question from Sadie, hi, this is more of a video request, but I didn't know any other way to contact you. Anyway, I've noticed that you've never dived into BookTube. And I, for one, would love to see some sort of episode about it. I think there's an interesting discussion to be had about the rapid rise in book sales since 2020. With the introduction of so much short-form content, do people now want to consume longer-form media? What does this mean for the creator economy? Of course, this is just scratching the surface, and there's far more to discuss. A great person to talk to might be the king of Booktube, Jack Edwards.
22:53So I'm assuming that Booktube is YouTube's version of BookTok. BookTok, yeah. Which we have talked about in the published press a lot. Many times. Yeah, a lot. We've talked about that in the newsletter quite a bit. BookTok are TikTok creators talking about popular books. Essentially, a lot of them running their own almost like book clubs. It's like a decentralized book club. Yeah. Yeah, it's super interesting. And this to me is just like branding, marketing. You know, it's one thing to walk into Barnes and Noble or go on Amazon and be like, here's the number one book of the summer. But if you see someone who you feel like you could be friends with telling a really good story about a great story you should know about, that's all it is.
23:34It's like, yeah, I have to read that book. It's also like tapping into like the collective. Like I was thinking about this. It's like everyone's reading this book and you get to feel a part of it. It's like when I was watching Succession and after this, after Sunday night, after watching Succession, I would go on Twitter to see the memes because I was like, oh, I'm a part of this. I'm a part of this collective. So any piece of media that everyone is consuming and creating about, it's like this, this concept that we talked to Kevin Alaka about, which was that virality comes from participation. and I think right now we're in a very participatory era where like if I'm going to engage with something, I want to participate in it.
24:14So like if I'm reading a book, I want to pop on TikTok and hear someone else's perspective or like make my own video or hop on YouTube and talk about it. And there's a community to receive it. Yeah. Also, can we be really honest for a second? Yeah. This is not an attack. How much do you read? Not at all. I listen. Yeah. Okay. But even how much do you listen to a book? Pretty often. But you listen to podcasts. Yes. Yeah, but I listen to books. Okay. I don't read that much. Okay. I do read. Okay. But it feels great to say I read a book. The less that people read, the more enjoyable it is to say you read or that you read.
24:48So as it starts taking up like space on TikTok, you're like, it's kind of an interesting identity for me. I'd like to be the person who reads. I am not following at all. What are you talking about? It's the same thing with you listening to an audio book and saying, yeah, I read a book recently. You didn't read it. You listened to it. But you said you read it because you want to be seen as a reader. Yeah, but I don't say that anymore after I posted my Instagram that asked the question and people vehemently said, you can't say you read it. But I'm saying the motive behind why you said you read when you really listened.
Read the full transcript
25:17Yeah, to be a reader is like to be a reader is like a highbrow. That's what I'm saying. I don't get it. Come on. Here's the next question from Ryan. If I want to get a job with a company like Spotter or Night Media, what steps should I take to stand out? I want to work to bring ideas that YouTubers and other social media talent have to life, especially in a business sense. You're a little bit closer to like Night Media and some of these groups like Spotter. I would say we're really close to the Spotter team. We're really close to the Spotter team. So my recommendation, just from like, I've spent time in the Spotter office.
25:52You know, we've spent time with a lot of people who work at Spotter. They are all like, honestly, actually really into the creator economy. So I would say the first step is like, be very knowledgeable, be very aware and very empathetic to all sides of those two companies, right? If those are two companies you want to work at, study how Spotter works, study their business and look at the roles they're hiring for, but really deeply understand and be like, okay, I really understand creators because I watch a ton of them. Maybe I even have done calls with creators. Maybe I've gone to a ton of creator events.
26:25I'm actually creator obsessed and creator like into creators. and then try and understand spotter. And if you can, maybe connect with someone on LinkedIn and be like, hey, what are the pain points? How can I, like, how does this work? Just try and get educated. But like, you know, it's all very new. These, the creator economy is still very new. So it's not expected. I don't think that you're this person who has like tons of experience and, you know, in this specific thing. But I do think it's expected to have experience with creators and be actually into creators. And providing value to creators.
27:01If you look at the Spotter Summit last year, who was there? Creators? Yeah. People and companies who provide value to creators. Right. Like, Spotter actively is looking for people who provide value to creators. Right. To provide value to the creators they work with and that they provide value to. So I think if you want to work with creators, there are so many of us who have so many problems we need to solve. If you just start trying to solve some of the problems and become some of their teams, that's like... You know, I would rather, if I was at a spotter or a night media, I'd rather hire someone who has experience working with a creator.
27:35Yeah. And that's an option. Yeah, yeah, that's true. I do think there's opportunities to get experience now, to get experience like in the trenches with creators. Actually, something I just saw on LinkedIn, Eric just hired a COO. This guy announced he's the COO of Eric. And I think I bring this up because I think that this is going to be so much more common. Then Preston also, Preston Plays, there was an Insider article that covered, he brought in an in-house manager and said his brand deal rates have gone up. And I think we're starting to see this world of like the creator teams are starting to develop.
28:11Like there's like executive levels. Like Eric hired a C-level person, a chief operating officer in his company. Like that's super interesting. And obviously led by Jimmy and led by, you know, some of these legacy companies. but it is very interesting to me to see that these are there's like opportunities to move up in these creator companies now like you can start and then you can grow into a C-level person at a creator company I know that's been around for a while but I don't know it's just like ARAC hasn't been around for that long It's been around but not at scale Not at that scale, yeah Speaking of scale, Dude Perfect became the front logo sponsor for Burnley Football Club like a professional football club.
28:56Is this a welcome to Wrexham type of move? I don't know, maybe, but we got to talk to them. I think it's super cool. What's the word called? Burnley? Burnley. I don't know where they are. Is that over here in the UK? I don't know. I saw it right before. Oh, wow. This phone has Instagram. So I opened Instagram and I saw, and I was like, whoa, Instagram's crazy. It's so exciting. Got it. You're feeling the rush. There's so many updates. Yeah. So many things you can learn about. You just got to get them all out. Yeah, yeah, yeah, yeah, yeah. All right. What are some ideas for a new approach to a finance channel?
29:23Hi, I've been part of a successful podcast for the past few months and have built up editing, speaking, and thumbnail skills. Now, I want to branch out and do a channel in the finance niche, since I personally enjoy finance and have a keen interest in introducing more people to it. I personally have been trying to think of a new interesting angle to present it so that I can grab a newer, more uninitiated audience to the finance niche or just provide a more entertaining and useful information to the current audience. What are some ideas that you guys have? So from my experience, some of the channels that I love the most when it comes to entrepreneurship and finance are when the creator is doing something entrepreneurial, trying to make money and teaching you through their wins, their losses.
30:11Yeah, agreed. That to me is always the most interesting because it's actually a story. It's not just delivering education. So that's my favorite. The other one I would say, coming off the heels of speaking with Max Fosch, his video where he takes out life insurance while he's risking his life wing walking in a seat attached to an airplane. Yeah. You could give financial advice. Yeah. While skydiving. Well, okay. My issue with that, if you're really serious about. I'm not serious. Yeah. No, but not you. Not you. I was saying if the creator is really serious about being like a true financial channel, I don't want – I want my financial advice from a really trusted person.
30:51That's true. Like the thing that you have to remember – I don't need gimmicks. Yeah. The thing you have to remember is if you zoom out and think I'm creating a product, right? I'm asking people to invest time. They're going to get a return on the investment. I'm creating a product. The product is trust that you're creating when you're a finance channel. so like if you're if you watch gram stefan or you watch um andre jick or like any of the other you know finance channels like if you're if you're watching them you watch them because you trust them and if anything breaks that trust or credibility immediately you've lost an audience like that that is the whole thing it's predicated on trust so i think um you have to really think about not being corny or like over the top with with a new idea being like i'm going to combine a challenge video in finance.
31:36Well, I guess you could do that, which is like a challenge myself to make X dollars and whatever. But I agree. Like I think Daniel Inskeep from Mango Street has done some of that where you're like watching him day trade or you're learning about his different side hustles. Like his seven income streams and he's showing you like, oh, I make music over here and this is how much that makes. And here's the YouTube channel. Like I actually think Daniel Inskeep is a good reference to watch some of his videos because some of his are really, really engaging interesting and you're watching him go through an experience i would say to make sure to define your audience you can't really speak to everyone yeah you know like even like finance is pretty big that's a big audience you look at miss dow jones it's so clear who she's speaking to that's true when it comes to like i think she calls out millennials all the time yeah right and so even the way that she will tell a story in an instagram reel or a tiktok is like the hook will be something around if you buy avocado toast or a coffee every day, right?
32:36Which is like, I feel attacked now and I need to know what's going to happen if I continue to buy these things. Or there was one I think she had about like, if you eventually want to fly first class on flights, here's how to like save money to do that or something. Like these are things, I think there are like interesting hooks that can identify the audience you're speaking to. You can be clear with like titles, thumbnails and hooks, the segment of the audience. Tori Dunlap is another creator. She's known as the financial feminist and her community is called Her First 100K. And all of her branding is around Her First 100K.
33:10And it's all about building, you know, this community of female entrepreneurs who like are essentially sharing their first 100K. Like they're looking to get to their first hundred thousand dollars in their bank account. Yeah. And sharing their journey to that. So that's like an example of, hey, can I pair community with finance? You know, that's interesting to me. So I would think about some of those and I would study the niche. Like we're working on this course right now where a lot of it is teaching you how to study. Like a lot of it is teaching you how do I understand what's out there and how do I understand how to come up with a unique idea within that niche?
33:45So I'm actually like, as I'm thinking about this, I'm like, okay, some of the exercises we've come up with in the worksheets are like really good, actionable ways for you to study and learn how you can be different. But that would be my recommendation is like study. Study what else is out there. I want to offer a delight. Please. The sound in here is so good. It's so quiet. It's scaring me. We don't even have headphones on, but I feel like I'm listening to the show as the show is happening. I've never heard silence like this. No. Can you hear that? That's deafening. It's deafening. It's, it actually freaks me out.
34:17Like I'm scared of the silence in here. I can't tell if I'm, when I stopped speaking, if I chose to stop speaking or if it's just being sucked out. Yeah. It feels like that. It's like that Ryan Trahan video. What is it? Like I, I survived like the world's quietest room. This is, this is that challenge. I can hear my heartbeat in my ears. It's really different to be on a completely different set. Actually, it's been really like, I think even doing this right now, it's almost like we're trying to get comfortable in this space because it's so different than our show and our set. It's amazing. It's more professional than what we do in our space.
34:53It's like we're on the radio. Yeah, it feels like we're like doing something really official, which is what's funny. It feels so different. It's crazy. One of the first things I noticed when I got here and I texted you was the sheer amount of prime in London. It's unbelievable. Unbelievable. Like that is just one store of many. It was like floor to ceiling prime, like completely insane. Also prime in a little bit of controversy right now, maybe in the U S let's talk about it. I love that. I can say in the U S yeah. Yeah. Back across the pond. Exactly. Um, Chuck Schumer, Chuck E is, is that what you call him?
35:34No, I've never said that. I've actually never talked about him. So yeah. The shroom dog. Yeah. He's up on stage with holding the prime energy drink. Crazy. And I guess the FDA is investigating it because potentially there is too much caffeine. Maybe I can't imagine. I actually think it's a drink. Yeah. Clearly goes against. It's a bit confusing. So it basically, they said it has like six times the amount of caffeine as Coca-Cola and double the amount as Red Bull, which is completely wild. Like that's a lot of caffeine. And the thing that Chuck Schumer said is that it's marketed towards kids. That was his issue that he brought up.
36:12Was that like a drink that's marketed towards kids has too much caffeine. It seems like wild, but I do think it's, we're approaching this moment where specifically Prime and Feastables, in my opinion, and more Prime right now, is reaching a critical mass that is, I don't know that they expected how big it is. Like if you really zoom out and think about how big Prime is, it's completely insane. Like for a U.S. senator to step in and talk about it and be like, this is concerning for our youth, is wild. Probably pretty good marketing for Prime. Oh, amazing marketing. The fact that Logan even has to get on Instagram and say that they have been compliant and show all the headlines.
36:59I feel like they're at an all press is good press moment yeah and like there's a little bit of unless like I think they still have the scenario where Logan and KSI need to be need to take note not that like they just they're still such leaders of the brand they're not separated from the brand which is a unique creator yeah concern I think when you have like a creator led company is that at any moment who are we speaking to a creator who was like oh Doug DeMuro yeah who obviously like took a major investment for cars and bids he was like isn't it crazy that like what if i'm he goes what if i murder someone and like he's being hyperbolic yeah but he's just saying isn't it crazy that they're putting so much faith in me and i'm just one person that could potentially do anything yeah yeah yeah true but i don't know i mean i think it is like jay we had coffee with jay alto this morning and he was talking about how like having a prime especially before it officially launched in the UK.
37:57And even now, he said having a prime was like having Bape, which is like, you know, street, like at least a couple of years ago, it was like streetwear, like kind of like Supreme. Like it's like you have something that's hype and cool. And anything like that, a brand that's like hype, cool youth culture, if the government is against it, it's so much better for the hype and cool factor of the brand. Like it just exponentially grows the cool factor of the brand. Yeah, this is like the government banning, like rap and yeah NWA like when yeah exactly it's like the radio won't play it or like the government wants to ban it it's like way cooler and you just like made it way way way cooler in youth culture so I was surprised to see how prevalent it is here like it almost like sometimes I forget that this is like an international drink I saw some TikToks of Prime in India getting stocked in India And I was like, oh, man, this is a this thing is going to dramatically change their lives.
38:56Yeah. We made a video a year and a half ago saying that they were going to sell it. It was our 10 billion. Rediction was that they would sell it and for 10 billion dollars. And that's just like. At the time when we made that video, I was like, yeah, I mean, we we talk about Gatorade and the competitors and how much competitors have been bought for in the past. Yeah. And body armor, right? Had sold for eight billion. Something like that. Yeah. And that's how we came up with the 10 billion number. Yeah. But even then I was like, this is early. They just launched this thing. It's a fun conversation, but who knows?
39:27And now when I look at that 10 billion number and I'm seeing culturally the relevance of it, how early it is still, I'm like, wow, maybe, maybe more. Potentially conservative, that number now. Yeah, I think we knew what we knew when they launched was if they do it right, if it's all done correctly, that outcome could happen. And what's amazing is they have they've done that and more, in my opinion, like they've really navigated this super well. Like, dude, they sponsored FC Barcelona. They also sponsored the LA Dodgers. When that announcement came out, I was like, what's next? Like the Lakers and like Drake is going to come out like with Prime?
40:09Wait, what's happening at Gatorade or Powerade? Yeah, are they like, how are we losing the Dodgers? In whatever department that is at, you know, Gatorade or Powerade, how are they seeing like the LA Dodgers and are just like, yeah, it's fine. Yeah, that's crazy. Even FC Barcelona or Arsenal, like what? Arsenal is playing Barcelona in LA at SoFi Stadium. I am going, which I'm very excited about. You cannot. But, like, even that, that's both, they sponsor both of those teams. That is crazy. Yeah. That's crazy. That's like a huge football match in the States. And, like. That company didn't exist three years ago.
40:47Yeah. To me, it's, like, completely insane. We, in our physical edition of the published press, covered 365 days of Prime. If I were to say that that's bonkers, is that? I think you should say it's mad. Vera, is that right? Mad? Yeah, she's going to say mad over bonkers. Yeah, bonkers is not. Bonkers is just. That's not, no one says that. We just call that lame. That's chuggy, yeah. What? You're going to call me chuggy? Yeah, man. I think it's chuggy to even use that word. Is it? Yeah, like chuggy is old. It's like people don't even say that word anymore. Physical news. Vera, did people say chuggy in the UK?
41:22No, no one says it in the UK. Yeah, no, no, she said no. physical copies of the published press. While I was gone, that was another thing that happened. There's so many things that happened while I was on break. It was almost insane. The Mr. Bust episode went out. The Dream episode went out. And we launched a campaign to sell the last of the physical copies of the published press. Yeah, we sold out. That's wild. Yeah, man. You leave the country and a lot happens. Yeah, a lot happens. A lot happens at the office. Like so much progress was made when I left. That's crazy. Very unique for us that you could be, or one of us could be sort of unplugged.
41:56Yeah. And episodes could come out. And like fully unplugged. It really is a testament to our team right now. And like just what we've built, like this is really unique. We haven't been able to really actually take breaks. And now we can, which is crazy. Like I actually took a break. It was really nice. And I think like for creators, what I would urge is like an honest break because I've taken breaks before where I'm like somewhere else, but connected to YouTube studio constantly, you know, or like on Slack. It's a break because we're not uploading YouTube videos, but we're still working on the videos.
42:30I don't count that. It doesn't feel that different. I'm talking about like if I go somewhere else. Oh, on vacation? Like somewhere with Katie, like out to another country or another, you know, place. Sometimes I do that, but I'm still like on Slack and on YouTube. Like getting rid of all the apps, like not having data was one of the most powerful things for me. Just like two weeks, you're unplugged don't be afraid i would say that a lot of that came from tim ferris from our conversation with tim ferris when he was like talking about fear setting so he said basically if you're scared to take a break go down that path of what would happen so you don't reply to an email you know and then what and then what and then what and like get to that point and then and then write down also how could you reverse that or how could you like rep like just repair that damage that happens if it actually did happen colin tanks the company how could you uh put systems in place so that doesn't happen which is really easy and you start to realize like oh i'm a i'm fearful of all this but that's actually like it's really not a big deal yeah it's not like fear is not based in that much reality it's not based in reality yeah it's so powerful to realize that and also there's comfort in working and obsessing over it and getting anxious because it's all you know it's all you know and you worry that if you don't if you're not anxious i think i've been afraid of rest you know like rest is scary because it's like what do you do what does that mean what do you do when you just like lay down like what do you watch love island that's not rest is that rest it's exhilarating yeah maybe it's not rest i haven't watched love island since the first season i watched of it which was exhilarating but then I never watched again.
44:13It was too much of a time commitment. It's a big time commitment. Dude, it's 52 hours. I think 55 sometimes. 55 hours is insane. Yeah, it's a lot. Of like one show. I feel like it's - That's crazy. It's prepared me to come here to the UK, I think. It's made me excited to be here. Okay, I think we're deep, deep in the deep end if we're talking about Love Island. Yeah, probably. Oh, yeah, we are deep in the deep end right now. Speaking of the deep end, on Discord, there was a creator who posted that he crossed 100 ,000 subscribers and his girlfriend bought him a bottle of champagne with a guy with a snorkel on it to represent the deep end.
44:50And I was like, that is so cool. Snorkels and snorkel merch should come. That is the point where your significant other knows that you not only like our show, but you like watching until the very end and they know that it matters to you enough to go find a gift that represents the deep end. That's wild. That's crazy. I had a thought today on the way over here. What if the deep end and the term, like, the deep end becomes part of just, like, normal conversation for people? Like, it started here. And now we're in the deep end? Yeah, yeah, yeah. And it means, like, fandom, sort of. Like, people are like, no, I'm not just, like, like, I'm in the deep end with Prime.
45:33Yeah, that's cool. You know what I mean? Yeah. Or, like. I tried to make a word happen when I was younger. Like, did you go to the Dodger game? And you're like, oh, yeah, go to every one. I'm in the deep end, man. Yeah, that's cool. Maybe it'll take off, and everyone here will know that, like, wow, that's where that started. That would be cool. I don't know. Maybe we'll make it a thing. Just stop trying to make fetch happen. Okay, so the thing I wanted to share here, because we're in the deep end, was a gripe. And this gripe actually manifested today. And meaning, like, I saw it in front of my eyes.
46:06I've had this gripe for a long time, but I just want to air this out. Okay. So today we're at our flat in London, which for you Americans is an apartment. And you've been calling it flat since moment one. Yeah. Or text. You're like, hey, man. You're like, here's directions to the flat. Today I asked someone where the loo was. Like I'm in, man. I'm in the culture. I just said holiday before we started recording. Tavera. Yeah. And I was like, I don't say holiday. Yeah, but it's so fun, man. Come on. It is fun. Yeah, it's great. Okay. So today in our flat, we recorded for the Yes Theory podcast with Matt from Yes Theory.
46:38So Matt came over, we recorded an episode with him and we were moving the couch around to get better natural light so that we could film it. And as we were moving the couch around, a massive spider, like a massive spider. It was a big dog. Comes out of the couch and starts crawling. He was fast. Matt and Des were like, oh my God, a spider. And I was like, oh, I like froze. I was like, that is the biggest spider, like a biggest casual spider I've seen. I've seen a tarantula, that's big. But this was like - It wasn't casual. No, this is a casual spider. The tarantula I saw was like out in the wilderness.
47:11So it was like, I get it. There's a tarantula. Got it. But in this context, like a domestic spider. I think that's the right word. Yeah, that's right. It wasn't a casual spider. It was a domestic. Not like a casual versus like a formal spider. Exactly. But like, yeah, a big, big spider. And like when you're recording a podcast, you need like the energy. You need to get into the right energy, you know? Like you need to be in the right vibe. You don't need spider energy. You don't need spider energy. No, not at all. this thing is big and in my head Matt seems very confident he's like hey I'll take care of this but take care of it I assumed he meant like I'll kill it my gripe and I might get like who knows maybe this is the end of my career can I get canceled for this but like my gripe is with people who say let's not kill it let me find an ulterior like an alternate route let me pick it up with my hands and get it outside.
48:03Let's not kill that thing. Specifically with spiders. And that's what Matt did. And it was insane. It took 10 minutes, I think, of trying to get this huge spider in his hands. It would crawl up his arm. Well, stop right there. Get this spider in his hands. That's a maniac move. Yeah, agreed. That's crazy. I'm not going to comment on whether we should have ended the spider's life or not. I think, you know, that's. I will go on the record saying my preference would have been to kill the spider. I'm happy with the outcome of what happened, but my preference would have been to kill the spider. Not willing to share my view on it.
48:38But my issue was the way that he handled the spider. Yeah, sure. And as if it's totally fine to get down on your knees and then cup your hands and be like, come over here, spider. That was crazy. I'm like, you know that's a spider. And then it was crawling up his arm. And then it fell off his arm. And he was like, let's do this again. And then it went somewhere under the couch and he was like, I don't know where it is. Let's just sit down and start the recording. proper spider etiquette yeah if you're not gonna kill it is to get a cup or a big piece of paper sure yeah agreed right yeah you don't just pick it up with your hands but that whole thing that's my gripe that whole charade that whole thing I'm not bigger than that I'm not bigger than killing a spider I'll kill a spider
49:20thanks for listening to this episode of creator support from London as you can tell a little bit of jet lag a little bit of wacky energy here in London but appreciate you guys listening, watching, viewing, subscribing. If you are a part of the Discord, thank you. We are almost at 7 ,000 members of our Discord. That's amazing. The conversations are great in there. Are we in the deepest end? Yeah, yeah, yeah. Oh, okay. Welcome, everyone, to the deepest end of the show. And if you do have a pitch for us, if you want to collaborate with us on creating a design for our Story Hunters drop, let us know.
49:54Hit us up on Discord. All right. we won't see you for a bit because Colin's about to go on vacation so our next episode will probably be in like three weeks we will still have some episodes come out on the main channel and on this RSS feed but if we don't see you for a little bit it's because Colin's on vacation but we'll see you in August alright
50:17Lemu and I always tell you to customize your car insurance and save hundreds with Liberty Mutual but now we want you to feel it cue the emu music Lemu Save yourself money today. Increase your wealth. Customize and save we see. That may have been too much feeling. Only pay for what you need at LibertyMutual.com. Liberty, Liberty, Liberty, Liberty. Savings vary underwritten by Liberty Mutual Insurance Company and affiliates. Excludes Massachusetts.
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